--- title: "DataGroomr Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about DataGroomr Software - reviews, pricing plans, popular comparisons to other Data Preparation products and more." source_url: "https://www.capterra.com/p/204621/DataGroomr/" page_type: "product" language: "en" publication_date: "2026-09-30" --- # DataGroomr Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 30, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) DataGroomr ## What is DataGroomr? DataGroomr leverages Machine Learning to find duplicate Salesforce records automatically. Duplicates are loaded into a list where users can compare records side-by-side, select which values to retain, append new values and merge, resulting in a consolidated view of every customer. ## What is DataGroomr used for? [Data Quality](https://www.capterra.com/data-quality-software/)[Data Preparation](https://www.capterra.com/data-preparation-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $99 Flat Rate, Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for DataGroomr?[Manage this product listing](https://www.g2.com/products/datagroomr/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### DataGroomr 4.7 (10) VS. [4.9 (91)](https://www.capterra.com/p/10014524/Smarty/reviews/) Starting Price $99 Flat Rate, Per Year Starting Price $17 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (10) Ease Of Use 4.8 (267) Value For Money 4.6 (9) Value For Money 4.7 (217) Customer Service 4.8 (9) Customer Service 4.8 (234) ## DataGroomr alternatives [4.3 (6)](https://www.capterra.com/p/189447/Melissa/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Cognism](https://www.capterra.com/p/169083/Cognism/) [4.7 (267)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169083/Cognism/) [Prospeo](https://www.capterra.com/p/10012528/Prospeo-Email-Verifier/) [4.8 (331)](https://www.capterra.com/p/10012528/Prospeo-Email-Verifier/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10012528/Prospeo-Email-Verifier/) Highest Rated [Landline Remover](https://www.capterra.com/p/252254/Landline-Remover/) [5.0 (28)](https://www.capterra.com/p/252254/Landline-Remover/#reviews) Starting price $190.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/252254/Landline-Remover/) [View all alternatives](https://www.capterra.com/p/204621/DataGroomr/alternatives/) ## FAQs about DataGroomr Overview ### Which roles and teams benefit most from DataGroomr? DataGroomr is most used by Salesforce administrators, business analysts, and data specialists who clean, standardize, and maintain CRM records. Sales operations and sales support teams use it to improve lead and account data for reporting and outreach, while IT, systems, and engineering leaders oversee data governance and platform reliability. Answer based on 10 reviews Overview ### What company size and specific industries is DataGroomr built for? DataGroomr is designed for all organizations that use Salesforce as their CRM and need to keep records clean and free of duplicates. It is suitable for businesses of any size, including small companies, mid-market firms, and enterprise teams, across industries that rely on Salesforce for customer data management. Features and Usability ### What are the key features of DataGroomr? DataGroomr offers data cleansing and duplicate detection as core features, along with address validation, data verification, and match & merge for record quality control. It also includes data import/export, data transformation, master data management, and reporting/analytics for organizing, standardizing, and reviewing data across workflows. Getting Started and Support ### What training and onboarding options does DataGroomr offer? DataGroomr provides live online sessions, documentation, and videos for training. Live online sessions support guided instruction, documentation offers written reference material, and videos provide visual walkthroughs for self-paced learning and feature review. Getting Started and Support ### What customer support options does DataGroomr offer? DataGroomr provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. Without reviewer feedback on support experiences, no user sentiment about response times, helpfulness, or common frustrations can be stated. The listed channels indicate several ways to get assistance and self-service information. ## Features AI summary Based on 230 Data Preparation reviews Not all Data Quality products cover every must-have feature. Here is what Capterra reviewers flag as essential when choosing a solution: - **Data Capture and Transfer** (**50%** of reviewers rated this feature as critical) - **Address Validation** (**55%**) - **Data Import/Export** (**43%**) DataGroomr includes **Address Validation** and **Data Import/Export**, giving teams the tools to improve record accuracy and move data in and out of the system more efficiently. However, it does not offer **Data Capture and Transfer**. Instead, it provides other important capabilities that reviewers also value, including **Data Verification** (**39%**) and **Reporting/Analytics** (**50%**). These features help businesses check data quality, track issues, and make better decisions from cleaner information, allowing teams to maintain more reliable datasets over time. Data Import/Export 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications Data Transformation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Translate EDI formats into data suitable for use with company applications. Master Data Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Verify, organize, manage & store enterprise data assets in a centralized repository Match & Merge 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Looking at data from different sources and finding possible duplicates, or identical matches Address Validation Verifies and confirms the accuracy of an address Data Cleansing Removes data that is incomplete, inaccurate, or irrelevant from a dataset DataGroomr 9 features ### All Features - Address Validation: Verifies and confirms the accuracy of an address - Data Cleansing: Removes data that is incomplete, inaccurate, or irrelevant from a dataset - Data Import/Export: Import and export data to and from software applications - Data Transformation: Translate EDI formats into data suitable for use with company applications. - Data Verification: Process of checking different types of data for accuracy to avoid errors or inconsistencies - Duplicate Detection: Compare new data with existing records to detect duplicate entries - Master Data Management: Verify, organize, manage & store enterprise data assets in a centralized repository - Match & Merge: Looking at data from different sources and finding possible duplicates, or identical matches - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data --- Get Advice We can help you find the software with the features you need. Features 4.4 (10) 4.4 Based on 10 reviews ## Pricing Value for money 4.6 (9) Free Trial Basic $99.00 Flat Rate,Per Year Value for money 4.6 (9) 4.6 Based on 9 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (9) 4.8 Based on 9 reviews ## User reviews Overall rating 4.7 Based on 11 reviews Filter by rating Counts reflect reviews available in this feed. 5(8) 4(3) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Head of Rev Ops Used the software for: 1-3 years 5.0 November 4, 2026 AI summary based on a full review The application provides a straightforward user experience while offering powerful options for merging records, which is beneficial for managing multiple domains. However, users might find that it takes time to learn all the available features. Log in to unlock the full review, detailed ratings, and pros & cons Mia V. Global Systems Manager Used the software for: Less than 1 year ### "Great product for cleaning up duplicates in Salesforce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 21, 2022 The problem we solved with DataGroomr was performing mass merges of duplicate Salesforce records. This saved us hours and hours of manual work that frankly would not have gotten done if we didn't find this tool. Customer service was also very responsive and helpful. Pros After reviewing a few products, DataGroomr was by far the easiest to use while also meeting the needs of our complex dataset. What I like most about the product is the ability to do mass merges of duplicate records easily and based on criteria that I set. Cons We used DataGroomr for standard objects in Salesforce. It would be nice if we could also de-dupe records for a number of custom objects that we have. AC Alexis C. IT Director Used the software for: 1-3 years ### "Effortless Salesforce Data Management with DataGroomr" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 7, 2025 \[sensitive content hidden\], the integration team and support have been such big help serving our needs. Pros DataGroomr has been an excellent addition to our tech stack. It has helped us clean up our Salesforce Leads, Contacts, and Opportunities objects with highly efficient merge intelligence tools. Not only has it been great for our data hygiene, but it has also made lead data imports a breeze. Cons Added cost for big datasets like our Lead Object. Understandable but I add a con as it was mandatory. DS Dave S. Sales Support Manager Used the software for: I used a free trial ### "Simpler and better duplication catching than Cloudingo" 4.0 June 18, 2020 Clearly they are striving for an intuitive and user-friendly tool. That's a hard task because the nature of these operations is such that it can get very complex very fast. So far they are doing a good job of walking that tightrope. Pros There was no complex configuration of the tool. Right away it was able to search for duplicates and in fact it found numerous duplicates (with slightly different email addresses) that Cloudingo had not found. Cons As of yet, there is not a method available to import a list of people to multiple objects. Sometimes we have list of attendees at events that might already exist as Contacts, or Leads, or not at all. We need a process to check across the two objects before then creating a new Lead record. I met with some folks from DataGroomr and shared this with them. It's possible that an upcoming release which enables you to export your CSV with added info about the outcome for each record will make it possible for us to do what we need. As I write this it's June of 2020 so that feature may have been rolled out. SO Sales Operations Director Sales Operations Director Used the software for: Less than 1 year ### "Data Merge Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 20, 2022 Pros Once setup it's pretty easy to use, the data manipulation tools were an added bonus Cons The rules engine has a steep learning curve Andrew M. Analyst, Admissions Marketing Used the software for: Less than 1 year ### "Excellent Product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 17, 2022 Overall I'm happy with the purchase and wished I had more time to use it. Pros DataGroomr is very easy to set-up and use. The support is quite good and responsive. They even offered to add a feature for me when I asked for it. Cons It's a bit overzealous on the matches in contacts. I merge a lot but equally reject a lot of the matches. I can't blame it as so much information is similar and hopefully it learns over time. I often have to open the records in SF to compare further detail. Thankfully the links are prominent to open them. SB Salesforce Business Analyst Salesforce Business Analyst Used the software for: I used a free trial ### "Impressed with DataGroomr" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 14, 2020 We signed up for a free trial with DataGroomr and after pretty thorough testing had intended to purchase and implement it, but have unfortunately had to defer due to a contractual dispute with our previous supplier. From what I saw however I was keen to switch us onto this platform as it is much simpler and the customer service was miles ahead. Pros Compared with our existing deduplication software, DataGroomr was really simple to use, and the customer support was friendly and responsive. Cons The product is relatively new so there are still some features that are being worked on, but that said, each time we had a question or an issue, the team worked on it immediately and normally had a fix or upgrade deployed within a week. SD Systems Director Systems Director Used the software for: Less than 1 year ### "Powerful, User-Friendly, and a HUGE Time Saver! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 21, 2020 Pros Implementing Datagroomr in our Salesforce org was extremely simple. The software is very user-friendly and you have complete control over the matching criteria, filters, and confidence level so you can customize the product to your specific needs. Our org has well over 1 million records and so far this product has been more than capable of quickly analyzing the records. The customer service is AMAZING and \[SENSITIVE CONTENT HIDDEN\] has been able to quickly add functionality to improve the record review and merge process (i.e. adding capabilities to edit lookup and multi-select picklist values prior to merging). Cons I have not encountered any "cons" about this product so far. DS Data Specialist Data Specialist Used the software for: Less than 1 year ### "A great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 29, 2022 Pros Very customizable so we can really have the most control over the data that we are importing. The machine learning is reliable Cons Can be difficult when the product doesn't catch duplicates, or incorrectly flags duplicates. Eric B. Salesforce Administrator Used the software for: Less than 1 year ### "Saved me a lot of time" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 27, 2020 My overall impression is that it's user friendly, accurate and incredibly time-saving. Pros Logging into the web app and seeing a list of duplicates already waiting for me (without having to spend tons of time refining matching or duplicate rules) was a rush. Super easy to use and set up, and it found a lot of duplicates that our current rules did not. Cons $99 per year can be pricey for smaller organizations. 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