# Page 5 | Adobe Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Adobe Analytics the right Data Analysis solution for you? Explore 237 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/202871/Adobe-Analytics/reviews --- Adobe Analytics 4.5 (237) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Adobe Analytics ## Showing most helpful reviews Showing 101-125 of 237 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use TS Tyler S. Technical Account Manager Computer Software Used the software for: 6-12 months ### "Essential Insights for Online Campaigns" August 24, 2021 5.0 Being able to help marketing teams track and report on their campaigns has not only helped simplify their jobs, but also helped me become more familiar with the life of a marketer. Pros The insights Adobe Analytics provides in regards to marketing campaigns are invaluable. From clicks to impressions, AA tracks it all. Cons Overall it's pretty easy to use, but there's definitely a learning curve if you're not in marketing like someone myself–you're not quite able to just jump in and get going. Review Source Carl R. Community Manager Marketing and Advertising Used the software for: 6-12 months ### "fantastic!" August 10, 2018 4.0 Pros making analysis is easier when using Adobe Analitycs, it provides you with the necessary data for everyone who is in the world of marketing Cons Until now I find nothing bad in the software, it is very good to work and do high quality and accurate analysis Review Source VR Verified Reviewer Business intelligence analyst Entertainment Used the software for: 1-2 years ### "Mostly intuitive to use, but there were some challenges" November 4, 2020 4.0 Pros Pretty intuitive to use. I mostly use the Workspace to create new reports, and the drag-and-drop features really made it easy to understand and build. The built-in reports are also great. Cons Actually a bit difficult to sign on initially. Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation. Also segments were a big confusing as well. Also there weren't a lot of support about how to use report builder with excel. Review Source NT Neha T. Tax Consultant Management Consulting Used the software for: 6-12 months ### "Robust solution for business by turning customer interactions into actionable insights!" April 19, 2018 4.0 Pros Adobe Site Catalyst Solution is a web analytic solution created for businesses, large enterprises, non-profits. freelancers & many more. It is highly recommendable solution available in market for collection, analysis, evaluation & reporting of internet data. It has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most. Cons One challenge I see is the speed of the platform. At times when you are working with real time data or big data sets the platform seems to lag a bit. Sometimes it is difficult to work with if this problem occurs frequently. Secondly, though it is supported all over the word, however available in no language other than English. Review Source AB Anatoly B. SEO Classifieds Specialist Marketing and Advertising Used the software for: 1-2 years ### "Efficient application for high-quality analytics" December 20, 2018 5.0 Pros In general, I liked the experience of exploring the application. It allows you to organize a batch check, which saves time. The main advantage of the program - there are no restrictions on the amount of data. Cons I can not single out any significant drawbacks. The program meets all the requirements of a productive site analysis. Easy to use and has good integration with the rest of the company. In fact, for SEO specialists this is already a standard application. Review Source Angel R. Associate Digital Analyst Marketing and Advertising Used the software for: 6-12 months ### "Cool visuals but hard to naviagte" May 22, 2020 4.0 I used Adobe Analytics to import data and make reports and dashboard to gain insights on marketing campaigns. Pros This Adobe software has a lot of functionality that other softwares don't. If you're willing to pay a premium for a good product, this is the one. Cons This product has the biggest learning curve when compared to other similar products. There are different nuances that are important to understand. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Review Source RJ Rehan J. Software engineer Computer Software Used the software for: Less than 6 months ### "Analyze data to make decisions" May 26, 2023 5.0 I have involved with this tool once when company wanted to analyze their data to gain insights. Pros We set the sources as websites and social media channels to collect data and analyze it. Then adobe analytics transform that data into a specific format that can be analyzed. After that it we can analyze it and see the insights of it. It provides real-time reporting feature and can make decisions based on realtime data. Cons The cost of this tool is not affordable for small companies. Review Source VR Verified Reviewer Search Manager Computer Software Used the software for: 6-12 months ### "Good for integration with other Adobe solutions" August 16, 2018 4.0 The integration is the real value if you're using several tools like Adobe Experience Manager, Target, etc. If you're not, you'd be fine with Google Analytics. Pros As a user of several integrated Adobe tools, Adobe Analytics is key to getting the most of our certain functions, passing data between them. Without AA, it would be difficult to do quite a lot of what we do. Cons As a user of Google Analytics, AA can take some getting used to, not just because things are done differently, but also because it's not easy to get directly to some of the same data easily found in Google Analytics. Review Source VR Verified Reviewer Drug Safety Physician Pharmaceuticals Used the software for: 2+ years ### "Microsoft excel: Best spreadsheet" December 31, 2018 5.0 Pros One of the best spreadsheets for data storage, analysis and querying. Built in statistics function along with mathematical equations which are really handy and practical. Cons Inability to locate errors clearly, takes a lot of hard disc space. Review Source Emil H. Project Manager Hospitality Used the software for: 6-12 months ### "One of the best tools for online marketing" August 16, 2021 5.0 Overall my experience is mostly positive. Pros It is great for better usage of the data from the past as well as to predict for future; cross channel attribution. Cons There are some problems in terms of transactional measurements - for instance in counting the exact numbers of products sold. Review Source KK Karan K. ECommerce Manager Retail Used the software for: 1-2 years ### "Omniture Review" November 3, 2019 5.0 Amazing! Would recommend to anyone! Much easier to use than google analytics. Pros Omniture is so easy to use! I love how intuitive it is to use. The best way to learn the system is get in and play with all the fields. It’s very quick to pull data. Cons I wish the software was more accurate. There’s usually a 5-10% discrepancy when compared to actual demand. I also wish we could include information about on hand inventory and cost to pull margin info. Review Source Tyson S. Independent Contractor & Consultant Marketing and Advertising Used the software for: 2+ years ### "Too Complicated" October 4, 2018 4.0 I didn't set it up but it seemed like a headache to get anyone to want to because of how difficult it was. Pros I like that you can dive into the data pretty deeply. I like that you can segment the data. Cons I don't like how hard it is to install on a site. It's a lot of initial set up. Review Source VR Verified Reviewer Associate Management Consulting Used the software for: 6-12 months ### "Better way to know your client need" March 17, 2019 5.0 Pros a) It is user-friendly, even the client also knows its terminology for eg the pages name comes in category and subcategory, compared to its competitors they give in the URL form. b) We can see the 2-3 KPI in a single chart, and remove it accordingly as per our need. c) Drag and drop capability to customize the report for the client Cons a) A little bit expensive, to set up the adobe. b) They do not promote the product, hence people know less about it. c) Sometimes it takes a lot of time to resolve the issue. Review Source VR Verified Reviewer Product manager Medical Devices Used the software for: Less than 6 months ### "Adobe Analytics gives upper edge on ability to organize and present data" August 27, 2022 5.0 It’s going well. Will continue to evaluate Pros It allows me to do exactly what I want with the data and present it in a way that makes sense to the audience Cons I feel like it can improve on the options of packages provided to user Review Source VR Verified Reviewer Data scientist Retail Used the software for: Less than 6 months ### "Used for analysing website transaction by customer" March 2, 2021 4.0 I would definitely recommend using it if you have to deal with large website data for analytical purposes. Pros Easy to link with an existing website. I like the customization of various charts and different metrics used to analyze data from a different perspective. I can create and test my campaign with greater ease. Documentation of process is clear and informative Cons I found it tough o get started but once you get a hang of it it becomes easy to use. Customer support should be better if we are stuck on some functionality Review Source AK Ashish K. Praktikant Mechanical or Industrial Engineering Used the software for: 1-2 years ### "Great everyday usage software" August 19, 2021 4.0 Pros The usefulness of the software provided by its easy going interface. Cons No..such dislikes I could mention about. Review Source VR Verified Reviewer CEO Design Used the software for: 6-12 months ### "analytics" October 2, 2023 5.0 Pros a modern tool for web data monitoring and security Cons a modern tool for web data monitoring and security Review Source VR Verified Reviewer SEO Director Marketing and Advertising Used the software for: 1-2 years ### "Give me back Google Analytics!" January 24, 2019 4.0 A powerful tool but if you're experienced in Google Analytics you will be extremely frustrated by it. Pros The workspaces are great for slicing and dicing the data. Cons The lack of familiar out of the box metrics to use in the workspaces was a pain, we had to create endless metrics, dimensions and segments to even get close to what we could see in Google Analytics. Review Source KB Krista B. Manager Legal Services Used the software for: 2+ years ### "Easy to Use" May 5, 2022 4.0 Clear. Crisp and well communicated features Pros Integrated very well with our software to reflect the growth we are tracking on a daily, weekly monthly and yearly basis. Cons Still trying to figure out the predictive analytics but I think that's my error more than Adobe's Review Source Yasser T. Graphic Designer Graphic Design Used the software for: 6-12 months ### "Real-time analytics!" January 1, 2022 5.0 Pros With Adobe Analytics it becomes so easy to have detailed segmentations across all marketing channels! Cons Takes long time to gather information but the results are satisfying. Review Source VR Verified Reviewer Director, Automotive Digital Marketing Entertainment Used the software for: 2+ years ### "Most robust web analytics out there" July 3, 2018 4.0 Pros There are more features than you can imagine (pro and con!) and you can really geek out on data with their tools. Having support is really important when setting up/testing things from suites to variables Cons It's not the most intuitive analytics out there by any stretch of the imagination. every suite is set up completely different so there's a learning curve just switching companies, even if you've been using for years. sometimes it just takes longer to figure out how to get what you need than it should Review Source NL Nathan L. Digital Asset Management Non-Profit Organization Management Used the software for: 1-2 years ### "Makes it so easy to provide data to those who need it" August 28, 2019 5.0 Pros Adobe Analytics allows for easy setup of intricate dashboards that accurately reflect our digital data. In this manner, it makes it a breeze to get that data to the right people in an easy to view and understandable format. Cons The learning curve is a bit steep for dashboard setup and control, but once you've got it down, this product can work wonders. Review Source VR Verified Reviewer Principal Consultant Management Consulting Used the software for: 2+ years ### "Adobe Analytics Review" October 31, 2019 5.0 Very good once it is set and you get hold of the flow of things. Pros This product is very useful in tracking website from various tagged elements. It makes it easy to develop web reports. Cons It is an expensive product and needs skills and team to set up upstream tagging strategy so that analytics can done. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Scale and features. Review Source CG Corey G. Group Product Manager Information Technology and Services Used the software for: 6-12 months ### "Adobe Web Analytics" May 28, 2020 5.0 We have implemented Adobe Analytics to help track usage and customer experience metrics. It's customizable dashboards give us a quick snapshot of our KPIs, while we still have the ability to dive deeper for more in-depth understanding. Pros Adobe Analytics offers an easy interface with customizable features and reports. We started with little background and were able to pick it up as a team and incorporate it into our daily use. Cons There is some setup involved, which was a little cumbersome. But, once that foundation was laid, it was easy to use. Review Source AL Amy L. PR / Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Convenient way to monitor visitor activity" December 8, 2018 5.0 Pros With this software, we were able to monitor the overall activity of visitors in real time, as well as to compare current data with those that were recorded earlier. Cons The only significant drawback of Adobe Analytics is the rather high complexity, which is why our employees had to spend a lot of time studying the settings. Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.