# Page 3 | SendGrid Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is SendGrid the right Email Tracking solution for you? Explore 751 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204113/SendGrid/reviews --- SendGrid 4.2 (751) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of SendGrid ## Showing most helpful reviews Showing 51-75 of 751 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Board Member Information Technology and Services Used the software for: I used a free trial ### "SendGrid Review" October 26, 2024 5.0 I haven't used it much other than the initial sign up, overall support wasn't good Pros I like that the pricing is determined by the number of emails you send, which works out free for small organizations. Cons their customer support was inexistent and a little frustrating given what they promised on the website Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) we were trying to cost save on some software Review Source Damien B. Creative Director Media Production Used the software for: 6-12 months ### "SendGrid is great for SMTP" October 6, 2024 5.0 SendGrid isn't bad. We just really used it to connect it for GrooveMail users. Pros SendGrid makes setting up workaround SMTPs easy. Cons It's pretty much only reall good for the SMTP factor. Review Source AM Agapi M. Head of Marketing Marketing and Advertising Used the software for: 6-12 months ### "Not the most intuitive platform " June 23, 2024 3.0 I found myself working with Sendgrid during a project I was supporting. Let’s say it makes me missing the tools I used before even more. Pros It is definitely a reliable tool, and does what it is expected to do. Cons Two different areas -legacy and the rest- make processes complicated Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The team was already working with Sendgrid Review Source EB Ewa B. Marketing Team Lead Health, Wellness and Fitness Used the software for: 2+ years ### "SendGrid: Robusta Tool for Email Marketing " April 28, 2024 4.0 Pros I give double thumbs up to the fact that it automates email marketing which saves time. Cons SendGrid had all the capabilities that enables me to automate marketing strategies even though it lack offline access. Review Source Anirban S. Senior Manager - Marketing Education Management Used the software for: 6-12 months ### "Very convenient platform for Email Marketing" January 1, 2024 5.0 SendGrid is overall a robust platform and we have never faced any downtime or high failure rate on SendGrid. Pros The best part of SendGrid is its option of adding contacts directly with CSV files and easy integration with MoEngage. The pricing is also affordable for high volume email-sending and transactional communication. Cons The promotional plans of SendGrid are priced much on the higher side. Moreover, customisation of Unsubscribe option is not available, for instance we wanted to add a Unsubscribe footer with images and GIFs as a standard for emails but that was not available. Review Source FD Fernando D. CTO and General Manager Information Technology and Services Used the software for: 2+ years ### "Great transactional email platform, very decent for email marketing" November 12, 2023 5.0 By far is the best tool we've used for transactional emails, and the last couple years it has done a good job for email marketing. They have very strict policies against cold email, which keeps deliverability high. Pros It is very easy to use and deploy. The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of code. They have a very nice no-code email builder, but it also allows to do it in HTML for more technically inclined users. Cons Though it is a great platform for transactional email, the Email Marketing tools are charged extra. SendGrid is only really good if you get a dedicated IP, which is absent for the cheaper tiers. Alternatives considered [Mailgun](https://www.capterra.com/p/159630/Mailgun/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/) Reason for choosing SendGrid Better value at the time, better customer service, and our developers liked the API better- Review Source luz mary R. teacher Marketing and Advertising Used the software for: I used a free trial ### "Maximizing Communication this is an Indispensable Tool" April 23, 2024 5.0 The platform has strengthened the way I manage email communications, allowing me to reach our clients effectively and efficiently. Pros The highlights of this platform for me have been its impressive ability to integrate seamlessly with other platforms and its intuitive interface that makes it easy to handle emails at scale. But I also really liked the ease of initial configuration that allowed me to launch our campaigns quickly, thus optimizing our response times to the market. Cons It is important to mention that at specific times I have experienced some delays in the response of technical support. However, these incidents have been minor and do not affect my overall perception of the platform. Review Source Dylan C. Software Developer Computer Software Used the software for: 6-12 months ### "Pretty solid product with a good reputation, but can be pricey" December 18, 2023 5.0 My overall experience with SendGrid has been positive. I appreciate its reliability, detailed analytics, and user-friendly interface. My only concerns are with pricing scalability and occasional customer support challenges, but the platform consistently delivers effective and impactful email campaigns. Pros SendGrids high deliverability rates, solid tracking metrics and easy to use interface make it a very attractive offering in a competitive space. Cons The pricing structure mean that scalability can be a concern, there are some sudden jumps in pricing. The step from 200k to 250k emails a month takes you from $89.95/mo to $249/mo which is a suddenly 3x cost increase, with similar 2x increases at the next intervals. Having unit-based pricing would be less stressful than suddenly crossing a threshold. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing SendGrid The developer offering was much simpler, and the starting pricing was fairly attractive if a little bit of a honeypot to get you on their ladder. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) SendGrids developer tools made it far easier to integrate with than Mailchimp, for what we needed to do. Review Source SS Stephen S. C.E.O Computer Software Used the software for: 2+ years ### "One of the best Emailing tools out there" August 5, 2023 5.0 My overall experience is very good I have been using the platform for years now and never had any issues it works great. Pros I like how I was able to get set up fast and how easy the platform is to use and if I need help there is help there for you right away. I also like that I can manage my email and campaigns from one place, and you all even have a free version. Cons The only thing I like least is that is could be a bit cheaper or give more emails to be added for that plan for the price. Review Source TP Thomas P. SEO Executive Hospitality Used the software for: 1-2 years ### "SendGrid is one of my favorite email platforms. " December 4, 2023 5.0 Sendgrid lives up to its reputation as a market leader for email. Be it marketing, authentication and transactional emails. It provides a plethora of options and functionality that meet most business needs. Pros The fact I use sendgrid for transactional emails says a lot. The api intergration is a breeze, as are all of its parameters available. The email monitor tools as well as the disposable email detection have proven particularly useful. Third party intergration is easy with the likes of Firebase, FaunaDB and node cloud functions. Cons There isn't any particular thing I have a disliking for in all honesty. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Reason for choosing SendGrid The api was more approachable compared to some other services on the market. With emphasis on transactional email. Review Source Ben U. Marketing Automation Consumer Goods Used the software for: 1-2 years ### "Sendgrid is a great tool for program driven emails. " January 5, 2024 5.0 Pros I admire SendGrid for its seamless setup process, allowing even novices to integrate sophisticated emailing capabilities into their applications swiftly. The clear and comprehensive documentation walks you through every step, and the intuitive API makes crafting and sending emails a breeze. Not to mention the extensive libraries in various languages, reducing development time and effort. Truly, its convenience and efficiency make it a preferred choice for developers looking to implement email services. Cons The support seems to be slow to respond at times and/or not very effective. Also delivery is not the best in the industry. but still very good. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mautic](https://www.capterra.com/p/209783/Mautic/) we did not switch right away. we just saw what worked well with different options. Send grid is great for their api access. Review Source Ava T. Marketing Operations Analyst Financial Services Used the software for: 2+ years ### "Solid option for our email marketing operations. " April 15, 2023 4.0 The most significant benefit my team has gained from Sendgrid is the assurance that our transactional emails and newsletters are delivered directly to our subscribers' inboxes, rather than being filtered out as spam. Pros I absolutely love using Sendgrid for our email marketing needs. Its intuitive and user-friendly interface makes creating and sending professional-looking emails a breeze. The email list segmentation feature, which allows us to trigger email engagement based on user behavior within our app, has had a significant impact on our overall sales conversion workflow. Additionally, Sendgrid's reporting and analytics tools have been invaluable in measuring and identifying the strengths and weaknesses of our email campaigns through real-time data metrics. Overall, Sendgrid has been a game-changer for our email marketing efforts. Cons Twilio's email builder is restrictive when it comes to available design options and flexibility. One area for improvement is its drag-and-drop editor, which could benefit from more advanced customization options, such as the ability to add custom HTML or CSS for greater design flexibility. Review Source Rahul R. Chief Technical Officer Information Technology and Services Used the software for: 1-2 years ### "Most Underrated Powerful Email Marketing Tool" May 1, 2022 5.0 Sendgrid is a powerful email marketing tool that offers superior services to its customers. Sendgrid is a must-have tool for start-ups, eCommerce businesses, freelancers and corporates. One thing that separates Sendgrid from other email marketing tools is their scalability once our list grows. The free version of Sendgrid allows you to send 100 emails every day. Pros What I like most about Sendgrid is that most of the tools out there offer easy integration with Sendgrid. Some apps can even directly integrate with SendGrid without using automation software like Zapier. Cons Sendgrid's UI is a bit confusing and it took some time to get used to the options. The email editor lacks certain features. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Moosend](https://www.capterra.com/p/147042/Moosend/)[Omnisend](https://www.capterra.com/p/153508/Omnisend/) Reason for choosing SendGrid Sendgrid offers more options and subscribers on the free plan than what they offer on their paid plan. Switched from [Sendlane](https://www.capterra.com/p/172687/Sendlane/) They are very expensive and for half the price I can get all the features on Sendgrid. Review Source Eddie L. CEO E-Learning Used the software for: 2+ years ### "E-mail Marketing optimized for Professionals" July 7, 2021 4.0 SendGrid is a tool made for those looking for industrial strength e-mail marketing. If you have a small list and want a free tool where you have many templates and can drag and drop designs, MailChimp is the right tool. However, if you are sending millions of e-mails and want to use code and highly technical attributes with tens of thousands of users in your e-mail list you pretty much have to abandon MailChimp and SendGrid is the best tool in the space Pros The code editor and how everything is optimized for coding allows for truly beautiful e-mail marketing campaigns. SendGrid can accommodate beautiful e-mail templates that were created in HTML/CSS, you just have to know how to code for it to be useful for you. Cons They do not have a way to graphically edit particularly easily like with MailChimp. To make a good looking e-mail marketing campaign you must know how to code, there are not a lot of templates provided for you to edit or drag and drop. It was not intended as a tool if you would like to drag and drop. On the upside this got us to learn how to code better. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing SendGrid SendGrid is professional strength e-mail marketing. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) MailChimp actually gets very pricey after you exceed 2,000 users. MailChimp also lacks the sophistication you need when you start doing more advanced activities companies like Uber and Spotify do. If you see sent by MailChimp you know it's a small business. Review Source MC Mohamed C. Lecturer Education Management Used the software for: 1-2 years ### "The Best Option for Email Marketing " January 4, 2023 4.0 SendGrid is the best option that assembles a host of benefits in one place; its editor, analytics and reports, and particularly, its powerful feature to prioritize campaigns and increase performance let every business excels. Pros SendGrid is the best option to boost your business ahead or rather your marketing emails; its detailed reports on clicks, opens, subscribers and even spam lets you revise or edit your campaigns and thus increase conversion. SendGrid is best known for its editor, which lets tailor your emails according your needs, both demographic or geographic. Cons Actually, I become slow to recommend SendGrid due to its limited features of contact management; it does not provide many options compared to Mailchimp. I also did not like its pricing, which determines the quality of your SendGrid dashboard. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Email editing is somehow limited in Mailchimp Review Source VR Verified Reviewer Technical Lead - Data Analytics Computer Software Used the software for: 2+ years ### "Reliable, high-bandwidth, and reasonably priced " May 31, 2022 5.0 Overall, SendGrid has been a very valuable asset for our company. Even when we are not fully using every available feature, it's never failed us at a crucial moment, and continues to be a reliable and reasonably priced solution for us. Pros Our help desk/support team skews more to the "client's industry specialist" side and less to the tech savant end. That being said, SendGrid continues to be simple to use tool for those that interact with it daily. Setup and further customizations have been simple, and over the course of 10 years, it has continued to prove its value with minimum service inturruptions. Cons Our team's only major complaint during our ensure using SendGrid was mostly when it was a less mature product. There were some shortcomings early on with the email marketing and contact management, but there has been considerable progress and improvements in almost all corners of their service and UI. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Netcore Email API](https://www.capterra.com/p/147847/Pepipost/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing SendGrid Our company was VERY small and short staffed when we realized we needed a transactional/API email service. After reading reviews and comparing pricing and features, SendGrid fit our needs the best, especially the pricing packages. Review Source Orianne G. Specialist Marketing Telecommunications Used the software for: 1-2 years ### "Sending SaaS emails through the service is the best option." September 5, 2022 4.0 Minimal running costs and the minimal need for application development make the API cost-effective. Even as a simple SMTP gateway, the API can perform many functions. These include distribution results and bounce information, which make the proper operation possible. MTA SaaS services are made possible by the original. It is used to display messages from the service provider and notify the public of upcoming announcements. Nowadays it is difficult to operate with an original because it could be used by malicious third parties as a spam pass-through. However, it can operate securely if appropriate security measures and patches are applied frequently. Using the SendGrid service frees business owners from work they cannot control. Pros With the sub-user functions and the ability to manage each distribution case, it is easy to confirm the rate and track each delivery in the dashboard. In addition, it is easy to ensure bounce time records and investigate why mail was not delivered from the dashboard. This is because each case has a dedicated distribution manager that can perform distribution management in each case. It is advisable to confirm delivery with a tracking code, but it is also possible to check mail confirmation without any further action. This process can be completed quickly with any of the services offered. Cons Since the records of previous bounces disappear when searching, I want to extend the logging period a bit. To extract the data through webhooks, making a request each time is necessary. Reason for choosing SendGrid By manually operating tens of thousands of deliveries every day, the efficiency of my work increased tremendously. Also, due to the accuracy of the API, information such as bounces can be collected. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Email security, such as SPF and DKIM, can be implemented immediately. The MTA already manages this service; no further actions are required from the user. Review Source Vishal J. Technical Manager Information Technology and Services Used the software for: 2+ years ### "SendGrid - Best Email API for sending marketing emails" August 9, 2021 5.0 I use SendGrid for sending communication and marketing emails to thousands of customers every day. Sending close to 100,000 emails per month and the quality of service is quite good. Must say I am happy to use SendGrid. Pros The best thing about using the SendGrid Email API was the performance measured in terms of email deliverability and server uptime. The dashboard provides good insights with respect to number of emails sent, delivered and opened. Thus helps a great deal in improving marketing campaigns. From the deployment point of view, the integration of SendGrid with the existing email service was quite easy and can be completed easily without great efforts. Cons As far as technical aspects are concerned, there is nothing which I don't like. On the pricing front, would like to add my views. Currently, the pricing plans are available as Free (100 emails per day), Essentials and Pro. The Essentials plan starts from 14.95$ per month for upto 40,000 emails a month and the Pro starts at 89.95$ per month. These plans are good for small and medium size websites. Would be good to see if a new Basic plan is introduced for a low starting price of 4.95$ per month and offering upto 10,000 emails a month. Such a plan would be highly suitable for extra small website applications who have a limited customer base. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing SendGrid Going by various product reviews and comparing the various plans offered by different vendors, we decided to select SendGrid as the best choice for our email requirements. Review Source MJ Mathew J. Digital Marketing Specialist Newspapers Used the software for: 2+ years ### "No brainer tool for email reliant organisations " April 13, 2023 5.0 While it has minor problems, on the overall, we are super reliant on emails for our business and Sendgrid has been a trustworthy tool. Pros Easy to understand and operate. In other words, adaptability. Oh, great customer support team too by the way! Cons Crashes quiet frequently. Contact edit details doesn't get saved in one go. Review Source VR Verified Reviewer Head of International Division Information Technology and Services Used the software for: 2+ years ### "The definitive SMTP email sender" August 29, 2023 5.0 Pros Sendgrid is fantastic, it is easy to setup, it works well, it sends emails securely and avoids spam filters, it allows for in-depth reporting and logs of emails on the rare occasion they need to be reviewed because an email has not been delivered.We recommend this for all of our eCommerce customers and use it ourselves, we couldn't be happier. Cons Previously it was hard to manage several customers under one login which was frustrating, but Sendgrid listened to the requests for this feature and implemented it a few years back, we are delighted with the product Review Source RK Rahul K. marketing manager Education Management Used the software for: 1-2 years ### "Best email marketing tool for Small Business and Ecommerce sites." September 14, 2021 4.0 Sendgrid helped us to reach our customers through accurate email delivery and monitoring system. Pros Subscriber engagement features, Accurate and Effective email delivery. Webform and API hooks. Cons Its pricing is High & on boarding process is difficult. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing SendGrid Subscriber engagement features, Accurate and Effective email delivery. Webform and API hooks. Review Source Jennifer W. Human Resources Generalist Hospital & Health Care Used the software for: 1-2 years ### "Sendgrid'e Email API has solved our problems in email campaigns" September 18, 2023 4.0 In addition to having their emails filtered as spam, sales representatives were unable to monitor their recipients' actions when sending them via their email client. Our problem was fixed via Sendgrid's email API. Pros Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid consistently produces the highest interaction rates. The ability to automatically retry sent emails is a good bonus. Cons There is no consistency in the percentages of emails opened or clicked. There is currently no mechanism to block measurements that originate from email service provider bots. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[SendPulse](https://www.capterra.com/p/146369/SendPulse/) It is trustworthy, it manages email deliveries well, and it provides helpful diagnostics and statistics when problems arise. Review Source aA ahmed A. fadil Airlines/Aviation Used the software for: Less than 6 months ### "Better choice for Email Marketing Software" July 22, 2023 4.0 It was a good experience, Sendgrid is Easy to use and user-friendly, and you can work with the free plan after that you scale your business Pros they give you a free trial with 100 emails/day forever.delivery optimization toolsVarious email templates Cons \-not good at reporting and analyticsthere is no Ai tool to help you with Campaignsa lot of pricing plans Switched from [Mailgun](https://www.capterra.com/p/159630/Mailgun/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) i want to see more analytics like depth analytics, use the power of Ai in email marketing, select a platform that can capture leads and send emails directly Review Source Abigail N. Founder Used the software for: Less than 6 months ### "An Easy to Use Email Marketing Software" July 5, 2018 5.0 The detailed stats from each email campaign is amazing, and the Unsubscribe groups option really helped with GDPR compliance Pros 1\. On the bottom left side of the dashboard is a small reputation percentage bar, that measures your reputation. The bar is updated daily based on your email sends, your reputation goes down if your email bounces or is marked as spam. 2. Stats: SendGrid provides A LOT of data on the performance of your email campaigns, these stats are: Requests, Delivered, Opens, Unique Opens, Clicks, Unique Clicks, Unsubscribes, Spam Reports, Bounces, Blocks, Bounce Drops, Spam Report Drops, Unsubscribe Drops and Invalid Emails. SendGrid also provides stats such as: Global Stats, Category Stats, Category Comparison, Subuser Stats, Subuser Comparison, Geographical, Email Clients & Devices, Mailbox Provider Stats, Mailbox Provider Comparison, Browser Stats, and Browser Comparison 3. A/B Testing 4. Unsubscribe Groups: This is without doubt my favorite feature from SendGrid. When you click on "Marketing" on the left side of your dashboard, and select tour from the drop down, it sort of lists steps to set up for sending marketing emails. Step 3 on the list of things to do is to create unsubscribe groups. Here you can Create groups that represent types of email that you regularly send to your recipients. If a recipient chooses to unsubscribe, they will have the option of selecting which of these groups they want to unsubscribe from. Cons 1\. The Email templates in SendGrids gallery are a bit basic which initially wasn't a problem as I liked creating my own template, but I did not like how I couldn't modify the "columns" module to my taste. I wanted to create a template with three columns with the center column bigger than the two on the side. The idea was to have my client's images linking to their projects (On their websites) on the side columns, with the write up in the center column. However, that couldn't be done (At least so far it seems so as I can't find any option to tweak the size/width of each column) as each column has an equal width. 2. No automation function: I'd like to create a sort of If/Then sequence where I can resend an email to a group of people after x days, for example, I'd like to resend an email (With a different heading of course) to people who have not opened the first email after four days. Review Source Anatoly G. Founder & CEO Information Services Used the software for: 6-12 months ### "SendGrid offers a great transactional email API, but deliverability & support issues hold it back" August 1, 2018 4.0 Easy integration into our platform and deliverability metrics. Dedicated IP, if you pay for it. Pros We use SendGrid for transactional emails, such as welcome messages & notifications. Generally, SendGrid offers great tools to integrate emails into a variety of different application platforms and programming languages. We really like its level of detail when checking on the status of emails. Sendgrid is also free for basic transactional emails, which makes it easy to try and ensure it will work with your application. We use a third-party library called Nodemailer with Sendgrid, so switching from a different service to Sendgrid was trivial. Cons While the service is easy to use and offers comprehensive email activity metrics, there are a few things about it we didn't like. First, because the free tier uses shared IPs, we consistently had emails that wouldn't get delivered because of IP blocks. There were a handful of IPs that we had that experience with, and it persisted for weeks -- without any support intervention. Sendgrid must have deliverability metrics on their side as well, so I am surprised they didn't drop these IPs from their IP pool proactively. We had to upgrade to the PRO plan, which was the least expensive plan that had a dedicated IP. We also had to pay extra for 30 days of email history, you get 3 days by default. I'd love to see all these options be a-la-carte, but I get that you need to make revenue somehow, and few companies send enough emails to justify jumping to the next paid plan -- unless you NEED that deliverability guarantee that you get w/ dedicated IPs, which we did. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.