# Metricool Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Metricool Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more. Source: https://www.capterra.com/p/203702/Metricool/ --- # Metricool Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 22, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Metricool ## What is Metricool? Metricool is an all-in-one social media management platform used by over 2 million professionals, agencies, and brands. Plan, schedule, and publish content across Instagram, Facebook, TikTok, LinkedIn, YouTube, X (Twitter), Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one visual calendar. Manage approvals, roles, and multiple clients in one workspace, with a unified inbox for comments and messages. Track performance with analytics and automated, white-label client reports, and manage Meta, Google, and TikTok Ads alongside organic content. Connect Claude, ChatGPT, or Gemini to your account via the Metricool MCP to query data and schedule posts in plain language. Pricing is based on brands, not users, with a free-forever plan and paid tiers from $20/month. ## What is Metricool used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 98 user reviews Reviews sentiment Positive 91% Neutral 3% Negative 6% Starting price $20 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Social Media Analytics Tools / 2025 - Social Media Marketing / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Metricool?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://metricool.com&name=Metricool) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Metricool 4.4 (98) VS. [4.9 (161)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Starting Price $20 Flat Rate, Per Month Starting Price $49 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (98) Ease Of Use 4.8 (917) Value For Money 4.1 (86) Value For Money 4.9 (839) Customer Service 4.0 (72) Customer Service 4.9 (801) ## Metricool alternatives [4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [Vista Social](https://www.capterra.com/p/239366/Vista-Social/) [4.9 (917)](https://www.capterra.com/p/239366/Vista-Social/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/239366/Vista-Social/) [Publer](https://www.capterra.com/p/177145/Publer/) [4.8 (956)](https://www.capterra.com/p/177145/Publer/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177145/Publer/) [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,196)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) [View all alternatives](https://www.capterra.com/p/203702/Metricool/alternatives/) ## FAQs about Metricool Overview ### What problems does Metricool solve? Metricool solves the chaos of managing multiple social accounts, jumping between apps, and manually posting content. It centralizes scheduling, cross-posting, analytics, inboxes, approvals, and client reporting, helping social media managers, agencies, marketers, and small businesses maintain publishing calendars, spot best posting times, compare competitors, and make faster strategy decisions. Answer based on 71 reviews Overview ### Which roles and teams benefit most from Metricool? Metricool is most used by marketing teams, social media managers, community managers, and small-business leaders such as CEOs and owners. These roles rely on it to plan and schedule content, track campaign and channel performance, manage multiple social accounts, and give decision-makers clear visibility into audience growth and engagement. Answer based on 98 reviews Overview ### What company size and industries is Metricool built for? Metricool is built primarily for small businesses in marketing and advertising, which account for 93% and 33% of reviewers. It serves social media managers, marketing agencies, and midsize firms managing multiple brands or clients, with additional use in broadcast media and computer software, especially for social media marketing. Answer based on 98 reviews Features and Usability ### What are the key features of Metricool? Metricool includes core social media management features like post scheduling, automated publishing, and a content calendar for multi-account posting. Reviewers also highlight differentiators such as real-time analytics, customizable reports, competitor monitoring, and network and follower metrics, plus approval workflows and social inbox tools for team coordination. Answer based on 51 reviews Integrations ### Which third-party tools and platforms does Metricool integrate with? Metricool integrates with Instagram, Twitter/X, Pinterest, Canva, and Data Studio, with reviewer mentions also confirming Facebook, LinkedIn, and YouTube connections. Official catalog data shows more than 20 integrations overall, including TikTok, Google Ads, Google Analytics 360, Zapier, Make, Threads, Bluesky, ChatGPT, and Claude. Answer based on 32 reviews Getting Started and Support ### What training and onboarding options does Metricool offer? Metricool provides webinars, documentation, and videos to help teams get started. Webinars support live or scheduled instruction, documentation offers written reference material for setup and feature guidance, and videos provide visual walkthroughs for self-paced learning and review. Answer based on 8 reviews Getting Started and Support ### What customer support options does Metricool offer? Metricool provides Email/Help Desk, FAQ/Forum, and Chat support. Users describe the help team as often helpful and efficient, though some report slow replies and unresolved billing or refund issues. Experiences with support are mixed, with praise for quick assistance in some cases and frustration over delayed responses in others. Answer based on 8 reviews Features and Usability ### Is Metricool easy to learn and use? Metricool feels easy to learn for most users, with an intuitive layout for scheduling, analytics, and account management. Small businesses, freelancers, and marketing teams often find setup simple and daily work faster, though some interface areas feel less modern or slightly less intuitive than the rest. Answer based on 22 reviews Features and Usability ### How well does Metricool handle social media posting? Metricool handles scheduled posting well for many standard social media workflows, especially for solo creators and small marketing teams. It offers planning tools, approvals, and comment management, but some users report gaps with manual publish notifications, certain formats, platform connections, time zone accuracy, and occasional posting reliability. Answer based on 20 reviews ## Features AI summary Based on 6,068 Social Media Management reviews Capterra data shows that buyers of Social Media Management rank the following features as their top priorities: - **Social Media Integration** (**55%** of reviewers rated this feature as critical) - **Post Scheduling** (**57%**) - **Automated Publishing** (**54%**) Metricool supports all three of the features reviewers rate most important: **Social Media Integration**, **Post Scheduling**, and **Automated Publishing**. Together, these capabilities help businesses manage multiple social channels in one place, plan content ahead of time, and publish posts consistently, allowing teams to save time and maintain a more organized social media workflow. Social Media Integration 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Post Scheduling 4.4 (66) 62.12% of 66 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Content Management 4.1 (45) 55.56% of 45 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Multi-Account Management 4.4 (45) 51.11% of 45 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously Reporting/Analytics 4.3 (54) 53.70% of 54 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Performance Metrics 4.4 (34) 50.00% of 34 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Metricool 72 features An @mention is a way to tag or notify a specific person about a message/post Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Establish rules for automatic propagation of social media posts across one or more channels Automatically create schedules based on business needs or employee availability and qualifications Compare key metrics for the business against prominent players in the industry Monitor social media posts or web that mention a particular brand Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share AI models, media files, communicate, and work together Leave comments and notes on documents for others to view Track activity of your competitors Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Initiate interactions with customers by proactively starting conversations or providing informational content Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Find & retrieve relevant data or documents Use AI to generate content in the form of text, images, videos, etc. Store and manage images Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Monitor and collect information from social media based on specific keywords Track and monitor a specific set of keywords Identify the source channel that resulted in a new lead in the system Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Schedules specific times for content to appear on social media platforms, blogs, websites etc. Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Set & manage permission levels based on user roles and restrict access to only authorized individuals Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed and identify if they are positive, negative or neutral Create and manage advertising campaigns on social media networks Monitor social media sites for specific keywords Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Track social media posts that reference a specific brand, business, name, etc. Market event via social media tools Attach digital tags to documents and assets for identification, search, or monitoring purposes Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.3 (98) 4.3 Based on 98 reviews ## Pricing Value for money 4.1 (86) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/203702/Metricool/pricing/) Free $0.00 Starter $20.00 Flat Rate,Per Month Advanced $53.00 Flat Rate,Per Month Custom Contact vendor Value for money 4.1 (86) 4.1 Based on 86 reviews ## Integrations [ Canva](https://www.capterra.com/p/168956/Canva/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ YouTube](https://www.capterra.com/p/237905/YouTube/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (72) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (72) 4.0 Based on 72 reviews ## User reviews Overall rating 4.4 Based on 98 reviews Filter by rating 5(60) 4(29) 3(3) 2(0) 1(6) Mentioned topic Sorted by most recent kevin G. traficcer digital Computer Software ### "metricool una web para planificar tus contenidos" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 July 2, 2026 me ha ayudado a no gastar mi tiempo innecesariamente en mi trabajo, ser un poco mas organizado, y no gastar horas innecesarias eso es lo que me parece super importante para mi salud mental para mi como usuario consumidor de la plataforma Pros lo que mas mas me ha gustado lo intuitiva y facil que es la plataforma, me parece muy facil entender el comportamiento de mis redes sociales y tomar desiciones para mejorar errores y colaborar en equipo eso me parece super importante Cons lo que menos me gusto son sus planes de pago tan tan pero elevados, ademas su plan gratis ofrece demasiadas limitaciones lo que me ha pensado en poder cambiar mi empresa a otra compañia Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kelly M. Social Media Manager and Podcaster Marketing and Advertising ### "Metricool is Cool With Me" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 27, 2026 Overall it has been a good experience. I like that they notify you when you're getting close to the amount of posts allowed on the free account. Pros I have had to use the customer support and they were very helpful. It's easy to learn how to use Metricool. I haven't had any security concerns with it. I am able to manage accounts successfully. 95 percent of the time my posts go through when scheduled. Cons Cons are the free version you can only have two accounts and engagement insights are limited with the free plan. I really don't have anything else negative to say. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) At the time of the switch I needed something reliable and it works beautifully. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 7, 2026 Thanks so much for sharing your experience! We’re really glad to hear that our support team could help when you needed it and that you find Metricool easy to use and reliable for managing your accounts. It’s great to know the scheduling and notifications are working well for you too. Regarding the free plan, we appreciate your feedback, it’s designed for more basic needs, while our paid plans offer more accounts and deeper insights as you grow. Thanks again for trusting Metricool! EH Emma H. Communications Coordinator Non-Profit Organization Management ### "Great program for SMMs" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 February 27, 2026 Pros Metricool has helped us level up our social media management capability by merging the data/analytics with planning, content management, scheduling, and a multi-step approval process. Cons While some facets of it are less intuitive to the end user than I would prefer, overall it is not hard to learn. Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Meta's information was less comprehensive and digestible, and often gaps or glitches in posting/scheduling caused problems. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 10, 2026 Thanks so much for sharing your experience! We’re really glad to hear that Metricool is helping you manage your social media more effectively. We also appreciate your feedback about usability. Our team is always working to make the platform more intuitive while keeping the powerful features that help teams stay organized and informed. Thanks again for choosing Metricool and for being part of the community! RT Ricki T. Owner Marketing and Advertising ### "Scheduling Social media made easy" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 October 30, 2025 Overall, I am happy with Metricool. It's been a great tool for me to use to batch create social media content when I have time. Pros I like the ability to easily schedule content, along with the ability to schedule the first comment too. Cons I dislike that you need to pay if you wish to connect your LinkedIn page. It would be nice to have this included. Switched from [Planoly](https://www.capterra.com/p/213003/PLANOLY/) I wanted something that gave me more ability Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 4, 2025 Thanks so much for sharing your experience! We’re glad to hear Metricool helps you plan and batch your social media content easily. We appreciate your feedback about LinkedIn connection; it’s helpful for our product team to know what features users value most. JL Josie L. MD Apparel & Fashion ### "Corporate Greed" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 22, 2025 Customer service is robotic and unhelpful, software is ok, but content becomes very generic. Manipulative Payment Terms. Pros Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy. Cons This software is ok, pretty similar to others however their terms and conditions are a trap. They allow refund for initial subscription, however annual renewals have no access to a refund, so you can not cancel even if not using. They are a heartless organisation that doesn't care for small business owners. I would not recommend. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Metricool auto scheduling feature was the most needed for hands off use and cost. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 31, 2025 We’re sorry to read your review and that this was your impression of Metricool. Our terms and conditions are publicly available before and after subscribing, so every user can review them and decide freely whether to accept them or not. There’s also detailed information in our Help Center about how subscriptions work, and our support team is always available to clarify any questions. Our team always follows these policies with professionalism and respect, that’s why you may perceive consistency in our responses. We appreciate your feedback, there’s always room to keep improving. MB Maxime B. CEO Marketing and Advertising ### "No contrates nada anual con ellos y cuidado con lo mensual" 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 14, 2025 Bien para la herramienta pero esconden en sus terminos y condiciones que no avisan para las renovaciones y si no vas a utilizar más no te devuelven el importe. Vi el cargo a los 15 minutos, les avisé y rechazaron el reembolso. Pros La herramienta es útil claro. Tienes funciones buenas y puede servir para la gestión de redes sociales. Cons Que me cobraron sin avisar una renovación anual. Perdi 638€ y no utilizo la APP. Les avisé a los 15 minutos pero me dijeron que estaba escrito en los terminos y condiciones. No contrates un servicio anual con ellos, y con el mensual cuidado. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Gracias por valorar positivamente la herramienta, nos alegra saber que te ha resultado útil. Entendemos la frustración que puede causar un cargo no esperado; a todos nos ha pasado olvidar cancelar algo a tiempo. Según los Términos y Condiciones aceptados y publicados en nuestra web, las suscripciones se renuevan automáticamente mientras la cuenta esté activa y las renovaciones no pueden reembolsarse una vez procesadas. Esta era tu segunda renovación, por lo que entendemos que ya conocías el proceso. La gestión de la suscripción está disponible 24/7 en los ajustes de cuenta. En nuestro Centro de Ayuda está toda la información sobre el funcionamiento y nuestro equipo de soporte siempre está disponible para resolver dudas. Te confirmamos que actualmente tu suscripción está cancelada, por lo que no se renovará automáticamente. Entendemos tu descontento, aunque en este caso el reembolso no procedía de acuerdo con los Términos y Condiciones aplicables. AN Anonymous User REDACTOR DE CONTENIDOS Financial Services ### "ANALITICAS Y PUBLICACIONES DIARIAS CON X GRACIAS A METRICOOL. HERRAMIENTAS GRATUITA AUNQUE NECESITAS LA VERSIÓN PREMIUM DE X" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 June 18, 2025 Mi experiencia en general fue excelente hasta que empezó a obligar tener la versión de pago de X. Actualmente, a pesar de utilizar la versión de pago no puedo volver a acostumbrarme a utilizar la herramienta de Metricool. Pros \- Permite ver analíticas únicas que con Twitter o X no las puedes ver. - Puedes armar un calendario de publicaciones para X. - Puedes dejar de seguir o seguir fácilmente a cuentas que pueden resultar de tu interés. Cons \- Necesitas tener la versión de pago de X para que puedas utilizarla. - A veces el calendario de publicaciones es difícil de programar y tiene fallos. Alternatives considered [SocialPubli Advocacy](https://www.capterra.com/p/10003376/SocialPubli-Advocacy/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Metricool Me resulto más conveniente para programar publicaciones diarias y mensuales de manera gratuita. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 18, 2025 Gracias por compartir tu experiencia y por destacar lo que más te ha servido de Metricool para X. Sabemos que el cambio no ha sido fácil, y por eso queremos contarte un poco más: debido a una nueva política de Twitter/X, ahora cobran por cada conexión realizada a través de su API. Esto ha hecho que los costes aumenten considerablemente, y en lugar de incrementar directamente el precio de todos los planes, decidimos ofrecer la conexión con X como un complemento de pago. Sabemos que no es la opción más ideal para todos, pero era la forma más justa de mantener la herramienta accesible para quienes no usan X, sin afectar a todos los usuarios. Agradecemos tu feedback y si te queda cualquier duda o necesitas ayuda, nos tienes siempre disponibles desde el chat. DL Dayna L. Social Media Construction ### " Misleading" 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 26, 2025 Despite the platform offering team access and role management, it fails where it matters most: execution. There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out. Period. Worse, this limitation is not disclosed in any of their help docs, setup guides, or marketing pages. Their site advertises team workflows and collaboration features, but buries the fact that only owners get notifications until you hit a wall and ask support. The only "solution" offered is to transfer brand ownership to the person publishing the content — which we had to do mid-campaign, completely breaking our internal roles. Support confirmed this is "just how it works." We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do. Pros We chose Metricool to manage Instagram posts collaboratively across a team, but discovered — far too late — that manual push notifications for Stories, Reels, or videos only go to the account owner, no matter how many team members are added or how thoroughly they configure their devices. Cons Misleading Team Functionality — Manual Post Notifications Only Go to Account Owner.This is a critical limitation for any business or agency working with multiple stakeholders. Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/) Reasons for choosing Metricool We chose Metricool to manage Instagram posts collaboratively across a team, but discovered — far too late — that manual push notifications for Stories, Reels, or videos only go to the account owner, no matter how many team members are added or how thoroughly they configure their devices. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor May 27, 2025 Thank you for taking the time to share your experience—we truly appreciate it. We reached out to you directly to clarify how team members can receive manual push notifications: each user just needs to activate them from their own account and turn off the autopublish option in the planner. That said, we made a mistake. At some point, we told you it wasn’t possible—and that was wrong. We’re really sorry for the confusion and frustration this may have caused. You deserved a better answer, and we missed the mark. We’ve already updated our Help Center to make this process clearer. Supporting collaborative workflows is a priority for us, especially for agencies like yours, and we’re working to make it easier and more intuitive. We also want to be transparent: we never intend to promote features that aren’t available. Your feedback helps us spot where we’ve fallen short and do better next time. Thanks again for taking the time to share your thoughts—we’re listening. PG Paula G. Co-founder Entertainment ### "Metricool works great " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 14, 2025 It's been great! Metricool works well with a ton of platforms and they are constantly making updates to the app. Pros The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app. I just discovered Autolist, which could make it even more convenient to continuously schedule social posts without spending a huge amount of time. Cons None! I wish I could afford the paid features like send for review and a couple of the others, but overall, I can't think of a better social media scheduling app. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite decided to hike their prices by 10x so I needed to find something else. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [Buffer](https://www.capterra.com/p/143492/Buffer/) [Loomly](https://www.capterra.com/p/166498/Loomly/) [Later Social](https://www.capterra.com/p/152254/Later/) Reasons for choosing Metricool The cost is very reasonable and it's straightforward to use Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 16, 2025 Thanks so much for your review! Feedback like this genuinely motivates us to keep building and improving every day. We're so glad to hear you're enjoying Metricool’s flexibility, ease of use, and features like Autolist that help save you time. We built Metricool to be a simple, flexible, and effective tool—and it means the world to know it's helping you. Thanks for choosing us! PP Prerna P. Social Media Marketing Specialist Marketing and Advertising ### "The best social media management platform!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 March 11, 2025 I love this platform! I’ve tried so many other scheduling tools and they were not as good as Metricool. If you want to use a platform that gives you wholistic knowledge about your brand(s) Metricool is for you. Pros I love the approval and analytics w feature of this software! Metricool provides the most in depth information about my progress on social media and ads. Absolutely LOVE! Cons No complaints! I love everything about this platform. It would be great if music could be added to the reels/tiktoks from the platform but I understand there are rules against doing so. Otherwise, absolutely no complaints!! Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Buffer didn’t include too many analytics and had a very simple interface. Way too simple for someone looking to analyze data and amend strategies based on them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 12, 2025 Thank you for your kind words! We're so happy to hear that Metricool has been the right choice for you. Knowing that it helps you get the insights you need and makes managing your social media easier means the world to us. We appreciate your feedback and your support. Thanks for being part of the Metricool community! 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