# DataGroomr Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about DataGroomr Software - reviews, pricing plans, popular comparisons to other Data Quality products and more. Source: https://www.capterra.com/p/204621/DataGroomr --- # DataGroomr Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 24, 2025 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) DataGroomr ## What is DataGroomr? DataGroomr leverages Machine Learning to find duplicate Salesforce records automatically. Duplicates are loaded into a list where users can compare records side-by-side, select which values to retain, append new values and merge, resulting in a consolidated view of every customer. ## What is DataGroomr used for? [Data Quality](https://www.capterra.com/data-quality-software/) Top alternative Featured Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $99 Flat Rate, Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for DataGroomr?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://datagroomr.com&name=DataGroomr) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### DataGroomr 4.7 (10) VS. [4.9 (91)](https://www.capterra.com/p/10014524/Smarty/reviews/) Starting Price $99 Flat Rate, Per Year Starting Price $17 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (10) Ease Of Use 4.8 (256) Value For Money 4.6 (9) Value For Money 4.7 (207) Customer Service 4.8 (9) Customer Service 4.8 (223) ## DataGroomr alternatives [4.8 (18)](https://www.capterra.com/p/250729/Phone-Validator/reviews/) Starting price $34.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.4 (111)](https://www.capterra.com/p/102848/EHS-Management-Software/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.8 (30)](https://www.capterra.com/p/232357/Email-Validator/reviews/) Starting price $5.90 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.3 (6)](https://www.capterra.com/p/189447/Melissa/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/204621/DataGroomr/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Import/Export 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications Data Transformation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Translate EDI formats into data suitable for use with company applications. Master Data Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Verify, organize, manage & store enterprise data assets in a centralized repository Match & Merge 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Looking at data from different sources and finding possible duplicates, or identical matches Address Validation Verifies and confirms the accuracy of an address Data Cleansing Removes data that is incomplete, inaccurate, or irrelevant from a dataset DataGroomr 9 features Verifies and confirms the accuracy of an address Removes data that is incomplete, inaccurate, or irrelevant from a dataset Import and export data to and from software applications Translate EDI formats into data suitable for use with company applications. Process of checking different types of data for accuracy to avoid errors or inconsistencies Compare new data with existing records to detect duplicate entries Verify, organize, manage & store enterprise data assets in a centralized repository Looking at data from different sources and finding possible duplicates, or identical matches View and track pertinent metrics to find patterns and gain insights from data Get Advice We can help you find the software with the features you need. Features 4.4 (10) 4.4 Based on 10 reviews ## Pricing Value for money 4.6 (9) Free Trial Basic $99.00 Flat Rate,Per Year Value for money 4.6 (9) 4.6 Based on 9 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (9) 4.8 Based on 9 reviews ## User reviews Overall rating 4.7 Based on 10 reviews Filter by rating 5(7) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AC Alexis C. IT Director Marketing and Advertising ### "Effortless Salesforce Data Management with DataGroomr" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 3, 2025 \[sensitive content hidden\], the integration team and support have been such big help serving our needs. Pros DataGroomr has been an excellent addition to our tech stack. It has helped us clean up our Salesforce Leads, Contacts, and Opportunities objects with highly efficient merge intelligence tools. Not only has it been great for our data hygiene, but it has also made lead data imports a breeze. Cons Added cost for big datasets like our Lead Object. Understandable but I add a con as it was mandatory. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reasons for choosing DataGroomr More affordable and demo was very accommodating Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. IM Isaac M. Data Specialist Insurance ### "A great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 28, 2022 Pros Very customizable so we can really have the most control over the data that we are importing. The machine learning is reliable Cons Can be difficult when the product doesn't catch duplicates, or incorrectly flags duplicates. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RR Rick R. Director of Engineering Non-Profit Organization Management ### "Great product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 28, 2022 Pros The machine learning of the tool made this an effective, easy to use solution for finding duplicates Cons It would be great if you could also run one time, targeted, specific queries for duplicates without having to set up a whole new matching algorithm Switched from [DemandTools](https://www.capterra.com/p/220017/DemandTools/) Price Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mia V. Global Systems Manager International Trade and Development ### "Great product for cleaning up duplicates in Salesforce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 20, 2022 The problem we solved with DataGroomr was performing mass merges of duplicate Salesforce records. This saved us hours and hours of manual work that frankly would not have gotten done if we didn't find this tool. Customer service was also very responsive and helpful. Pros After reviewing a few products, DataGroomr was by far the easiest to use while also meeting the needs of our complex dataset. What I like most about the product is the ability to do mass merges of duplicate records easily and based on criteria that I set. Cons We used DataGroomr for standard objects in Salesforce. It would be nice if we could also de-dupe records for a number of custom objects that we have. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 9, 2022 Thank you for the kind review. I just wanted to mention that DataGroomr does support deduping of custom objects. Please contact our support team (support@datagroomr.com) and we would be happy to demonstrate how to do set this up. AJ Adam J. Sales Operations Director Information Technology and Services ### "Data Merge Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 19, 2022 Pros Once setup it's pretty easy to use, the data manipulation tools were an added bonus Cons The rules engine has a steep learning curve Switched from [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) More users can access the solution, more freedom over rule frequency Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Andrew M. Analyst, Admissions Marketing Education Management ### "Excellent Product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 14, 2022 Overall I'm happy with the purchase and wished I had more time to use it. Pros DataGroomr is very easy to set-up and use. The support is quite good and responsive. They even offered to add a feature for me when I asked for it. Cons It's a bit overzealous on the matches in contacts. I merge a lot but equally reject a lot of the matches. I can't blame it as so much information is similar and hopefully it learns over time. I often have to open the records in SF to compare further detail. Thankfully the links are prominent to open them. Reasons for choosing DataGroomr Price and Good UI Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 9, 2022 Hi Andrew, quick suggestion... You can build your own Machine Learning Model that is trained on your data and should be more precise. You can learn more about this feature in our documentation (https://help.datagroomr.com/support/solutions/articles/44002125863-matching-models-creating) SH Susie H. Systems Director Staffing and Recruiting ### "Powerful, User-Friendly, and a HUGE Time Saver! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 14, 2020 Pros Implementing Datagroomr in our Salesforce org was extremely simple. The software is very user-friendly and you have complete control over the matching criteria, filters, and confidence level so you can customize the product to your specific needs. Our org has well over 1 million records and so far this product has been more than capable of quickly analyzing the records. The customer service is AMAZING and \[SENSITIVE CONTENT HIDDEN\] has been able to quickly add functionality to improve the record review and merge process (i.e. adding capabilities to edit lookup and multi-select picklist values prior to merging). Cons I have not encountered any "cons" about this product so far. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CB Claire B. Salesforce Business Analyst Leisure, Travel & Tourism ### "Impressed with DataGroomr" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 9, 2020 We signed up for a free trial with DataGroomr and after pretty thorough testing had intended to purchase and implement it, but have unfortunately had to defer due to a contractual dispute with our previous supplier. From what I saw however I was keen to switch us onto this platform as it is much simpler and the customer service was miles ahead. Pros Compared with our existing deduplication software, DataGroomr was really simple to use, and the customer support was friendly and responsive. Cons The product is relatively new so there are still some features that are being worked on, but that said, each time we had a question or an issue, the team worked on it immediately and normally had a fix or upgrade deployed within a week. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DS Dave S. Sales Support Manager Education Management ### "Simpler and better duplication catching than Cloudingo" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 17, 2020 Clearly they are striving for an intuitive and user-friendly tool. That's a hard task because the nature of these operations is such that it can get very complex very fast. So far they are doing a good job of walking that tightrope. Pros There was no complex configuration of the tool. Right away it was able to search for duplicates and in fact it found numerous duplicates (with slightly different email addresses) that Cloudingo had not found. Cons As of yet, there is not a method available to import a list of people to multiple objects. Sometimes we have list of attendees at events that might already exist as Contacts, or Leads, or not at all. We need a process to check across the two objects before then creating a new Lead record. I met with some folks from DataGroomr and shared this with them. It's possible that an upcoming release which enables you to export your CSV with added info about the outcome for each record will make it possible for us to do what we need. As I write this it's June of 2020 so that feature may have been rolled out. Switched from [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) We still have Cloudingo but have been frustrated by it for a while. We're trying DataGroomr as an alternative. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor June 24, 2020 Hi Dave, We appreciate your feedback and I just wanted to let you know we've added an ability to export matched and unmatched CSV records. Please try it out and let us know what you think... EB Eric B. Salesforce Administrator Newspapers ### "Saved me a lot of time" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 26, 2020 My overall impression is that it's user friendly, accurate and incredibly time-saving. Pros Logging into the web app and seeing a list of duplicates already waiting for me (without having to spend tons of time refining matching or duplicate rules) was a rush. Super easy to use and set up, and it found a lot of duplicates that our current rules did not. Cons $99 per year can be pricey for smaller organizations. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/204621/DataGroomr/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)