--- title: "Best Adobe Analytics Alternatives 2026 | Capterra" description: "Looking for alternatives to Adobe Analytics? Find out how Adobe Analytics stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/202871/Adobe-Analytics/alternatives/" page_type: "alternatives" language: "en" --- # Adobe Analytics alternatives Last updated on August 20th, 2026 The best Adobe Analytics alternatives are Lebesgue (best overall), Google Analytics 360 (best free plan), HubSpot Marketing Hub (best budget option), and Semrush (most reviewed). Together they hold 16,725 verified Capterra reviews, with overall ratings from 4.5 to 4.9 out of 5. Adobe Analytics itself holds 4.5 out of 5 across 237 reviews. ### Adobe Analytics - Rating: 4.5 out of 5 (237 reviews) - Ease of use: 3.9 out of 5 - Starting price: Not available - Key features: 3 of 6 top category features --- ## Top alternatives Adobe Analytics alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,254 reviews) | Rated the same as this product | 4.3 out of 5 | $15.00 /user/mo | 1 of 6 top category features | | [Adverity](https://www.capterra.com/p/162524/DataTap/) — 4.5 out of 5 (26 reviews) | Rated the same as this product | 4.0 out of 5 | Not available | 4 of 6 top category features | | [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) — 4.3 out of 5 (716 reviews) | Rated 0.2 lower than this product | 3.8 out of 5 | Not available | 2 of 6 top category features | | [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (285 reviews) | Rated the same as this product | 4.3 out of 5 | Not available | 2 of 6 top category features | | [Semrush](https://www.capterra.com/p/151962/SEMrush/) — 4.6 out of 5 (2,326 reviews) | Rated 0.1 higher than this product | 4.3 out of 5 | $139.95 /mo | 1 of 6 top category features | | [Omnisend](https://www.capterra.com/p/153508/Omnisend/) — 4.7 out of 5 (836 reviews) | Rated 0.2 higher than this product | 4.6 out of 5 | $16.00 /usage/mo | 0 of 6 top category features | | [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) — 4.7 out of 5 (8,101 reviews) | Rated 0.2 higher than this product | 4.2 out of 5 | Not available | 2 of 6 top category features | | [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) — 4.7 out of 5 (285 reviews) | Rated 0.2 higher than this product | 4.6 out of 5 | $29.00 /mo | 0 of 6 top category features | | [Reportei](https://www.capterra.com/p/180418/Reportei/) — 4.7 out of 5 (241 reviews) | Rated 0.2 higher than this product | 4.8 out of 5 | $24.00 /mo | 2 of 6 top category features | | [Lebesgue](https://www.capterra.com/p/238852/Lebesgue/) — 4.9 out of 5 (44 reviews) | Rated 0.4 higher than this product | 4.7 out of 5 | $59.00 /mo | 3 of 6 top category features | --- ## Top Free alternatives to Adobe Analytics The best free alternatives to Adobe Analytics are HubSpot Marketing Hub, Marketo Engage, and Looker — all three offer a free plan alongside paid tiers. ### [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,254 reviews) - Free options: Free trial, Free version - Starting price: $15.00 /user/mo ### [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) — 4.3 out of 5 (716 reviews) - Free options: Free trial - Starting price: Not available ### [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (285 reviews) - Free options: Free trial - Starting price: Not available --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated Adobe Analytics alternatives are Omnisend (4.7), Google Analytics 360 (4.7), and Reportei (4.7). ### [Omnisend](https://www.capterra.com/p/153508/Omnisend/) - 537 SMB reviewers say - Overall rating: 4.7 out of 5 across 537 SMB reviews - Ease of use: 4.6 out of 5 across 537 SMB reviews > "Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only." — Frank A., Head of Digital (March 29, 2026) ### [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - 4,708 SMB reviewers say - Overall rating: 4.7 out of 5 across 4,708 SMB reviews - Ease of use: 4.1 out of 5 across 4,676 SMB reviews > "It is vital that I know not only my own, but our customer's website traffic in great detail, and GA 360 does deliver very well on that." — John J., CEO (July 17, 2026) ### [Reportei](https://www.capterra.com/p/180418/Reportei/) - 182 SMB reviewers say - Overall rating: 4.7 out of 5 across 182 SMB reviews - Ease of use: 4.8 out of 5 across 182 SMB reviews > "Easy to use." — André N., Associate (August 23, 2022) --- ## Find software for your specific use case ### Data Analysis - [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) — 4.4 out of 5 (361 reviews) - [BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/) — 4.6 out of 5 (37 reviews) - [NetvirE](https://www.capterra.com/p/10016766/NetvirE/) ### Marketing Analytics - [AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) — 4.8 out of 5 (116 reviews) - [CleverTap](https://www.capterra.com/p/155737/CleverTap/) — 4.4 out of 5 (59 reviews) - [BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/) — 4.6 out of 5 (37 reviews) ### Marketing Attribution - [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (285 reviews) - [Funnel](https://www.capterra.com/p/156756/Funnel/) — 4.7 out of 5 (19 reviews) - [monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) — 4.6 out of 5 (6,108 reviews) ### Web Analytics - [Adobe Customer Journey Analytics](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/) — 4.6 out of 5 (5 reviews) - [Semrush](https://www.capterra.com/p/151962/SEMrush/) — 4.6 out of 5 (2,326 reviews) - [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (285 reviews) ### Predictive Analytics - [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) — 4.4 out of 5 (361 reviews) - [BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/) — 4.6 out of 5 (37 reviews) - [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (285 reviews) ---