# SendGrid Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is SendGrid the right Email Tracking solution for you? Explore 753 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/204113/SendGrid/reviews

---

SendGrid

4.2 (753)

[View alternatives](https://www.capterra.com/p/204113/SendGrid/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Reviews of SendGrid

Ease of use

4.1

Customer Service

3.7

## Pros and Cons in Reviews

AH

Amir H

E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years.

“Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with order receipts and shipping updates using a very reliable service.“

March 8, 2026

sb

sevval b

ArtistArts and Crafts, Self-employedUsed the software for: 6-12 months.

“Sometimes I have to double-save when editing dynamic templates, which can be a bit annoying.“

May 19, 2025

DS

Darren S

Product OwnerComputer Software, 11 - 50 employeesUsed the software for: Less than 6 months.

“Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy.“

March 16, 2026

AH

Amir H

E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years.

“It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance.“

March 8, 2026

RP

Raxit P

Programmer AnalystComputer Software, 501 - 1,000 employeesUsed the software for: More than 2 years.

“Excellent detailed insights with filter options to track emails/SMS to customers and comprehensive Analytic features like delivery rates and click through rates.“

March 24, 2025

YG

You G

IT InternEducation Management, 5,001 - 10,000 employeesUsed the software for: 6-12 months.

“I used it to try and set-up my own email server essentially, but managing an email server was harder than I expected“

December 10, 2024

MS

Michelle S

DeveloperHuman Resources, 11 - 50 employeesUsed the software for: 1-2 years.

“They provide a lot of pre-made templates and designs that are modern and perfect for our marketing team.“

March 20, 2026

John W

CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature.“

April 8, 2025

## Showing most helpful reviews

Showing 1-25 of 753 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Milton A.  
Founder  
Information Technology and Services  
Used the software for: 2+ years

### "Trusted SMTP service"

August 12, 2025

5.0

My experience with Sendgrid has always been good, there are no problems with their shipping system, their builder is great and their API integrates with many other tools.

Pros

It has always been a fundamental tool for the development of email campaigns. It has been a reference against other companies.

Cons

Possibly the price is a determining factor. Today there are many competitive tools that can cope. In general, there are no complaints.

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)[Mailgun](https://www.capterra.com/p/159630/Mailgun/)

Reason for choosing SendGrid

For the confidence that the comments of colleagues in the sector gave me and for their trajectory.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I wanted to know new tools, consider new options and they had spoken very well of Sendgrid.

Review Source

VR

Verified Reviewer  
Senior software developer  
Information Technology and Services  
Used the software for: Less than 6 months

### "A Powerful Email Sending Platform."

January 4, 2025

5.0

My experience with sendgrid is very much satisfied. It provides a lot email customization.

Pros

1- SendGrid provides customizable email templates. 2- SendGrid offers robust API support, which makes it easy for developers to integrate email sending into applications. 3- SendGrid has 24/7 customer support, including chat, email, and phone support for premium users.

Cons

1- Sometimes customer support response times can be slower.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Sendgrid provides a more customisation for email templates.

Review Source

AH

Amir H.  
E-Commerce Manager  
Retail  
Used the software for: 2+ years

### "Making our store transactional email reliable."

March 8, 2026

5.0

When an E-Commerce Manager, it is important that order confirmations be actually received by our buyers. I have this to drive our store emails of transactions. It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance.

Pros

Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with order receipts and shipping updates using a very reliable service.

Cons

The pricing levels are not worth the money because our e-commerce traffic is at its peak, and customer service is painfully slow when we have urgent account problems or some data management failures.

Review Source

HA

Hayley A.  
Marketing Manager  
Computer Software  
Used the software for: 2+ years

### "Ok for individual email sends, not ideal for automations."

April 2, 2026

3.0

My experience has been ok but not great. I’ve run into bugs that the support team hasn’t been able to help with and often feel limited by the automation capabilities.

Pros

Sending individual email campaigns is simple and their design editor is easy to use as a non technical user.

Cons

Their email automations aren’t very dynamic and aren’t easy to edit after they are set to live, it’s especially frustrating you can’t edit time between emails once an automation is live.

Review Source

VR

Verified Reviewer  
Web developer  
Information Technology and Services  
Used the software for: 1-2 years

### "My Journey with sendgrid "

January 17, 2025

5.0

Overall Experience is very good, like i can trust on sendgrid with my eyes closed.

Pros

Sendgrid is so seamless that if we have send one mail or a million its always reliable and send all mails seamlessly.

Cons

Free Plan have strict limit for number of mail you can send, that make difficult for upgrade without testing it proper.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I found SendGrid more easy to use and integrated with my Website.

Review Source

LC

Lauren C.  
Founder and CEO  
Consumer Services  
Used the software for: 2+ years

### "Automated Emails With Ease"

November 25, 2024

4.0

It's quick, fast and efficient and gets the job done. Very straight forward and easy to incorporate into any business with an online presence.

Pros

The ease of use and integration for automated emails

Cons

Not as much versatility in templates as I would like

Switched from

[Postmark](https://www.capterra.com/p/254711/Postmark/)

I felt it was a better overall value for the money

Review Source

AS

Antonella S.  
Owner  
Consumer Services  
Used the software for: 1-2 years

### "Its Ok for small Businesses"

January 27, 2025

4.0

Its ok, I recommend it for business owners that are just starting

Pros

it has a free plan and no credit card required

Cons

The HTML editor is not much intuitive as other senders. To import a HTML the only way is with the html code.

Alternatives considered

[MailUp](https://www.capterra.com/p/127970/MailUp/)[emBlue](https://www.capterra.com/p/150149/emBlue/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing SendGrid

Free version without credit card required. the limit of 100 emails per day is ok for a small business

Review Source

DS

Darren S.  
Product Owner  
Computer Software  
Used the software for: Less than 6 months

### "Send it with SendGrid"

March 16, 2026

4.0

SendGrid does what it says on the tin. It is easy to set up and use. The APIs are well documented, making the developer experience a good one. Detailed reporting and high deliverability give a sense of comfort that SendGrid works as advertised.

Pros

SendGrid is everything you need and expect - it is reliable, scalable and powerful. Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy.

Cons

While there are generous free and lower tiers, the pricing jumps between tiers can be significant. While there is automation, it is limited compared to the competition.

Review Source

FO

Fernando O.  
Admin  
Consumer Services  
Used the software for: 6-12 months

### "Terrible Customer Service"

September 4, 2025

1.0

My account was hacked and the hacker blocked my IP address. It took SendGrid support 3 day to get back to me. I still don't have access to my account.

Pros

Seems like a robust email delivery service. N upfront cost. I can start with our free plan and try the full suite of features at my own pace.

Cons

Terrible customer support. They do not have a contact number or online ticket system. Response by email is very slow.

Review Source

MS

Martina S.  
VP  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Good platform, but deliverability holds it back"

April 20, 2026

4.0

It’s easy to get started and works well on the surface, but over time you notice the difference between expected and actual results, particularly around deliverability. It’s a platform that can work, but you need to keep a close eye on performance and not assume everything is reaching the inbox as intended.

Pros

Clean interface, easy setup, flexible list and data management, scalable for larger sends, usable template builder

Cons

Deliverability can be inconsistent, global blacklist presence affects performance, limited transparency on inbox placement, account issues can take time to resolve

Review Source

VR

Verified Reviewer  
Lead Engineer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Good Experience"

February 15, 2025

5.0

Sendgrid website is having good ui design.

Pros

Sending email without getting inside spam is best thing.

Cons

Too much verification we have to do and also website is too slow.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

As mailchimp is too costly for me so i switch.

Review Source

TD

Thomas D.  
IT Manager  
Insurance  
Used the software for: 2+ years

### "SendGrid - You pay for reliability"

July 31, 2023

5.0

Easy to set up, secure and verbose logging and reporting make this an easy choice for SaaS email relaying. While there is a marketing portion to this application, we don't use it so I can't speak of it.

Pros

I don't think the email API service has ever had a technical downtime where it doesn't work in the many years we have used it. The API itself is very easy to use and use the least privileges. Integrating the API into your SEIM or reporting platform (Power Bi for example) is also really easy to do and gives verbose information.

Cons

Email reputation can be a concern in ensuring your emails are delivered externally unless you want to pay extra, otherwise, the lower tiers are fine and still have decent deliverability %'s, typically above 95%'s.

Switched from

[Postmark](https://www.capterra.com/p/254711/Postmark/)

Postmark was limited with it's API integrations, reporting and configuration.

Review Source

VR

Verified Reviewer  
CEO  
Information Technology and Services  
Used the software for: 1-2 years

### "Unique Way to Build a Custom Campaign manager in Record Time"

April 13, 2024

5.0

We've liked it thus far, we're working on rebranding and on the email side we're ready thanks to SendGrid.

Pros

We like how there are code snippets, thorough documentation, and multiple-domain support (Something we lacked before)

Cons

I'm fond of support that makes you wait for a solution when an issue arises, but errors and documentation is thorough enough it rarely happens.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing SendGrid

We cannot disclose our previous provider, so we did switch but can't say. We chose SendGrid over Mailchimp because it's more for developers and custom solutions. MailChimp is more customer-end-user friendly.

Review Source

Eddie L.  
CEO  
E-Learning  
Used the software for: 2+ years

### "E-mail Marketing optimized for Professionals"

July 7, 2021

4.0

SendGrid is a tool made for those looking for industrial strength e-mail marketing. If you have a small list and want a free tool where you have many templates and can drag and drop designs, MailChimp is the right tool. However, if you are sending millions of e-mails and want to use code and highly technical attributes with tens of thousands of users in your e-mail list you pretty much have to abandon MailChimp and SendGrid is the best tool in the space

Pros

The code editor and how everything is optimized for coding allows for truly beautiful e-mail marketing campaigns. SendGrid can accommodate beautiful e-mail templates that were created in HTML/CSS, you just have to know how to code for it to be useful for you.

Cons

They do not have a way to graphically edit particularly easily like with MailChimp. To make a good looking e-mail marketing campaign you must know how to code, there are not a lot of templates provided for you to edit or drag and drop. It was not intended as a tool if you would like to drag and drop. On the upside this got us to learn how to code better.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing SendGrid

SendGrid is professional strength e-mail marketing.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

MailChimp actually gets very pricey after you exceed 2,000 users. MailChimp also lacks the sophistication you need when you start doing more advanced activities companies like Uber and Spotify do. If you see sent by MailChimp you know it's a small business.

Review Source

JA

Joe A.  
COO  
Marketing and Advertising  
Used the software for: 2+ years

### "Customer Service Is Terrible"

September 28, 2023

3.0

As long as you don't have an issue and need CS their tech works great and have a good value proposition. When I can find another company with a similar value proposition and even decent customer service I will switch.

Pros

They present a good value and a dependable product

Cons

Customer service is terrible. It used to be pretty good. They have made getting service more difficult, and when you use the chat they try to redirect you away. So when you chat you get in a queue and they text you when you are next. I get a text go to the chat and it says >1 Minute. I stay on for 3-5 minutes no one is there, I go back to what I am doing and when I go back the chat closed. Do it all over again, and this time within a minute someone gets on. I message 7 times my question and issue, 10 minutes go by before I get an answer. The whole process is terrible and purposefully by design treats their paying customer like trash. You don't matter, your time doesn't matter, and in fact you are an idiot for not figuring out the issue on your own. Even when my question/issue was something ONLY they can do. I do not have the ability to increase subusers, only they do. I wish I could say that this is a SendGrid issue, almost every business has rearranged their CS to serve employees, which usually is at the expense of those who pay to make the whole operation work.

Alternatives considered

[SparkPost](https://www.capterra.com/p/82543/SparkPost/)

Reason for choosing SendGrid

I also use Twilio, seemed like a reasonable thing to use both services.

Review Source

AN

Anouar N.  
Marketing Online in Youtube All Social Media  
E-Learning  
Used the software for: 1-2 years

### "An excellent platform for email marketing experience."

April 22, 2023

5.0

As an excellent, I recommend it for beginners as a start.

Pros

An excellent platform, especially for beginners. It gives free trial packages for life, 100 emails per day, and it has an SMTP feature that can be linked with a programEmails can be tracked and Follow Up can be doneAnd accurate analyzes through development. There are many advantages, and it is possible to make an html form to put it on a landing page or your site to put people in a mailing list for a fee.

Cons

Yet countries in the world are banned in this company.

Switched from

[Brevo](https://www.capterra.com/p/132996/brevo/)[Hunter](https://www.capterra.com/p/161625/Hunter/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

To me, after the advantages that do not exist in these sites, this is the reason and other than the limits This is not to say that SendGrid isn't pretty.

Review Source

VR

Verified Reviewer  
Web Designer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Easy and customised html for sendgrid"

January 29, 2025

5.0

My overall experience with is was very good.

Pros

It offers rest full APIs and easy documentation for APIs

Cons

Customer support of sendgrid can be very slow.

Switched from

[Brevo](https://www.capterra.com/p/132996/brevo/)

It is easy to use and easy customised html.

Review Source

MH

Mohammad H.  
Inbound marketing specialist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Not worth the hassle despite the scalability."

December 24, 2024

2.0

Disappointing; frequent issues with reliability and support.

Pros

Scalable email delivery for larger campaigns.

Cons

Support and UI are frustratingly poor and not friendly

Review Source

VR

Verified Reviewer  
Web Developer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Reliable email delivery with advance features"

January 6, 2025

5.0

It us easy to use and and it gives free plan also

Pros

It gives an easy to use API which we integrate with our project

Cons

It offers limited design features. It offers basic templates

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

It is easy to use with advance features.

Review Source

LT

Lucia T.  
Customer Experience Manager  
Printing  
Used the software for: 2+ years

### "A Great Email Marketing Software "

September 9, 2024

4.0

Pros

I like the customer communication features offered by SendGrid. It handles email marketing really well and SendGrid has all we need.

Cons

Not a single complication with SendGrid.

Review Source

XC

Xavier C.  
Founder  
Food & Beverages  
Used the software for: 2+ years

### "A solid tool for any marketeer."

October 28, 2024

5.0

Pros

Sendgrid is really userfriendly and budget friendly.

Cons

It lacks a bit of flexibility from a design stand point but makes up for in intuitiveness.

Review Source

AM

Agapi M.  
Head of Marketing  
Marketing and Advertising  
Used the software for: 6-12 months

### "Not the most intuitive platform "

June 23, 2024

3.0

I found myself working with Sendgrid during a project I was supporting. Let’s say it makes me missing the tools I used before even more.

Pros

It is definitely a reliable tool, and does what it is expected to do.

Cons

Two different areas -legacy and the rest- make processes complicated

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

The team was already working with Sendgrid

Review Source

PK

Pranjal K.  
Co founder  
Media Production  
Used the software for: 2+ years

### "More about deliverability and less about total email marketing solution defines sendgrid."

October 10, 2022

4.0

Sendgrid is great with delivering emails and is undisputed in transactional emails . Use it for its top notch deliverability, reporting and analytics as no other application even comes close to it in these areas but as a total email marketing platform; it lacks behind as it has very few campaign automation features, it is difficult to get used to and has a poor customer support. It is also slightly more expensive than others and falls in the middle of the lineup in terms of pricing.

Pros

Deliverability, reporting and analytics and email validation are the areas where sendgrid is at the top. It even tells you if the email ids you are sending emails to are active or are misspelled or are disposable. It has excellent reporting features and lets you know the emails which bounced, got opened or got unsubscribed. Its email editor is good wherein you can edit existing templates using drag and drop features and you can also use tags for sending personalised emails.

Cons

Campaign automation, segmentation of contact lists are severe drawbacks of this application. There is hardly anything you can automate in terms of automating your campaigns or automating when to send emails on certain action points.

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/)

Reason for choosing SendGrid

Because of its deliverability.

Review Source

VR

Verified Reviewer  
New Business Account Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "An excellent email marketing platform"

June 12, 2023

5.0

The API is cost-effective due to its low operating expenses and lack of application development requirements. Even as a simple SMTP gateway, the API may execute a variety of tasks. These comprise distribution results and bounce information, which enable proper operation. The original enables MTA SaaS services. It is used to display messages from the service provider and to notify the public of impending announcements. It is difficult to function with an original nowadays since it could be utilized as a spam pass-through by hostile third parties. It can, however, operate safely if suitable security measures and patches are implemented on a regular basis. Using the SendGrid service liberates business owners from tasks over which they have no control.

Pros

An wonderful platform, particularly for novices. It provides free trial packages for life, 100 emails every day, and an SMTP feature that can be linked with a program. Emails can be recorded and Follow Up can be done, as well as accurate analyses through development. There are numerous benefits, and it is easy to create an HTML form to place on a landing page or your website to enroll individuals in a mailing list for a charge.

Cons

Haven't really thought about anything negative with this.

Review Source

TD

Thomas D.  
Senior IT Developer  
Marketing and Advertising  
Used the software for: 2+ years

### "Using SendGrid As An SMTP Service (Integrating With Other Software)"

April 1, 2024

5.0

Overall we're really happy with SendGrid and have been using them for years now with no thought of moving or going back to our old method (which was just sending all of our emails over our regular SMTP details, which came with lots of drawbacks and undelivered emails).

Pros

We like how SendGrid provides us with a central platform which we can send emails to from our multiple other Platforms and have them all sent together from one Platform. It was also really useful for us to be able to purchase a Static IP Address just for ourselves, as this has increased both our reputation and the amount of our emails which are delivered now vs before we moved to SendGrid.

Cons

The initial setup, getting a Static IP Address and learning about the reporting features took a little bit of time to get used to, however this is probably to be expected with this type of product and it did not take us too long. We also had to "warm up" the new Static IP Address which we purchased, which meant sending some emails over a Shared Pool IP Address for so many days but, again, this is probably to be expected to help with reputation etc.

Review Source

Similar Products

Featured