--- title: "Emotive Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Emotive the right SMS Marketing solution for you? Explore 106 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/202425/Emotive/reviews/" page_type: "reviews" language: "en" --- Emotive 4.3 (106) [View alternatives](https://www.capterra.com/p/202425/Emotive/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of Emotive Ease of use 4.4 Customer Service 4.3 ## Pros and Cons in Reviews TA Trevor A OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Some of my clients see even greater ROI, and it all has to do with conversational messaging which allows shoppers to interact and speak to a real person via SMS.“ October 31, 2024 LL Leonard L EmployeeRetail, 2 - 10 employeesUsed the software for: 6-12 months. “They charged me for a bunch of unsent SMS campaigns - I lost thousands of revenue from their ability to not deliver on big sales and product launch days.“ January 2, 2024 TL Trevor L VP of Business Operations and StrategyComputer Hardware, 2 - 10 employeesUsed the software for: 1-2 years. “They have an incredible integration with Shopify that allows us to seamlessly collect leads from popups and push them into our Shopify.“ July 9, 2024 VV Victoria V CEOCosmetics, 2 - 10 employeesUsed the software for: Less than 6 months. “This is my biggest drawback,the ability to segment customers that HAVEN'T made a purchase in a time period is frustrating and should be standard.“ May 28, 2024 HR Heather R Director of MarketingApparel & Fashion, 51 - 200 employeesUsed the software for: 6-12 months. “The team at Emotive give an efficient and personalized touch that helps my company reach our customers in a powerful way that drives connection and sales.“ June 13, 2024 AF Amry F CMOSporting Goods, 2 - 10 employeesUsed the software for: I used a free trial. “This is because we have a high-cost product, so browse abandonment emails don't work as well as abandoned checkout/abandoned cart emails.“ April 5, 2024 LM Laura M Strategy DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Replying to conversations is streamlined and I can get through it quickly while still servicing the customer with a response.“ March 17, 2025 LH Liz H OwnerRetail, 11 - 50 employeesUsed the software for: 1-2 years. “We are obligated to buy out the full contract or keep using this stupid and expensive service. When they schedule you for monthly "meetings" all they do is try to sell you on the other platforms they have and try to sell you on sending 2 messages a week, to make them more $.“ June 27, 2023 ## Showing most helpful reviews Showing 1-25 of 106 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Matt S. President and CEO Retail Used the software for: Less than 6 months ### "Customer Centric SMS Experiences" December 19, 2024 5.0 I really appreciate the custom and hands on approach to working on engaging the customer through SMS. Pros emotive has brought a personalized customer centric experience to our customers and has helped us to engage our customer base and boost our sales in the process. We have a measurable increase in customer engagement and in revenue since we began working with emotive. Cons Nothing worthy of note. Although their support is off seas, they are always available to help. Review Source LM Laura M. Strategy Director Marketing and Advertising Used the software for: 2+ years ### "Don't launch your SMS campaigns anywhere but on Emotive!" March 17, 2025 5.0 We have recommended Emotive to many clients to help launch their SMS program. Pros It is super easy to use Emotive's tool to build SMS campaigns. The interface is fun to work in. Replying to conversations is streamlined and I can get through it quickly while still servicing the customer with a response. The best part of Emotive is their team - they are always there for you to call on for text copy help and platform help. They are always responsive and seems like they love their job with Emotive. Cons I have tried to think of a con about Emotive and I cannot come up with one! Alternatives considered [Postscript](https://www.capterra.com/p/199013/Postscript/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive Emotive was easy to get started with and the team was very present vs. others where it seemed like they had a good sales force but harder implementation. Review Source JP John P. Founder and President Retail Used the software for: 1-2 years ### "Get Everything In Writing" March 30, 2022 1.0 Pros I cannot in good conscience provide any positive outlook as their customer service and billing practices overshadow anything good. Cons First of all, they bill on a quarterly basis, which for a small business is a lot of money to commit up front. the reason for this negative review (which I have never previously taken the time to do for any company).... We consolidated our sms with our email partner (Klaviyo) to both save money and eliminate duplicating efforts. I had a conversation with one of their reps, \[SENSITIVE CONTENT\], prior to the final quarterly billing to see if they would accommodate our desire to cut our Emotive ties since we had moved sms to Klaviyo. Over what seemed to be a very gracious and fruitful conversation, he confirmed that he would accommodate our request and that we would no longer be billed. I took him on his word and failed (my bad) to follow up in writing. They, of course, since they had a credit card on file with them, charged me the $1,200 for the next quarter. When I reached out to \[SENSITIVE CONTENT\] to rectify the situation, he said that we never discussed this and to refer to the email he sent (which doesn't exist - I had cc'd support at Emotive so he was doing his best CMA dance). And repeated follow-ups with customer service were futile, and \[SENSITIVE CONTENT\] has since ghosted me, never returning another email. He is a chiseler. If you do decide to work with them, my advice: don't sign a long-term agreement and make sure you get everything in writing. You're dealing with a duplicitous organization. Review Source TA Trevor A. Owner Marketing and Advertising Used the software for: 1-2 years ### "Increase your ROI w/ Conversational Messaging by Emotive" October 31, 2024 5.0 Emotive consistently generates a 35X ROI each and every month for my clients. Some of my clients see even greater ROI, and it all has to do with conversational messaging which allows shoppers to interact and speak to a real person via SMS. A lot of SMS services allow for broadcast messaging (a la email blasts), but Emotive's approach is a bit different which allows for your shoppers to actually respond to any message you send. This generates a new level of engagement and gives your brand a chance to make a happy customer, each and every time. The best thing about it is the pricing. Yes, there are other services out there, but Emotive's pricing is so good that I recommend it every time over any of their competitors. Pros The way they handle SMS messaging for e-commerce storefronts. The pricing is also a huge pro! Cons Nothing not to like. The service works, their staff is super responsive, and once you learn about conversational messaging, you will see what I'm talking about! Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive We chose Emotive because of the low cost! Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We saw what a difference conversational messaging could do for our clients. Review Source TL Trevor L. VP of Business Operations and Strategy Computer Hardware Used the software for: 1-2 years ### "Best SMS platform out there!" July 9, 2024 5.0 Pros Emotive is by far my favorite SMS platform...and I have tried them all! They have an incredible integration with Shopify that allows us to seamlessly collect leads from popups and push them into our Shopify. Their UI is so easy to use and they have tons of templates that you can pull from. They also have a great Slack community where you can connect with other users and get helpful tips and tricks. The list goes on and on with this company. I can't suggest them enough!! Cons None - it's by far the best product for SMS out there! Switched from [Postscript](https://www.capterra.com/p/199013/Postscript/) Emotive offered to match pricing and had a better UI for 2-way messaging Review Source OG Ofra G. CEO Design Used the software for: 1-2 years ### "Why I recommend Emotive" May 15, 2024 5.0 Great and very responsible team to work with. Worked with this company then moved to a different one. Was disappointed and returned to Emotive. Obviously great service. Pros Great and very responsible team to work with. Always reply in a timely manner and take the time to help our company grow. Cons I would prefer a slightly better rate if possible per each time Reason for choosing Emotive Better and more professional team to work with that produce successful results Switched from [Attentive](https://www.capterra.com/p/179576/Attentive/) Did not receive good results with customers and their team was very rude and unhelpful Review Source VV Victoria V. CEO Cosmetics Used the software for: Less than 6 months ### "So Happy We Made the Switch " May 28, 2024 5.0 Still very happy with the support team and the overall functionality of the app Pros The Emotive team has honestly been the key reason I decided to switch from Postscript. They were so hands on from the day we had the first zoom meeting. They followed up with me constantly even when I was slow to respond (we were in our equivalent to Black Friday). They worked out very competitive pricing for us and everything I needed to make the transition smoother they did in a timely manner, which as business owners we know is super important. I truly could not be happier with my experience. The dedicated team that helps respond to customers truly is a selling factor I don't think they push enough. Emotive is so awesome with this! The are times our team is busy and we don't want costumers having a question that isn't resolved. They handle the responses that they can. Truly happy we switched Cons Emotive could definitely work on customer segments. This is my biggest drawback,the ability to segment customers that HAVEN'T made a purchase in a time period is frustrating and should be standard. Switched from [Postscript](https://www.capterra.com/p/199013/Postscript/) Pricing I was offered was much better and the support team really made the decision for me Review Source Steve M. President Retail Used the software for: 6-12 months ### "Avoid this company at all costs. There are more affordable options" November 29, 2022 3.0 I have never had an experience like this! Since canceling service as it was too expensive and being told many times I would not be billed again, there billing department keeps trying to charge me. I told them we have had a difficult year and they are relentlessly trying to keep billing me and don’t care. There service was removed from my site and has not been used or logged into for months. Multiple emails with this company and they keep charging! If I knew this was what they would be like I would never have started with them. Pros There interface with sending SMS marketing is good but there are more affordable options. Cons Way to expensive. After the initial setup and use of credits the bill got huge. They tracked conversions from other sources and clamed that they were converted due to there software. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Much more affordable and multiple products in one Review Source UD Undra D. Creative Director Apparel & Fashion Used the software for: 2+ years ### "Great Service + Great Customer Service " March 3, 2025 5.0 Overall I am very happy with Emotive and my customer experience manager JC. Pros I like the one-on-one customer service. My experience manager JC has made managing my SMS so much easier. He is vested in the success of not only my SMS but my brand. Cons The yearly contract - but I now understand because they need the time to work with the brand for it to be successful. Review Source SM Susan M. Owner Retail Used the software for: 6-12 months ### "Strategic & organized" February 3, 2025 5.0 When I don’t understand something or have questions, they always take time to explain. Pros As a person new to using SMS marketing I wasn’t sure what to look for. Emotive knows what they are doing to help small businesses, they are a full service provider, organized, helpful with strategy and listen to my requests. I recommend this team. Cons Pricing is reasonable. At first I didn’t understand it but they are always willing to explain. Review Source AR Ashley R. General Manager Retail Used the software for: 2+ years ### "FANTASTIC Customer Service" October 9, 2024 5.0 Pros The customer service has always been FANTASTIC! Specifically with our Rep, \[sensitive content hidden\]. They are always prompt and happy to assist you with any questions you may have. They have made the switch to SMS marketing a breeze! Cons They went through a phase where they went through a lot of Reps. We were getting a new one every few weeks. This made it hard to bond with them; however, they have all been super nice and easy to work with. Our current Rep, , \[sensitive content hidden\], will hopefully stay around :) Review Source IS Ioana S. Marketing Coordinator Health, Wellness and Fitness Used the software for: 1-2 years ### "A Personalised Way to Communicate with Customers " May 22, 2024 4.0 We had a negative experience to start as the app needs support in terms of new customers and constantly growing a phone list. Luckily, after this experience, EMotive was able to turn this around for us and provides us good ROAs month over month. Pros Great customer service and representative team- every member I've worked with on our service has been fantastic. The service is robust with good analytics and best case studies. However, getting customers phone numbers can prove challenging and there needs to be specific consideration to your strategy of how you will do so. It is probably the best text tool available on the market at this time, and they have a good ROAs return rate, assuming you have new customers and phone numbers collecting at all times. They paired us up with a similar company to review what they were doing which was a fantastic aid. Overall, Emotive has become a customer support channel for us. Cons You cannot leave their contract and are essentially signing onto a year-long contract. Currently there are more companies doing this type of advertising and customers are more likely to unsubscribe as opposed to email. We've had several customers be disappointed that they could not call us, or had to explain why we had an American # when we are based in Canada. Review Source EL Ermias L. Founder Retail Used the software for: Less than 6 months ### "Deceptive contract and sales rep - no cancellation clause in contract" October 4, 2022 1.0 They most unethical, and dishonest company I've ever worked with. A complete scam. What kind of company doesn't have a cancellation clause in their contract? No semi-competent lawyer would simple "forget" to include a cancellation clause. And you know it was intentional because, even upon request, they wouldn't provide one. AFTER THE FACT. BEWARE! To this day, they won't agree to cancel my contract despite providing little to no support and have SO MANY ISSUES. I have nothing but regret. Pros I liked the "conversational" aspect that if offered and that they supposedly had "shopping experts" that would respond to any response a customer could give. This is false advertizing and also extremly misleading. The sales rep actually lied to our face about this one. There is literally an automation that you're supposed to populate with responses that you expect, there are no "shopping experts". It's a lie. If the automation can't handle it, then it goes to zednesk or your ticket system. Cons Everything. They lied about what's in the contracts. They left stuff off the contracts (and deliberatly lied on the sales calls) about the fee structure. - They left a cancellation clause out of the year contract "accidentally" - They left the part where there is a $500 minimum out of the contract (but still billed my payment method for it despite the repeated chargebacks) - They left out a Carrier fee which was around $100 for my place. I assure you, that you will get scammed. Stay far far away! Review Source VR Verified Reviewer Marketing DIrector Sporting Goods Used the software for: 1-2 years ### "Emotive's unfilled promise and denied cancelation" June 16, 2022 1.0 Bad, clearly. I've never left a negative review for anything before. Pros It worked at a basic level of mass texting a list of subscribers - the bare minimum of any such service. Cons They were unable to ever integrate with Woocommerce in the way we most needed - a text reminder for abandoned carts. A promise of a service they never kept. We stayed with them for a year, aware of that contractual obligation, only to fine that it auto-renewed without notice and we were repeatedly denied cancelation. I am currently still paying for their overly-expensive service for an additional year also paying for a better priced service that actually works as needed. Alternatives considered [Emitrr](https://www.capterra.com/p/215815/Emitrr/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive Naivety. Review Source TE Terri E. President Consumer Goods Used the software for: 6-12 months ### "Don't fall into trap" April 14, 2023 1.0 Extremely poor with negative results Pros It was easy to use but lead generation was false and caused a huge bill with no results. Cons False lead generation and misleading contracts Review Source Paola J. Owner Furniture Used the software for: 6-12 months ### "Need cancel my suscription " April 9, 2022 1.0 I send broadcasting with no sales, after 6 Months I said please cancel this service and they still charge my credit card. They are miserable said that they cancel but I still needs to pay to them. Pros I don’t like this software! I was told that they will do the broadcasting for me that is why I sign. They are super pushy to sign a contract ! Cons I only got every day 4 new subscribers, always same number wired Reason for choosing Emotive I will never write this review If they were cancel my suscription ! How you can not understated that it did not work for us ? That if I make some sales Is for Google Adds not because I have a pop up from you ! I delete this app long ago and they call me to say I need to reinstall and they will do all for me, they won’t ! I want to cancel but they will charge me anyways ! This app is beyond ridiculous ! Look another company that you don’t need to sign any contract up front ! It’s not worth it any ! I asked thousand emails please cancel they said they won’t cancel ! Review Source VR Verified Reviewer E-Commerce Manager Consumer Goods Used the software for: Less than 6 months ### "Love the personal side of Emotive!" March 23, 2021 4.0 Love the customer support! Pros I love that the SMS marketing tool is designed to send text without being too abrupt and salesy but more like a text from your friend. Love how easy it is to use the tool. Cons The analytics. I would like to see more metrics on how we performed for each broadcast for that specific one we sent, not how Emotive have generally lead to the conversion overall. Sometimes the numbers are way off and I see that a broadcast would make over $5k but in reality we haven't even made that much in a day. Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Review Source Eloy Y. Head of E-Commerce Consumer Goods Used the software for: I used a free trial ### "What a trial period" April 1, 2021 5.0 Extremely positive, \[SENSITIVE CONTENT HIDDEN\] was our implementation specialist and she was very helpful in answering ALL of our questions and boy did we have a lot. She took the extra time to walk us through each and every part of the tool and we also had lots of questions after we got set up which she answered thoroughly. Pros We enjoyed the customer support the most - the software worked well but the support part was honestly the best we have ever seen. Thank you \[SENSITIVE CONTENT HIDDEN\]. Cons At the end of the day this software fit right into what we were looking for however Klaviyo had just launched an SMS service and that is a tool that we use already for email marketing so we are going to use Klaviyo SMS service. Review Source LM Lisa M. Marketing Director Entertainment Used the software for: 6-12 months ### "SMS messaging is cost-effective and gets results" April 1, 2022 5.0 Setup and integration was quick and fairly easy with their technicians. Once set up, it has been easy to add this to our marketing strategy and we have seen great results. Pros Emotive provides a way for us to connect directly with both returning buyers and potential customers. Cons I would like to see better control over the notifications that are sent to me. Some don't need a response but they fill up my inbox. Review Source MB Matthew B. Owner Sporting Goods Used the software for: 1-2 years ### "Could not live without Emotive" March 24, 2021 5.0 \[SENSITIVE CONTENT HIDDEN\] is the greatest rep ever, and he has made this whole thing so much fun. I cannot live without it now. Pros Customer Service Rep - \[SENSITIVE CONTENT HIDDEN\] is the most awesome of awesome The segment building just keeps getting better and better Cons Phone App - this is the biggest drawback, but they are getting there. When it is done and ready, it is going to be awesomely stellar! Reason for choosing Emotive \[SENSITIVE CONTENT HIDDEN\], plain and simple! Review Source KT Kiara T. Customer Service Textiles Used the software for: 6-12 months ### "SMS marketing is the future " January 26, 2021 5.0 My experience is very positive it made up 2% of our business last year and our goal is to grow it to 5% Pros in 2021 in beyond I believe that conversational tones through SMS is what's really going to drive sales. When customers feel like they're being spoken to instead of spoken "AT" we all win. Emotive allows me to build a better more exclusive relationship with customers of my brand. Cons For me its the character count, with a limited about of characters sometimes it can be very hard to get a message across to the customer. Review Source PD Paul D. CEO Apparel & Fashion Used the software for: 1-2 years ### "Emotive Rocks!" January 27, 2021 4.0 Emotive has helped our sales grow by over 80% in 2020 during a global pandemic. Thank you Emotive! Pros The best part of this product is how personal the relationships are with your customers. An absolute game-changer for us! Cons The only complaint I have with this software is the character counts and the image sizes for broadcasts. Review Source CK Cameron K. Marketing Associate Hospital & Health Care Used the software for: 6-12 months ### "Super Useful" March 28, 2022 4.0 Helping to create more brand loyalty and a personalized touch between our business and consumers Pros Emotive has been very helpful with weekly suggestions for broadcasts, seminars and office hours, and also lots of options for experiences. Cons Not enough data behind the information provided, and our deliverability is lacking. Review Source NA Natalie A. Founder Retail Used the software for: Less than 6 months ### "Amazing company" July 24, 2024 5.0 As the founder of a growing e-commerce brand, I have been looking for the right partner to grow my SMS subscriber list and increase conversions through SMS. Emotive did all of this and more. Highly recommend Pros Supportive staff through the integration process Cons N/A. The whole process was successful and I highly recommend working with emotive Review Source AL Audrey L. Marketing Manager Medical Devices Used the software for: 6-12 months ### "Personalized Content" March 28, 2022 5.0 Things have been great with Emotive! The ease of use and accessibility of this platform is really great and helps our business move efficiently. Pros I love that Emotive can personalize our content to match our messaging! Cons Third party pop ups are not the best, especially when trying to track real data. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.