# SendGrid Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is SendGrid the right Email Tracking solution for you? Explore 752 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204113/SendGrid/reviews --- SendGrid 4.2 (752) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of SendGrid Ease of use 4.1 Customer Service 3.7 ## Pros and Cons in Reviews AH Amir H E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with order receipts and shipping updates using a very reliable service.“ March 8, 2026 sb sevval b ArtistArts and Crafts, Self-employedUsed the software for: 6-12 months. “Sometimes I have to double-save when editing dynamic templates, which can be a bit annoying.“ May 19, 2025 DS Darren S Product OwnerComputer Software, 11 - 50 employeesUsed the software for: Less than 6 months. “Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy.“ March 16, 2026 AH Amir H E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance.“ March 8, 2026 RP Raxit P Programmer AnalystComputer Software, 501 - 1,000 employeesUsed the software for: More than 2 years. “Excellent detailed insights with filter options to track emails/SMS to customers and comprehensive Analytic features like delivery rates and click through rates.“ March 24, 2025 YG You G IT InternEducation Management, 5,001 - 10,000 employeesUsed the software for: 6-12 months. “I used it to try and set-up my own email server essentially, but managing an email server was harder than I expected“ December 10, 2024 MS Michelle S DeveloperHuman Resources, 11 - 50 employeesUsed the software for: 1-2 years. “They provide a lot of pre-made templates and designs that are modern and perfect for our marketing team.“ March 20, 2026 John W CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature.“ April 8, 2025 ## Showing most helpful reviews Showing 1-25 of 752 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Milton A. Founder Information Technology and Services Used the software for: 2+ years ### "Trusted SMTP service" August 12, 2025 5.0 My experience with Sendgrid has always been good, there are no problems with their shipping system, their builder is great and their API integrates with many other tools. Pros It has always been a fundamental tool for the development of email campaigns. It has been a reference against other companies. Cons Possibly the price is a determining factor. Today there are many competitive tools that can cope. In general, there are no complaints. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailgun](https://www.capterra.com/p/159630/Mailgun/) Reason for choosing SendGrid For the confidence that the comments of colleagues in the sector gave me and for their trajectory. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I wanted to know new tools, consider new options and they had spoken very well of Sendgrid. Review Source VR Verified Reviewer Senior software developer Information Technology and Services Used the software for: Less than 6 months ### "A Powerful Email Sending Platform." January 4, 2025 5.0 My experience with sendgrid is very much satisfied. It provides a lot email customization. Pros 1- SendGrid provides customizable email templates. 2- SendGrid offers robust API support, which makes it easy for developers to integrate email sending into applications. 3- SendGrid has 24/7 customer support, including chat, email, and phone support for premium users. Cons 1- Sometimes customer support response times can be slower. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Sendgrid provides a more customisation for email templates. Review Source AH Amir H. E-Commerce Manager Retail Used the software for: 2+ years ### "Making our store transactional email reliable." March 8, 2026 5.0 When an E-Commerce Manager, it is important that order confirmations be actually received by our buyers. I have this to drive our store emails of transactions. It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance. Pros Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with order receipts and shipping updates using a very reliable service. Cons The pricing levels are not worth the money because our e-commerce traffic is at its peak, and customer service is painfully slow when we have urgent account problems or some data management failures. Review Source HA Hayley A. Marketing Manager Computer Software Used the software for: 2+ years ### "Ok for individual email sends, not ideal for automations." April 2, 2026 3.0 My experience has been ok but not great. I’ve run into bugs that the support team hasn’t been able to help with and often feel limited by the automation capabilities. Pros Sending individual email campaigns is simple and their design editor is easy to use as a non technical user. Cons Their email automations aren’t very dynamic and aren’t easy to edit after they are set to live, it’s especially frustrating you can’t edit time between emails once an automation is live. Review Source VR Verified Reviewer Web developer Information Technology and Services Used the software for: 1-2 years ### "My Journey with sendgrid " January 17, 2025 5.0 Overall Experience is very good, like i can trust on sendgrid with my eyes closed. Pros Sendgrid is so seamless that if we have send one mail or a million its always reliable and send all mails seamlessly. Cons Free Plan have strict limit for number of mail you can send, that make difficult for upgrade without testing it proper. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I found SendGrid more easy to use and integrated with my Website. Review Source LC Lauren C. Founder and CEO Consumer Services Used the software for: 2+ years ### "Automated Emails With Ease" November 25, 2024 4.0 It's quick, fast and efficient and gets the job done. Very straight forward and easy to incorporate into any business with an online presence. Pros The ease of use and integration for automated emails Cons Not as much versatility in templates as I would like Switched from [Postmark](https://www.capterra.com/p/254711/Postmark/) I felt it was a better overall value for the money Review Source AS Antonella S. Owner Consumer Services Used the software for: 1-2 years ### "Its Ok for small Businesses" January 27, 2025 4.0 Its ok, I recommend it for business owners that are just starting Pros it has a free plan and no credit card required Cons The HTML editor is not much intuitive as other senders. To import a HTML the only way is with the html code. Alternatives considered [MailUp](https://www.capterra.com/p/127970/MailUp/)[emBlue](https://www.capterra.com/p/150149/emBlue/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing SendGrid Free version without credit card required. the limit of 100 emails per day is ok for a small business Review Source PT Paul T. The Bank Agency Ltd Marketing and Advertising Used the software for: Less than 6 months ### "Best email deliverability I've found so far from a new, custom domain" September 10, 2025 5.0 Integrated directly (and was recommended) by Replit for a vibe coded project. Replit was requested to send email and it guided me to sending up a Sendgrid account which was nice and easy. Pros A really complete product but with a super simple interface. I needed it for transactional email and I'd say it's deliverability is better than anything I've seen before in terms of reliability. Cons An extremely minor point but if I had to find a con from my experience so far it would be that navigating the custom domain settings requires a bit of knowledge and research. Personal scenario, if you know what you're doing you'll do fine. Easy enough to muddle your way through. Review Source DS Darren S. Product Owner Computer Software Used the software for: Less than 6 months ### "Send it with SendGrid" March 16, 2026 4.0 SendGrid does what it says on the tin. It is easy to set up and use. The APIs are well documented, making the developer experience a good one. Detailed reporting and high deliverability give a sense of comfort that SendGrid works as advertised. Pros SendGrid is everything you need and expect - it is reliable, scalable and powerful. Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy. Cons While there are generous free and lower tiers, the pricing jumps between tiers can be significant. While there is automation, it is limited compared to the competition. Review Source FO Fernando O. Admin Consumer Services Used the software for: 6-12 months ### "Terrible Customer Service" September 4, 2025 1.0 My account was hacked and the hacker blocked my IP address. It took SendGrid support 3 day to get back to me. I still don't have access to my account. Pros Seems like a robust email delivery service. N upfront cost. I can start with our free plan and try the full suite of features at my own pace. Cons Terrible customer support. They do not have a contact number or online ticket system. Response by email is very slow. Review Source VR Verified Reviewer Lead Engineer Information Technology and Services Used the software for: Less than 6 months ### "Good Experience" February 15, 2025 5.0 Sendgrid website is having good ui design. Pros Sending email without getting inside spam is best thing. Cons Too much verification we have to do and also website is too slow. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) As mailchimp is too costly for me so i switch. Review Source FD Fernando D. CTO and General Manager Information Technology and Services Used the software for: 2+ years ### "Great transactional email platform, very decent for email marketing" November 12, 2023 5.0 By far is the best tool we've used for transactional emails, and the last couple years it has done a good job for email marketing. They have very strict policies against cold email, which keeps deliverability high. Pros It is very easy to use and deploy. The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of code. They have a very nice no-code email builder, but it also allows to do it in HTML for more technically inclined users. Cons Though it is a great platform for transactional email, the Email Marketing tools are charged extra. SendGrid is only really good if you get a dedicated IP, which is absent for the cheaper tiers. Alternatives considered [Mailgun](https://www.capterra.com/p/159630/Mailgun/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/) Reason for choosing SendGrid Better value at the time, better customer service, and our developers liked the API better- Review Source TP Thomas P. SEO Executive Hospitality Used the software for: 1-2 years ### "SendGrid is one of my favorite email platforms. " December 4, 2023 5.0 Sendgrid lives up to its reputation as a market leader for email. Be it marketing, authentication and transactional emails. It provides a plethora of options and functionality that meet most business needs. Pros The fact I use sendgrid for transactional emails says a lot. The api intergration is a breeze, as are all of its parameters available. The email monitor tools as well as the disposable email detection have proven particularly useful. Third party intergration is easy with the likes of Firebase, FaunaDB and node cloud functions. Cons There isn't any particular thing I have a disliking for in all honesty. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Reason for choosing SendGrid The api was more approachable compared to some other services on the market. With emphasis on transactional email. Review Source JA Joe A. COO Marketing and Advertising Used the software for: 2+ years ### "Customer Service Is Terrible" September 28, 2023 3.0 As long as you don't have an issue and need CS their tech works great and have a good value proposition. When I can find another company with a similar value proposition and even decent customer service I will switch. Pros They present a good value and a dependable product Cons Customer service is terrible. It used to be pretty good. They have made getting service more difficult, and when you use the chat they try to redirect you away. So when you chat you get in a queue and they text you when you are next. I get a text go to the chat and it says >1 Minute. I stay on for 3-5 minutes no one is there, I go back to what I am doing and when I go back the chat closed. Do it all over again, and this time within a minute someone gets on. I message 7 times my question and issue, 10 minutes go by before I get an answer. The whole process is terrible and purposefully by design treats their paying customer like trash. You don't matter, your time doesn't matter, and in fact you are an idiot for not figuring out the issue on your own. Even when my question/issue was something ONLY they can do. I do not have the ability to increase subusers, only they do. I wish I could say that this is a SendGrid issue, almost every business has rearranged their CS to serve employees, which usually is at the expense of those who pay to make the whole operation work. Alternatives considered [SparkPost](https://www.capterra.com/p/82543/SparkPost/) Reason for choosing SendGrid I also use Twilio, seemed like a reasonable thing to use both services. Review Source AN Anouar N. Marketing Online in Youtube All Social Media E-Learning Used the software for: 1-2 years ### "An excellent platform for email marketing experience." April 22, 2023 5.0 As an excellent, I recommend it for beginners as a start. Pros An excellent platform, especially for beginners. It gives free trial packages for life, 100 emails per day, and it has an SMTP feature that can be linked with a programEmails can be tracked and Follow Up can be doneAnd accurate analyzes through development. There are many advantages, and it is possible to make an html form to put it on a landing page or your site to put people in a mailing list for a fee. Cons Yet countries in the world are banned in this company. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/)[Hunter](https://www.capterra.com/p/161625/Hunter/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) To me, after the advantages that do not exist in these sites, this is the reason and other than the limits This is not to say that SendGrid isn't pretty. Review Source VR Verified Reviewer Web Designer Information Technology and Services Used the software for: Less than 6 months ### "Easy and customised html for sendgrid" January 29, 2025 5.0 My overall experience with is was very good. Pros It offers rest full APIs and easy documentation for APIs Cons Customer support of sendgrid can be very slow. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) It is easy to use and easy customised html. Review Source MS Morgan S. Customer Success Manager Environmental Services Used the software for: 1-2 years ### "Literally anyone could use SendGrid. It's great." October 15, 2024 4.0 Overall, I would select SendGrid over many of it's competitors. It is simple to use, quick, and best of all the delivery rate is way higher than other platforms that I have used. Pros SendGrid is incredibly simple to use. Its ease in usability makes working with team members who are not as tech savvy, incredibly helpful. This lets more folks take on the initiative to use the platform, over having one person who really knows how to use it. Cons The contact limit. When downloading large contact sizes, you have to be really careful about doubling up on contacts, or erasing the file but not the contacts which has been confusing for me Review Source MS Mike S. IT Manager Museums and Institutions Used the software for: 1-2 years ### "Business solution to ensure your saas email arrives as intended" September 18, 2024 4.0 Quick to set up and test to ensure it meets your email needs before committing to a subscription Pros Pro solution for ensuring the mails you send from your domain using saas products get through to their destination Cons Highly configurable which can make it more complex to get your head around Review Source LT Lucia T. Customer Experience Manager Printing Used the software for: 2+ years ### "A Great Email Marketing Software " September 9, 2024 4.0 Pros I like the customer communication features offered by SendGrid. It handles email marketing really well and SendGrid has all we need. Cons Not a single complication with SendGrid. Review Source VR Verified Reviewer Board Member Information Technology and Services Used the software for: I used a free trial ### "SendGrid Review" October 26, 2024 5.0 I haven't used it much other than the initial sign up, overall support wasn't good Pros I like that the pricing is determined by the number of emails you send, which works out free for small organizations. Cons their customer support was inexistent and a little frustrating given what they promised on the website Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) we were trying to cost save on some software Review Source AM Agapi M. Head of Marketing Marketing and Advertising Used the software for: 6-12 months ### "Not the most intuitive platform " June 23, 2024 3.0 I found myself working with Sendgrid during a project I was supporting. Let’s say it makes me missing the tools I used before even more. Pros It is definitely a reliable tool, and does what it is expected to do. Cons Two different areas -legacy and the rest- make processes complicated Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The team was already working with Sendgrid Review Source Anirban S. Senior Manager - Marketing Education Management Used the software for: 6-12 months ### "Very convenient platform for Email Marketing" January 1, 2024 5.0 SendGrid is overall a robust platform and we have never faced any downtime or high failure rate on SendGrid. Pros The best part of SendGrid is its option of adding contacts directly with CSV files and easy integration with MoEngage. The pricing is also affordable for high volume email-sending and transactional communication. Cons The promotional plans of SendGrid are priced much on the higher side. Moreover, customisation of Unsubscribe option is not available, for instance we wanted to add a Unsubscribe footer with images and GIFs as a standard for emails but that was not available. Review Source PK Pranjal K. Co founder Media Production Used the software for: 2+ years ### "More about deliverability and less about total email marketing solution defines sendgrid." October 10, 2022 4.0 Sendgrid is great with delivering emails and is undisputed in transactional emails . Use it for its top notch deliverability, reporting and analytics as no other application even comes close to it in these areas but as a total email marketing platform; it lacks behind as it has very few campaign automation features, it is difficult to get used to and has a poor customer support. It is also slightly more expensive than others and falls in the middle of the lineup in terms of pricing. Pros Deliverability, reporting and analytics and email validation are the areas where sendgrid is at the top. It even tells you if the email ids you are sending emails to are active or are misspelled or are disposable. It has excellent reporting features and lets you know the emails which bounced, got opened or got unsubscribed. Its email editor is good wherein you can edit existing templates using drag and drop features and you can also use tags for sending personalised emails. Cons Campaign automation, segmentation of contact lists are severe drawbacks of this application. There is hardly anything you can automate in terms of automating your campaigns or automating when to send emails on certain action points. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/) Reason for choosing SendGrid Because of its deliverability. Review Source luz mary R. teacher Marketing and Advertising Used the software for: I used a free trial ### "Maximizing Communication this is an Indispensable Tool" April 23, 2024 5.0 The platform has strengthened the way I manage email communications, allowing me to reach our clients effectively and efficiently. Pros The highlights of this platform for me have been its impressive ability to integrate seamlessly with other platforms and its intuitive interface that makes it easy to handle emails at scale. But I also really liked the ease of initial configuration that allowed me to launch our campaigns quickly, thus optimizing our response times to the market. Cons It is important to mention that at specific times I have experienced some delays in the response of technical support. However, these incidents have been minor and do not affect my overall perception of the platform. Review Source Abigail N. Founder Used the software for: Less than 6 months ### "An Easy to Use Email Marketing Software" July 5, 2018 5.0 The detailed stats from each email campaign is amazing, and the Unsubscribe groups option really helped with GDPR compliance Pros 1\. On the bottom left side of the dashboard is a small reputation percentage bar, that measures your reputation. The bar is updated daily based on your email sends, your reputation goes down if your email bounces or is marked as spam. 2. Stats: SendGrid provides A LOT of data on the performance of your email campaigns, these stats are: Requests, Delivered, Opens, Unique Opens, Clicks, Unique Clicks, Unsubscribes, Spam Reports, Bounces, Blocks, Bounce Drops, Spam Report Drops, Unsubscribe Drops and Invalid Emails. SendGrid also provides stats such as: Global Stats, Category Stats, Category Comparison, Subuser Stats, Subuser Comparison, Geographical, Email Clients & Devices, Mailbox Provider Stats, Mailbox Provider Comparison, Browser Stats, and Browser Comparison 3. A/B Testing 4. Unsubscribe Groups: This is without doubt my favorite feature from SendGrid. When you click on "Marketing" on the left side of your dashboard, and select tour from the drop down, it sort of lists steps to set up for sending marketing emails. Step 3 on the list of things to do is to create unsubscribe groups. Here you can Create groups that represent types of email that you regularly send to your recipients. If a recipient chooses to unsubscribe, they will have the option of selecting which of these groups they want to unsubscribe from. Cons 1\. The Email templates in SendGrids gallery are a bit basic which initially wasn't a problem as I liked creating my own template, but I did not like how I couldn't modify the "columns" module to my taste. I wanted to create a template with three columns with the center column bigger than the two on the side. The idea was to have my client's images linking to their projects (On their websites) on the side columns, with the write up in the center column. However, that couldn't be done (At least so far it seems so as I can't find any option to tweak the size/width of each column) as each column has an equal width. 2. No automation function: I'd like to create a sort of If/Then sequence where I can resend an email to a group of people after x days, for example, I'd like to resend an email (With a different heading of course) to people who have not opened the first email after four days. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.