# Page 16 | BigSpy Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 16 - Is BigSpy the right Social Media Monitoring solution for you? Explore 2484 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/203036/BigSpy/reviews

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BigSpy

4.8 (2484)

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Last updated March 13th, 2026

# Page 16 - Reviews of BigSpy

## Showing most helpful reviews

Showing 376-400 of 2484 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Operation manager  
Information Technology and Services  
Used the software for: I used a free trial

### "BigSpy Is Good"

December 27, 2022

4.0

Overall, I would highly recommend this ad spying tool to anyone looking to stay on top of their competitors' ad campaigns and improve their own advertising efforts.

Pros

I recently tried out this ad spying tool and I have to say that I was really impressed with the functionality and features it offered.The tool allowed me to easily search for and find ads from competitors in my industry, and the user interface was straightforward and intuitive. I was also able to see detailed information about the ad campaigns, including the ad copy, target audience, and performance metrics.One of the standout features of this tool was the ability to see which ad creatives were performing the best, as well as the option to download and analyze the data in more depth. This was extremely useful for my own ad campaigns, as I was able to see what was working well for my competitors and use that information to improve my own ads.

Cons

It should increase free trial limits and let user explore the power

Review Source

VR

Verified Reviewer  
Marketing Manager  
Information Technology and Services  
Used the software for: I used a free trial

### "BigSpy Review"

April 30, 2024

4.0

very good and ease of use, help compare the other products marketing strength

Pros

Ease of use and fast results for the query we ask

Cons

the interface seems similar in most of the similar software

Review Source

Ezequiel M.  
Empreendedor  
Retail  
Used the software for: Less than 6 months

### "Satisfeito com a ferramenta, porém o preço dela em Pró é alto"

November 15, 2023

5.0

Muito Boa em geral, não tenho o que reclamar da ferramenta em razão de suas funcionalidades!

Pros

Gostei muito das funcionalidades a agilidade e a vantagem competitiva que a ferramenta proporciona, principalmente para iniciantes no Marketing Digital, tendo em vista que o Big Spy possibilita que qualquer pessoa sem um conhecimento alto em programação ou análise de dados avançada, possa ter a chance de descobrir com clareza quais as tendências do nicho de atuação que o usuário deseja adentrar. E assim ter um caminho para trilhar com mais esperança de alcançar bons resultados!

Cons

O preço é um fator difícil para quem está começando US$ 99,00 É alto pra mim pois sou brasileiro e isso no real fica alto demais..

Review Source

lS

lorena S.  
dono  
Retail  
Used the software for: I used a free trial

### "Minha experiencia"

October 4, 2023

5.0

Pros

Eu ouvi falar da bigspy atraves de um curso , pesquisei e achei o site . ainda estou aprendendo a usar, mas mesmo com o teste grátis pude conseguir o que eu estava procurando que era achar produtos. Recursos de espionagem muito evoluido, realmente da pra pesquisar bastante lojas e produtos . fiz pesquisas certeiras que ajudou muito no meu negocio online. espero continuar usando essa plataforma maravilhosa que me ajudou muito no momento que eu estava precisando muito . Desde o momento em que acessei, fiquei impressionada com a sua interface intuitiva e elegante. Navegar pelo site é extremamente fácil e rápido, permitindo que eu encontre facilmente as informações que procuro.Uma das coisas que mais gostei no bigspy é a variedade de conteúdo oferecido. Eles têm uma ampla gama de artigos, tutoriais e dicas úteis sobre diversos tópicos. Isso me ajuda a aprender coisas novas e expandir meus conhecimentos.Além disso, o bigspy também se destaca pelo seu excelente atendimento ao cliente. Sempre que precisei de suporte ou tive alguma dúvida, a equipe foi extremamente prestativa e solucionou meus problemas rapidamente.Outro ponto positivo dobigspy é a sua atualização constante de conteúdo. Eles se esforçam para fornecer informações relevantes e atualizadas, mantendo-me sempre informada sobre os assuntos que me interessam.No geral, eu recomendo fortemente o bigspy para qualquer pessoa em busca de um site confiável e profissional.

Cons

acho que poderiam colocar o recurso de vê quanto determinada loja está faturando

Review Source

ZG

Zachary G.  
Associate Connections Director  
Marketing and Advertising  
Used the software for: Less than 6 months

### "BigSpy does what Ad Library cannot!"

February 22, 2023

5.0

Pros

Adspy is an innovative platform for effectively researching and monitoring competitor ads. Adspy’s powerful search engine and intuitive user interface provide market intelligence and actionable insights. It offers a much broader view of the digital marketing landscape than Facebook’s native ad library. With Adspy, users can create granular keyword searches to discover competitor activities, rapidly review ads, analyze various metrics, and save results for future reference. Adspy also offers user segmentation capabilities that allow to target any audience and to drill down further. Its user-friendly dashboard allows to analyze current trends in ads, global reach, and budget being spent by competitors. Furthermore, its deep analytics and reporting insights include CTRs, CPMs, impressions, and audience insights that equip users with the necessary information to optimize campaigns. The platform also offers a comprehensive keyword library, allowing you to discover and track relevant keywords that competitors are using to target customers. Adspy’s powerful display and filtering capabilities help measure ad campaign performance and increase ROI.

Cons

There isnt much I dont like about this software. The only downside is there is limited collaboration with other members of my team.

Review Source

VR

Verified Reviewer  
Advert sales  
Marketing and Advertising  
Used the software for: I used a free trial

### "great place to start "

July 12, 2023

3.0

A great recommendation to beginners

Pros

It helps you learn and start your plan from what other people are doing hence a good reference for startup and also for advance users to have some kind of reference point to work with

Cons

it seems too overwhelming, movement around the website sometimes just seems a bit too much, u can't easily get around the different product at one glance because there are just so many options to work from, i think simplicity is what it lacks

Review Source

DA

Desta A.  
Manager  
Marketing and Advertising  
Used the software for: I used a free trial

### "It's great for gathering massive volumes of data, but it takes time."

January 25, 2022

4.0

BigSpy has provided me with an amazing overall experience. For me, the most important duty is to assess my competitors' success in running Facebook and other social media marketing campaigns. In that regard, it has really aided me in determining my ad creatives and avoiding wasting money on testing with advertising that may or may not work. It is a dependable and time-saving tool that has assisted me in staying ahead of the competition.

Pros

I liked how it combines information from different social media websites and summarizes winning marketing inspirational creatives and ad scripts. If you have a specific product you want to advertise but aren't sure how, this tool will provide you with a list of effective creatives, including impressions, popularity, and landing sites. To prevent replicating other people's creative, simply add a twist to the finished result. It also immediately saves me a lot of time.

Cons

When it comes to being comprehensive and only showing the winning ads, it may use some work. The major disadvantage is that it does not do a performance screening on the creative ads. Popularity is a broad term, and impressions may not always imply success. The only metric I used to determine success was the number of days the ads ran. The more time the ad runs helped me decide the success it might have.

Review Source

Amine A.  
ceo  
Package/Freight Delivery  
Used the software for: 1-2 years

### "very good"

April 18, 2023

5.0

Pros

cheap and very good at trending world wide

Cons

not very user friendly world wide. dont have api

Review Source

RJ

Renata J.  
designer  
Design  
Used the software for: I used a free trial

### "A poor but needy professional"

April 26, 2024

5.0

Pros

It's perfect to inspire and monitoring your competitors creatives.

Cons

the price, as I am a solo professional and the prices seams to be made for big companies.

Review Source

DF

David F.  
affiliate marketer  
Marketing and Advertising  
Used the software for: I used a free trial

### "BigSpy Review 2022"

July 10, 2022

4.0

I'm still learning how to use it

Pros

BigSpy is an all-in-one FREE ad spy tool to help online advertisers save time and money by efficiently research, analyze and spy on competitor’s ads. BigSpy collects data from multiple online sources and provides comprehensive information organized in one place, making it easy for you to keep track of your competitors’ strategies and find new ideas for your own campaigns. With BigSpy, you can quickly see what’s working for your competitors and replicate their success. Sign up now and get a 7-day free trial. Here are some of the features that make BigSpy the best ad spy tool on the market: -A constantly updated database of over 5 million ads -Search filters that help you find the most relevant ads -Detailed information about each ad, including insights into demographics, platforms, devices, and more -The ability to spy on your competitors’ Facebook, Instagram, Google, and YouTube ads -A user-friendly interface that makes research fast and easy BigSpy is the perfect tool for online advertisers who want to stay ahead of the competition. With its comprehensive database and powerful search filters, BigSpy makes it easy to find the most relevant ads and

Cons

The only thing I didn't like about bigspy was you need to use bigspy to learn it and you can't do very much at all on the free plan. A 5 or 7 day trial with use of most of the features would be amazing

Review Source

SS

Sudhanshu S.  
Founder  
Internet  
Used the software for: 1-2 years

### "Amazing Spying Tool For Agencies "

April 4, 2024

5.0

Pros

\* East To Use. \* Fast. \* Best Pricing In Market.

Cons

User Interface Is Amazing And Easy To Use

Review Source

VR

Verified Reviewer  
AVP marketing & Sales  
Real Estate  
Used the software for: Less than 6 months

### "Great Help "

June 3, 2023

5.0

it was great experience and would love to be regular on the website and use it more to learn how bigger brands are working

Pros

Since the time i have been using big spy it has helped me a lot to figure out what my competitors are doing in the market.

Cons

nothing as such that i can point in bigspy that i didn't like

Review Source

VR

Verified Reviewer  
freelancer  
Management Consulting  
Used the software for: I used a free trial

### "BigSpy: A Must-Have Tool for Digital Marketing"

May 1, 2023

5.0

I just love data e compare things about digital mkt and the bigspy is the perfect toll for that.

Pros

BigSpy is an essential tool for anyone involved in digital marketing. Its powerful features allow you to spy on your competitors' ads, analyze trends and find new audiences. With BigSpy, you can easily create winning campaigns and boost your ROI. It's a game-changer for anyone looking to take their marketing to the next level. Don't miss out on this tool!

Cons

I love bigspy and search and filters to refine. perhaps BigSpy could improve its data accuracy and expand its database of tracked ads and the interface can be overwhelming or confusing at first, but becomes easier to use with practice. I to noted that the tool may not integrate seamlessly with certain platforms or advertising networks.

Review Source

SS

Shivani S.  
Data entry Clerk  
Furniture  
Used the software for: I used a free trial

### "A Game-Changer for Advertising Insights!"

August 17, 2023

5.0

Pros

BigSpy has completely transformed the way I approach digital advertising research. Its robust features are incredibly impactful, especially the comprehensive social media ad analytics. The ability to spy on competitors' ad strategies and dissect their creative approaches is a goldmine for market analysis. The platform's ease of use pleasantly surprised me; navigating through the interface and generating reports felt intuitive. Integration with my existing business processes was a breeze, thanks to the user-friendly design and well-documented API.

Cons

While BigSpy is undoubtedly a powerful tool, there are a few areas that could use improvement. The keyword research functionality, while decent, could be more extensive and refined to provide deeper insights into trending topics. I also found that the learning curve can be a bit steep when diving into some of the advanced features, and the onboarding resources could be more comprehensive. Integrating certain data streams from our CRM system required some tweaking, making the initial integration a bit challenging.

Review Source

MC

Matheus C.  
CEO  
Marketing and Advertising  
Used the software for: I used a free trial

### "Muito bom"

July 6, 2023

5.0

Pros

O BigSpy é uma ferramenta poderosa e eficiente para pesquisa de anúncios. Ele oferece uma ampla variedade de recursos e funcionalidades úteis. A interface é intuitiva e fácil de usar, o que facilita a navegação e a análise dos dados. Além disso, o BigSpy possui uma extensa base de dados de anúncios, permitindo que eu encontre inspiração e acompanhe as tendências de publicidade de forma eficaz.

Cons

No geral, minha experiência com o BigSpy foi muito positiva. No entanto, gostaria que houvesse mais opções de filtros e segmentações disponíveis para refinar ainda mais a pesquisa de anúncios. Isso poderia ajudar a tornar os resultados mais precisos e relevantes para as necessidades específicas de cada usuário.

Review Source

mZ

min Z.  
brand  
Apparel & Fashion  
Used the software for: I used a free trial

### "easy to guide"

May 7, 2024

3.0

Pros

i like different options and metrics that can help me learn the best ads

Cons

there should be more options and metrics that can help me learn the best ads

Review Source

Emmanuel A.  
CEO  
Design  
Used the software for: 2+ years

### "It is great and awesome"

June 22, 2023

5.0

Pros

The best adspy software there is. Give it a shot.

Cons

Nothing, it was just awesome and great to use.

Review Source

LF

Lindenbergy F.  
CEO  
Broadcast Media  
Used the software for: I used a free trial

### "Thank you for your compliment on my work! I appreciate it!"

May 15, 2023

5.0

I'm loving the tool, but as I'm from Brazil, it's quite expensive for me since the dollar is 5 times higher than my currency. Nevertheless, I highly recommend it and congratulate the creators.

Pros

I liked the fact that I can validate engagement, likes, and other interactions, as it helps me understand which direction to take.

Cons

I would like a free plan where I could contribute through donations to support you, or watch sponsored ads to use the tool.

Review Source

RP

Ricardo P.  
Editor  
Marketing and Advertising  
Used the software for: I used a free trial

### "The Best Option"

May 30, 2023

5.0

Pros

BigSpy allows you to spy on your competitors' advertising strategies by providing comprehensive data on their ad campaigns. You can gain insights into their target audience, ad creatives, landing pages, and more. This information helps you understand your competition better and devise effective marketing strategies.

Cons

While BigSpy offers a comprehensive range of features, a few users have found the user interface to be a bit overwhelming or complex. They suggest that the interface could be more intuitive and user-friendly, especially for beginners who are not familiar with advertising analytics tools.

Review Source

VV

Viktoriia V.  
CEO  
Consumer Goods  
Used the software for: I used a free trial

### "BigSpy is a really helpful tool for anyone who wants to do advertising research. "

April 30, 2023

5.0

Pros

BigSpy is a really helpful tool for anyone who wants to do advertising research. You can use it to see what ads are running on different social media platforms and get ideas for your own ads. It's really easy to use and you can filter the results by different criteria like country, ad format, and more. I also like that you can see the performance metrics for each ad so you can get an idea of what's working and what's not. Overall, I'd recommend BigSpy if you want to improve your advertising game.

Cons

While I find BigSpy to be a helpful tool for social media advertising research, there are a few areas that could be improved. For example, sometimes the search results can be a bit limited, especially for less popular keywords or niches. Additionally, the user interface could be a bit more intuitive and user-friendly. However, overall I still think BigSpy is a valuable resource for those looking to gain insights into their competitors' advertising strategies.

Review Source

IC

Isabella C.  
addad  
Marketing and Advertising  
Used the software for: 2+ years

### "Perfect"

April 7, 2023

5.0

Pros

all the app is amazing to find productss

Reason for choosing BigSpy

all the app is amazing to find productss

Review Source

SH

Singh H.  
cmo  
Business Supplies and Equipment  
Used the software for: 1-2 years

### "best software ever"

May 10, 2023

5.0

Pros

The search functions like it has so many options

Cons

The pricing I feel is a bit to much and I feel if we can get unlimited searches that would be great

Review Source

eO

ercilio O.  
eCOM  
Accounting  
Used the software for: 2+ years

### "BigSpy Gratis 7 dias"

January 25, 2023

5.0

bom com bigspy tem me ajudado a minera de uma forma que economiza muito tempo

Pros

A eu gostei da variedade de coisa que tem como voce rastrear e achar de maneira que poucos outros te proporciona

Cons

eu acho o painel de colocação muito embaralhado as vezes demoro pra achar algo

Review Source

VR

Verified Reviewer  
Founder  
Marketing and Advertising  
Used the software for: I used a free trial

### "BigSpy"

July 11, 2023

3.0

Information facilitates good decisions

Pros

Information facilitates good decisions which improves my productivity and saves time and money.

Cons

I do not currently have any cons to provide.

Review Source

VR

Verified Reviewer  
COO  
Computer Software  
Used the software for: I used a free trial

### "I'm blown away!"

May 8, 2023

5.0

Pros

Very helpful tool that I will be using for marketing guidance going forward!

Cons

Heavy loading but understandably so. Then I limited the results to smaller history window!

Review Source

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