# Page 9 | Adobe Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 9 - Is Adobe Analytics the right Data Analysis solution for you? Explore 237 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/202871/Adobe-Analytics/reviews --- Adobe Analytics 4.5 (237) [View alternatives](https://www.capterra.com/p/202871/Adobe-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 9 - Reviews of Adobe Analytics ## Showing most helpful reviews Showing 201-225 of 237 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Suvro D. Assistant Manager Transportation/Trucking/Railroad Used the software for: Less than 6 months ### "Great for tracking" December 13, 2018 4.0 Pros we have been using this tool to check our email campaign data and it works great. Cons No specific problems ever that we have faced. Review Source VR Verified Reviewer media buyer Marketing and Advertising Used the software for: Less than 6 months ### "MY ADOBE ILLUSTRATOR REVIEW" May 10, 2019 4.0 Pros the drag and drop feature it comes with makes the work-space flexible and clean. Cons the customer support system is very poor. they have very slow response rate. Review Source VR Verified Reviewer Demonstrator Education Management Used the software for: Less than 6 months ### "Adobe Analytics" July 15, 2020 5.0 The Adobe Analytics is a good software to do market analysis and its a professional software if you have the money and know how. Pros Best part of this is that it lets us to see real time analysis and helps us to track the customers behaviors easily. Crates productive impacts and lets to customize the reports as well. Cons The software could be expensive for small businesses also for a beginner it could be difficult to learn it since it has a steep learning curve. Review Source EG Ejikam G. Graphic designer Design Used the software for: Less than 6 months ### "Business tool" September 19, 2019 4.0 My experience here was good,o was able to manage my previous month with my new month, what i gained and what i lost,level of ups and down,it gave me an insight on how i work,its just good. Pros I just found out how to manage my business data, manage customers well,it just will show you the progress of how you run a business or a particular system based on the data inputed. You need to check this out Cons If you are not patient enough to study how it works,you will likely get tired ,because it needs good concentration Review Source WD William D. Student Graphic Design Used the software for: 2+ years ### "Easy " May 13, 2020 5.0 Pros This program helps Adobe follow up on issues with the programs sent it to them by the users of the programs Cons It takes a long time for adobe to get back to you Review Source BN Brenna N. Accounting Assistant Used the software for: ### "Great" January 16, 2018 5.0 Pros Overall I have liked this software program so far- I am big on Customer Service and this would be a great way for us to better understand and serve our Customers. Cons I don't like how Adobe Products you now have to have a month/month subscription- instead of a one time fee up front, or however long you want it Review Source SU Sam U. Director, Business Strategy Marketing and Advertising Used the software for: 1-2 years ### "A very expensive alternative to Google Analytics that adds unnecessary functionality" December 21, 2017 2.0 Basic client reporting Pros Reports look nice, and it can do a lot of very powerful reporting on a variety of campaign parameters and website metrics Review Source VM Vaibhav M. Analyst Civic & Social Organization Used the software for: Less than 6 months ### "Analysis for everyone" December 24, 2018 4.0 Pros To keep and keen eye on customer behavior our marketing team tend to use Adobe Analystics as key analysis software. As business is more about customer orientation, purchasing power and most importantly satisfaction. This tool allows our marketing team to get precise data and provide insights on market momentum. I would surely appreciate all the thinking that went in to developing this software Cons Software is so neatly arranged and laid out there is nothing that needs to be updated Review Source JT Jami T. Transaction Coordinator Real Estate Used the software for: 6-12 months ### "Makes Web Analysis Easy!!" April 25, 2019 5.0 Pros I really like how the analysis is broken down and that I am able to export quick results onto Excel. There is so much that I am able to customize too which is a lifesaver! Really helps me to analyze the effectiveness of our marketing campaigns. Cons I really do enjoy what I am able to customize; however, I have run into situations where I have to purchase ad ons to fully analyze data from marketing campaigns (which can be frustrating!). Review Source SR Swetha R. Student Used the software for: ### "Best application for online marketing and web analytics" March 6, 2018 4.0 Pros They provide a varied of options , along with cloud support . They provide many options for customer intelligence such as deep learning and machine learning models etc. There are many add ons as well to suite to any of your needs. Review Source JB Jake B. Senior Research Facilitator Business Supplies and Equipment Used the software for: 6-12 months ### "Great way to combine digital platforms in one view" February 3, 2018 4.0 The customization available really is quite extraordinary. This software really helps maximize business conversations as well. Pros I really like the interface. It makes the data pretty easy to understand. The filter tabs are also a nice touch to the software. Cons You need a pretty decent amount of prior knowledge to use this software, making a pretty steep learning curve for the plethora of options it offers. Review Source MA Muhammad A. Manager Leisure, Travel & Tourism Used the software for: I used a free trial ### "Marketing tools in reach now" March 17, 2019 5.0 easily monitor the traffic and use to for digital marketing Pros One of the main advantage of adobe analytics is that it helps in organizing the work flow and one can now have an eye on the traffic easily. Cons I think that irritates me in adobe analytics is that it is hard to use in the beginning so you have to study it deeply if you want to get more out of it. Review Source VK Vishnu K. Software Developer Information Technology and Services Used the software for: Less than 6 months ### "Most important and Honest" November 23, 2022 5.0 Pros Its really good to use and data visualization is so good, I never see that type of visualization. It can faster analyze the data. Cons I like everything in this software, its really good for data analyst Review Source MB Michelle B. Assistant Account Manager Insurance Used the software for: Less than 6 months ### "Adobe Analytics" December 10, 2019 4.0 My experience with Adobe Analytics has been very good so far! I would recommend it to anyone. Pros Adobe Analytics has great functionality and it makes it so easy for us to collect and analyze statistics. Cons We are still new Adobe Analytics but it has taken me awhile to learn how to use the program. This might just be operator error though. Review Source NH Nate H. Video Producer Marketing and Advertising Used the software for: I used a free trial ### "Great Flexible Analytics" December 4, 2018 4.0 Pros \- Fairly easy to use even for people who are not experienced in analytics - In depth analytics -Decent options to view analytics they way you want Cons \- It would be good to get more video content training for beginners so that they can get acclimated to all the different areas of Adobe Analytics right away Review Source RH Richard H. Process Control Executive Marketing and Advertising Used the software for: 6-12 months ### "Very effective, probably more so than I've worked out so far" August 15, 2018 4.0 Pros I always appreciate any software with native spreadsheet compatibility as it allows me to examine the figures in the way I'm most familiar Cons Coming from analytics packages I use in parallel with adobe, this is fairly tricky to get to grips with by comparison Review Source MB Mohammed B. Software Developer Used the software for: Less than 6 months ### "Adobe analytics is the best big data analysis software. " March 15, 2018 4.0 Pros It has a unique and great user interface that helps fulfill all user requirements. Also a Simple to use softwaew without much hassles. Cons The command line interface is not upto the mark. Also the plots And visualizatuon techniques are very basic for Usage. Review Source SG Shikhar G. Software Development Engineer Information Technology and Services Used the software for: Less than 6 months ### "fast tool to do analysis" August 16, 2018 4.0 Pros Adobe Analytics is very user friendly. This tool provides good pattern visualization using bar graphs, pie charts etc. Generating reports using it very easy and generation of key performance indexes can also be done. Cons It took a while to get familiar with the this tool. Sometimes when data is big, this tools lag in performance. It do analysis at slow speed. This delay is very annoying. No search capability of its own exist in this tool. Review Source KJ Kelly J. regional manager Accounting Used the software for: 2+ years ### "Solid Analytics tool" December 13, 2018 5.0 Pros I love how easy it is to navigate the interface. Cons It would be nice if the reporting was organized better. Review Source VG Vasu G. Student Used the software for: ### "Adobe Analytics that allows you to create charts and graphs within your tool." April 21, 2018 4.0 Pros \* Data visualization is pretty good. \* Real-time campaign information can be analyzed \* Custom Path conversion Cons \* Adobe Analytics requires more labor for setup \* Dynamic Tag Manager is difficult to learn \* Implementation is difficult Review Source VR Verified Reviewer Graphic and web designer/consultant Design Used the software for: Less than 6 months ### "This is great!" September 12, 2018 5.0 Pros My favorite thing about Adobe Analytics is their real time reporting. Cons The only down side is that I am a beginner and it is so complex it can seem overwhelming. Review Source HS Hussain S. Engineer / Entrepreneur Business Supplies and Equipment Used the software for: I used a free trial ### "Expensive but worth the upgrade" November 22, 2018 5.0 Pros I had been using google analytics for a long time but after switching to adobe, I found it more flexible and with more features. Cons Too many feature can be misguide to us but online tutorial can help. Review Source FO Francisco O. Global Logistics Intern Apparel & Fashion Used the software for: Less than 6 months ### "Adobe Analytics User Review" March 20, 2020 5.0 Pros It is a software that is very easy to use and with very useful features. Cons It is a great software, but there are many other softwares with the same applications. Review Source MA Maimoona A. Used the software for: ### "null" January 3, 2019 5.0 Review Source BA Bilawal A. Senior Manager Sales Internet Used the software for: ### "null" September 20, 2018 3.0 Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.