# Emotive Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Emotive the right SMS Marketing solution for you? Explore 106 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/202425/Emotive/reviews --- Emotive 4.3 (106) [View alternatives](https://www.capterra.com/p/202425/Emotive/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Emotive Ease of use 4.4 Customer Service 4.3 ## Pros and Cons in Reviews TL Trevor L VP of Business Operations and StrategyComputer Hardware, 2 - 10 employeesUsed the software for: 1-2 years. “They have an incredible integration with Shopify that allows us to seamlessly collect leads from popups and push them into our Shopify.“ July 9, 2024 VV Victoria V CEOCosmetics, 2 - 10 employeesUsed the software for: Less than 6 months. “This is my biggest drawback,the ability to segment customers that HAVEN'T made a purchase in a time period is frustrating and should be standard.“ May 28, 2024 HR Heather R Director of MarketingApparel & Fashion, 51 - 200 employeesUsed the software for: 6-12 months. “The team at Emotive give an efficient and personalized touch that helps my company reach our customers in a powerful way that drives connection and sales.“ June 13, 2024 LH Liz H OwnerRetail, 11 - 50 employeesUsed the software for: 1-2 years. “We are obligated to buy out the full contract or keep using this stupid and expensive service. When they schedule you for monthly "meetings" all they do is try to sell you on the other platforms they have and try to sell you on sending 2 messages a week, to make them more $.“ June 27, 2023 TA Trevor A OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Some of my clients see even greater ROI, and it all has to do with conversational messaging which allows shoppers to interact and speak to a real person via SMS.“ October 31, 2024 LL Leonard L EmployeeRetail, 2 - 10 employeesUsed the software for: 6-12 months. “They charged me for a bunch of unsent SMS campaigns - I lost thousands of revenue from their ability to not deliver on big sales and product launch days.“ January 2, 2024 MU Megan U OwnerCosmetics, 2 - 10 employeesUsed the software for: 1-2 years. “She is so good at capturing the voice and brand of glō as well as checking in to see if I need her to create broadcasts.“ August 15, 2024 DR Derek R Marketing DirectorSporting Goods, 11 - 50 employeesUsed the software for: 1-2 years. “On the Attribution side it would sometimes take weeks to get responses to questions. “ August 8, 2024 ## Showing most helpful reviews Showing 1-25 of 106 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Matt S. President and CEO Retail Used the software for: Less than 6 months ### "Customer Centric SMS Experiences" December 19, 2024 5.0 I really appreciate the custom and hands on approach to working on engaging the customer through SMS. Pros emotive has brought a personalized customer centric experience to our customers and has helped us to engage our customer base and boost our sales in the process. We have a measurable increase in customer engagement and in revenue since we began working with emotive. Cons Nothing worthy of note. Although their support is off seas, they are always available to help. Review Source LM Laura M. Strategy Director Marketing and Advertising Used the software for: 2+ years ### "Don't launch your SMS campaigns anywhere but on Emotive!" March 17, 2025 5.0 We have recommended Emotive to many clients to help launch their SMS program. Pros It is super easy to use Emotive's tool to build SMS campaigns. The interface is fun to work in. Replying to conversations is streamlined and I can get through it quickly while still servicing the customer with a response. The best part of Emotive is their team - they are always there for you to call on for text copy help and platform help. They are always responsive and seems like they love their job with Emotive. Cons I have tried to think of a con about Emotive and I cannot come up with one! Alternatives considered [Postscript](https://www.capterra.com/p/199013/Postscript/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive Emotive was easy to get started with and the team was very present vs. others where it seemed like they had a good sales force but harder implementation. Review Source JP John P. Founder and President Retail Used the software for: 1-2 years ### "Get Everything In Writing" March 30, 2022 1.0 Pros I cannot in good conscience provide any positive outlook as their customer service and billing practices overshadow anything good. Cons First of all, they bill on a quarterly basis, which for a small business is a lot of money to commit up front. the reason for this negative review (which I have never previously taken the time to do for any company).... We consolidated our sms with our email partner (Klaviyo) to both save money and eliminate duplicating efforts. I had a conversation with one of their reps, \[SENSITIVE CONTENT\], prior to the final quarterly billing to see if they would accommodate our desire to cut our Emotive ties since we had moved sms to Klaviyo. Over what seemed to be a very gracious and fruitful conversation, he confirmed that he would accommodate our request and that we would no longer be billed. I took him on his word and failed (my bad) to follow up in writing. They, of course, since they had a credit card on file with them, charged me the $1,200 for the next quarter. When I reached out to \[SENSITIVE CONTENT\] to rectify the situation, he said that we never discussed this and to refer to the email he sent (which doesn't exist - I had cc'd support at Emotive so he was doing his best CMA dance). And repeated follow-ups with customer service were futile, and \[SENSITIVE CONTENT\] has since ghosted me, never returning another email. He is a chiseler. If you do decide to work with them, my advice: don't sign a long-term agreement and make sure you get everything in writing. You're dealing with a duplicitous organization. Review Source TA Trevor A. Owner Marketing and Advertising Used the software for: 1-2 years ### "Increase your ROI w/ Conversational Messaging by Emotive" October 31, 2024 5.0 Emotive consistently generates a 35X ROI each and every month for my clients. Some of my clients see even greater ROI, and it all has to do with conversational messaging which allows shoppers to interact and speak to a real person via SMS. A lot of SMS services allow for broadcast messaging (a la email blasts), but Emotive's approach is a bit different which allows for your shoppers to actually respond to any message you send. This generates a new level of engagement and gives your brand a chance to make a happy customer, each and every time. The best thing about it is the pricing. Yes, there are other services out there, but Emotive's pricing is so good that I recommend it every time over any of their competitors. Pros The way they handle SMS messaging for e-commerce storefronts. The pricing is also a huge pro! Cons Nothing not to like. The service works, their staff is super responsive, and once you learn about conversational messaging, you will see what I'm talking about! Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive We chose Emotive because of the low cost! Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We saw what a difference conversational messaging could do for our clients. Review Source MU Megan U. Owner Cosmetics Used the software for: 1-2 years ### "Game changer" August 15, 2024 5.0 Overall, Emotive has been instrumental in increasing my bottom line with virtually no time involved! \[sensitive content hidden\] are easily accessible for support and ad creating during my busy seasons. Pros ROI is high, easy to use, great support and when my business is in high season, \[sensitive content hidden\] (my assigned copywriter) has my back. She is so good at capturing the voice and brand of glō as well as checking in to see if I need her to create broadcasts. The investment seems high at $200+/mo but with each sms blast, the return is rarely less than $1-2k Cons Creating segments is tricky for me! As a business owner, I’d rather spend my time in the lab and in front of customers so I rarely take the time to figure out how to create segments. Despite my tech challenges, I can always lean on the Emotive support team to create these segments for me. Alternatives considered [Cartloop SMS Marketing](https://www.capterra.com/p/213395/Cartloop-SMS-Marketing/) Reason for choosing Emotive Customer service and support with Emotive was a big selling point Review Source DR Derek R. Marketing Director Sporting Goods Used the software for: 1-2 years ### "Emotive SMS" August 8, 2024 4.0 Emotive has made it very easy to reach out to our SMS list with great segmenting options, awesome support (who will even write your texts for you), & an intuitive user interface. When Emotive created its own pop-up for gathering phone numbers and email addresses from customers, JC and the support team took care of the entire migration for us. This is definitely a good option for businesses using SMS marketing. Pros Emotive has a good support team for SMS. They helped us migrate over to their native pop-up, answered questions, and wrote 1st drafts of text messages for us. Cons On the Attribution side it would sometimes take weeks to get responses to questions. However, if you're only using them for SMS, the support team there is great. Switched from [Attentive](https://www.capterra.com/p/179576/Attentive/) Attentive was very costly. Mostly we switched to Emotive because we also wanted to try their Attribution tool as well. Review Source ME Megan E. Director of Marketplace Operations Retail Used the software for: 2+ years ### "Highly Recommend" August 7, 2024 5.0 I highly recommend Emotive for anyone looking for a dependable and efficient SMS marketing solution. They have consistently delivered great results for us, making them an invaluable part of our marketing efforts. Pros We have been partnering with Emotive for our SMS marketing needs for several years now, and our experience has been nothing short of exceptional. Emotive has proven to be a very reliable and effective partner, seamlessly integrating into our marketing strategy with minimal effort required on our end. Their platform works efficiently in the background, allowing us to focus on other aspects of our business while they handle our SMS campaigns with precision. The ease of management and the outstanding support from their team have made our collaboration smooth and productive. Cons I really don't have any cons about Emotive at this time. Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive They proved to be the best option of the two, and their sales team was very nice and easy to work with. Review Source TL Trevor L. VP of Business Operations and Strategy Computer Hardware Used the software for: 1-2 years ### "Best SMS platform out there!" July 9, 2024 5.0 Pros Emotive is by far my favorite SMS platform...and I have tried them all! They have an incredible integration with Shopify that allows us to seamlessly collect leads from popups and push them into our Shopify. Their UI is so easy to use and they have tons of templates that you can pull from. They also have a great Slack community where you can connect with other users and get helpful tips and tricks. The list goes on and on with this company. I can't suggest them enough!! Cons None - it's by far the best product for SMS out there! Switched from [Postscript](https://www.capterra.com/p/199013/Postscript/) Emotive offered to match pricing and had a better UI for 2-way messaging Review Source UD Undra D. Creative Director Apparel & Fashion Used the software for: 2+ years ### "Great Service + Great Customer Service " March 3, 2025 5.0 Overall I am very happy with Emotive and my customer experience manager JC. Pros I like the one-on-one customer service. My experience manager JC has made managing my SMS so much easier. He is vested in the success of not only my SMS but my brand. Cons The yearly contract - but I now understand because they need the time to work with the brand for it to be successful. Review Source SM Susan M. Owner Retail Used the software for: 6-12 months ### "Strategic & organized" February 3, 2025 5.0 When I don’t understand something or have questions, they always take time to explain. Pros As a person new to using SMS marketing I wasn’t sure what to look for. Emotive knows what they are doing to help small businesses, they are a full service provider, organized, helpful with strategy and listen to my requests. I recommend this team. Cons Pricing is reasonable. At first I didn’t understand it but they are always willing to explain. Review Source BM Brian M. CMO Food & Beverages Used the software for: Less than 6 months ### "Growth = Emotive+Execution" January 26, 2021 5.0 Emotive is awesome. If you are looking to add to your current marketing stack do not hesitate with Emotive SMS. Their customer service, integration, and overall experience had been awesome. Not to mention our ROI is off the charts. Pros We use WooCommerce as our e-commerce platform. Most of the other SMS tools do fine with Shopify but don’t play nice with WC. We were looking for tools to support abandoned carts keywords, and broadcasting. The things I love the most about Emotive are the keyword growth tools and broadcasts. The keywords not only allow you to segment customers and leads by keywords that you can associate with behaviors/products, but it also lets you create links that you can put into places like Instagram, Facebook, and emails. The broadcasts are amazing because you can create campaigns that show the results of each broadcast. Very cool. One last thing I want to mention are the sequences. We use an abandoned cart sequence that is converting very high as well as a sequence that asks for reviews from our customers 7 days after a purchase. Cons The only thing I would like to see is an app or better mobile web design. The mobile web page is hard to navigate at times. Switched from [ManyChat](https://www.capterra.com/p/206636/ManyChat/) Not as dynamic and no abandoned cart for WooCommerce. Review Source JS Jeff S. COO Consumer Goods Used the software for: 6-12 months ### "Great Customer Service!" July 16, 2024 5.0 Pros Copy writing team is great and always on time. Cons We have had several different managers since signing up, but they all have been great. Review Source KP Karim P. CEO Furniture Used the software for: Less than 6 months ### "\[sensitive content hidden\] @Emotive has been terrific! " July 4, 2024 5.0 My overall experience with Emotive has been good Pros \[sensitive content hidden\] @Emotive has been terrific! Always available when asked to connect and help. Very Happy! Cons Wich they also had the ability to send messages via email Review Source CO Carlton O. Manager Restaurants Used the software for: I used a free trial ### "Words cannot describe how happy I am with this service!" May 21, 2024 5.0 The experience with \[sensitive content hidden\] was one of the most pleasant experiences I have ever had with efforts of growing my ecom business! Pros Words can’t describe the sheer happiness I experienced working with \[sensitive content hidden\] of Emotive. I was on the fence as a small business owner in moving forward with SMS Marketing for my online store because there were so many options and so who can you trust. I am so happy that I fell into the hands of \[sensitive content hidden\] of Emotive because they walked me through, step by step, the process technically and conceptually. In less than 1 week of onboarding I saw more than a 10x return on initial spend budget! As soon as I thought it could not get any better, my success manager with Emotive just added to the assurance of continued growth with a detailed action plan, guidance and strategies. This company and trusted staff is a game changer! Cons That I can’t hire all of their staff to work with me at my business. Review Source AD Ali D. Category Business Leader Sporting Goods Used the software for: 6-12 months ### "Account Support is Exceptional" January 12, 2021 5.0 I was leery of Emotive at first due to a very poor experience with another advertising provider where we received little to no assistance and struggled to get anyone to respond- yet they had no trouble taking our payment each month. Our experience with Emotive couldn't be more different. Our rep, Ciara, has been amazing with response, truly cares about our account and has worked with us to make the best plan for our business and our customers - not just what will benefit Emotive. I couldn't recommend it more! Pros Emotive provides the ability to directly and quickly interact with our customers on a more personal level. We use Emotive not only to aid in sales conversion but as a customer service response tool as well. This allows us to seamlessly help our customers without complicating their process to contact us. It also affords us the opportunity to foster relationship by sending broadcasts of holiday well wishes and thanks vs strictly sales messages. Customers often respond with pictures of themselves using the products and with comments that feel more friend like. We hope to build upon this relational messaging year over year. Cons The automated response feature can be hard to navigate but is improving. Alternatives considered [Criteo](https://www.capterra.com/p/162594/Criteo/) Switched from [Criteo](https://www.capterra.com/p/162594/Criteo/) Lack of account service and response Review Source HR Heather R. Director of Marketing Apparel & Fashion Used the software for: 6-12 months ### "Easy SMS for business use" June 13, 2024 5.0 Pros The team at Emotive give an efficient and personalized touch that helps my company reach our customers in a powerful way that drives connection and sales. Cons There is a monthly minimum spend on top of a platform fee. Review Source TH Taylor H. Owner Retail Used the software for: 1-2 years ### "Do not use this company!" January 13, 2023 1.0 DO NOT USE THIS COMPANY!!!We have had 3 very serious issues with this company1. They initially encouraged emoji use and did not clarify EVERY emoji was billed as an MMS, essentially quadrupling what we thought we were spending. Did nothing to rectify the situation for us but finally added something showing how they’re charged2. We were not happy with the service as we constantly kept have what felt like sneaky charges being added. We also found a cheaper more known brand that consolidated sms and email. They basically would not allow us to cancel essentially slashing rates to nothing to keep us. This pissed me off that we’d been so screwed on prosing for the past year. Also they forced us to keep our contract the remaining 10 months paying $200/month. (Annoying but I should have been more diligent understanding our contract).3. THEN 6 months into entirely not using the service they charge me a random $20 for a “carrier fee” and have absolutely refused to refund. Emotive is a scam or desperate for cash. Either way stay far, far away. So many reputable companies with better pricing. Pros The service sends texts the rep was nice when we first joined. Cons Charged unauthorized fees to my card, no way to remove billing info, very hard to cancel and get out of contracts Review Source JW Junyi W. Co-Founder Consumer Goods Used the software for: 6-12 months ### "We enjoyed working with Emotive!" April 23, 2024 4.0 Pros We enjoyed working with Emotive! Their team is always very responsive and they also help you plan out and schedule your campaigns. We had a good experience working with our customer success manager. Overall, they’re a great solution for brands whether looking to get started on SMS or to grow their list! Cons The user interface could be improved but did not impact any product capabilities. Reason for choosing Emotive Good pricing and had customer success support to help plan out campaigns. Review Source JS Jen S. Digital Marketing Manager Apparel & Fashion Used the software for: 6-12 months ### "Best ROI and super friendly staff! " March 4, 2021 5.0 Great experience with Emotive as a whole. From start to current their team has been honest, transparent, and a joy to work with. I look forward to my weekly calls with Leslie to bounce ideas off each other. They are ridiculously friendly and easy to work with on projects. We love this platform and company! Pros The entire system is very user friendly and you can make it super personal to your brand. Cons They are constantly improving the software with new features. Reason for choosing Emotive We were never considering SMS but an advertisement caught my bosses attention. She liked how personal the conversational piece of the software was. We are not a cookie cutter company with automatic answers that are not fun, light and fluffy. This lets us our personalities shine as a company! Review Source CG Caressa G. Marketing Coordinator Education Management Used the software for: 6-12 months ### "Emotive is the best SMS Platform!" January 13, 2023 5.0 My overall experience has been absolutely amazing! I look forward to growing our business through emotive Pros What I love most about emotive is that their team is constantly sending out guides to help you up your SMS messaging game. That being said they do a great job of reaching out when they think a campaign is going to be beneficial to our company. Along with that, the app is so easy to use and makes for a quick process. Cons I never heard about the automated response platform therefore the fact that that is lacking is something to consider promoting more in the future. Review Source LL Leonard L. Employee Retail Used the software for: 6-12 months ### "Scammers - stay away " January 2, 2024 1.0 They charged me for a bunch of unsent SMS campaigns - I lost thousands of revenue from their ability to not deliver on big sales and product launch days. Instead of apologies they are not refunding the money to me. Again no texts were sent, they are charging as though they were and not refunding me. It's been months of back and forth emails and thousands of dollars lost. LOOK ELSEWHERE - IT A SCAM Pros They promised a bunch of stuff - did not deliver Cons They charged for texts not sent and refuse to refund Review Source CB Catalina B. office manager Retail Used the software for: Less than 6 months ### "we love emotive!" May 23, 2024 5.0 very good experience overall! we are happy we chose this company! Pros Easy to use, and happy with their rep, always is prompt to help with our enquiries & campaigns! Cons At this moment is nothing negative to comment! Review Source Madison A. Marketing Director Apparel & Fashion Used the software for: I used a free trial ### "Super effortless" May 13, 2021 5.0 Super user friendly and overall great for customizing your copy. Pros This is super easy to integrate an the dashboard is extremely user friendly. Cons The desktop feature is currently not working, so this isn't an option for signups/opting in. Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive Pricing Review Source Will K. Chairman Consumer Goods Used the software for: 6-12 months ### "Emotive is a solid solution with a unique angle amongst SMS providers" March 23, 2021 5.0 We have great success and ROI from Emotive since day 1! Pros Emotive is easy to use and easy to deploy but the functionality I like best is the human interaction that is unique to Emotive. Results have been strong. Fantastic ROI. Cons Nothing that jumps out at me as a con. The onboarding was slightly rocky as there was a bit of a disconnect between sales and implementation but this got ironed out amicably and quickly. Review Source AI Anthony I. CEO Warehousing Used the software for: 6-12 months ### "Really bad company" October 30, 2023 1.0 very poor, they did not live up to expectation, do not stand by the results and then try to hold you hostage. Pros We d not know because they never delivered Cons that they do not stand behind thier claims Review Source Similar Products Featured ## Related categories [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Conversational Marketing Platform](https://www.capterra.com/conversational-marketing-platform-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.