# BigSpy Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BigSpy the right Social Media Monitoring solution for you? Explore 2484 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/203036/BigSpy/reviews --- BigSpy 4.8 (2484) [View alternatives](https://www.capterra.com/p/203036/BigSpy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of BigSpy Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews Strategic diGital marketing support 97% positive reviews out of 113 Most reviewers describe digital marketing features as essential for campaign planning, trend identification, and business growth. Son N Owner, 1 employee. "By studying the ad creatives and strategies of successful sellers, I have been able to identify trends and implement these winning techniques into my own marketing efforts." Restrictive pricing and free plan 51% negative reviews out of 421 Most users report pricing is high, with limited free features and costly advanced options for small businesses. Daniel R Ads, 2 - 10 employees. "The cost may not be affordable for everyone, especially for individuals or small businesses with limited budgets." Comprehensive competitor ad intelligence 100% positive reviews out of 68 Most users comment ad insights provide detailed analytics, enabling effective benchmarking and targeted campaign optimization. Alexandru D Marketing, 2 - 10 employees. "This extensive coverage provides users with unparalleled insights into ad trends, strategies, and performance metrics across different industries and niches." Challenging payment requirements 45% negative reviews out of 73 Most users comment payment is required early, with limited trial access and difficulties for international customers. Tobias T Owner, 1 employee. "One needs to pay, and there is no option to select ads in the Danish language." Efficient market research platform 98% positive reviews out of 47 Most reviewers indicate market research tools streamline competitor analysis, saving time and improving business decision-making. Slow performance and interface lag 39% negative reviews out of 59 Some reviewers describe performance and speed issues, including slow loading times and a crowded user interface. Quang H Mr, 2 - 10 employees. "The pricing is a bit higher and the interface is rather heavy, so it sometimes experiences lag and stuttering." ## Showing most helpful reviews Showing 1-25 of 2484 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Gabriela B. Creatives Online Media Used the software for: Less than 6 months ### "Best experience with a spy service" March 25, 2026 5.0 I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy platform. The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube. It makes it easier to get a broader view of what’s working across different channels. The search filters are decent—you can sort ads by engagement, date, keywords, and more—but sometimes I feel like they’re not as precise as some higher-end tools. Still, for the price, it does the job well. I’ve been able to find a lot of winning creatives and get inspiration for my own campaigns. One thing I really appreciate is how beginner-friendly it is. The interface is simple and doesn’t take long to get used to. That said, if you’re looking for deep analytics or very advanced tracking, BigSpy might feel a bit limited compared to more premium options. Overall, I’d say BigSpy is a great starting point for marketers or dropshippers who want to explore ad trends without spending too much. It’s not perfect, but it definitely delivers good value for the cost. Pros What I liked most about BigSpy is how easy it is to use and how much data you get for the price. The platform has a really large ad library across multiple channels like Facebook, Instagram, and TikTok, which makes it great for discovering trends and new creatives. I also liked how quickly you can find inspiration. Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching. It’s especially useful when you’re testing new niches or looking for angles that are already working. Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more expensive tools. Cons What I liked least about BigSpy is that the filtering system isn’t always as precise as I’d like. Sometimes it takes extra time to find truly relevant ads, especially in competitive niches. I also noticed that some ads in the database feel outdated or not very active anymore, which can make research a bit less efficient. Another downside is that the analytics are somewhat limited compared to more advanced tools. You can see engagement metrics, but you don’t really get deeper insights like conversion data or detailed performance breakdowns. Overall, it’s not a dealbreaker, but these limitations can slow you down a bit when you’re trying to find high-quality, winning ads quickly. Review Source VR Verified Reviewer Operation Manager Marketing and Advertising Used the software for: I used a free trial ### "A Helpful Tool for FaceBook Ads, But TikTok Access Could Be Easier" August 18, 2025 5.0 BigSpy is sufficient for my current needs and has been helpful in supporting my work. If the platform could lower the entry barrier for TikTok ad insights, it would be even better. Pros BigSpy provides comprehensive and up-to-date Facebook data. The frequent updates and wide coverage make it reliable and practical for daily use. Cons TikTok creatives are limited, and access may require a higher-tier subscription. I haven’t tried that yet, so can’t comment further. Alternatives considered [AdSpy](https://www.capterra.com/p/234038/AdSpy/) Reason for choosing BigSpy because of the feature for SA dedicated category SPY Review Source Elijah W. manager Airlines/Aviation Used the software for: I used a free trial ### "Hurry up and update the data." December 27, 2024 2.0 Pros Cheap Easy to use, fairly comprehensive data without regard to accuracy Cons Lack of timely updating of data and inaccurate data Review Source Sitdikov V. CEO Marketing and Advertising Used the software for: Less than 6 months ### "The best solution for finding workable ideas" February 7, 2026 5.0 I take ideas from major brands and other countries, adapt them to my client's needs, and get excellent results. Thank you, BigSpy. Pros Convenient and intuitive interface. A very large set of filters. Thanks to this, I can easily compile the selection of advertisers I need. Quick search for creatives. Complete information on ad duration, number of views, etc. Cons I would like the rates to be more affordable for freelancers. Because I need to provide high-quality competitor analysis. Switched from [AdSpy](https://www.capterra.com/p/234038/AdSpy/) Better and more complete functionality that marketers need Review Source PD Pranesh D. CEO Design Used the software for: I used a free trial ### "Top tool to SPY" July 5, 2025 5.0 It has been amazing to be honest ! Firstly, I came here from lot of recommendations from the youtube popularity and founf it's worth in first use ! Pros Big spy is really a great tool to find great products and sales it generates . It helps us find a useful information about the sites and their revenue to scale up ours based on the competition. Cons I don't think any cons for Bigspy ! But i have some suggestions ! 1. Improving the overall UI 2.Increasing the Platform reach Review Source JM Julihan M. Estrategista Marketing and Advertising Used the software for: Less than 6 months ### "From Brazil, to the World, with BigSpy" February 6, 2025 5.0 I take notes of copy about my niche and create thousands of new ads just by the search that i have made with BigSpy. Pros Simple, clean, assertive. The experience is impressive. Cons Spy ads about my niche. Impact many business by the benchmark that i do with the tool. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) BigSpy its better. More complete. I love the tool. Review Source DW Didik W. Head Non-Profit Organization Management Used the software for: Less than 6 months ### "ad spying and analysis incredibly straightforward" August 28, 2024 5.0 The platform stands out as a comprehensive tool for ad intelligence, offering a wide range of features that are incredibly useful for anyone involved in digital marketing or competitive analysis. The ability to access a vast database of ads from various platforms, coupled with advanced filtering options, makes it easy to find and analyze relevant campaigns. Pros BigSpy excels in providing an intuitive and user-friendly interface that makes ad spying and analysis incredibly straightforward. The platform offers a vast database of ads across multiple social media channels, making it easy to find trending campaigns and analyze competitors’ strategies Cons One of the main drawbacks is the limited access to certain features unless you subscribe to higher-tier plans. Some of the more advanced analytics and filtering options are locked behind a paywall, which can be frustrating for users who need these capabilities but are on a tighter budget. Switched from [Adsterra Ad Network](https://www.capterra.com/p/232054/Adsterra-Ad-Network/) more useful to analyze and spy the competitors Review Source RB Rachid B. CEO Consumer Electronics Used the software for: Less than 6 months ### "Best adspy for Ecommerce " October 1, 2024 5.0 BigSpy is a powerful tool that’s helped me analyze competitors and improve my marketing strategies. Pros BigSpy's large ad database and precise filters make tracking trends and competitors easy. It saves time and boosts creativity for my campaigns. Cons I dont think ive find things i dislike Switched from [Minea](https://www.capterra.com/p/10002297/Minea/)[SocialPeta](https://www.capterra.com/p/203185/SocialPeta/) less expenssive and better quality of services Review Source VR Verified Reviewer Affiliate Manager Marketing and Advertising Used the software for: I used a free trial ### "Simple and Effective Tool for Finding Trending Ads Across Multiple Platforms" March 27, 2026 5.0 Overall, my experience with BigSpy has been positive. It’s a useful tool for discovering trending ads and getting inspiration for creatives across multiple platforms. It helps speed up the research process, although it still requires manual effort to verify landing pages and offers. For the price, it provides good value, especially for beginners and intermediate marketers. Pros Easy to use and more efficient than using the Facebook Ads Library. It allows me to quickly find trending ads across multiple platforms and analyze creatives without spending too much time searching manually. Cons Some of the data can be inaccurate or outdated at times, and the filtering options are not as advanced compared to other ad spy tools. It also requires manual checking to confirm if an offer is actually profitable. Review Source Pavel S. CEO Market Research Used the software for: I used a free trial ### "Great value ad spy tool for marketers" March 24, 2026 5.0 Pros BigSpy offers excellent value for money compared to similar tools on the market. It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration. The interface is simple enough to navigate, and the filtering options help quickly find relevant ads. Overall, it’s a solid tool for marketers who need insights without paying premium prices. Cons The pricing is reasonable, but some advanced features are limited unless you upgrade to higher-tier plans. Additionally, the data can sometimes feel slightly outdated or incomplete depending on the platform and region. The UI could also be improved in terms of speed and responsiveness, especially when working with large datasets or applying multiple filters. Review Source MM Marcio M. Senior Media Buyer Marketing and Advertising Used the software for: Less than 6 months ### "BigSpy best spy tool" November 9, 2024 5.0 My overall experience with BigSpy has been positive, especially in terms of the depth and range of data available. The platform provides an extensive database of ads across different social media channels, making it easy to track trends, analyze competitors, and find creative inspiration. I found the search and filtering options useful for narrowing down results, and the analytics gave solid insights into ad performance across platforms. However, the learning curve was a bit steep due to the somewhat cluttered interface, and the platform occasionally lagged when running broad searches. While the subscription cost is on the higher end, the access to a broad set of ad intelligence tools and insights has been valuable for campaign planning and market research. Pros Very good spy tool, i like this.What I liked most about BigSpy is its extensive ad database and powerful search and filtering capabilities. Being able to see real-time ad trends across multiple platforms—like Facebook, Instagram, and TikTok—has been incredibly useful for tracking competitors and discovering creative strategies. The advanced filters make it easy to narrow down results by industry, engagement level, region, and ad type, which helps in finding highly relevant insights quickly. The platform’s data-driven insights and transparency into what’s working for competitors really stand out and make it a valuable tool for refining our own ad strategies. Cons What I liked least about BigSpy is its interface, which can be somewhat cluttered and confusing. While there is a lot of information available, the organization of options and filters isn’t always intuitive, which slows down navigation. Additionally, the platform can be a bit slow to load some data, especially for broader searches. Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users. Review Source Edu S. CEO Marketing and Advertising Used the software for: I used a free trial ### " BigSpy is an essential tool" February 23, 2025 5.0 BigSpy is an essential tool for anyone working with direct product traffic. It greatly shortens the time spent analyzing what competitors are doing and, better yet, provides insights into what works best or is trending. It is a very valuable tool. Pros I liked the ease and amount of insights it presents in each ad. Cons I think they could improve the organization of the filters. I was a little lost Review Source Nour Eldin O. owner Marketing and Advertising Used the software for: I used a free trial ### "5 stars, always online" March 2, 2025 5.0 amazing data visulaization. easy use. fast results. Pros accurate data, helpful tools, easy use, amazing profile Cons alot of pop ups, distract my experience. Review Source TD Terry D. Marketing Computer Hardware Used the software for: Less than 6 months ### "great software" April 21, 2025 5.0 BigSpy is definitely the software I need. Recommend to all social media marketers Pros has almost all data I need, and the data is accurate. I'm always looking for such a software Cons The trial account has limited function and data, though it is good enough Review Source sA silvio A. executivo Online Media Used the software for: I used a free trial ### "The best of plataform" April 7, 2025 5.0 "A must-have tool for ad and product research." Pros "Amazing platform to find winning products and ads." Cons "BigSpy makes competitor research super easy!" Review Source AK Ajay K. Digital Marketing executive Education Management Used the software for: I used a free trial ### "My Honest Review " August 24, 2024 5.0 My overall experience with BigSpy has been highly positive. The platform provides an impressive array of features that cater to both novice and experienced marketers seeking in-depth ad intelligence and competitive analysis. And the most i like its interface very easy to use Pros I recently had the chance to explore BigSpy, and I must say, it stands out as an exceptional tool for competitive analysis and market research. What I liked most about BigSpy is its comprehensive and intuitive ad intelligence platform. Cons While BigSpy offers a powerful suite of tools for ad intelligence and competitive analysis, there are a few aspects that could be improved. One area that I found less appealing is the platform's pricing structure. I think its Really Costly For n Individual Advertiser Review Source LM Lorena M. Campaign Manager Marketing and Advertising Used the software for: I used a free trial ### "Great tool for marketing" February 15, 2025 5.0 I just discovered it and I think it would be a powerful tool to be more efficient at my job Pros A lot of insights and data to benchmark and analyze useful data Cons There's locked content and Im not sure if it allows to see estimate budgets Review Source MR Malik R. \- Fund-Raising Used the software for: I used a free trial ### "An Effective and Innovative Ad Research Tool" November 3, 2024 5.0 Overall, my experience with BigSpy has been highly satisfying. It is a powerful tool for ad research, providing in-depth insights into popular ads across various social media platforms. This tool has helped me optimize my ad strategies and save a significant amount of time during the research process. Pros BigSpy offers detailed and intuitive ad tracking features that help me analyze ad trends across multiple platforms. It’s highly effective for competitor research and inspiring better advertising strategies. Cons Some premium features are quite costly for new users or small businesses. Additionally, the user interface sometimes takes a bit longer to load specific data. Review Source VE Victoria E. Ecommerce Marketer Marketing and Advertising Used the software for: I used a free trial ### "BIG SPY REVIEW" January 25, 2025 5.0 good user experience gained some insights from the platform Pros It's intuitive and easy to use, love it. Cons most of the features are paid, don't like that Review Source CK Christopher K. Marketing Manager Marketing and Advertising Used the software for: I used a free trial ### "My usage of Big Spy " October 31, 2024 5.0 It is a well laid out platform with good tools for comparisons Pros It is very user friendly and has the tools needed to make correct decisions with ad creative etc. Cons Push to buy so soon. I only got to use the platform a brief moment. Review Source CM Cristian M. Owner Marketing and Advertising Used the software for: I used a free trial ### "The best ADSSPY" November 28, 2024 5.0 Pros The feature of being able to be inspired and spy other competitors ads Cons Everything is awesome! I had no problem using any of the features Review Source mE mohamed E. Engineer Apparel & Fashion Used the software for: I used a free trial ### "awesome and helpful" November 29, 2024 4.0 Pros very easy and clear helped me to choose the correct product Cons the price is too much costly for me , other wise every thing is ok Review Source CM Chihab M. Media Buyer Cosmetics Used the software for: I used a free trial ### "My review for bigspy" November 28, 2024 5.0 it's been promising for the moment, i'm waiting for the results of my ad campaigns after i use bigspy Pros it really helps me narrow down the ad copy and check what my competitors are doing Cons it's very complex with a lot of options maybe i don't understand yet Review Source hL haiyu L. sale Electrical/Electronic Manufacturing Used the software for: I used a free trial ### "It's simple and fast" November 28, 2024 5.0 It's simple and fast,It made my work go smoothly and is worth recommending Pros It is of great help for advertising plan research Cons I haven't found anything bad yet,It made my work go smoothly and is worth recommending Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) The advertising data is not very detailed Review Source gL gaurav L. Marketing manager Alternative Medicine Used the software for: I used a free trial ### "great web to use " November 7, 2024 5.0 awsome , overall experience with bigspy was good Pros awsome easy to use , anyone can use it . details Cons i did not find any cons yet , may be there are Review Source Similar Products Featured ## Related categories [Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.