--- title: "SendGrid Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is SendGrid the right Email Tracking solution for you? Explore 755 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/204113/SendGrid/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- SendGrid 4.2 (755) [View alternatives](https://www.capterra.com/p/204113/SendGrid/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of SendGrid Ease of use 4.1 Customer Service 3.7 ## Pros and Cons in Reviews AH Amir H E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with order receipts and shipping updates using a very reliable service.“ March 8, 2026 YG You G IT InternEducation Management, 5,001 - 10,000 employeesUsed the software for: 6-12 months. “I used it to try and set-up my own email server essentially, but managing an email server was harder than I expected“ December 10, 2024 RP Raxit P Programmer AnalystComputer Software, 501 - 1,000 employeesUsed the software for: More than 2 years. “Excellent detailed insights with filter options to track emails/SMS to customers and comprehensive Analytic features like delivery rates and click through rates.“ March 24, 2025 sb sevval b ArtistArts and Crafts, Self-employedUsed the software for: 6-12 months. “Sometimes I have to double-save when editing dynamic templates, which can be a bit annoying.“ May 19, 2025 DS Darren S Product OwnerComputer Software, 11 - 50 employeesUsed the software for: Less than 6 months. “Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy.“ March 16, 2026 John W CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature.“ April 8, 2025 MS Martina S VPMarketing and Advertising, 201 - 500 employeesUsed the software for: Less than 6 months. “It’s easy to get started and works well on the surface, but over time you notice the difference between expected and actual results, particularly around deliverability.“ April 20, 2026 John W CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Sounds sophisticated, right? Except, here’s the kicker: if you dare to use a different device or a new ISP, you’re immediately blocked from accessing your own account.“ April 8, 2025 ## Showing most helpful reviews Showing 1-25 of 755 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Pramod N. Vice President Capital Markets Used the software for: 2+ years ### "Twilio SendGrid Review: Flawless Email Infrastructure" September 25, 2026 4.0 The overall experience of using Twilio SendGrid can be summarized as operationally flawless but administratively exhausting.When evaluating SendGrid, you are essentially adopting two distinct products under one hood: a world-class delivery engine and a functional but aging management interface. Your experience will depend entirely on which side of the platform you interact with most. Pros Twilio SendGrid is an industry-standard, cloud-based email/SMS delivery platform designed for developers and marketers who require high-volume transactional and marketing email infrastructure. It excels at delivering scale and high inbox placement rates through a robust API, though its user interface and customer support can feel restrictive for non-technical users. Cons Short data retention windows (only 3–30 days of history depending on the plan) unless you pay for upgrades.Also, Strict automated account flags can randomly freeze new accounts during the vetting process and Customer support is heavily gated behind expensive premium tiers; free/low-tier support is slow. Review Source Milton A. Founder Information Technology and Services Used the software for: 2+ years ### "Trusted SMTP service" August 12, 2025 5.0 My experience with Sendgrid has always been good, there are no problems with their shipping system, their builder is great and their API integrates with many other tools. Pros It has always been a fundamental tool for the development of email campaigns. It has been a reference against other companies. Cons Possibly the price is a determining factor. Today there are many competitive tools that can cope. In general, there are no complaints. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailgun](https://www.capterra.com/p/159630/Mailgun/) Reason for choosing SendGrid For the confidence that the comments of colleagues in the sector gave me and for their trajectory. Review Source John W. CEO Marketing and Advertising Used the software for: 2+ years ### "A Tale of Incompetence: SENDGRID's New Heights of Customer Disservice" April 8, 2025 1.0 A Tale of Incompetence: SENDGRID's New Heights of Customer Disservice Let me paint you a picture of the absurdity that is SENDGRID’s latest “feature.” Imagine a world where you can \*control the IP addresses\* that log into your account. Sounds sophisticated, right? Except, here’s the kicker: if you dare to use a different device or a new ISP, you’re immediately blocked from accessing your own account. Brilliant, isn’t it? Now, let me share my personal experience with this stroke of genius. SENDGRID, in all its wisdom, decided to activate this new feature, effectively locking me, my admin, and my tech team out of our accounts. And what was the solution offered by this beacon of customer support? "Take a ticket and wait." Yes, wait. For seven excruciating days. When they \*finally\* deigned to call me—at the oh-so-convenient hour of 12 midnight, no less—what followed was an exercise in sheer absurdity. The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature. Yes, you read that right: log in to an account from which I was explicitly locked out. Now, I don’t throw around the word “idiot” lightly, but in this case, it feels inadequate. After multiple emails to their elusive “customer service,” I explicitly explained that the IP block feature prevented access. And yet, the response I received? A resounding non sequitur that makes one question whether anyone at SENDGRID actually reads emails—or possesses basic comprehension skills. As a direct result of this farcical chain of incompetence, I have now lost two major advertising accounts worth $12,000 AUD annually. And what was the response from SENDGRID? A tone-deaf “Sorry, I understand your frustration, but we were busy.” Busy. Of course. Too busy to care about their customers or even pretend to provide support. Here’s the bottom line: if you value your time, money, or sanity, I urge you to \*avoid SENDGRID at all costs\*. They’ve clearly become too big to bother with pesky things like customer service, and their disdain for their users is palpable. Pros Nothing now, 7 days later I an still waiting for a call back, You cannot run a business with support like that. Cons They have got to big to care about customers Review Source DL Denis L. Customer service rep Transportation/Trucking/Railroad Used the software for: 6-12 months ### "Sendgridden" September 17, 2026 4.0 reliable email delivery, scalability, and developer-friendly tools. positive experience, especially with deliverability and API performance, though I find pricing increases and advanced configuration requirements are drawbacks. Pros Highly scalable infrastructure capable of handling billions of emails with excellent email deliverable and inbox placement. Cons Pricing can become expensive as email volume increases. The marketing campaign features are not as advanced as some dedicated email marketing platforms. Review Source AH Amir H. E-Commerce Manager Retail Used the software for: 2+ years ### "Making our store transactional email reliable." March 8, 2026 5.0 When an E-Commerce Manager, it is important that order confirmations be actually received by our buyers. I have this to drive our store emails of transactions. It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance. Pros Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with order receipts and shipping updates using a very reliable service. Cons The pricing levels are not worth the money because our e-commerce traffic is at its peak, and customer service is painfully slow when we have urgent account problems or some data management failures. Review Source HA Hayley A. Marketing Manager Computer Software Used the software for: 2+ years ### "Ok for individual email sends, not ideal for automations." April 2, 2026 3.0 My experience has been ok but not great. I’ve run into bugs that the support team hasn’t been able to help with and often feel limited by the automation capabilities. Pros Sending individual email campaigns is simple and their design editor is easy to use as a non technical user. Cons Their email automations aren’t very dynamic and aren’t easy to edit after they are set to live, it’s especially frustrating you can’t edit time between emails once an automation is live. Review Source DS Darren S. Product Owner Computer Software Used the software for: Less than 6 months ### "Send it with SendGrid" March 16, 2026 4.0 SendGrid does what it says on the tin. It is easy to set up and use. The APIs are well documented, making the developer experience a good one. Detailed reporting and high deliverability give a sense of comfort that SendGrid works as advertised. Pros SendGrid is everything you need and expect - it is reliable, scalable and powerful. Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy. Cons While there are generous free and lower tiers, the pricing jumps between tiers can be significant. While there is automation, it is limited compared to the competition. Review Source Babatunde O. SEO Marketer Marketing and Advertising Used the software for: 1-2 years ### "Honestly, great app for email marketing" April 24, 2025 5.0 SMTP was faily easy to set up anf sendgrid provided API to connect email function to my wordpress sites without stress. Pros Its very easy to set up email funnels with sendgrid plus the inbox delivery high and spam rate is low. Cons I did not get enough help while setting up my account but i still figured things out even though the platform was more complex than other email providers Review Source MS Martina S. VP Marketing and Advertising Used the software for: Less than 6 months ### "Good platform, but deliverability holds it back" April 20, 2026 4.0 It’s easy to get started and works well on the surface, but over time you notice the difference between expected and actual results, particularly around deliverability. It’s a platform that can work, but you need to keep a close eye on performance and not assume everything is reaching the inbox as intended. Pros Clean interface, easy setup, flexible list and data management, scalable for larger sends, usable template builder Cons Deliverability can be inconsistent, global blacklist presence affects performance, limited transparency on inbox placement, account issues can take time to resolve Review Source Russell J. CEO Transportation/Trucking/Railroad Used the software for: Less than 6 months ### "SendGrid - Unresponsive and unavailable" March 13, 2025 1.0 SendGrid is the worst vendor in our tech stack, stay away Pros The brand name for sending emails, it is a big name Cons Without warning, they shut down their system, and then there is no one to resolve the issue. No phone number to call, their help chat bot does not have any ability to restore service to paying customers Review Source VR Verified Reviewer Senior software developer Information Technology and Services Used the software for: Less than 6 months ### "A Powerful Email Sending Platform." January 4, 2025 5.0 My experience with sendgrid is very much satisfied. It provides a lot email customization. Pros 1- SendGrid provides customizable email templates. 2- SendGrid offers robust API support, which makes it easy for developers to integrate email sending into applications. 3- SendGrid has 24/7 customer support, including chat, email, and phone support for premium users. Cons 1- Sometimes customer support response times can be slower. Review Source VR Verified Reviewer Lead Engineer Information Technology and Services Used the software for: Less than 6 months ### "Good Experience" February 15, 2025 5.0 Sendgrid website is having good ui design. Pros Sending email without getting inside spam is best thing. Cons Too much verification we have to do and also website is too slow. Review Source LC Lauren C. Founder and CEO Consumer Services Used the software for: 2+ years ### "Automated Emails With Ease" November 25, 2024 4.0 It's quick, fast and efficient and gets the job done. Very straight forward and easy to incorporate into any business with an online presence. Pros The ease of use and integration for automated emails Cons Not as much versatility in templates as I would like Switched from [Postmark](https://www.capterra.com/p/254711/Postmark/) I felt it was a better overall value for the money Review Source FD Fernando D. CTO and General Manager Information Technology and Services Used the software for: 2+ years ### "Great transactional email platform, very decent for email marketing" November 12, 2023 5.0 By far is the best tool we've used for transactional emails, and the last couple years it has done a good job for email marketing. They have very strict policies against cold email, which keeps deliverability high. Pros It is very easy to use and deploy. The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of code. They have a very nice no-code email builder, but it also allows to do it in HTML for more technically inclined users. Cons Though it is a great platform for transactional email, the Email Marketing tools are charged extra. SendGrid is only really good if you get a dedicated IP, which is absent for the cheaper tiers. Alternatives considered [Mailgun](https://www.capterra.com/p/159630/Mailgun/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/) Reason for choosing SendGrid Better value at the time, better customer service, and our developers liked the API better- Review Source TP Thomas P. SEO Executive Hospitality Used the software for: 1-2 years ### "SendGrid is one of my favorite email platforms. " December 4, 2023 5.0 Sendgrid lives up to its reputation as a market leader for email. Be it marketing, authentication and transactional emails. It provides a plethora of options and functionality that meet most business needs. Pros The fact I use sendgrid for transactional emails says a lot. The api intergration is a breeze, as are all of its parameters available. The email monitor tools as well as the disposable email detection have proven particularly useful. Third party intergration is easy with the likes of Firebase, FaunaDB and node cloud functions. Cons There isn't any particular thing I have a disliking for in all honesty. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Reason for choosing SendGrid The api was more approachable compared to some other services on the market. With emphasis on transactional email. Review Source JA Joe A. COO Marketing and Advertising Used the software for: 2+ years ### "Customer Service Is Terrible" September 28, 2023 3.0 As long as you don't have an issue and need CS their tech works great and have a good value proposition. When I can find another company with a similar value proposition and even decent customer service I will switch. Pros They present a good value and a dependable product Cons Customer service is terrible. It used to be pretty good. They have made getting service more difficult, and when you use the chat they try to redirect you away. So when you chat you get in a queue and they text you when you are next. I get a text go to the chat and it says >1 Minute. I stay on for 3-5 minutes no one is there, I go back to what I am doing and when I go back the chat closed. Do it all over again, and this time within a minute someone gets on. I message 7 times my question and issue, 10 minutes go by before I get an answer. The whole process is terrible and purposefully by design treats their paying customer like trash. You don't matter, your time doesn't matter, and in fact you are an idiot for not figuring out the issue on your own. Even when my question/issue was something ONLY they can do. I do not have the ability to increase subusers, only they do. I wish I could say that this is a SendGrid issue, almost every business has rearranged their CS to serve employees, which usually is at the expense of those who pay to make the whole operation work. Alternatives considered [SparkPost](https://www.capterra.com/p/82543/SparkPost/) Reason for choosing SendGrid I also use Twilio, seemed like a reasonable thing to use both services. Review Source AN Anouar N. Marketing Online in Youtube All Social Media E-Learning Used the software for: 1-2 years ### "An excellent platform for email marketing experience." April 22, 2023 5.0 As an excellent, I recommend it for beginners as a start. Pros An excellent platform, especially for beginners. It gives free trial packages for life, 100 emails per day, and it has an SMTP feature that can be linked with a programEmails can be tracked and Follow Up can be doneAnd accurate analyzes through development. There are many advantages, and it is possible to make an html form to put it on a landing page or your site to put people in a mailing list for a fee. Cons Yet countries in the world are banned in this company. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/)[Hunter](https://www.capterra.com/p/161625/Hunter/) To me, after the advantages that do not exist in these sites, this is the reason and other than the limits This is not to say that SendGrid isn't pretty. Review Source Oscar C. Gerente general Computer Software Used the software for: 2+ years ### "The best mail service provider for marketing and transactional emails. " May 20, 2019 5.0 I have been working with Sendgrid for more than 2 years and it really has been very helpful. It's perfect when you need to send transactional mails, for example password recovery or notifications to users from your website. or custom marketing campaigns. You can implement on your App easily with his Full Documented API or via SMTP. The free forever plan is perfect when you're starting a website or application and still do not have enough users. You can also easily upgrade your plan in order to get more emails monthly . Recommended with closed eyes. Pros 1\. Have AB Testing enable. 2. Manage unsubscribe emails. 3. Easy to Integrate via API or SMTP. 4. Email Reputation indicator. 5.Full detailed report. You can see if the email it's blocked, bounced or delivered. 6. Have a Forever Free plan . (40.000 Emails in the trial period, then 100 Emails Daily forever) Cons Send grid interface it's a little bit confuse. No more cons to highlight, for me it's a perfect tool. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/) Reason for choosing SendGrid His API have a good documentation and it's easy to implement. The free forever plan . The Price it's low in comparison with the competitors. Review Source PJ Posh J. US IT Lead Insurance Used the software for: 2+ years ### "Sendgrid a viable option for well funded startups" March 10, 2025 4.0 It is a great tool for small companies with considerable operating capital - because it removed the need to manage the SMTP client/servers. Pros Scalability, superior deliverable reliability, user-friendly API Integration and great analytics engine Cons The cost can get a little exorbitant when dealing with high-volume campaigns - definitely a consideration for smaller firms Review Source ID Irina D. CTO Computer Software Used the software for: 2+ years ### "Reliable and very good" December 20, 2024 5.0 Pros Easy integration, clear UI to work with. Cons The design template library versioning can be confusing Review Source EB Ewa B. Marketing Team Lead Health, Wellness and Fitness Used the software for: 2+ years ### "SendGrid: Robusta Tool for Email Marketing " April 28, 2024 4.0 Pros I give double thumbs up to the fact that it automates email marketing which saves time. Cons SendGrid had all the capabilities that enables me to automate marketing strategies even though it lack offline access. Review Source PK Pranjal K. Co founder Media Production Used the software for: 2+ years ### "More about deliverability and less about total email marketing solution defines sendgrid." October 10, 2022 4.0 Sendgrid is great with delivering emails and is undisputed in transactional emails . Use it for its top notch deliverability, reporting and analytics as no other application even comes close to it in these areas but as a total email marketing platform; it lacks behind as it has very few campaign automation features, it is difficult to get used to and has a poor customer support. It is also slightly more expensive than others and falls in the middle of the lineup in terms of pricing. Pros Deliverability, reporting and analytics and email validation are the areas where sendgrid is at the top. It even tells you if the email ids you are sending emails to are active or are misspelled or are disposable. It has excellent reporting features and lets you know the emails which bounced, got opened or got unsubscribed. Its email editor is good wherein you can edit existing templates using drag and drop features and you can also use tags for sending personalised emails. Cons Campaign automation, segmentation of contact lists are severe drawbacks of this application. There is hardly anything you can automate in terms of automating your campaigns or automating when to send emails on certain action points. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/) Reason for choosing SendGrid Because of its deliverability. Review Source VR Verified Reviewer New Business Account Manager Information Technology and Services Used the software for: 6-12 months ### "An excellent email marketing platform" June 12, 2023 5.0 The API is cost-effective due to its low operating expenses and lack of application development requirements. Even as a simple SMTP gateway, the API may execute a variety of tasks. These comprise distribution results and bounce information, which enable proper operation. The original enables MTA SaaS services. It is used to display messages from the service provider and to notify the public of impending announcements. It is difficult to function with an original nowadays since it could be utilized as a spam pass-through by hostile third parties. It can, however, operate safely if suitable security measures and patches are implemented on a regular basis. Using the SendGrid service liberates business owners from tasks over which they have no control. Pros An wonderful platform, particularly for novices. It provides free trial packages for life, 100 emails every day, and an SMTP feature that can be linked with a program. Emails can be recorded and Follow Up can be done, as well as accurate analyses through development. There are numerous benefits, and it is easy to create an HTML form to place on a landing page or your website to enroll individuals in a mailing list for a charge. Cons Haven't really thought about anything negative with this. Review Source TD Thomas D. Senior IT Developer Marketing and Advertising Used the software for: 2+ years ### "Using SendGrid As An SMTP Service (Integrating With Other Software)" April 1, 2024 5.0 Overall we're really happy with SendGrid and have been using them for years now with no thought of moving or going back to our old method (which was just sending all of our emails over our regular SMTP details, which came with lots of drawbacks and undelivered emails). Pros We like how SendGrid provides us with a central platform which we can send emails to from our multiple other Platforms and have them all sent together from one Platform. It was also really useful for us to be able to purchase a Static IP Address just for ourselves, as this has increased both our reputation and the amount of our emails which are delivered now vs before we moved to SendGrid. Cons The initial setup, getting a Static IP Address and learning about the reporting features took a little bit of time to get used to, however this is probably to be expected with this type of product and it did not take us too long. We also had to "warm up" the new Static IP Address which we purchased, which meant sending some emails over a Shared Pool IP Address for so many days but, again, this is probably to be expected to help with reputation etc. Review Source Tommy W. CTO, senior system architect Computer Software Used the software for: 2+ years ### "Sending tons of great emails - perfect match for MS Azure " December 19, 2023 5.0 We've been working with SendGrid for years and never lets us down. The free starter version and the cheap license plans makes it perfect. Pros Integrated into MS Azure, easy Core 8 (.Net any version), nuget works like a charm Cons None really, would like to see a better integration with MS Azure portal to avoid the open other window to check stats. 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