--- title: "SendGrid Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is SendGrid the right Email Tracking solution for you? Explore 753 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/204113/SendGrid/reviews/" page_type: "reviews" language: "en" --- SendGrid 4.2 (753) [View alternatives](https://www.capterra.com/p/204113/SendGrid/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of SendGrid Ease of use 4.1 Customer Service 3.7 ## Pros and Cons in Reviews AH Amir H E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with order receipts and shipping updates using a very reliable service.“ March 8, 2026 AH Amir H E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance.“ March 8, 2026 DS Darren S Product OwnerComputer Software, 11 - 50 employeesUsed the software for: Less than 6 months. “Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy.“ March 16, 2026 YG You G IT InternEducation Management, 5,001 - 10,000 employeesUsed the software for: 6-12 months. “I used it to try and set-up my own email server essentially, but managing an email server was harder than I expected“ December 10, 2024 RP Raxit P Programmer AnalystComputer Software, 501 - 1,000 employeesUsed the software for: More than 2 years. “Excellent detailed insights with filter options to track emails/SMS to customers and comprehensive Analytic features like delivery rates and click through rates.“ March 24, 2025 sb sevval b ArtistArts and Crafts, Self-employedUsed the software for: 6-12 months. “Sometimes I have to double-save when editing dynamic templates, which can be a bit annoying.“ May 19, 2025 MS Martina S VPMarketing and Advertising, 201 - 500 employeesUsed the software for: Less than 6 months. “It’s easy to get started and works well on the surface, but over time you notice the difference between expected and actual results, particularly around deliverability.“ April 20, 2026 John W CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature.“ April 8, 2025 ## Showing most helpful reviews Showing 1-25 of 753 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Milton A. Founder Information Technology and Services Used the software for: 2+ years ### "Trusted SMTP service" August 12, 2025 5.0 My experience with Sendgrid has always been good, there are no problems with their shipping system, their builder is great and their API integrates with many other tools. Pros It has always been a fundamental tool for the development of email campaigns. It has been a reference against other companies. Cons Possibly the price is a determining factor. Today there are many competitive tools that can cope. In general, there are no complaints. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailgun](https://www.capterra.com/p/159630/Mailgun/) Reason for choosing SendGrid For the confidence that the comments of colleagues in the sector gave me and for their trajectory. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I wanted to know new tools, consider new options and they had spoken very well of Sendgrid. Review Source VR Verified Reviewer Web developer Information Technology and Services Used the software for: 1-2 years ### "My Journey with sendgrid " January 17, 2025 5.0 Overall Experience is very good, like i can trust on sendgrid with my eyes closed. Pros Sendgrid is so seamless that if we have send one mail or a million its always reliable and send all mails seamlessly. Cons Free Plan have strict limit for number of mail you can send, that make difficult for upgrade without testing it proper. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I found SendGrid more easy to use and integrated with my Website. Review Source John W. CEO Marketing and Advertising Used the software for: 2+ years ### "A Tale of Incompetence: SENDGRID's New Heights of Customer Disservice" April 8, 2025 1.0 A Tale of Incompetence: SENDGRID's New Heights of Customer Disservice Let me paint you a picture of the absurdity that is SENDGRID’s latest “feature.” Imagine a world where you can \*control the IP addresses\* that log into your account. Sounds sophisticated, right? Except, here’s the kicker: if you dare to use a different device or a new ISP, you’re immediately blocked from accessing your own account. Brilliant, isn’t it? Now, let me share my personal experience with this stroke of genius. SENDGRID, in all its wisdom, decided to activate this new feature, effectively locking me, my admin, and my tech team out of our accounts. And what was the solution offered by this beacon of customer support? "Take a ticket and wait." Yes, wait. For seven excruciating days. When they \*finally\* deigned to call me—at the oh-so-convenient hour of 12 midnight, no less—what followed was an exercise in sheer absurdity. The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature. Yes, you read that right: log in to an account from which I was explicitly locked out. Now, I don’t throw around the word “idiot” lightly, but in this case, it feels inadequate. After multiple emails to their elusive “customer service,” I explicitly explained that the IP block feature prevented access. And yet, the response I received? A resounding non sequitur that makes one question whether anyone at SENDGRID actually reads emails—or possesses basic comprehension skills. As a direct result of this farcical chain of incompetence, I have now lost two major advertising accounts worth $12,000 AUD annually. And what was the response from SENDGRID? A tone-deaf “Sorry, I understand your frustration, but we were busy.” Busy. Of course. Too busy to care about their customers or even pretend to provide support. Here’s the bottom line: if you value your time, money, or sanity, I urge you to \*avoid SENDGRID at all costs\*. They’ve clearly become too big to bother with pesky things like customer service, and their disdain for their users is palpable. Pros Nothing now, 7 days later I an still waiting for a call back, You cannot run a business with support like that. Cons They have got to big to care about customers Review Source VR Verified Reviewer Senior software developer Information Technology and Services Used the software for: Less than 6 months ### "A Powerful Email Sending Platform." January 4, 2025 5.0 My experience with sendgrid is very much satisfied. It provides a lot email customization. Pros 1- SendGrid provides customizable email templates. 2- SendGrid offers robust API support, which makes it easy for developers to integrate email sending into applications. 3- SendGrid has 24/7 customer support, including chat, email, and phone support for premium users. Cons 1- Sometimes customer support response times can be slower. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Sendgrid provides a more customisation for email templates. Review Source AH Amir H. E-Commerce Manager Retail Used the software for: 2+ years ### "Making our store transactional email reliable." March 8, 2026 5.0 When an E-Commerce Manager, it is important that order confirmations be actually received by our buyers. I have this to drive our store emails of transactions. It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance. Pros Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with order receipts and shipping updates using a very reliable service. Cons The pricing levels are not worth the money because our e-commerce traffic is at its peak, and customer service is painfully slow when we have urgent account problems or some data management failures. Review Source HA Hayley A. Marketing Manager Computer Software Used the software for: 2+ years ### "Ok for individual email sends, not ideal for automations." April 2, 2026 3.0 My experience has been ok but not great. I’ve run into bugs that the support team hasn’t been able to help with and often feel limited by the automation capabilities. Pros Sending individual email campaigns is simple and their design editor is easy to use as a non technical user. Cons Their email automations aren’t very dynamic and aren’t easy to edit after they are set to live, it’s especially frustrating you can’t edit time between emails once an automation is live. Review Source DS Darren S. Product Owner Computer Software Used the software for: Less than 6 months ### "Send it with SendGrid" March 16, 2026 4.0 SendGrid does what it says on the tin. It is easy to set up and use. The APIs are well documented, making the developer experience a good one. Detailed reporting and high deliverability give a sense of comfort that SendGrid works as advertised. Pros SendGrid is everything you need and expect - it is reliable, scalable and powerful. Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy. Cons While there are generous free and lower tiers, the pricing jumps between tiers can be significant. While there is automation, it is limited compared to the competition. Review Source Babatunde O. SEO Marketer Marketing and Advertising Used the software for: 1-2 years ### "Honestly, great app for email marketing" April 24, 2025 5.0 SMTP was faily easy to set up anf sendgrid provided API to connect email function to my wordpress sites without stress. Pros Its very easy to set up email funnels with sendgrid plus the inbox delivery high and spam rate is low. Cons I did not get enough help while setting up my account but i still figured things out even though the platform was more complex than other email providers Review Source MS Martina S. VP Marketing and Advertising Used the software for: Less than 6 months ### "Good platform, but deliverability holds it back" April 20, 2026 4.0 It’s easy to get started and works well on the surface, but over time you notice the difference between expected and actual results, particularly around deliverability. It’s a platform that can work, but you need to keep a close eye on performance and not assume everything is reaching the inbox as intended. Pros Clean interface, easy setup, flexible list and data management, scalable for larger sends, usable template builder Cons Deliverability can be inconsistent, global blacklist presence affects performance, limited transparency on inbox placement, account issues can take time to resolve Review Source Russell J. CEO Transportation/Trucking/Railroad Used the software for: Less than 6 months ### "SendGrid - Unresponsive and unavailable" March 13, 2025 1.0 SendGrid is the worst vendor in our tech stack, stay away Pros The brand name for sending emails, it is a big name Cons Without warning, they shut down their system, and then there is no one to resolve the issue. No phone number to call, their help chat bot does not have any ability to restore service to paying customers Review Source AS Antonella S. Owner Consumer Services Used the software for: 1-2 years ### "Its Ok for small Businesses" January 27, 2025 4.0 Its ok, I recommend it for business owners that are just starting Pros it has a free plan and no credit card required Cons The HTML editor is not much intuitive as other senders. To import a HTML the only way is with the html code. Alternatives considered [MailUp](https://www.capterra.com/p/127970/MailUp/)[emBlue](https://www.capterra.com/p/150149/emBlue/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing SendGrid Free version without credit card required. the limit of 100 emails per day is ok for a small business Review Source VR Verified Reviewer CEO Information Technology and Services Used the software for: 1-2 years ### "Unique Way to Build a Custom Campaign manager in Record Time" April 13, 2024 5.0 We've liked it thus far, we're working on rebranding and on the email side we're ready thanks to SendGrid. Pros We like how there are code snippets, thorough documentation, and multiple-domain support (Something we lacked before) Cons I'm fond of support that makes you wait for a solution when an issue arises, but errors and documentation is thorough enough it rarely happens. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing SendGrid We cannot disclose our previous provider, so we did switch but can't say. We chose SendGrid over Mailchimp because it's more for developers and custom solutions. MailChimp is more customer-end-user friendly. Review Source PE Pius E. Founder Internet Used the software for: 2+ years ### "SendGrid" April 26, 2022 5.0 Sendgrid handles all my mailing campaigns and I have stuck with it from day one to date. I like the email deliverability and tracking metrics offered by SendGrid and will stick with it for the foreseeable future as everything works smoothly. Pros It was very easy to integrate with my existing stack. SendGrid has really worked hard to make sure it's easy to use their software with other services out there. Most website builders by default ask you to integrate Sendgrid as your emailing service, and that was the case with my website builder. It was really easy for me to get started as all I had to do was add an API key in a provided input field. SendGrid did all the heavy lifting and I did not have to do any coding or even go through the API documentation(which by the way is very comprehensive ). You fill that that is the case in so many services that integrate with SendGrid, integration is light-work. Cons It is a little expensive, especially when sending a tonne of emails out and having a lot of contacts. Your email totals low-key add up when you have multiple drip campaigns and transactional emails set up. If you have a small budget it's really difficult to get measurable success on SendGrid as I found out when I just started while having a very low budget. The best way to get the best out of SendGrid is with a substantial budget, and that's a bummer when starting out. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing SendGrid I choose Sendgrid because it was really easy to set up with my stack of Bubble and Zapier without any code of using the API documentation. Review Source MC Mohamed C. Lecturer Education Management Used the software for: 1-2 years ### "The Best Option for Email Marketing " January 4, 2023 4.0 SendGrid is the best option that assembles a host of benefits in one place; its editor, analytics and reports, and particularly, its powerful feature to prioritize campaigns and increase performance let every business excels. Pros SendGrid is the best option to boost your business ahead or rather your marketing emails; its detailed reports on clicks, opens, subscribers and even spam lets you revise or edit your campaigns and thus increase conversion. SendGrid is best known for its editor, which lets tailor your emails according your needs, both demographic or geographic. Cons Actually, I become slow to recommend SendGrid due to its limited features of contact management; it does not provide many options compared to Mailchimp. I also did not like its pricing, which determines the quality of your SendGrid dashboard. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Email editing is somehow limited in Mailchimp Review Source RK Rahul K. marketing manager Education Management Used the software for: 1-2 years ### "Best email marketing tool for Small Business and Ecommerce sites." September 14, 2021 4.0 Sendgrid helped us to reach our customers through accurate email delivery and monitoring system. Pros Subscriber engagement features, Accurate and Effective email delivery. Webform and API hooks. Cons Its pricing is High & on boarding process is difficult. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing SendGrid Subscriber engagement features, Accurate and Effective email delivery. Webform and API hooks. Review Source sB sevval B. Artist Arts and Crafts Used the software for: 6-12 months ### "Works well, maybe a few fixes" May 19, 2025 5.0 It’s solid. It takes a little time to get used to some quirks, but once it’s set up, it works well. Good tool for transactional emails and templates. Pros It gets the job done. Email delivery is reliable, and the dynamic template system is flexible once you get the hang of it. Cons Sometimes I have to double-save when editing dynamic templates, which can be a bit annoying. It feels like the changes don’t always stick the first time. Review Source LM Lindsey M. Director of Marketing Operations Insurance Used the software for: 1-2 years ### "Great for early startups" April 7, 2025 4.0 We use SendGrid to send emails as an early stage startup. Pros Great for us to send emails as an early stage startup Cons The interface was a little less user friendly Review Source MH Mohammad H. Inbound marketing specialist Marketing and Advertising Used the software for: 6-12 months ### "Not worth the hassle despite the scalability." December 24, 2024 2.0 Disappointing; frequent issues with reliability and support. Pros Scalable email delivery for larger campaigns. Cons Support and UI are frustratingly poor and not friendly Review Source AH Ahliman H. Full-Stack Developer Internet Used the software for: 2+ years ### "Not too bad" November 30, 2024 3.0 SendGrid is a reliable option, like other providers, when looking for a free or paid SMTP service. However, the free plan is limited to 100 emails per day, which is quite restrictive. Their pricing is unstable, which doesn’t inspire much confidence for the future, but apart from that, the service is excellent. Pros I started using SendGrid a while ago; the service is stable, the interface is pleasant to use, and the website is easy to navigate. Cons SendGrid often changes its pricing. A long time ago, for example, they removed or modified (I don’t remember exactly) the free plan for users, which led me to switch providers. I couldn’t say if they still follow the same practice today. Review Source NB Nabil B. Director Marketing and Advertising Used the software for: 1-2 years ### "Great deliverability and straightforward to use" October 29, 2024 5.0 SendGrid has worked great and has been a good addition to our customer communications, sitting outside of our marketing platforms. Pros Simple to use and from what we've seen, great deliverability for our customer communications. Cons Had a little complication getting setup (mixture of sendgrid account vs twilio), but thier support helped me sort it out. Review Source MS Mike S. IT Manager Museums and Institutions Used the software for: 1-2 years ### "Business solution to ensure your saas email arrives as intended" September 18, 2024 4.0 Quick to set up and test to ensure it meets your email needs before committing to a subscription Pros Pro solution for ensuring the mails you send from your domain using saas products get through to their destination Cons Highly configurable which can make it more complex to get your head around Review Source SS Stephen S. C.E.O Computer Software Used the software for: 2+ years ### "One of the best Emailing tools out there" August 5, 2023 5.0 My overall experience is very good I have been using the platform for years now and never had any issues it works great. Pros I like how I was able to get set up fast and how easy the platform is to use and if I need help there is help there for you right away. I also like that I can manage my email and campaigns from one place, and you all even have a free version. Cons The only thing I like least is that is could be a bit cheaper or give more emails to be added for that plan for the price. Review Source MJ Mathew J. Digital Marketing Specialist Newspapers Used the software for: 2+ years ### "No brainer tool for email reliant organisations " April 13, 2023 5.0 While it has minor problems, on the overall, we are super reliant on emails for our business and Sendgrid has been a trustworthy tool. Pros Easy to understand and operate. In other words, adaptability. Oh, great customer support team too by the way! Cons Crashes quiet frequently. Contact edit details doesn't get saved in one go. Review Source Abigail N. Founder Used the software for: Less than 6 months ### "An Easy to Use Email Marketing Software" July 5, 2018 5.0 The detailed stats from each email campaign is amazing, and the Unsubscribe groups option really helped with GDPR compliance Pros 1\. On the bottom left side of the dashboard is a small reputation percentage bar, that measures your reputation. The bar is updated daily based on your email sends, your reputation goes down if your email bounces or is marked as spam. 2. Stats: SendGrid provides A LOT of data on the performance of your email campaigns, these stats are: Requests, Delivered, Opens, Unique Opens, Clicks, Unique Clicks, Unsubscribes, Spam Reports, Bounces, Blocks, Bounce Drops, Spam Report Drops, Unsubscribe Drops and Invalid Emails. SendGrid also provides stats such as: Global Stats, Category Stats, Category Comparison, Subuser Stats, Subuser Comparison, Geographical, Email Clients & Devices, Mailbox Provider Stats, Mailbox Provider Comparison, Browser Stats, and Browser Comparison 3. A/B Testing 4. Unsubscribe Groups: This is without doubt my favorite feature from SendGrid. When you click on "Marketing" on the left side of your dashboard, and select tour from the drop down, it sort of lists steps to set up for sending marketing emails. Step 3 on the list of things to do is to create unsubscribe groups. Here you can Create groups that represent types of email that you regularly send to your recipients. If a recipient chooses to unsubscribe, they will have the option of selecting which of these groups they want to unsubscribe from. Cons 1\. The Email templates in SendGrids gallery are a bit basic which initially wasn't a problem as I liked creating my own template, but I did not like how I couldn't modify the "columns" module to my taste. I wanted to create a template with three columns with the center column bigger than the two on the side. The idea was to have my client's images linking to their projects (On their websites) on the side columns, with the write up in the center column. However, that couldn't be done (At least so far it seems so as I can't find any option to tweak the size/width of each column) as each column has an equal width. 2. No automation function: I'd like to create a sort of If/Then sequence where I can resend an email to a group of people after x days, for example, I'd like to resend an email (With a different heading of course) to people who have not opened the first email after four days. Review Source Leena S. Product Lifecycle Management Specialist Financial Services Used the software for: 2+ years ### "It is most of what we need from an email marketing platform." December 4, 2022 5.0 Sendgrid powers email marketing campaigns in my department. Its unique campaign statistical data empowers my team to be able to measure the effect of our campaigns and identify potential pitfalls. Pros Email automation is where Sendgrid thrives the most and it is what I find the most likeable about this platform. By leveraging Sendgrid's automation capability, we are creating effective triggers , with which we are successfully following up with sales prospects and putting the right content in their faces through newsletters. Cons Sendgrid is one of the most technical email marketing platforms out there. Users need to have at least little programming experience , before they can make effective use of the huge potential and functionality selection made available on this platform. This requirement has limited the ability of non-technical team members on my team to use Sendgrid on their own. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.