--- title: "Freshpaint Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Freshpaint Software - reviews, pricing plans, popular comparisons to other Data Management products and more." source_url: "https://www.capterra.com/p/201734/Freshpaint/" page_type: "product" language: "en" --- # Freshpaint Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 4, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Freshpaint ## What is Freshpaint? Freshpaint is a Healthcare Privacy Platform that helps healthcare providers keep their first-party customer data HIPAA-compliant by default. We replace the tracking technology used by Google, Facebook, and others to enable you to use those tools AND stay HIPAA compliant. ID masking and allowlists are built in, making Freshpaint HIPAA safe by default. ## What is Freshpaint used for? [Web Analytics](https://www.capterra.com/web-analytics-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[HIPAA Compliance](https://www.capterra.com/hipaa-compliance-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Freshpaint?[Manage this product listing](https://www.g2.com/products/freshpaint/claim_requests/new?auto=true) ## Freshpaint Overview Updated September 2026 AI summary Freshpaint enables midsize and enterprise organizations to manage, integrate, and secure customer data across multiple sources, supporting needs in data management, compliance, and web analytics. With features such as activity tracking, data synchronization, and information governance, Freshpaint offers options for compliance management and secure storage, and is deployed as a cloud-based SaaS solution for flexible access. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Freshpaint 4.0 (1) VS. [4.5 (103)](https://www.capterra.com/p/210774/ADAudit-Plus/reviews/) Starting Price Contact vendor Starting Price $595 Other, Per Year Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.5 (4) Value For Money 5.0 (1) Value For Money 4.5 (4) Customer Service 4.0 (1) Customer Service 4.4 (4) ## Freshpaint alternatives Highest Rated [4.9 (4,878)](https://www.capterra.com/p/172127/Rippling/reviews/) Starting price $8.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.0 (2)](https://www.capterra.com/p/166246/Blueprint-OneWorld/#reviews) Starting price $10000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/) Starting price $100.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Aware](https://www.capterra.com/p/237462/AwareHQ/) [3.5 (4)](https://www.capterra.com/p/237462/AwareHQ/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 50% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/237462/AwareHQ/) [View all alternatives](https://www.capterra.com/p/201734/Freshpaint/alternatives/) ## FAQs about Freshpaint Overview ### What company size and specific industries is Freshpaint built for? Freshpaint is designed for healthcare organizations of all sizes, especially those with marketing teams that need to keep using tools like Google Analytics, Facebook, and Google Ads while remaining HIPAA compliant. It is built for providers, clinics, and other healthcare businesses that handle sensitive patient data. Features and Usability ### What are the key features of Freshpaint? Freshpaint offers HIPAA Compliant data handling, plus data capture and transfer, data integration, data migration, and data synchronization across multiple data sources. It also includes activity tracking, behavior tracking, engagement tracking, real-time analytics, audience targeting, customer segmentation, and compliance management with data security and secure data storage. Integrations ### Which third-party tools and platforms does Freshpaint integrate with? Freshpaint integrates with 6 third-party tools, including analytics and marketing platforms such as Amplitude, Mixpanel, Google Ads, Google Tag Manager 360, Facebook Business Suite, and Snowflake. These catalog integrations cover event tracking, ad measurement, and data warehousing needs across common marketing and analytics workflows. Getting Started and Support ### What training and onboarding options does Freshpaint offer? Freshpaint provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup, documentation offers written reference for features and steps, and videos provide self-paced learning material for reviewing product workflows and configuration guidance. Getting Started and Support ### What customer support options does Freshpaint offer? Freshpaint provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. No reviewer feedback about support is available here, so user experience details such as response speed, helpfulness, or recurring support issues cannot be summarized from the catalog data. ## Features AI summary Based on 1,869 Data Management reviews Capterra reviewers highlight these as the features buyers value most when choosing data management software: - **Data Security** (**63%** of reviewers rated this feature as critical) - **Data Synchronization** (**52%**) - **Data Import/Export** (**46%**) Freshpaint supports **Data Security** and **Data Synchronization**, giving teams a way to protect sensitive information and keep data consistent across systems. However, it does not include **Data Import/Export**. Instead, it offers **Data Capture and Transfer** (**45%**), which still helps businesses move and collect data efficiently, providing teams with more reliable data handling and better control over how information is shared across tools. Data Security 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Protect sensitive data for digital privacy Customer Activity Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A report showing what actions customers perform Secure Data Storage 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Securely stores data to prevent data loss or breaches Activity Tracking Track and document all activities across devices, networks, and other systems Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavioral Analytics Track and analyse user behavior within a system or network Freshpaint 26 features ### All Features - Activity Tracking: Track and document all activities across devices, networks, and other systems - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Integration: Combining data from different sources and providing a unified view - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Security: Protect sensitive data for digital privacy - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - HIPAA Compliant: Compliant with HIPAA, which sets standards for sensitive patient data protection - Information Governance: Accountability over info/data that ensures appropriate behavior in the valuation, creation, storage, use, archiving & deletion of info. - Multiple Data Sources: Allows users to manage data from a number of sources - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Secure Data Storage: Securely stores data to prevent data loss or breaches - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 3.0 (1) 3.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) ### Starting price Free trial available Value for money 5.0 (1) 5.0 Based on 1 reviews ## Integrations [ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[ Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[ Snowflake](https://www.capterra.com/p/148267/Snowflake/)[ Amplitude](https://www.capterra.com/p/158741/Amplitude/)[ Google Tag Manager 360](https://www.capterra.com/p/245657/Google-Tag-Manager/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (1) 4.0 Based on 1 reviews ## User reviews Overall rating 4.0 Based on 1 reviews Filter by rating 5(0) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User SVP of Engineering Hospital & Health Care ### "Affordable HIPAA Compliant CDP " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 1, 2025 Generally positive experience in implementing and maintaining Freshpaint. We think of it as a "set it and forget it" type of software which means we're not sinking expensive man hours into it often. Pros Extremely affordable CDP platform for HIPAA compliance. Easy to use for small resource strapped teams and lots of pre-set configurations out of the box. Cons Somewhat limiting in terms of configurability and definitely a product meant for less technical users - such as a marketing manager. However there has been improvement on the technical capabilities side. Switched from [Segment](https://www.capterra.com/p/150621/Segment/) Pricing on Segement was too high, and also requires a high development lift and maintenance. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.