--- title: "Oaky Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Oaky Software - reviews, pricing plans, popular comparisons to other Personalization products and more." source_url: "https://www.capterra.com/p/201731/Oaky/" page_type: "product" language: "en" --- # Oaky Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 24, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Oaky ## What is Oaky? Oaky is a hyper-personalised upselling software that helps hotels boost revenue through enriched guest experience and branding. Enabling hotels to leverage segmentation, personalisation, dynamic pricing and more, Oaky maximises the average spend per guest and takes the legwork out of the upselling process. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 5 years in a row and is trusted by ONYX Hospitality, Radisson Hotel Group and many more. ## What is Oaky used for? [Personalization](https://www.capterra.com/personalization-software/) Overall rating Based on 6 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €120 Other, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Oaky?[Manage this product listing](https://www.g2.com/products/oaky/claim_requests/new?auto=true) ## Oaky Overview Updated September 2026 AI summary Oaky delivers cloud-based personalization tools for small businesses seeking to optimize customer engagement through targeted campaigns. It features A/B testing, campaign segmentation, contextual targeting, and content management, along with reporting, email and multi-channel marketing, and customizable branding. Oaky’s analytics and template management support teams aiming to refine messaging and monitor performance across channels. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Oaky 5.0 (6) VS. [### Akia](https://www.capterra.com/p/188980/Akia/) [4.2 (5)](https://www.capterra.com/p/188980/Akia/#reviews) Starting Price €120 Other, Per Month Starting Price $43 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (6) Ease Of Use 4.4 (5) Value For Money 5.0 (6) Value For Money 4.0 (5) Customer Service 5.0 (6) Customer Service 4.3 (4) ## Oaky alternatives [Salesfire](https://www.capterra.com/p/196984/Salesfire/) [3.8 (24)](https://www.capterra.com/p/196984/Salesfire/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 71% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/196984/Salesfire/) [Bayezon AI](https://www.capterra.com/p/10186868/Bayezon-AI/) [0.0](https://www.capterra.com/p/10186868/Bayezon-AI/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10186868/Bayezon-AI/) [EasyWay](https://www.capterra.com/p/233787/EasyWay-Messaging/) [0.0](https://www.capterra.com/p/233787/EasyWay-Messaging/#reviews) Starting price $149.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/233787/EasyWay-Messaging/) [Retention.com](https://www.capterra.com/p/195360/GetEmails/) [4.0 (7)](https://www.capterra.com/p/195360/GetEmails/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/195360/GetEmails/) ## FAQs about Oaky Overview ### What company size and specific industries is Oaky built for? Oaky is designed for hotels of all sizes that want to increase revenue through guest upselling and a branded guest experience. It is built for the hospitality industry, especially properties that want to offer personalized add-ons, improve guest communication, and support on-site sales. Features and Usability ### What are the key features of Oaky? Oaky offers A/B testing, campaign segmentation, and contextual targeting for tailoring campaigns to specific audiences. It also includes content management, template management, and customizable branding for building campaign materials, plus content analytics, reporting/analytics, email marketing, multi-channel marketing, and third-party integrations. Getting Started and Support ### What training and onboarding options does Oaky offer? Oaky provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online training can support guided setup, webinars can cover product topics for groups, and documentation and videos offer self-paced reference and walkthroughs. Getting Started and Support ### What customer support options does Oaky offer? Oaky provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Support details are listed in the product catalog, but no reviewer feedback is available here to describe response times, helpfulness, or common frustrations. ## Features AI summary Based on 655 Personalization reviews Capterra data shows that buyers of personalization software rank the following features as their top priorities: - **Campaign Management** (**38%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**40%**) - **Content Management** (**46%**) Oaky includes **Reporting/Analytics** and **Content Management**, giving teams visibility into performance and control over personalized content delivery. However, it does not offer **Campaign Management**. Instead, it provides other highly rated features, including **Email Marketing** (**53%**) and **A/B Testing** (**45%**), which help businesses test messaging, refine offers, and improve conversion results while providing teams with clearer insight into what drives customer response. Reporting/Analytics 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Content Management 4.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Email Marketing 5.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns A/B Testing 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Template Management 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Create, save, and re-purpose templates for emails, forms, etc. Third-Party Integrations 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Oaky 9 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customizable Branding: Add customized logos and colors to align with company branding - Email Marketing: Create and send email blasts/campaigns - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Features 5.0 (6) 5.0 Based on 6 reviews ## Pricing Value for money 5.0 (6) Basic €120.00 Other,Per Month Value for money 5.0 (6) 5.0 Based on 6 reviews ## Support, customer service and training options Customer Service 5.0 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (6) 5.0 Based on 6 reviews ## User reviews Overall rating 5.0 Based on 6 reviews Filter by rating 5(6) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent ZF Zsuzsanna F. Rooms Division Manager Hospitality ### "Maximaze guest experience with OAKY" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 9, 2024 By embracing OAKY, our hotel upselling software, hotels can unlock new revenue streams, foster guest loyalty, and solidify their position as leaders in the ever-evolving landscape of hospitality. Pros You can make your services more available, more likeable and more accessible and you just need to offer an upgrade or sell a package. In this competitive wide range of hospitality industry enhancig guest experience is really cardinal and everyone wants to be the best. All of these great advertisment are eye catching which is really important beacuse we know that the this market is always full of advertisments and promises. With its user friendly interface, staff can easily identify ancillary services and upgrades tailored to guests' preferences, enhancing their overall experience. While the guest can enjoy so many discounts with these amazig upsell tool our revenue will grow on the other hand. By leveraging guest data and preferences the software enables driving higher TRevPAR and increasing overall hotel revenue. Additionally, its automated fulfillment system streamlines the delivery of upsell packages, minimizing operational complexities and ensuring timely service. In summary, this hotel upselling software is a valuable asset for any property looking to optimize revenue generation and guest satisfaction simultaneously. Cons To enhance an upselling software, prioritizing personalization is key. Integrating mobile-friendly or like application features wich is more easily available for guests and also empowers staff to upsell on-the-go, maximizing revenue opportunities. Seamless integration with other hotel management systems, because it would be nice if we could have more detailed report about preferances about guests from other hotels as well, to learn the market better so you can offer better services, upgrades or packages. And also it would be nice if we can make more tools and leverages to be able to edit the guest applicaions, so we can tailor it to be more captivating for all guest. Flexible pricing options, including dynamic pricing algorithms, enable hotels to optimize revenue potential while maintaining competitiveness. By embracing these improvements, upselling software can evolve into a powerful tool for driving revenue growth and enhancing guest experience, ultimately positioning hotels for success in an increasingly competitive market. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Operations Manager Hospitality ### "Best Revenue Increasing Tool " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 12, 2023 Pros The ease of accesing the website / adding the offers / creating packages to offer an eperience for the guests. Oaky revenue increases month on month as it helps us understand where there is demand. Cons No cons for this product as it works as it should and the only thing you have to do is make sure the products are there for it to sell Reasons for choosing Oaky More personalized app in temrs of having the felxibility adding what you want to have in the buisness Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AS Anchisa S. ASSISTANT DIRECTOR of E-COMMERCE & DIGITAL CAMPAIGNS Hospitality ### "the efficient tool for e-upselling platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 9, 2022 We are very pleased with the additional revenue generated by the Oaky platform. The platform provides an excellent return on investment. The Oaky team has been extremely helpful with our brand level enhancement requirements. Okay has an excellent team that provides services, support, and understands the needs of business partners. Pros The product is easy to install and use. The desired features are available, and the next level of improvement is always sought. Cons I would desire to have the in-depth analysis with the visualization. Reasons for choosing Oaky Price point, compatibility with our company, and adaptability Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. GW Gillian W. Revenue Manager Hospitality ### "We Love Oaky!!! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 6, 2022 the team are very friendly and approachable, the understanding and 3xROI or no fee offer during the pandemic was amazing, the system is easy to use and navigate. it works well for our business. Pros This is such an easy software to navigate, set-up and customise. Due to our hotel systems set-up Oaky is very manual for our use but the ROI makes that worth while Cons Language translation for pre-existing offers and templates Reasons for choosing Oaky We liked the design layout, the communication with our guests and the user friendliness. Throughout the 4 years working, they have added lots of features and took onboard feedback. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AC Andreea C. Front of House Manager Hospitality ### "Amazing upsell program" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 5, 2022 I've been using for over 2 years on two proprieties and the additional revenue that brings to the business is amazing. I user friendly and gives you the opportunity to create and add any packages fit for the right period of time and occasions. Pros I like that is pretty straight forward and brings revenue with a simple "click" from our guests Cons Nothing. I only have good opinion about this software Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SD Samuel D. Revenue Manager Hospitality ### "Upselling for dummies" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 2, 2021 Before installing Oaky, we didn't have any pre-stay/upselling tool. Since then, we are now able to sell, of course, but mostly have a first contact with the guest before his arrival in order to make sure he gets the best possible journey at our property! Pros Oaky has been a success for us since Day 1. We have been able to increase our extras revenue by 400% thanks to this easy-to-use tool! This is their main strength, the ease of use. After a few minutes on the app, you can already create a deal, have access to the segmented e-mail, create a pre-stay e-mail and launch your upselling process! Cons Reporting might be upgraded as it is now difficult to get datas about lead time, segmentation, evolution of a specific deal... Alternatives considered [NordVPN](https://www.capterra.com/p/166743/NordVPN/) Reasons for choosing Oaky Their value for money was way better but mostly, we had a very friendly feeling from the moment we started the discussions. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.