--- title: "Smartpricing Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Smartpricing Software - reviews, pricing plans, popular comparisons to other Hotel Channel Management products and more." source_url: "https://www.capterra.com/p/203834/Smartpricing/" page_type: "product" language: "en" --- # Smartpricing Software Review 2026: Features, Integrations, Pros & Cons Last updated on February 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Smartpricing ## What is Smartpricing? Smartpricing is Revenue Management Software that helps hotel and hospitality business people find the right prices, increase the turnover of their facilities, and overcome uncertainty. All of this is possible thanks to artificial intelligence algorithms that analyse a myriad of data and automatically recommend the best price. ## What is Smartpricing used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Revenue Management](https://www.capterra.com/revenue-management-software/)[Hotel Channel Management](https://www.capterra.com/hotel-channel-management-software/) Overall rating Based on 46 user reviews Reviews sentiment Positive 91% Neutral 0% Negative 9% Starting price €98 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Smartpricing?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.smartpricing.it/&name=Smartpricing) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Smartpricing 4.6 (46) VS. [### PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (250)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting Price €98 Flat Rate, Per Month Starting Price $19.99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (46) Ease Of Use 4.6 (250) Value For Money 4.5 (44) Value For Money 4.8 (242) Customer Service 4.7 (46) Customer Service 4.8 (225) ## Smartpricing alternatives [PriceShape](https://www.capterra.com/p/211519/PriceShape/) [4.7 (53)](https://www.capterra.com/p/211519/PriceShape/reviews/) Starting price $599.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Amazon Repricer](https://www.capterra.com/p/196867/Amazon-Repricer/) [4.8 (41)](https://www.capterra.com/p/196867/Amazon-Repricer/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Multiply](https://www.capterra.com/p/228102/Multiply/) [4.9 (44)](https://www.capterra.com/p/228102/Multiply/reviews/) Starting price $159.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [SYMSON](https://www.capterra.com/p/194693/SYMSON/) [4.9 (11)](https://www.capterra.com/p/194693/SYMSON/reviews/) Starting price $997.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/203834/Smartpricing/alternatives/) ## FAQs about Smartpricing Overview ### What problems does Smartpricing solve? Smartpricing solves time-consuming manual rate updates, inconsistent pricing during demand shifts, and missed revenue from underpriced or unsold rooms. It automates dynamic pricing using market data while preserving control with custom rules and price limits. Small hotels, B&Bs, apartment managers, and lean hospitality teams benefit most. Answer based on 33 reviews Overview ### Which roles and teams benefit most from Smartpricing? Smartpricing is most used by hotel owners, general managers, and revenue teams that need to optimize room rates and increase occupancy without constant manual updates. Front office and hospitality managers use it to align pricing with demand, while executives rely on it for revenue visibility, operational efficiency, and faster pricing decisions. Answer based on 46 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is Smartpricing built for? Smartpricing is built for small hospitality businesses, with 100% of reviewers from small businesses and 76% in Hospitality. It serves independent hotels, property managers, and revenue managers, with additional use in Leisure, Travel & Tourism at 13% and Real Estate at 4%, mainly for pricing optimization. Answer based on 46 reviews Features and Usability ### What are the key features of Smartpricing? Smartpricing offers monitoring and multi-property support, plus revenue management tools such as dynamic pricing, repricing engine, price optimization, and predictive pricing models. It also includes competitor price tracking, channel management, multi-channel distribution, forecasting, KPI monitoring, and reporting features with real-time analytics and dashboards. Pricing ### How much does it cost and what fees or limitations are included? Smartpricing starts at €98 per month on a flat-rate plan, and a free trial is available. Reviewers often say the pricing feels worthwhile for saved time, automation, and revenue gains, though some call it expensive, mention a 13-month contract, or say strategy controls and modifiers can be unclear at first. Answer based on 33 reviews Integrations ### Which third-party tools and platforms does Smartpricing integrate with? Smartpricing connects natively to over 40 integrations, including booking and property management platforms such as 5stelle, AIDA, ASA HOTEL, Apaleo, BeMyGuest, Beddy, Beds24, Booking Experts, Cloudbeds, Guesty, Guesty Lite, HOTELCUBE PMS, Hostaway, HotelRunner, ImmobiNet, Kross Booking, Mews, MyBookings24, and MyGuestCare. Answer based on 3 reviews Getting Started and Support ### What training and onboarding options does Smartpricing offer? Smartpricing provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide visual self-paced guidance. Answer based on 2 reviews Getting Started and Support ### What customer support options does Smartpricing offer? Smartpricing provides Email/Help Desk, Phone Support, 24/7 Live Rep, and Chat. Reviewers describe the support team as kind, fast, available, and competent, with clear answers and practical help during setup and day-to-day use. Users also mention a human, concrete approach that resolves problems quickly. Answer based on 6 reviews User interface ### Is Smartpricing easy to use? Smartpricing offers an interface that feels easy to learn and practical for daily rate management. Hotel staff, B&B owners, and short-term rental managers often find the layout clear and intuitive, with useful controls for pricing rules, though some advanced features and the updated calendar may take brief adjustment. Answer based on 10 reviews ## Features AI summary Based on 649 Hotel Channel Management reviews Capterra data shows that buyers of hotel channel management software rank the following features as their top priorities: - **Booking Management** (**46%** of reviewers rated this feature as critical) - **Multi-Channel Sync** (**57%**) - **Reservations Management** (**53%**) Smartpricing includes **Multi-Channel Sync**, which helps hotels keep availability and rates aligned across connected booking channels. However, it does not offer **Booking Management** or **Reservations Management**. Instead, it provides **Calendar Management** (**54%**), a feature reviewers also rate highly. This can help properties stay organized around room availability and scheduling, giving teams a clearer view of inventory and reducing manual updates across daily operations. Dynamic Pricing 4.7 (20) 90.00% of 20 reviewers that rated this feature as important or highly important Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Pricing Analytics 4.6 (19) 100.00% of 19 reviewers that rated this feature as important or highly important Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Price Forecasting 4.3 (18) 94.44% of 18 reviewers that rated this feature as important or highly important Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) Custom Pricing Rules 4.7 (16) 100.00% of 16 reviewers that rated this feature as important or highly important Create custom predefined rules for prices for products and services Dashboard 4.5 (16) 100.00% of 16 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Price List Management 4.4 (16) 100.00% of 16 reviewers that rated this feature as important or highly important Create and manage price lists for products, customer segments, and geographic locations. Smartpricing 47 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Channel Analytics: Analyze and track performance of channels - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Competitor Price Tracking: Monitor and compare prices for competing products - Custom Pricing Rules: Create custom predefined rules for prices for products and services - Customizable Fields: Customize data fields to support various needs and use cases - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Dynamic Pricing: Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. - Event Calendar: A list of events with their respective dates - For Hospitality Industry: To be used by the hospitality industry - Forecasting: Form predictions based on past and present data/trends - Historical Trend Analysis: Review data from past periods to reveal recurring tendencies - Inventory Management: Track and manage inventory levels to maintain proper supply - KPI Monitoring: Tracking the status of previously identified performance measurements - Market Data Analysis: Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Sync: Ability to see leads received from various distribution channels in one place - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Predictive Pricing Models: Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions - Price differentiation: Create unique pricing based on product, store, geography, or customer segmentation - Price Forecasting: Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) - Price List Management: Create and manage price lists for products, customer segments, and geographic locations. - Price Optimization: Track factors that affect pricing and adjust prices accordingly to increase sales - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Updates: Receive system updates as soon as any changes are made - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Repricing engine: AI-driven algorithms that allow for automatic repricing in real-time - Revenue Management: Monitor sales and make necessary adjustment in order to increase demand and revenue - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Third-Party Integration: Addition of necessary external data, applications, tools, or features - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Integration: Seamlessly integrates with 3rd party websites --- Get Advice We can help you find the software with the features you need. Features 4.6 (46) 4.6 Based on 46 reviews ## Pricing Value for money 4.5 (44) Free Trial Smartpricing €98.00 Flat Rate,Per Month It includes: - AI-optimized Pricing - Impact of Events and Holidays - Minimum Stay Management Value for money 4.5 (44) 4.5 Based on 44 reviews ## Integrations [ Hostaway](https://www.capterra.com/p/152433/Hostaway/)[ Guesty Lite](https://www.capterra.com/p/169863/Your-Porter-App/)[ Guesty](https://www.capterra.com/p/159377/Guesty/)[ Cloudbeds](https://www.capterra.com/p/158839/Cloudbeds/)[ SiteMinder](https://www.capterra.com/p/123133/SiteMinder/)[ Smoobu](https://www.capterra.com/p/160106/Smoobu/)[ Beds24](https://www.capterra.com/p/123511/Beds24-com/)[ RoomRaccoon](https://www.capterra.com/p/153249/RoomRaccoon/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (46) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (46) 4.7 Based on 46 reviews ## User reviews Overall rating 4.6 Based on 46 reviews Filter by rating 5(39) 4(3) 3(0) 2(1) 1(3) Mentioned topic Sorted by most recent Filippo R. Amministratore Real Estate ### "ottimo tutto molto funzionale" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 3, 2026 Pros Il sistema all in one con tutti i programmi che si uniscono e creano un unico ambiente. ti da la possibilità di avere sincro dei dati Cons nulla mi sembra che la strada che hanno intrapreso è assolutamente in linea con quello che promettono Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LA Luca A. Manager Health, Wellness and Fitness ### "Good job guys" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 6, 2026 I found them while looking for a software able to automate the most part of my job. I had a first videocall that convinced me to try and at the moment I’m satisfied Pros The website is well organised and it’s easy to set and use, the support team is very kind and fast in answering to all my requests. Cons Once you set all the options and set your range of prices, the software does the rest for you. It’s exactly what I was looking for Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CV Cristian V. Owner Hospitality ### "Owner and Manager" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 15, 2026 Utilizzo Smart PMS da un anno circa, provengo da un altro PMS ma trovo che SmartPMS (prima Ciaobooking) sia un ottimo software sempre in aggiornamento per raggiungere i migliori livelli di performance. E' un software, rispetto ad altri più conosciuti, relativamente giovane e gestito da un team di giovani che lavorano con passione per fornire l'esperienza migliore possibile e oltretutto è perfetto per strutture piccole dove il budget conta tantissimo in quanto rispetto ai suoi competitor è anche più economico. Lo consiglio e lo consiglierei a tutti in quanto ti alleggerisce il lavoro quotidiano gestendo le tue prenotazioni in totale assenza di pericolo di overbooking. Continuate così e sempre a migliorarsi Pros La semplicità di utilizzo, la possibilità di fare ricevute fiscali senza dover necessariamente avere un registratore di cassa, assistenza molto efficiente e rapida nel darti supporto Cons Non è possibile utilizzare NEXI e questo lo trovo molto limitante, capisco che ci siano strumenti che si preferiscono ma si deve dare la possibilità a noi utenti finali di poter usare i nostri strumenti di pagamento e non per forza solo quelli proposti Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RT Rodolfo T. Titolare Hospitality ### "Smartpricing semplifica davvero la gestione dei prezzi" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2026 La mia esperienza complessiva con Smartpricing è molto positiva. Il software è intuitivo, affidabile e realmente utile nella gestione delle tariffe e delle prenotazioni. Ha migliorato il controllo dei ricavi e semplificato diversi aspetti della gestione alberghiera quotidiana. L’assistenza clienti è competente e sempre disponibile, elemento fondamentale soprattutto nelle fasi iniziali. Nel complesso, Smartpricing si è dimostrato uno strumento solido e ben strutturato, adatto sia a strutture piccole che in crescita. Pros Di Smartpricing apprezzo soprattutto la facilità d’uso e l’efficacia nella gestione dei prezzi. L’interfaccia è intuitiva e la curva di apprendimento è rapida, anche per chi non ha un background tecnico. Il sistema aiuta concretamente nella gestione alberghiera e delle prenotazioni, adattando le tariffe in modo intelligente in base alla domanda. Ottima anche l’assistenza clienti: sempre disponibile, chiara e orientata alla risoluzione dei problemi. Nel complesso, uno strumento affidabile che semplifica la gestione quotidiana e migliora il controllo dei ricavi. Cons Al momento non ho riscontrato particolari aspetti negativi. Come per qualsiasi strumento evoluto, all’inizio è necessario prendere confidenza con alcune funzionalità più avanzate, ma grazie all’interfaccia intuitiva e al supporto dell’assistenza questo passaggio risulta rapido e ben gestito. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MR Mattia R. Honor Hospitality ### "Great Revenue Management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 26, 2025 I am extremely satisfied with your platform and truly appreciate the weekly consulting service and the price management: accurate, punctual, and result-oriented. Keep up the great work — it’s a pleasure collaborating with you. Pros The person who is assigned to me is very competent and the way the handle the revenue of my places is really great. Cons The connection with the PMS. There are still some bugs and problem. They are handling it but they are not fully fixed yet. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GF giulio F. ristoratore Hospitality ### "finalmente un programma che fa quello che dichiarano!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 11, 2025 ero critico sul suo funzionamento ma mi sono ricreduto! mai più senza! senza pensieri e con la serenità di vendere le camere al prezzo migliore. Pros semplicità e funziona!!!! fa quello che ti spiegano durante la presentazione e forse va anche oltre le mie aspettative. Cons per ora niente, non ho ancora ricevuto esperienze negative. non so cosa dire di negativo, forse il prezzo ma si ripaga da solo. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GS gianmarco S. amministratore Hospitality ### "the best one" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 7, 2025 Pros il miglior servizio in italia come revenue manager, semplicemente perfetto. dall'assistenza al software Cons aumentato il fatturato del 30% in un anno e monitoro molto più facilmente le statistiche delle mie strutture Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Alessandro S. Property Hospitality ### "Absolutely needed" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 29, 2025 This system is absolutely essential for optimal revenue management. I consider it an indispensable tool. Pros With smartpricing, I have finally found the ideal tool to better manage my property's rates. I also appreciated the excellent customer service. Cons I believe that the only flaw is due to the fact that the algorithm must be trained at least once a week. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PM Peter M. Revenue Manager Hospitality ### "An excellent platform!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2025 I found myself pretty good. It helps me to gain time to to other important activities without being penalized with algorithms due to the fact of continuing changing prices over time to maximize my revenues! Pros It's very intuitive and easy to use. Learning the thought behind is pretty simple and for any problem you can contact them, they have always a brilliant solution to support you, also with bugs and issues! It truly help you have more booking and being more attractive. Cons Difficult to say, actually everything it is working for me. Maybe some dashboard could be explained better but as soon as you have some general understanding of how it works, everything get easy. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MI Monica I. Property manager Leisure, Travel & Tourism ### "Strumento indispensabile per chi ha strutture ricettive." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 1, 2025 Pros Da quando ho iniziato a collaborare con Smartness nelle mie strutture ricettive, la gestione dei prezzi è passata dall'essere estremamente complessa ed impegnativa in termini di tempo a un processo automatico ed efficiente. Questo software basato sull'AI ha dimostrato di portare risultati tangibili. Consiglio Smartness a tutti i proprietari e gestori di strutture ricettive che desiderano massimizzare i guadagni e snellire il lavoro quotidiano. Team competente e sempre disponibile per l'assistenza e la formazione. È essenziale per chiunque voglia automatizzare la gestione dei prezzi e aumentare i guadagni senza essere un esperto di Revenue Management. Cons Dovrebbero essere semplificati alcuni processi che per noi "profani" sono abbastanza difficili...ma sono sicura che ci riusciranno! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/203834/Smartpricing/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [PriceLabs vs Smartpricing](https://www.capterra.com/compare/158348-203834/PriceLabs-vs-Smartpricing) [Amazon Repricer vs Smartpricing](https://www.capterra.com/compare/196867-203834/Amazon-Repricer-vs-Smartpricing)