# Smartpricing Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Smartpricing Software - reviews, pricing plans, popular comparisons to other Hotel Channel Management products and more. Source: https://www.capterra.com/p/203834/Smartpricing --- # Smartpricing Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Smartpricing ## What is Smartpricing? Smartpricing is Revenue Management Software that helps hotel and hospitality business people find the right prices, increase the turnover of their facilities, and overcome uncertainty. All of this is possible thanks to artificial intelligence algorithms that analyse a myriad of data and automatically recommend the best price. ## What is Smartpricing used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Revenue Management](https://www.capterra.com/revenue-management-software/)[Hotel Channel Management](https://www.capterra.com/hotel-channel-management-software/) Overall rating Based on 45 user reviews Reviews sentiment Positive 91% Neutral 0% Negative 9% Starting price €98 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Smartpricing?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.smartpricing.it/&name=Smartpricing) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Smartpricing 4.6 (45) VS. [### PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (249)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting Price €98 Flat Rate, Per Month Starting Price $19.99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (45) Ease Of Use 4.6 (249) Value For Money 4.5 (44) Value For Money 4.8 (241) Customer Service 4.7 (45) Customer Service 4.8 (224) ## Smartpricing alternatives [PriceShape](https://www.capterra.com/p/211519/PriceShape/) [4.7 (53)](https://www.capterra.com/p/211519/PriceShape/reviews/) Starting price $599.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/211519/PriceShape/) [Multiply](https://www.capterra.com/p/228102/Multiply/) [4.9 (44)](https://www.capterra.com/p/228102/Multiply/reviews/) Starting price $159.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228102/Multiply/) [Amazon Repricer](https://www.capterra.com/p/196867/Amazon-Repricer/) [4.8 (41)](https://www.capterra.com/p/196867/Amazon-Repricer/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/196867/Amazon-Repricer/) [SYMSON](https://www.capterra.com/p/194693/SYMSON/) [4.9 (11)](https://www.capterra.com/p/194693/SYMSON/reviews/) Starting price $997.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/194693/SYMSON/) [View all alternatives](https://www.capterra.com/p/203834/Smartpricing/alternatives/) ## FAQs about Smartpricing Overview ### What problems does Smartpricing solve? Smartpricing solves time-consuming manual rate updates, inconsistent pricing during demand swings, and missed revenue from underpriced rooms or unsold inventory. Hotels, B&Bs, short-term rental managers, and small hospitality teams use it to automate dynamic pricing, react to local events and market changes, and keep control with customizable pricing rules. Answer based on 32 reviews Overview ### Which roles and teams benefit most from Smartpricing? Smartpricing is most used by hotel owners, property managers, revenue managers, and hospitality leadership teams that need to optimize room rates and occupancy. Front office and sales managers use it to react faster to demand shifts, while executives rely on it for revenue visibility, pricing strategy, and more efficient daily operations. Answer based on 44 reviews Overview ### What company size and industries is Smartpricing built for? Smartpricing is built for small hospitality businesses, with 100% of reviewers from small businesses and 80% in Hospitality. It serves independent hotels, property managers, and revenue managers, with additional use in Leisure, Travel & Tourism at 14% and limited Accounting at 2%, primarily for pricing optimization. Answer based on 44 reviews Features and Usability ### What are the key features of Smartpricing? Smartpricing offers monitoring and multi-property management, plus dynamic pricing tools such as custom pricing rules, predictive pricing models, and a repricing engine. It also includes competitor price tracking, channel management, inventory management, forecasting, reporting and analytics, real-time data, and third-party integrations for hospitality pricing and distribution. Pricing ### How much does it cost and what fees or limitations are included? Smartpricing starts at €98 per month on a flat-rate plan, and a free trial is available. Reviewers often say the cost saves time and can lift revenue, though some call it expensive. Users also note strong support, flexible price controls, and occasional concerns about contract terms and price logic clarity. Answer based on 32 reviews Integrations ### Which third-party tools and platforms does Smartpricing integrate with? Smartpricing connects natively to over 40 integrations across property management and booking platforms, including 5stelle, AIDA, ASA HOTEL, Apaleo, BeMyGuest, Beddy, Beds24, Booking Experts, Cloudbeds, Guesty, Guesty Lite, HOTELCUBE PMS, Hostaway, HotelRunner, ImmobiNet, Kross Booking, Mews, MyBookings24, and MyGuestCare. Answer based on 3 reviews Getting Started and Support ### What training and onboarding options does Smartpricing offer? Smartpricing provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided setup, webinars cover scheduled instruction, documentation offers written reference material, and videos provide visual guidance for self-paced learning. Answer based on 2 reviews Getting Started and Support ### What customer support options does Smartpricing offer? Smartpricing provides Email/Help Desk, Phone Support, 24/7 Live Rep, and Chat. Users describe the support as consistently available, clear, and competent, with a human, practical approach that helps resolve issues quickly and makes the tool easier to use, especially during onboarding and daily pricing management. Answer based on 5 reviews User interface ### Is Smartpricing easy to use? Smartpricing makes daily pricing work easy to navigate, even for hospitality teams without technical experience. Many hotel, B&B, and short-term rental managers describe the interface as clear and intuitive, with flexible controls for pricing rules. Some advanced features take a little time to learn, but support helps users get comfortable quickly. Answer based on 10 reviews ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Dynamic Pricing 4.7 (20) 90.00% of 20 reviewers that rated this feature as important or highly important Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Pricing Analytics 4.6 (18) 100.00% of 18 reviewers that rated this feature as important or highly important Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Price Forecasting 4.3 (17) 94.12% of 17 reviewers that rated this feature as important or highly important Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) Custom Pricing Rules 4.7 (16) 100.00% of 16 reviewers that rated this feature as important or highly important Create custom predefined rules for prices for products and services Price List Management 4.4 (16) 100.00% of 16 reviewers that rated this feature as important or highly important Create and manage price lists for products, customer segments, and geographic locations. Dashboard 4.5 (15) 100.00% of 15 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Smartpricing 47 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Track and manage schedules and meetings via an integrated calendar Analyze and track performance of channels Manage various distribution channels, build relations with channel partners, and track their performance Monitor and compare prices for competing products Create custom predefined rules for prices for products and services Customize data fields to support various needs and use cases Assembly of graphs and charts for visualizing and tracking statistics/metrics Graphical representation of data Track products that are for sale at a reduced price or part of coupon promotions Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. A list of events with their respective dates To be used by the hospitality industry Form predictions based on past and present data/trends Review data from past periods to reveal recurring tendencies Track and manage inventory levels to maintain proper supply Tracking the status of previously identified performance measurements Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies Observe and track the demand, usage, progress or quality of a system, product, or user Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Ability to see leads received from various distribution channels in one place Allows users to manage data from a number of sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions Create unique pricing based on product, store, geography, or customer segmentation Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) Create and manage price lists for products, customer segments, and geographic locations. Track factors that affect pricing and adjust prices accordingly to increase sales Track and manage the profit margin between the cost of a product and its selling price. Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Analyze and gain insights into data in real-time Receive data and information in real time Receive system updates as soon as any changes are made Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data AI-driven algorithms that allow for automatic repricing in real-time Monitor sales and make necessary adjustment in order to increase demand and revenue Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Addition of necessary external data, applications, tools, or features Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Seamlessly integrates with 3rd party websites Get Advice We can help you find the software with the features you need. Features 4.6 (45) 4.6 Based on 45 reviews ## Pricing Value for money 4.5 (44) Free Trial Smartpricing €98.00 Flat Rate,Per Month It includes: - AI-optimized Pricing - Impact of Events and Holidays - Minimum Stay Management Value for money 4.5 (44) 4.5 Based on 44 reviews ## Integrations [ Hostaway](https://www.capterra.com/p/152433/Hostaway/)[ Guesty Lite](https://www.capterra.com/p/169863/Your-Porter-App/)[ Guesty](https://www.capterra.com/p/159377/Guesty/)[ Cloudbeds](https://www.capterra.com/p/158839/Cloudbeds/)[ SiteMinder](https://www.capterra.com/p/123133/SiteMinder/)[ Smoobu](https://www.capterra.com/p/160106/Smoobu/)[ Beds24](https://www.capterra.com/p/123511/Beds24-com/)[ RoomRaccoon](https://www.capterra.com/p/153249/RoomRaccoon/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (45) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (45) 4.7 Based on 45 reviews ## User reviews Overall rating 4.6 Based on 45 reviews Filter by rating 5(38) 4(3) 3(0) 2(1) 1(3) Mentioned topic Sorted by most recent LA Luca A. Manager Health, Wellness and Fitness ### "Good job guys" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 6, 2026 I found them while looking for a software able to automate the most part of my job. I had a first videocall that convinced me to try and at the moment I’m satisfied Pros The website is well organised and it’s easy to set and use, the support team is very kind and fast in answering to all my requests. Cons Once you set all the options and set your range of prices, the software does the rest for you. It’s exactly what I was looking for Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CV Cristian V. Owner Hospitality ### "Owner and Manager" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 15, 2026 Utilizzo Smart PMS da un anno circa, provengo da un altro PMS ma trovo che SmartPMS (prima Ciaobooking) sia un ottimo software sempre in aggiornamento per raggiungere i migliori livelli di performance. E' un software, rispetto ad altri più conosciuti, relativamente giovane e gestito da un team di giovani che lavorano con passione per fornire l'esperienza migliore possibile e oltretutto è perfetto per strutture piccole dove il budget conta tantissimo in quanto rispetto ai suoi competitor è anche più economico. Lo consiglio e lo consiglierei a tutti in quanto ti alleggerisce il lavoro quotidiano gestendo le tue prenotazioni in totale assenza di pericolo di overbooking. Continuate così e sempre a migliorarsi Pros La semplicità di utilizzo, la possibilità di fare ricevute fiscali senza dover necessariamente avere un registratore di cassa, assistenza molto efficiente e rapida nel darti supporto Cons Non è possibile utilizzare NEXI e questo lo trovo molto limitante, capisco che ci siano strumenti che si preferiscono ma si deve dare la possibilità a noi utenti finali di poter usare i nostri strumenti di pagamento e non per forza solo quelli proposti Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RT Rodolfo T. Titolare Hospitality ### "Smartpricing semplifica davvero la gestione dei prezzi" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2026 La mia esperienza complessiva con Smartpricing è molto positiva. Il software è intuitivo, affidabile e realmente utile nella gestione delle tariffe e delle prenotazioni. Ha migliorato il controllo dei ricavi e semplificato diversi aspetti della gestione alberghiera quotidiana. L’assistenza clienti è competente e sempre disponibile, elemento fondamentale soprattutto nelle fasi iniziali. Nel complesso, Smartpricing si è dimostrato uno strumento solido e ben strutturato, adatto sia a strutture piccole che in crescita. Pros Di Smartpricing apprezzo soprattutto la facilità d’uso e l’efficacia nella gestione dei prezzi. L’interfaccia è intuitiva e la curva di apprendimento è rapida, anche per chi non ha un background tecnico. Il sistema aiuta concretamente nella gestione alberghiera e delle prenotazioni, adattando le tariffe in modo intelligente in base alla domanda. Ottima anche l’assistenza clienti: sempre disponibile, chiara e orientata alla risoluzione dei problemi. Nel complesso, uno strumento affidabile che semplifica la gestione quotidiana e migliora il controllo dei ricavi. Cons Al momento non ho riscontrato particolari aspetti negativi. Come per qualsiasi strumento evoluto, all’inizio è necessario prendere confidenza con alcune funzionalità più avanzate, ma grazie all’interfaccia intuitiva e al supporto dell’assistenza questo passaggio risulta rapido e ben gestito. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MR Mattia R. Honor Hospitality ### "Great Revenue Management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 26, 2025 I am extremely satisfied with your platform and truly appreciate the weekly consulting service and the price management: accurate, punctual, and result-oriented. Keep up the great work — it’s a pleasure collaborating with you. Pros The person who is assigned to me is very competent and the way the handle the revenue of my places is really great. Cons The connection with the PMS. There are still some bugs and problem. They are handling it but they are not fully fixed yet. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GF giulio f. ristoratore Hospitality ### "finalmente un programma che fa quello che dichiarano!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 11, 2025 ero critico sul suo funzionamento ma mi sono ricreduto! mai più senza! senza pensieri e con la serenità di vendere le camere al prezzo migliore. Pros semplicità e funziona!!!! fa quello che ti spiegano durante la presentazione e forse va anche oltre le mie aspettative. Cons per ora niente, non ho ancora ricevuto esperienze negative. non so cosa dire di negativo, forse il prezzo ma si ripaga da solo. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GS gianmarco s. amministratore Hospitality ### "the best one" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 7, 2025 Pros il miglior servizio in italia come revenue manager, semplicemente perfetto. dall'assistenza al software Cons aumentato il fatturato del 30% in un anno e monitoro molto più facilmente le statistiche delle mie strutture Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Alessandro S. Property Hospitality ### "Absolutely needed" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 29, 2025 This system is absolutely essential for optimal revenue management. I consider it an indispensable tool. Pros With smartpricing, I have finally found the ideal tool to better manage my property's rates. I also appreciated the excellent customer service. Cons I believe that the only flaw is due to the fact that the algorithm must be trained at least once a week. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PM Peter M. Revenue Manager Hospitality ### "An excellent platform!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2025 I found myself pretty good. It helps me to gain time to to other important activities without being penalized with algorithms due to the fact of continuing changing prices over time to maximize my revenues! Pros It's very intuitive and easy to use. Learning the thought behind is pretty simple and for any problem you can contact them, they have always a brilliant solution to support you, also with bugs and issues! It truly help you have more booking and being more attractive. Cons Difficult to say, actually everything it is working for me. Maybe some dashboard could be explained better but as soon as you have some general understanding of how it works, everything get easy. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MI Monica I. Property manager Leisure, Travel & Tourism ### "Strumento indispensabile per chi ha strutture ricettive." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 1, 2025 Pros Da quando ho iniziato a collaborare con Smartness nelle mie strutture ricettive, la gestione dei prezzi è passata dall'essere estremamente complessa ed impegnativa in termini di tempo a un processo automatico ed efficiente. Questo software basato sull'AI ha dimostrato di portare risultati tangibili. Consiglio Smartness a tutti i proprietari e gestori di strutture ricettive che desiderano massimizzare i guadagni e snellire il lavoro quotidiano. Team competente e sempre disponibile per l'assistenza e la formazione. È essenziale per chiunque voglia automatizzare la gestione dei prezzi e aumentare i guadagni senza essere un esperto di Revenue Management. Cons Dovrebbero essere semplificati alcuni processi che per noi "profani" sono abbastanza difficili...ma sono sicura che ci riusciranno! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MN Margiotta N. President Hospitality ### "Great tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 28, 2025 We’ve been using Smartpricing for two years now, and our experience has been extremely positive. It’s a powerful tool for defining a highly detailed pricing strategy. You don’t get the feeling that you’re passively relying on an AI system—instead, you can guide the system by specifying every single aspect of the strategy you want to implement. For example, not just the level of aggressiveness, but also how the system should behave in various scenarios (such as setting last-minute prices, reacting to low or high occupancy, and determining the weight given to external factors versus internal historical data, and so on). And of course, you can also set the base prices and define minimum and maximum limits for each period, giving you full control. Purchasing the additional consulting service was key for us. We used it for a period of time, and the coaching provided by Smartpricing’s experts helped us unlock features and potential we probably wouldn’t have discovered on our own. Pros Power of the tool Flexibility The ability to drive and not just be driven. Ability to define your own pricing strategy down to the smallest detail Cons Nothing of importance Smartpricing provides a very effective way to submit feedback, which benefits all users, and every suggestion always receives a response. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/203834/Smartpricing/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [PriceLabs vs Smartpricing](https://www.capterra.com/compare/158348-203834/PriceLabs-vs-Smartpricing) [Amazon Repricer vs Smartpricing](https://www.capterra.com/compare/196867-203834/Amazon-Repricer-vs-Smartpricing)