# BigSpy Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BigSpy the right Social Media Monitoring solution for you? Explore 2485 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/203036/BigSpy/reviews --- BigSpy 4.8 (2485) [View alternatives](https://www.capterra.com/p/203036/BigSpy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of BigSpy Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews Strategic diGital marketing support 97% positive reviews out of 113 Most reviewers find digital marketing features help identify trends, refine strategies, and accelerate campaign effectiveness across channels. josh P. CEO, 1 employee. "It's an essential tool for all marketers, especially beginners because it can cut a huge chunk out of the learning curve." Restrictive and costly pricing 51% negative reviews out of 421 Most reviewers report pricing as expensive, with limited free access and essential features locked behind higher-tier plans. Marcio M. Senior Media Buyer, 11 - 50 employees. "Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users." Comprehensive competitor ad intelligence 100% positive reviews out of 68 Most reviewers describe ad insights as offering in-depth, multi-platform analytics that streamline competitive research and improve campaign targeting. Alexandru D. Marketing, 2 - 10 employees. "This extensive coverage provides users with unparalleled insights into ad trends, strategies, and performance metrics across different industries and niches." Upfront payment barriers 45% negative reviews out of 73 Some reviewers describe payment as inconvenient, requiring early commitment and presenting affordability issues for new or international users. Tobias T. Owner, 1 employee. "One needs to pay, and there is no option to select ads in the Danish language." Robust market research capabilities 98% positive reviews out of 47 Most reviewers indicate market research tools enable efficient, accurate competitor analysis and product discovery for business growth. Occasional slow performance 39% negative reviews out of 59 Some reviewers report performance and speed issues, noting slow loading times and interface lag during research tasks. Manuel A. Ceo, 2 - 10 employees. "Finally, occasional lag in loading times can slow down the research process." ## Showing most helpful reviews Showing 1-25 of 2485 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sitdikov V. CEO Marketing and Advertising Used the software for: Less than 6 months ### "The best solution for finding workable ideas" February 7, 2026 5.0 I take ideas from major brands and other countries, adapt them to my client's needs, and get excellent results. Thank you, BigSpy. Pros Convenient and intuitive interface. A very large set of filters. Thanks to this, I can easily compile the selection of advertisers I need. Quick search for creatives. Complete information on ad duration, number of views, etc. Cons I would like the rates to be more affordable for freelancers. Because I need to provide high-quality competitor analysis. Switched from [AdSpy](https://www.capterra.com/p/234038/AdSpy/) Better and more complete functionality that marketers need Review Source VR Verified Reviewer Operation Manager Marketing and Advertising Used the software for: I used a free trial ### "A Helpful Tool for FaceBook Ads, But TikTok Access Could Be Easier" August 18, 2025 5.0 BigSpy is sufficient for my current needs and has been helpful in supporting my work. If the platform could lower the entry barrier for TikTok ad insights, it would be even better. Pros BigSpy provides comprehensive and up-to-date Facebook data. The frequent updates and wide coverage make it reliable and practical for daily use. Cons TikTok creatives are limited, and access may require a higher-tier subscription. I haven’t tried that yet, so can’t comment further. Alternatives considered [AdSpy](https://www.capterra.com/p/234038/AdSpy/) Reason for choosing BigSpy because of the feature for SA dedicated category SPY Review Source Elijah W. manager Airlines/Aviation Used the software for: I used a free trial ### "Hurry up and update the data." December 27, 2024 2.0 Pros Cheap Easy to use, fairly comprehensive data without regard to accuracy Cons Lack of timely updating of data and inaccurate data Review Source VR Verified Reviewer Affiliate Manager Marketing and Advertising Used the software for: I used a free trial ### "Simple and Effective Tool for Finding Trending Ads Across Multiple Platforms" March 27, 2026 5.0 Overall, my experience with BigSpy has been positive. It’s a useful tool for discovering trending ads and getting inspiration for creatives across multiple platforms. It helps speed up the research process, although it still requires manual effort to verify landing pages and offers. For the price, it provides good value, especially for beginners and intermediate marketers. Pros Easy to use and more efficient than using the Facebook Ads Library. It allows me to quickly find trending ads across multiple platforms and analyze creatives without spending too much time searching manually. Cons Some of the data can be inaccurate or outdated at times, and the filtering options are not as advanced compared to other ad spy tools. It also requires manual checking to confirm if an offer is actually profitable. Review Source PD Pranesh D. CEO Design Used the software for: I used a free trial ### "Top tool to SPY" July 5, 2025 5.0 It has been amazing to be honest ! Firstly, I came here from lot of recommendations from the youtube popularity and founf it's worth in first use ! Pros Big spy is really a great tool to find great products and sales it generates . It helps us find a useful information about the sites and their revenue to scale up ours based on the competition. Cons I don't think any cons for Bigspy ! But i have some suggestions ! 1. Improving the overall UI 2.Increasing the Platform reach Review Source JM Julihan M. Estrategista Marketing and Advertising Used the software for: Less than 6 months ### "From Brazil, to the World, with BigSpy" February 6, 2025 5.0 I take notes of copy about my niche and create thousands of new ads just by the search that i have made with BigSpy. Pros Simple, clean, assertive. The experience is impressive. Cons Spy ads about my niche. Impact many business by the benchmark that i do with the tool. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) BigSpy its better. More complete. I love the tool. Review Source RB Rachid B. CEO Consumer Electronics Used the software for: Less than 6 months ### "Best adspy for Ecommerce " October 1, 2024 5.0 BigSpy is a powerful tool that’s helped me analyze competitors and improve my marketing strategies. Pros BigSpy's large ad database and precise filters make tracking trends and competitors easy. It saves time and boosts creativity for my campaigns. Cons I dont think ive find things i dislike Switched from [Minea](https://www.capterra.com/p/10002297/Minea/)[SocialPeta](https://www.capterra.com/p/203185/SocialPeta/) less expenssive and better quality of services Review Source DW Didik W. Head Non-Profit Organization Management Used the software for: Less than 6 months ### "ad spying and analysis incredibly straightforward" August 28, 2024 5.0 The platform stands out as a comprehensive tool for ad intelligence, offering a wide range of features that are incredibly useful for anyone involved in digital marketing or competitive analysis. The ability to access a vast database of ads from various platforms, coupled with advanced filtering options, makes it easy to find and analyze relevant campaigns. Pros BigSpy excels in providing an intuitive and user-friendly interface that makes ad spying and analysis incredibly straightforward. The platform offers a vast database of ads across multiple social media channels, making it easy to find trending campaigns and analyze competitors’ strategies Cons One of the main drawbacks is the limited access to certain features unless you subscribe to higher-tier plans. Some of the more advanced analytics and filtering options are locked behind a paywall, which can be frustrating for users who need these capabilities but are on a tighter budget. Switched from [Adsterra Ad Network](https://www.capterra.com/p/232054/Adsterra-Ad-Network/) more useful to analyze and spy the competitors Review Source Gabriela B. Creatives Online Media Used the software for: Less than 6 months ### "Best experience with a spy service" March 25, 2026 5.0 I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy platform. The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube. It makes it easier to get a broader view of what’s working across different channels. The search filters are decent—you can sort ads by engagement, date, keywords, and more—but sometimes I feel like they’re not as precise as some higher-end tools. Still, for the price, it does the job well. I’ve been able to find a lot of winning creatives and get inspiration for my own campaigns. One thing I really appreciate is how beginner-friendly it is. The interface is simple and doesn’t take long to get used to. That said, if you’re looking for deep analytics or very advanced tracking, BigSpy might feel a bit limited compared to more premium options. Overall, I’d say BigSpy is a great starting point for marketers or dropshippers who want to explore ad trends without spending too much. It’s not perfect, but it definitely delivers good value for the cost. Pros What I liked most about BigSpy is how easy it is to use and how much data you get for the price. The platform has a really large ad library across multiple channels like Facebook, Instagram, and TikTok, which makes it great for discovering trends and new creatives. I also liked how quickly you can find inspiration. Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching. It’s especially useful when you’re testing new niches or looking for angles that are already working. Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more expensive tools. Cons What I liked least about BigSpy is that the filtering system isn’t always as precise as I’d like. Sometimes it takes extra time to find truly relevant ads, especially in competitive niches. I also noticed that some ads in the database feel outdated or not very active anymore, which can make research a bit less efficient. Another downside is that the analytics are somewhat limited compared to more advanced tools. You can see engagement metrics, but you don’t really get deeper insights like conversion data or detailed performance breakdowns. Overall, it’s not a dealbreaker, but these limitations can slow you down a bit when you’re trying to find high-quality, winning ads quickly. Review Source Pavel S. CEO Market Research Used the software for: I used a free trial ### "Great value ad spy tool for marketers" March 24, 2026 5.0 Pros BigSpy offers excellent value for money compared to similar tools on the market. It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration. The interface is simple enough to navigate, and the filtering options help quickly find relevant ads. Overall, it’s a solid tool for marketers who need insights without paying premium prices. Cons The pricing is reasonable, but some advanced features are limited unless you upgrade to higher-tier plans. Additionally, the data can sometimes feel slightly outdated or incomplete depending on the platform and region. The UI could also be improved in terms of speed and responsiveness, especially when working with large datasets or applying multiple filters. Review Source VR Verified Reviewer CEO International Trade and Development Used the software for: I used a free trial ### "Powerful ad spy tool, but paid plans are necessary." August 3, 2025 5.0 My overall experience with BigSpy is positive, with a few caveats. It is an extremely useful tool for anyone working in digital marketing and advertising. It helps solve the problem of creative blocks and allows you to learn directly from the strategies of major competitors. The user interface is intuitive and easy to use, making searching and analysis simpler. However, to get the best experience, you must be prepared to invest in the paid plans. If you are serious about competitive analysis and optimizing your ad campaigns, the cost is reasonable for the value it provides. BigSpy works best when used as a strategic research tool, helping you capture market trends and make data-driven decisions rather than relying on guesswork. It is a worthwhile investment for professional marketers and businesses looking to gain a competitive edge. Pros What impresses me the most about BigSpy is its enormous and diverse ad database. With access to millions of ad creatives from 9 major platforms like Facebook, Instagram, TikTok, and Google, this tool is truly a "gold mine" for competitor research and finding creative inspiration. The detailed filtering capabilities by country, industry, ad type, and even campaign objective help me quickly find exactly what I need. Being able to see the top-performing ads in my industry saves a tremendous amount of time and effort during the brainstorming and design phase. Cons The biggest drawback of BigSpy is the limitations of its free and basic plans. The free plan essentially only lets you "trial" the tool with a very limited number of searches, which isn't enough to conduct in-depth research. To truly unlock the tool's power, you are almost forced to upgrade to the Pro paid plans, which come at a considerable cost for individual users or small businesses. Occasionally, there is also a slight delay in the data updates for the newest ads. Review Source VR Verified Reviewer IPTV Accounting Used the software for: I used a free trial ### "Good experience" March 14, 2025 5.0 Pros A very distinguished site in showing all competitors with ease and without complications Cons It's a bit expensive, There are several options that I don't understand yet, but I registered a few days ago and I think I will understand soon. Review Source TD Terry D. Marketing Computer Hardware Used the software for: Less than 6 months ### "great software" April 21, 2025 5.0 BigSpy is definitely the software I need. Recommend to all social media marketers Pros has almost all data I need, and the data is accurate. I'm always looking for such a software Cons The trial account has limited function and data, though it is good enough Review Source sA silvio A. executivo Online Media Used the software for: I used a free trial ### "The best of plataform" April 7, 2025 5.0 "A must-have tool for ad and product research." Pros "Amazing platform to find winning products and ads." Cons "BigSpy makes competitor research super easy!" Review Source JC Jasmine C. CEO Electrical/Electronic Manufacturing Used the software for: I used a free trial ### "good tool for marketing" March 17, 2025 5.0 Pros It help me a lot to do product research! Cons It's a bit pricy. And needs to upgrade to pro if you wish to do pinterest ads research. Review Source AR Ananda R. Owner Arts and Crafts Used the software for: I used a free trial ### "bigspy Experience" November 6, 2024 5.0 BigSpy provides comprehensive insights into the performance and trends of ads across multiple platforms like Facebook, Instagram, YouTube, Twitter, and more. Users can explore ads by category, platform, or specific criteria, making it useful for competitive research.While the tool is powerful, new users might find it somewhat complex initially, especially when it comes to refining searches and interpreting data. If we're trying to understand what types of ads are succeeding in our industry or niche, BigSpy is a great tool to analyze our competitors’ creative strategies. Pros What stands out about BigSpy is its comprehensive ad database and user-friendly interface. Cons While the platform is generally user-friendly, new users may find it takes a little time to get the hang of all the search filters, sorting options, and data interpretation. Review Source VE Victoria E. Ecommerce Marketer Marketing and Advertising Used the software for: I used a free trial ### "BIG SPY REVIEW" January 25, 2025 5.0 good user experience gained some insights from the platform Pros It's intuitive and easy to use, love it. Cons most of the features are paid, don't like that Review Source AZ Azza Z. Senior Digital marketing Writing and Editing Used the software for: I used a free trial ### "Still need to discover " April 9, 2025 3.0 it is middle , I want to have more time to understand the tool Pros the idea that will gather all the informations of competitors in one place Cons Overwhelming and no tutorial to understand how that works Review Source LM Lydia M. Founder Consumer Goods Used the software for: I used a free trial ### "Beginner friendly" November 10, 2024 5.0 I really do like the fast pace it has, I love how i really got what I want with it , and I get the information that I can use and apply to y own business Pros The amount of details it provides, and ow it is beginner friendly Cons That i have to pay to get some features that I need like the script and words Review Source mE mohamed E. Engineer Apparel & Fashion Used the software for: I used a free trial ### "awesome and helpful" November 29, 2024 4.0 Pros very easy and clear helped me to choose the correct product Cons the price is too much costly for me , other wise every thing is ok Review Source GC Gong C. Manager Capital Markets Used the software for: I used a free trial ### "Dive in ads in BigSpy" February 24, 2025 5.0 Pros It is fast and secure to find all the ads materials, I Like it Cons I can compare the competitor's ads among most of them Review Source CK Christopher K. Marketing Manager Marketing and Advertising Used the software for: I used a free trial ### "My usage of Big Spy " October 31, 2024 5.0 It is a well laid out platform with good tools for comparisons Pros It is very user friendly and has the tools needed to make correct decisions with ad creative etc. Cons Push to buy so soon. I only got to use the platform a brief moment. Review Source ML Monika L. COO Hospital & Health Care Used the software for: I used a free trial ### "Reccommend" November 8, 2024 5.0 Very satisfied. Will reccomend it to everyone. Pros A lot of data, and all is very detailed. Cons at first it is hard to understand how to use. Review Source SR Sri R. Performance Marketer Marketing and Advertising Used the software for: I used a free trial ### "BigSpy is awesome" November 11, 2024 5.0 Great product idea, lovely dashboard and a variety of options Pros Great insights love the data options and suggestion Cons A little overwhelming but overall well structured Review Source PA Philippe A. MARKETING MANAGER Marketing and Advertising Used the software for: I used a free trial ### "Good to Test" November 9, 2024 5.0 they gave as free features but still feaguring out Pros Most popular app for dropshippers and ecommerce Cons nothing to declare atm because im just testing Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.