# Emotive Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Emotive the right SMS Marketing solution for you? Explore 106 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/202425/Emotive/reviews --- Emotive 4.3 (106) [View alternatives](https://www.capterra.com/p/202425/Emotive/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Emotive Ease of use 4.4 Customer Service 4.3 ## Pros and Cons in Reviews TL Trevor L VP of Business Operations and StrategyComputer Hardware, 2 - 10 employeesUsed the software for: 1-2 years. “They have an incredible integration with Shopify that allows us to seamlessly collect leads from popups and push them into our Shopify.“ July 9, 2024 VV Victoria V CEOCosmetics, 2 - 10 employeesUsed the software for: Less than 6 months. “This is my biggest drawback,the ability to segment customers that HAVEN'T made a purchase in a time period is frustrating and should be standard.“ May 28, 2024 HR Heather R Director of MarketingApparel & Fashion, 51 - 200 employeesUsed the software for: 6-12 months. “The team at Emotive give an efficient and personalized touch that helps my company reach our customers in a powerful way that drives connection and sales.“ June 13, 2024 LH Liz H OwnerRetail, 11 - 50 employeesUsed the software for: 1-2 years. “We are obligated to buy out the full contract or keep using this stupid and expensive service. When they schedule you for monthly "meetings" all they do is try to sell you on the other platforms they have and try to sell you on sending 2 messages a week, to make them more $.“ June 27, 2023 TA Trevor A OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Some of my clients see even greater ROI, and it all has to do with conversational messaging which allows shoppers to interact and speak to a real person via SMS.“ October 31, 2024 LL Leonard L EmployeeRetail, 2 - 10 employeesUsed the software for: 6-12 months. “They charged me for a bunch of unsent SMS campaigns - I lost thousands of revenue from their ability to not deliver on big sales and product launch days.“ January 2, 2024 MU Megan U OwnerCosmetics, 2 - 10 employeesUsed the software for: 1-2 years. “She is so good at capturing the voice and brand of glō as well as checking in to see if I need her to create broadcasts.“ August 15, 2024 DR Derek R Marketing DirectorSporting Goods, 11 - 50 employeesUsed the software for: 1-2 years. “On the Attribution side it would sometimes take weeks to get responses to questions. “ August 8, 2024 ## Showing most helpful reviews Showing 1-25 of 106 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Matt S. President and CEO Retail Used the software for: Less than 6 months ### "Customer Centric SMS Experiences" December 19, 2024 5.0 I really appreciate the custom and hands on approach to working on engaging the customer through SMS. Pros emotive has brought a personalized customer centric experience to our customers and has helped us to engage our customer base and boost our sales in the process. We have a measurable increase in customer engagement and in revenue since we began working with emotive. Cons Nothing worthy of note. Although their support is off seas, they are always available to help. Review Source LM Laura M. Strategy Director Marketing and Advertising Used the software for: 2+ years ### "Don't launch your SMS campaigns anywhere but on Emotive!" March 17, 2025 5.0 We have recommended Emotive to many clients to help launch their SMS program. Pros It is super easy to use Emotive's tool to build SMS campaigns. The interface is fun to work in. Replying to conversations is streamlined and I can get through it quickly while still servicing the customer with a response. The best part of Emotive is their team - they are always there for you to call on for text copy help and platform help. They are always responsive and seems like they love their job with Emotive. Cons I have tried to think of a con about Emotive and I cannot come up with one! Alternatives considered [Postscript](https://www.capterra.com/p/199013/Postscript/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive Emotive was easy to get started with and the team was very present vs. others where it seemed like they had a good sales force but harder implementation. Review Source JP John P. Founder and President Retail Used the software for: 1-2 years ### "Get Everything In Writing" March 30, 2022 1.0 Pros I cannot in good conscience provide any positive outlook as their customer service and billing practices overshadow anything good. Cons First of all, they bill on a quarterly basis, which for a small business is a lot of money to commit up front. the reason for this negative review (which I have never previously taken the time to do for any company).... We consolidated our sms with our email partner (Klaviyo) to both save money and eliminate duplicating efforts. I had a conversation with one of their reps, \[SENSITIVE CONTENT\], prior to the final quarterly billing to see if they would accommodate our desire to cut our Emotive ties since we had moved sms to Klaviyo. Over what seemed to be a very gracious and fruitful conversation, he confirmed that he would accommodate our request and that we would no longer be billed. I took him on his word and failed (my bad) to follow up in writing. They, of course, since they had a credit card on file with them, charged me the $1,200 for the next quarter. When I reached out to \[SENSITIVE CONTENT\] to rectify the situation, he said that we never discussed this and to refer to the email he sent (which doesn't exist - I had cc'd support at Emotive so he was doing his best CMA dance). And repeated follow-ups with customer service were futile, and \[SENSITIVE CONTENT\] has since ghosted me, never returning another email. He is a chiseler. If you do decide to work with them, my advice: don't sign a long-term agreement and make sure you get everything in writing. You're dealing with a duplicitous organization. Review Source TA Trevor A. Owner Marketing and Advertising Used the software for: 1-2 years ### "Increase your ROI w/ Conversational Messaging by Emotive" October 31, 2024 5.0 Emotive consistently generates a 35X ROI each and every month for my clients. Some of my clients see even greater ROI, and it all has to do with conversational messaging which allows shoppers to interact and speak to a real person via SMS. A lot of SMS services allow for broadcast messaging (a la email blasts), but Emotive's approach is a bit different which allows for your shoppers to actually respond to any message you send. This generates a new level of engagement and gives your brand a chance to make a happy customer, each and every time. The best thing about it is the pricing. Yes, there are other services out there, but Emotive's pricing is so good that I recommend it every time over any of their competitors. Pros The way they handle SMS messaging for e-commerce storefronts. The pricing is also a huge pro! Cons Nothing not to like. The service works, their staff is super responsive, and once you learn about conversational messaging, you will see what I'm talking about! Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive We chose Emotive because of the low cost! Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We saw what a difference conversational messaging could do for our clients. Review Source DR Derek R. Marketing Director Sporting Goods Used the software for: 1-2 years ### "Emotive SMS" August 8, 2024 4.0 Emotive has made it very easy to reach out to our SMS list with great segmenting options, awesome support (who will even write your texts for you), & an intuitive user interface. When Emotive created its own pop-up for gathering phone numbers and email addresses from customers, JC and the support team took care of the entire migration for us. This is definitely a good option for businesses using SMS marketing. Pros Emotive has a good support team for SMS. They helped us migrate over to their native pop-up, answered questions, and wrote 1st drafts of text messages for us. Cons On the Attribution side it would sometimes take weeks to get responses to questions. However, if you're only using them for SMS, the support team there is great. Switched from [Attentive](https://www.capterra.com/p/179576/Attentive/) Attentive was very costly. Mostly we switched to Emotive because we also wanted to try their Attribution tool as well. Review Source MU Megan U. Owner Cosmetics Used the software for: 1-2 years ### "Game changer" August 15, 2024 5.0 Overall, Emotive has been instrumental in increasing my bottom line with virtually no time involved! \[sensitive content hidden\] are easily accessible for support and ad creating during my busy seasons. Pros ROI is high, easy to use, great support and when my business is in high season, \[sensitive content hidden\] (my assigned copywriter) has my back. She is so good at capturing the voice and brand of glō as well as checking in to see if I need her to create broadcasts. The investment seems high at $200+/mo but with each sms blast, the return is rarely less than $1-2k Cons Creating segments is tricky for me! As a business owner, I’d rather spend my time in the lab and in front of customers so I rarely take the time to figure out how to create segments. Despite my tech challenges, I can always lean on the Emotive support team to create these segments for me. Alternatives considered [Cartloop SMS Marketing](https://www.capterra.com/p/213395/Cartloop-SMS-Marketing/) Reason for choosing Emotive Customer service and support with Emotive was a big selling point Review Source ME Megan E. Director of Marketplace Operations Retail Used the software for: 2+ years ### "Highly Recommend" August 7, 2024 5.0 I highly recommend Emotive for anyone looking for a dependable and efficient SMS marketing solution. They have consistently delivered great results for us, making them an invaluable part of our marketing efforts. Pros We have been partnering with Emotive for our SMS marketing needs for several years now, and our experience has been nothing short of exceptional. Emotive has proven to be a very reliable and effective partner, seamlessly integrating into our marketing strategy with minimal effort required on our end. Their platform works efficiently in the background, allowing us to focus on other aspects of our business while they handle our SMS campaigns with precision. The ease of management and the outstanding support from their team have made our collaboration smooth and productive. Cons I really don't have any cons about Emotive at this time. Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive They proved to be the best option of the two, and their sales team was very nice and easy to work with. Review Source TL Trevor L. VP of Business Operations and Strategy Computer Hardware Used the software for: 1-2 years ### "Best SMS platform out there!" July 9, 2024 5.0 Pros Emotive is by far my favorite SMS platform...and I have tried them all! They have an incredible integration with Shopify that allows us to seamlessly collect leads from popups and push them into our Shopify. Their UI is so easy to use and they have tons of templates that you can pull from. They also have a great Slack community where you can connect with other users and get helpful tips and tricks. The list goes on and on with this company. I can't suggest them enough!! Cons None - it's by far the best product for SMS out there! Switched from [Postscript](https://www.capterra.com/p/199013/Postscript/) Emotive offered to match pricing and had a better UI for 2-way messaging Review Source JW Jesse W. Operations Director Apparel & Fashion Used the software for: Less than 6 months ### "Emotive is Great" August 8, 2024 5.0 Emotive has been great to work with. Dash board and reporting is great and makes the data easy to read Pros Easy to use. Support is always available when needed whether I need to call, email, or slack someone Cons We like everything. There is nothing that we dont like Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive More professionaland better inductory meeting Review Source JL John L. E-commerce Project Manager Food & Beverages Used the software for: Less than 6 months ### "5/5 Stars for Emotive" June 14, 2024 5.0 Emotive was exactly what we were looking for in an SMS platform. It's a high-touch experience and they provide plenty of resources to help you succeed, between their onboarding specialists, customer success managers, and copywriters. It's a sophisticated platform and has been driving big signup and sales numbers for us. Pros Two-way messaging. Cost-matching with competitors. Easy testing before sending out campaigns. Follow-up messages. Cons There is so much to learn on the platform that it's going to take our team a while to know how to fully utilize what is available Reason for choosing Emotive N/A - it was the only one since we had heard great things about it Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Emotive is a more sophisticated and well-built-out platform for SMS. Klaviyo is more of a check-box. We wanted to start advancing our SMS program, so it was time to make the switch. Review Source RH Ryan H. CEO Consumer Goods Used the software for: Less than 6 months ### "Great platform, and amazing support." March 28, 2024 5.0 Pros Great platform, and amazing support. My experience with emotive is very positive. I have tried all other platforms and switched from Klayvio and Attentive and this is by far the best SMS platform out there. Cons Great User experience, great cusotmer support Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Customer support wasn't good at the other platform Review Source FD Fausto D. Brand Manager Marketing and Advertising Used the software for: 6-12 months ### "Best Customer Support We've Work With" April 18, 2024 5.0 The experience has been great. I don't have any complaints. Pros I like the ease of use of the platform. Cons It lacks a mobile app. That would be convenient to work on the road or see progress. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Emotive It had better integration with our e-commerce platform and the ease of use. Review Source DS David S. CEO Food & Beverages Used the software for: 2+ years ### "Powerful Marketing Tool" June 4, 2024 5.0 Pros Customer Service! While the tech is quite powerful, it is the people that really separate Emotive from some of the other platforms. We get continual guidance even after many years of working together. New services and added features are always being offered and developed as well. Cons Hard to find anything that I do not like. Review Source MM Makio M. Founder Apparel & Fashion Used the software for: Less than 6 months ### "Amazing experience!" August 27, 2024 5.0 Very Positive. Emotive has been stellar in their guidance and investment in me as a client. Pros Tailored and Hands-on approach. Very engaged and supportive to your goals. Cons Costs can grow quickly as you scale. Does require some strategy investment. Review Source HR Heather R. Director of Marketing Apparel & Fashion Used the software for: 6-12 months ### "Easy SMS for business use" June 13, 2024 5.0 Pros The team at Emotive give an efficient and personalized touch that helps my company reach our customers in a powerful way that drives connection and sales. Cons There is a monthly minimum spend on top of a platform fee. Review Source LM Lisa M. President Apparel & Fashion Used the software for: Less than 6 months ### "Impeccable Follow-Up" May 16, 2024 5.0 The platform itself is very user-friendly and intuitive. Setting up campaigns, managing contacts, and tracking results are all straightforward processes, thanks to the well-designed interface. Additionally, the analytics tools provided have helped us gain valuable insights into our campaigns' performance, enabling us to fine-tune our strategies effectively. Pros One of the standout aspects of Emotive is its dedication to customer follow-up. After our initial setup, their team reached out to ensure everything was working smoothly. They didn't just stop there; they have consistently followed up to check in on our progress and see if we needed any additional support or features. This proactive approach is incredibly reassuring and demonstrates their commitment to their customers' success. Cons A clearer breakdown of costs and more tiered pricing options based on usage would be helpful, especially for smaller businesses or those just starting out with SMS marketing. Review Source SM Stephen M. Owner Apparel & Fashion Used the software for: 6-12 months ### "Great software" May 9, 2024 5.0 Pros The automations and personalized flows were awesome Cons The contract terms were vague. And support wasn't overly strong with communication Review Source SS Sal S. CTO Health, Wellness and Fitness Used the software for: 1-2 years ### "Emotive- SMS marketing + Automation." March 24, 2022 5.0 No app/software can ever be perfect or have everything. what's important is to have a support team who will hear you out and help you with any issues. Not only Emotive has the best support team but, also they always trying to improve and keep asking you for feedback which is kinda great. Pros This Is not just another SMS marketing platform but, its loaded with all the automation you want for your business. Right from the beginning, the onboarding team did everything for us and got this running in no time. Plus, they assign you a dedicated manager who will look after your marketing strategies etc. This premium feature is worth the price we pay for this. I am always in search of apps/softwares with automation. Makes the task easier and takes less number of people to manage this. Its easy to manage and can even run on its own If you know how to schedule the campaigns. Initially, I was hesitant about the pricing structure. It looked expensive but, compared to the apps we used earlier which was all "pay per use",the billing was almost the same. Make sure you do the math, and discuss with the sales before you sign up. Cons The conversation module can be improved and connected to the support ticket system instead of having the team member login just to respond to customer messages. Raised this issue and they are working on this. Review Source Paola J. Owner Furniture Used the software for: 6-12 months ### "Need cancel my suscription " April 9, 2022 1.0 I send broadcasting with no sales, after 6 Months I said please cancel this service and they still charge my credit card. They are miserable said that they cancel but I still needs to pay to them. Pros I don’t like this software! I was told that they will do the broadcasting for me that is why I sign. They are super pushy to sign a contract ! Cons I only got every day 4 new subscribers, always same number wired Reason for choosing Emotive I will never write this review If they were cancel my suscription ! How you can not understated that it did not work for us ? That if I make some sales Is for Google Adds not because I have a pop up from you ! I delete this app long ago and they call me to say I need to reinstall and they will do all for me, they won’t ! I want to cancel but they will charge me anyways ! This app is beyond ridiculous ! Look another company that you don’t need to sign any contract up front ! It’s not worth it any ! I asked thousand emails please cancel they said they won’t cancel ! Review Source Eloy Y. Head of E-Commerce Consumer Goods Used the software for: I used a free trial ### "What a trial period" April 1, 2021 5.0 Extremely positive, \[SENSITIVE CONTENT HIDDEN\] was our implementation specialist and she was very helpful in answering ALL of our questions and boy did we have a lot. She took the extra time to walk us through each and every part of the tool and we also had lots of questions after we got set up which she answered thoroughly. Pros We enjoyed the customer support the most - the software worked well but the support part was honestly the best we have ever seen. Thank you \[SENSITIVE CONTENT HIDDEN\]. Cons At the end of the day this software fit right into what we were looking for however Klaviyo had just launched an SMS service and that is a tool that we use already for email marketing so we are going to use Klaviyo SMS service. Review Source JT Justin T. Marketing Executive Marketing and Advertising Used the software for: 6-12 months ### "Amazing Service " January 27, 2021 5.0 The amazing thing is all the support you will receive. From monthly phone call check-ins to help setting up a new account. My business prides itself in responsiveness and customer support, and Emotive clearly has this as a top priority as well Pros Honestly, I love just about everything about Emotive software. The team at emotive is extremely supportive when setting up a new account. It is a super user-friendly platform to get going with the basics from day one. I love how simple it is to set up a broadcast and segment different lists based on users' actions (purchases, etc.) Cons I have not jumped into the AI feature much of setting up interactive automotive responses to capture segmented data. I also wish there was a chrome extension or an app for slack that would update me when a text message came through. An easier way to respond to people interacting with our brands would be helpful. Reason for choosing Emotive I chose Emotive because of the amazing support and the ease of using the software Review Source EM Elizabeth M. VP Luxury Goods & Jewelry Used the software for: I used a free trial ### "Easy Set Up" April 3, 2024 5.0 \[sensitive content hidden\] are amazing! They held our hand through every step of the process making it such a wonderful experience. We were hesitant at first to enter the SMS world but the transition to SMS/MMS was seamless. Pros Seamless set up and \[sensitive content hidden\] are very attentive. They answer all of our questions in a timely manner and come up with solutions quickly. Cons organically getting phone numbers for sign up. its a slow process that takes time. Review Source Madison A. Marketing Director Apparel & Fashion Used the software for: I used a free trial ### "Super effortless" May 13, 2021 5.0 Super user friendly and overall great for customizing your copy. Pros This is super easy to integrate an the dashboard is extremely user friendly. Cons The desktop feature is currently not working, so this isn't an option for signups/opting in. Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive Pricing Review Source Will K. Chairman Consumer Goods Used the software for: 6-12 months ### "Emotive is a solid solution with a unique angle amongst SMS providers" March 23, 2021 5.0 We have great success and ROI from Emotive since day 1! Pros Emotive is easy to use and easy to deploy but the functionality I like best is the human interaction that is unique to Emotive. Results have been strong. Fantastic ROI. Cons Nothing that jumps out at me as a con. The onboarding was slightly rocky as there was a bit of a disconnect between sales and implementation but this got ironed out amicably and quickly. Review Source AI Anthony I. CEO Warehousing Used the software for: 6-12 months ### "Really bad company" October 30, 2023 1.0 very poor, they did not live up to expectation, do not stand by the results and then try to hold you hostage. Pros We d not know because they never delivered Cons that they do not stand behind thier claims Review Source Similar Products Featured ## Related categories [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Conversational Marketing Platform](https://www.capterra.com/conversational-marketing-platform-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)