# Page 14 | BigSpy Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 14 - Is BigSpy the right Social Media Monitoring solution for you? Explore 2484 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/203036/BigSpy/reviews

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BigSpy

4.8 (2484)

[View alternatives](https://www.capterra.com/p/203036/BigSpy/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 14 - Reviews of BigSpy

## Showing most helpful reviews

Showing 326-350 of 2484 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

GD

GUEUZELI D.  
Proprietária  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "Ótima plataforma "

June 27, 2024

5.0

Pros

Grande Banco de Dados de Anúncios, Filtros Avançados, Insights de Desempenho, Análise de Concorrentes, Atualizações Constantes e.

Cons

Complexidade para Iniciantes, Custo, Limitações de Pesquisa, Qualidade Variável dos Dados.

Review Source

MD

Mansouri D.  
Coe  
Environmental Services  
Used the software for: I used a free trial

### "Its tro share"

May 5, 2024

5.0

Pros

It's very good to spy for a product in facebook

Cons

the pricing of offre to get the tools is very high

Review Source

ML

Minn L.  
MKT  
Accounting  
Used the software for: I used a free trial

### "okiiiiiiii"

May 10, 2024

5.0

Pros

Extremely useful, helps me update trends very well

Cons

Currently I don't see any inconvenience, I will use it more for reference

Review Source

MD

Marcelo D.  
CRO  
Food & Beverages  
Used the software for: I used a free trial

### "Great App!"

July 23, 2024

5.0

Pros

User Friendly, self explanatory functions

Cons

Few tools on the free trial, maybe allowing a few searches with full resources would give a better understanding of the product.

Review Source

MA

Mohd A.  
Digital Marketing Manager  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Awesome Product"

May 28, 2024

5.0

Pros

Bigspy is very helpful for competition research.

Cons

Everything in Big spy is awesome. I recommended to everyone to use big spy

Review Source

iF

igor F.  
clickbank  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "best spy ever made"

May 20, 2024

5.0

Pros

Good way to find out how other marketers are promoting their products as affiliates

Cons

the price is very high, but I understand why the price for you much it gives

Review Source

Samwel O.  
Lead Generation Expert  
Marketing and Advertising  
Used the software for: 1-2 years

### "The Best Ad spy tool"

April 22, 2024

4.0

easy to use and value for money. I have met my ROIs using this tool

Pros

The functionality, it is easy to use and implement the search filters to narrow down to specifics

Cons

The Pricing tiers are not too friendly for a company of less than 5

Review Source

Murtaza Ali Najmi C.  
Owner  
E-Learning  
Used the software for: I used a free trial

### " A Treasure bank for Ads"

September 7, 2023

5.0

All in all, I've had a blast using BigSpy. Despite a few hiccups with the interface and the paid features, the benefits massively outweigh the drawbacks. It's like having a secret agent who knows all about the ad world, helping you make smarter, more informed decisions. If you're in the ad game, give BigSpy a whirl; I bet you'll find it as valuable as I do!

Pros

Hey there, let me just say, BigSpy's content library is a game-changer! Imagine having a treasure chest of ad examples at your fingertips—talk about a time-saver. The variety and depth of the ads you can explore are fantastic, whether you're a newbie trying to figure things out or a seasoned marketer aiming to up your game. And let's not forget those nifty search filters; they're like the Swiss Army knife for ad research!

Cons

On the flip side, while BigSpy is chock-full of features, it can feel a bit overwhelming at first. The user interface isn't the most intuitive, and it took me a hot minute to navigate through the sea of options. Plus, some of the more advanced analytics features are behind a paywall, which is a bit of a downer if you're on a budget.

Review Source

CH

Claudiu H.  
CEO  
Arts and Crafts  
Used the software for: 1-2 years

### "Very good service"

May 13, 2024

5.0

perfect, i reccomend to everyone who want to see what competitors is doing

Pros

The results of competitors adverstising was perfect

Cons

the accuracy was perfect, i really like it

Review Source

SV

Saurabh V.  
owner  
Consumer Electronics  
Used the software for: I used a free trial

### "best spying app"

May 14, 2024

5.0

Pros

all features are well programmed and well organised

Cons

it should be free for all users by that they can start up their business

Review Source

IO

Ibrahim O.  
CEO  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Bigspy is a live saver in business"

May 20, 2024

5.0

Pros

Planning my campaign for success, bigspy has made this easy for me

Cons

Nothing, i love everything about bigspy.

Review Source

VD

Victor D.  
Adm  
Computer & Network Security  
Used the software for: I used a free trial

### "Gostei do big spy"

May 14, 2024

5.0

Pros

Ferramenta muito boa de utilizar ajuda muito na escala de produtos

Cons

na vdd eu gostei de tudo, nada me incomodou

Review Source

AC

Anthony C.  
Principal Consultant  
Information Technology and Services  
Used the software for: Less than 6 months

### "BigSpy - Great For High Octane Coffee Ad Aficionados! "

November 22, 2021

5.0

BigSpy has helped identify some great brand marketing campaigns containing highly effective original ads that had great consumer pathway signals, such as engagement, shares and likes - you can guess the platforms (well, maybe not. Twitter, Pinterest, YouTube, Instagram and Facebook). It has also helped sift deeper insights of more traditional ad markets like Google Mobile Ads, and Yahoo for a more responsive robust knowledge bank build up for effective benchmarking and consumer pathway touch point planning when used in conjunction with other tools like SEMRush etc.

Pros

The ability to drill down into various focus areas. Traditionally we are investigators and researchers, this applications features enable the user to sift through the noise of ads to easily unearth successful marketing campaigns across multiple platform channels (past and current) to which insight may be gained. The user interface is intuitive, easy to use and robust in the filters that you can apply to any ad research query you undertake.

Cons

Three things immediately pop to mind: 1. The size of the ad database. 2. No multi-select features within the platform channels. 3. 'Available Info' containing category analysis, product profits, engagement, audience, etc. Ad database size will more than likely increase overtime, it currently sits at approximately 60 million records. Multi-select would be a great capability when researching an 'ad campaign' or 'brand reach', presently if you wish to understand a given brands Facebook, Instagram and Google Ads reach you are required to conduct three separate dives. This is not a make or break, its just a little time consuming. Available info can seem a little light on details, with one overview 'product profit' being an empty data field up to this point in our usage.

Alternatives considered

[Adbeat](https://www.capterra.com/p/168390/Adbeat/)[SpyFu](https://www.capterra.com/p/156579/SpyFu/)[AdEspresso](https://www.capterra.com/p/229667/AdEspresso/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)[AdSpy](https://www.capterra.com/p/234038/AdSpy/)

Reason for choosing BigSpy

We didn't choose BigSpy over all of these tools, we have added BigSpy to our suite of core tools that we use on a daily basis. One prime reason on top of BigSpy's features, decent user interface has also been it's subscription price - @$99.00 USD per month it is affordable while we continue to evaluate it in real time scenario's and see ultimately if it is a viable solution to integrate our processes and systems. If you are looking for a decent tool at an affordable cost, then this is a good tool to kick with! Good luck.

Review Source

kF

kevin F.  
ceo  
Marketing and Advertising  
Used the software for: I used a free trial

### "great site"

May 29, 2024

5.0

Learning the site was fun and easy to use

Pros

All the different options on the website

Cons

Some of the pricing is kind of high for some of the options

Review Source

SS

Salman S.  
Self Employed  
Accounting  
Used the software for: I used a free trial

### "Ad library worth trying"

May 16, 2024

5.0

Pros

Amount of videos in the library to do RND on

Cons

User interface can be improved a lot, Need some improvement

Review Source

VR

Verified Reviewer  
Senior Developer  
Human Resources  
Used the software for: Less than 6 months

### "Best spy i ever used"

May 14, 2024

5.0

Pros

Provides detailed data on ad creatives, targeting, and performance across various digital platforms.

Cons

. There are many different adspy tools available, each with their own strengths, weaknesses, features and pricing.

Review Source

PN

Pro N.  
Owner  
Marketing and Advertising  
Used the software for: I used a free trial

### "Review Start Free Trial — See every profitable ad in the world without wasting money on testing "

June 2, 2024

5.0

Pros

Start Free Trial — See every profitable ad in the world without wasting money on testing

Cons

Start Free Trial — See every profitable ad in the world without wasting money on testing

Review Source

LS

Luan S.  
trafego  
Marketing and Advertising  
Used the software for: I used a free trial

### "review bom"

May 8, 2024

5.0

ainda estou tentando ter uma experiencia mas parece bom

Pros

pesquisar as campanhas e anuncios dos concorrentes

Cons

para fazer o teste gratis tive que preencher um formulario

Review Source

mM

melisa M.  
ANALYST  
Alternative Dispute Resolution  
Used the software for: I used a free trial

### "GOOD for analyst"

May 16, 2024

4.0

good for analyst and hpe can develope my brand

Pros

i using this app for rreview my brand awarness

Cons

maybe its works if show about spending money

Review Source

LG

Luigi G.  
CEO  
Marketing and Advertising  
Used the software for: I used a free trial

### "OTIMO CUMPRE O QUE PROMETE"

May 9, 2024

5.0

MUITO BOA, ME AJUDA BASTANTE COM MINHA EMPRESA

Pros

FACILIDADE EM USAR A FERRAMENTA, MUITO SIMPLES

Cons

O VALOR ESTA UM POUCO ELEVADO, MAS VALE A PENA

Review Source

aM

achraf M.  
education  
E-Learning  
Used the software for: I used a free trial

### "bigspy is the best"

June 6, 2024

5.0

Pros

variety of source of information.easy to use.

Cons

bigspy offer the data and information about cash on delivry

Review Source

JA

Juliana A.  
Gestão  
Media Production  
Used the software for: I used a free trial

### "Avaliação do bigspy"

May 28, 2024

4.0

por enquanto estou testando os recursos

Pros

a capacidade de me ajudar a encontrar boas referencias de anuncios e ser mais assertiva nos anuncios

Cons

acho a navegabilidade um pouco confusa, com o tempo acredito que vou adaptar

Review Source

SB

Santiago B.  
doc  
Animation  
Used the software for: Less than 6 months

### "an essential tool for competitive analysis"

March 27, 2023

5.0

Pros

As a Big Spy user, I would like to share my experience with this amazing tool that has helped me analyze and better understand my competition in the market. Big Spy has allowed me to explore different advertising campaigns and marketing strategies used by companies similar to mine, which has made it easier for me to adapt and improve my own promotional efforts.With its extensive database and multiple filtering options, Big Spy has given me the opportunity to quickly identify the most effective trends and ads in my niche. Plus, thanks to its tracking and comparison features, I've been able to gauge how my ads are performing against the competition and adjust my strategies accordingly.In short, Big Spy has become an indispensable tool for me in the world of digital marketing, providing me with valuable and up-to-date information on the tactics and practices of the competition. I would definitely recommend it to anyone interested in improving their market positioning and optimizing their advertising campaigns.

Cons

Although BigSpy is a very useful and powerful tool, it also has some areas where it could be improved. First, the user interface could be more intuitive and easier to navigate, especially for those who are new to the world of competitor analysis and ad campaigns. Sometimes it can be a bit overwhelming to find the specific information you are looking for among so many options and filters available.Another aspect that could be improved is the quality and updating of the database. While it generally provides valuable information, there are times when some data appears to be out of date or not completely accurate. More frequent and consistent updates to information would be beneficial to ensure that users can make informed decisions based on accurate and relevant data.

Review Source

GG

Girjesh G.  
manager  
Hospitality  
Used the software for: I used a free trial

### "Awesome experience with big spy"

July 2, 2024

5.0

Pros

give instant details with proper placement

Cons

show different variety in single form must check

Review Source

AQ

Ananda Q.  
Myself  
Management Consulting  
Used the software for: I used a free trial

### "Just found it and it seems good"

May 9, 2024

5.0

Pros

Intuitive website, easy to use. Feels good.

Cons

My local coin isn't strong as dollar, so even the cheapest plan is really expensive for me.

Review Source

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