--- title: "Best Metricool Alternatives 2026 | Capterra" description: "Looking for alternatives to Metricool? Find out how Metricool stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/203702/Metricool/alternatives/" page_type: "alternatives" language: "en" publication_date: "2026-10-19" --- # Metricool alternatives Last updated on October 19th, 2026 The best Metricool alternatives are Cloud Campaign (best overall), Instagram (best free plan), Snapchat for Business (best budget option), and HubSpot Marketing Hub (most reviewed). Together they hold 12,790 verified Capterra reviews, with overall ratings from 4.5 to 4.9 out of 5. Metricool itself holds 4.4 out of 5 across 98 reviews. ### Metricool - Rating: 4.4 out of 5 (98 reviews) - Ease of use: 4.5 out of 5 - Starting price: $20.00 /mo - Key features: 10 of 10 top category features --- ## Top alternatives Metricool alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,261 reviews) | Rated 0.1 higher than this product | 4.3 out of 5 | $15.00 /user/mo | 8 of 10 top category features | | [monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/) — 4.6 out of 5 (6,131 reviews) | Rated 0.2 higher than this product | 4.5 out of 5 | $9.00 /user/mo | 8 of 10 top category features | | [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) — 4.2 out of 5 (255 reviews) | Rated 0.2 lower than this product | 4.1 out of 5 | Not available | 10 of 10 top category features | | [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/) — 4.9 out of 5 (162 reviews) | Rated 0.5 higher than this product | 4.8 out of 5 | $49.00 /mo | 8 of 10 top category features | | [Instagram](https://www.capterra.com/p/210721/Instagram/) — 4.7 out of 5 (5,226 reviews) | Rated 0.3 higher than this product | 4.7 out of 5 | Not available | 10 of 10 top category features | | [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) — 4.6 out of 5 (1,141 reviews) | Rated 0.2 higher than this product | 4.6 out of 5 | $5.00 /feature | 5 of 10 top category features | | [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) — 4.7 out of 5 (3,490 reviews) | Rated 0.3 higher than this product | 4.7 out of 5 | $15.00 /mo | 10 of 10 top category features | | [Meta for Business](https://www.capterra.com/p/213257/Facebook/) — 4.4 out of 5 (2,374 reviews) | Rated the same as this product | 4.4 out of 5 | Not available | 4 of 10 top category features | | [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) — 4.4 out of 5 (3,804 reviews) | Rated the same as this product | 4.3 out of 5 | $99.00 /user/mo | 10 of 10 top category features | | [Buffer](https://www.capterra.com/p/143492/Buffer/) — 4.5 out of 5 (1,492 reviews) | Rated 0.1 higher than this product | 4.6 out of 5 | $6.00 /usage/mo | 7 of 10 top category features | --- ## Top Free alternatives to Metricool The best free alternatives to Metricool are HubSpot Marketing Hub, monday AI Work Platform, and Cloud Campaign — all three offer a free plan alongside paid tiers. ### [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,261 reviews) - Free options: Free trial, Free version - Starting price: $15.00 /user/mo ### [monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/) — 4.6 out of 5 (6,131 reviews) - Free options: Free trial, Free version - Starting price: $9.00 /user/mo ### [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/) — 4.9 out of 5 (162 reviews) - Free options: Free trial - Starting price: $49.00 /mo --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated Metricool alternatives are Cloud Campaign (4.9), Instagram (4.7), and monday AI Work Platform (4.6). ### [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/) - 131 SMB reviewers say - Overall rating: 4.9 out of 5 across 131 SMB reviews - Ease of use: 4.8 out of 5 across 131 SMB reviews > "Occasionally there are minor bugs or features I'd like to see enhanced, but nothing that has significantly impacted our workflow." — Amie H., Marketing Manager (August 9, 2026) ### [Instagram](https://www.capterra.com/p/210721/Instagram/) - 2,377 SMB reviewers say - Overall rating: 4.7 out of 5 across 2,377 SMB reviews - Ease of use: 4.7 out of 5 across 2,369 SMB reviews > "Organic reach for regular posts has reduced over time, making it harder for accounts to stay visible without constantly posting video Reels or spending money on paid promotions." — Natasha M., Owner (September 2, 2026) ### [monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/) - 3,834 SMB reviewers say - Overall rating: 4.6 out of 5 across 3,834 SMB reviews - Ease of use: 4.5 out of 5 across 3,813 SMB reviews > "Ease of Use & Features: The user interface is incredibly intuitive, colorful, and visually appealing." — Guillermo B., Owner (August 24, 2026) --- ## Why do teams switch from Metricool? Of the 17 Capterra reviewers who reported switching away from Metricool, the most common destinations were Zoho Social, Buffer, and Cloud Campaign. ### What users preferred ### [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) - 4.7 out of 5 (3,490 reviews) — 14 reviewers switched here > "Metricool's free plan limited me to 20 posts a month and couldn't connect X; Zoho's free plan covered all my platforms with no post cap and bulk-scheduled my full 30-day content bank in one import." — Lara J., Owner and Operator (October 5, 2026) ### [Buffer](https://www.capterra.com/p/143492/Buffer/) - 4.5 out of 5 (1,492 reviews) — 2 reviewers switched here > "The interface was smoother and I could post more on Buffer's free plan." — Virginia F., Travel Agent (December 5, 2023) ### [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/) - 4.9 out of 5 (162 reviews) — 1 reviewers switched here > "Metricool is trying to do too much with their platform. Cloud Campaign is simple and focuses on social media management. Metricool has too many features and was overwhelming as someone who has managed social media for over 12 years." — Kelsie C., Agency Owner (May 22, 2026) --- ## Find software for your specific use case ### Social Media Management - [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) — 4.2 out of 5 (255 reviews) - [Hibu](https://www.capterra.com/p/207701/Hibu/) — 4.5 out of 5 (167 reviews) - [PostMonster](https://www.capterra.com/p/267522/PostMonster/) ### Social Media Analytics Tools - [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) — 4.2 out of 5 (255 reviews) - [Planable](https://www.capterra.com/p/171744/Planable/) — 4.5 out of 5 (326 reviews) - [AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) — 4.8 out of 5 (116 reviews) ### Social Media Monitoring - [Hibu](https://www.capterra.com/p/207701/Hibu/) — 4.5 out of 5 (167 reviews) - [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) — 4.2 out of 5 (255 reviews) - [YouScan](https://www.capterra.com/p/173036/YouScan/) — 4.9 out of 5 (125 reviews) ### Social Media Marketing - [Hibu](https://www.capterra.com/p/207701/Hibu/) — 4.5 out of 5 (167 reviews) - [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) — 4.2 out of 5 (255 reviews) - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,261 reviews) ---