--- title: "Emotive Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Emotive the right SMS Marketing solution for you? Explore 106 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/202425/Emotive/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-28" --- Emotive 4.3 (106) [View alternatives](https://www.capterra.com/p/202425/Emotive/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 28th, 2026 # Reviews of Emotive Ease of use 4.4 Customer Service 4.3 ## Pros and Cons in Reviews TA Trevor A OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Some of my clients see even greater ROI, and it all has to do with conversational messaging which allows shoppers to interact and speak to a real person via SMS.“ October 31, 2024 LL Leonard L EmployeeRetail, 2 - 10 employeesUsed the software for: 6-12 months. “They charged me for a bunch of unsent SMS campaigns - I lost thousands of revenue from their ability to not deliver on big sales and product launch days.“ January 2, 2024 TL Trevor L VP of Business Operations and StrategyComputer Hardware, 2 - 10 employeesUsed the software for: 1-2 years. “They have an incredible integration with Shopify that allows us to seamlessly collect leads from popups and push them into our Shopify.“ July 9, 2024 VV Victoria V CEOCosmetics, 2 - 10 employeesUsed the software for: Less than 6 months. “This is my biggest drawback,the ability to segment customers that HAVEN'T made a purchase in a time period is frustrating and should be standard.“ May 28, 2024 HR Heather R Director of MarketingApparel & Fashion, 51 - 200 employeesUsed the software for: 6-12 months. “The team at Emotive give an efficient and personalized touch that helps my company reach our customers in a powerful way that drives connection and sales.“ June 13, 2024 AF Amry F CMOSporting Goods, 2 - 10 employeesUsed the software for: I used a free trial. “This is because we have a high-cost product, so browse abandonment emails don't work as well as abandoned checkout/abandoned cart emails.“ April 5, 2024 LM Laura M Strategy DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Replying to conversations is streamlined and I can get through it quickly while still servicing the customer with a response.“ March 17, 2025 LH Liz H OwnerRetail, 11 - 50 employeesUsed the software for: 1-2 years. “We are obligated to buy out the full contract or keep using this stupid and expensive service. When they schedule you for monthly "meetings" all they do is try to sell you on the other platforms they have and try to sell you on sending 2 messages a week, to make them more $.“ June 27, 2023 ## Showing most helpful reviews Showing 1-25 of 106 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Matt S. President and CEO Retail Used the software for: Less than 6 months ### "Customer Centric SMS Experiences" December 19, 2024 5.0 I really appreciate the custom and hands on approach to working on engaging the customer through SMS. Pros emotive has brought a personalized customer centric experience to our customers and has helped us to engage our customer base and boost our sales in the process. We have a measurable increase in customer engagement and in revenue since we began working with emotive. Cons Nothing worthy of note. Although their support is off seas, they are always available to help. Review Source LM Laura M. Strategy Director Marketing and Advertising Used the software for: 2+ years ### "Don't launch your SMS campaigns anywhere but on Emotive!" March 17, 2025 5.0 We have recommended Emotive to many clients to help launch their SMS program. Pros It is super easy to use Emotive's tool to build SMS campaigns. The interface is fun to work in. Replying to conversations is streamlined and I can get through it quickly while still servicing the customer with a response. The best part of Emotive is their team - they are always there for you to call on for text copy help and platform help. They are always responsive and seems like they love their job with Emotive. Cons I have tried to think of a con about Emotive and I cannot come up with one! Alternatives considered [Postscript](https://www.capterra.com/p/199013/Postscript/)[Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive Emotive was easy to get started with and the team was very present vs. others where it seemed like they had a good sales force but harder implementation. Review Source JP John P. Founder and President Retail Used the software for: 1-2 years ### "Get Everything In Writing" March 30, 2022 1.0 Pros I cannot in good conscience provide any positive outlook as their customer service and billing practices overshadow anything good. Cons First of all, they bill on a quarterly basis, which for a small business is a lot of money to commit up front. the reason for this negative review (which I have never previously taken the time to do for any company).... We consolidated our sms with our email partner (Klaviyo) to both save money and eliminate duplicating efforts. I had a conversation with one of their reps, \[SENSITIVE CONTENT\], prior to the final quarterly billing to see if they would accommodate our desire to cut our Emotive ties since we had moved sms to Klaviyo. Over what seemed to be a very gracious and fruitful conversation, he confirmed that he would accommodate our request and that we would no longer be billed. I took him on his word and failed (my bad) to follow up in writing. They, of course, since they had a credit card on file with them, charged me the $1,200 for the next quarter. When I reached out to \[SENSITIVE CONTENT\] to rectify the situation, he said that we never discussed this and to refer to the email he sent (which doesn't exist - I had cc'd support at Emotive so he was doing his best CMA dance). And repeated follow-ups with customer service were futile, and \[SENSITIVE CONTENT\] has since ghosted me, never returning another email. He is a chiseler. If you do decide to work with them, my advice: don't sign a long-term agreement and make sure you get everything in writing. You're dealing with a duplicitous organization. Review Source TA Trevor A. Owner Marketing and Advertising Used the software for: 1-2 years ### "Increase your ROI w/ Conversational Messaging by Emotive" October 31, 2024 5.0 Emotive consistently generates a 35X ROI each and every month for my clients. Some of my clients see even greater ROI, and it all has to do with conversational messaging which allows shoppers to interact and speak to a real person via SMS. A lot of SMS services allow for broadcast messaging (a la email blasts), but Emotive's approach is a bit different which allows for your shoppers to actually respond to any message you send. This generates a new level of engagement and gives your brand a chance to make a happy customer, each and every time. The best thing about it is the pricing. Yes, there are other services out there, but Emotive's pricing is so good that I recommend it every time over any of their competitors. Pros The way they handle SMS messaging for e-commerce storefronts. The pricing is also a huge pro! Cons Nothing not to like. The service works, their staff is super responsive, and once you learn about conversational messaging, you will see what I'm talking about! Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive We chose Emotive because of the low cost! Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We saw what a difference conversational messaging could do for our clients. Review Source TL Trevor L. VP of Business Operations and Strategy Computer Hardware Used the software for: 1-2 years ### "Best SMS platform out there!" July 9, 2024 5.0 Pros Emotive is by far my favorite SMS platform...and I have tried them all! They have an incredible integration with Shopify that allows us to seamlessly collect leads from popups and push them into our Shopify. Their UI is so easy to use and they have tons of templates that you can pull from. They also have a great Slack community where you can connect with other users and get helpful tips and tricks. The list goes on and on with this company. I can't suggest them enough!! Cons None - it's by far the best product for SMS out there! Switched from [Postscript](https://www.capterra.com/p/199013/Postscript/) Emotive offered to match pricing and had a better UI for 2-way messaging Review Source OG Ofra G. CEO Design Used the software for: 1-2 years ### "Why I recommend Emotive" May 15, 2024 5.0 Great and very responsible team to work with. Worked with this company then moved to a different one. Was disappointed and returned to Emotive. Obviously great service. Pros Great and very responsible team to work with. Always reply in a timely manner and take the time to help our company grow. Cons I would prefer a slightly better rate if possible per each time Reason for choosing Emotive Better and more professional team to work with that produce successful results Switched from [Attentive](https://www.capterra.com/p/179576/Attentive/) Did not receive good results with customers and their team was very rude and unhelpful Review Source VV Victoria V. CEO Cosmetics Used the software for: Less than 6 months ### "So Happy We Made the Switch " May 28, 2024 5.0 Still very happy with the support team and the overall functionality of the app Pros The Emotive team has honestly been the key reason I decided to switch from Postscript. They were so hands on from the day we had the first zoom meeting. They followed up with me constantly even when I was slow to respond (we were in our equivalent to Black Friday). They worked out very competitive pricing for us and everything I needed to make the transition smoother they did in a timely manner, which as business owners we know is super important. I truly could not be happier with my experience. The dedicated team that helps respond to customers truly is a selling factor I don't think they push enough. Emotive is so awesome with this! The are times our team is busy and we don't want costumers having a question that isn't resolved. They handle the responses that they can. Truly happy we switched Cons Emotive could definitely work on customer segments. This is my biggest drawback,the ability to segment customers that HAVEN'T made a purchase in a time period is frustrating and should be standard. Switched from [Postscript](https://www.capterra.com/p/199013/Postscript/) Pricing I was offered was much better and the support team really made the decision for me Review Source Steve M. President Retail Used the software for: 6-12 months ### "Avoid this company at all costs. There are more affordable options" November 29, 2022 3.0 I have never had an experience like this! Since canceling service as it was too expensive and being told many times I would not be billed again, there billing department keeps trying to charge me. I told them we have had a difficult year and they are relentlessly trying to keep billing me and don’t care. There service was removed from my site and has not been used or logged into for months. Multiple emails with this company and they keep charging! If I knew this was what they would be like I would never have started with them. Pros There interface with sending SMS marketing is good but there are more affordable options. Cons Way to expensive. After the initial setup and use of credits the bill got huge. They tracked conversions from other sources and clamed that they were converted due to there software. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Much more affordable and multiple products in one Review Source UD Undra D. Creative Director Apparel & Fashion Used the software for: 2+ years ### "Great Service + Great Customer Service " March 3, 2025 5.0 Overall I am very happy with Emotive and my customer experience manager JC. Pros I like the one-on-one customer service. My experience manager JC has made managing my SMS so much easier. He is vested in the success of not only my SMS but my brand. Cons The yearly contract - but I now understand because they need the time to work with the brand for it to be successful. Review Source SM Susan M. Owner Retail Used the software for: 6-12 months ### "Strategic & organized" February 3, 2025 5.0 When I don’t understand something or have questions, they always take time to explain. Pros As a person new to using SMS marketing I wasn’t sure what to look for. Emotive knows what they are doing to help small businesses, they are a full service provider, organized, helpful with strategy and listen to my requests. I recommend this team. Cons Pricing is reasonable. At first I didn’t understand it but they are always willing to explain. Review Source CP Christopher P. Director of Marketing Wholesale Used the software for: 2+ years ### "Great customer service, reliable platform, good prices" July 23, 2024 5.0 We have been using Emotive for our SMS campaigns for over two years. They are a great company to work with and their customer service is fantastic. The platform is always reliable, and the customer service reps are always helping with suggestions on how to improve campaign performance (they are also very easy to reach). Their analytics are easy to follow and shows exactly how each campaign is doing. We are a large company that sends over 100 SMS message a month, and have always had great results. Would definitely recommend Emotive to anyone who wants to increase their SMS campaign ROI. Pros Customer service reps are very helpful, always make suggestions, answer all questions quickly through calls or email. The platform is dependable and the analytics are very good. Cons There was a short period of about 4 hours, over a year ago, when they system went down and couldn't send. This was the only time this happened in over 2 years. It never happened again. Review Source AR Ashley R. General Manager Retail Used the software for: 2+ years ### "FANTASTIC Customer Service" October 9, 2024 5.0 Pros The customer service has always been FANTASTIC! Specifically with our Rep, \[sensitive content hidden\]. They are always prompt and happy to assist you with any questions you may have. They have made the switch to SMS marketing a breeze! Cons They went through a phase where they went through a lot of Reps. We were getting a new one every few weeks. This made it hard to bond with them; however, they have all been super nice and easy to work with. Our current Rep, , \[sensitive content hidden\], will hopefully stay around :) Review Source AD Ali D. Category Business Leader Sporting Goods Used the software for: 6-12 months ### "Account Support is Exceptional" January 12, 2021 5.0 I was leery of Emotive at first due to a very poor experience with another advertising provider where we received little to no assistance and struggled to get anyone to respond- yet they had no trouble taking our payment each month. Our experience with Emotive couldn't be more different. Our rep, Ciara, has been amazing with response, truly cares about our account and has worked with us to make the best plan for our business and our customers - not just what will benefit Emotive. I couldn't recommend it more! Pros Emotive provides the ability to directly and quickly interact with our customers on a more personal level. We use Emotive not only to aid in sales conversion but as a customer service response tool as well. This allows us to seamlessly help our customers without complicating their process to contact us. It also affords us the opportunity to foster relationship by sending broadcasts of holiday well wishes and thanks vs strictly sales messages. Customers often respond with pictures of themselves using the products and with comments that feel more friend like. We hope to build upon this relational messaging year over year. Cons The automated response feature can be hard to navigate but is improving. Alternatives considered [Criteo](https://www.capterra.com/p/162594/Criteo/) Switched from [Criteo](https://www.capterra.com/p/162594/Criteo/) Lack of account service and response Review Source SS Sal S. CTO Health, Wellness and Fitness Used the software for: 1-2 years ### "Emotive- SMS marketing + Automation." March 24, 2022 5.0 No app/software can ever be perfect or have everything. what's important is to have a support team who will hear you out and help you with any issues. Not only Emotive has the best support team but, also they always trying to improve and keep asking you for feedback which is kinda great. Pros This Is not just another SMS marketing platform but, its loaded with all the automation you want for your business. Right from the beginning, the onboarding team did everything for us and got this running in no time. Plus, they assign you a dedicated manager who will look after your marketing strategies etc. This premium feature is worth the price we pay for this. I am always in search of apps/softwares with automation. Makes the task easier and takes less number of people to manage this. Its easy to manage and can even run on its own If you know how to schedule the campaigns. Initially, I was hesitant about the pricing structure. It looked expensive but, compared to the apps we used earlier which was all "pay per use",the billing was almost the same. Make sure you do the math, and discuss with the sales before you sign up. Cons The conversation module can be improved and connected to the support ticket system instead of having the team member login just to respond to customer messages. Raised this issue and they are working on this. Review Source TH Taylor H. Owner Retail Used the software for: 1-2 years ### "Do not use this company!" January 13, 2023 1.0 DO NOT USE THIS COMPANY!!!We have had 3 very serious issues with this company1. They initially encouraged emoji use and did not clarify EVERY emoji was billed as an MMS, essentially quadrupling what we thought we were spending. Did nothing to rectify the situation for us but finally added something showing how they’re charged2. We were not happy with the service as we constantly kept have what felt like sneaky charges being added. We also found a cheaper more known brand that consolidated sms and email. They basically would not allow us to cancel essentially slashing rates to nothing to keep us. This pissed me off that we’d been so screwed on prosing for the past year. Also they forced us to keep our contract the remaining 10 months paying $200/month. (Annoying but I should have been more diligent understanding our contract).3. THEN 6 months into entirely not using the service they charge me a random $20 for a “carrier fee” and have absolutely refused to refund. Emotive is a scam or desperate for cash. Either way stay far, far away. So many reputable companies with better pricing. Pros The service sends texts the rep was nice when we first joined. Cons Charged unauthorized fees to my card, no way to remove billing info, very hard to cancel and get out of contracts Review Source JW Junyi W. Co-Founder Consumer Goods Used the software for: 6-12 months ### "We enjoyed working with Emotive!" April 23, 2024 4.0 Pros We enjoyed working with Emotive! Their team is always very responsive and they also help you plan out and schedule your campaigns. We had a good experience working with our customer success manager. Overall, they’re a great solution for brands whether looking to get started on SMS or to grow their list! Cons The user interface could be improved but did not impact any product capabilities. Reason for choosing Emotive Good pricing and had customer success support to help plan out campaigns. Review Source JS Jen S. Digital Marketing Manager Apparel & Fashion Used the software for: 6-12 months ### "Best ROI and super friendly staff! " March 4, 2021 5.0 Great experience with Emotive as a whole. From start to current their team has been honest, transparent, and a joy to work with. I look forward to my weekly calls with Leslie to bounce ideas off each other. They are ridiculously friendly and easy to work with on projects. We love this platform and company! Pros The entire system is very user friendly and you can make it super personal to your brand. Cons They are constantly improving the software with new features. Reason for choosing Emotive We were never considering SMS but an advertisement caught my bosses attention. She liked how personal the conversational piece of the software was. We are not a cookie cutter company with automatic answers that are not fun, light and fluffy. This lets us our personalities shine as a company! Review Source KG Karen G. Owner Retail Used the software for: Less than 6 months ### "Easy to use!" August 14, 2024 5.0 Great!! The staff are so helpful and helped when needed. Pros The great customer service and the people Cons Just the learning process, but once you got it it is super easy and awesome to use. Review Source JT Justin T. Marketing Executive Marketing and Advertising Used the software for: 6-12 months ### "Amazing Service " January 27, 2021 5.0 The amazing thing is all the support you will receive. From monthly phone call check-ins to help setting up a new account. My business prides itself in responsiveness and customer support, and Emotive clearly has this as a top priority as well Pros Honestly, I love just about everything about Emotive software. The team at emotive is extremely supportive when setting up a new account. It is a super user-friendly platform to get going with the basics from day one. I love how simple it is to set up a broadcast and segment different lists based on users' actions (purchases, etc.) Cons I have not jumped into the AI feature much of setting up interactive automotive responses to capture segmented data. I also wish there was a chrome extension or an app for slack that would update me when a text message came through. An easier way to respond to people interacting with our brands would be helpful. Reason for choosing Emotive I chose Emotive because of the amazing support and the ease of using the software Review Source MB Matthew B. Owner Sporting Goods Used the software for: 1-2 years ### "Could not live without Emotive" March 24, 2021 5.0 \[SENSITIVE CONTENT HIDDEN\] is the greatest rep ever, and he has made this whole thing so much fun. I cannot live without it now. Pros Customer Service Rep - \[SENSITIVE CONTENT HIDDEN\] is the most awesome of awesome The segment building just keeps getting better and better Cons Phone App - this is the biggest drawback, but they are getting there. When it is done and ready, it is going to be awesomely stellar! Reason for choosing Emotive \[SENSITIVE CONTENT HIDDEN\], plain and simple! Review Source KT Kiara T. Customer Service Textiles Used the software for: 6-12 months ### "SMS marketing is the future " January 26, 2021 5.0 My experience is very positive it made up 2% of our business last year and our goal is to grow it to 5% Pros in 2021 in beyond I believe that conversational tones through SMS is what's really going to drive sales. When customers feel like they're being spoken to instead of spoken "AT" we all win. Emotive allows me to build a better more exclusive relationship with customers of my brand. Cons For me its the character count, with a limited about of characters sometimes it can be very hard to get a message across to the customer. Review Source PD Paul D. CEO Apparel & Fashion Used the software for: 1-2 years ### "Emotive Rocks!" January 27, 2021 4.0 Emotive has helped our sales grow by over 80% in 2020 during a global pandemic. Thank you Emotive! Pros The best part of this product is how personal the relationships are with your customers. An absolute game-changer for us! Cons The only complaint I have with this software is the character counts and the image sizes for broadcasts. Review Source CK Cameron K. Marketing Associate Hospital & Health Care Used the software for: 6-12 months ### "Super Useful" March 28, 2022 4.0 Helping to create more brand loyalty and a personalized touch between our business and consumers Pros Emotive has been very helpful with weekly suggestions for broadcasts, seminars and office hours, and also lots of options for experiences. Cons Not enough data behind the information provided, and our deliverability is lacking. Review Source NA Natalie A. Founder Retail Used the software for: Less than 6 months ### "Amazing company" July 24, 2024 5.0 As the founder of a growing e-commerce brand, I have been looking for the right partner to grow my SMS subscriber list and increase conversions through SMS. Emotive did all of this and more. Highly recommend Pros Supportive staff through the integration process Cons N/A. The whole process was successful and I highly recommend working with emotive Review Source AL Audrey L. Marketing Manager Medical Devices Used the software for: 6-12 months ### "Personalized Content" March 28, 2022 5.0 Things have been great with Emotive! The ease of use and accessibility of this platform is really great and helps our business move efficiently. Pros I love that Emotive can personalize our content to match our messaging! Cons Third party pop ups are not the best, especially when trying to track real data. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.