# DataGroomr Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is DataGroomr the right Data Quality solution for you? Explore 10 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204621/DataGroomr/reviews --- DataGroomr 4.7 (10) [View alternatives](https://www.capterra.com/p/204621/DataGroomr/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 24th, 2025 # Reviews of DataGroomr Ease of use 4.7 Customer Service 4.8 ## Showing most helpful reviews Showing 1-10 of 10 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mia V. Global Systems Manager International Trade and Development Used the software for: 6-12 months ### "Great product for cleaning up duplicates in Salesforce" January 20, 2022 5.0 The problem we solved with DataGroomr was performing mass merges of duplicate Salesforce records. This saved us hours and hours of manual work that frankly would not have gotten done if we didn't find this tool. Customer service was also very responsive and helpful. Pros After reviewing a few products, DataGroomr was by far the easiest to use while also meeting the needs of our complex dataset. What I like most about the product is the ability to do mass merges of duplicate records easily and based on criteria that I set. Cons We used DataGroomr for standard objects in Salesforce. It would be nice if we could also de-dupe records for a number of custom objects that we have. Review Source Response from DataGroomr February 9, 2022 Thank you for the kind review. I just wanted to mention that DataGroomr does support deduping of custom objects. Please contact our support team (support@datagroomr.com) and we would be happy to demonstrate how to do set this up. AC Alexis C. IT Director Marketing and Advertising Used the software for: 1-2 years ### "Effortless Salesforce Data Management with DataGroomr" April 3, 2025 5.0 \[sensitive content hidden\], the integration team and support have been such big help serving our needs. Pros DataGroomr has been an excellent addition to our tech stack. It has helped us clean up our Salesforce Leads, Contacts, and Opportunities objects with highly efficient merge intelligence tools. Not only has it been great for our data hygiene, but it has also made lead data imports a breeze. Cons Added cost for big datasets like our Lead Object. Understandable but I add a con as it was mandatory. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing DataGroomr More affordable and demo was very accommodating Review Source DS Dave S. Sales Support Manager Education Management Used the software for: I used a free trial ### "Simpler and better duplication catching than Cloudingo" June 17, 2020 4.0 Clearly they are striving for an intuitive and user-friendly tool. That's a hard task because the nature of these operations is such that it can get very complex very fast. So far they are doing a good job of walking that tightrope. Pros There was no complex configuration of the tool. Right away it was able to search for duplicates and in fact it found numerous duplicates (with slightly different email addresses) that Cloudingo had not found. Cons As of yet, there is not a method available to import a list of people to multiple objects. Sometimes we have list of attendees at events that might already exist as Contacts, or Leads, or not at all. We need a process to check across the two objects before then creating a new Lead record. I met with some folks from DataGroomr and shared this with them. It's possible that an upcoming release which enables you to export your CSV with added info about the outcome for each record will make it possible for us to do what we need. As I write this it's June of 2020 so that feature may have been rolled out. Switched from [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) We still have Cloudingo but have been frustrated by it for a while. We're trying DataGroomr as an alternative. Review Source Response from DataGroomr June 24, 2020 Hi Dave, We appreciate your feedback and I just wanted to let you know we've added an ability to export matched and unmatched CSV records. Please try it out and let us know what you think... AJ Adam J. Sales Operations Director Information Technology and Services Used the software for: Less than 6 months ### "Data Merge Tool" January 19, 2022 4.0 Pros Once setup it's pretty easy to use, the data manipulation tools were an added bonus Cons The rules engine has a steep learning curve Switched from [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) More users can access the solution, more freedom over rule frequency Review Source Andrew M. Analyst, Admissions Marketing Education Management Used the software for: Less than 6 months ### "Excellent Product" January 14, 2022 5.0 Overall I'm happy with the purchase and wished I had more time to use it. Pros DataGroomr is very easy to set-up and use. The support is quite good and responsive. They even offered to add a feature for me when I asked for it. Cons It's a bit overzealous on the matches in contacts. I merge a lot but equally reject a lot of the matches. I can't blame it as so much information is similar and hopefully it learns over time. I often have to open the records in SF to compare further detail. Thankfully the links are prominent to open them. Reason for choosing DataGroomr Price and Good UI Review Source Response from DataGroomr February 9, 2022 Hi Andrew, quick suggestion... You can build your own Machine Learning Model that is trained on your data and should be more precise. You can learn more about this feature in our documentation (https://help.datagroomr.com/support/solutions/articles/44002125863-matching-models-creating) CB Claire B. Salesforce Business Analyst Leisure, Travel & Tourism Used the software for: I used a free trial ### "Impressed with DataGroomr" August 9, 2020 5.0 We signed up for a free trial with DataGroomr and after pretty thorough testing had intended to purchase and implement it, but have unfortunately had to defer due to a contractual dispute with our previous supplier. From what I saw however I was keen to switch us onto this platform as it is much simpler and the customer service was miles ahead. Pros Compared with our existing deduplication software, DataGroomr was really simple to use, and the customer support was friendly and responsive. Cons The product is relatively new so there are still some features that are being worked on, but that said, each time we had a question or an issue, the team worked on it immediately and normally had a fix or upgrade deployed within a week. Review Source SH Susie H. Systems Director Staffing and Recruiting Used the software for: Less than 6 months ### "Powerful, User-Friendly, and a HUGE Time Saver! " August 14, 2020 5.0 Pros Implementing Datagroomr in our Salesforce org was extremely simple. The software is very user-friendly and you have complete control over the matching criteria, filters, and confidence level so you can customize the product to your specific needs. Our org has well over 1 million records and so far this product has been more than capable of quickly analyzing the records. The customer service is AMAZING and \[SENSITIVE CONTENT HIDDEN\] has been able to quickly add functionality to improve the record review and merge process (i.e. adding capabilities to edit lookup and multi-select picklist values prior to merging). Cons I have not encountered any "cons" about this product so far. Review Source IM Isaac M. Data Specialist Insurance Used the software for: Less than 6 months ### "A great product" January 28, 2022 5.0 Pros Very customizable so we can really have the most control over the data that we are importing. The machine learning is reliable Cons Can be difficult when the product doesn't catch duplicates, or incorrectly flags duplicates. Review Source EB Eric B. Salesforce Administrator Newspapers Used the software for: Less than 6 months ### "Saved me a lot of time" May 26, 2020 5.0 My overall impression is that it's user friendly, accurate and incredibly time-saving. Pros Logging into the web app and seeing a list of duplicates already waiting for me (without having to spend tons of time refining matching or duplicate rules) was a rush. Super easy to use and set up, and it found a lot of duplicates that our current rules did not. Cons $99 per year can be pricey for smaller organizations. Review Source RR Rick R. Director of Engineering Non-Profit Organization Management Used the software for: Less than 6 months ### "Great product" January 28, 2022 4.0 Pros The machine learning of the tool made this an effective, easy to use solution for finding duplicates Cons It would be great if you could also run one time, targeted, specific queries for duplicates without having to set up a whole new matching algorithm Switched from [DemandTools](https://www.capterra.com/p/220017/DemandTools/) Price Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.