# BigSpy Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about BigSpy Software - reviews, pricing plans, popular comparisons to other Social Media Monitoring products and more. Source: https://www.capterra.com/p/203036/BigSpy --- # BigSpy Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) BigSpy ## What is BigSpy? BigSpy is an ad spy tool. It has 1 billion data and 1 million updates, covering 9 major advertising channels including Facebook, Google, Youtube, Tiktok... By using BigSpy, you can quickly understand your competitors' advertising materials, understand their advertising strategies, and get more creative inspiration for your ads. ## What is BigSpy used for? [Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/) Top alternative Featured Overall rating Based on 2,484 user reviews Reviews sentiment Positive 97% Neutral 2% Negative 0% Pros & cons Strategic diGital marketing support Comprehensive competitor ad intelligence Restrictive and costly pricing Upfront payment barriers Starting price $9 Usage Based, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for BigSpy?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://bigspy.com&name=BigSpy) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### BigSpy 4.8 (2,484) VS. [4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting Price $9 Usage Based, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (2,484) Ease Of Use 4.1 (252) Value For Money 4.6 (2,210) Value For Money 3.8 (187) Customer Service 4.7 (2,216) Customer Service 4.4 (219) ## BigSpy alternatives [4.9 (115)](https://www.capterra.com/p/173036/YouScan/reviews/) Starting price $499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.7 (704)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.9 (161)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/203036/BigSpy/alternatives/) ## FAQs about BigSpy Overview ### What problems does BigSpy solve? BigSpy solves slow, fragmented competitor research, creative fatigue, and guesswork in ad planning by centralizing cross-platform ads, performance signals, and trend data with strong filters. Digital marketers, media buyers, e-commerce teams, agencies, and brand managers use it to benchmark rivals, spot winning creatives, refine targeting, and reduce wasted testing spend. Answer based on 609 reviews Overview ### Which roles and teams benefit most from BigSpy? BigSpy is most used by marketing teams, digital marketers, managers, and business leaders such as CEOs, founders, owners, and directors. These roles use it to monitor competitor ads, discover creative trends, validate campaign ideas, refine targeting, and guide growth, budgeting, and strategic advertising decisions across channels. Answer based on 2484 reviews Overview ### What company size and industries is BigSpy built for? BigSpy is built mainly for small businesses, which make up 95% of reviewers, especially in Marketing and Advertising at 22%. It also sees use in Retail and Accounting, each at 5%, with limited adoption among enterprises at 3% and midsize businesses at 2%, primarily for social media monitoring. Answer based on 2484 reviews Features and Usability ### What are the key features of BigSpy? BigSpy includes core ad research and competitive analysis tools, with search functionality and advanced filtering as key differentiators. Reviewers frequently mention ad spying across multiple platforms, performance tracking for creatives and campaigns, dashboards for data analysis, and a content library that supports monitoring trends, winning ads, and competitor activity. Answer based on 727 reviews Overview ### How good is BigSpy for ad research? BigSpy works well for ad research by helping marketers quickly find competitor ads, creative trends, and campaign ideas across major platforms. Marketing teams, agencies, and dropshippers like the broad ad library and flexible filters, though some users find search precision, deeper analytics, and outdated listings limiting for faster decision-making. Answer based on 684 reviews Integrations ### Which third-party tools and platforms does BigSpy integrate with? BigSpy integrates with Shopify, Meta for Business, LinkedIn for Business, and Systeme.io. Reviewer mentions also point to platform analysis across ecommerce channels such as Wix and Magento. These integrations center on ad research and store analysis, especially for comparing creatives, products, and competitor activity across supported business platforms. Answer based on 31 reviews Getting Started and Support ### How easy is it to onboard and train a team on BigSpy? BigSpy is easy for marketers and beginners to start using for basic ad research, thanks to its intuitive navigation and searchable database. Teams need more time to learn advanced features because the volume of data can feel overwhelming. Training appears to rely mainly on tutorials, articles, documentation, and support rather than structured onboarding. Answer based on 23 reviews Getting Started and Support ### What customer support options does BigSpy offer, and how do users rate the experience? BigSpy offers email/help desk support and an FAQ/forum. User feedback on support is mixed but generally positive: many describe the team as helpful, responsive, and able to resolve questions quickly, while others report slower replies at times and some dissatisfaction with overall customer service, especially when timely answers are needed. Answer based on 10 reviews Features and Usability ### Is BigSpy easy to use for beginners? BigSpy feels easy to use for many beginners, with a clear interface, fast search, and practical filters for ad discovery. Marketing teams and solo users often get comfortable quickly, but new users can still feel overwhelmed by the amount of data, advanced options, limited tutorials, and some interface rough edges. Answer based on 553 reviews ## Who uses BigSpy? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 299 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 299 reviews Administrative 39% Administrative 39% Marketing 20% Creative & Design 13% Consulting 7% Others 22% Top industries Based on 299 reviews Marketing and Advertising 53% Accounting 13% Health, Wellness and Fitness 13% Airlines/Aviation 11% Other 10% ## Pros and Cons Strategic diGital marketing support 97% positive reviews out of 113 Most reviewers find digital marketing features help identify trends, refine strategies, and accelerate campaign effectiveness across channels. josh P CEO, 1 employee. "It's an essential tool for all marketers, especially beginners because it can cut a huge chunk out of the learning curve." Restrictive and costly pricing 51% negative reviews out of 421 Most reviewers report pricing as expensive, with limited free access and essential features locked behind higher-tier plans. Marcio M Senior Media Buyer, 11 - 50 employees. "Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users." Comprehensive competitor ad intelligence 100% positive reviews out of 68 Most reviewers describe ad insights as offering in-depth, multi-platform analytics that streamline competitive research and improve campaign targeting. Alexandru D Marketing, 2 - 10 employees. "This extensive coverage provides users with unparalleled insights into ad trends, strategies, and performance metrics across different industries and niches." Upfront payment barriers 45% negative reviews out of 73 Some reviewers describe payment as inconvenient, requiring early commitment and presenting affordability issues for new or international users. Tobias T Owner, 1 employee. "One needs to pay, and there is no option to select ads in the Danish language." Robust market research capabilities 98% positive reviews out of 47 Most reviewers indicate market research tools enable efficient, accurate competitor analysis and product discovery for business growth. Occasional slow performance 39% negative reviews out of 59 Some reviewers report performance and speed issues, noting slow loading times and interface lag during research tasks. Manuel A Ceo, 2 - 10 employees. "Finally, occasional lag in loading times can slow down the research process." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Content Library 4.7 (1,379) 49.09% of 1379 reviewers that rated this feature as important or highly important BigSpy offers a vast, diverse ad library spanning multiple platforms, making it easy for you to research competitors, spot trends, and find inspiration for campaigns. Reviewers appreciate how it saves time, provides actionable insights, and supports creative brainstorming. Activity Tracking 4.7 (1,361) 47.10% of 1361 reviewers that rated this feature as important or highly important This capability gives you real-time insights into ad performance and competitor moves. Some users say activity tracking helps identify trends, optimize campaigns, and allocate budgets effectively. Reviewers value its role in strategic planning and staying competitive in digital advertising. Activity Dashboard With this capability, you get a clear, user-friendly overview of key ad metrics like engagement and reach. Reviewers appreciate its intuitive design, easy navigation, and how it helps both beginners and experienced marketers quickly access important campaign data. Monitoring It helps you stay updated on competitor activities and campaign performance. Reviewers indicate that monitoring is valuable for tracking rivals, discovering new ideas, and making data-driven decisions. Many find it easy to use and helpful for optimizing advertising strategies. Social Listening 4.6 (333) 59.76% of 333 reviewers that rated this feature as important or highly important Monitor social media sites for specific keywords Sentiment Analysis 4.6 (332) 54.52% of 332 reviewers that rated this feature as important or highly important Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral BigSpy 9 features With this capability, you get a clear, user-friendly overview of key ad metrics like engagement and reach. Reviewers appreciate its intuitive design, easy navigation, and how it helps both beginners and experienced marketers quickly access important campaign data. This capability gives you real-time insights into ad performance and competitor moves. Some users say activity tracking helps identify trends, optimize campaigns, and allocate budgets effectively. Reviewers value its role in strategic planning and staying competitive in digital advertising. Evaluating strengths and weaknesses of companies with the same target audience BigSpy offers a vast, diverse ad library spanning multiple platforms, making it easy for you to research competitors, spot trends, and find inspiration for campaigns. Reviewers appreciate how it saves time, provides actionable insights, and supports creative brainstorming. Assembly of graphs and charts for visualizing and tracking statistics/metrics Find & retrieve relevant data or documents It helps you stay updated on competitor activities and campaign performance. Reviewers indicate that monitoring is valuable for tracking rivals, discovering new ideas, and making data-driven decisions. Many find it easy to use and helpful for optimizing advertising strategies. Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Monitor social media sites for specific keywords Get Advice We can help you find the software with the features you need. Features 4.8 (2,484) 4.8 Based on 2,484 reviews ## Pricing Value for money 4.6 (2210) Free Version Basic $9.00 Usage Based,Per Month Value for money 4.6 (2,210) 4.6 Based on 2,210 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (2216) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (2,216) 4.7 Based on 2,216 reviews ## User reviews Overall rating 4.8 Based on 2,484 reviews Filter by rating 5(2035) 4(383) 3(58) 2(5) 1(3) Mentioned topic Sorted by most recent AU Anonymous User Affiliate Manager Marketing and Advertising ### "Simple and Effective Tool for Finding Trending Ads Across Multiple Platforms" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 27, 2026 Overall, my experience with BigSpy has been positive. It’s a useful tool for discovering trending ads and getting inspiration for creatives across multiple platforms. It helps speed up the research process, although it still requires manual effort to verify landing pages and offers. For the price, it provides good value, especially for beginners and intermediate marketers. Pros Easy to use and more efficient than using the Facebook Ads Library. It allows me to quickly find trending ads across multiple platforms and analyze creatives without spending too much time searching manually. Cons Some of the data can be inaccurate or outdated at times, and the filtering options are not as advanced compared to other ad spy tools. It also requires manual checking to confirm if an offer is actually profitable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Gabriela B. Creatives Online Media ### "Best experience with a spy service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 25, 2026 I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy platform. The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube. It makes it easier to get a broader view of what’s working across different channels. The search filters are decent—you can sort ads by engagement, date, keywords, and more—but sometimes I feel like they’re not as precise as some higher-end tools. Still, for the price, it does the job well. I’ve been able to find a lot of winning creatives and get inspiration for my own campaigns. One thing I really appreciate is how beginner-friendly it is. The interface is simple and doesn’t take long to get used to. That said, if you’re looking for deep analytics or very advanced tracking, BigSpy might feel a bit limited compared to more premium options. Overall, I’d say BigSpy is a great starting point for marketers or dropshippers who want to explore ad trends without spending too much. It’s not perfect, but it definitely delivers good value for the cost. Pros What I liked most about BigSpy is how easy it is to use and how much data you get for the price. The platform has a really large ad library across multiple channels like Facebook, Instagram, and TikTok, which makes it great for discovering trends and new creatives. I also liked how quickly you can find inspiration. Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching. It’s especially useful when you’re testing new niches or looking for angles that are already working. Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more expensive tools. Cons What I liked least about BigSpy is that the filtering system isn’t always as precise as I’d like. Sometimes it takes extra time to find truly relevant ads, especially in competitive niches. I also noticed that some ads in the database feel outdated or not very active anymore, which can make research a bit less efficient. Another downside is that the analytics are somewhat limited compared to more advanced tools. You can see engagement metrics, but you don’t really get deeper insights like conversion data or detailed performance breakdowns. Overall, it’s not a dealbreaker, but these limitations can slow you down a bit when you’re trying to find high-quality, winning ads quickly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Pavel S. CEO Market Research ### "Great value ad spy tool for marketers" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 24, 2026 Pros BigSpy offers excellent value for money compared to similar tools on the market. It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration. The interface is simple enough to navigate, and the filtering options help quickly find relevant ads. Overall, it’s a solid tool for marketers who need insights without paying premium prices. Cons The pricing is reasonable, but some advanced features are limited unless you upgrade to higher-tier plans. Additionally, the data can sometimes feel slightly outdated or incomplete depending on the platform and region. The UI could also be improved in terms of speed and responsiveness, especially when working with large datasets or applying multiple filters. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Amanda S. auxiliar Accounting ### "otima experiencia" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 21, 2026 bom gostes da experiencia agradavel do site em posucos cliques bem autentico recomendo a todos no mundo Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FC Fernando C. Tecnico suoerior en tecnologias de la información Alternative Dispute Resolution ### "recomendable!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 15, 2026 Me lo recomendó mi profesor y lo usé con su cuenta. me encantó! me crearé una cuenta de cabeza ahora mismo! Pros es muy rapido a la hora de entregar los resultados y los filtros muy buenos. muy intuitivo! lo recomiendo a mis compañeros y a cualquier otro. Cons lo poco que lo he usado no le encontré cosas negativas. lo he usado con mi profesor y con su cuenta en su notebook, pero ahora me registraré. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Administrative Support Consumer Goods ### "Super Effective!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 13, 2026 Number one go-to tool for my business!! Superb experience so far, and i will recommend everyone who is looking for a go to tool for their business. Pros For my daily product research i use this tool to find trending products. I will give it a five out of five rating so far. Cons No negative side yet. If they can reduce the price that would be a great plus for the startup, right? Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EN Eleonora N. Head of Ads Real Estate ### "Great service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 13, 2026 Nice, great for Competitor Analysis and Social Media Management, Value for Money, Strongly cecommend Pros Helpful and reliable, great for Competitor Analysis and Social Media Management, Value for Money, Strongly cecommend Cons Big data about competitors, strong Security, good for Digital Marketing, great for Competitor Analysis and Social Media Management, Value for Money, Strongly cecommend Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KC Kent C. Head of tech Accounting ### "Head Of Technology " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 12, 2026 Overall, BigSpy is a very valuable tool for anyone doing market research, competitor analysis, or ad creative research. It provides strong visibility into advertising strategies and makes it easier to identify trends and successful campaigns in different industries. For marketers, agencies, and entrepreneurs looking to study high-performing ads or discover companies actively spending on paid traffic, it is a very useful platform. Pros BigSpy is very useful for researching active ads across Facebook, Instagram, YouTube and other platforms. The keyword search and filtering options make it easy to find advertisers in specific industries, especially for niches like coaching, courses, and online education. I like that you can quickly see ad creatives, landing pages, engagement data, and how long ads have been running. That makes it much easier to identify profitable campaigns and understand what messaging is working in the market. Cons The interface can take a little time to learn at first, especially if you are new to ad research tools. Some advanced filtering options could be a bit more intuitive, and occasionally the search results require refining keywords to get the most relevant ads. However, once you get used to the platform it becomes much easier to navigate. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User DF Airlines/Aviation ### "Gooooooooooooooood" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 7, 2026 Pros Customer Support Security Value for Money Digital Marketing Features Social Media Management Competitor Analysis Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Director Gambling & Casinos ### "so far so good, better for small company" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 2, 2026 My overall experience with BigSpy has been positive so far. The UI feels clean and easy to use, similar to SocialPeta, and I’m planning to explore the features more deeply over time. Pros One thing I really like is that this platform allows monthly payments. Compared to SocialPeta, which requires an annual subscription, the price is much more reasonable. Cons What I like most about this ad monitoring platform is that its ad search results are complete, updated quickly, and cover all media platforms. Switched from [SocialPeta](https://www.capterra.com/p/203185/SocialPeta/) Expired, and the price is way too expensive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/203036/BigSpy/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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