# Emotive Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Emotive the right SMS Marketing solution for you? Explore 106 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/202425/Emotive/reviews --- Emotive 4.3 (106) [View alternatives](https://www.capterra.com/p/202425/Emotive/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of Emotive Ease of use 4.4 Customer Service 4.3 ## Pros and Cons in Reviews TA Trevor A OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Some of my clients see even greater ROI, and it all has to do with conversational messaging which allows shoppers to interact and speak to a real person via SMS.“ October 31, 2024 LL Leonard L EmployeeRetail, 2 - 10 employeesUsed the software for: 6-12 months. “They charged me for a bunch of unsent SMS campaigns - I lost thousands of revenue from their ability to not deliver on big sales and product launch days.“ January 2, 2024 MU Megan U OwnerCosmetics, 2 - 10 employeesUsed the software for: 1-2 years. “She is so good at capturing the voice and brand of glō as well as checking in to see if I need her to create broadcasts.“ August 15, 2024 DR Derek R Marketing DirectorSporting Goods, 11 - 50 employeesUsed the software for: 1-2 years. “On the Attribution side it would sometimes take weeks to get responses to questions. “ August 8, 2024 NA Natalie A FounderRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “As the founder of a growing e-commerce brand, I have been looking for the right partner to grow my SMS subscriber list and increase conversions through SMS.“ July 24, 2024 VV Victoria V CEOCosmetics, 2 - 10 employeesUsed the software for: Less than 6 months. “This is my biggest drawback,the ability to segment customers that HAVEN'T made a purchase in a time period is frustrating and should be standard.“ May 28, 2024 ME Megan E Director of Marketplace OperationsRetail, 2 - 10 employeesUsed the software for: More than 2 years. “Emotive has proven to be a very reliable and effective partner, seamlessly integrating into our marketing strategy with minimal effort required on our end.“ August 7, 2024 AF Amry F CMOSporting Goods, 2 - 10 employeesUsed the software for: I used a free trial. “This is because we have a high-cost product, so browse abandonment emails don't work as well as abandoned checkout/abandoned cart emails.“ April 5, 2024 ## Showing most helpful reviews Showing 1-25 of 106 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Matt S. President and CEO Retail Used the software for: Less than 6 months ### "Customer Centric SMS Experiences" December 19, 2024 5.0 I really appreciate the custom and hands on approach to working on engaging the customer through SMS. Pros emotive has brought a personalized customer centric experience to our customers and has helped us to engage our customer base and boost our sales in the process. We have a measurable increase in customer engagement and in revenue since we began working with emotive. Cons Nothing worthy of note. Although their support is off seas, they are always available to help. Review Source LM Laura M. Strategy Director Marketing and Advertising Used the software for: 2+ years ### "Don't launch your SMS campaigns anywhere but on Emotive!" March 17, 2025 5.0 We have recommended Emotive to many clients to help launch their SMS program. Pros It is super easy to use Emotive's tool to build SMS campaigns. The interface is fun to work in. Replying to conversations is streamlined and I can get through it quickly while still servicing the customer with a response. The best part of Emotive is their team - they are always there for you to call on for text copy help and platform help. They are always responsive and seems like they love their job with Emotive. Cons I have tried to think of a con about Emotive and I cannot come up with one! Alternatives considered [Postscript](https://www.capterra.com/p/199013/Postscript/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive Emotive was easy to get started with and the team was very present vs. others where it seemed like they had a good sales force but harder implementation. Review Source JP John P. Founder and President Retail Used the software for: 1-2 years ### "Get Everything In Writing" March 30, 2022 1.0 Pros I cannot in good conscience provide any positive outlook as their customer service and billing practices overshadow anything good. Cons First of all, they bill on a quarterly basis, which for a small business is a lot of money to commit up front. the reason for this negative review (which I have never previously taken the time to do for any company).... We consolidated our sms with our email partner (Klaviyo) to both save money and eliminate duplicating efforts. I had a conversation with one of their reps, \[SENSITIVE CONTENT\], prior to the final quarterly billing to see if they would accommodate our desire to cut our Emotive ties since we had moved sms to Klaviyo. Over what seemed to be a very gracious and fruitful conversation, he confirmed that he would accommodate our request and that we would no longer be billed. I took him on his word and failed (my bad) to follow up in writing. They, of course, since they had a credit card on file with them, charged me the $1,200 for the next quarter. When I reached out to \[SENSITIVE CONTENT\] to rectify the situation, he said that we never discussed this and to refer to the email he sent (which doesn't exist - I had cc'd support at Emotive so he was doing his best CMA dance). And repeated follow-ups with customer service were futile, and \[SENSITIVE CONTENT\] has since ghosted me, never returning another email. He is a chiseler. If you do decide to work with them, my advice: don't sign a long-term agreement and make sure you get everything in writing. You're dealing with a duplicitous organization. Review Source TA Trevor A. Owner Marketing and Advertising Used the software for: 1-2 years ### "Increase your ROI w/ Conversational Messaging by Emotive" October 31, 2024 5.0 Emotive consistently generates a 35X ROI each and every month for my clients. Some of my clients see even greater ROI, and it all has to do with conversational messaging which allows shoppers to interact and speak to a real person via SMS. A lot of SMS services allow for broadcast messaging (a la email blasts), but Emotive's approach is a bit different which allows for your shoppers to actually respond to any message you send. This generates a new level of engagement and gives your brand a chance to make a happy customer, each and every time. The best thing about it is the pricing. Yes, there are other services out there, but Emotive's pricing is so good that I recommend it every time over any of their competitors. Pros The way they handle SMS messaging for e-commerce storefronts. The pricing is also a huge pro! Cons Nothing not to like. The service works, their staff is super responsive, and once you learn about conversational messaging, you will see what I'm talking about! Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive We chose Emotive because of the low cost! Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We saw what a difference conversational messaging could do for our clients. Review Source MU Megan U. Owner Cosmetics Used the software for: 1-2 years ### "Game changer" August 15, 2024 5.0 Overall, Emotive has been instrumental in increasing my bottom line with virtually no time involved! \[sensitive content hidden\] are easily accessible for support and ad creating during my busy seasons. Pros ROI is high, easy to use, great support and when my business is in high season, \[sensitive content hidden\] (my assigned copywriter) has my back. She is so good at capturing the voice and brand of glō as well as checking in to see if I need her to create broadcasts. The investment seems high at $200+/mo but with each sms blast, the return is rarely less than $1-2k Cons Creating segments is tricky for me! As a business owner, I’d rather spend my time in the lab and in front of customers so I rarely take the time to figure out how to create segments. Despite my tech challenges, I can always lean on the Emotive support team to create these segments for me. Alternatives considered [Cartloop SMS Marketing](https://www.capterra.com/p/213395/Cartloop-SMS-Marketing/) Reason for choosing Emotive Customer service and support with Emotive was a big selling point Review Source UD Undra D. Creative Director Apparel & Fashion Used the software for: 2+ years ### "Great Service + Great Customer Service " March 3, 2025 5.0 Overall I am very happy with Emotive and my customer experience manager JC. Pros I like the one-on-one customer service. My experience manager JC has made managing my SMS so much easier. He is vested in the success of not only my SMS but my brand. Cons The yearly contract - but I now understand because they need the time to work with the brand for it to be successful. Review Source SM Susan M. Owner Retail Used the software for: 6-12 months ### "Strategic & organized" February 3, 2025 5.0 When I don’t understand something or have questions, they always take time to explain. Pros As a person new to using SMS marketing I wasn’t sure what to look for. Emotive knows what they are doing to help small businesses, they are a full service provider, organized, helpful with strategy and listen to my requests. I recommend this team. Cons Pricing is reasonable. At first I didn’t understand it but they are always willing to explain. Review Source AR Ashley R. General Manager Retail Used the software for: 2+ years ### "FANTASTIC Customer Service" October 9, 2024 5.0 Pros The customer service has always been FANTASTIC! Specifically with our Rep, \[sensitive content hidden\]. They are always prompt and happy to assist you with any questions you may have. They have made the switch to SMS marketing a breeze! Cons They went through a phase where they went through a lot of Reps. We were getting a new one every few weeks. This made it hard to bond with them; however, they have all been super nice and easy to work with. Our current Rep, , \[sensitive content hidden\], will hopefully stay around :) Review Source PC Paul C. eComm Strategy Marketing and Advertising Used the software for: Less than 6 months ### "We’ve tried plenty of SMS tools in the past" September 25, 2024 5.0 We’ve tried plenty of SMS tools in the past, and so far, most of them fall short. But Emotive? It’s a whole different story. Emotive has consistently helped our eCommerce clients pull in solid leads and real-world sales. Case in point: in just our first three months, we tripled our SMS opt-ins. Yup, 3x. Pros The platform itself is super intuitive, but what really stands out is their support. Need help? You’re not filling out tickets or waiting for days—you’re literally one text away from someone jumping in to save the day. Cons Pricing can scale quickly: While it’s affordable for small brands, be aware—if you start seeing major success, the cost will rise along with your results. It’s not a dealbreaker, just something to keep an eye on. Review Source CP Christopher P. Director of Marketing Wholesale Used the software for: 2+ years ### "Great customer service, reliable platform, good prices" July 23, 2024 5.0 We have been using Emotive for our SMS campaigns for over two years. They are a great company to work with and their customer service is fantastic. The platform is always reliable, and the customer service reps are always helping with suggestions on how to improve campaign performance (they are also very easy to reach). Their analytics are easy to follow and shows exactly how each campaign is doing. We are a large company that sends over 100 SMS message a month, and have always had great results. Would definitely recommend Emotive to anyone who wants to increase their SMS campaign ROI. Pros Customer service reps are very helpful, always make suggestions, answer all questions quickly through calls or email. The platform is dependable and the analytics are very good. Cons There was a short period of about 4 hours, over a year ago, when they system went down and couldn't send. This was the only time this happened in over 2 years. It never happened again. Review Source TS Taylor S. Director of Marketing Retail Used the software for: I used a free trial ### "Very impressed and so excited" March 8, 2021 5.0 We are using Emotive to help with our customer service experience and overall marketing efforts. We're very excited to use this both to help drive sales and also improve conversion rates. Pros The ease of use is extremely impressive and makes me even more eager to use the platform. I love the UX/UI of the Emotive platform and how responsive it is, both with the set up and visually with the Conversation builder. Cons So far, I don't have anything that could be improved. The only thing that would come to mind, if I had to pick, would be Wise Pops built into the Emotive dashboard so it's not two separate log ins, but honestly, that's not a big deal to me at all. I have nothing bad to say! Alternatives considered [Zenput](https://www.capterra.com/p/139348/Zenput/)[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing Emotive Firstly, the customer service was beyond impressive. \[SENSITIVE CONTENT HIDDEN\] has made this whole experience so easy and honestly enjoyable, which isn't something you always experience when purchasing a product (not at all pushy, very conversational, dependable, etc.). I also am super impressed with the projected ROI and the cost of us. Overall, super impressed! Review Source KG Karen G. Owner Retail Used the software for: Less than 6 months ### "Easy to use!" August 14, 2024 5.0 Great!! The staff are so helpful and helped when needed. Pros The great customer service and the people Cons Just the learning process, but once you got it it is super easy and awesome to use. Review Source IS Ioana S. Marketing Coordinator Health, Wellness and Fitness Used the software for: 1-2 years ### "A Personalised Way to Communicate with Customers " May 22, 2024 4.0 We had a negative experience to start as the app needs support in terms of new customers and constantly growing a phone list. Luckily, after this experience, EMotive was able to turn this around for us and provides us good ROAs month over month. Pros Great customer service and representative team- every member I've worked with on our service has been fantastic. The service is robust with good analytics and best case studies. However, getting customers phone numbers can prove challenging and there needs to be specific consideration to your strategy of how you will do so. It is probably the best text tool available on the market at this time, and they have a good ROAs return rate, assuming you have new customers and phone numbers collecting at all times. They paired us up with a similar company to review what they were doing which was a fantastic aid. Overall, Emotive has become a customer support channel for us. Cons You cannot leave their contract and are essentially signing onto a year-long contract. Currently there are more companies doing this type of advertising and customers are more likely to unsubscribe as opposed to email. We've had several customers be disappointed that they could not call us, or had to explain why we had an American # when we are based in Canada. Review Source EL Ermias L. Founder Retail Used the software for: Less than 6 months ### "Deceptive contract and sales rep - no cancellation clause in contract" October 4, 2022 1.0 They most unethical, and dishonest company I've ever worked with. A complete scam. What kind of company doesn't have a cancellation clause in their contract? No semi-competent lawyer would simple "forget" to include a cancellation clause. And you know it was intentional because, even upon request, they wouldn't provide one. AFTER THE FACT. BEWARE! To this day, they won't agree to cancel my contract despite providing little to no support and have SO MANY ISSUES. I have nothing but regret. Pros I liked the "conversational" aspect that if offered and that they supposedly had "shopping experts" that would respond to any response a customer could give. This is false advertizing and also extremly misleading. The sales rep actually lied to our face about this one. There is literally an automation that you're supposed to populate with responses that you expect, there are no "shopping experts". It's a lie. If the automation can't handle it, then it goes to zednesk or your ticket system. Cons Everything. They lied about what's in the contracts. They left stuff off the contracts (and deliberatly lied on the sales calls) about the fee structure. - They left a cancellation clause out of the year contract "accidentally" - They left the part where there is a $500 minimum out of the contract (but still billed my payment method for it despite the repeated chargebacks) - They left out a Carrier fee which was around $100 for my place. I assure you, that you will get scammed. Stay far far away! Review Source VR Verified Reviewer Marketing DIrector Sporting Goods Used the software for: 1-2 years ### "Emotive's unfilled promise and denied cancelation" June 16, 2022 1.0 Bad, clearly. I've never left a negative review for anything before. Pros It worked at a basic level of mass texting a list of subscribers - the bare minimum of any such service. Cons They were unable to ever integrate with Woocommerce in the way we most needed - a text reminder for abandoned carts. A promise of a service they never kept. We stayed with them for a year, aware of that contractual obligation, only to fine that it auto-renewed without notice and we were repeatedly denied cancelation. I am currently still paying for their overly-expensive service for an additional year also paying for a better priced service that actually works as needed. Alternatives considered [Emitrr](https://www.capterra.com/p/215815/Emitrr/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive Naivety. Review Source NA Natalie A. Founder Retail Used the software for: Less than 6 months ### "Amazing company" July 24, 2024 5.0 As the founder of a growing e-commerce brand, I have been looking for the right partner to grow my SMS subscriber list and increase conversions through SMS. Emotive did all of this and more. Highly recommend Pros Supportive staff through the integration process Cons N/A. The whole process was successful and I highly recommend working with emotive Review Source Paola J. Owner Furniture Used the software for: 6-12 months ### "Need cancel my suscription " April 9, 2022 1.0 I send broadcasting with no sales, after 6 Months I said please cancel this service and they still charge my credit card. They are miserable said that they cancel but I still needs to pay to them. Pros I don’t like this software! I was told that they will do the broadcasting for me that is why I sign. They are super pushy to sign a contract ! Cons I only got every day 4 new subscribers, always same number wired Reason for choosing Emotive I will never write this review If they were cancel my suscription ! How you can not understated that it did not work for us ? That if I make some sales Is for Google Adds not because I have a pop up from you ! I delete this app long ago and they call me to say I need to reinstall and they will do all for me, they won’t ! I want to cancel but they will charge me anyways ! This app is beyond ridiculous ! Look another company that you don’t need to sign any contract up front ! It’s not worth it any ! I asked thousand emails please cancel they said they won’t cancel ! Review Source SM Stephen M. Owner Apparel & Fashion Used the software for: 6-12 months ### "Great software" May 9, 2024 5.0 Pros The automations and personalized flows were awesome Cons The contract terms were vague. And support wasn't overly strong with communication Review Source MM Marco M. CEO Consumer Services Used the software for: 1-2 years ### "Stay away" September 8, 2022 1.0 In addition to the problems above, Emotive stores our payment information without our authorization. Having been alerted by us, they removed our credit card information once but later continued to store the new payment info without our authorization. They initiated the charges whenever they wanted, even if we kept trying to dispute them. Horrible experience! Pros SMS marketing is unique and relevantly new, but I would suggest using other solutions instead of Emotive. Cons Their sales team is not ethical. When they sold us the service, the salesperson kept saying that we can cancel any month. However, the actual situation is that we can cancel any month AS LONG AS WE PAY THE REST OF THE 12 MONTHS. Make sure you read the terms very carefully. It's referring to a different webpage hosted on their website, which is subject to change anytime. Review Source LM Lisa M. Marketing Director Entertainment Used the software for: 6-12 months ### "SMS messaging is cost-effective and gets results" April 1, 2022 5.0 Setup and integration was quick and fairly easy with their technicians. Once set up, it has been easy to add this to our marketing strategy and we have seen great results. Pros Emotive provides a way for us to connect directly with both returning buyers and potential customers. Cons I would like to see better control over the notifications that are sent to me. Some don't need a response but they fill up my inbox. Review Source MB Matthew B. Owner Sporting Goods Used the software for: 1-2 years ### "Could not live without Emotive" March 24, 2021 5.0 \[SENSITIVE CONTENT HIDDEN\] is the greatest rep ever, and he has made this whole thing so much fun. I cannot live without it now. Pros Customer Service Rep - \[SENSITIVE CONTENT HIDDEN\] is the most awesome of awesome The segment building just keeps getting better and better Cons Phone App - this is the biggest drawback, but they are getting there. When it is done and ready, it is going to be awesomely stellar! Reason for choosing Emotive \[SENSITIVE CONTENT HIDDEN\], plain and simple! Review Source Madison A. Marketing Director Apparel & Fashion Used the software for: I used a free trial ### "Super effortless" May 13, 2021 5.0 Super user friendly and overall great for customizing your copy. Pros This is super easy to integrate an the dashboard is extremely user friendly. Cons The desktop feature is currently not working, so this isn't an option for signups/opting in. Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive Pricing Review Source Will K. Chairman Consumer Goods Used the software for: 6-12 months ### "Emotive is a solid solution with a unique angle amongst SMS providers" March 23, 2021 5.0 We have great success and ROI from Emotive since day 1! Pros Emotive is easy to use and easy to deploy but the functionality I like best is the human interaction that is unique to Emotive. Results have been strong. Fantastic ROI. Cons Nothing that jumps out at me as a con. The onboarding was slightly rocky as there was a bit of a disconnect between sales and implementation but this got ironed out amicably and quickly. Review Source AI Anthony I. CEO Warehousing Used the software for: 6-12 months ### "Really bad company" October 30, 2023 1.0 very poor, they did not live up to expectation, do not stand by the results and then try to hold you hostage. Pros We d not know because they never delivered Cons that they do not stand behind thier claims Review Source BB Ben B. Head of Marketing and Ecommerce Apparel & Fashion Used the software for: 6-12 months ### "Great Product for Any Sized Business" January 27, 2021 5.0 Very satisfied with the tool's capabilities and overall strategic recommendations and alignment on mutual goals. Pros Overall onboarding, ease of use, implementation and going live were all very simple. To get up and running was easy. Pricing is fair and ongoing product enhancements are frequent and allow them to stay ahead of trends and competition. Cons Limitations in nuances of two-way conversations are industry wide among all competitors, however Emotive is making strides to improve this facet of the channel. Reason for choosing Emotive Many factors contributed to the decision to partner with Emotive. Overall tech capabilities, strategic support, roadmap goals and pricing all weighed in for this decision. Review Source Similar Products Featured ## Related categories [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Conversational Marketing Platform](https://www.capterra.com/conversational-marketing-platform-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.