# Page 4 | Wati Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Wati the right Conversational AI Platform solution for you? Explore 203 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204314/WATI/reviews --- Wati 4.6 (203) [View alternatives](https://www.capterra.com/p/204314/WATI/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 14th, 2026 # Page 4 - Reviews of Wati ## Showing most helpful reviews Showing 76-100 of 203 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use OK Onkar K. Director Health, Wellness and Fitness Used the software for: 1-2 years ### "Kickstart your WA Business easily" September 24, 2024 4.0 Wati provided easy plug and play to kickstart your campaigns with most needed integration in place (CRMs). The onboarding took not more than 24 hours. And our first campaign was running within 48 hours. The analytics however could be better. They can integrate AI to help correcting message templates especially to enable easy approval process. Creating short basic bot automation is fairly easy l. However these bots can be very simple and complex functions are not possible. The support team however can be far far better. Most times the queries are answered with links to DIY articles and videos, which is not helpful. Analytics is okay for basic insights however the product could have much better functionality to combine analytics across campaigns, run comparative studies and A/B testing within the tool. Pros Pretty easy to use admin interface. Bot functionality and integrations are upto the mark. Cons Not having an account manager. Though wati has created excellent video content for self learning, an account manager facility would go a long way towards building complex products. Switched from [Twixor](https://www.capterra.com/p/199970/Twixor-EnCaps/) Ease of use. Better features and functionality of wati Review Source Babar S. Director Financial Services Used the software for: 1-2 years ### "Good software to help move your business forward" October 7, 2024 4.0 Very good software. Any business can utilise this for customer engagement. Pros The functionality of the software can aid any business. Cons Can be slow at times and lacks responsiveness Review Source SF Sergio F. Founder Insurance Used the software for: 1-2 years ### "Easy to use" October 8, 2024 5.0 Great experience, I like it and its easy to use and to integrate in our processes Pros Its very simple to use and very affordable Cons The UI sometimes doesnt work smoothly when we search customers. And you can´t set as unread a conversation Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Wati Easy to use, time to market, and access to the api Review Source VK Vipin K. Artist Arts and Crafts Used the software for: 1-2 years ### "Great experience " November 15, 2024 5.0 Good experience,i feel so much time saving Pros Automation is verry easy to use,and chatbots Cons Nothing i thing is bad in here,i like it Review Source RS Raman S. Manager Information Technology and Services Used the software for: 6-12 months ### "Wati an excellent whatapp tool" March 26, 2025 5.0 Overall it pretty good , satisfied with the solution Pros User Freindyly solution, even for the beginners Cons No problem as such, may be analytics can be improved Review Source bC bradley C. Sales rep Retail Used the software for: 1-2 years ### "Great app wonderful for customers and businesses " November 7, 2024 5.0 It's great app works good, for customers Pros Easy to use and very user friendly can take pictures and share audio great app Cons I liked everything about it they only thing I didn't like is that couldnt open chats once closed Review Source DM Diptanil M. Senior Manager - Operations and Support E-Learning Used the software for: 1-2 years ### "A Game-Changer for Our Broadcasts" September 6, 2024 5.0 WATI has been a game-changer for how we connect with our audience. Its simple, intuitive interface makes it easy for us to create, schedule, and send messages to everyone we need in just a few clicks. We love that we can segment our audience, ensuring our messages always reach the right people at the right time. Personalizing our broadcasts has never been easier, and it’s made a noticeable difference in engagement. The analytics feature helps us understand what works best, providing valuable insights to fine-tune our communication. The integration with WhatsApp means our messages reach our audience quickly and reliably, which is exactly what we need. What we appreciate most is how much time WATI saves us with its automation features. It lets us focus more on creating meaningful content and less on the technicalities. WATI has truly simplified our communication efforts. Pros There are many pros of WATI such as easy to navigate UI, Effective Audience Segmentation, seamless whatsApp integration, cool automation features and many more. Cons limitations in customizing message templates and layouts, which may restrict creativity in designing unique broadcasts. Review Source Anmol A. Performance Marketing Manager Computer Software Used the software for: 1-2 years ### "Must have for WhatsApp Marketing" September 8, 2024 5.0 Our Experience has been really good with Wati especially for countries like India, where whatsapp is the primary mode of communication. There are lot of good features like chatbot, sequencer, custom tracking of urls. Pros \- Wide range of integrations & API, especially liked integration with Hubspot and Google Sheets. - Good Chatbot creation UI - Launching newer features faster. Cons \- Deliverability sometimes gets throttled, but it's mostly on meta's problem. - UI of their mobile app, but they have redesigned it now. Alternatives considered [Haptik](https://www.capterra.com/p/186856/Chatbots/) Reason for choosing Wati Saw good reviews of wati, and haptik was a new product. Review Source TV Tomás V. CCO Real Estate Used the software for: 2+ years ### "Good experience " October 4, 2024 5.0 Very good. We subscribed about 2 years now and since then our customer service and b2c are more robust and scalable. Pros Chatbots anda sandbox are really friendly and usefully, specially the automation configuration. Cons Wish there would be more sophisticated time of day decision based automation. Review Source DK Devesh K. Founder Apparel & Fashion Used the software for: 6-12 months ### "Grow with Wati" October 17, 2024 5.0 My overall experience good and I am enjoying to grow my business Pros I liked the software monthly retainer fee Cons some time msgs not deliver, but yes after some time it will auto deliver Switched from [IntakeQ](https://www.capterra.com/p/147369/IntakeQ-Online-Intake-Forms/) For startups, wati is good for everything like customer support, promotions, automation plugins Review Source MA Mark A. IT Systems Administrator Information Services Used the software for: 1-2 years ### "A great WhatsApp integration solution. " September 9, 2024 5.0 When we needed a way to integrate Whatsapp functionality into our win32 Claims management software (Proclaim) I was able to narrow it down to a few for testing. The RET API Wati have implemented is very good, easy to develop for and works well. The web GUI and template maintenance system is also very easy to use. I had to use WATI support to troubleshoot a brief outage one time in the last year, but it was resolved quickly. Their support got back to me quickly and communicated well. I would recommend WATI to anyo9en who wants an out of the box team inbox for Whatsapp, or an easy to implement REST API. Pros I like the REST API, ease of use , and the reliability of the service. Cons Occasionally a WhatsApp number wont be reachable by WATI, there seems to be no explanation when this happens, but I suspect its the WhatsApp network rather than WATI themselves. Thankfully its quite rare. And WATI reports correctly that it wasn't delivered. Review Source kA kumar A. Marketing Manager Apparel & Fashion Used the software for: 6-12 months ### "A must tool for Whatsapp chat automation" September 7, 2024 5.0 Working with WATI is easy really easy, in case of any issue or problem I can easily reach to their customer support anytime. The best ppart is navigation, chat management, cohort management, imtegration with my ecommerce platform was very easy. Pros I like the ease of using the platform of WATI. from implementation, integration and creating various chat flow or automation, WATI is easy to use. Cons The cost of WATI is little bit on higher side. Review Source Kapil P. Associate Director Financial Services Used the software for: 6-12 months ### "WATI for Business" September 3, 2024 5.0 WATI.io is generally viewed positively for its user-friendly interface, effective customer support, and automation capabilities, users have also expressed concerns about technical issues, the effectiveness of customer support in complex situations, and the pricing structure. These factors contribute to a mixed overall experience with the platform. Pros ATI.io is a platform designed to enhance business communication through WhatsApp, providing various features that streamline customer interactions. It has seamless User-Friendly Interface, Automation Capabilities, Integration with Popular Tools like Google Sheets, WooCommerce, and Zapier. Multi-User Access. It stands out for its ease of use, robust automation features, and the ability to integrate seamlessly with other tools, making it a preferred choice for businesses looking to enhance their customer engagement through WhatsApp. Cons Customer Support, Reporting Limitations, Pricing Concerns Review Source SF Sébastien F. Cofounder Leisure, Travel & Tourism Used the software for: 1-2 years ### "Best value for money to have a fully capable business running on whatsapp" September 17, 2024 5.0 Amazing value for the price paid, I run 30% of my business sales on it, and generate customer love through automated messaging Pros Convenient, with a clean web interface, really helpful for customer care team with a centralised whatsapp account, possibility to assign agents, great integration of a click-to-whatsapp on our website that clients love, a mobile app to handle request on the go, quick response, template management. And ZAPIER integration to automate all this! Cons Mobile app can still improve to have a perfect UI, would also be nice to be able to edit a template directly into wati when it's rejected by facebook Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Intercom](https://www.capterra.com/p/134347/Intercom/) Reason for choosing Wati Price and features are better on wati, also easier integration Review Source LH Levi H. SEO Manager Consumer Services Used the software for: I used a free trial ### "Dashboard is very good, UI is user friendly." January 10, 2025 5.0 Pros Dashboard is very good, UI is user friendly. Cons Customer Support and Pricing is high as compare to other. Switched from [Gupshup](https://www.capterra.com/p/233786/Gupshup/) No Such reason I want to try new platform Review Source SB Shubham B. Founder and CEO Education Management Used the software for: 2+ years ### "I have been using Wati for 2 years now. " September 10, 2024 5.0 GReat, really really great. It's a must tool for any new business. Opimistion customer operations becomes a piece of cake with Wati. It;s also really user friendly and nothing technical that my team can't handle or setup. Pros I have been using Wati for 2 years now. We have built and extensively integrated system with our LMS. We used to send reminder, track attendance, send wallet information, leave information, class joining links, and notes. The consumer reached out to us through Wati for any queries, and we automated 90% of the queries through their inbuilt workflows, and that helped us optmised out cost. With just 1 Customer Suppoer agent, we were able to server almost 1000 students, handling 100 of classes everyday, across 3 different time zone. Wati is an amazingly powerful tool for any business. Cons The payment transaction failed many times, but I think it might be my card issue. Review Source Abhijeet J. Founder Education Management Used the software for: 2+ years ### "Wati is our first bsp" September 12, 2024 5.0 its good, i am using it since last 3 to 4 years, so far so good Pros We started with wati as our first bsp, whatsapp business definitely helps you grow your business and wati helps you achieve that Cons nothing much initially the delivery was little slow but then they fixed it Review Source PM Prasanthi M. HR Computer Software Used the software for: 2+ years ### "Efficient and User-Friendly WhatsApp Solution for Easy Customer Engagement" September 16, 2024 5.0 our experience with WATI has been positive, and it consistently meets our communication and customer engagement needs. Pros WATI's integration with WhatsApp is smooth and user-friendly, making it easy to manage communications. Review Source Vikas A. Founder Marketing and Advertising Used the software for: 1-2 years ### "Best Tool for Whatsapp Automation" September 3, 2024 5.0 My overall experience with WATI has been amazing, it has led to increased showup for our client's events, which has led to higher conversions on the backend which leads to higher profitability overall. Pros I liked the easy-to-understand interface and features and the best part is scheduling the 1-1 reminders for webinars and other online events for our clients. Cons It's confusing sometimes in which category you should get the template approved, whether it should be in Marketing or utility and sometimes gets approved in utility and sometimes it does not get approved. Review Source ZA Zaid A. Account Manager Marketing and Advertising Used the software for: Less than 6 months ### "CAREFUL – DO NOT SUBSCRIBE!" February 3, 2025 1.0 It has been an absolutely horrible experience. They are only after money and provide no support. They keep ignoring my emails, which, by the way, is the only way to cancel your membership. Despite this, they continue to charge me every month. Now, I have to cancel my bank card to stop the direct debit. BE CAREFUL – DO NOT SUBSCRIBE! Pros I have been trying to cancel my membership for three months now. There is no direct phone number, and they can only be contacted by email. Today, I sent my third email, but I still haven’t received a response. Cons impossible to contact, too complicated and no support Review Source Response from WATI.io February 7, 2025 Hi Zaid, we’re sorry to hear about your experience, and we sincerely want to make things right for you. Our team takes customer concerns seriously, and we want to resolve this issue as quickly as possible. Please reach out to us directly at Shirish@wati.io and Dheeraj@wati.io, and we will personally ensure that your request is handled promptly. We appreciate your patience and look forward to assisting you. Thank you! Team Wati RK Ruth K. Tuition Manager Education Management Used the software for: 6-12 months ### "Using Wati as a first contact for sales" September 10, 2024 4.0 We've been using Wati for our first-response sales service for a year, and it’s proven to be a valuable tool for automating customer interactions. If you frequently handle recurring service questions or need to prequalify leads, Wati simplifies the process. Pros It’s intuitive and user-friendly for building chatbots, though broadcast and trigger settings can be tricky. The webhook integration with our CRM ensures seamless customer interactions. Overall, Wati has significantly improved our customer support and saved time for our sales team. We haven't had the need to interact with Wati's customer support team yet. Cons While the software works well most of the time, occasional glitches can occur, so it’s important to stay vigilant and be ready to step in if a bot fails. Review Source SM Sandeep M. BDM Apparel & Fashion Used the software for: Less than 6 months ### "Easy to Use with Great Templates, but Chatbot Could Be Faster" October 16, 2024 5.0 Overall, I feel that WATI is a reliable and useful tool for businesses looking to enhance their marketing efforts through WhatsApp, with only minor areas for improvement. Pros I liked most about WATI is its ease of use and seamless integration with Shopify. The predefined templates that require minimal adjustments also seem to be a standout feature for me. Cons sometimes slow loading time of the chatbot is frustrating rest all is good Review Source Sathwik D. Head of Customer Success and Operations Information Technology and Services Used the software for: 1-2 years ### "The best! " September 6, 2024 5.0 Awesome Pros Everything offered by Wati 1. Easy to use platform. 2. Best in class customer support. 3. High-end features, enables you to manage everything regards to WA under one platform. Cons Nothing as such I came across. We've been using Wati almost for year now. Review Source AV Alok V. Dev Information Technology and Services Used the software for: 2+ years ### "Best service " September 17, 2024 5.0 They are providing more API for Apps integration. Pros Our team likes the dashboard and most things are compatible with every platform with API. The support system is perfect. Cons Giving more options is not cons We want a setting like Basic and Advanced view so that we can do fast Review Source AK Amly K. Relationship Manager Consumer Services Used the software for: I used a free trial ### "Wati is fantastic and amazing in help my work easier" September 4, 2024 5.0 I am a happy client of Wati. Very comfortable with Wati and it is making me perfectly awesome with clients with spot response and resolution management. Pros It is very easy to use and the best for client management. Gets the best results and quality result Will keep using it going forward. Cons Annual fee could have been a bit less. Otherwise there is no other issues. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.