--- title: "Factoreal Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Factoreal Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/204180/Factoreal/" page_type: "product" language: "en" --- # Factoreal Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Factoreal ## What is Factoreal? An omnichannel marketing automation platform, delivering journey automation, channel coverage, and budget control. ## What is Factoreal used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $89 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Factoreal?[Manage this product listing](https://www.g2.com/products/factoreal/claim_requests/new?auto=true) ## Factoreal Overview Updated September 2026 AI summary Factoreal provides cloud-based tools for businesses of all sizes to manage email marketing, automate campaigns, and coordinate social media outreach. It offers landing page and template management, along with features such as customizable CTAs, drip campaigns, dynamic content, and multi-channel marketing. ROI tracking is also available, supporting organizations aiming to measure and refine their digital marketing efforts. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Factoreal 5.0 (2) VS. [4.3 (127)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting Price $89 Flat Rate, Per Month Starting Price $449 Other, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (2) Ease Of Use 4.3 (3,509) Value For Money 5.0 (2) Value For Money 4.0 (3,086) Customer Service 5.0 (2) Customer Service 4.3 (3,085) ## Factoreal alternatives [4.2 (456)](https://www.capterra.com/p/130105/Mailjet/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars Highest Rated [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Jira](https://www.capterra.com/p/19319/JIRA/) [4.4 (15,489)](https://www.capterra.com/p/19319/JIRA/reviews/) Starting price $7.91 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/19319/JIRA/) ## FAQs about Factoreal Overview ### What company size and specific industries is Factoreal built for? Factoreal is designed for small and medium businesses in the ecommerce sector, especially Shopify users in the United States. It is built for companies that sell online and need a marketing and customer engagement tool tailored to ecommerce operations. Features and Usability ### What are the key features of Factoreal? Factoreal offers marketing automation, campaign management, and multi-channel marketing across email, SMS, and social marketing. It also includes segmentation, drip campaigns, dynamic content, landing pages and web forms, lead management, website visitor tracking, ROI tracking, template management, and customizable CTAs. Getting Started and Support ### What training and onboarding options does Factoreal offer? Factoreal provides in person training, live online sessions, and documentation. In person training supports direct instruction, live online sessions allow guided remote setup and learning, and documentation gives teams written reference material for self-paced review and feature lookup. Getting Started and Support ### What customer support options does Factoreal offer? Factoreal provides 24/7 live rep support and chat. These channels give users direct access to help at any hour. No reviewer feedback about support experience is available here, so the support interaction quality, response speed, and common pain points cannot be described. ## Features AI summary Based on 20,574 Email Marketing reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating email marketing software: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Factoreal delivers email marketing functionality centered on campaign execution and audience outreach. Its feature set supports businesses that need to create and send marketing communications, manage ongoing outreach efforts, and run email-based campaigns as part of their broader marketing activity, helping teams maintain consistent communication with their audiences and support day-to-day campaign operations. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customer Engagement Initiate interactions with customers by proactively starting conversations or providing informational content Customizable CTAs Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Email Marketing Create and send email blasts/campaigns Factoreal 16 features ### All Features - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Marketing: Create and send email blasts/campaigns - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies --- Get Advice We can help you find the software with the features you need. Features 5.0 (2) 5.0 Based on 2 reviews ## Pricing Value for money 5.0 (2) Free Trial Free Version Basic $89.00 Flat Rate,Per Month Value for money 5.0 (2) 5.0 Based on 2 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (2) 5.0 Based on 2 reviews ## User reviews Overall rating 5.0 Based on 2 reviews Filter by rating 5(2) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Tuuli B. Founder and Management Consultant Management Consulting ### "Great customer service, simple to use, lots of upcoming features" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 26, 2021 The Factoreal team was really helpful setting up the system, and helping resolve any questions that we had. The team has continued to help us along the way as we mature our operations and processes. I would recommend Factoreal to other agile organisations who are looking to unify their marketing and realise efficiencies in administration. Thank you, team at Factoreal! Pros Really easy to use platform; modern and nice look and feel. The development team is great at responding to queries.The platform simplifies the way we connect with our clientbase allowing better communication and tracking. Cons Hard to find negatives about the software. The software has some growing pains (some of the functionality is being developed, not live yet), but the communication from the team is good and I'm confident about the upcoming roadmap of the product. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reasons for choosing Factoreal The team at Factoreal is great to work with, and the demonstrations were in-depth. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. DK Daniel K. CEO Marketing and Advertising ### "Wonderful Automation Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 24, 2020 Amazing customer support, great app, and it's a perfect blend of reliable features and price. Pros Easy to setup, navigate, and implement without needing a consultant or a lot of tech know-how Cons Would love a self-onboarding process, but that's just me being nit-picky. Nothing else to report for negatives. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Active Campaign's features SOMETIMES work, and sometimes isn't a good option for our clients. Also, it takes a few days to hear from their support team, and that's really frustrating. Reasons for choosing Factoreal easier and cheaper to implement Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.