# Page 3 | Emotive Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Emotive the right SMS Marketing solution for you? Explore 106 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/202425/Emotive/reviews --- Emotive 4.3 (106) [View alternatives](https://www.capterra.com/p/202425/Emotive/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Emotive ## Showing most helpful reviews Showing 51-75 of 106 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use NS Nick S. Founder Consumer Goods Used the software for: 1-2 years ### "The Worst Customer Experience of My Entire Life as a Business Owner" January 23, 2023 1.0 Emotive is hands down, bar none, the worst company I've ever had the pleasure of working with/being stuck in a contract with. I've never been treated so horribly by a company, let alone one that I paid over $100k to. They do not care about their customers AT ALL, all they care about is collecting their next monthly payment. They also implement policies that are borderline illegal, or have become illegal since after they implemented these policies. For example, they will auto renew your annual contract, one worth $40,000+, without a single notification, email, or confirmation that this is happening. Which is considered illegal now, but unfortunately it became law after my contract renewal. I reached out one week after it was renewed stating that I did not want to renew my contract, and Emotive told me nope, we'll be collecting our $40,000 no matter what, even though what we did is now illegal, it wasn't at the time. Also, the clause in my contract about renewal WASNT EVEN IN THE CONTRACT. The contact had a small link to "additional terms", in which the auto renewal without notification terms were buried. Again, this one is borderline illegal and definitely unethical, and by design. And they stated that they'd rather get lawyers involved than let me cancel my contract because I missed the cancel deadline by 5 days. On top of that, they charge more for inferior tech than their competitors. If you're considered Emotive, run for the hills, please. This is a horrible, horrible comp Pros Nothing. Texting is a very basic service, all they do is blast a 160 characters to your list. They bring nothing special to the table in regard to shit Cons They DO NOT care about you and will enact shady practices in order to squeeze as much money out of you as possible before you inevitably switch to a better service Review Source AD Ali D. Category Business Leader Sporting Goods Used the software for: 6-12 months ### "Account Support is Exceptional" January 12, 2021 5.0 I was leery of Emotive at first due to a very poor experience with another advertising provider where we received little to no assistance and struggled to get anyone to respond- yet they had no trouble taking our payment each month. Our experience with Emotive couldn't be more different. Our rep, Ciara, has been amazing with response, truly cares about our account and has worked with us to make the best plan for our business and our customers - not just what will benefit Emotive. I couldn't recommend it more! Pros Emotive provides the ability to directly and quickly interact with our customers on a more personal level. We use Emotive not only to aid in sales conversion but as a customer service response tool as well. This allows us to seamlessly help our customers without complicating their process to contact us. It also affords us the opportunity to foster relationship by sending broadcasts of holiday well wishes and thanks vs strictly sales messages. Customers often respond with pictures of themselves using the products and with comments that feel more friend like. We hope to build upon this relational messaging year over year. Cons The automated response feature can be hard to navigate but is improving. Alternatives considered [Criteo](https://www.capterra.com/p/162594/Criteo/) Switched from [Criteo](https://www.capterra.com/p/162594/Criteo/) Lack of account service and response Review Source Steve M. President Retail Used the software for: 6-12 months ### "Avoid this company at all costs. There are more affordable options" November 29, 2022 3.0 I have never had an experience like this! Since canceling service as it was too expensive and being told many times I would not be billed again, there billing department keeps trying to charge me. I told them we have had a difficult year and they are relentlessly trying to keep billing me and don’t care. There service was removed from my site and has not been used or logged into for months. Multiple emails with this company and they keep charging! If I knew this was what they would be like I would never have started with them. Pros There interface with sending SMS marketing is good but there are more affordable options. Cons Way to expensive. After the initial setup and use of credits the bill got huge. They tracked conversions from other sources and clamed that they were converted due to there software. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Much more affordable and multiple products in one Review Source VR Verified Reviewer Marketing DIrector Sporting Goods Used the software for: 1-2 years ### "Emotive's unfilled promise and denied cancelation" June 16, 2022 1.0 Bad, clearly. I've never left a negative review for anything before. Pros It worked at a basic level of mass texting a list of subscribers - the bare minimum of any such service. Cons They were unable to ever integrate with Woocommerce in the way we most needed - a text reminder for abandoned carts. A promise of a service they never kept. We stayed with them for a year, aware of that contractual obligation, only to fine that it auto-renewed without notice and we were repeatedly denied cancelation. I am currently still paying for their overly-expensive service for an additional year also paying for a better priced service that actually works as needed. Alternatives considered [Emitrr](https://www.capterra.com/p/215815/Emitrr/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive Naivety. Review Source SS Sal S. CTO Health, Wellness and Fitness Used the software for: 1-2 years ### "Emotive- SMS marketing + Automation." March 24, 2022 5.0 No app/software can ever be perfect or have everything. what's important is to have a support team who will hear you out and help you with any issues. Not only Emotive has the best support team but, also they always trying to improve and keep asking you for feedback which is kinda great. Pros This Is not just another SMS marketing platform but, its loaded with all the automation you want for your business. Right from the beginning, the onboarding team did everything for us and got this running in no time. Plus, they assign you a dedicated manager who will look after your marketing strategies etc. This premium feature is worth the price we pay for this. I am always in search of apps/softwares with automation. Makes the task easier and takes less number of people to manage this. Its easy to manage and can even run on its own If you know how to schedule the campaigns. Initially, I was hesitant about the pricing structure. It looked expensive but, compared to the apps we used earlier which was all "pay per use",the billing was almost the same. Make sure you do the math, and discuss with the sales before you sign up. Cons The conversation module can be improved and connected to the support ticket system instead of having the team member login just to respond to customer messages. Raised this issue and they are working on this. Review Source Karagan O. CEO Retail Used the software for: 1-2 years ### "A lot of bugs - but overall good experience. " March 8, 2022 4.0 Pros I've had a great overall experience with emotive as far as success with our customers. Emotive offered a unique way to have conversations at scale with our customers. We have been able to build out robust flows that give every customer a very personalize experience that adds value and I love emotive for that. Cons We had a lot of flaws along the way that caused a lot of trouble for us internally. This is mainly pertaining to their human handoff team, who is not trained well enough to take on highly personalized conversations. No option to turn off. Limited segmentation as well - and very slow delivery for the messages during high volume times. Review Source AA Alex A. Manager Marketing and Advertising Used the software for: Less than 6 months ### "Was a big fan - but NOTE that they've changed services - no more CSM. Feature updates needed!" January 12, 2022 4.0 I loved Emotive at the start. While there were feature updates that were (and still are) desperately needed (e.g. keyword trigger, better analytics, better subscriber profile data, etc), their service was top notch. Now, with the cost-savings move of removing the CSM team, they are just an overpriced version of many other SMS marketing tools. We're going to be reaching out to other providers we tested in the sales process to consider switching. Why pay more for the same service? The access to a dedicated support team was a huge benefit, but was removed under the guise of "new benefits" That being said, the ROI has been great. But we can achieve similar results with another, lower cost provider that follows through on promises made in the sales cycle. Pros Relatively easy to set up, configures with Wisepops (although it seems that are going to be doing away with that benefit, too). Great ROI return Cons Was a huge fan of their included resources - a dedicated CSM & copywriter. However, they announced that those are gone and customers no longer have access to any personalized resources. Instead they have a "strategy team" which is a faceless group of people who you can contact via a Zendesk form. They also have webinars to replace the CSM relationship, but in my experience, these have not been valuable to our brand (almost entirely just heavy sales tricks - not community building ideas) Alternatives considered [Postscript](https://www.capterra.com/p/199013/Postscript/)[Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive Dedicated team of support (now removed), 10DLC instead of toll free, Conversational messaging Review Source AF Amry F. CMO Sporting Goods Used the software for: I used a free trial ### "Inexpensive way to track email customers!" April 5, 2024 5.0 I had a great experience working with the team at Emotive. They were incredibly helpful and collaborative, ensuring that our account tracked users efficiently and accurately. What impressed me most was their understanding of how we wanted to target our audience across our various products.\[sensitive content hidden\] were particularly responsive and patient, addressing all of my questions promptly. I'm very grateful for their guidance in navigating Emotive's metrics. Pros I like how it can track users after 7 days. We currently use Klaviyo, but having Emotive helps with tracking even more users. Cons We pay for users tracked but not emails sent. I wish we could pay for the amount of emails it sends. This is because we have a high-cost product, so browse abandonment emails don't work as well as abandoned checkout/abandoned cart emails. However, we would still get charged for people tracked through browse abandonment. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Emotive I chose Emotive to use in collaboration with Klaviyo. We are very happy with our texting service Attentive, so we did not want to switch. Review Source RH Ryan H. CEO Consumer Goods Used the software for: Less than 6 months ### "Great platform, and amazing support." March 28, 2024 5.0 Pros Great platform, and amazing support. My experience with emotive is very positive. I have tried all other platforms and switched from Klayvio and Attentive and this is by far the best SMS platform out there. Cons Great User experience, great cusotmer support Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Customer support wasn't good at the other platform Review Source TH Taylor H. Owner Retail Used the software for: 1-2 years ### "Do not use this company!" January 13, 2023 1.0 DO NOT USE THIS COMPANY!!!We have had 3 very serious issues with this company1. They initially encouraged emoji use and did not clarify EVERY emoji was billed as an MMS, essentially quadrupling what we thought we were spending. Did nothing to rectify the situation for us but finally added something showing how they’re charged2. We were not happy with the service as we constantly kept have what felt like sneaky charges being added. We also found a cheaper more known brand that consolidated sms and email. They basically would not allow us to cancel essentially slashing rates to nothing to keep us. This pissed me off that we’d been so screwed on prosing for the past year. Also they forced us to keep our contract the remaining 10 months paying $200/month. (Annoying but I should have been more diligent understanding our contract).3. THEN 6 months into entirely not using the service they charge me a random $20 for a “carrier fee” and have absolutely refused to refund. Emotive is a scam or desperate for cash. Either way stay far, far away. So many reputable companies with better pricing. Pros The service sends texts the rep was nice when we first joined. Cons Charged unauthorized fees to my card, no way to remove billing info, very hard to cancel and get out of contracts Review Source Paola J. Owner Furniture Used the software for: 6-12 months ### "Need cancel my suscription " April 9, 2022 1.0 I send broadcasting with no sales, after 6 Months I said please cancel this service and they still charge my credit card. They are miserable said that they cancel but I still needs to pay to them. Pros I don’t like this software! I was told that they will do the broadcasting for me that is why I sign. They are super pushy to sign a contract ! Cons I only got every day 4 new subscribers, always same number wired Reason for choosing Emotive I will never write this review If they were cancel my suscription ! How you can not understated that it did not work for us ? That if I make some sales Is for Google Adds not because I have a pop up from you ! I delete this app long ago and they call me to say I need to reinstall and they will do all for me, they won’t ! I want to cancel but they will charge me anyways ! This app is beyond ridiculous ! Look another company that you don’t need to sign any contract up front ! It’s not worth it any ! I asked thousand emails please cancel they said they won’t cancel ! Review Source JS Jen S. Digital Marketing Manager Apparel & Fashion Used the software for: 6-12 months ### "Best ROI and super friendly staff! " March 4, 2021 5.0 Great experience with Emotive as a whole. From start to current their team has been honest, transparent, and a joy to work with. I look forward to my weekly calls with Leslie to bounce ideas off each other. They are ridiculously friendly and easy to work with on projects. We love this platform and company! Pros The entire system is very user friendly and you can make it super personal to your brand. Cons They are constantly improving the software with new features. Reason for choosing Emotive We were never considering SMS but an advertisement caught my bosses attention. She liked how personal the conversational piece of the software was. We are not a cookie cutter company with automatic answers that are not fun, light and fluffy. This lets us our personalities shine as a company! Review Source MM Marco M. CEO Consumer Services Used the software for: 1-2 years ### "Stay away" September 8, 2022 1.0 In addition to the problems above, Emotive stores our payment information without our authorization. Having been alerted by us, they removed our credit card information once but later continued to store the new payment info without our authorization. They initiated the charges whenever they wanted, even if we kept trying to dispute them. Horrible experience! Pros SMS marketing is unique and relevantly new, but I would suggest using other solutions instead of Emotive. Cons Their sales team is not ethical. When they sold us the service, the salesperson kept saying that we can cancel any month. However, the actual situation is that we can cancel any month AS LONG AS WE PAY THE REST OF THE 12 MONTHS. Make sure you read the terms very carefully. It's referring to a different webpage hosted on their website, which is subject to change anytime. Review Source Eloy Y. Head of E-Commerce Consumer Goods Used the software for: I used a free trial ### "What a trial period" April 1, 2021 5.0 Extremely positive, \[SENSITIVE CONTENT HIDDEN\] was our implementation specialist and she was very helpful in answering ALL of our questions and boy did we have a lot. She took the extra time to walk us through each and every part of the tool and we also had lots of questions after we got set up which she answered thoroughly. Pros We enjoyed the customer support the most - the software worked well but the support part was honestly the best we have ever seen. Thank you \[SENSITIVE CONTENT HIDDEN\]. Cons At the end of the day this software fit right into what we were looking for however Klaviyo had just launched an SMS service and that is a tool that we use already for email marketing so we are going to use Klaviyo SMS service. Review Source CG Caressa G. Marketing Coordinator Education Management Used the software for: 6-12 months ### "Emotive is the best SMS Platform!" January 13, 2023 5.0 My overall experience has been absolutely amazing! I look forward to growing our business through emotive Pros What I love most about emotive is that their team is constantly sending out guides to help you up your SMS messaging game. That being said they do a great job of reaching out when they think a campaign is going to be beneficial to our company. Along with that, the app is so easy to use and makes for a quick process. Cons I never heard about the automated response platform therefore the fact that that is lacking is something to consider promoting more in the future. Review Source JT Justin T. Marketing Executive Marketing and Advertising Used the software for: 6-12 months ### "Amazing Service " January 27, 2021 5.0 The amazing thing is all the support you will receive. From monthly phone call check-ins to help setting up a new account. My business prides itself in responsiveness and customer support, and Emotive clearly has this as a top priority as well Pros Honestly, I love just about everything about Emotive software. The team at emotive is extremely supportive when setting up a new account. It is a super user-friendly platform to get going with the basics from day one. I love how simple it is to set up a broadcast and segment different lists based on users' actions (purchases, etc.) Cons I have not jumped into the AI feature much of setting up interactive automotive responses to capture segmented data. I also wish there was a chrome extension or an app for slack that would update me when a text message came through. An easier way to respond to people interacting with our brands would be helpful. Reason for choosing Emotive I chose Emotive because of the amazing support and the ease of using the software Review Source LL Leonard L. Employee Retail Used the software for: 6-12 months ### "Scammers - stay away " January 2, 2024 1.0 They charged me for a bunch of unsent SMS campaigns - I lost thousands of revenue from their ability to not deliver on big sales and product launch days. Instead of apologies they are not refunding the money to me. Again no texts were sent, they are charging as though they were and not refunding me. It's been months of back and forth emails and thousands of dollars lost. LOOK ELSEWHERE - IT A SCAM Pros They promised a bunch of stuff - did not deliver Cons They charged for texts not sent and refuse to refund Review Source TS Taylor S. Director of Marketing Retail Used the software for: I used a free trial ### "Very impressed and so excited" March 8, 2021 5.0 We are using Emotive to help with our customer service experience and overall marketing efforts. We're very excited to use this both to help drive sales and also improve conversion rates. Pros The ease of use is extremely impressive and makes me even more eager to use the platform. I love the UX/UI of the Emotive platform and how responsive it is, both with the set up and visually with the Conversation builder. Cons So far, I don't have anything that could be improved. The only thing that would come to mind, if I had to pick, would be Wise Pops built into the Emotive dashboard so it's not two separate log ins, but honestly, that's not a big deal to me at all. I have nothing bad to say! Alternatives considered [Zenput](https://www.capterra.com/p/139348/Zenput/)[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing Emotive Firstly, the customer service was beyond impressive. \[SENSITIVE CONTENT HIDDEN\] has made this whole experience so easy and honestly enjoyable, which isn't something you always experience when purchasing a product (not at all pushy, very conversational, dependable, etc.). I also am super impressed with the projected ROI and the cost of us. Overall, super impressed! Review Source KT Kiara T. Customer Service Textiles Used the software for: 6-12 months ### "SMS marketing is the future " January 26, 2021 5.0 My experience is very positive it made up 2% of our business last year and our goal is to grow it to 5% Pros in 2021 in beyond I believe that conversational tones through SMS is what's really going to drive sales. When customers feel like they're being spoken to instead of spoken "AT" we all win. Emotive allows me to build a better more exclusive relationship with customers of my brand. Cons For me its the character count, with a limited about of characters sometimes it can be very hard to get a message across to the customer. Review Source PD Paul D. CEO Apparel & Fashion Used the software for: 1-2 years ### "Emotive Rocks!" January 27, 2021 4.0 Emotive has helped our sales grow by over 80% in 2020 during a global pandemic. Thank you Emotive! Pros The best part of this product is how personal the relationships are with your customers. An absolute game-changer for us! Cons The only complaint I have with this software is the character counts and the image sizes for broadcasts. Review Source JL Janet L. Digital Marketing Manager Food & Beverages Used the software for: 1-2 years ### "Emotive is a great choice for SMS" January 26, 2021 4.0 Overall they are very helpful and responsive to any questions or issues. They are an extension of our team really and always willing to help us with copy or set up messages for us if we need the help. Pros It's easy to set up campaigns and broadcast messages. We were up and running on the platform the same day we started with them. Cons The reporting isn't as robust as I would like and you have to bounce between sections to see how each campaign is doing and they don't use short codes. Reason for choosing Emotive We were approached by them with a 5X ROAS guarantee, so we tested with them for three months, exceeded that ROAS each month and have kept them as part of our marketing mix. Review Source CK Cameron K. Marketing Associate Hospital & Health Care Used the software for: 6-12 months ### "Super Useful" March 28, 2022 4.0 Helping to create more brand loyalty and a personalized touch between our business and consumers Pros Emotive has been very helpful with weekly suggestions for broadcasts, seminars and office hours, and also lots of options for experiences. Cons Not enough data behind the information provided, and our deliverability is lacking. Review Source LH Liz H. Owner Retail Used the software for: 1-2 years ### "Do Not Use" June 27, 2023 1.0 Pros It works well but beware of your contract or you will never be able to get out of it. Cons PREDITORY CONTRACT, DO NOT USE. This app does work well but if you are not aware of their exact contract terms you are screwed. They give no notice of contract auto renews and then offer not solutions on breaking it early. We are obligated to buy out the full contract or keep using this stupid and expensive service. When they schedule you for monthly "meetings" all they do is try to sell you on the other platforms they have and try to sell you on sending 2 messages a week, to make them more $. DO NOT USE, I repeat, DO NOT USE Review Source CN Carol N. Dir of Op Apparel & Fashion Used the software for: 6-12 months ### "Emotive Rocks SMS! " March 23, 2021 5.0 The customer support and monthly guides are invaluable! Emotive has changed the way we plan our content for all customer communications - social, email, etc. Pros The platform is very easy to use once the customer support walks you through and thoroughly explains each function. It's very easy to send broadcasts and communicate with customers. Cons It took a few "test & learn" broadcasts to see what works...but I think that is true for anything. I thought it was quite pricey at first, but learned that this cost includes the monthly fee for WisePop as well. And the roi has proven that it is worth it. Reason for choosing Emotive The customer support and I was in a Shopify Slack team group and another person (shopify store owner) had a great experience with Emotive. Review Source AL Audrey L. Marketing Manager Medical Devices Used the software for: 6-12 months ### "Personalized Content" March 28, 2022 5.0 Things have been great with Emotive! The ease of use and accessibility of this platform is really great and helps our business move efficiently. Pros I love that Emotive can personalize our content to match our messaging! Cons Third party pop ups are not the best, especially when trying to track real data. Review Source Similar Products Featured