# Page 2 | BigSpy Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is BigSpy the right Social Media Monitoring solution for you? Explore 2484 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/203036/BigSpy/reviews

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BigSpy

4.8 (2484)

[View alternatives](https://www.capterra.com/p/203036/BigSpy/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 2 - Reviews of BigSpy

## Showing most helpful reviews

Showing 26-50 of 2484 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
CEO  
International Trade and Development  
Used the software for: I used a free trial

### "Powerful ad spy tool, but paid plans are necessary."

August 3, 2025

5.0

My overall experience with BigSpy is positive, with a few caveats. It is an extremely useful tool for anyone working in digital marketing and advertising. It helps solve the problem of creative blocks and allows you to learn directly from the strategies of major competitors. The user interface is intuitive and easy to use, making searching and analysis simpler. However, to get the best experience, you must be prepared to invest in the paid plans. If you are serious about competitive analysis and optimizing your ad campaigns, the cost is reasonable for the value it provides. BigSpy works best when used as a strategic research tool, helping you capture market trends and make data-driven decisions rather than relying on guesswork. It is a worthwhile investment for professional marketers and businesses looking to gain a competitive edge.

Pros

What impresses me the most about BigSpy is its enormous and diverse ad database. With access to millions of ad creatives from 9 major platforms like Facebook, Instagram, TikTok, and Google, this tool is truly a "gold mine" for competitor research and finding creative inspiration. The detailed filtering capabilities by country, industry, ad type, and even campaign objective help me quickly find exactly what I need. Being able to see the top-performing ads in my industry saves a tremendous amount of time and effort during the brainstorming and design phase.

Cons

The biggest drawback of BigSpy is the limitations of its free and basic plans. The free plan essentially only lets you "trial" the tool with a very limited number of searches, which isn't enough to conduct in-depth research. To truly unlock the tool's power, you are almost forced to upgrade to the Pro paid plans, which come at a considerable cost for individual users or small businesses. Occasionally, there is also a slight delay in the data updates for the newest ads.

Review Source

MB

Milagros B.  
Digital Marketer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "A great tool for analyzing ads and spotting trends"

November 24, 2025

5.0

Overall, my experience with BigSpy has been very positive. It allowed me to analyze competitors, discover trends, and better understand what types of creatives are currently working. For someone creating content or selling digital products, it’s a very helpful tool. Even though the free version has some limitations, it’s still a great option to start without investing.

Pros

What I liked the most about BigSpy is the huge variety of ads it shows and how easy it is to filter by platform, country, or product type. It helped me find real inspiration from ads that are currently performing well, especially for digital products. The interface is simple and fast.

Cons

What I liked least is that some advanced features require a paid plan, and sometimes the number of daily searches is limited. A few ads also take a bit longer to load.

Review Source

VR

Verified Reviewer  
adm  
Accounting  
Used the software for: Less than 6 months

### "A melhor plataforma para análise de anúncios e estratégias de marketing"

January 9, 2026

5.0

Pros

O BigSpy é uma plataforma extremamente completa e eficiente para análise de anúncios. Gostei muito da interface intuitiva, da rapidez nas buscas e da enorme base de dados atualizada constantemente. A possibilidade de filtrar anúncios por país, plataforma, formato e engajamento facilita muito a pesquisa e economiza tempo, tornando o trabalho mais profissional e estratégico.

Cons

Sinceramente, não encontrei pontos negativos relevantes durante o uso da plataforma. Todas as funcionalidades funcionam conforme prometido, com ótimo desempenho e estabilidade. A experiência foi bastante positiva e atendeu totalmente às minhas expectativas, sem apresentar falhas ou limitações que atrapalhassem o uso.

Review Source

VR

Verified Reviewer  
vendas  
Online Media  
Used the software for: I used a free trial

### "BOA,MAS TEM QUE MELHORAR MUITO"

February 4, 2026

5.0

A ferramenta brilha ao oferecer acesso a um banco de dados massivo com mais de 500.000 novos anúncios diários. É extremamente satisfatório filtrar por métricas de engajamento (curtidas, comentários) ou por "popularidade" (escala de 0 a 1000) para identificar rapidamente o que está vendendo em redes como TikTok, Facebook e Instagram.

Pros

Suporte ao Cliente Segurança Excelente relação custo-benefício Marketing Digital Características Gestão de Redes Sociais Análise da concorrência

Cons

O que menos gostei no BigSpy é a drástica limitação do plano gratuito e o alto custo para acessar recursos avançados, criando um abismo entre o plano básico e o Pro. Além disso, a ferramenta pode apresentar lentidão ao carregar dados e, por vezes, exibe anúncios que já pararam de rodar, indicando que os dados não são atualizados em tempo real. A falta de um plano intermediário e o suporte de atendimento ao cliente também receberam críticas.

Alternatives considered

[Adminer](https://www.capterra.com/p/148407/Adminer/)

Reason for choosing BigSpy

TESTE GRATIS POR ENQUANT

Review Source

VR

Verified Reviewer  
Marketing Director  
Gambling & Casinos  
Used the software for: I used a free trial

### "so far so good, better for small company"

March 2, 2026

4.0

My overall experience with BigSpy has been positive so far. The UI feels clean and easy to use, similar to SocialPeta, and I’m planning to explore the features more deeply over time.

Pros

One thing I really like is that this platform allows monthly payments. Compared to SocialPeta, which requires an annual subscription, the price is much more reasonable.

Cons

What I like most about this ad monitoring platform is that its ad search results are complete, updated quickly, and cover all media platforms.

Switched from

[SocialPeta](https://www.capterra.com/p/203185/SocialPeta/)

Expired, and the price is way too expensive.

Review Source

Abhishek C.  
Media buyer  
Marketing and Advertising  
Used the software for: I used a free trial

### "Best ad spy tool"

January 15, 2026

5.0

Pros

I appreciate BigSpy’s massive ad database and its powerful filters for uncovering winning trends....

Cons

The free plan is very limited, and the $99 Pro plan is expensive with reported billing issues.......

Review Source

Jeremie C.  
CEO  
E-Learning  
Used the software for: I used a free trial

### "Great solution"

December 30, 2025

5.0

Good for now! i like that we're able to see performance of other ads, and track direct performance of the ads and not just see the image like facebook library

Pros

that we're able to see performance of other ads, and track direct performance of the ads and not just see the image like facebook library

Cons

pricing a bit expensive, but they give the possibility to try the solution for free, for a few days so you can see if it is worth it for your business or not

Review Source

MS

MATHEUS S.  
CEO  
Entertainment  
Used the software for: I used a free trial

### "Avanalicao BigSpy"

February 11, 2026

5.0

Minha experiência foi muito boa no geral. O BigSpy ajuda bastante a encontrar ideias de criativos e entender tendências de anúncios. A interface é simples de usar e dá para economizar muito tempo na pesquisa. Com alguns ajustes nos recursos e acesso a dados, ficaria excelente.

Pros

Excelente relação custo-benefício Segurança Marketing Digital Gestão de Redes Sociais Análise da concorrência

Cons

A plataforma é boa, mas senti falta de mais transparência e facilidade para acessar links e detalhes completos dos anúncios. Alguns recursos ficam bloqueados e isso atrapalha a análise. A busca e os filtros às vezes poderiam ser mais rápidos e intuitivos.

Review Source

VR

Verified Reviewer  
ceo  
Accounting  
Used the software for: I used a free trial

### "highly recommend"

February 9, 2026

4.0

Pros

HELP ME WITH MY BRAND in every apect specialy marketing , HAS EVERYTHING BUT GOOD CUSTOMER SERVICE and anszering in time

Review Source

VR

Verified Reviewer  
marketer  
Retail  
Used the software for: I used a free trial

### "Great Satisfied"

February 16, 2026

5.0

Helpful tool for marketers; delivers strong ad analytics though UI needs refinements, powerful ad insights.

Pros

Powerful ad insights, easy to track competitors, and great for creative inspiration overall satisfied.

Cons

Interface feels cluttered at times, and filtering options could be more intuitive for people who are beginners.

Review Source

Marshall C.  
Owner  
Marketing and Advertising  
Used the software for: I used a free trial

### "Bigspy Review"

January 3, 2026

5.0

Pros

It's ability to find local video ads. Particularly in the niche of home services and local businesses, it's hard to find the right video.

Cons

Waiting to find issues! So far it's been pleasant.

Review Source

VG

Victor G.  
Director  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "Easy platform"

January 26, 2026

5.0

As I mentioned at the very beginning, this platform show you Step by step; it was easy to handle, and uncomplicated view of the data

Pros

What I like the most about Big Spy, is that this one is an easy platform to handle, and it has a usable interface.

Cons

What I did not like about this platform called Big Spy, is that I would like to get more detailed info

Review Source

AS

Amanda S.  
auxiliar  
Accounting  
Used the software for: I used a free trial

### "otima experiencia"

March 21, 2026

5.0

bom gostes da experiencia agradavel do site em posucos cliques bem autentico recomendo a todos no mundo

Review Source

CW

Carlos W.  
CEO  
Marketing and Advertising  
Used the software for: I used a free trial

### "Recomendo a BIGSPY"

March 10, 2025

5.0

Muito boa minha experiência, sou gestor de tráfego e me ajudou muito a obter novas ideias de anuncios

Pros

Muita diversidade de anuncios de empresas

Cons

Achei os planos um pouco caro, porém pelo o que a plataforma entrega vale a pena

Review Source

cR

camilo R.  
SEO  
Marketing and Advertising  
Used the software for: I used a free trial

### "Espião de Ads Top"

November 10, 2024

5.0

Minha experiência com o BigSpy tem sido positiva. A ferramenta facilita a análise de anúncios concorrentes em várias plataformas, ajudando a identificar tendências e novas ideias para campanhas. A interface é intuitiva e permite filtrar anúncios por setor, país, e outras categorias, o que acelera a busca por dados relevantes. No entanto, o custo da versão premium pode ser um desafio para empresas menores, e em algumas ocasiões a velocidade de carregamento poderia ser mais rápida.

Pros

O BigSpy é uma ferramenta poderosa de espionagem de anúncios, ideal para quem busca melhorar suas campanhas com insights dos concorrentes. Ele oferece um vasto banco de dados de anúncios em várias plataformas, como Facebook, Instagram e Google, com filtros por setor e localização. A interface é intuitiva, mas pode ser um pouco lenta em alguns casos. Suas opções de pesquisa avançadas são excelentes para encontrar tendências e ideias criativas, embora o custo da versão premium possa ser elevado para pequenas empresas.

Cons

BigSpy oferece insights valiosos para anúncios, porém poderia ser mais acessível para pequenas empresas.

Review Source

PS

Philipp S.  
Senior Growth Consultant  
Telecommunications  
Used the software for: I used a free trial

### "Insane Data Access"

February 10, 2026

5.0

Pros

Granular data and extensive data set. Highly relevant to get inspiration for own creative development.

Cons

Filter function and export of data would be great if this can be more simple. Also bulk search for domains.

Review Source

FC

Fernando C.  
Tecnico suoerior en tecnologias de la información  
Alternative Dispute Resolution  
Used the software for: I used a free trial

### "recomendable!"

March 15, 2026

5.0

Me lo recomendó mi profesor y lo usé con su cuenta. me encantó! me crearé una cuenta de cabeza ahora mismo!

Pros

es muy rapido a la hora de entregar los resultados y los filtros muy buenos. muy intuitivo! lo recomiendo a mis compañeros y a cualquier otro.

Cons

lo poco que lo he usado no le encontré cosas negativas. lo he usado con mi profesor y con su cuenta en su notebook, pero ahora me registraré.

Review Source

PD

Pranesh D.  
CEO  
Design  
Used the software for: I used a free trial

### "Top tool to SPY"

July 5, 2025

5.0

It has been amazing to be honest ! Firstly, I came here from lot of recommendations from the youtube popularity and founf it's worth in first use !

Pros

Big spy is really a great tool to find great products and sales it generates . It helps us find a useful information about the sites and their revenue to scale up ours based on the competition.

Cons

I don't think any cons for Bigspy ! But i have some suggestions ! 1. Improving the overall UI 2.Increasing the Platform reach

Review Source

Karen J.  
GERENTE GENERAL  
Computer Software  
Used the software for: I used a free trial

### "Amazing tool for digital marketers"

January 28, 2026

5.0

I run a marketing agency and BigSpy has helped me better understand my clients and their competitors, allowing me to create more effective campaigns.

Pros

I really love how much content BigSpy provides. It helps me discover new ideas, analyze trends and improve my marketing strategies every day.

Cons

For now I have not found any important disadvantages. Everything works smoothly and the interface is very intuitive and practical.

Review Source

MIA

Md Imran A.  
administrator  
Computer Software  
Used the software for: I used a free trial

### "best spy tool for affiliate marketers"

July 5, 2025

5.0

it's a very wonderful journey using bigspy. i got more than expected. i hope i continue this tool and improve the performance of my ads.

Pros

i like its user friendly interface and indeapth analysis of competitors' ads. one can easily track and improve his/her ads.

Cons

this tool is not covering many of the countries and does not support refunds. it also lack free trail.

Switched from

[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)

i need to spy competotors' ads in details.

Review Source

VR

Verified Reviewer  
ceo  
Apparel & Fashion  
Used the software for: I used a free trial

### "Awesome tool"

November 18, 2025

5.0

Its a very good tool for competitor analysis, really liked the kind of information that we get here which is very useful .

Cons

Nothing as of now ,

Review Source

GU

Gabriel U.  
Ceo  
Consumer Services  
Used the software for: I used a free trial

### "Muitas opçoes"

March 26, 2025

5.0

Bem simples de utilizar, nada complexo, qualquer pessoa consegue utilizar

Pros

A variedade de muitos produtos que podem ser utilizados e testados

Cons

è em ingles, o que dificulta ter que ficar traduzindo no meu caso

Alternatives considered

[Adminer](https://www.capterra.com/p/148407/Adminer/)

Reason for choosing BigSpy

Estou testando ferramentas para saber qual melhor a minha utilização e operação

Switched from

[Adminer](https://www.capterra.com/p/148407/Adminer/)

teste de produtos para ver qual o melnor

Review Source

CD

Christian D.  
Directeur  
Capital Markets  
Used the software for: 6-12 months

### "Simple et precis"

June 20, 2025

3.0

Simplicité, efficacité, rapide , je trouve beaucoup de produits gagnant , outils adapté pour les nouveaux entrepreneurs

Pros

Bigspy est une plateforme simple d'utilisation, rapide et précise . Bigspy offre des opportunités à n'importe qui voulant se lancer

Cons

Bigspy est payant et ça sa nous faire fuire , bigspy devrait minimiser les prix pour nous permettre de mieux travailler

Review Source

JM

Julihan M.  
Estrategista  
Marketing and Advertising  
Used the software for: Less than 6 months

### "From Brazil, to the World, with BigSpy"

February 6, 2025

5.0

I take notes of copy about my niche and create thousands of new ads just by the search that i have made with BigSpy.

Pros

Simple, clean, assertive. The experience is impressive.

Cons

Spy ads about my niche. Impact many business by the benchmark that i do with the tool.

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

BigSpy its better. More complete. I love the tool.

Review Source

VR

Verified Reviewer  
IPTV  
Accounting  
Used the software for: I used a free trial

### "Good experience"

March 14, 2025

5.0

Pros

A very distinguished site in showing all competitors with ease and without complications

Cons

It's a bit expensive, There are several options that I don't understand yet, but I registered a few days ago and I think I will understand soon.

Review Source

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