--- title: "BigSpy Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is BigSpy the right Social Media Monitoring solution for you? Explore 2485 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/203036/BigSpy/reviews/" page_type: "reviews" language: "en" --- BigSpy 4.8 (2485) [View alternatives](https://www.capterra.com/p/203036/BigSpy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of BigSpy Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews KC Kent C Head of techAccounting, Self-employedUsed the software for: I used a free trial. “The keyword search and filtering options make it easy to find advertisers in specific industries, especially for niches like coaching, courses, and online education.“ March 12, 2026 Abhishek C Media buyerMarketing and Advertising, 11 - 50 employeesUsed the software for: I used a free trial. “The free plan is very limited, and the $99 Pro plan is expensive with reported billing issues.......“ January 15, 2026 Pavel S CEOMarket Research, 11 - 50 employeesUsed the software for: I used a free trial. “It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration.“ March 24, 2026 KO Kostiantyn O ConsultantManagement Consulting, 1,001 - 5,000 employeesUsed the software for: I used a free trial. “The pricing might be a bit steep for smaller businesses or solo marketers, and sometimes the data isn’t updated quickly enough for new campaigns.“ September 19, 2024 Gabriela B CreativesOnline Media, 2 - 10 employeesUsed the software for: Less than 6 months. “Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching.“ March 25, 2026 MM Marcio M Senior Media BuyerMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users.“ November 9, 2024 Gabriela B CreativesOnline Media, 2 - 10 employeesUsed the software for: Less than 6 months. “The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube.“ March 25, 2026 DI DENIS I ManagerInternet, Self-employedUsed the software for: Less than 6 months. “Sometimes there are duplicate ads, which slightly slows down the process of finding unique ideas.“ October 20, 2024 ## Showing most helpful reviews Showing 1-25 of 2485 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sitdikov V. CEO Marketing and Advertising Used the software for: Less than 6 months ### "The best solution for finding workable ideas" February 7, 2026 5.0 I take ideas from major brands and other countries, adapt them to my client's needs, and get excellent results. Thank you, BigSpy. Pros Convenient and intuitive interface. A very large set of filters. Thanks to this, I can easily compile the selection of advertisers I need. Quick search for creatives. Complete information on ad duration, number of views, etc. Cons I would like the rates to be more affordable for freelancers. Because I need to provide high-quality competitor analysis. Switched from [AdSpy](https://www.capterra.com/p/234038/AdSpy/) Better and more complete functionality that marketers need Review Source VR Verified Reviewer Operation Manager Marketing and Advertising Used the software for: I used a free trial ### "A Helpful Tool for FaceBook Ads, But TikTok Access Could Be Easier" August 18, 2025 5.0 BigSpy is sufficient for my current needs and has been helpful in supporting my work. If the platform could lower the entry barrier for TikTok ad insights, it would be even better. Pros BigSpy provides comprehensive and up-to-date Facebook data. The frequent updates and wide coverage make it reliable and practical for daily use. Cons TikTok creatives are limited, and access may require a higher-tier subscription. I haven’t tried that yet, so can’t comment further. Alternatives considered [AdSpy](https://www.capterra.com/p/234038/AdSpy/) Reason for choosing BigSpy because of the feature for SA dedicated category SPY Review Source GG Gonzalo G. CEO Marketing and Advertising Used the software for: I used a free trial ### "A great tool with some possible improvements " April 14, 2025 3.0 Pros a lot of sources and segmentation options are available in the platform Cons there is a lot of spam in the search results, I´d like to find more accuracy results Review Source PD Pranesh D. CEO Design Used the software for: I used a free trial ### "Top tool to SPY" July 5, 2025 5.0 It has been amazing to be honest ! Firstly, I came here from lot of recommendations from the youtube popularity and founf it's worth in first use ! Pros Big spy is really a great tool to find great products and sales it generates . It helps us find a useful information about the sites and their revenue to scale up ours based on the competition. Cons I don't think any cons for Bigspy ! But i have some suggestions ! 1. Improving the overall UI 2.Increasing the Platform reach Review Source JM Julihan M. Estrategista Marketing and Advertising Used the software for: Less than 6 months ### "From Brazil, to the World, with BigSpy" February 6, 2025 5.0 I take notes of copy about my niche and create thousands of new ads just by the search that i have made with BigSpy. Pros Simple, clean, assertive. The experience is impressive. Cons Spy ads about my niche. Impact many business by the benchmark that i do with the tool. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) BigSpy its better. More complete. I love the tool. Review Source Gabriela B. Creatives Online Media Used the software for: Less than 6 months ### "Best experience with a spy service" March 25, 2026 5.0 I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy platform. The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube. It makes it easier to get a broader view of what’s working across different channels. The search filters are decent—you can sort ads by engagement, date, keywords, and more—but sometimes I feel like they’re not as precise as some higher-end tools. Still, for the price, it does the job well. I’ve been able to find a lot of winning creatives and get inspiration for my own campaigns. One thing I really appreciate is how beginner-friendly it is. The interface is simple and doesn’t take long to get used to. That said, if you’re looking for deep analytics or very advanced tracking, BigSpy might feel a bit limited compared to more premium options. Overall, I’d say BigSpy is a great starting point for marketers or dropshippers who want to explore ad trends without spending too much. It’s not perfect, but it definitely delivers good value for the cost. Pros What I liked most about BigSpy is how easy it is to use and how much data you get for the price. The platform has a really large ad library across multiple channels like Facebook, Instagram, and TikTok, which makes it great for discovering trends and new creatives. I also liked how quickly you can find inspiration. Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching. It’s especially useful when you’re testing new niches or looking for angles that are already working. Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more expensive tools. Cons What I liked least about BigSpy is that the filtering system isn’t always as precise as I’d like. Sometimes it takes extra time to find truly relevant ads, especially in competitive niches. I also noticed that some ads in the database feel outdated or not very active anymore, which can make research a bit less efficient. Another downside is that the analytics are somewhat limited compared to more advanced tools. You can see engagement metrics, but you don’t really get deeper insights like conversion data or detailed performance breakdowns. Overall, it’s not a dealbreaker, but these limitations can slow you down a bit when you’re trying to find high-quality, winning ads quickly. Review Source Pavel S. CEO Market Research Used the software for: I used a free trial ### "Great value ad spy tool for marketers" March 24, 2026 5.0 Pros BigSpy offers excellent value for money compared to similar tools on the market. It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration. The interface is simple enough to navigate, and the filtering options help quickly find relevant ads. Overall, it’s a solid tool for marketers who need insights without paying premium prices. Cons The pricing is reasonable, but some advanced features are limited unless you upgrade to higher-tier plans. Additionally, the data can sometimes feel slightly outdated or incomplete depending on the platform and region. The UI could also be improved in terms of speed and responsiveness, especially when working with large datasets or applying multiple filters. Review Source Abhishek C. Media buyer Marketing and Advertising Used the software for: I used a free trial ### "Best ad spy tool" January 15, 2026 5.0 Pros I appreciate BigSpy’s massive ad database and its powerful filters for uncovering winning trends.... Cons The free plan is very limited, and the $99 Pro plan is expensive with reported billing issues....... Review Source Jeremie C. CEO E-Learning Used the software for: I used a free trial ### "Great solution" December 30, 2025 5.0 Good for now! i like that we're able to see performance of other ads, and track direct performance of the ads and not just see the image like facebook library Pros that we're able to see performance of other ads, and track direct performance of the ads and not just see the image like facebook library Cons pricing a bit expensive, but they give the possibility to try the solution for free, for a few days so you can see if it is worth it for your business or not Review Source Marshall C. Owner Marketing and Advertising Used the software for: I used a free trial ### "Bigspy Review" January 3, 2026 5.0 Pros It's ability to find local video ads. Particularly in the niche of home services and local businesses, it's hard to find the right video. Cons Waiting to find issues! So far it's been pleasant. Review Source MIA Md Imran A. administrator Computer Software Used the software for: I used a free trial ### "best spy tool for affiliate marketers" July 5, 2025 5.0 it's a very wonderful journey using bigspy. i got more than expected. i hope i continue this tool and improve the performance of my ads. Pros i like its user friendly interface and indeapth analysis of competitors' ads. one can easily track and improve his/her ads. Cons this tool is not covering many of the countries and does not support refunds. it also lack free trail. Switched from [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) i need to spy competotors' ads in details. Review Source TD Terry D. Marketing Computer Hardware Used the software for: Less than 6 months ### "great software" April 21, 2025 5.0 BigSpy is definitely the software I need. Recommend to all social media marketers Pros has almost all data I need, and the data is accurate. I'm always looking for such a software Cons The trial account has limited function and data, though it is good enough Review Source sA silvio A. executivo Online Media Used the software for: I used a free trial ### "The best of plataform" April 7, 2025 5.0 "A must-have tool for ad and product research." Pros "Amazing platform to find winning products and ads." Cons "BigSpy makes competitor research super easy!" Review Source JC Jasmine C. CEO Electrical/Electronic Manufacturing Used the software for: I used a free trial ### "good tool for marketing" March 17, 2025 5.0 Pros It help me a lot to do product research! Cons It's a bit pricy. And needs to upgrade to pro if you wish to do pinterest ads research. Review Source ZB Zsolt B. ecommerce Automotive Used the software for: Less than 6 months ### "Best spy tool" March 11, 2025 5.0 i just finding mutch winnig product with this app Pros Becasue the biggest spy tool ! I just love it Cons I can search for many many category , like i can searc h just shopify store Review Source AR Ananda R. Owner Arts and Crafts Used the software for: I used a free trial ### "bigspy Experience" November 6, 2024 5.0 BigSpy provides comprehensive insights into the performance and trends of ads across multiple platforms like Facebook, Instagram, YouTube, Twitter, and more. Users can explore ads by category, platform, or specific criteria, making it useful for competitive research.While the tool is powerful, new users might find it somewhat complex initially, especially when it comes to refining searches and interpreting data. If we're trying to understand what types of ads are succeeding in our industry or niche, BigSpy is a great tool to analyze our competitors’ creative strategies. Pros What stands out about BigSpy is its comprehensive ad database and user-friendly interface. Cons While the platform is generally user-friendly, new users may find it takes a little time to get the hang of all the search filters, sorting options, and data interpretation. Review Source DN Duke N. Sales Real Estate Used the software for: I used a free trial ### "Awesome page" December 14, 2024 5.0 I love it when I use BigSpy ads yeah yeah Pros I love how detailed the ads are and very helpful Cons A lot of things to learn how to use it well Review Source RG Ryan G. CEO E-Learning Used the software for: I used a free trial ### "Great for ad spying!" December 15, 2024 5.0 Pros great to see top ads from other brands for inspiration Cons The interface can feel overwhelming due to the vast amount of data presented, making it less beginner-friendly Review Source mE mohamed E. Engineer Apparel & Fashion Used the software for: I used a free trial ### "awesome and helpful" November 29, 2024 4.0 Pros very easy and clear helped me to choose the correct product Cons the price is too much costly for me , other wise every thing is ok Review Source CM Cristian M. Owner Marketing and Advertising Used the software for: I used a free trial ### "The best ADSSPY" November 28, 2024 5.0 Pros The feature of being able to be inspired and spy other competitors ads Cons Everything is awesome! I had no problem using any of the features Review Source MR Malik R. \- Fund-Raising Used the software for: I used a free trial ### "An Effective and Innovative Ad Research Tool" November 3, 2024 5.0 Overall, my experience with BigSpy has been highly satisfying. It is a powerful tool for ad research, providing in-depth insights into popular ads across various social media platforms. This tool has helped me optimize my ad strategies and save a significant amount of time during the research process. Pros BigSpy offers detailed and intuitive ad tracking features that help me analyze ad trends across multiple platforms. It’s highly effective for competitor research and inspiring better advertising strategies. Cons Some premium features are quite costly for new users or small businesses. Additionally, the user interface sometimes takes a bit longer to load specific data. Review Source VD Vo D. Head of department Real Estate Used the software for: I used a free trial ### "Ads Search & Analyze" November 26, 2024 5.0 Can quickly find a successful advertising idea from another entity that is selling a similar product as yours Pros Ability to search and analyze ads using advanced filters to search for ads by keyword, industry, or specific target, helping to understand competitor strategies and find creative ideas Cons To use the full features and without limitations, I need to pay for the premium plans, which is a big hindrance for small units with limited budgets. Review Source CK Christopher K. Marketing Manager Marketing and Advertising Used the software for: I used a free trial ### "My usage of Big Spy " October 31, 2024 5.0 It is a well laid out platform with good tools for comparisons Pros It is very user friendly and has the tools needed to make correct decisions with ad creative etc. Cons Push to buy so soon. I only got to use the platform a brief moment. Review Source SR Sri R. Performance Marketer Marketing and Advertising Used the software for: I used a free trial ### "BigSpy is awesome" November 11, 2024 5.0 Great product idea, lovely dashboard and a variety of options Pros Great insights love the data options and suggestion Cons A little overwhelming but overall well structured Review Source RG Ravi G. Sales Executive Retail Used the software for: I used a free trial ### "Must recommended worth your money investment " November 9, 2024 5.0 Very Nice tool. Easy to use and everyone can understand Pros all platforms are included in one tool is great Cons Data Of Ads are very accurate and easy to understand Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.