---
title: "Wati Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Wati the right Live Chat solution for you? Explore 207 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/204314/WATI/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-10-21"
---

Wati

4.6 (207)

[View alternatives](https://www.capterra.com/p/204314/WATI/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated October 21st, 2026

# Reviews of Wati

Ease of use

4.6

Customer Service

4.2

## Pros and Cons in Reviews

KH

Karim H

COOFurniture, 11 - 50 employeesUsed the software for: More than 2 years.

“It gives us much better visibility over conversations and makes it easier to structure handovers, ownership, and follow-ups across the team.“

September 1, 2026

NS

Nicholas S

CEOInternet, 2 - 10 employeesUsed the software for: Less than 6 months.

“The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and documentation use dark patterns that make it hard to find the actual cancellation form.“

November 11, 2025

yossi o

OwnerGraphic Design, 2 - 10 employeesUsed the software for: 6-12 months.

“It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes.“

December 23, 2025

Ramon F

CEOHospitality, 11 - 50 employeesUsed the software for: Less than 6 months.

“Even though the calling functionality did not work properly for us, our refund request was declined.“

August 28, 2026

KH

Karim H

COOFurniture, 11 - 50 employeesUsed the software for: More than 2 years.

“We are still refining our workflows, but the platform has already helped us create a more structured and scalable customer communication process.“

September 1, 2026

Ramon F

CEOHospitality, 11 - 50 employeesUsed the software for: Less than 6 months.

“The platform itself has potential and is user-friendly, but based on our experience with the technical issues, support and refund handling, I cannot recommend WATI.“

August 28, 2026

RJ

Rohit J

Senior Cruise CounsellorAirlines/Aviation, 11 - 50 employeesUsed the software for: 1-2 years.

“WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool.“

November 19, 2024

KJ

Kaushal Kumar J

Zoho DeveloperInformation Technology and Services, 2 - 10 employeesUsed the software for: I used a free trial.

“one thing i least like about wati is that sending images is a little inconvenient because we have to save the image locally first then it can be sent.“

December 24, 2025

## Showing most helpful reviews

Showing 1-25 of 207 available reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

R

Reviewer  
COO  
Used the software for: 3-5 years

### "Strong platform for managing WhatsApp sales and customer enquiries"

September 7, 2026

5.0

Overall, our experience has been positive. Wati has become an important part of how we manage customer conversations and sales enquiries. Once properly configured, it provides strong control over team communication, automation, customer routing, and AI-assisted responses. We are still refining our workflows, but the platform has already helped us create a more structured and scalable customer communication process.

Pros

Wati has helped us centralize our WhatsApp customer communication and manage enquiries more systematically. The shared team inbox, automation rules, contact management, routing, and AI capabilities are particularly useful. It gives us much better visibility over conversations and makes it easier to structure handovers, ownership, and follow-ups across the team.

Cons

Some of the setup and automation configuration can take time to understand, especially when combining AI agents, routing rules, permissions, and multiple channels. A simpler and more intuitive setup flow would make onboarding easier.

Review Source

R

Reviewer  
CEO  
Used the software for: Less than 1 year

### "Poor Support and Technical Issues"

September 1, 2026

1.0

Overall, my experience with WATI was disappointing. I initially really liked the platform because it has a fresh and modern look, is easy to set up, and the mobile app is convenient for daily operations. Unfortunately, since day one we experienced problems with the WhatsApp calling functionality. When clients called us, we often could not hear them, so we had to call them back. We reported the issue several times, but instead of receiving proper technical assistance, we mostly received automated/AI-style replies and the problem was never properly resolved. What disappointed me most was the lack of personal support when something actually went wrong. We eventually decided to stop using the service and requested a refund, which was declined. We also still had approximately USD 50 in unused conversation credits, but this balance was not refunded either. The platform itself has potential and is user-friendly, but based on our experience with the technical issues, support and refund handling, I cannot recommend WATI.

Pros

What I liked most about WATI was the fresh and modern interface, the easy and straightforward setup, and the mobile app, which made it convenient for our team to manage customer conversations while on the go. From a usability and design perspective, WATI is actually very user-friendly.

Cons

What I didn’t like most was the lack of proper personal customer support when we experienced technical issues. Since day one, we had problems with the WhatsApp calling functionality — clients could call us, but we often could not hear them and had to call them back. We reported the problem several times, but mostly received automated/AI-style responses instead of effective technical assistance. I was also disappointed with the refund policy. Even though the calling functionality did not work properly for us, our refund request was declined. We also still had around USD 50 in unused conversation credits, which WATI would not refund.

Review Source

VR

Verified Reviewer  
Comercial  
Used the software for: 1-3 years

### "AI en Meta fácil de usar "

August 6, 2026

5.0

Muy buena ya que no debo pagar más por funciones que no voy a usar Y las automatizaciones son fáciles de construir.

Pros

Facilidad de uso para generar chatbots y los agentes de voz y texto lo que permite que puedas usarlo para varios casos de uso

Cons

Que no es tan conocido por lo que puede ser difícil de encontrar al inicio opiniones de otros usuarios

Review Source

R

Reviewer  
Karma Math Head  
Used the software for: 1-3 years

### "Good leads"

June 30, 2026

5.0

Pros

Good leads. A perfect platform to help generate interest, and a critical tool in our social media advertising

Cons

Nothing really. I wish I could really point out a fault. Haven't experienced any problem, so what to do

Review Source

Jasvinder S.  
Real Estate  
Used the software for: Less than 1 year

### "Easy-to-use WhatsApp automation tool for growing teams"

April 21, 2026

5.0

Overall, my experience with Wati has been positive. It has helped improve our response time and made customer communication more organized. Despite a few minor issues, it’s a reliable tool for businesses handling high volumes of WhatsApp interactions.

Pros

Wati makes it very easy to manage WhatsApp conversations in one place. The interface is simple, and features like automation, quick replies, and chatbot help save a lot of time. It’s especially useful for handling multiple customer queries efficiently.

Cons

There are occasional delays and some features could be more customizable. Pricing can feel a bit high for smaller teams, and initial setup might take some time to fully understand.

Review Source

R

Reviewer  
Director  
Used the software for: 1-3 years

### "Thank you WATI"

January 6, 2026

5.0

Highly satisfied overall with Wati. Looking forward to more customisation of the AI tool, integrating with our own data.

Pros

User friendly interface and ease of use of the dashboard. Analytics are also quite useful. Well integrated with WhatsApp.

Cons

Costs are higher when compared with competitors. Omni-channel integration with tickets from email and SMS should be enabled.

Review Source

Jonathan Esteban J.  
DevOps Engineer  
Used the software for: Less than 1 year

### "Wati is the best."

January 6, 2026

5.0

Wati came as a solution to many manual problems we had at my company. It allowed us to diversify and increase mass chat production in the auditing area in Colombia. Without a doubt, it is a quality product that will help you automate and stay on top of all situations in your companies or chats.

Pros

The automations are efficient, fast, and very manageable. It has been very user-friendly. Compared to other platforms, this one is much more dynamic.

Cons

So far, I like everything. Most of the features are very good. I would highlight that even the support service is good during other countries' business hours.

Review Source

VR

Verified Reviewer  
SPM  
Used the software for: Less than 1 year

### "WATI is a good product for whatsapp automation"

January 5, 2026

5.0

WATI is helping in increasing the overall efficiency of WhatsApp messaging and blasting messages for campiagns.

Pros

Setting up campaigns on WATI is fairly simple and they have a really good retry mechanism which sets it apart.

Cons

Updating user attributes takes time and is a time consuming process. There is a small learning curve too.

Review Source

Verified Reviewer  
Chief Technology Enabler  
Used the software for: 1-3 years

### "Best for Whatsapp Chatbots flow."

January 5, 2026

5.0

Trigger instant notifications via API, Complex chatbot flow easily done with visual chatbot builder. Really helpful for us.

Pros

Setting up chatbots is easy and flawless. Easy APIs for sending out messages. Quick support help We use it everyday.

Cons

I don't see much hurdles using Wati. We have good experience with Wati and support team as well so far.

Review Source

R

Reviewer  
Sales Manager  
Used the software for: 1-3 years

### "WATI - all in one tool. "

January 5, 2026

5.0

We have been using it consistently. Bot feature is the most which we use and this has been helpful to us for operations and sales related enquiries. This tool is purposeful.

Pros

It’s helpful in terms of maintains leads and auto nurturing. We have been using it since a couple of years now (after multiple products pivot we finally found this which serves our need)

Cons

Little complex initially but over time you get used to it. Need more clarity and how to do sections in better way.

Review Source

Yashraj J.  
IT Manager  
Used the software for: 3-5 years

### "Best Whatsapp Automation Tool"

January 5, 2026

5.0

My Overall experience with WATI is good. Its very useful but a little bit costly but its giving a lot of features that will enhance your business.

Pros

I like the most about WATI is customer support and chatbot. Its really helpful for me. Chatbot setup and implementation is very easy at WATI. I loved it. And Its integration with google sheet is plus.

Cons

Its server issue, most of the time its shows timeout or no conversation found. It is very disappointing for me.

Review Source

Jaime C.  
CEO  
Used the software for: 3-5 years

### "A Must-Have Tool for WhatsApp Automation and Customer Engagement"

July 8, 2025

5.0

Our overall experience with WATI has been excellent. It’s become a core tool in the way we run promotional and loyalty programs. The platform is stable, user-friendly, and always improving. Their support team has been quick and helpful whenever we’ve had questions. For a growing company like ours, WATI has helped us scale faster and serve our clients better.

Pros

WATI has been incredibly versatile and reliable for all our WhatsApp-based projects. What stands out most is how easy it is to set up powerful workflows without needing to code. It allows us to automate everything from user registration to prize redemptions, while still keeping the tone very human and personalized. The broadcast tools and analytics are also very useful for campaign tracking.

Cons

There were some minor learning curves at the beginning when setting up more complex logic paths in the flows. Also, some advanced customization options could be more flexible, but overall, nothing that impacted performance or delivery.

Review Source

R

Reviewer  
CEO  
Used the software for: 1-3 years

### "Get Going on Whatsapp with Wati - as simple as 1 - 2 - 3!"

April 22, 2025

5.0

We have had a wonderful experience with Wati. We were referred to Wati by another SMB and I am glad about it. The setup was quick and easy. Chatbot was very intutive.

Pros

Quick setup, easy to use, able to delegate task/role to team. Proactive approach towards supporting new customers

Cons

Monthly service fee is on the higher side. Unable to manage multiple whatsapp numbrs on 1 account

Review Source

Tarek A.  
manager  
Used the software for: I used a free trial

### "Extremely disappointed with Wati."

April 16, 2025

1.0

I had high hopes for their platform given the features advertised, but their customer service is completely unreliable. I booked a Google Meet call through their official calendar — they never showed up, and no follow-up was provided. On top of that, they claim to offer monthly billing, but in reality, force annual payments once you proceed to checkout. The lack of transparency and poor communication makes it very hard to trust this company, especially for businesses relying on real-time messaging. I’m switching to a more responsive and honest platform.

Cons

their customer service is completely unreliable

Review Source

VR

Verified Reviewer  
Technical business analyst  
Used the software for: Less than 1 year

### "Good platform who have More Marketing work"

January 5, 2026

4.0

Pros

The chatbot creation is very simple and handy. Technical and non technical can person understand quickly.

Cons

we cant used that for multi-agent, only one user has to handle this. Our platform is a case management which is least compatible with our use case. But still, we will use it for lead capture via marketing

Review Source

Priyanka M.  
Senior Manager  
Used the software for: 1-3 years

### "WATI your go to WhatsApp Sender"

January 5, 2026

5.0

It has been great so far, looking forward to more features. Would highly recommend to new businesses.

Pros

It's easy to use, value for money and makes our message sending smooth and trackable. Customisation and how it will look in the receiver's phone make it more better to use.

Cons

There are some bugs & issues, such as when the reminder doesn't go off from the Meta side, so you have to check to be sure. But with constant improvement and fixes, I guess this will get better.

Review Source

Siddharth C.  
Founder  
Used the software for: 3-5 years

### "Good for Whatsapp Business communication"

January 5, 2026

5.0

It is good. Support and their tech is just perfect. Very good for whatsapp business. All the systems are perfect UI wise also.

Pros

This product is perfect for Whatsapp Business. It has all the features which are required for broadcast, automation, chat, chatbot and API Integrations.

Cons

Billing ledger can be improved. It does not show when did you pay last and how much amount. That's all.

Review Source

Vinod B.  
Community Associate  
Used the software for: 1-3 years

### "Wati Review"

November 18, 2024

5.0

We've been using Wati for over a year now, and it's been nothing short of amazing.

Pros

Wati helps us reach our audience very easily, and we also use it for customer support. The mobile app makes it easy to chat with our users, and the detailed analytics provided by Wati are very useful. The chatbot feature is also excellent. Overall, it has been a good experience.

Cons

I feel that customer support could be faster, but it is helpful. The mobile app can sometimes be glitchy, and the Wati dashboard often becomes laggy, especially when exploring analytics and broadcast history. The pricing is high compared to other alternatives. In short, Wati should work on these areas.

Review Source

R

Reviewer  
Founder  
Used the software for: Less than 1 year

### "User friendly!"

November 28, 2024

5.0

I have been using WATI for 6-months. It helped me to get more show-ups in the webinar.

Pros

Wati is simple to use and easy to understand.

Cons

Automations are only available in Pro plans. Limited automations can be added in growth plan too.

Review Source

R

Reviewer  
co-founder  
Used the software for: 3-5 years

### "3 years of wati"

October 25, 2024

4.0

I've been using WATI for 3 years now, and overall, I'm really happy with it. It's simple, solid, and reliable. One suggestion would be to add a warning if there's ever downtime, but apart from that, the service has been great from a technical standpoint. I did notice some gaps in support, but I brought them up, and they were quick to improve, which makes me feel like they're really listening to their users. They're also putting more effort into teaching users about the new features they're offering, like Knowbot and some of the more technical aspects of Chatbots. I find their broadcasts very reliable, and their chat support is pretty good, too. There are a few more features I think could be added, and I hope those are in the works. Overall, it's an almost perfect solution for small businesses looking to manage their customers on WhatsApp.

Pros

Its Simple and solid as a tech. Support has some gaps which I had addressed and they improved on it, so it really feels they are listening to us. They are focusing on giving more knowledge of their new values they provide such as knowbot and some new technicalities of Chatbots. Broadcasts are very reliable. Chat Support is Good. Almost perfect starter for a small scale company to keep track of customer on whatsapp.

Cons

If there is downtime there can be a Warning added. Few some additions are required, Which are hopefully in pipeline.

Review Source

R

Reviewer  
Director  
Used the software for: 3-5 years

### "Best tool for customer engagement "

June 3, 2025

5.0

Overall its been amazing, i have tried many other provider none of them were better than wati, they always lacked features.

Pros

Customer support and ease of use. You can easily create a lot of automation and integrate internal tools to send customer specific messages

Cons

Android app is slow, it takes a lot of time to open app from notification bar. You also need to close and open app to get new messages.

Review Source

R

Reviewer  
Project Administrator  
Used the software for: 1-3 years

### "Wati - The Next Gen WatsApp Marketing Platform"

April 24, 2025

5.0

The platform is simple and easy to use. Even beginners can make the most of it. It offers advanced automation softwares like AI chatbots & workflows to smoothen the process of customer handling. It can be easily integrated with top social media & meta platforms including Instagram, Facebook & Watsapp etc.

Pros

Simplified user interface, Economical & cost effective, Advanced A.I. automation technology, Brilliant customer support.

Cons

My overall experience with this marketing software is great. Iam content with it. There are no cons for me.

Review Source

R

Reviewer  
Product Manager  
Used the software for: Less than 1 year

### "Best for No Code automation chat bot"

April 8, 2025

5.0

The Overall experience of the Wati was really good and helpful for my organization, most of the automation and bulk broadcast were easy and the messages looked authentic resulting in better response. Even we used wati for internal communications & followups.

Pros

Even a non technical person can create automation chatbots using drag and drop options. Automatic assigning of the chats to the agents have really helped me.

Cons

Sometimes the chatbots which were created breaks the flow and then we have to start the flow from starting.

Review Source

R

Reviewer  
Partner  
Used the software for: 1-3 years

### "Excellent WABA service from Wati"

April 22, 2025

5.0

Its really useful in my business which helps us improving customer satisfaction in communication and the team wati is much cooperative

Pros

Ease of use. Template creation guidance and AI features are worth.

Cons

Editing of contact is not yet easy. And no provision of making payment in INR

Review Source

R

Reviewer  
Product Owner  
Used the software for: Less than 1 year

### "Partner from Brazil, I use and recommend"

April 22, 2025

5.0

I had a great experience, today I am a partner of Wati and I have more than 5 accounts of my customers connected to Wati. I feel very satisfied.

Pros

Debureaucratization of the hiring process. Software intent and easy to understand. API with a complete and accessible documentation.

Cons

Chatbot builder a little outdated compared to those available on the market. Native external integrations or via HTTP Request, little exploited.

Review Source

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