# Wati Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Wati the right Conversational AI Platform solution for you? Explore 203 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204314/WATI/reviews --- Wati 4.6 (203) [View alternatives](https://www.capterra.com/p/204314/WATI/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 14th, 2026 # Reviews of Wati Ease of use 4.6 Customer Service 4.2 ## Pros and Cons in Reviews yossi o OwnerGraphic Design, 2 - 10 employeesUsed the software for: 6-12 months. “It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes.“ December 23, 2025 NS Nicholas S CEOInternet, 2 - 10 employeesUsed the software for: Less than 6 months. “The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and documentation use dark patterns that make it hard to find the actual cancellation form.“ November 11, 2025 Aditya P AssociateE-Learning, 501 - 1,000 employeesUsed the software for: More than 2 years. “The interface is simple, and it really helps us respond faster to customers and stay organized also very good at sending WhatsApp messages to learners.“ December 24, 2025 KJ Kaushal Kumar J Zoho DeveloperInformation Technology and Services, 2 - 10 employeesUsed the software for: I used a free trial. “one thing i least like about wati is that sending images is a little inconvenient because we have to save the image locally first then it can be sent.“ December 24, 2025 yossi o OwnerGraphic Design, 2 - 10 employeesUsed the software for: 6-12 months. “It reduced response times by more than half, improved the quality of automation for agents, and vastly increased customer satisfaction.“ December 23, 2025 SA Sulimam A Designs kitchenDesign, 2 - 10 employeesUsed the software for: 1-2 years. “Sometimes it feels limited in automation options and not flexible enough for complex workflows, and it can take time to set up properly.“ December 25, 2025 JJ Jonathan J DevOps EngineerComputer Software, 51 - 200 employeesUsed the software for: 6-12 months. “Without a doubt, it is a quality product that will help you automate and stay on top of all situations in your companies or chats.“ December 26, 2025 Yashraj J IT ManagerFurniture, 51 - 200 employeesUsed the software for: More than 2 years. “Its server issue, most of the time its shows timeout or no conversation found.“ December 26, 2025 ## Showing most helpful reviews Showing 1-25 of 203 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Yashraj J. IT Manager Furniture Used the software for: 2+ years ### "Best Whatsapp Automation Tool" December 26, 2025 5.0 My Overall experience with WATI is good. Its very useful but a little bit costly but its giving a lot of features that will enhance your business. Pros I like the most about WATI is customer support and chatbot. Its really helpful for me. Chatbot setup and implementation is very easy at WATI. I loved it. And Its integration with google sheet is plus. Cons Its server issue, most of the time its shows timeout or no conversation found. It is very disappointing for me. Switched from [Haptik](https://www.capterra.com/p/186856/Chatbots/) Because WATI provide us official API by META. Review Source Jaime Andrés C. CEO Marketing and Advertising Used the software for: 2+ years ### "A Must-Have Tool for WhatsApp Automation and Customer Engagement" July 7, 2025 5.0 Our overall experience with WATI has been excellent. It’s become a core tool in the way we run promotional and loyalty programs. The platform is stable, user-friendly, and always improving. Their support team has been quick and helpful whenever we’ve had questions. For a growing company like ours, WATI has helped us scale faster and serve our clients better. Pros WATI has been incredibly versatile and reliable for all our WhatsApp-based projects. What stands out most is how easy it is to set up powerful workflows without needing to code. It allows us to automate everything from user registration to prize redemptions, while still keeping the tone very human and personalized. The broadcast tools and analytics are also very useful for campaign tracking. Cons There were some minor learning curves at the beginning when setting up more complex logic paths in the flows. Also, some advanced customization options could be more flexible, but overall, nothing that impacted performance or delivery. Alternatives considered [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing Wati Wati is a user friendly tool and very easy to integrate with 3rd parties. Webhooks is an excellent way to develop prototypes and ready to use solutions for our businesses. Switched from [Conversational Cloud](https://www.capterra.com/p/225424/Conversational-Cloud/) Libeperson was a very technical tool and very expensive for us to make taylor made solutions. Review Source JS Jasvinder S. Real Estate Research Used the software for: 6-12 months ### "Easy-to-use WhatsApp automation tool for growing teams" April 18, 2026 5.0 Overall, my experience with Wati has been positive. It has helped improve our response time and made customer communication more organized. Despite a few minor issues, it’s a reliable tool for businesses handling high volumes of WhatsApp interactions. Pros Wati makes it very easy to manage WhatsApp conversations in one place. The interface is simple, and features like automation, quick replies, and chatbot help save a lot of time. It’s especially useful for handling multiple customer queries efficiently. Cons There are occasional delays and some features could be more customizable. Pricing can feel a bit high for smaller teams, and initial setup might take some time to fully understand. Review Source TMAHT Tarek Mohamad Al Haddad T. manager Arts and Crafts Used the software for: I used a free trial ### "Extremely disappointed with Wati." April 13, 2025 1.0 I had high hopes for their platform given the features advertised, but their customer service is completely unreliable. I booked a Google Meet call through their official calendar — they never showed up, and no follow-up was provided. On top of that, they claim to offer monthly billing, but in reality, force annual payments once you proceed to checkout. The lack of transparency and poor communication makes it very hard to trust this company, especially for businesses relying on real-time messaging. I’m switching to a more responsive and honest platform. Cons their customer service is completely unreliable Switched from [respond.io](https://www.capterra.com/p/179311/Rocketbots/) it was a mistake, I had high hopes for their platform given the features advertised, but their customer service is completely unreliable. Review Source Response from WATI.io April 25, 2025 Hi Tarek, Thank you for taking the time to share your feedback — we're truly sorry to hear about your experience, and we understand how frustrating and disappointing this must have been. Missing a scheduled call and not following up is absolutely not the experience we aim to provide. Your time is valuable, and we sincerely apologize for dropping the ball. We've taken your feedback seriously and are already reviewing our internal processes to ensure this doesn’t happen again. We’re grateful for the opportunity to learn from this and improve. If you’re open to it, we’d love a chance to make things right. Our team is here to help, and we’d be happy to set up a dedicated call at your convenience. Please reach out to us directly at Shirish@wati.io & Ashwin@wati.io so we can help resolve your issue at the earliest. Wishing you all the best in your journey ahead, and thank you again for your honest feedback — it’s helping us become better. Best wishes, Team Wati AR Angad R. CEO Financial Services Used the software for: 1-2 years ### "Get Going on Whatsapp with Wati - as simple as 1 - 2 - 3!" April 15, 2025 5.0 We have had a wonderful experience with Wati. We were referred to Wati by another SMB and I am glad about it. The setup was quick and easy. Chatbot was very intutive. Pros Quick setup, easy to use, able to delegate task/role to team. Proactive approach towards supporting new customers Cons Monthly service fee is on the higher side. Unable to manage multiple whatsapp numbrs on 1 account Alternatives considered [Haptik](https://www.capterra.com/p/186856/Chatbots/) Reason for choosing Wati Ease of use, simple platform, able to make quick changes, customer support. Review Source SR Shekhar R. Head-Marketing Automation Marketing and Advertising Used the software for: 1-2 years ### "WATI is WHAT I prefer being Marketing Automation Head" November 22, 2024 5.0 The WATI is excellent tool for WhatsApp Marketing and the customer support is so fast and they keep a watch till they nail the query. Pros The most easiest tool for WA marketing solution i found was WATi. I work as Marketing Automation Head for Digital marketing company and I have hands on experience with many solution providers, but WATI is WHAT I prefer. Cons Nothing as such, I am very comfortable with WATI. Switched from [Pinnacle Enterprise](https://www.capterra.com/p/143886/Pinnacle-Enterprise/) User friendly and going along with technology, updating on time. Review Source RS Royston S. Digital Marketing Manager Events Services Used the software for: Less than 6 months ### "Good and budget friendly API software" May 27, 2025 4.0 Overall a very good and competitive software for running WhatsApp campaign. Easy to set up campaigns and braodcast. Pros The best part of the software is the variety of options available for running campaigns, especially the Re-try option to failed contacts, which is very needed as otherwise manually retrying is very time consuming. We have seen a good send ratio because of this option. Also creating campaigns are very easy and running broadcasting is few clicks. Cons The least about it is there is no direct on call customer support, every time we need to depends on send mail and then waiting for them to reply. Alternatives considered [Gupshup](https://www.capterra.com/p/233786/Gupshup/) Reason for choosing Wati Pricing is much better in WATI and no complicated setup Review Source AG Aditya G. co-founder E-Learning Used the software for: 2+ years ### "3 years of wati" October 9, 2024 4.0 I've been using WATI for 3 years now, and overall, I'm really happy with it. It's simple, solid, and reliable. One suggestion would be to add a warning if there's ever downtime, but apart from that, the service has been great from a technical standpoint. I did notice some gaps in support, but I brought them up, and they were quick to improve, which makes me feel like they're really listening to their users. They're also putting more effort into teaching users about the new features they're offering, like Knowbot and some of the more technical aspects of Chatbots. I find their broadcasts very reliable, and their chat support is pretty good, too. There are a few more features I think could be added, and I hope those are in the works. Overall, it's an almost perfect solution for small businesses looking to manage their customers on WhatsApp. Pros Its Simple and solid as a tech. Support has some gaps which I had addressed and they improved on it, so it really feels they are listening to us. They are focusing on giving more knowledge of their new values they provide such as knowbot and some new technicalities of Chatbots. Broadcasts are very reliable. Chat Support is Good. Almost perfect starter for a small scale company to keep track of customer on whatsapp. Cons If there is downtime there can be a Warning added. Few some additions are required, Which are hopefully in pipeline. Alternatives considered [yellow.ai](https://www.capterra.com/p/194013/Yellow-Messenger/) Reason for choosing Wati pricing and solid software of wati over came the offer by yellow.ai overall chatbot was very confusing of yellow. Switched from [Engati](https://www.capterra.com/p/165384/Engati/) reliability of wati over Engati, tried engati for 2 month, the experience was beyond bad. Review Source VR Verified Reviewer Technical business analyst Consumer Services Used the software for: Less than 6 months ### "Good platform who have More Marketing work" December 25, 2025 4.0 Pros The chatbot creation is very simple and handy. Technical and non technical can person understand quickly. Cons we cant used that for multi-agent, only one user has to handle this. Our platform is a case management which is least compatible with our use case. But still, we will use it for lead capture via marketing Alternatives considered [TimelinesAI](https://www.capterra.com/p/211597/TimelinesAI/) Reason for choosing Wati in our use case it is of multi agent communication and we dont spend more money just only login via 1 user Review Source Harshit A. HOD Operations and Support E-Learning Used the software for: 1-2 years ### "Solid robust Product" September 12, 2024 4.0 It is nice and Solid, Support assists well too, Happy customer. Pros Product is robust and Solid which makes it more trustworthy. It is simple with little to no fluff which makes it easier to get working with. It is now bread and butter of my work, use it daily with its integration with sheets and zapier. Cons Every tiny bit is priced and chargeable. only basic stuff is available with starter plan Alternatives considered [AiSensy](https://www.capterra.com/p/240134/AiSensy/)[Interakt](https://www.capterra.com/p/241014/Interakt/)[yellow.ai](https://www.capterra.com/p/194013/Yellow-Messenger/)[Engati](https://www.capterra.com/p/165384/Engati/) Reason for choosing Wati Product is solid and easy to work with, Makes life simpler Switched from [Engati](https://www.capterra.com/p/165384/Engati/) solid product with faster template approval times. Review Source PP Prateek P. Product Growth Education Management Used the software for: 1-2 years ### "Quizly.App/ My exeprience in using Wati." September 5, 2024 5.0 Good to use application for one's broadcast needs and customer support. It better and rightly priced than double-click. Pros We are using Wati from the time our product (Quizly.App) was launched into the market. We mainly use it to broadcast our updates to our customers. Wati also helps us to manage our customer queries as well. Recently we have added work flow automation as well onto our website. Wati has also been integrated to our Facebook market place account from which we generate our leads. Cons Since Wati has upgraded, some of their automation features are under very high premium. So we have currently stuck to the base version of wati. Alternatives considered [Interakt](https://www.capterra.com/p/241014/Interakt/)[DoubleTick](https://www.capterra.com/p/10003201/Double-Tick/) Reason for choosing Wati Pricing and ease of use and their customer support. Review Source SA Sulimam A. Designs kitchen Design Used the software for: 1-2 years ### "Muneeraaah" December 25, 2025 5.0 Overall, WATI is easy to use and very helpful for daily communication. It makes it simple to show clients our products, follow up fast, and manage messages professionally in one place. Pros Easy to chat with clients quickly and keep conversations organized. Also very easy to tag and notify other employees, share updates, and collaborate smoothly within the same chat. Cons The chatbot feature could be improved. Sometimes it feels limited in automation options and not flexible enough for complex workflows, and it can take time to set up properly. Review Source MK Manjunath K. Director Telecommunications Used the software for: 2+ years ### "Best tool for customer engagement " June 2, 2025 5.0 Overall its been amazing, i have tried many other provider none of them were better than wati, they always lacked features. Pros Customer support and ease of use. You can easily create a lot of automation and integrate internal tools to send customer specific messages Cons Android app is slow, it takes a lot of time to open app from notification bar. You also need to close and open app to get new messages. Switched from [Haptik](https://www.capterra.com/p/186856/Chatbots/) Its was bad, chat bot did not work at all Review Source RC Rajiv C. Operations Lead Education Management Used the software for: 6-12 months ### "Love the broadcasting feature" December 24, 2025 5.0 One stop solution for whatsapp business, i am using it for almost a year and everything is fine and sorted Pros I like the ui and how easy we can schedule the broadcast plus template approvals get quicky is a gem Cons nothing as such, need a feature request of we can delete multiple contacts together or select more than 100 Review Source SB Sumit B. Business Development Information Services Used the software for: 1-2 years ### "WATI.io has been a game-changer for our business!" June 10, 2025 5.0 The multi-agent dashboard makes handling customer queries smooth & efficient. also WhatsApp automation and customer support. Pros The platform is user-friendly and packed with powerful features for WhatsApp automation. and the multi-agent dashboards for handling customer queries and providing support. Cons Follow-up of customer support after closing the query. too many features which may not be useful to SME's like me Review Source HS Harshit S. Product Manager Information Technology and Services Used the software for: 6-12 months ### "Best for No Code automation chat bot" March 28, 2025 5.0 The Overall experience of the Wati was really good and helpful for my organization, most of the automation and bulk broadcast were easy and the messages looked authentic resulting in better response. Even we used wati for internal communications & followups. Pros Even a non technical person can create automation chatbots using drag and drop options. Automatic assigning of the chats to the agents have really helped me. Cons Sometimes the chatbots which were created breaks the flow and then we have to start the flow from starting. Review Source SP Sebastiao P. Digital Manager E-Learning Used the software for: 6-12 months ### "Amazing and a game-changer 🙌" March 21, 2025 5.0 Pros Wati was a game-changer for our company. Through it's many features, such as automations, quick replies, broadcast and metrics, we were able to take our costumer engagement to another level. Integration and implementation is quick and easy, and makes daily use pretty straight forward for our team. Since we started using Wati we've seen an increase in our customer interactions and participation so it is definitely a good bet as an WhatsApp tool. Cons It's analytics is not that insightful but I'm sure a future update will fix that Review Source KK Krishan K. Door Hardware Manufacturer Exporter Import and Export Used the software for: 2+ years ### "Very Good automation for all types of business" February 13, 2025 5.0 Overall experience is perfect. I am using wati from last two years. Pros Best automation, easy chatbot making, sequence, large data handling, broadcasting schedule, and instant template approval. Cons The pro version is expensive, and needs reliable pricing for pro facilities. Review Source sS sikandar S. ADMINISTRATOR Education Management Used the software for: 2+ years ### "Efficient and Reliable WhatsApp Customer Engagement " November 22, 2024 5.0 WATI has been an excellent tool for improving customer engagement through WhatsApp. It saves time, enhances team productivity, and improves response times with its automation and AI-driven insights. Pros WATI simplifies customer communication by consolidating messages in one platform. The automation for responses and efficient team collaboration stand out, and the analytics tools provide actionable insights to enhance performance. Cons The platform could benefit from broader integration options and more advanced customization for workflows, which would make it even more adaptable to complex business needs. Review Source RK Rakesh K. Marketing Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "#1 Tool for WhatsApp Marketing Automation" February 11, 2025 5.0 I am using wati for the past 2 years and i am very happy with their service, product updates to enhance my business automations. Their no code chat builders, webhook integrations are very easy and the customer support response was also too good Pros Its easy and no code chat builder is a must try option for me and customer service is also too good Cons Their billing payment method options are not so feasilble Review Source BV Bruno V. Product Owner Information Technology and Services Used the software for: Less than 6 months ### "Partner from Brazil, I use and recommend" April 21, 2025 5.0 I had a great experience, today I am a partner of Wati and I have more than 5 accounts of my customers connected to Wati. I feel very satisfied. Pros Debureaucratization of the hiring process. Software intent and easy to understand. API with a complete and accessible documentation. Cons Chatbot builder a little outdated compared to those available on the market. Native external integrations or via HTTP Request, little exploited. Review Source AT Akshay T. Purchase Engineer Mechanical or Industrial Engineering Used the software for: Less than 6 months ### "Good for communication purpose" February 13, 2025 4.0 Wati platform has very good customization in there whatsapp business api which helps us to reduce timing which required more on normal or business whatsapp. Pros Our Company has good experience with the use of Wati platform. It helps to our company to maintain good relationship or communication with our customers by providing them as early as response for there any query or any thing related to there products. Cons Normally we face issue in there customer care support but now days there pricing is on higher side as compared to other platforms. Review Source RJ Rohit J. Senior Cruise Counsellor Airlines/Aviation Used the software for: 1-2 years ### "We found WATI to be very reliable" November 19, 2024 5.0 We have been using WATI for more than a year and have found it to be very reliable and flexible. WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool. We are very satisfied with WATI and will definitely recommend it to budding/growing consumer businesses worldwide! Pros WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool. Cons By default, the chat closes after 24 hours and only opens when a guest sends a text Review Source VR Verified Reviewer CTO Information Technology and Services Used the software for: 2+ years ### "Good platform for whatsapp " November 13, 2024 4.0 Pros Good platform for whatsapp api, also multiple user system is good. Cons Price is very high as compared to other service providers Review Source VK Vipin K. Artist Arts and Crafts Used the software for: 1-2 years ### "Great experience " November 15, 2024 5.0 Good experience,i feel so much time saving Pros Automation is verry easy to use,and chatbots Cons Nothing i thing is bad in here,i like it Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.