# BigSpy Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BigSpy the right Social Media Monitoring solution for you? Explore 2484 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/203036/mistura/reviews --- BigSpy 4.8 (2484) [View alternatives](https://www.capterra.com/p/203036/BigSpy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of BigSpy Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews Strategic diGital marketing support 97% positive reviews out of 113 Most reviewers describe digital marketing features as essential for campaign planning, trend identification, and business growth. Son N Owner, 1 employee. "By studying the ad creatives and strategies of successful sellers, I have been able to identify trends and implement these winning techniques into my own marketing efforts." Restrictive pricing and free plan 51% negative reviews out of 421 Most users report pricing is high, with limited free features and costly advanced options for small businesses. Daniel R Ads, 2 - 10 employees. "The cost may not be affordable for everyone, especially for individuals or small businesses with limited budgets." Comprehensive competitor ad intelligence 100% positive reviews out of 68 Most users comment ad insights provide detailed analytics, enabling effective benchmarking and targeted campaign optimization. Alexandru D Marketing, 2 - 10 employees. "This extensive coverage provides users with unparalleled insights into ad trends, strategies, and performance metrics across different industries and niches." Challenging payment requirements 45% negative reviews out of 73 Most users comment payment is required early, with limited trial access and difficulties for international customers. Tobias T Owner, 1 employee. "One needs to pay, and there is no option to select ads in the Danish language." Efficient market research platform 98% positive reviews out of 47 Most reviewers indicate market research tools streamline competitor analysis, saving time and improving business decision-making. Slow performance and interface lag 39% negative reviews out of 59 Some reviewers describe performance and speed issues, including slow loading times and a crowded user interface. Quang H Mr, 2 - 10 employees. "The pricing is a bit higher and the interface is rather heavy, so it sometimes experiences lag and stuttering." ## Showing most helpful reviews Showing 1-25 of 2484 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sitdikov V. CEO Marketing and Advertising Used the software for: Less than 6 months ### "The best solution for finding workable ideas" February 7, 2026 5.0 I take ideas from major brands and other countries, adapt them to my client's needs, and get excellent results. Thank you, BigSpy. Pros Convenient and intuitive interface. A very large set of filters. Thanks to this, I can easily compile the selection of advertisers I need. Quick search for creatives. Complete information on ad duration, number of views, etc. Cons I would like the rates to be more affordable for freelancers. Because I need to provide high-quality competitor analysis. Switched from [AdSpy](https://www.capterra.com/p/234038/AdSpy/) Better and more complete functionality that marketers need Review Source VR Verified Reviewer Operation Manager Marketing and Advertising Used the software for: I used a free trial ### "A Helpful Tool for FaceBook Ads, But TikTok Access Could Be Easier" August 18, 2025 5.0 BigSpy is sufficient for my current needs and has been helpful in supporting my work. If the platform could lower the entry barrier for TikTok ad insights, it would be even better. Pros BigSpy provides comprehensive and up-to-date Facebook data. The frequent updates and wide coverage make it reliable and practical for daily use. Cons TikTok creatives are limited, and access may require a higher-tier subscription. I haven’t tried that yet, so can’t comment further. Alternatives considered [AdSpy](https://www.capterra.com/p/234038/AdSpy/) Reason for choosing BigSpy because of the feature for SA dedicated category SPY Review Source Elijah W. manager Airlines/Aviation Used the software for: I used a free trial ### "Hurry up and update the data." December 27, 2024 2.0 Pros Cheap Easy to use, fairly comprehensive data without regard to accuracy Cons Lack of timely updating of data and inaccurate data Review Source PD Pranesh D. CEO Design Used the software for: I used a free trial ### "Top tool to SPY" July 5, 2025 5.0 It has been amazing to be honest ! Firstly, I came here from lot of recommendations from the youtube popularity and founf it's worth in first use ! Pros Big spy is really a great tool to find great products and sales it generates . It helps us find a useful information about the sites and their revenue to scale up ours based on the competition. Cons I don't think any cons for Bigspy ! But i have some suggestions ! 1. Improving the overall UI 2.Increasing the Platform reach Review Source JM Julihan M. Estrategista Marketing and Advertising Used the software for: Less than 6 months ### "From Brazil, to the World, with BigSpy" February 6, 2025 5.0 I take notes of copy about my niche and create thousands of new ads just by the search that i have made with BigSpy. Pros Simple, clean, assertive. The experience is impressive. Cons Spy ads about my niche. Impact many business by the benchmark that i do with the tool. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) BigSpy its better. More complete. I love the tool. Review Source DW Didik W. Head Non-Profit Organization Management Used the software for: Less than 6 months ### "ad spying and analysis incredibly straightforward" August 28, 2024 5.0 The platform stands out as a comprehensive tool for ad intelligence, offering a wide range of features that are incredibly useful for anyone involved in digital marketing or competitive analysis. The ability to access a vast database of ads from various platforms, coupled with advanced filtering options, makes it easy to find and analyze relevant campaigns. Pros BigSpy excels in providing an intuitive and user-friendly interface that makes ad spying and analysis incredibly straightforward. The platform offers a vast database of ads across multiple social media channels, making it easy to find trending campaigns and analyze competitors’ strategies Cons One of the main drawbacks is the limited access to certain features unless you subscribe to higher-tier plans. Some of the more advanced analytics and filtering options are locked behind a paywall, which can be frustrating for users who need these capabilities but are on a tighter budget. Switched from [Adsterra Ad Network](https://www.capterra.com/p/232054/Adsterra-Ad-Network/) more useful to analyze and spy the competitors Review Source RB Rachid B. CEO Consumer Electronics Used the software for: Less than 6 months ### "Best adspy for Ecommerce " October 1, 2024 5.0 BigSpy is a powerful tool that’s helped me analyze competitors and improve my marketing strategies. Pros BigSpy's large ad database and precise filters make tracking trends and competitors easy. It saves time and boosts creativity for my campaigns. Cons I dont think ive find things i dislike Switched from [Minea](https://www.capterra.com/p/10002297/Minea/)[SocialPeta](https://www.capterra.com/p/203185/SocialPeta/) less expenssive and better quality of services Review Source sK savas K. marketing artist Program Development Used the software for: I used a free trial ### "My new favorite website" August 22, 2024 4.0 my experience was going well. then I found myself here :) Pros I like the user interface and fluidity.It looks very nice. Cons The free version is very limited. We need more time to test the site and find out if it is efficient or not. Switched from [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) I found this site more useful.that's why I switched Review Source Gabriela B. Creatives Online Media Used the software for: Less than 6 months ### "Best experience with a spy service" March 25, 2026 5.0 I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy platform. The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube. It makes it easier to get a broader view of what’s working across different channels. The search filters are decent—you can sort ads by engagement, date, keywords, and more—but sometimes I feel like they’re not as precise as some higher-end tools. Still, for the price, it does the job well. I’ve been able to find a lot of winning creatives and get inspiration for my own campaigns. One thing I really appreciate is how beginner-friendly it is. The interface is simple and doesn’t take long to get used to. That said, if you’re looking for deep analytics or very advanced tracking, BigSpy might feel a bit limited compared to more premium options. Overall, I’d say BigSpy is a great starting point for marketers or dropshippers who want to explore ad trends without spending too much. It’s not perfect, but it definitely delivers good value for the cost. Pros What I liked most about BigSpy is how easy it is to use and how much data you get for the price. The platform has a really large ad library across multiple channels like Facebook, Instagram, and TikTok, which makes it great for discovering trends and new creatives. I also liked how quickly you can find inspiration. Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching. It’s especially useful when you’re testing new niches or looking for angles that are already working. Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more expensive tools. Cons What I liked least about BigSpy is that the filtering system isn’t always as precise as I’d like. Sometimes it takes extra time to find truly relevant ads, especially in competitive niches. I also noticed that some ads in the database feel outdated or not very active anymore, which can make research a bit less efficient. Another downside is that the analytics are somewhat limited compared to more advanced tools. You can see engagement metrics, but you don’t really get deeper insights like conversion data or detailed performance breakdowns. Overall, it’s not a dealbreaker, but these limitations can slow you down a bit when you’re trying to find high-quality, winning ads quickly. Review Source Pavel S. CEO Market Research Used the software for: I used a free trial ### "Great value ad spy tool for marketers" March 24, 2026 5.0 Pros BigSpy offers excellent value for money compared to similar tools on the market. It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration. The interface is simple enough to navigate, and the filtering options help quickly find relevant ads. Overall, it’s a solid tool for marketers who need insights without paying premium prices. Cons The pricing is reasonable, but some advanced features are limited unless you upgrade to higher-tier plans. Additionally, the data can sometimes feel slightly outdated or incomplete depending on the platform and region. The UI could also be improved in terms of speed and responsiveness, especially when working with large datasets or applying multiple filters. Review Source MM Marcio M. Senior Media Buyer Marketing and Advertising Used the software for: Less than 6 months ### "BigSpy best spy tool" November 9, 2024 5.0 My overall experience with BigSpy has been positive, especially in terms of the depth and range of data available. The platform provides an extensive database of ads across different social media channels, making it easy to track trends, analyze competitors, and find creative inspiration. I found the search and filtering options useful for narrowing down results, and the analytics gave solid insights into ad performance across platforms. However, the learning curve was a bit steep due to the somewhat cluttered interface, and the platform occasionally lagged when running broad searches. While the subscription cost is on the higher end, the access to a broad set of ad intelligence tools and insights has been valuable for campaign planning and market research. Pros Very good spy tool, i like this.What I liked most about BigSpy is its extensive ad database and powerful search and filtering capabilities. Being able to see real-time ad trends across multiple platforms—like Facebook, Instagram, and TikTok—has been incredibly useful for tracking competitors and discovering creative strategies. The advanced filters make it easy to narrow down results by industry, engagement level, region, and ad type, which helps in finding highly relevant insights quickly. The platform’s data-driven insights and transparency into what’s working for competitors really stand out and make it a valuable tool for refining our own ad strategies. Cons What I liked least about BigSpy is its interface, which can be somewhat cluttered and confusing. While there is a lot of information available, the organization of options and filters isn’t always intuitive, which slows down navigation. Additionally, the platform can be a bit slow to load some data, especially for broader searches. Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users. Review Source oE onur E. Director Cosmetics Used the software for: I used a free trial ### "Great Tool for Ad Research and Inspiration" April 11, 2025 5.0 Overall, my experience with BigSpy has been positive. It's a powerful tool for ad research and inspiration, especially for Facebook and Instagram. With a few improvements to speed and filtering, it could be even better. Pros I really liked how BigSpy helps me find high-performing ads quickly and gives detailed insights into competitors' strategies. Cons Sometimes the search filters are a bit clunky and results can be slightly outdated or irrelevant. Review Source Nour Eldin O. owner Marketing and Advertising Used the software for: I used a free trial ### "5 stars, always online" March 2, 2025 5.0 amazing data visulaization. easy use. fast results. Pros accurate data, helpful tools, easy use, amazing profile Cons alot of pop ups, distract my experience. Review Source TD Terry D. Marketing Computer Hardware Used the software for: Less than 6 months ### "great software" April 21, 2025 5.0 BigSpy is definitely the software I need. Recommend to all social media marketers Pros has almost all data I need, and the data is accurate. I'm always looking for such a software Cons The trial account has limited function and data, though it is good enough Review Source DP Dhruv P. administartive Health, Wellness and Fitness Used the software for: I used a free trial ### "best Ad spy tool compared to others " January 28, 2025 5.0 overall very good experience i loved to use this Pros very easy to use i compared all by other ad spy found it very good to use it Cons many options to select please choose auto options for some option Review Source JB Jacob B. None Design Used the software for: I used a free trial ### "Honest Review" February 14, 2025 4.0 I would rate it better if I could have a better 'feel' for the service. Pros Easy to use and very versatile! I can use the many filters to find what I'm looking for Cons The free trial is just the same ads repeated. Review Source LM Lorena M. Campaign Manager Marketing and Advertising Used the software for: I used a free trial ### "Great tool for marketing" February 15, 2025 5.0 I just discovered it and I think it would be a powerful tool to be more efficient at my job Pros A lot of insights and data to benchmark and analyze useful data Cons There's locked content and Im not sure if it allows to see estimate budgets Review Source JR John R. Assistant - Treasury Chemicals Used the software for: I used a free trial ### "Bigspy Review - JR2025" January 14, 2025 5.0 Positive overall. Has a wide range of features which will help my business. Pros The ease of use. I like the fact you can copy ads directly. Cons Slow connection times for loading the ad creatives. Review Source VR Verified Reviewer Strategic Business Consultant Business Supplies and Equipment Used the software for: I used a free trial ### "A Solid Ad Spy Tool with Extensive Ad Database" September 4, 2024 5.0 Overall, BigSpy is a powerful ad spy tool that offers excellent value for competitive research and ad inspiration. The platform's extensive ad coverage across multiple channels is its standout feature, though the limited free version and somewhat clunky interface may pose some initial challenges. However, for those who invest in the paid version, it can be a game-changer for ad strategy development. Pros What I Liked Most About BigSpy: BigSpy provides a vast and diverse database of ads from multiple platforms, including Facebook, Instagram, TikTok, and more. The filtering options are highly customizable, allowing you to drill down into specific niches, regions, and ad types. This makes it easier to analyze competitor strategies and discover winning products. The ability to see ad creatives and engagement metrics is a huge plus for planning marketing strategies. Cons The free version is quite limited in features, which can be frustrating if you're just starting out and trying to explore the tool's potential. Additionally, the user interface, while functional, could be more intuitive and streamlined for better navigation. Review Source EW Edward W. owner Apparel & Fashion Used the software for: I used a free trial ### "Bigspy review" December 29, 2024 4.0 Pros Good bank of information is available which is great Cons Steep learning curve to begin, but you can soon pick things up Review Source MY Max Y. CMO Education Management Used the software for: I used a free trial ### "Simplify your life" November 5, 2024 5.0 Really great, easy, fast. Easy to find and needed content and user-friendly design Pros Competitor analysis has become much easier. Because the platform allows you to look at creatives with many filters Cons Not all features are available for free. Review Source ABS Abu Bakker S. Brand Designer Design Used the software for: I used a free trial ### "I love BigSpy" November 3, 2024 4.0 BigSpy offers useful ad insights across platforms, making it great for creative inspiration. However, limited filters and a cluttered interface can hinder finding specific insights quickly. Still, it's a valuable tool. Pros Powerful ad insights and detailed analytics. Cons Limited customization and filter options. Review Source KO Kostiantyn O. Consultant Management Consulting Used the software for: I used a free trial ### "BigSpy review" September 19, 2024 4.0 Pros BigSpy provides a large amount of ad data across major platforms like Facebook and Instagram, making it easy to track competitors. The interface is user-friendly and doesn’t take long to get the hang of, even for beginners. The filtering options allow quick access to top-performing ads, and it’s a great tool for finding creative inspiration from successful campaigns. Cons The platform lacks extensive data for smaller or niche platforms, which can limit targeting in specific areas. The pricing might be a bit steep for smaller businesses or solo marketers, and sometimes the data isn’t updated quickly enough for new campaigns. The dashboard could also benefit from more customization options to tailor it to individual needs. Review Source SR Sri R. Performance Marketer Marketing and Advertising Used the software for: I used a free trial ### "BigSpy is awesome" November 11, 2024 5.0 Great product idea, lovely dashboard and a variety of options Pros Great insights love the data options and suggestion Cons A little overwhelming but overall well structured Review Source RG Ravi G. Sales Executive Retail Used the software for: I used a free trial ### "Must recommended worth your money investment " November 9, 2024 5.0 Very Nice tool. Easy to use and everyone can understand Pros all platforms are included in one tool is great Cons Data Of Ads are very accurate and easy to understand Review Source Similar Products Featured ## Related categories [Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.