--- title: "Wati Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Wati the right Conversational AI Platform solution for you? Explore 204 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/204314/WATI/reviews/" page_type: "reviews" language: "en" --- Wati 4.6 (204) [View alternatives](https://www.capterra.com/p/204314/WATI/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 20th, 2026 # Reviews of Wati Ease of use 4.6 Customer Service 4.2 ## Pros and Cons in Reviews yossi o OwnerGraphic Design, 2 - 10 employeesUsed the software for: 6-12 months. “It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes.“ December 23, 2025 NS Nicholas S CEOInternet, 2 - 10 employeesUsed the software for: Less than 6 months. “The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and documentation use dark patterns that make it hard to find the actual cancellation form.“ November 11, 2025 RK Ruth K Tuition ManagerEducation Management, 2 - 10 employeesUsed the software for: 6-12 months. “We've been using Wati for our first-response sales service for a year, and it’s proven to be a valuable tool for automating customer interactions. If you frequently handle recurring service questions or need to prequalify leads, Wati simplifies the process.“ September 10, 2024 AB Aaron B Co-founderTelecommunications, 51 - 200 employeesUsed the software for: I used a free trial. “Their complete lack of data integrity and abysmal customer service have been nothing short of shocking. Despite multiple requests—five, to be exact—to delete my data and stop emailing me, Wati.io has continued to flood my inbox with spam.“ August 25, 2024 RJ Rohit J Senior Cruise CounsellorAirlines/Aviation, 11 - 50 employeesUsed the software for: 1-2 years. “WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool.“ November 19, 2024 KJ Kaushal Kumar J Zoho DeveloperInformation Technology and Services, 2 - 10 employeesUsed the software for: I used a free trial. “one thing i least like about wati is that sending images is a little inconvenient because we have to save the image locally first then it can be sent.“ December 24, 2025 SF Sébastien F CofounderLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: 1-2 years. “Convenient, with a clean web interface, really helpful for customer care team with a centralised whatsapp account, possibility to assign agents, great integration of a click-to-whatsapp on our website that clients love, a mobile app to handle request on the go, quick response, template management. And ZAPIER integration to automate all this!“ September 17, 2024 SA Sulimam A Designs kitchenDesign, 2 - 10 employeesUsed the software for: 1-2 years. “Sometimes it feels limited in automation options and not flexible enough for complex workflows, and it can take time to set up properly.“ December 25, 2025 ## Showing most helpful reviews Showing 1-25 of 204 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Yashraj J. IT Manager Furniture Used the software for: 2+ years ### "Best Whatsapp Automation Tool" December 26, 2025 5.0 My Overall experience with WATI is good. Its very useful but a little bit costly but its giving a lot of features that will enhance your business. Pros I like the most about WATI is customer support and chatbot. Its really helpful for me. Chatbot setup and implementation is very easy at WATI. I loved it. And Its integration with google sheet is plus. Cons Its server issue, most of the time its shows timeout or no conversation found. It is very disappointing for me. Switched from [Haptik](https://www.capterra.com/p/186856/Chatbots/) Because WATI provide us official API by META. Review Source Jaime Andrés C. CEO Marketing and Advertising Used the software for: 2+ years ### "A Must-Have Tool for WhatsApp Automation and Customer Engagement" July 7, 2025 5.0 Our overall experience with WATI has been excellent. It’s become a core tool in the way we run promotional and loyalty programs. The platform is stable, user-friendly, and always improving. Their support team has been quick and helpful whenever we’ve had questions. For a growing company like ours, WATI has helped us scale faster and serve our clients better. Pros WATI has been incredibly versatile and reliable for all our WhatsApp-based projects. What stands out most is how easy it is to set up powerful workflows without needing to code. It allows us to automate everything from user registration to prize redemptions, while still keeping the tone very human and personalized. The broadcast tools and analytics are also very useful for campaign tracking. Cons There were some minor learning curves at the beginning when setting up more complex logic paths in the flows. Also, some advanced customization options could be more flexible, but overall, nothing that impacted performance or delivery. Alternatives considered [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing Wati Wati is a user friendly tool and very easy to integrate with 3rd parties. Webhooks is an excellent way to develop prototypes and ready to use solutions for our businesses. Switched from [Conversational Cloud](https://www.capterra.com/p/225424/Conversational-Cloud/) Libeperson was a very technical tool and very expensive for us to make taylor made solutions. Review Source RP Rajan P. Karma Math Head E-Learning Used the software for: 1-2 years ### "Good leads" June 25, 2026 5.0 Pros Good leads. A perfect platform to help generate interest, and a critical tool in our social media advertising Cons Nothing really. I wish I could really point out a fault. Haven't experienced any problem, so what to do Review Source VR Verified Reviewer CEO Internet Used the software for: Less than 6 months ### "Don't sign up to WATI before reading!" November 11, 2025 1.0 Without a verified Meta account, the subscription was unusable, yet there was no straightforward way to end it through the dashboard. Overall, the experience felt deliberately obstructive and very disappointing. Pros this product was easy to set up. The team’s guidance, insight, and deep experience with Meta made the process seamless, and they were always ready to help resolve any issues that came up, unless you want to cancel then it becomes extremely difficult. Cons What I liked least about this product was how difficult it was to cancel my account. The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and documentation use dark patterns that make it hard to find the actual cancellation form. Review Source Response from WATI.io November 13, 2025 Hello, We’re truly sorry to hear about your experience and the challenges you faced while trying to cancel your Wati account. This isn’t the experience we want our customers to have, and we completely understand your frustration. We appreciate your feedback and would like to make things right. Could you please reach out to us at Shirish@wati.io? Our team will personally look into your case and ensure it’s addressed promptly. Thank you again for your feedback and for allowing us to improve. Team Wati JS Jasvinder S. Real Estate Research Used the software for: 6-12 months ### "Easy-to-use WhatsApp automation tool for growing teams" April 18, 2026 5.0 Overall, my experience with Wati has been positive. It has helped improve our response time and made customer communication more organized. Despite a few minor issues, it’s a reliable tool for businesses handling high volumes of WhatsApp interactions. Pros Wati makes it very easy to manage WhatsApp conversations in one place. The interface is simple, and features like automation, quick replies, and chatbot help save a lot of time. It’s especially useful for handling multiple customer queries efficiently. Cons There are occasional delays and some features could be more customizable. Pricing can feel a bit high for smaller teams, and initial setup might take some time to fully understand. Review Source TMAHT Tarek Mohamad Al Haddad T. manager Arts and Crafts Used the software for: I used a free trial ### "Extremely disappointed with Wati." April 13, 2025 1.0 I had high hopes for their platform given the features advertised, but their customer service is completely unreliable. I booked a Google Meet call through their official calendar — they never showed up, and no follow-up was provided. On top of that, they claim to offer monthly billing, but in reality, force annual payments once you proceed to checkout. The lack of transparency and poor communication makes it very hard to trust this company, especially for businesses relying on real-time messaging. I’m switching to a more responsive and honest platform. Cons their customer service is completely unreliable Switched from [respond.io](https://www.capterra.com/p/179311/Rocketbots/) it was a mistake, I had high hopes for their platform given the features advertised, but their customer service is completely unreliable. Review Source Response from WATI.io April 25, 2025 Hi Tarek, Thank you for taking the time to share your feedback — we're truly sorry to hear about your experience, and we understand how frustrating and disappointing this must have been. Missing a scheduled call and not following up is absolutely not the experience we aim to provide. Your time is valuable, and we sincerely apologize for dropping the ball. We've taken your feedback seriously and are already reviewing our internal processes to ensure this doesn’t happen again. We’re grateful for the opportunity to learn from this and improve. If you’re open to it, we’d love a chance to make things right. Our team is here to help, and we’d be happy to set up a dedicated call at your convenience. Please reach out to us directly at Shirish@wati.io & Ashwin@wati.io so we can help resolve your issue at the earliest. Wishing you all the best in your journey ahead, and thank you again for your honest feedback — it’s helping us become better. Best wishes, Team Wati AR Angad R. CEO Financial Services Used the software for: 1-2 years ### "Get Going on Whatsapp with Wati - as simple as 1 - 2 - 3!" April 15, 2025 5.0 We have had a wonderful experience with Wati. We were referred to Wati by another SMB and I am glad about it. The setup was quick and easy. Chatbot was very intutive. Pros Quick setup, easy to use, able to delegate task/role to team. Proactive approach towards supporting new customers Cons Monthly service fee is on the higher side. Unable to manage multiple whatsapp numbrs on 1 account Alternatives considered [Haptik](https://www.capterra.com/p/186856/Chatbots/) Reason for choosing Wati Ease of use, simple platform, able to make quick changes, customer support. Review Source SR Shekhar R. Head-Marketing Automation Marketing and Advertising Used the software for: 1-2 years ### "WATI is WHAT I prefer being Marketing Automation Head" November 22, 2024 5.0 The WATI is excellent tool for WhatsApp Marketing and the customer support is so fast and they keep a watch till they nail the query. Pros The most easiest tool for WA marketing solution i found was WATi. I work as Marketing Automation Head for Digital marketing company and I have hands on experience with many solution providers, but WATI is WHAT I prefer. Cons Nothing as such, I am very comfortable with WATI. Switched from [Pinnacle Enterprise](https://www.capterra.com/p/143886/Pinnacle-Enterprise/) User friendly and going along with technology, updating on time. Review Source RS Royston S. Digital Marketing Manager Events Services Used the software for: Less than 6 months ### "Good and budget friendly API software" May 27, 2025 4.0 Overall a very good and competitive software for running WhatsApp campaign. Easy to set up campaigns and braodcast. Pros The best part of the software is the variety of options available for running campaigns, especially the Re-try option to failed contacts, which is very needed as otherwise manually retrying is very time consuming. We have seen a good send ratio because of this option. Also creating campaigns are very easy and running broadcasting is few clicks. Cons The least about it is there is no direct on call customer support, every time we need to depends on send mail and then waiting for them to reply. Alternatives considered [Gupshup](https://www.capterra.com/p/233786/Gupshup/) Reason for choosing Wati Pricing is much better in WATI and no complicated setup Review Source VR Verified Reviewer Technical business analyst Consumer Services Used the software for: Less than 6 months ### "Good platform who have More Marketing work" December 25, 2025 4.0 Pros The chatbot creation is very simple and handy. Technical and non technical can person understand quickly. Cons we cant used that for multi-agent, only one user has to handle this. Our platform is a case management which is least compatible with our use case. But still, we will use it for lead capture via marketing Alternatives considered [TimelinesAI](https://www.capterra.com/p/211597/TimelinesAI/) Reason for choosing Wati in our use case it is of multi agent communication and we dont spend more money just only login via 1 user Review Source MN Meera N. Founder E-Learning Used the software for: 6-12 months ### "User friendly!" November 19, 2024 5.0 I have been using WATI for 6-months. It helped me to get more show-ups in the webinar. Pros Wati is simple to use and easy to understand. Cons Automations are only available in Pro plans. Limited automations can be added in growth plan too. Alternatives considered [AiSensy](https://www.capterra.com/p/240134/AiSensy/) Reason for choosing Wati because of the good customer support WATI has. Review Source KKJ Kaushal Kumar J. Zoho Developer Information Technology and Services Used the software for: I used a free trial ### "Loving WATI till now" December 24, 2025 5.0 My overall experience is good although i am still on the learning curve trying to know about different features of it so that it can help me more effectively. Pros I have been using for a while now and till now it is value for money for me, messaging sending is much more effective now by the broadcast messaging feature, i didn't encounter any Bugs and Issues till now. Working great for me. Cons one thing i least like about wati is that sending images is a little inconvenient because we have to save the image locally first then it can be sent. Review Source RC Rajiv C. Operations Lead Education Management Used the software for: 6-12 months ### "Love the broadcasting feature" December 24, 2025 5.0 One stop solution for whatsapp business, i am using it for almost a year and everything is fine and sorted Pros I like the ui and how easy we can schedule the broadcast plus template approvals get quicky is a gem Cons nothing as such, need a feature request of we can delete multiple contacts together or select more than 100 Review Source SB Sumit B. Business Development Information Services Used the software for: 1-2 years ### "WATI.io has been a game-changer for our business!" June 10, 2025 5.0 The multi-agent dashboard makes handling customer queries smooth & efficient. also WhatsApp automation and customer support. Pros The platform is user-friendly and packed with powerful features for WhatsApp automation. and the multi-agent dashboards for handling customer queries and providing support. Cons Follow-up of customer support after closing the query. too many features which may not be useful to SME's like me Review Source BV Bob V. Commercial director Marketing and Advertising Used the software for: 1-2 years ### "Great software for handling heavy whatsapp traffic" February 20, 2025 5.0 Very good. Cannot think about doing all the manual work myself, this is a great a time saver Pros I've been using wati for over a year now and it is a great tool to help me manage easy whatsapp conversations and structure the workflow. The setup is easy and the support is good. We are doing over 100 whatsapp conversations per day so the need for a tool like this was big. Currently implementing Wati in my other company aswell. Cons Support might be a bit slow in response, but when you get in touch with them they help you with all the questions that you need help with Review Source Santanu P. Promotion Manager Education Management Used the software for: Less than 6 months ### "Best WA Product Ever" April 19, 2025 5.0 I've been using wati since the past 4 months and I must say that I liked it a lot. Pros Easy to use and also lets us connect google sheet and run campaign from it. It also lets us set up a flow which is very helpful to acquire customers Cons Chatbot is a little expensive. Otherwise it is very much easy to use. Also, it woukd be better if we could create contact boxes so that all the contacts do not mix up. Switched from [Interakt](https://www.capterra.com/p/241014/Interakt/) Because of the complex structure and process Review Source Nithin G. Director Real Estate Used the software for: 1-2 years ### "Wati - Must Go Whatsapp Marketing Tool for Small Businesses" February 15, 2025 5.0 Awesome, best one in the market, must use for all small business owners Pros User friendliness and very easy to use. All my team are very happy to use it. Cons Monthly Subscription Price is slightly high compared to others but worth it as a small business owner, since I've less time for stuff. Review Source BV Bruno V. Product Owner Information Technology and Services Used the software for: Less than 6 months ### "Partner from Brazil, I use and recommend" April 21, 2025 5.0 I had a great experience, today I am a partner of Wati and I have more than 5 accounts of my customers connected to Wati. I feel very satisfied. Pros Debureaucratization of the hiring process. Software intent and easy to understand. API with a complete and accessible documentation. Cons Chatbot builder a little outdated compared to those available on the market. Native external integrations or via HTTP Request, little exploited. Review Source aS ayush S. Director Leisure, Travel & Tourism Used the software for: Less than 6 months ### "Cost effective , informative videos , easy use template feature " April 20, 2025 5.0 The overall experience is great as the features are useful and we are using it for business for quick reach and respond Pros Wati allows me to create multiple templates and send multiple broadcast messages to my audience. It help us to on analyze on real time message with with quick automation reply plus it's cost effective there support team is very generous help videos they made for every features are also useful Cons Sometimes it takes time from team wati to provide support and there again and again email full the mailbox Review Source Husain T. CEO Information Technology and Services Used the software for: I used a free trial ### "WATI - The Perfect WhatsApp Solution" December 11, 2024 5.0 We are tech agency, for my client we use transactional notification from our website Pros 1.The platform makes it incredibly easy to use and campaigns quickly. 2. offers a wide range of features, including automation bots. 3. The messaging limit automatically increased without us having to inform the team. We primarily use Wati for broadcast messages and appreciate the detailed analytics it provides, which help us gauge the effectiveness of our campaigns. User management is straightforward, and the platform is entirely self-serve, eliminating any dependency on the Wati team. Overall, Wati has been a reliable solution for our WhatsApp marketing needs Cons 1\. Price is quite high. 2. Campaign filters have some limitations. Review Source PB Prasad B. Web Developer Information Technology and Services Used the software for: Less than 6 months ### "Full Featured Pack of WhatsApp Marketing" January 31, 2025 4.0 Overall, I think WATI is good, but I am not happy with their user interface or customer service. Pros WATI has the best features among its products. Cons The user interface is very bad. Difficult to find options. Review Source ML Mitul L. Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Seamless Automation & Great Support!" November 14, 2024 5.0 This tool has allowed us to create personalized customer experiences with ease. We’ve seen an increase in engagement and conversions since implementing WATI. It’s intuitive, and the automation options are just what we needed! Pros WATI is a powerful WhatsApp automation tool with key benefits like efficient message automation, an easy-to-use interface, and personalized customer engagement, making it ideal for handling high volumes of customer inquiries. It integrates well with CRM systems and provides valuable analytics for optimizing communication. Cons it may be pricey for smaller businesses, lacks some advanced customization options, and can have a learning curve for full utilization. As a WhatsApp-specific tool, it’s also dependent on WhatsApp’s policies which might limit flexibility for some businesses. Review Source RJ Rohit J. Senior Cruise Counsellor Airlines/Aviation Used the software for: 1-2 years ### "We found WATI to be very reliable" November 19, 2024 5.0 We have been using WATI for more than a year and have found it to be very reliable and flexible. WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool. We are very satisfied with WATI and will definitely recommend it to budding/growing consumer businesses worldwide! Pros WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool. Cons By default, the chat closes after 24 hours and only opens when a guest sends a text Review Source VR Verified Reviewer CTO Information Technology and Services Used the software for: 2+ years ### "Good platform for whatsapp " November 13, 2024 4.0 Pros Good platform for whatsapp api, also multiple user system is good. Cons Price is very high as compared to other service providers Review Source AS Amit S. Managar Architecture & Planning Used the software for: Less than 6 months ### "Customer Support and pricing are too high." December 19, 2024 5.0 They have multiple featured but pricing are too high and no Customer support. Pros Shopify Integration l like the most, They also have Catelog feature. Cons Customer Support and pricing are too high. 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