# SendGrid Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is SendGrid the right Email Tracking solution for you? Explore 753 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204113/SendGrid/reviews --- SendGrid 4.2 (753) [View alternatives](https://www.capterra.com/p/204113/SendGrid/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of SendGrid Ease of use 4.1 Customer Service 3.7 ## Pros and Cons in Reviews Versatile integration capabilities 90% positive reviews out of 52 Most users report integrations are straightforward, with broad compatibility across programming languages, CRMs, and popular platforms. Ferhat E Founder, 2 - 10 employees. "Since it is Twilio's SendGrid, all kinds of integrations can be done quickly." Unpredictable account access issues 79% negative reviews out of 53 Most reviewers find account management problematic, citing sudden suspensions, unclear rejections, and slow or unhelpful support responses. Developer-friendly email API 89% positive reviews out of 45 Most reviewers indicate the email API is well-documented, simple to implement, and supports multiple programming environments efficiently. Jennifer W Human Resources Generalist, 10,001+ employees. "Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid consistently produces the highest interaction rates." Frequent spam folder placement 63% negative reviews out of 51 Some reviewers report emails often land in spam folders, especially when using shared IPs, impacting deliverability and reputation. Nik D Director, 11 - 50 employees. "After years of spending thousands of dollars a month we are suddenly and without warning, "temporarily" blocked from sending emails while the routinely check for spam activity." Reliable transactional email delivery 98% positive reviews out of 45 Most reviewers describe transactional emails as consistently delivered, easy to set up, and seamlessly integrated into various platforms. Shared IP deliverability challenges 71% negative reviews out of 42 Most reviewers describe frequent email delivery failures due to blacklisted shared IPs, with costly upgrades required for dedicated addresses. ## Showing most helpful reviews Showing 1-25 of 753 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Milton A. Founder Information Technology and Services Used the software for: 2+ years ### "Trusted SMTP service" August 12, 2025 5.0 My experience with Sendgrid has always been good, there are no problems with their shipping system, their builder is great and their API integrates with many other tools. Pros It has always been a fundamental tool for the development of email campaigns. It has been a reference against other companies. Cons Possibly the price is a determining factor. Today there are many competitive tools that can cope. In general, there are no complaints. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailgun](https://www.capterra.com/p/159630/Mailgun/) Reason for choosing SendGrid For the confidence that the comments of colleagues in the sector gave me and for their trajectory. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I wanted to know new tools, consider new options and they had spoken very well of Sendgrid. Review Source VR Verified Reviewer Senior software developer Information Technology and Services Used the software for: Less than 6 months ### "A Powerful Email Sending Platform." January 4, 2025 5.0 My experience with sendgrid is very much satisfied. It provides a lot email customization. Pros 1- SendGrid provides customizable email templates. 2- SendGrid offers robust API support, which makes it easy for developers to integrate email sending into applications. 3- SendGrid has 24/7 customer support, including chat, email, and phone support for premium users. Cons 1- Sometimes customer support response times can be slower. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Sendgrid provides a more customisation for email templates. Review Source HA Hayley A. Marketing Manager Computer Software Used the software for: 2+ years ### "Ok for individual email sends, not ideal for automations." April 2, 2026 3.0 My experience has been ok but not great. I’ve run into bugs that the support team hasn’t been able to help with and often feel limited by the automation capabilities. Pros Sending individual email campaigns is simple and their design editor is easy to use as a non technical user. Cons Their email automations aren’t very dynamic and aren’t easy to edit after they are set to live, it’s especially frustrating you can’t edit time between emails once an automation is live. Review Source AH Amir H. E-Commerce Manager Retail Used the software for: 2+ years ### "Making our store transactional email reliable." March 8, 2026 5.0 When an E-Commerce Manager, it is important that order confirmations be actually received by our buyers. I have this to drive our store emails of transactions. It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance. Pros Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with order receipts and shipping updates using a very reliable service. Cons The pricing levels are not worth the money because our e-commerce traffic is at its peak, and customer service is painfully slow when we have urgent account problems or some data management failures. Review Source VR Verified Reviewer Web developer Information Technology and Services Used the software for: 1-2 years ### "My Journey with sendgrid " January 17, 2025 5.0 Overall Experience is very good, like i can trust on sendgrid with my eyes closed. Pros Sendgrid is so seamless that if we have send one mail or a million its always reliable and send all mails seamlessly. Cons Free Plan have strict limit for number of mail you can send, that make difficult for upgrade without testing it proper. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I found SendGrid more easy to use and integrated with my Website. Review Source PT Paul T. The Bank Agency Ltd Marketing and Advertising Used the software for: Less than 6 months ### "Best email deliverability I've found so far from a new, custom domain" September 10, 2025 5.0 Integrated directly (and was recommended) by Replit for a vibe coded project. Replit was requested to send email and it guided me to sending up a Sendgrid account which was nice and easy. Pros A really complete product but with a super simple interface. I needed it for transactional email and I'd say it's deliverability is better than anything I've seen before in terms of reliability. Cons An extremely minor point but if I had to find a con from my experience so far it would be that navigating the custom domain settings requires a bit of knowledge and research. Personal scenario, if you know what you're doing you'll do fine. Easy enough to muddle your way through. Review Source JK Justin K. Owner Computer Software Used the software for: 2+ years ### "Abrupt Changes Leave You Hanging!" July 30, 2025 1.0 We were happy users for years. Then the email about pricing changes - a whopping $60/mo minimum because we used basic marketing automation (a welcome email when users sign up). I wasn't able to completely refactor the integration before the cutoff, so now I have no automation and they deleted all my contacts and my templates, so I get to rebuild ALL of that from scratch. Awesome! Pros The ability to format emails and build automations was straightforward for our simple use case. We used the API capability to sync our contacts and basic marketing automation. Cons We have a low volume, simple use case. Suddenly they change their pricing and require that we pay $60/mo to send our ~50 emails per month! Unsustainable of course, and after we heavily invested to build the API integration, it was as you'd expect an unfortunate turn of events that left us high and dry. Review Source DS Darren S. Product Owner Computer Software Used the software for: Less than 6 months ### "Send it with SendGrid" March 16, 2026 4.0 SendGrid does what it says on the tin. It is easy to set up and use. The APIs are well documented, making the developer experience a good one. Detailed reporting and high deliverability give a sense of comfort that SendGrid works as advertised. Pros SendGrid is everything you need and expect - it is reliable, scalable and powerful. Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy. Cons While there are generous free and lower tiers, the pricing jumps between tiers can be significant. While there is automation, it is limited compared to the competition. Review Source FO Fernando O. Admin Consumer Services Used the software for: 6-12 months ### "Terrible Customer Service" September 4, 2025 1.0 My account was hacked and the hacker blocked my IP address. It took SendGrid support 3 day to get back to me. I still don't have access to my account. Pros Seems like a robust email delivery service. N upfront cost. I can start with our free plan and try the full suite of features at my own pace. Cons Terrible customer support. They do not have a contact number or online ticket system. Response by email is very slow. Review Source MS Martina S. VP Marketing and Advertising Used the software for: Less than 6 months ### "Good platform, but deliverability holds it back" April 20, 2026 4.0 It’s easy to get started and works well on the surface, but over time you notice the difference between expected and actual results, particularly around deliverability. It’s a platform that can work, but you need to keep a close eye on performance and not assume everything is reaching the inbox as intended. Pros Clean interface, easy setup, flexible list and data management, scalable for larger sends, usable template builder Cons Deliverability can be inconsistent, global blacklist presence affects performance, limited transparency on inbox placement, account issues can take time to resolve Review Source LC Lauren C. Founder and CEO Consumer Services Used the software for: 2+ years ### "Automated Emails With Ease" November 25, 2024 4.0 It's quick, fast and efficient and gets the job done. Very straight forward and easy to incorporate into any business with an online presence. Pros The ease of use and integration for automated emails Cons Not as much versatility in templates as I would like Switched from [Postmark](https://www.capterra.com/p/254711/Postmark/) I felt it was a better overall value for the money Review Source VR Verified Reviewer Digital Marketing Coordinator Human Resources Used the software for: 6-12 months ### "SendGrid is our #1 email sender for newsletters and outbound" August 7, 2024 5.0 We use SendGrid for newsletter and outbound sequences and our overall experience is positive. It serves its purpose, while some of the functionalities could be improved. Pros I like the ability to send single newsletters, or automations. I like the segmentation of the contact lists. I like the interface and user friendliness. I like the foreign IP address for risk free outbound initiatives. Cons I would invite the possibility to merge contact lists. I would also invite more intuitive set up of the automations. I would love better analytics with the automations. Switched from [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) We switched from Zoho Campaigns to Send Grid because Zoho was no longer reliable CRM software and we were afraid of security breaches. Review Source FD Fernando D. CTO and General Manager Information Technology and Services Used the software for: 2+ years ### "Great transactional email platform, very decent for email marketing" November 12, 2023 5.0 By far is the best tool we've used for transactional emails, and the last couple years it has done a good job for email marketing. They have very strict policies against cold email, which keeps deliverability high. Pros It is very easy to use and deploy. The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of code. They have a very nice no-code email builder, but it also allows to do it in HTML for more technically inclined users. Cons Though it is a great platform for transactional email, the Email Marketing tools are charged extra. SendGrid is only really good if you get a dedicated IP, which is absent for the cheaper tiers. Alternatives considered [Mailgun](https://www.capterra.com/p/159630/Mailgun/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/) Reason for choosing SendGrid Better value at the time, better customer service, and our developers liked the API better- Review Source TP Thomas P. SEO Executive Hospitality Used the software for: 1-2 years ### "SendGrid is one of my favorite email platforms. " December 4, 2023 5.0 Sendgrid lives up to its reputation as a market leader for email. Be it marketing, authentication and transactional emails. It provides a plethora of options and functionality that meet most business needs. Pros The fact I use sendgrid for transactional emails says a lot. The api intergration is a breeze, as are all of its parameters available. The email monitor tools as well as the disposable email detection have proven particularly useful. Third party intergration is easy with the likes of Firebase, FaunaDB and node cloud functions. Cons There isn't any particular thing I have a disliking for in all honesty. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Reason for choosing SendGrid The api was more approachable compared to some other services on the market. With emphasis on transactional email. Review Source JA Joe A. COO Marketing and Advertising Used the software for: 2+ years ### "Customer Service Is Terrible" September 28, 2023 3.0 As long as you don't have an issue and need CS their tech works great and have a good value proposition. When I can find another company with a similar value proposition and even decent customer service I will switch. Pros They present a good value and a dependable product Cons Customer service is terrible. It used to be pretty good. They have made getting service more difficult, and when you use the chat they try to redirect you away. So when you chat you get in a queue and they text you when you are next. I get a text go to the chat and it says >1 Minute. I stay on for 3-5 minutes no one is there, I go back to what I am doing and when I go back the chat closed. Do it all over again, and this time within a minute someone gets on. I message 7 times my question and issue, 10 minutes go by before I get an answer. The whole process is terrible and purposefully by design treats their paying customer like trash. You don't matter, your time doesn't matter, and in fact you are an idiot for not figuring out the issue on your own. Even when my question/issue was something ONLY they can do. I do not have the ability to increase subusers, only they do. I wish I could say that this is a SendGrid issue, almost every business has rearranged their CS to serve employees, which usually is at the expense of those who pay to make the whole operation work. Alternatives considered [SparkPost](https://www.capterra.com/p/82543/SparkPost/) Reason for choosing SendGrid I also use Twilio, seemed like a reasonable thing to use both services. Review Source AN Anouar N. Marketing Online in Youtube All Social Media E-Learning Used the software for: 1-2 years ### "An excellent platform for email marketing experience." April 22, 2023 5.0 As an excellent, I recommend it for beginners as a start. Pros An excellent platform, especially for beginners. It gives free trial packages for life, 100 emails per day, and it has an SMTP feature that can be linked with a programEmails can be tracked and Follow Up can be doneAnd accurate analyzes through development. There are many advantages, and it is possible to make an html form to put it on a landing page or your site to put people in a mailing list for a fee. Cons Yet countries in the world are banned in this company. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/)[Hunter](https://www.capterra.com/p/161625/Hunter/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) To me, after the advantages that do not exist in these sites, this is the reason and other than the limits This is not to say that SendGrid isn't pretty. Review Source aA ahmed A. fadil Airlines/Aviation Used the software for: Less than 6 months ### "Better choice for Email Marketing Software" July 22, 2023 4.0 It was a good experience, Sendgrid is Easy to use and user-friendly, and you can work with the free plan after that you scale your business Pros they give you a free trial with 100 emails/day forever.delivery optimization toolsVarious email templates Cons \-not good at reporting and analyticsthere is no Ai tool to help you with Campaignsa lot of pricing plans Switched from [Mailgun](https://www.capterra.com/p/159630/Mailgun/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) i want to see more analytics like depth analytics, use the power of Ai in email marketing, select a platform that can capture leads and send emails directly Review Source VR Verified Reviewer Web Designer Information Technology and Services Used the software for: Less than 6 months ### "Easy and customised html for sendgrid" January 29, 2025 5.0 My overall experience with is was very good. Pros It offers rest full APIs and easy documentation for APIs Cons Customer support of sendgrid can be very slow. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) It is easy to use and easy customised html. Review Source MH Mohammad H. Inbound marketing specialist Marketing and Advertising Used the software for: 6-12 months ### "Not worth the hassle despite the scalability." December 24, 2024 2.0 Disappointing; frequent issues with reliability and support. Pros Scalable email delivery for larger campaigns. Cons Support and UI are frustratingly poor and not friendly Review Source CP Charlie P. Director Financial Services Used the software for: 1-2 years ### "Great email software service" November 5, 2024 5.0 Pros Really easy to setup and integrate into our existing application and user flow. We've never had an issue with our SendGrid e-mail service, and has been incredibly reliable. Easy to track on the dashboard and analyse open rate. Cons Gets a little expensive on mass, but compared with others it's still reasonable. Review Source LM Lindsey M. Director of Marketing Operations Insurance Used the software for: 1-2 years ### "Great for early startups" April 7, 2025 4.0 We use SendGrid to send emails as an early stage startup. Pros Great for us to send emails as an early stage startup Cons The interface was a little less user friendly Review Source LT Lucia T. Customer Experience Manager Printing Used the software for: 2+ years ### "A Great Email Marketing Software " September 9, 2024 4.0 Pros I like the customer communication features offered by SendGrid. It handles email marketing really well and SendGrid has all we need. Cons Not a single complication with SendGrid. Review Source EB Ewa B. Marketing Team Lead Health, Wellness and Fitness Used the software for: 2+ years ### "SendGrid: Robusta Tool for Email Marketing " April 28, 2024 4.0 Pros I give double thumbs up to the fact that it automates email marketing which saves time. Cons SendGrid had all the capabilities that enables me to automate marketing strategies even though it lack offline access. Review Source PK Pranjal K. Co founder Media Production Used the software for: 2+ years ### "More about deliverability and less about total email marketing solution defines sendgrid." October 10, 2022 4.0 Sendgrid is great with delivering emails and is undisputed in transactional emails . Use it for its top notch deliverability, reporting and analytics as no other application even comes close to it in these areas but as a total email marketing platform; it lacks behind as it has very few campaign automation features, it is difficult to get used to and has a poor customer support. It is also slightly more expensive than others and falls in the middle of the lineup in terms of pricing. Pros Deliverability, reporting and analytics and email validation are the areas where sendgrid is at the top. It even tells you if the email ids you are sending emails to are active or are misspelled or are disposable. It has excellent reporting features and lets you know the emails which bounced, got opened or got unsubscribed. Its email editor is good wherein you can edit existing templates using drag and drop features and you can also use tags for sending personalised emails. Cons Campaign automation, segmentation of contact lists are severe drawbacks of this application. There is hardly anything you can automate in terms of automating your campaigns or automating when to send emails on certain action points. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/) Reason for choosing SendGrid Because of its deliverability. Review Source Anatoly G. Founder & CEO Information Services Used the software for: 6-12 months ### "SendGrid offers a great transactional email API, but deliverability & support issues hold it back" August 1, 2018 4.0 Easy integration into our platform and deliverability metrics. Dedicated IP, if you pay for it. Pros We use SendGrid for transactional emails, such as welcome messages & notifications. Generally, SendGrid offers great tools to integrate emails into a variety of different application platforms and programming languages. We really like its level of detail when checking on the status of emails. Sendgrid is also free for basic transactional emails, which makes it easy to try and ensure it will work with your application. We use a third-party library called Nodemailer with Sendgrid, so switching from a different service to Sendgrid was trivial. Cons While the service is easy to use and offers comprehensive email activity metrics, there are a few things about it we didn't like. First, because the free tier uses shared IPs, we consistently had emails that wouldn't get delivered because of IP blocks. There were a handful of IPs that we had that experience with, and it persisted for weeks -- without any support intervention. Sendgrid must have deliverability metrics on their side as well, so I am surprised they didn't drop these IPs from their IP pool proactively. We had to upgrade to the PRO plan, which was the least expensive plan that had a dedicated IP. We also had to pay extra for 30 days of email history, you get 3 days by default. I'd love to see all these options be a-la-carte, but I get that you need to make revenue somehow, and few companies send enough emails to justify jumping to the next paid plan -- unless you NEED that deliverability guarantee that you get w/ dedicated IPs, which we did. Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Transactional Email](https://www.capterra.com/transactional-email-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.