--- title: "Wati Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Wati the right Customer Support solution for you? Explore 207 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/204314/WATI/reviews/" page_type: "reviews" language: "en" --- Wati 4.6 (207) [View alternatives](https://www.capterra.com/p/204314/WATI/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 16th, 2026 # Reviews of Wati Ease of use 4.6 Customer Service 4.2 ## Pros and Cons in Reviews yossi o OwnerGraphic Design, 2 - 10 employeesUsed the software for: 6-12 months. “It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes.“ December 23, 2025 NS Nicholas S CEOInternet, 2 - 10 employeesUsed the software for: Less than 6 months. “The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and documentation use dark patterns that make it hard to find the actual cancellation form.“ November 11, 2025 RJ Rohit J Senior Cruise CounsellorAirlines/Aviation, 11 - 50 employeesUsed the software for: 1-2 years. “WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool.“ November 19, 2024 KJ Kaushal Kumar J Zoho DeveloperInformation Technology and Services, 2 - 10 employeesUsed the software for: I used a free trial. “one thing i least like about wati is that sending images is a little inconvenient because we have to save the image locally first then it can be sent.“ December 24, 2025 SF Sébastien F CofounderLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: 1-2 years. “Convenient, with a clean web interface, really helpful for customer care team with a centralised whatsapp account, possibility to assign agents, great integration of a click-to-whatsapp on our website that clients love, a mobile app to handle request on the go, quick response, template management. And ZAPIER integration to automate all this!“ September 17, 2024 SA Sulimam A Designs kitchenDesign, 2 - 10 employeesUsed the software for: 1-2 years. “Sometimes it feels limited in automation options and not flexible enough for complex workflows, and it can take time to set up properly.“ December 25, 2025 OK Onkar K DirectorHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: 1-2 years. “Analytics is okay for basic insights however the product could have much better functionality to combine analytics across campaigns, run comparative studies and A/B testing within the tool.“ September 24, 2024 VB Vinod B Community AssociateMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “The mobile app can sometimes be glitchy, and the Wati dashboard often becomes laggy, especially when exploring analytics and broadcast history.“ November 7, 2024 ## Showing most helpful reviews Showing 1-25 of 207 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Yashraj J. IT Manager Furniture Used the software for: 2+ years ### "Best Whatsapp Automation Tool" December 26, 2025 5.0 My Overall experience with WATI is good. Its very useful but a little bit costly but its giving a lot of features that will enhance your business. Pros I like the most about WATI is customer support and chatbot. Its really helpful for me. Chatbot setup and implementation is very easy at WATI. I loved it. And Its integration with google sheet is plus. Cons Its server issue, most of the time its shows timeout or no conversation found. It is very disappointing for me. Switched from [Haptik](https://www.capterra.com/p/186856/Chatbots/) Because WATI provide us official API by META. Review Source Jaime Andrés C. CEO Marketing and Advertising Used the software for: 2+ years ### "A Must-Have Tool for WhatsApp Automation and Customer Engagement" July 7, 2025 5.0 Our overall experience with WATI has been excellent. It’s become a core tool in the way we run promotional and loyalty programs. The platform is stable, user-friendly, and always improving. Their support team has been quick and helpful whenever we’ve had questions. For a growing company like ours, WATI has helped us scale faster and serve our clients better. Pros WATI has been incredibly versatile and reliable for all our WhatsApp-based projects. What stands out most is how easy it is to set up powerful workflows without needing to code. It allows us to automate everything from user registration to prize redemptions, while still keeping the tone very human and personalized. The broadcast tools and analytics are also very useful for campaign tracking. Cons There were some minor learning curves at the beginning when setting up more complex logic paths in the flows. Also, some advanced customization options could be more flexible, but overall, nothing that impacted performance or delivery. Alternatives considered [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing Wati Wati is a user friendly tool and very easy to integrate with 3rd parties. Webhooks is an excellent way to develop prototypes and ready to use solutions for our businesses. Switched from [LivePerson](https://www.capterra.com/p/225424/Conversational-Cloud/) Libeperson was a very technical tool and very expensive for us to make taylor made solutions. Review Source Ramon F. CEO Hospitality Used the software for: Less than 6 months ### "Poor Support and Technical Issues" August 28, 2026 1.0 Overall, my experience with WATI was disappointing. I initially really liked the platform because it has a fresh and modern look, is easy to set up, and the mobile app is convenient for daily operations. Unfortunately, since day one we experienced problems with the WhatsApp calling functionality. When clients called us, we often could not hear them, so we had to call them back. We reported the issue several times, but instead of receiving proper technical assistance, we mostly received automated/AI-style replies and the problem was never properly resolved. What disappointed me most was the lack of personal support when something actually went wrong. We eventually decided to stop using the service and requested a refund, which was declined. We also still had approximately USD 50 in unused conversation credits, but this balance was not refunded either. The platform itself has potential and is user-friendly, but based on our experience with the technical issues, support and refund handling, I cannot recommend WATI. Pros What I liked most about WATI was the fresh and modern interface, the easy and straightforward setup, and the mobile app, which made it convenient for our team to manage customer conversations while on the go. From a usability and design perspective, WATI is actually very user-friendly. Cons What I didn’t like most was the lack of proper personal customer support when we experienced technical issues. Since day one, we had problems with the WhatsApp calling functionality — clients could call us, but we often could not hear them and had to call them back. We reported the problem several times, but mostly received automated/AI-style responses instead of effective technical assistance. I was also disappointed with the refund policy. Even though the calling functionality did not work properly for us, our refund request was declined. We also still had around USD 50 in unused conversation credits, which WATI would not refund. Alternatives considered [respond.io](https://www.capterra.com/p/179311/Rocketbots/) Reason for choosing Wati the price was very fair with all the promised fuction that didn't fully work. We have now moved to respond.io. Big difference! Review Source KH Karim H. COO Furniture Used the software for: 2+ years ### "Strong platform for managing WhatsApp sales and customer enquiries" September 1, 2026 5.0 Overall, our experience has been positive. Wati has become an important part of how we manage customer conversations and sales enquiries. Once properly configured, it provides strong control over team communication, automation, customer routing, and AI-assisted responses. We are still refining our workflows, but the platform has already helped us create a more structured and scalable customer communication process. Pros Wati has helped us centralize our WhatsApp customer communication and manage enquiries more systematically. The shared team inbox, automation rules, contact management, routing, and AI capabilities are particularly useful. It gives us much better visibility over conversations and makes it easier to structure handovers, ownership, and follow-ups across the team. Cons Some of the setup and automation configuration can take time to understand, especially when combining AI agents, routing rules, permissions, and multiple channels. A simpler and more intuitive setup flow would make onboarding easier. Review Source AR Angad R. CEO Financial Services Used the software for: 1-2 years ### "Get Going on Whatsapp with Wati - as simple as 1 - 2 - 3!" April 15, 2025 5.0 We have had a wonderful experience with Wati. We were referred to Wati by another SMB and I am glad about it. The setup was quick and easy. Chatbot was very intutive. Pros Quick setup, easy to use, able to delegate task/role to team. Proactive approach towards supporting new customers Cons Monthly service fee is on the higher side. Unable to manage multiple whatsapp numbrs on 1 account Alternatives considered [Haptik](https://www.capterra.com/p/186856/Chatbots/) Reason for choosing Wati Ease of use, simple platform, able to make quick changes, customer support. Review Source TMAHT Tarek Mohamad Al Haddad T. manager Arts and Crafts Used the software for: I used a free trial ### "Extremely disappointed with Wati." April 13, 2025 1.0 I had high hopes for their platform given the features advertised, but their customer service is completely unreliable. I booked a Google Meet call through their official calendar — they never showed up, and no follow-up was provided. On top of that, they claim to offer monthly billing, but in reality, force annual payments once you proceed to checkout. The lack of transparency and poor communication makes it very hard to trust this company, especially for businesses relying on real-time messaging. I’m switching to a more responsive and honest platform. Cons their customer service is completely unreliable Switched from [respond.io](https://www.capterra.com/p/179311/Rocketbots/) it was a mistake, I had high hopes for their platform given the features advertised, but their customer service is completely unreliable. Review Source Response from Wati April 25, 2025 Hi Tarek, Thank you for taking the time to share your feedback — we're truly sorry to hear about your experience, and we understand how frustrating and disappointing this must have been. Missing a scheduled call and not following up is absolutely not the experience we aim to provide. Your time is valuable, and we sincerely apologize for dropping the ball. We've taken your feedback seriously and are already reviewing our internal processes to ensure this doesn’t happen again. We’re grateful for the opportunity to learn from this and improve. If you’re open to it, we’d love a chance to make things right. Our team is here to help, and we’d be happy to set up a dedicated call at your convenience. Please reach out to us directly at Shirish@wati.io & Ashwin@wati.io so we can help resolve your issue at the earliest. Wishing you all the best in your journey ahead, and thank you again for your honest feedback — it’s helping us become better. Best wishes, Team Wati VR Verified Reviewer Technical business analyst Consumer Services Used the software for: Less than 6 months ### "Good platform who have More Marketing work" December 25, 2025 4.0 Pros The chatbot creation is very simple and handy. Technical and non technical can person understand quickly. Cons we cant used that for multi-agent, only one user has to handle this. Our platform is a case management which is least compatible with our use case. But still, we will use it for lead capture via marketing Alternatives considered [TimelinesAI](https://www.capterra.com/p/211597/TimelinesAI/) Reason for choosing Wati in our use case it is of multi agent communication and we dont spend more money just only login via 1 user Review Source RS Royston S. Digital Marketing Manager Events Services Used the software for: Less than 6 months ### "Good and budget friendly API software" May 27, 2025 4.0 Overall a very good and competitive software for running WhatsApp campaign. Easy to set up campaigns and braodcast. Pros The best part of the software is the variety of options available for running campaigns, especially the Re-try option to failed contacts, which is very needed as otherwise manually retrying is very time consuming. We have seen a good send ratio because of this option. Also creating campaigns are very easy and running broadcasting is few clicks. Cons The least about it is there is no direct on call customer support, every time we need to depends on send mail and then waiting for them to reply. Alternatives considered [Gupshup](https://www.capterra.com/p/233786/Gupshup/) Reason for choosing Wati Pricing is much better in WATI and no complicated setup Review Source AD Akshay D. Marketing Manager Information Technology and Services Used the software for: I used a free trial ### "Wati is Good WhatsApp Business API platform " February 23, 2025 4.0 I have very good overall experience with wati because of they have some good features such as chatbot, bulk messaging. Pros I like most about WATI is there chatbot features which helps to provide automatic replay to customers. Cons I don't like there customer care support executive response since they do not provide proper or on time response. Switched from [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) We switch beacause wati provide more features and good integrations which help us to communicate with our customer more efficiently. Review Source RP Rajan P. Karma Math Head E-Learning Used the software for: 1-2 years ### "Good leads" June 25, 2026 5.0 Pros Good leads. A perfect platform to help generate interest, and a critical tool in our social media advertising Cons Nothing really. I wish I could really point out a fault. Haven't experienced any problem, so what to do Review Source SR Shekhar R. Head-Marketing Automation Marketing and Advertising Used the software for: 1-2 years ### "WATI is WHAT I prefer being Marketing Automation Head" November 22, 2024 5.0 The WATI is excellent tool for WhatsApp Marketing and the customer support is so fast and they keep a watch till they nail the query. Pros The most easiest tool for WA marketing solution i found was WATi. I work as Marketing Automation Head for Digital marketing company and I have hands on experience with many solution providers, but WATI is WHAT I prefer. Cons Nothing as such, I am very comfortable with WATI. Switched from [Pinnacle Enterprise](https://www.capterra.com/p/143886/Pinnacle-Enterprise/) User friendly and going along with technology, updating on time. Review Source VB Vinod B. Community Associate Marketing and Advertising Used the software for: 1-2 years ### "Wati Review" November 7, 2024 5.0 We've been using Wati for over a year now, and it's been nothing short of amazing. Pros Wati helps us reach our audience very easily, and we also use it for customer support. The mobile app makes it easy to chat with our users, and the detailed analytics provided by Wati are very useful. The chatbot feature is also excellent. Overall, it has been a good experience. Cons I feel that customer support could be faster, but it is helpful. The mobile app can sometimes be glitchy, and the Wati dashboard often becomes laggy, especially when exploring analytics and broadcast history. The pricing is high compared to other alternatives. In short, Wati should work on these areas. Alternatives considered [AiSensy](https://www.capterra.com/p/240134/AiSensy/) Reason for choosing Wati Wati was providing us with more features such as mobile applications and google sheet extension. Review Source RC Rajiv C. Operations Lead Education Management Used the software for: 6-12 months ### "Love the broadcasting feature" December 24, 2025 5.0 One stop solution for whatsapp business, i am using it for almost a year and everything is fine and sorted Pros I like the ui and how easy we can schedule the broadcast plus template approvals get quicky is a gem Cons nothing as such, need a feature request of we can delete multiple contacts together or select more than 100 Review Source SB Sumit B. Business Development Information Services Used the software for: 1-2 years ### "WATI.io has been a game-changer for our business!" June 10, 2025 5.0 The multi-agent dashboard makes handling customer queries smooth & efficient. also WhatsApp automation and customer support. Pros The platform is user-friendly and packed with powerful features for WhatsApp automation. and the multi-agent dashboards for handling customer queries and providing support. Cons Follow-up of customer support after closing the query. too many features which may not be useful to SME's like me Review Source AG Abhinav G. Founders Office Hospitality Used the software for: 6-12 months ### "Best platform to operate whatsapp business" June 14, 2025 5.0 Pros Ease of use of wati for begineer is very important for adoption thats why we chose the tool. We got started in less than 1 week time. Cons Interface is really updated and difficult to use and slow when dealing with a lot of data. it can be improved Review Source Santanu P. Promotion Manager Education Management Used the software for: Less than 6 months ### "Best WA Product Ever" April 19, 2025 5.0 I've been using wati since the past 4 months and I must say that I liked it a lot. Pros Easy to use and also lets us connect google sheet and run campaign from it. It also lets us set up a flow which is very helpful to acquire customers Cons Chatbot is a little expensive. Otherwise it is very much easy to use. Also, it woukd be better if we could create contact boxes so that all the contacts do not mix up. Switched from [Interakt](https://www.capterra.com/p/241014/Interakt/) Because of the complex structure and process Review Source PG Pratik G. Partner Health, Wellness and Fitness Used the software for: 1-2 years ### "Excellent WABA service from Wati" April 15, 2025 5.0 Its really useful in my business which helps us improving customer satisfaction in communication and the team wati is much cooperative Pros Ease of use. Template creation guidance and AI features are worth. Cons Editing of contact is not yet easy. And no provision of making payment in INR Review Source BV Bruno V. Product Owner Information Technology and Services Used the software for: Less than 6 months ### "Partner from Brazil, I use and recommend" April 21, 2025 5.0 I had a great experience, today I am a partner of Wati and I have more than 5 accounts of my customers connected to Wati. I feel very satisfied. Pros Debureaucratization of the hiring process. Software intent and easy to understand. API with a complete and accessible documentation. Cons Chatbot builder a little outdated compared to those available on the market. Native external integrations or via HTTP Request, little exploited. Review Source aS ayush S. Director Leisure, Travel & Tourism Used the software for: Less than 6 months ### "Cost effective , informative videos , easy use template feature " April 20, 2025 5.0 The overall experience is great as the features are useful and we are using it for business for quick reach and respond Pros Wati allows me to create multiple templates and send multiple broadcast messages to my audience. It help us to on analyze on real time message with with quick automation reply plus it's cost effective there support team is very generous help videos they made for every features are also useful Cons Sometimes it takes time from team wati to provide support and there again and again email full the mailbox Review Source RK Rakesh K. Marketing Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "#1 Tool for WhatsApp Marketing Automation" February 11, 2025 5.0 I am using wati for the past 2 years and i am very happy with their service, product updates to enhance my business automations. Their no code chat builders, webhook integrations are very easy and the customer support response was also too good Pros Its easy and no code chat builder is a must try option for me and customer service is also too good Cons Their billing payment method options are not so feasilble Review Source sS sikandar S. ADMINISTRATOR Education Management Used the software for: 2+ years ### "Efficient and Reliable WhatsApp Customer Engagement " November 22, 2024 5.0 WATI has been an excellent tool for improving customer engagement through WhatsApp. It saves time, enhances team productivity, and improves response times with its automation and AI-driven insights. Pros WATI simplifies customer communication by consolidating messages in one platform. The automation for responses and efficient team collaboration stand out, and the analytics tools provide actionable insights to enhance performance. Cons The platform could benefit from broader integration options and more advanced customization for workflows, which would make it even more adaptable to complex business needs. Review Source LH Levi H. SEO Manager Consumer Services Used the software for: I used a free trial ### "Dashboard is very good, UI is user friendly." January 10, 2025 5.0 Pros Dashboard is very good, UI is user friendly. Cons Customer Support and Pricing is high as compare to other. Switched from [Gupshup](https://www.capterra.com/p/233786/Gupshup/) No Such reason I want to try new platform Review Source Akshay D. Product Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Very simple and easy Bulk whatsapp marketing software tool" November 7, 2024 5.0 overall experience is satisfying, i have been using this since last 6 months for whatsapp marketing and results are also good. with higher engagement and open rate for each broadcast campaign. Pros Easy Template approval process and 24x7 chatbot support Cons i doubt there are some hidden charges and they also charge for failed broadcast as well, its very hard to calculate the amount but yes there is no clarity on this from their end. Review Source VR Verified Reviewer CTO Information Technology and Services Used the software for: 2+ years ### "Good platform for whatsapp " November 13, 2024 4.0 Pros Good platform for whatsapp api, also multiple user system is good. Cons Price is very high as compared to other service providers Review Source iA ibrahim A. ceo Marketing and Advertising Used the software for: 1-2 years ### "Wonderful experience with Wati" November 7, 2024 4.0 A wonderful experience that facilitated quick communication with my clients Pros It is easy to use and helps us keep customers informed of their requests and answer their questions quickly. I highly recommend it to my friends as there is no competitor this wonderful. Cons The only negative is the prices are a little high Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.