# Page 7 | Adobe Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Adobe Analytics the right Data Analysis solution for you? Explore 237 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/202871/Adobe-Analytics/reviews --- Adobe Analytics 4.5 (237) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 7 - Reviews of Adobe Analytics ## Showing most helpful reviews Showing 151-175 of 237 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SJ Sandeep J. ceo Information Services Used the software for: Less than 6 months ### "Pricey but Worth" June 11, 2020 5.0 I was extremely happy with whatever time I used it and would want to get it again. Pros The kind of reports and insights you get out of this software is unmatched. I simply love it and rely on it completely. It gives me a lot of scope for improvement and I constantly follow the lead given to me Cons The cost factor. If you are not really big on budget and have less site traffic and more retained clients this will not work for you. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Lesser features Review Source VR Verified Reviewer Digital Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Great for the Experienced User" August 5, 2019 4.0 Pros There isn't much you can't figure out when using Adobe Analytics. Much more in-depth and reporting than GA. Cons For those coming from Google Analytics, there will be a bit of a learning curve. Much higher costs due to implementation services needed. Review Source FN Franco N. Med Student Hospital & Health Care Used the software for: Less than 6 months ### "All-in-one marketing tools" September 3, 2018 4.0 I got a better marketing management for my product. This really helps me to reach my customers and give them a better experiencie Pros You can get a lot of useful information from this product, not only limiting the new elements of your page, but it also offers a complete history to observe all your progress. In addition, it incorporates a geographic reporting system and that allows me to know who sees my product and where. A tool that I consider important (at least in my case) is the possibility of graphing all the analytical reports. I'm not good with the numbers but this tool has allowed me to better understand the growth of my page. Cons Despite the good functioning of the product, it is not easy to use and requires training for its use. It would be perfect if it were a bit more friendly in that way. Review Source AL Anastasiia L. SMM - manager Computer Software Used the software for: 6-12 months ### "Good tool for daily use" November 15, 2018 5.0 Pros Adobe Analytics functionality is constantly increasing, making it easier to complete work tasks. Helpdesk responds instantly and quickly resolves technical errors that occur. With its help, it is easy to make reports and integrate them into Excel. Cons At times, the program starts to work slowly, and some of its tools cease to function briefly, making it a bit more complicated and increasing the duration of the workflow. Review Source MP Michelle P. Implementation Manager Entertainment Used the software for: 2+ years ### "target your data" September 18, 2018 5.0 Pros Great tool to dive into your website data Cons There is a lot to learn about this tool, but its worth it in the end. Review Source VR Verified Reviewer Information Technology Specialist Consumer Goods Used the software for: 1-2 years ### "Hassle and a half to use support and very small amount of information" September 24, 2018 2.0 Pros It provided basic analytical information and was helpful at times. Cons When trying to cancel the account I had to go through at least 3 different reps, kept getting transferred and the information was not being passed along very well. Then, when we were actually cancelling, we ended up finding out the account hadn't been cancelled properly so we had to go back and do it again. Review Source AA Ahmet A. General Manager Building Materials Used the software for: 2+ years ### "Convenient and functional" November 30, 2018 4.0 Pros The program allows you to quickly and accurately analyze consumer behavior, pleased that the reports can be customized at your discretion and uploaded to any carrier in the right format. Cons There were difficulties when setting up dashboards for the mobile version of the application. Otherwise, the expediency of using the program depends on the software package used by the company. In some cases it is more convenient to use Google Analytics. Review Source Amanda G. CRM Executive E-Learning Used the software for: Less than 6 months ### "Amazing tool to play with data" September 16, 2019 5.0 It has been of great help to create our own personalised reports and the best is that once you created a great report, you can also send it to other employees so they can use it without having to build it. Pros I do CRM campaigns and sometimes we ask ourselves questions to understand what went wrong and why. Our questions can be translated into data thanks to this tool as you can move around data like legos and create your own reports. Cons When I first started using it I got confused because some filters where named the same, but besides that everything else was great. Review Source MR Milana R. Team lead Used the software for: 1-2 years ### "This is a very powerful tool" February 17, 2018 5.0 Pros Earlier I used only Google Analytics, but now I realized that this is not enough for me. As soon as I connected Adobe Analytics in my work to the analysis of visitors' behavior on the sites of our clients, I began to receive much more information about the duration of visiting pages, the percentage of refusals, etc. Cons If you are a beginner SEO-optimizer or another specialist working on creating and promoting websites, it may turn out that you can not configure the system yourself. This is not because it is complex, but because there are too many parameters to consider. Review Source TC Terry C. Risk Analyst Financial Services Used the software for: 1-2 years ### "Long study required" June 5, 2019 5.0 Pros With the help of Adobe Analytics, we can easily create our own metrics, on the basis of which we later create segments. An accessible drag and drop function provides flexibility and cleanliness of the working space. Cons At the very first uses of the program, everything looked too confusing, so we had to spend some time studying it completely, after which everything became clear. Review Source VR Verified Reviewer Technology Manager Restaurants Used the software for: Less than 6 months ### "Catalyst" August 7, 2015 3.0 I've had Adobe Site Catalyst for a little while. I haven't used it very much so I'm not sure how detailed I can be about my review. From playing around with it I have found that there are some very useful tools that can be very beneficial, but to get some of those tools set up can be cumbersome sometimes. It is great for an analytical tool, but again, I haven't used it fully enough to know much more than that at this point. I'm an Adobe enthusiast so I love everything Adobe! I know after playing around with it more, I will find even more usefulness. Pros I love the analytics that this provides Cons Getting some of the tools set up can be a pain Review Source DA David A. Multimedia Specialist Computer Software Used the software for: 2+ years ### "Important for Communications Teams focused on Results" July 8, 2021 5.0 Pros You can check easily how numbers are reflecting in the linked blogs to Adobe Analytics, so is to have everything in one single place. Also the software is giving you PDF reports to keep the track monthly. Cons Sometimes is hard to use and the need to do manual things is exhausting when those are repetitive. Review Source VR Verified Reviewer Business System Analyst Used the software for: 1-2 years ### "Simple UI - it's not a textbook though!" April 9, 2018 5.0 Pros If you don't understand marketing principles then you won't have a clue how to use this software. If you do, it's great. The UI is about as simple as it can be which is rare for software like this. Cons It's very expensive - it's worth it for the easy to use UI but you might not consider it if you're on a budget. Review Source DB Dean B. Director - Digital Development Pharmaceuticals Used the software for: 1-2 years ### "null" July 30, 2015 3.0 Review Source Handes S. System Engineer Information Technology and Services Used the software for: Less than 6 months ### "Highly effective work teams" October 7, 2019 3.0 Thanks to AA we get to know our complete digital ecosystem in a new and innovative way. With this we can review websites and social networks for campaigns and thus measure their performance. Pros Adobe Analytics integrates excellently, this means all products. that are integrated into the platform are perfectly integrated, and minimize the risk of overwork. Cons It is very slow to load work reports and completely enclosed spaces, it is actually better to use it consciously and not demand too much. Review Source AH Alaina H. Digital Merchandising Coordinator Retail Used the software for: 6-12 months ### "Analytics Review" December 9, 2019 5.0 Overall, good experience. Pros Ease of software, easy access, quick results. Cons Tutorials could be easier to follow when going through the learning. Review Source VR Verified Reviewer Consumer Insights Intern Marketing and Advertising Used the software for: I used a free trial ### "Overwhelming for Small Businesses, May be better for Enterprise" May 20, 2020 4.0 In my search for a good reporting tool, this software comes recommended with a bunch of features. While the free trial was a great place to start, it may be too much for a smaller business. Pros This feature-packed suite of features is highly robust in conducting analytical work as well as great visualizations. The reporting features are second-to-none. Cons The lack of integration makes it difficult for smaller businesses to clear the fence. This may be more suitable for larger businesses. Review Source KA Karli A. Director of Marketing Computer Software Used the software for: 1-2 years ### "Convenient for analyzing visitors" January 9, 2019 5.0 Pros With Adobe Analytics, our employees are able to see not only previously visited visitors, but also those who are in real time. In addition, you can see how much time and exactly where they are on the site. Cons The software was not intuitive enough, so our employees needed to spend a lot of time exploring its capabilities. Review Source JV Julia V. Aquafitness trainer Sports Used the software for: 6-12 months ### "Useful tool helps to promote our services" November 17, 2018 4.0 Pros Using the application, we can easily analyze the level of attendance of our sites and display all the necessary information in the right format. If you properly configure the dashboard, then the mobile application will also please with its capabilities and performance. Cons The impossibility of creating UTM tags instantly, spending a lot of time to place each source in the SAINT table in advance, is also frustrating for the slow loading of the interface. Review Source Rachel G. Office Assistant Used the software for: Less than 6 months ### "Adobe Analytics lets you get to know your customers!" March 8, 2018 5.0 Get to know the people that give to your ministry and stay organized. Pros Adobe Analytics is great for keeping each donor organized and unique in their own way. The data and reports that you can generate with this program are great for staying organized and working effectively! Cons The cost of this software can seem high at first. They do have different tiers that you can purchase to meet your company's specific needs. Once you start using it, you won't want to go back! Review Source VR Verified Reviewer Senior Associate Marketing Strategy & Analysis Marketing and Advertising Used the software for: 1-2 years ### "Strong analytics platform when given time" November 20, 2018 4.0 Pros Level of detail of pathing and user journeys and the ability to tie into the Adobe marketing cloud suite to setup personalization efforts. Cons Adobe nomenclature can get often confuse new users and for new users, tagging implementation efforts may be heavy. Review Source MM Madeline M. Digital Media Planner Marketing and Advertising Used the software for: 6-12 months ### "Google Analytics is Much Easier" February 20, 2020 3.0 Overall, I don't like using Adobe Analytics. I only have to use it for larger, monthly reports, which I'm glad because I find it harder to do daily management in there than other tools. Pros I only use Adobe Analytics for a small handful of clients that I work with, but I find it to be much harder to use than other analytics tools (like Google Analytics). I do like that you can create custom views and dashboards based on what is most important for you to see. Cons I don't think this tool is very intuitive, easy to use, or insightful. It takes a long time just to set up the dashboards you want to see, let alone analyze them. I also find it much harder to compare performance month over month and year over year, because you have to create a new module next to what you want to compare rather than just selecting a new date range. Review Source SG Svyatoslav G. Chief Marketing Officer Telecommunications Used the software for: 6-12 months ### "Easy way to analyze data" March 23, 2019 4.0 Pros I like to use Adobe Analytics because of its intuitive interface, which makes it easy to analyze data and create attractive and easy-to-understand reports. Cons In our company, the implementation of the system took a long time. A small number of customizable parameters, in fact they are much smaller than in Google Analytics. There were some difficulties during the configuration of information panels. Review Source KP Kyle P. Computer Science Intern Government Administration Used the software for: 1-2 years ### "Great tool for online marketing" July 11, 2018 5.0 Pros The plethora of features available to your company makes this a great tool that anyone can find some use out of. Cons Th cost of the product is a little high, especially if you are buying multiple uses. I think the price should be cheaper. Review Source DS Dasha S. QA Manager Computer Software Used the software for: 6-12 months ### " The support service is ineffective" March 7, 2019 4.0 Pros Using Adobe Analytics, we can easily perform data analysis, create reports, and visualize them in a fast and understandable way. I like the convenient drag-and-drop feature. Cons The support service of this product proved to be ineffective for us, because during several appeals we not only waited long for answers from them, but also did not receive clear solutions for the questions posed. Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.