--- title: "Metricool Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Metricool the right Social Media Management solution for you? Explore 98 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/203702/Metricool/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- Metricool 4.4 (98) [View alternatives](https://www.capterra.com/p/203702/Metricool/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of Metricool Ease of use 4.5 Customer Service 4.0 ## Pros and Cons in Reviews RT Ricki T OwnerMarketing and Advertising, Self-employedUsed the software for: 1-2 years. “It's been a great tool for me to use to batch create social media content when I have time.“ October 30, 2025 DL Dayna L Social MediaConstruction, 51 - 200 employeesUsed the software for: Less than 6 months. “Worse, this limitation is not disclosed in any of their help docs, setup guides, or marketing pages.“ May 26, 2025 PG Paula G Co-founderEntertainment, 2 - 10 employeesUsed the software for: 1-2 years. “The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app.“ May 14, 2025 TC Tim C MarketingPublic Relations and Communications, 2 - 10 employeesUsed the software for: More than 2 years. “I reached out to their customer support multiple times to resolve the issue, but the responses were slow, unhelpful, and didn’t address my concern.“ November 9, 2024 Kelly M Social Media Manager and PodcasterMarketing and Advertising, Self-employedUsed the software for: 1-2 years. “I have had to use the customer support and they were very helpful. “ March 27, 2026 TC Tim C MarketingPublic Relations and Communications, 2 - 10 employeesUsed the software for: More than 2 years. “I’m extremely disappointed with my experience using Metricool. Despite cancelling my subscription well in advance, I was still charged to my credit card.“ November 9, 2024 PP Prerna P Social Media Marketing SpecialistMarketing and Advertising, Self-employedUsed the software for: 1-2 years. “I love the approval and analytics w feature of this software!“ March 11, 2025 TC Tim C MarketingPublic Relations and Communications, 2 - 10 employeesUsed the software for: More than 2 years. “It felt like I was going in circles with no real assistance or resolution.“ November 9, 2024 ## Showing most helpful reviews Showing 1-25 of 98 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use kevin G. traficcer digital Used the software for: I used a free trial ### "metricool una web para planificar tus contenidos" July 20, 2026 5.0 me ha ayudado a no gastar mi tiempo innecesariamente en mi trabajo, ser un poco mas organizado, y no gastar horas innecesarias eso es lo que me parece super importante para mi salud mental para mi como usuario consumidor de la plataforma Pros lo que mas mas me ha gustado lo intuitiva y facil que es la plataforma, me parece muy facil entender el comportamiento de mis redes sociales y tomar desiciones para mejorar errores y colaborar en equipo eso me parece super importante Cons lo que menos me gusto son sus planes de pago tan tan pero elevados, ademas su plan gratis ofrece demasiadas limitaciones lo que me ha pensado en poder cambiar mi empresa a otra compañia Review Source Kelly S. Social Media Manager and Podcaster Used the software for: 1-3 years ### "Metricool is Cool With Me" March 30, 2026 5.0 Overall it has been a good experience. I like that they notify you when you're getting close to the amount of posts allowed on the free account. Pros I have had to use the customer support and they were very helpful. It's easy to learn how to use Metricool. I haven't had any security concerns with it. I am able to manage accounts successfully. 95 percent of the time my posts go through when scheduled. Cons Cons are the free version you can only have two accounts and engagement insights are limited with the free plan. I really don't have anything else negative to say. Review Source Emma H. Communications Coordinator Used the software for: Less than 1 year ### "Great program for SMMs" March 7, 2026 4.0 Pros Metricool has helped us level up our social media management capability by merging the data/analytics with planning, content management, scheduling, and a multi-step approval process. Cons While some facets of it are less intuitive to the end user than I would prefer, overall it is not hard to learn. Review Source R Reviewer Social Media Used the software for: Less than 1 year ### " Misleading" May 27, 2025 1.0 Despite the platform offering team access and role management, it fails where it matters most: execution. There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out. Period. Worse, this limitation is not disclosed in any of their help docs, setup guides, or marketing pages. Their site advertises team workflows and collaboration features, but buries the fact that only owners get notifications until you hit a wall and ask support. The only "solution" offered is to transfer brand ownership to the person publishing the content — which we had to do mid-campaign, completely breaking our internal roles. Support confirmed this is "just how it works." We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do. Pros We chose Metricool to manage Instagram posts collaboratively across a team, but discovered — far too late — that manual push notifications for Stories, Reels, or videos only go to the account owner, no matter how many team members are added or how thoroughly they configure their devices. Cons Misleading Team Functionality — Manual Post Notifications Only Go to Account Owner.This is a critical limitation for any business or agency working with multiple stakeholders. Review Source Paula G. Co-founder Used the software for: 1-3 years ### "Metricool works great " May 15, 2025 5.0 It's been great! Metricool works well with a ton of platforms and they are constantly making updates to the app. Pros The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app. I just discovered Autolist, which could make it even more convenient to continuously schedule social posts without spending a huge amount of time. Cons None! I wish I could afford the paid features like send for review and a couple of the others, but overall, I can't think of a better social media scheduling app. Review Source R Reviewer Social Media Marketing Specialist Used the software for: 1-3 years ### "The best social media management platform!" March 12, 2025 5.0 I love this platform! I’ve tried so many other scheduling tools and they were not as good as Metricool. If you want to use a platform that gives you wholistic knowledge about your brand(s) Metricool is for you. Pros I love the approval and analytics w feature of this software! Metricool provides the most in depth information about my progress on social media and ads. Absolutely LOVE! Cons No complaints! I love everything about this platform. It would be great if music could be added to the reels/tiktoks from the platform but I understand there are rules against doing so. Otherwise, absolutely no complaints!! Review Source R Reviewer MD Used the software for: 1-3 years ### "Corporate Greed" October 31, 2025 1.0 Customer service is robotic and unhelpful, software is ok, but content becomes very generic. Manipulative Payment Terms. Pros Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy. Cons This software is ok, pretty similar to others however their terms and conditions are a trap. They allow refund for initial subscription, however annual renewals have no access to a refund, so you can not cancel even if not using. They are a heartless organisation that doesn't care for small business owners. I would not recommend. Review Source R Reviewer Marketing Used the software for: 3-5 years ### "Disappointing Experience with Billing and Customer Support" November 20, 2024 1.0 Pros A good service should value its customers and be willing to rectify issues promptly, especially when it comes to unauthorised charges. Unfortunately, Metricool fell short in both billing integrity and customer support. I’m left frustrated and regretful for ever signing up. I would not recommend this service based on my experience, as it seems they lack the responsiveness and transparency that customers deserve. Cons I’m extremely disappointed with my experience using Metricool. Despite cancelling my subscription well in advance, I was still charged to my credit card. I reached out to their customer support multiple times to resolve the issue, but the responses were slow, unhelpful, and didn’t address my concern. It felt like I was going in circles with no real assistance or resolution. Review Source Nia P. Social Media Manager Used the software for: 1-3 years ### "I would recommend Metricool to anyone who needs a social posting platform. This beats Later!" March 3, 2023 5.0 I have loved Metricool from the beginning and will keep using it until something comes along that blows it out of the water. But I don't see that happening. For the price point, especially, nothing else can compete. Signing up for Later cost me like $75/month for all my brand accounts and wouldn't let me easily cross-post. I signed up for metricool at $18/month and haven't looked back! Pros My favorite aspects of metricool are the price, the number of accounts you can post to, easily cross-posting, easily editing cross-posted posts, the preview function, and the easy scheduling functions. And the analytics are AMAZING! I'm getting more into using the competitor analysis tool too! Cons The ONLY complaint I had about Metricool was that you could not post the first comment on Instagram, and BAM! They just fixed that this week. Now I have ZERO cons about the product! Review Source Jeb B. Project Manager Used the software for: Less than 1 year ### "Metricool is a Swiss Army knife of Social Media Apps" September 2, 2024 5.0 Over all Metricool has been great to work with. I'm really excited to see how much time I can save by not having to visit each social media platform to respond to comments. Pros The thing I like most about Metricool is that I can respond and interact with comments and the commenters from the app. I don't have to go out to Instagram to respond to comments. Cons We are still new to using Metricool. It all seems super shiny and nice right now. Review Source John C. Technical director Used the software for: 1-3 years ### "Useful analytics all in one place" February 2, 2022 4.0 Pros We bought this to have a dashboard of our analytics across multiple social media channels. Easier to see everything in the same place. Cons The UI feels a little clunky, but the UX is fine. I would hope to see a design refresh by now as this doesn't feel as modern as other similar solutions. Review Source Ricardo José Ochoa R. Social Media Strategist Used the software for: 3-5 years ### "Excelente para analíticas y gestión de redes sociales" May 4, 2023 5.0 En general me parece una herramienta excelente para gestionar y analizar las redes sociales que uno administra. La versión gratuita es más que suficiente para empezar y la versión de pago no me parece costosa. La recomiendo totalmente. Pros La versión gratuita es súper completa, tiene gráficas de rendimiento muy útiles, es fácil de manejar, permite programar publicaciones en las redes sociales y utilizar inteligencia artificial. La versión de pago me parece muy accesible en costo. Cons A veces uno se pierde entre tantas herramientas y datos de rendimiento de las redes sociales. Creo que le falta mejorar en la parte análisis de competidores, menciones de marca y sentimiento. Review Source R Reviewer CEO Used the software for: 3-5 years ### "No contrates nada anual con ellos y cuidado con lo mensual" October 15, 2025 1.0 Bien para la herramienta pero esconden en sus terminos y condiciones que no avisan para las renovaciones y si no vas a utilizar más no te devuelven el importe. Vi el cargo a los 15 minutos, les avisé y rechazaron el reembolso. Pros La herramienta es útil claro. Tienes funciones buenas y puede servir para la gestión de redes sociales. Cons Que me cobraron sin avisar una renovación anual. Perdi 638€ y no utilizo la APP. Les avisé a los 15 minutos pero me dijeron que estaba escrito en los terminos y condiciones. No contrates un servicio anual con ellos, y con el mensual cuidado. Review Source Ricki T. Owner Used the software for: 1-3 years ### "Scheduling Social media made easy" November 3, 2025 4.0 Overall, I am happy with Metricool. It's been a great tool for me to use to batch create social media content when I have time. Pros I like the ability to easily schedule content, along with the ability to schedule the first comment too. Cons I dislike that you need to pay if you wish to connect your LinkedIn page. It would be nice to have this included. Review Source Juanita C. Comunicadora Social Used the software for: 3-5 years ### "Informes rápidos y certeros " August 18, 2023 5.0 La experiencia ha sido muy satisfactoria, esta herramienta me ha ayudado mucho en mi trabajo y en el resultado del mismo frente a mis clientes. Pros Metricool me permite integrar y gestionar todas las cuentas desde un solo lugar, fácil, rápido y con análisis e informes certeros. A la hora de programar las publicaciones resalto que me ahorra mucho tiempo y me ayuda a cumplir a cabalidad con los calendarios de publicaciones de mis clientes . Cons Ninguna hasta este momento, las herramienta que me proporciona han sido perfectas para mi trabajo. Review Source R Reviewer Directora Used the software for: 3-5 years ### "La mejor herramienta de análisis y programación de rrss" February 21, 2023 5.0 No usaría otra web para analizar y programar redes sociales pero también para métricas de blog funciona de escándalo. Pros llevamos usando la aplicación desde que la sacaron hace ya muchos años. Es una alternativa , o más bien complementaria a otras cosas como analytics de google. La ventaja es que es mucho más completa pero sobre todo atractiva que esta proque consigue unificar en un sólo sitio todos los parámetros y poseen además gráficas muy vistosas para presentar los informes a los clientes. Cons Las opciones de pago son interesantes pero obviamente llevan un coste elevado. Para un usuario básico con las funcionalidades gratis puedes tirar pero si no debes estudiar lo que más os compense para pagar lo necesario sólo. Review Source R Reviewer Director Used the software for: 1-3 years ### "Metricool, herramienta de planecion de publicaciones" August 5, 2024 4.0 Es una excelente herramienta de planeación de contenido. Los horarios óptimos permiten generar contenido con mayor alcance. Pros Te brinda cuando tienes mas de 100 seguidores los mejores horarios y días para publicar. Tiene una sección en donde puedes revisar el comportamiento de tus competidores y así obtener info sobre el mejor contenido y formato. Cons La planeacion de campañas de paga en las diferentes plataformas es muy básico. No contiene la segmentación detallada que generalmente se puede hacer en las ads de cada plataforma. Review Source R Reviewer Creadora de contenido Used the software for: Less than 1 year ### "La mejor ayuda para monitorizar varias redes sociales" February 27, 2024 5.0 Pros Cuando tu empresa tiene varias redes sociales, es mejor tenerlas todas en algún agregador para obtener información o incluso poder responder desde allí o programar publicaciones, Metricool es de lo mejor. Puedes meter prácticamente todas las redes sociales en la cuenta y gestionar al menos la mitad de funciones sin moverte de una pestaña. Cons Al principio conectarte con Facebook (e Instagram) a nivel completo puede ser algo complicado si tienes tu cuenta personal abierta, por lo que recomiendo cerrar en ese navegador todas las sesiones de redes sociales excepto la de la cuenta que quieres conectar, es algo que creo que debería explicar Metricool por el tema de cuentas conectadas en el media center de Facebook. Y la programación de publicaciones podría ser algo más completa, pero son los dos únicos fallos que le he visto en muchos meses. Review Source Verified Reviewer Digital Marketing Strategist Used the software for: 3-5 years ### "Una buena herramienta para programar y evaluar resultados en redes sociales" January 4, 2023 4.0 Me gusta especialmente la interfaz y la herramienta de informes. Pros Lo que más me gusta es la herramienta de informes. Es muy visual y resume los principales KPI de redes sociales. Ideal para analizar los resultados tú misma o presentarlos a los clientes. Cons Presenta algunas limitaciones que no tienen otras herramientas similares. Por ejemplo, en LinkedIn no deja etiquetar empresas en la programación de contenidos. Tampoco permite automatizar al 100% la publicación en Instagram, pero este es un problema de todas estas herramientas. Review Source R Reviewer Owner Used the software for: Less than 1 year ### "I like it BUT useless for PINTEREST bulk scheduling" May 26, 2023 4.0 I mainly signed up for Metricool to bulk create Pinterest pins. The Autolists drew me in. However, it is NOT possible to add a link to Pinterest Pins in Autolists which basically makes it useless. This needs to be worked on ASAP. Pros Ease of useAutolists, Autolists, Autolists! (my main selling point)Analytics Cons NO LINKS when using Pinterest in Autolists (this is a big NO for me, I would not recommend Metricool until this is fixed) Review Source Claudia M. Freelancer Used the software for: 1-3 years ### "Great all in one social media management and analytics tool" December 5, 2022 5.0 Pros I like the reports I can get (on the teams' version) from social media as well as the website. I also like the social inbox, I can check all my messages at once. I can add paid social media to the mix and see the reports in one place. Great tool overall! Cons Sometimes the reports can take a long time, but that is because the data comes from different sources. Review Source R Reviewer Digital/Translation Specialist Used the software for: Less than 1 year ### "Most comprehensive social media statistics" December 10, 2020 5.0 I ditched another tool and opted for Metricool mainly because of their professional offering , its more than a metrics tool, the ability to check the major social media platforms and blogs is a feature you cannot miss. I am able to manage brands separately within my dashboard, this makes it a lot easier to plan and navigate. Pros I have been using Metricool for a few months and i can say i am more than satisfied with the reports and visual statistics. Best feature has to be metrics that show how my brands are performing, even better i can i get a post planner and RSS feeds feature that is not so common in the world of social media metrics. I love how i can check up on my competitors or potential clients, this helps me in convincing them that they need my services, presenting to clients a nicely styled comprehensive report is a big plus. This tool allows you to monitor Ads and manage messages! These features are super exciting especially where you don't want to keep on checking your Fb or IG account, you can do it all right in the portal. Cons Not as customizable as i would like, they don't have a CNAME option, this would be super awesome and it would add a professional look to my brand. Its still not possible to auto post on Instagram, although there is an Instagram link in bio. Review Source sotiris B. Digital Marketing Consultant Used the software for: 1-3 years ### "Automating your online business" July 6, 2023 5.0 Does what I need it to do in a basic way. Pros Being able to schedule my posts and content on social media so my business can work even while I sleep Cons That I have to create new posts over and over again and put them in scheduler Review Source R Reviewer Content creator Used the software for: I used a free trial ### "The best way to analice your metrics" December 11, 2023 5.0 Pros This is probably the best platform that help you on your social media strategies, it helps showing you the best schedule to make posts and shows you your metrics everyday so yo can adjust your marketing strategies well Cons Probably the unique bad part is that this platform is completely free just for one brand of social networks, but if you have or administrate more than one brand you have to pay and sometimes could be expensive Review Source R Reviewer Founder Used the software for: Less than 1 year ### "Combined Social Media Analytics Manager" November 29, 2023 5.0 Pros I love how I can see the account summary of all my business social media in one place. It is amazing to be able to compare the impressions of your different socials in one graph and be able schedule your posts on all your added social media ahead of time...even months ahead! Cons It is couldn't have afforded it if it wasn't through a marketing company Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.