--- title: "Best Adobe Analytics Alternatives 2026 | Capterra" description: "Looking for alternatives to Adobe Analytics? Find out how Adobe Analytics stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/202871/Adobe-Analytics/alternatives/" page_type: "alternatives" language: "en" publication_date: "2026-10-21" --- # Adobe Analytics alternatives Last updated on October 21st, 2026 The best Adobe Analytics alternatives are Lebesgue (best overall), Google Analytics 360 (best free plan), HubSpot Marketing Hub (best budget option), and Zoho Social (most reviewed). Together they hold 17,891 verified Capterra reviews, with overall ratings from 4.5 to 4.9 out of 5. Adobe Analytics itself holds 4.5 out of 5 across 237 reviews. ### Adobe Analytics - Rating: 4.5 out of 5 (237 reviews) - Ease of use: 3.9 out of 5 - Starting price: Not available - Key features: 3 of 6 top category features --- ## Top alternatives Adobe Analytics alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) — 4.7 out of 5 (8,101 reviews) | Rated 0.2 higher than this product | 4.2 out of 5 | Not available | 2 of 6 top category features | | [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,261 reviews) | Rated the same as this product | 4.3 out of 5 | $15.00 /user/mo | 1 of 6 top category features | | [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) — 4.7 out of 5 (285 reviews) | Rated 0.2 higher than this product | 4.6 out of 5 | $29.00 /mo | 0 of 6 top category features | | [Reportei](https://www.capterra.com/p/180418/Reportei/) — 4.7 out of 5 (241 reviews) | Rated 0.2 higher than this product | 4.8 out of 5 | $24.00 /mo | 2 of 6 top category features | | [Lebesgue](https://www.capterra.com/p/238852/Lebesgue/) — 4.9 out of 5 (44 reviews) | Rated 0.4 higher than this product | 4.7 out of 5 | $79.00 /mo | 3 of 6 top category features | | [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (287 reviews) | Rated the same as this product | 4.3 out of 5 | Not available | 2 of 6 top category features | | [Tableau](https://www.capterra.com/p/208764/Tableau/) — 4.6 out of 5 (2,364 reviews) | Rated 0.1 higher than this product | 4.1 out of 5 | $15.00 /user/mo | 6 of 6 top category features | | [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) — 4.7 out of 5 (3,485 reviews) | Rated 0.2 higher than this product | 4.7 out of 5 | $15.00 /mo | 1 of 6 top category features | | [Semrush](https://www.capterra.com/p/151962/SEMrush/) — 4.6 out of 5 (2,330 reviews) | Rated 0.1 higher than this product | 4.3 out of 5 | $139.95 /mo | 1 of 6 top category features | | [Xnurta](https://www.capterra.com/p/10019630/Xmars/) — 4.7 out of 5 (52 reviews) | Rated 0.2 higher than this product | 4.5 out of 5 | $499.00 /usage/mo | 2 of 6 top category features | --- ## Top Free alternatives to Adobe Analytics The best free alternatives to Adobe Analytics are Google Analytics 360, HubSpot Marketing Hub, and Reportei — all three offer a free plan alongside paid tiers. ### [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) — 4.7 out of 5 (8,101 reviews) - Free options: Free version - Starting price: Not available ### [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,261 reviews) - Free options: Free trial, Free version - Starting price: $15.00 /user/mo ### [Reportei](https://www.capterra.com/p/180418/Reportei/) — 4.7 out of 5 (241 reviews) - Free options: Free trial - Starting price: $24.00 /mo --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated Adobe Analytics alternatives are Lebesgue (4.9), Google Analytics 360 (4.7), and Reportei (4.7). ### [Lebesgue](https://www.capterra.com/p/238852/Lebesgue/) - 35 SMB reviewers say - Overall rating: 4.9 out of 5 across 35 SMB reviews - Ease of use: 4.6 out of 5 across 35 SMB reviews > "have been a huge help in onboarding us and helping audit our accounts, and have been really strong guides for the platform itself." — Grant S., Director of Marketing (April 9, 2024) ### [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - 4,708 SMB reviewers say - Overall rating: 4.7 out of 5 across 4,708 SMB reviews - Ease of use: 4.1 out of 5 across 4,676 SMB reviews > "Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker" — Calixte B., CTO (December 9, 2025) ### [Reportei](https://www.capterra.com/p/180418/Reportei/) - 182 SMB reviewers say - Overall rating: 4.7 out of 5 across 182 SMB reviews - Ease of use: 4.8 out of 5 across 182 SMB reviews > "Easy to use." — André N., Associate (August 23, 2022) --- ## Find software for your specific use case ### Data Analysis - [Wix](https://www.capterra.com/p/169007/Wix/) — 4.4 out of 5 (10,804 reviews) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) — 4.7 out of 5 (8,101 reviews) - [Procore](https://www.capterra.com/p/56250/Procore/) — 4.5 out of 5 (2,680 reviews) ### Marketing Analytics - [Jira](https://www.capterra.com/p/19319/JIRA/) — 4.4 out of 5 (15,506 reviews) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) — 4.7 out of 5 (8,101 reviews) - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,261 reviews) ### Marketing Attribution - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,261 reviews) - [monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/) — 4.6 out of 5 (6,124 reviews) - [Wrike](https://www.capterra.com/p/76113/Wrike/) — 4.4 out of 5 (3,044 reviews) ### Web Analytics - [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) — 4.7 out of 5 (268 reviews) - [WebMeUp](https://www.capterra.com/p/127617/WebMeUp/) — 5.0 out of 5 (2 reviews) - [Adobe Customer Journey Analytics](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/) — 4.6 out of 5 (5 reviews) ### Predictive Analytics - [Predictive UC Analytics](https://www.capterra.com/p/184370/Predictive-UC-Analytics/) - [Tableau](https://www.capterra.com/p/208764/Tableau/) — 4.6 out of 5 (2,364 reviews) - [Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/) — 4.7 out of 5 (2,340 reviews) ---