# Page 6 | Adobe Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Adobe Analytics the right Data Analysis solution for you? Explore 237 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/202871/Adobe-Analytics/reviews --- Adobe Analytics 4.5 (237) [View alternatives](https://www.capterra.com/p/202871/Adobe-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 6 - Reviews of Adobe Analytics ## Showing most helpful reviews Showing 126-150 of 237 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use sA sofyan A. Freelancer Computer Software Used the software for: 6-12 months ### "Adobe Analytics Review" May 27, 2021 5.0 Adobe Analytics is a powerful corporate solution that can manage large volumes of data, in my opinion (without the sampling that can sometimes affect other tools). Pros A large number of functions available. The software allows you to track the audiences on your website and compare how they evolve in time. You can also observe the online audience in real-time, as well as a variety of data points about those users, such as their location, which is quite important if you want to target a specific market. It's incredible how simple it is to configure and set up. I would recommend it to small to large enterprises who rely on their internet presence! Cons Due to a large number of features, it can take some time to figure out what is useful and what isn't. You may, however, personalize dashboards as soon as you do so, allowing you to focus on what's important. Review Source VR Verified Reviewer Shift Supervisor Mental Health Care Used the software for: 2+ years ### "Fantastic" January 14, 2019 5.0 Works great. Pros Out of all the analytics I have used this one is the best. Cons I didn’t have anything bad to say about adobe analytics. Review Source VR Verified Reviewer Quality Lead Internet Used the software for: 1-2 years ### "Robust analytics solution for enterprise. " July 29, 2019 4.0 We use it as one analytics solution, we are quite happy with it. Pros Real time analytics Robust data engine, that pulls the data much quicker. Page tagging function is really good. Frequent updates from Adobe Cons Learning curve is bit high. Installation process is time consuming or quite lengthy. Review Source Tracy B. Director of Operations Used the software for: 1-2 years ### "We use analytics to track traffic to our various website and as a marketing tool " June 29, 2018 5.0 Pros Adobe has developed a great tool here. You can very easy see the break Down for any criteria. The auto generated emails are very nice as well. Cons I wish that Adobe would not have discontinued the business catalyst platform and the analytics component that could be Review Source Vaibhav C. Product Manager Computer Hardware Used the software for: Less than 6 months ### "Adobe Analytics - know your customers better" October 4, 2019 5.0 I've used a number of Analytics software platforms that includes Adobe Analytics and I strongly recommend it especially using it with other analytical platforms. Pros Adobe Analytics is the next-gen analytics platform that gives you a 360 degree view of your customer journey and help you understand the pattern, behavior, trends and perform a gap analysis. The most efficient features is that you can easily integrate other Adobe marketing cloud applications with an ease that allows you to get a deep insight on look at the end to end journey of your customers and help you improve your application, content, site and digital media. Cons Adobe Analytics is a great platform to analyse your digital media, however the user interface can be improved to make it more customer friendly. Review Source PM Polina M. Senior Web-programmer Used the software for: 1-2 years ### "Good analytics" February 14, 2018 5.0 Pros I use this service to analyze statistics in my blog. The system is great for finding out how many people opened the page, read, copied, etc. I'm glad that the program works well with its native Adobe products. In addition, I use it on several computers. Unlike similar analyzers, it is convenient to use and simple. Cons I did not notice the minuses, the developers did their best on the program, so I advise you to use it, it does not cope worse than Google Analytics. Review Source VR Verified Reviewer Visual Storyteller Used the software for: Less than 6 months ### "Adobe is allowing creativity to extend to the data!" March 14, 2018 3.0 Pros Great tool for allowing data visualization to come to life in a nontraditional way. Adobe has been known for catering to the creative community and continues to do so but incorporating data visual storytelling into the mix. Cons This is the first round of the app. It is still very much in its infancy and is limited in certain functions when compared to counterparts such as Power BI. Review Source BT Brandon T. Finance Director Used the software for: 2+ years ### "I use this analytics platform for company reporting - it has been very difficult to implement." June 25, 2018 2.0 More detailed reporting and testing capability Pros Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded. Cons Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver. Review Source UA Umair A. Reseracher Education Management Used the software for: I used a free trial ### "Adobe Analytics - Visualize your Data" February 21, 2023 4.0 An effective tool to analyze and visualize your data to have meaningful insights into your business. A free trial as well as multiple subscription plans are also available. Good customer service to resolve your issues and answer your questions. However, it requires some time to have a good understanding of the tool. Pros Adobe Analytics provides the opportunity to analyze and visualize data with meaningful reporting.A free trial is available to be used to check the features.A variety of subscription plans is available.Customer support is great and cooperative. Cons Can be more intuitive with better features.Requires training to have a good understanding to use the tool. Review Source JH Julian H. UX Consultant Design Used the software for: 1-2 years ### "Simple, clear analytics" February 27, 2023 5.0 Good, friendly analytics option with pretty reports and custom dashboards. Pros Adobe Analytics is much more user-friendly than alternatives such as GA. Easy reporting and pretty graphs, with custom dashboards. Cons As with other analytics tools, there's a bit of a learning curve. But overall simpler than most. Review Source SĐ Sanja Đ. Freelance Graphic Designer Graphic Design Used the software for: 2+ years ### "Great Software for Tracking Traffic on Your Web Site" December 28, 2018 5.0 It's very helpful to see what keeps the interest of the visitors. Pros Gives many options. You can see who is on your website, how much time they spent there and their location in real time and in the past. Very useful. Cons When you have it installed on the multiple sites, and you want to see the traffic for one period of time on every site, you need to put that time period for every site separately because it doesn't remember it. Review Source Marcela S. Coordinador de marketing Telecommunications Used the software for: Less than 6 months ### "Analytics of sales" January 20, 2020 3.0 A free trial version of Google Analytics is available on the Google website and you can sign up for access to Google Analytics services. Each of the five main product lines of Google Analytics can be managed individually without additional configuration. by the developers. Pros To use the Google Analytics service, you can obtain an instance of the product or create a project in the Google Analytics service. You can then download an unlimited number of instances to run on more than one computer or server. Cons When you want to run the same analyzes on a larger number of individual products, you should consider using the Google administration tool. This tool allows administrators to access many Google Analytics reports using a single URL. Review Source Thomas L. Graphic Designer Internet Used the software for: 6-12 months ### "Powerful and insightful tool to help our web development" April 3, 2018 5.0 Analysing our website and mobile app. Pros We use this software to analyse our customer interaction and behaviour on our website and mobile apps, the level of detail is very insightful. Cons The setup process is a lengthy and requires a lot of background information from our web developers, a more use friendly setup wizard would be preferred. Review Source CD Catalina D. Account Executive Management Consulting Used the software for: 1-2 years ### "Multifunctional package of solutions for collecting site statistics" December 17, 2018 5.0 Pros We install Adobe Analytics system at some of our client sites to collect detailed statistics. Based on the information received, you can significantly improve the main indicators: conversion, time spent on the site, behavioral factors. Cons The first serious drawback of Adobe Analytics is the inability to view visitors' actions on the site. The second minus is no tool for making predictive analytics. Review Source DP Dragos P. Optimisation Executive Management Consulting Used the software for: 6-12 months ### "Rich functionality" December 22, 2018 4.0 Pros Using Adobe Analytics, we can easily perform in-depth analytics, track the overall activity of our visitors in real time, and also the service helps to visualize the data in an appropriate way. Cons Due to the rather low intuitiveness, our company employees had to spend a significant amount of time studying the functional capabilities and how to use them. Review Source Seth C. Marketing Coordinator Used the software for: Less than 6 months ### "Super expensive but well worth it" January 23, 2018 5.0 Pros This is Google Analytics on steroids! It is so advanced and detailed that you can develop great insights as you track website data. It can be a little complicated at first, but it only takes a few trainings to start to get a grasp on how it works. The sheer volume of options makes it possible for you to be super creative as you search for information. You can also make data-driven decisions for the company to support positive behavior and eliminate failing features. Cons The cost is really the worst thing about the software. It is really expensive and if you don't take the time and effort to really learn the program, you're wasting your money. Review Source MY Maxim Y. New Business Manager Marketing and Advertising Used the software for: 2+ years ### "Multifunctional, but difficult to learn tool" December 20, 2018 5.0 Pros Through Adobe Analytics, I often analyze almost any data that I have and need for the development of our and client projects. A huge number of various functions has significantly improved the performance of our company. Cons A little harder to learn than counterparts, requiring a large amount of time. The user interface looks much less attractive than in Google Analytics. Review Source LM Leonard M. CEO Sporting Goods Used the software for: 2+ years ### "great tool!" February 5, 2020 5.0 Great software which is not fully self explanatory, so youll need to look certain things up, but overall it is great! Pros I like about this software that it provides a large variety of features which enable you to basically do everthing you'd want from a software in this field! Cons There is times where you need help to figure out how to handle certain thungs/tools but I guess this is also due to the complexicity of the software. Review Source EW Elle W. Content creator Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "Not intuitive, but lots of reporting options" December 18, 2020 4.0 Overall, this is a strong tool, but it's important to have expert training or knowledge of analytics prior to use. Pros The Workspace feature is a great way to create reports that you can come back to time and again, like if you wanted to track page views or other metrics on an ongoing basis. There are lots of visuals available that can be displayed in the report or downloaded and shared with others. Cons The program is no intuitive, so while there are tons of features, it's hard to understand how to use them all. There are some basic trainings through Adobe, but outside of that options are limited. Really need to be trained by someone at Adobe if you aren't a whiz with web analytics already. Review Source Muhammed Yasir K. Human Resources Human Resources Used the software for: Less than 6 months ### "easy way to analyze data easily" December 6, 2023 4.0 Pros It is very easy to analyze the data and we can display this data in the template we want. Cons The interface of the page could have been more diverse. Review Source Leandro M. Director Used the software for: 2+ years ### "The best way to understand your customers' behavior" March 26, 2018 4.0 Pros The integration with the other tools of Adobe Marketing Cloud makes it easy to deploy and share segments and profiles, enabling a huge collaboration with teams. Cons Sometimes the Data Connectors are tough to deploy, it demands a lot of steps to complete an integration and it's common to need help of customers' support. Review Source NS Norbert S. System Engineer Used the software for: 1-2 years ### "Useful software, but knowledge of terms is required" March 11, 2018 5.0 Pros I like the numerous options available in Adobe Analytics. This software allows you to make the workflow more organized, facilitating the work of the team by a set of convenient marketing functions. Cons Because of the huge functionality initially software may seem quite complicated. For comfortable use it is necessary to know the special terminology. Review Source AK Andrey K. SEO-Marketer Marketing and Advertising Used the software for: 6-12 months ### "Multifunctional tool" February 28, 2019 5.0 Pros Thanks to Adobe Analytics, I get reports and can effectively analyze data that is collected in one place and can be viewed by me through a personal computer or mobile device. Cons The software does not integrate with tools that are not among the products of Adobe. It takes a lot of free space on your hard disk. Review Source JM Jessica M. Depot Administrator Construction Used the software for: Less than 6 months ### "Adobe Analytics" November 21, 2023 5.0 Pros Adobe Analytics has many different functions that you can use within the software Cons It may not be the easiest of software's to use but once you get to know your way around the software, you will soon get the hang of it Review Source Rainney M. Community Manager - Imagen Corporativa Used the software for: 1-2 years ### "It is a software that works as a tool for measuring traffic and user behavior in real time." June 26, 2018 5.0 It has helped me to streamline work in the companies with whom I work. Pros What I find most attractive about this software is that it was created as a business intelligence tool that helps in making decisions and facilitates the work, thanks to its speed in demonstrating the flow of users in the database. Cons The two aspects that I find less interesting is that it is a software that very little would use small companies, it does not contain sample data. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.