# BigSpy Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BigSpy the right Social Media Monitoring solution for you? Explore 2484 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/203036/BigSpy/reviews --- BigSpy 4.8 (2484) [View alternatives](https://www.capterra.com/p/203036/BigSpy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of BigSpy Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews KC Kent C Head of techAccounting, Self-employedUsed the software for: I used a free trial. “The keyword search and filtering options make it easy to find advertisers in specific industries, especially for niches like coaching, courses, and online education.“ March 12, 2026 Abhishek C Media buyerMarketing and Advertising, 11 - 50 employeesUsed the software for: I used a free trial. “The free plan is very limited, and the $99 Pro plan is expensive with reported billing issues.......“ January 15, 2026 Karen J GERENTE GENERALComputer Software, 2 - 10 employeesUsed the software for: I used a free trial. “I run a marketing agency and BigSpy has helped me better understand my clients and their competitors, allowing me to create more effective campaigns.“ January 28, 2026 KO Kostiantyn O ConsultantManagement Consulting, 1,001 - 5,000 employeesUsed the software for: I used a free trial. “The pricing might be a bit steep for smaller businesses or solo marketers, and sometimes the data isn’t updated quickly enough for new campaigns.“ September 19, 2024 Jeremie C CEOE-Learning, 2 - 10 employeesUsed the software for: I used a free trial. “i like that we're able to see performance of other ads, and track direct performance of the ads and not just see the image like facebook library“ December 30, 2025 MM Marcio M Senior Media BuyerMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users.“ November 9, 2024 Pavel S CEOMarket Research, 11 - 50 employeesUsed the software for: I used a free trial. “It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration.“ March 24, 2026 MA Md Imran A administratorComputer Software, Self-employedUsed the software for: I used a free trial. “this tool is not covering many of the countries and does not support refunds.“ July 5, 2025 ## Showing most helpful reviews Showing 1-25 of 2484 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sitdikov V. CEO Marketing and Advertising Used the software for: Less than 6 months ### "The best solution for finding workable ideas" February 7, 2026 5.0 I take ideas from major brands and other countries, adapt them to my client's needs, and get excellent results. Thank you, BigSpy. Pros Convenient and intuitive interface. A very large set of filters. Thanks to this, I can easily compile the selection of advertisers I need. Quick search for creatives. Complete information on ad duration, number of views, etc. Cons I would like the rates to be more affordable for freelancers. Because I need to provide high-quality competitor analysis. Switched from [AdSpy](https://www.capterra.com/p/234038/AdSpy/) Better and more complete functionality that marketers need Review Source Gabriela B. Creatives Online Media Used the software for: Less than 6 months ### "Best experience with a spy service" March 25, 2026 5.0 I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy platform. The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube. It makes it easier to get a broader view of what’s working across different channels. The search filters are decent—you can sort ads by engagement, date, keywords, and more—but sometimes I feel like they’re not as precise as some higher-end tools. Still, for the price, it does the job well. I’ve been able to find a lot of winning creatives and get inspiration for my own campaigns. One thing I really appreciate is how beginner-friendly it is. The interface is simple and doesn’t take long to get used to. That said, if you’re looking for deep analytics or very advanced tracking, BigSpy might feel a bit limited compared to more premium options. Overall, I’d say BigSpy is a great starting point for marketers or dropshippers who want to explore ad trends without spending too much. It’s not perfect, but it definitely delivers good value for the cost. Pros What I liked most about BigSpy is how easy it is to use and how much data you get for the price. The platform has a really large ad library across multiple channels like Facebook, Instagram, and TikTok, which makes it great for discovering trends and new creatives. I also liked how quickly you can find inspiration. Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching. It’s especially useful when you’re testing new niches or looking for angles that are already working. Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more expensive tools. Cons What I liked least about BigSpy is that the filtering system isn’t always as precise as I’d like. Sometimes it takes extra time to find truly relevant ads, especially in competitive niches. I also noticed that some ads in the database feel outdated or not very active anymore, which can make research a bit less efficient. Another downside is that the analytics are somewhat limited compared to more advanced tools. You can see engagement metrics, but you don’t really get deeper insights like conversion data or detailed performance breakdowns. Overall, it’s not a dealbreaker, but these limitations can slow you down a bit when you’re trying to find high-quality, winning ads quickly. Review Source Elijah W. manager Airlines/Aviation Used the software for: I used a free trial ### "Hurry up and update the data." December 27, 2024 2.0 Pros Cheap Easy to use, fairly comprehensive data without regard to accuracy Cons Lack of timely updating of data and inaccurate data Review Source KC Kent C. Head of tech Accounting Used the software for: I used a free trial ### "Head Of Technology " March 12, 2026 5.0 Overall, BigSpy is a very valuable tool for anyone doing market research, competitor analysis, or ad creative research. It provides strong visibility into advertising strategies and makes it easier to identify trends and successful campaigns in different industries. For marketers, agencies, and entrepreneurs looking to study high-performing ads or discover companies actively spending on paid traffic, it is a very useful platform. Pros BigSpy is very useful for researching active ads across Facebook, Instagram, YouTube and other platforms. The keyword search and filtering options make it easy to find advertisers in specific industries, especially for niches like coaching, courses, and online education. I like that you can quickly see ad creatives, landing pages, engagement data, and how long ads have been running. That makes it much easier to identify profitable campaigns and understand what messaging is working in the market. Cons The interface can take a little time to learn at first, especially if you are new to ad research tools. Some advanced filtering options could be a bit more intuitive, and occasionally the search results require refining keywords to get the most relevant ads. However, once you get used to the platform it becomes much easier to navigate. Review Source VR Verified Reviewer Affiliate Manager Marketing and Advertising Used the software for: I used a free trial ### "Simple and Effective Tool for Finding Trending Ads Across Multiple Platforms" March 27, 2026 5.0 Overall, my experience with BigSpy has been positive. It’s a useful tool for discovering trending ads and getting inspiration for creatives across multiple platforms. It helps speed up the research process, although it still requires manual effort to verify landing pages and offers. For the price, it provides good value, especially for beginners and intermediate marketers. Pros Easy to use and more efficient than using the Facebook Ads Library. It allows me to quickly find trending ads across multiple platforms and analyze creatives without spending too much time searching manually. Cons Some of the data can be inaccurate or outdated at times, and the filtering options are not as advanced compared to other ad spy tools. It also requires manual checking to confirm if an offer is actually profitable. Review Source Pavel S. CEO Market Research Used the software for: I used a free trial ### "Great value ad spy tool for marketers" March 24, 2026 5.0 Pros BigSpy offers excellent value for money compared to similar tools on the market. It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration. The interface is simple enough to navigate, and the filtering options help quickly find relevant ads. Overall, it’s a solid tool for marketers who need insights without paying premium prices. Cons The pricing is reasonable, but some advanced features are limited unless you upgrade to higher-tier plans. Additionally, the data can sometimes feel slightly outdated or incomplete depending on the platform and region. The UI could also be improved in terms of speed and responsiveness, especially when working with large datasets or applying multiple filters. Review Source VR Verified Reviewer Administrative Support Consumer Goods Used the software for: I used a free trial ### "Super Effective!" March 13, 2026 5.0 Number one go-to tool for my business!! Superb experience so far, and i will recommend everyone who is looking for a go to tool for their business. Pros For my daily product research i use this tool to find trending products. I will give it a five out of five rating so far. Cons No negative side yet. If they can reduce the price that would be a great plus for the startup, right? Review Source VR Verified Reviewer Marketing Director Gambling & Casinos Used the software for: I used a free trial ### "so far so good, better for small company" March 2, 2026 4.0 My overall experience with BigSpy has been positive so far. The UI feels clean and easy to use, similar to SocialPeta, and I’m planning to explore the features more deeply over time. Pros One thing I really like is that this platform allows monthly payments. Compared to SocialPeta, which requires an annual subscription, the price is much more reasonable. Cons What I like most about this ad monitoring platform is that its ad search results are complete, updated quickly, and cover all media platforms. Switched from [SocialPeta](https://www.capterra.com/p/203185/SocialPeta/) Expired, and the price is way too expensive. Review Source VR Verified Reviewer ceo Accounting Used the software for: I used a free trial ### "highly recommend" February 9, 2026 4.0 Pros HELP ME WITH MY BRAND in every apect specialy marketing , HAS EVERYTHING BUT GOOD CUSTOMER SERVICE and anszering in time Review Source VR Verified Reviewer marketer Retail Used the software for: I used a free trial ### "Great Satisfied" February 16, 2026 5.0 Helpful tool for marketers; delivers strong ad analytics though UI needs refinements, powerful ad insights. Pros Powerful ad insights, easy to track competitors, and great for creative inspiration overall satisfied. Cons Interface feels cluttered at times, and filtering options could be more intuitive for people who are beginners. Review Source MM Marcio M. Senior Media Buyer Marketing and Advertising Used the software for: Less than 6 months ### "BigSpy best spy tool" November 9, 2024 5.0 My overall experience with BigSpy has been positive, especially in terms of the depth and range of data available. The platform provides an extensive database of ads across different social media channels, making it easy to track trends, analyze competitors, and find creative inspiration. I found the search and filtering options useful for narrowing down results, and the analytics gave solid insights into ad performance across platforms. However, the learning curve was a bit steep due to the somewhat cluttered interface, and the platform occasionally lagged when running broad searches. While the subscription cost is on the higher end, the access to a broad set of ad intelligence tools and insights has been valuable for campaign planning and market research. Pros Very good spy tool, i like this.What I liked most about BigSpy is its extensive ad database and powerful search and filtering capabilities. Being able to see real-time ad trends across multiple platforms—like Facebook, Instagram, and TikTok—has been incredibly useful for tracking competitors and discovering creative strategies. The advanced filters make it easy to narrow down results by industry, engagement level, region, and ad type, which helps in finding highly relevant insights quickly. The platform’s data-driven insights and transparency into what’s working for competitors really stand out and make it a valuable tool for refining our own ad strategies. Cons What I liked least about BigSpy is its interface, which can be somewhat cluttered and confusing. While there is a lot of information available, the organization of options and filters isn’t always intuitive, which slows down navigation. Additionally, the platform can be a bit slow to load some data, especially for broader searches. Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users. Review Source AK Ajay K. Digital Marketing executive Education Management Used the software for: I used a free trial ### "My Honest Review " August 24, 2024 5.0 My overall experience with BigSpy has been highly positive. The platform provides an impressive array of features that cater to both novice and experienced marketers seeking in-depth ad intelligence and competitive analysis. And the most i like its interface very easy to use Pros I recently had the chance to explore BigSpy, and I must say, it stands out as an exceptional tool for competitive analysis and market research. What I liked most about BigSpy is its comprehensive and intuitive ad intelligence platform. Cons While BigSpy offers a powerful suite of tools for ad intelligence and competitive analysis, there are a few aspects that could be improved. One area that I found less appealing is the platform's pricing structure. I think its Really Costly For n Individual Advertiser Review Source oE onur E. Director Cosmetics Used the software for: I used a free trial ### "Great Tool for Ad Research and Inspiration" April 11, 2025 5.0 Overall, my experience with BigSpy has been positive. It's a powerful tool for ad research and inspiration, especially for Facebook and Instagram. With a few improvements to speed and filtering, it could be even better. Pros I really liked how BigSpy helps me find high-performing ads quickly and gives detailed insights into competitors' strategies. Cons Sometimes the search filters are a bit clunky and results can be slightly outdated or irrelevant. Review Source NB NITUL B. Product manager Electrical/Electronic Manufacturing Used the software for: I used a free trial ### "Big spy review" December 12, 2024 5.0 Very good. Very informative. Very eye catching woo factor products Pros Latest trend products display. Most popular products from different countries by popularity is displayed. Cons there are more than required trend and popular product Review Source DL Dan L. Marketing E-Learning Used the software for: I used a free trial ### "Nice tool for general ads" April 8, 2025 5.0 Pros Awesome for everything fb instagram and TikTok Cons Bit pricey in my opinion they should give a bit of wiggle room to try Review Source DP Dhruv P. administartive Health, Wellness and Fitness Used the software for: I used a free trial ### "best Ad spy tool compared to others " January 28, 2025 5.0 overall very good experience i loved to use this Pros very easy to use i compared all by other ad spy found it very good to use it Cons many options to select please choose auto options for some option Review Source JB Jacob B. None Design Used the software for: I used a free trial ### "Honest Review" February 14, 2025 4.0 I would rate it better if I could have a better 'feel' for the service. Pros Easy to use and very versatile! I can use the many filters to find what I'm looking for Cons The free trial is just the same ads repeated. Review Source KO Kostiantyn O. Consultant Management Consulting Used the software for: I used a free trial ### "BigSpy review" September 19, 2024 4.0 Pros BigSpy provides a large amount of ad data across major platforms like Facebook and Instagram, making it easy to track competitors. The interface is user-friendly and doesn’t take long to get the hang of, even for beginners. The filtering options allow quick access to top-performing ads, and it’s a great tool for finding creative inspiration from successful campaigns. Cons The platform lacks extensive data for smaller or niche platforms, which can limit targeting in specific areas. The pricing might be a bit steep for smaller businesses or solo marketers, and sometimes the data isn’t updated quickly enough for new campaigns. The dashboard could also benefit from more customization options to tailor it to individual needs. Review Source DN Duke N. Sales Real Estate Used the software for: I used a free trial ### "Awesome page" December 14, 2024 5.0 I love it when I use BigSpy ads yeah yeah Pros I love how detailed the ads are and very helpful Cons A lot of things to learn how to use it well Review Source JR John R. Assistant - Treasury Chemicals Used the software for: I used a free trial ### "Bigspy Review - JR2025" January 14, 2025 5.0 Positive overall. Has a wide range of features which will help my business. Pros The ease of use. I like the fact you can copy ads directly. Cons Slow connection times for loading the ad creatives. Review Source JP Jaki P. Data Analyst Food Production Used the software for: I used a free trial ### "BigSpy Review" October 5, 2024 5.0 BigSpy is a useful tool if you're looking to find trending ads. It helps you see what ads are popular across different platforms like Facebook, Instagram, YouTube, and more. It’s designed to help marketers, business owners, and anyone interested in advertising keep track of what’s working in the world of ads. Pros Craziest and easiest interface to use and find products. Cons The least liked thing about BigSpy could be its limited free features. While the tool offers a lot of valuable insights, the free version has restrictions on how much data you can access. To unlock the full potential, users need to opt for the paid version, which might not be ideal for those just starting out or on a tight budget. Some users also mention that searching through large datasets can take time, and they’d prefer quicker filtering options. Review Source ABS Abu Bakker S. Brand Designer Design Used the software for: I used a free trial ### "I love BigSpy" November 3, 2024 4.0 BigSpy offers useful ad insights across platforms, making it great for creative inspiration. However, limited filters and a cluttered interface can hinder finding specific insights quickly. Still, it's a valuable tool. Pros Powerful ad insights and detailed analytics. Cons Limited customization and filter options. Review Source MB Mahesh B. owner Utilities Used the software for: I used a free trial ### "Excellent Tool for Ad Research, Though Initially Overwhelming" September 5, 2024 5.0 I've had a great overall experience with BigSpy. It has grown to be a useful tool in my marketing toolbox, assisting me in honing my tactics by examining the most successful advertisements in my market. It has a bit of a learning curve at first, but it's a great tool for ad intelligence once you get the hang of it. Pros BigSpy's extensive database and robust search features are what I found most appealing, as they make it simple for me to find top-performing advertisements on various platforms. Targeting particular sectors, ad kinds, or geographical areas is made simple by the extensive filtering options, which also provide excellent insights for competitive analysis and creative inspiration. Cons A paid subscription is required to access the more complex functions, as the free version offers restricted capability. Review Source KF Kashyap F. CEO Luxury Goods & Jewelry Used the software for: I used a free trial ### "Powerful Ad Insights and Easy Tracking" September 11, 2024 4.0 Pros t provides deep insights into competitors' ad strategies across various platforms, helping me stay ahead in my campaigns. The user interface is intuitive, making it easy to track trends and discover top-performing ads. Plus, the ability to filter by industry, region, and platform allows for precise analysis. It’s a fantastic tool for improving ad creativity and maximizing ROI! Cons t provides deep insights into competitors' ad strategies across various platforms, helping me stay ahead in my campaigns. The user interface is intuitive, making it easy to track trends and discover top-performing ads. Plus, the ability to filter by industry, region, and platform allows for precise analysis. It’s a fantastic tool for improving ad creativity and maximizing ROI! Review Source MM Matt M. aCCOUNTANT Accounting Used the software for: I used a free trial ### "Review on this platform" October 29, 2024 5.0 My overall experience was phenomenal and I would definitely recommend this platform for other advertisers Pros The variety of insights as well as ho easy it is to search information Cons I really liked the platform and did not find anything particularly bad about it Review Source Similar Products Featured