--- title: "BigSpy Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is BigSpy the right Social Media Monitoring solution for you? Explore 2485 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/203036/BigSpy/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-30" --- BigSpy 4.8 (2485) [View alternatives](https://www.capterra.com/p/203036/BigSpy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 30th, 2026 # Reviews of BigSpy Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews Pavel S CEOMarket Research, 11 - 50 employeesUsed the software for: I used a free trial. “It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration.“ March 24, 2026 Abhishek C Media buyerMarketing and Advertising, 11 - 50 employeesUsed the software for: I used a free trial. “The free plan is very limited, and the $99 Pro plan is expensive with reported billing issues.......“ January 15, 2026 Gabriela B CreativesOnline Media, 2 - 10 employeesUsed the software for: Less than 6 months. “Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching.“ March 25, 2026 KO Kostiantyn O ConsultantManagement Consulting, 1,001 - 5,000 employeesUsed the software for: I used a free trial. “The pricing might be a bit steep for smaller businesses or solo marketers, and sometimes the data isn’t updated quickly enough for new campaigns.“ September 19, 2024 Gabriela B CreativesOnline Media, 2 - 10 employeesUsed the software for: Less than 6 months. “The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube.“ March 25, 2026 MM Marcio M Senior Media BuyerMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users.“ November 9, 2024 KC Kent C Head of techAccounting, Self-employedUsed the software for: I used a free trial. “The keyword search and filtering options make it easy to find advertisers in specific industries, especially for niches like coaching, courses, and online education.“ March 12, 2026 DI DENIS I ManagerInternet, Self-employedUsed the software for: Less than 6 months. “Sometimes there are duplicate ads, which slightly slows down the process of finding unique ideas.“ October 20, 2024 ## Showing most helpful reviews Showing 1-25 of 2485 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sitdikov V. CEO Marketing and Advertising Used the software for: Less than 6 months ### "The best solution for finding workable ideas" February 7, 2026 5.0 I take ideas from major brands and other countries, adapt them to my client's needs, and get excellent results. Thank you, BigSpy. Pros Convenient and intuitive interface. A very large set of filters. Thanks to this, I can easily compile the selection of advertisers I need. Quick search for creatives. Complete information on ad duration, number of views, etc. Cons I would like the rates to be more affordable for freelancers. Because I need to provide high-quality competitor analysis. Switched from [AdSpy](https://www.capterra.com/p/234038/AdSpy/) Better and more complete functionality that marketers need Review Source VR Verified Reviewer Operation Manager Marketing and Advertising Used the software for: I used a free trial ### "A Helpful Tool for FaceBook Ads, But TikTok Access Could Be Easier" August 18, 2025 5.0 BigSpy is sufficient for my current needs and has been helpful in supporting my work. If the platform could lower the entry barrier for TikTok ad insights, it would be even better. Pros BigSpy provides comprehensive and up-to-date Facebook data. The frequent updates and wide coverage make it reliable and practical for daily use. Cons TikTok creatives are limited, and access may require a higher-tier subscription. I haven’t tried that yet, so can’t comment further. Alternatives considered [AdSpy](https://www.capterra.com/p/234038/AdSpy/) Reason for choosing BigSpy because of the feature for SA dedicated category SPY Review Source GG Gonzalo G. CEO Marketing and Advertising Used the software for: I used a free trial ### "A great tool with some possible improvements " April 14, 2025 3.0 Pros a lot of sources and segmentation options are available in the platform Cons there is a lot of spam in the search results, I´d like to find more accuracy results Review Source PD Pranesh D. CEO Design Used the software for: I used a free trial ### "Top tool to SPY" July 5, 2025 5.0 It has been amazing to be honest ! Firstly, I came here from lot of recommendations from the youtube popularity and founf it's worth in first use ! Pros Big spy is really a great tool to find great products and sales it generates . It helps us find a useful information about the sites and their revenue to scale up ours based on the competition. Cons I don't think any cons for Bigspy ! But i have some suggestions ! 1. Improving the overall UI 2.Increasing the Platform reach Review Source JM Julihan M. Estrategista Marketing and Advertising Used the software for: Less than 6 months ### "From Brazil, to the World, with BigSpy" February 6, 2025 5.0 I take notes of copy about my niche and create thousands of new ads just by the search that i have made with BigSpy. Pros Simple, clean, assertive. The experience is impressive. Cons Spy ads about my niche. Impact many business by the benchmark that i do with the tool. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) BigSpy its better. More complete. I love the tool. Review Source Gabriela B. Creatives Online Media Used the software for: Less than 6 months ### "Best experience with a spy service" March 25, 2026 5.0 I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy platform. The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube. It makes it easier to get a broader view of what’s working across different channels. The search filters are decent—you can sort ads by engagement, date, keywords, and more—but sometimes I feel like they’re not as precise as some higher-end tools. Still, for the price, it does the job well. I’ve been able to find a lot of winning creatives and get inspiration for my own campaigns. One thing I really appreciate is how beginner-friendly it is. The interface is simple and doesn’t take long to get used to. That said, if you’re looking for deep analytics or very advanced tracking, BigSpy might feel a bit limited compared to more premium options. Overall, I’d say BigSpy is a great starting point for marketers or dropshippers who want to explore ad trends without spending too much. It’s not perfect, but it definitely delivers good value for the cost. Pros What I liked most about BigSpy is how easy it is to use and how much data you get for the price. The platform has a really large ad library across multiple channels like Facebook, Instagram, and TikTok, which makes it great for discovering trends and new creatives. I also liked how quickly you can find inspiration. Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching. It’s especially useful when you’re testing new niches or looking for angles that are already working. Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more expensive tools. Cons What I liked least about BigSpy is that the filtering system isn’t always as precise as I’d like. Sometimes it takes extra time to find truly relevant ads, especially in competitive niches. I also noticed that some ads in the database feel outdated or not very active anymore, which can make research a bit less efficient. Another downside is that the analytics are somewhat limited compared to more advanced tools. You can see engagement metrics, but you don’t really get deeper insights like conversion data or detailed performance breakdowns. Overall, it’s not a dealbreaker, but these limitations can slow you down a bit when you’re trying to find high-quality, winning ads quickly. Review Source Pavel S. CEO Market Research Used the software for: I used a free trial ### "Great value ad spy tool for marketers" March 24, 2026 5.0 Pros BigSpy offers excellent value for money compared to similar tools on the market. It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration. The interface is simple enough to navigate, and the filtering options help quickly find relevant ads. Overall, it’s a solid tool for marketers who need insights without paying premium prices. Cons The pricing is reasonable, but some advanced features are limited unless you upgrade to higher-tier plans. Additionally, the data can sometimes feel slightly outdated or incomplete depending on the platform and region. The UI could also be improved in terms of speed and responsiveness, especially when working with large datasets or applying multiple filters. Review Source Abhishek C. Media buyer Marketing and Advertising Used the software for: I used a free trial ### "Best ad spy tool" January 15, 2026 5.0 Pros I appreciate BigSpy’s massive ad database and its powerful filters for uncovering winning trends.... Cons The free plan is very limited, and the $99 Pro plan is expensive with reported billing issues....... Review Source Jeremie C. CEO E-Learning Used the software for: I used a free trial ### "Great solution" December 30, 2025 5.0 Good for now! i like that we're able to see performance of other ads, and track direct performance of the ads and not just see the image like facebook library Pros that we're able to see performance of other ads, and track direct performance of the ads and not just see the image like facebook library Cons pricing a bit expensive, but they give the possibility to try the solution for free, for a few days so you can see if it is worth it for your business or not Review Source Marshall C. Owner Marketing and Advertising Used the software for: I used a free trial ### "Bigspy Review" January 3, 2026 5.0 Pros It's ability to find local video ads. Particularly in the niche of home services and local businesses, it's hard to find the right video. Cons Waiting to find issues! So far it's been pleasant. Review Source AC Anthony C. Principal Consultant Information Technology and Services Used the software for: Less than 6 months ### "BigSpy - Great For High Octane Coffee Ad Aficionados! " November 22, 2021 5.0 BigSpy has helped identify some great brand marketing campaigns containing highly effective original ads that had great consumer pathway signals, such as engagement, shares and likes - you can guess the platforms (well, maybe not. Twitter, Pinterest, YouTube, Instagram and Facebook). It has also helped sift deeper insights of more traditional ad markets like Google Mobile Ads, and Yahoo for a more responsive robust knowledge bank build up for effective benchmarking and consumer pathway touch point planning when used in conjunction with other tools like SEMRush etc. Pros The ability to drill down into various focus areas. Traditionally we are investigators and researchers, this applications features enable the user to sift through the noise of ads to easily unearth successful marketing campaigns across multiple platform channels (past and current) to which insight may be gained. The user interface is intuitive, easy to use and robust in the filters that you can apply to any ad research query you undertake. Cons Three things immediately pop to mind: 1. The size of the ad database. 2. No multi-select features within the platform channels. 3. 'Available Info' containing category analysis, product profits, engagement, audience, etc. Ad database size will more than likely increase overtime, it currently sits at approximately 60 million records. Multi-select would be a great capability when researching an 'ad campaign' or 'brand reach', presently if you wish to understand a given brands Facebook, Instagram and Google Ads reach you are required to conduct three separate dives. This is not a make or break, its just a little time consuming. Available info can seem a little light on details, with one overview 'product profit' being an empty data field up to this point in our usage. Alternatives considered [Adbeat](https://www.capterra.com/p/168390/Adbeat/)[SpyFu](https://www.capterra.com/p/156579/SpyFu/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)[AdSpy](https://www.capterra.com/p/234038/AdSpy/) Reason for choosing BigSpy We didn't choose BigSpy over all of these tools, we have added BigSpy to our suite of core tools that we use on a daily basis. One prime reason on top of BigSpy's features, decent user interface has also been it's subscription price - @$99.00 USD per month it is affordable while we continue to evaluate it in real time scenario's and see ultimately if it is a viable solution to integrate our processes and systems. If you are looking for a decent tool at an affordable cost, then this is a good tool to kick with! Good luck. Review Source VR Verified Reviewer ceo Apparel & Fashion Used the software for: I used a free trial ### "Awesome tool" November 18, 2025 5.0 Its a very good tool for competitor analysis, really liked the kind of information that we get here which is very useful . Cons Nothing as of now , Review Source TD Terry D. Marketing Computer Hardware Used the software for: Less than 6 months ### "great software" April 21, 2025 5.0 BigSpy is definitely the software I need. Recommend to all social media marketers Pros has almost all data I need, and the data is accurate. I'm always looking for such a software Cons The trial account has limited function and data, though it is good enough Review Source sA silvio A. executivo Online Media Used the software for: I used a free trial ### "The best of plataform" April 7, 2025 5.0 "A must-have tool for ad and product research." Pros "Amazing platform to find winning products and ads." Cons "BigSpy makes competitor research super easy!" Review Source JB Jacob B. None Design Used the software for: I used a free trial ### "Honest Review" February 14, 2025 4.0 I would rate it better if I could have a better 'feel' for the service. Pros Easy to use and very versatile! I can use the many filters to find what I'm looking for Cons The free trial is just the same ads repeated. Review Source MM Marcio M. Senior Media Buyer Marketing and Advertising Used the software for: Less than 6 months ### "BigSpy best spy tool" November 9, 2024 5.0 My overall experience with BigSpy has been positive, especially in terms of the depth and range of data available. The platform provides an extensive database of ads across different social media channels, making it easy to track trends, analyze competitors, and find creative inspiration. I found the search and filtering options useful for narrowing down results, and the analytics gave solid insights into ad performance across platforms. However, the learning curve was a bit steep due to the somewhat cluttered interface, and the platform occasionally lagged when running broad searches. While the subscription cost is on the higher end, the access to a broad set of ad intelligence tools and insights has been valuable for campaign planning and market research. Pros Very good spy tool, i like this.What I liked most about BigSpy is its extensive ad database and powerful search and filtering capabilities. Being able to see real-time ad trends across multiple platforms—like Facebook, Instagram, and TikTok—has been incredibly useful for tracking competitors and discovering creative strategies. The advanced filters make it easy to narrow down results by industry, engagement level, region, and ad type, which helps in finding highly relevant insights quickly. The platform’s data-driven insights and transparency into what’s working for competitors really stand out and make it a valuable tool for refining our own ad strategies. Cons What I liked least about BigSpy is its interface, which can be somewhat cluttered and confusing. While there is a lot of information available, the organization of options and filters isn’t always intuitive, which slows down navigation. Additionally, the platform can be a bit slow to load some data, especially for broader searches. Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users. Review Source JR John R. Assistant - Treasury Chemicals Used the software for: I used a free trial ### "Bigspy Review - JR2025" January 14, 2025 5.0 Positive overall. Has a wide range of features which will help my business. Pros The ease of use. I like the fact you can copy ads directly. Cons Slow connection times for loading the ad creatives. Review Source DN Duke N. Sales Real Estate Used the software for: I used a free trial ### "Awesome page" December 14, 2024 5.0 I love it when I use BigSpy ads yeah yeah Pros I love how detailed the ads are and very helpful Cons A lot of things to learn how to use it well Review Source RG Ryan G. CEO E-Learning Used the software for: I used a free trial ### "Great for ad spying!" December 15, 2024 5.0 Pros great to see top ads from other brands for inspiration Cons The interface can feel overwhelming due to the vast amount of data presented, making it less beginner-friendly Review Source AR Ananda R. Owner Arts and Crafts Used the software for: I used a free trial ### "bigspy Experience" November 6, 2024 5.0 BigSpy provides comprehensive insights into the performance and trends of ads across multiple platforms like Facebook, Instagram, YouTube, Twitter, and more. Users can explore ads by category, platform, or specific criteria, making it useful for competitive research.While the tool is powerful, new users might find it somewhat complex initially, especially when it comes to refining searches and interpreting data. If we're trying to understand what types of ads are succeeding in our industry or niche, BigSpy is a great tool to analyze our competitors’ creative strategies. Pros What stands out about BigSpy is its comprehensive ad database and user-friendly interface. Cons While the platform is generally user-friendly, new users may find it takes a little time to get the hang of all the search filters, sorting options, and data interpretation. Review Source CM Cristian M. Owner Marketing and Advertising Used the software for: I used a free trial ### "The best ADSSPY" November 28, 2024 5.0 Pros The feature of being able to be inspired and spy other competitors ads Cons Everything is awesome! I had no problem using any of the features Review Source IS Illia S. Enteprenour Retail Used the software for: I used a free trial ### "Good tool for ads" December 2, 2024 4.0 Pros Its filters, I find specificaly what I want Cons Can't find any cons, its actually very well done Review Source SR Sri R. Performance Marketer Marketing and Advertising Used the software for: I used a free trial ### "BigSpy is awesome" November 11, 2024 5.0 Great product idea, lovely dashboard and a variety of options Pros Great insights love the data options and suggestion Cons A little overwhelming but overall well structured Review Source SM Suelen M. Copywriter Marketing and Advertising Used the software for: I used a free trial ### "Excelent! I love it!" November 10, 2024 5.0 I'm starting now but I like everything I saw Pros because we can spy all plataforms and create Cons I like everything because BigSpy is complete Review Source YW Youssef W. Manager Construction Used the software for: I used a free trial ### "Awsome Tool" August 8, 2024 5.0 Pros BigSpy is a game-changer. It offers: User-Friendly Interface: Easy navigation. Comprehensive Ad Library: Inspiring content. Detailed Analytics: Optimize campaigns. Responsive Support: Quick assistance. Highly recommended! 🚀 Cons There is nothing that I did not like about the BigSpy tool so far. Perfect tool! Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.