# Page 3 | Adobe Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Adobe Analytics the right Data Analysis solution for you? Explore 236 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/202871/Adobe-Analytics/reviews

---

Adobe Analytics

4.5 (236)

[View alternatives](https://www.capterra.com/p/202871/Adobe-Analytics/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 3 - Reviews of Adobe Analytics

## Showing most helpful reviews

Showing 51-75 of 236 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Analista de comunicaciones  
Banking  
Used the software for: 1-2 years

### "Adobe for reporting"

April 7, 2024

5.0

Pros

I really like I can personalize each reporting and it’s easy to use

Cons

I really like adobe I don’t think the have something that not work but maybe the can upgrade the way you download the reports more faster o in carpets

Review Source

EN

Elly N.  
video editing  
Graphic Design  
Used the software for: 6-12 months

### "Adobe analytics makes it easy for you to understand data and information as you wanted"

May 19, 2023

5.0

I give Adobe Analytics a 10 because i enjoy using it daily

Pros

Drag and drop functionality makes the tool one of the best to use since its easy for everyoneData is easily visualized with this toolTracking

Cons

It really expensiveit's complicated to learn if your not patientIt should have a better documentation

Review Source

VR

Verified Reviewer  
uso diario adobe  
Utilities  
Used the software for: 2+ years

### "uso diario do adobe analytics"

October 18, 2020

5.0

O adobe analytics ele decta anomalias inesperadas, cria alertas inteligentes e mostra os dados em tempos reais

Pros

o uso da coleta de dados de qualquer canal tipo exemplo de web, email,campanha, dispositivos moveis. O adobe analytics faz parte da transformação digital integrado facilitando a transformação da campanha digital

Cons

ate agora o uso dele esta sendo perfeito para a empresa

Reason for choosing Adobe Analytics

pela grande qualidade que a marca representa o mundo atual e por todas as funcionalidades que estao de acordo com a empresa necessita

Review Source

HH

Hugo H.  
Service Manager Analytics  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "Outil analytics puissant mais complexe"

February 16, 2023

4.0

Pros

Cet outil offre clairement plusieurs avantages, tels que la possibilité de suivre le comportement des utilisateurs en temps réel, de segmenter les données pour obtenir des informations détaillées sur des groupes spécifiques d'utilisateurs et de créer des rapports personnalisés pour répondre aux besoins de l'entreprise. C'est un outil qui répond aux besoins de data de l'entreprise, mais qui nécessite du temps d'exploitation.

Cons

Le coût élevé de l'outil, la complexité de sa mise en place et de son utilisation, ainsi que la nécessité d'avoir une équipe dédiée pour gérer efficacement l'analyse des données.

Review Source

VR

Verified Reviewer  
Director of Measurement Strategy  
Internet  
Used the software for: 2+ years

### "Still the leader for good reason"

February 8, 2018

4.0

Access to a wealth of powerful digital analytics data

Pros

It is incredibly full-featured, with access to all of the reports, metrics, visualizations, and integrations that one would expect from an enterprise digital analytics platform.

Cons

The learning curve can be steep. The UI changes sometimes without a lot of notice and it can be hard to find where your favorite report or tool has moved to. Support can be lacking at times, so if you run into trouble it can take time to get the answer you need.

Review Source

MD

Mert D.  
Social Media Specialist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Well Designed Analytics Tool from Adobe"

August 22, 2022

5.0

Over 3 years, I am using Adobe Analytics to drive my company and marketing team. There are lots of things that you can do with it, for instance you can decide which social media platform to target, to have better traffic.

Pros

Adobe Analytics is wonderful in it's job, you can find proper and true information with it's insights. It is important to have nice dashboard to use the tool while you are working on it.

Cons

To be hones, I am glad to use Adobe Analytics but it is quite slow while you are surfing around the section. They should optimize the tool about it's speed.

Review Source

VR

Verified Reviewer  
Sr. Manager Internet Operations  
Consumer Electronics  
Used the software for: 2+ years

### "Adobe is Enterprise Analytics"

December 26, 2019

5.0

We use Adobe to measure the website and success metrics. We use Adobe for planning and strategizing.

Pros

Adobe can get down to the details when analyzing web traffic. The solution is a strong solution for anyone wanting to understand in-depth customer journeys.

Cons

Its not for the novice. It takes a good deal of training to use the software. I would love it if it did a better job at hot spots and click-paths. It can be expensive.

Review Source

mR

mohammad R.  
SSE  
Information Technology and Services  
Used the software for: 2+ years

### "Using Adobe Analytics from 4 years"

April 9, 2022

5.0

I am a developer and I have implementation and reporting in both parts. I worked with DTM, Adobe Launch to build the Analytics libraries, and send the data to various Analytics report suites to further use in the reports. As a developer of Analytics, my overall experience is great with Adobe Analytics in compare to other Analytics tools. Thank you Adobe.

Pros

Adobe Analytics is easy to implement and integrate with any application and portal. I have been working from many years on the Adobe platform and found Analytics implementation is very easy and creating and setup the reports is also so easy.

Cons

There are no Cons which I noticed. Everything is very well managed and options are easily available the tool.

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Statistix](https://www.capterra.com/p/125836/Statistix/)[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)

Review Source

Tyrone W.  
Specialized Sales, Merchandising and Marketing Operations  
Marketing and Advertising  
Used the software for: 2+ years

### "Adobe Analytics is the best software for data analysis"

September 7, 2019

4.0

Adobe has helped me to reveal the weak points that the consumer has while on the site, and quickly provides recommendations to renew the experience.

Pros

Adobe Analytics is a very professional tool that is immensely useful in any company, its functions are considerably necessary to better manage information, among the most notable advantages is its simple interface to understand and the pleasant and easy-to-use work environment, of the same So, we like the depth we can reach when reporting marketing campaigns and, finally, I love the configuration and speed with which I can log in and get the latest analysis of our company's website.

Cons

Adobe Analytics is a very complete and easy-to-use tool, I can't find something I don't like about this amazing software.

Review Source

Noemí M.  
Brand Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Powerful analytical tool but 'not standard'"

December 27, 2022

5.0

Pros

Impressed by the tool and the detailed insights of the site performance. Data visualizations are interactive and the reporting capabilities are comprehensive.

Cons

Hard to compite with other 'de facto standard' tools with more documentation and unofficial support.

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Google Analytics Hit Level Data Extractor](https://www.capterra.com/p/202143/Google-Analytics-Hit-Level-Data-Extractor/)[MarfeelPress](https://www.capterra.com/p/202639/MarfeelPress/)

Review Source

Kit B.  
Voiceover Specialist  
Government Administration  
Used the software for: 2+ years

### "Adobe Analytics is maybe too feature rich?"

February 5, 2019

5.0

Pros

I have been using AA since it was Omniture/Site Catalyst. It is extremely feature-rich and can collect and analyze web metrics in so many ways. To be honest, I have barely been able to truly scratch the surface of the latest version of AA. Dashboards are easy to create and use. The ability to send web metrics reports in a number of formats is great.

Cons

I think I may have been passed by as far as the features go. AA has become slightly too complicated for me. I use it the same way I did 10 years ago - and that is fine for me. But it can do so much more now that it is almost confusing for me. I can't imagine a completely new user trying to use it for the first time.

Review Source

VR

Verified Reviewer  
Council Member  
Information Services  
Used the software for: 2+ years

### "One of the best web analytics platforms available"

April 8, 2018

5.0

Pros

Very powerful and customizable. Integrates well with other tools, including other Adobe Marketing Cloud (AMC) products.

Cons

A little pricey, so not well-suited for smaller businesses who may be better offer with a free service like Google Analytics. Takes a while to learn how to use all features.

Review Source

VR

Verified Reviewer  
Executive Editor, Work Truck Magazine  
Publishing  
Used the software for: Less than 6 months

### "Beautiful Visual of Marketing Efforts"

December 4, 2019

5.0

Absolutely incredible. Love how it integrates with Adobe Cloud.

Pros

I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.

Cons

It took a little while to get used to some of the design elements of the charts

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Parse.ly](https://www.capterra.com/p/171337/Parse-ly/)

Reason for choosing Adobe Analytics

We actually use this product with our other products for a balanced approach.

Review Source

Gaurav S.  
Sytem engineer  
Information Services  
Used the software for: 6-12 months

### "Finest tool for data analytics"

February 15, 2023

5.0

Overall the experience with Adobe Analytics is positive as of now

Pros

Easy to use with smooth user InterfaceHas a lot of integration optionsReal time data calculations with mutliple filter and data modelling charts.

Cons

Little bit expensive Tough to understand has a wide variety of functions

Review Source

VR

Verified Reviewer  
Marketing Manager  
Food & Beverages  
Used the software for: 6-12 months

### "The Ferrari of Analytics tools "

December 13, 2019

5.0

This tool makes Google Analytics look like it is for children. The analysis power of Adobe is so far ahead they are not comparable. I had been using Google Analytics for 8 years and this blew my mind.

Pros

Adobe Analytics is the single most robust analytics tool I have ever used. Its segmentation abilities are insane and its connection to the Adobe Stack make it a powerhouse.

Cons

Adobe Analytics comes with a pretty steep learning curve and to find quality training is not free. Plus because of its incredible customization it takes a lot of tribal knowledge to understand the back end connections too.

Review Source

VR

Verified Reviewer  
Digital Communications Manager  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "The industry old hat still pushing new tricks"

September 22, 2020

5.0

Still a had a good experience due to my level of familiarity with the product. I also noticed the product support team were quite attentive.

Pros

It's familiarity since the overall feel retains many elements from when it was still Omniture SiteCatalyst. I also enjoyed the ability to easily report on growth (or not) over a period of several months or weeks and be able to showcase each month in a spreadsheet

Cons

The overall clunkiness it's retained since it was Omniture SiteCatalyst. I've seen that it's also now experimenting with real time metrics but perhaps seem to be playing catch up with Google Analytics.

Review Source

VR

Verified Reviewer  
PhD Candidate  
Hospital & Health Care  
Used the software for: 6-12 months

### "Adobe Analytics - the best analytics program"

September 25, 2019

5.0

My overall experience with Adobe Analytics is excellent and I will continue to use this great product.

Pros

Adobe Analytics is one very professional program that is important and useful for work in any company. It has a nice interface and it is very easy for navigation. You can access to all of the reports, visualizations and integrations. I have used different top web analytics tools and I think that Adobe is the best analytics program of all.

Cons

Adobe Analytics is a excellent and easy-to-use program, I like quite everything about this great software.

Review Source

MRV

Mahidhar Reddy V.  
Sys admin  
  
Used the software for: 2+ years

### "Adobe Analytics is an information investigation instrument that empowers organizations "

March 29, 2018

4.0

Pros

Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Cons

Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.

Review Source

Vikram B.  
Business Partner  
  
Used the software for: 6-12 months

### "Great analysis workspace."

January 10, 2018

5.0

Pros

Great user interface , allowing me find my way around my dashboard seamlessly. Enabling me export every graphic format , filter my data according to metrics , segments,sections etc Its Analysis Workspace dashboard has been amongst my favourite part of this program, as it provides me with an intuitive environment to build and modify reports.

Cons

Has a long learning curve , thus to use this tool ; you must either have a prior knowledge of this program or have an in-house team to train you to use this tool.

Review Source

VR

Verified Reviewer  
Digital Editor  
Newspapers  
Used the software for: 1-2 years

### "Very powerful analytics tool that is more than most people need"

July 3, 2018

4.0

Pros

Real-time data is something Google Analytics can't really compete with right now. The amount of dashboards and automated reports you can set up is mind boggling.

Cons

I don't pay for it, so it's not my money. But most people and most businesses can get by without paying for an analytics tool. Unless you have very specific needs, just go with Google Analytics.

Review Source

SV

Stefan V.  
CRO Specialist  
Insurance  
Used the software for: 2+ years

### "Goede tool, maar duur en complex"

October 6, 2022

4.0

Adobe Analytics is een goede tool om mee te werken. De complexiteit en prijs zorgen er wel voor dat je minder snel doorontwikkelt.

Pros

Een groot voordeel aan Adobe Analytics vind ik dat je geen sampled data hebt, zoals dat wel bij Google Analytics voorkomt. Daarnaast kun je via de Analysis Workspace goed analyses maken en zelfs kiezen voor een breakdown voor een verdiepende analyse.

Cons

Prijs en complexiteit zijn de grootste nadelen van Adobe Analytics. Daarnaast zijn specialisten in de markt schaars, wat zorgt voor een nog hogere investering.

Reason for choosing Adobe Analytics

Vanuit Allianz Group (ons moederbedrijf) is gekozen voor Adobe Analytics als groepsoplossing.

Review Source

VR

Verified Reviewer  
Solution Architect  
Computer Software  
Used the software for: 2+ years

### "High-end, well-integrated analytics tooling"

April 1, 2020

4.0

We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Pros

Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Cons

Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

Switched from

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

Google Analytics is a great analytics tool for smaller businesses and start-up's, but SiteCatalyst is more suitable for larger, enterprise customers.

Review Source

Naomi T.  
Sales Representative  
Banking  
Used the software for: 1-2 years

### "Multiple export format choices. "

January 24, 2018

5.0

Pros

Easy on the eye user interface, data is presented very easily too. This tool also allow us export graphical reports made presented by Adobe in any format of choice.

Cons

Has a steep earning curve, and requires a product expert specialist to train our staffs to use Adobe analytics, and it doesn't come cheap.

Review Source

VR

Verified Reviewer  
Architect  
Architecture & Planning  
Used the software for: 6-12 months

### "The informatin about Adobe Analytics"

June 2, 2019

4.0

Adobe Analytics and Google Analytics are not competing software, but different products. With its custom variable structure, Adobe can better serve large businesses, while Google can be more convenient for companies that have just started with analytics.

Pros

Analytics is the transformation of information that is readily available through different resources and different technologies into information, and transforming it into action for your organization's growth, profitability and other purposes.

Cons

When you start using Adobe Analytics for the first time, Adobe's diverse variable structure can confuse you. The fact that this infrastructure is not understood is one of the biggest reasons for technical installation and analysis errors. The analysts who go from Google Analytics to Adobe Analytics say that Adobe is very confused and therefore have difficulty.

Review Source

VR

Verified Reviewer  
Digital Marketing Strategist  
Human Resources  
Used the software for: Less than 6 months

### "Lots of fire power, worth the money if you use it right."

May 15, 2019

4.0

We're solving the issue of personalization with Adobe Analytics. Our website will be better catered for each audience.

Pros

Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts.

Cons

No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional.

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

Reason for choosing Adobe Analytics

We're adopting a lot of adobe products. Keeping everything as part of the Adobe Suite makes sense for us.

Review Source

Similar Products

Featured