---
title: "Bigin by Zoho CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Bigin by Zoho CRM the right Small Business CRM solution for you? Explore 745 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-10-19"
---

Bigin by Zoho CRM

4.7 (745)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated October 19th, 2026

# Reviews of Bigin by Zoho CRM

Ease of use

4.8

Customer Service

4.5

## Pros and Cons in Reviews

Mithil P

Mortgage AgentFinancial Services, Self-employedUsed the software for: I used a free trial.

“It helps me organize client and Realtor leads, track opportunities through each stage, schedule follow-ups and monitor referral sources—all in one place.“

September 8, 2026

Koya M

Co-Founder COOInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months.

“The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems.“

April 13, 2026

GJ

Glecenda J

Senior ExecutiveLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: I used a free trial.

“As a team with multiple team members operating overseas it helps every member to stay on track of the progress of inquiries within the company.“

August 25, 2026

DD

Dominic D

ConsultantInformation Services, Self-employedUsed the software for: I used a free trial.

“The only thing that surprised me a little was the need to archive emails in gmail (as opposed to delete), otherwise they won't persist in the CRM.“

June 19, 2026

NG

Nabil G

CEOEducation Management, 2 - 10 employeesUsed the software for: More than 2 years.

“It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale“

March 30, 2026

Mithil P

Mortgage AgentFinancial Services, Self-employedUsed the software for: I used a free trial.

“email management is tricky and doesn't work with all email providers.“

September 8, 2026

Juan Luis V

FounderFood & Beverages, 2 - 10 employeesUsed the software for: Less than 6 months.

“With Bigin, we now have a much clearer way to see our pipeline, keep track of conversations, and make sure leads do not get forgotten.“

July 4, 2026

Clarisa P

COOIndustrial Automation, 2 - 10 employeesUsed the software for: I used a free trial.

“This can limit the evaluation during the free trial for teams that need stronger process control“

January 6, 2026

## Showing most helpful reviews

Showing 1-25 of 745 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Mithil P.  
Mortgage Agent  
Financial Services  
Used the software for: I used a free trial

### "Simple, practical CRM for small businesses"

September 8, 2026

5.0

Bigin CRM has been a great fit for my mortgage business. It helps me organize client and Realtor leads, track opportunities through each stage, schedule follow-ups and monitor referral sources—all in one place. The interface is clean, easy to understand and doesn’t feel overwhelming. It offers a great balance of simplicity and customization. I would recommend Bigin to any small business or professional looking for an effective CRM without unnecessary complexity.

Pros

Bigin CRM has been a great fit for my mortgage business. It helps me organize client and Realtor leads, track opportunities through each stage, schedule follow-ups and monitor referral sources—all in one place.

Cons

email management is tricky and doesn't work with all email providers. I want to send bulk emails, but it doesn't allow

Review Source

AK V.  
VP - Sales  
Computer Software  
Used the software for: I used a free trial

### "Best CRM for small teams"

December 17, 2025

5.0

Overall experience has been great! It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance.

Pros

We had been exploring different CRM options for quite some time, but most either came with too many unnecessary features or lacked the essentials we needed. Another major challenge we faced was team adoption. With BIGIN, that completely changed. It offers exactly the right set of functionalities to track our daily activities, and my team found it extremely easy to use. The support has also been outstanding—whenever I’ve needed help, the support widget has provided quick and effective solutions. Highly recommend BIGIN to any team looking for a simple yet powerful CRM!

Cons

As such there are no negatives about the platform. All the functionalities work well - If I did have to point out something then maybe the fact that the mobile version doesn't have a couple of filters - which again is not a deal breaker.

Alternatives considered

[Odoo](https://www.capterra.com/p/135618/Odoo/)[Attio](https://www.capterra.com/p/259360/Attio/)

Reason for choosing Bigin by Zoho CRM

It offers exactly the right set of functionalities to track our daily activities, and my team found it extremely easy to use. The support has also been outstanding - whenever I’ve needed help, the support widget has provided quick and effective solutions.

Review Source

GR

Graeme R.  
General Manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "Bigin - Simple in a great way"

October 14, 2026

5.0

It's been a great experience. We tested a number of tools, and for us the functionality required matched the price we were willing to pay.

Pros

It's easy to use and very responsive. We were able to onboard the whole team in a day, and it's quickly become the heartbeat of the business.

Cons

We are really enjoying the product, and so it's hard to find many cons. We've submitted a few feature requests that are specific to our business.

Alternatives considered

[monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)

Reason for choosing Bigin by Zoho CRM

Price was way more competitive and setup was easy

Switched from

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)

Dynamics was difficult to use, administer and report from.

Review Source

DW

Dee W.  
Insurance Consultant  
Insurance  
Used the software for: I used a free trial

### "Insurance Consultant"

February 25, 2025

3.0

It has been great, just adding in new clients and sales each day. Watching the pipeline build and numbers to review growth.

Pros

The layout and features are very user friendly and understandable. Being able to input new data and organizing into different categories.

Cons

The training curve and all the bells and whistles

Review Source

Juan Luis V.  
Founder  
Food & Beverages  
Used the software for: Less than 6 months

### "Simple, practical, and easy to adopt"

July 4, 2026

5.0

Our overall experience with Bigin has been very positive. We have been using it for several months at JLP GLOBAL, and it has helped us bring more order to our lead management and follow up process. Before Bigin, part of our workflow depended too much on manual tracking. With Bigin, we now have a much clearer way to see our pipeline, keep track of conversations, and make sure leads do not get forgotten. What we appreciate most is that it feels practical. It does not try to be overly complicated, and that has made adoption much easier for our team. For us, it has been a smart and cost effective solution.

Pros

What we like most about Bigin is that it keeps things simple. At JLP GLOBAL, we needed a CRM that could help us organize leads and follow ups better, without adding a lot of complexity to our day to day work. Bigin has been very easy to understand and use from the start. It gives us a clear view of where each lead is, what needs to happen next, and who needs follow up. We also think the price makes a lot of sense for what it offers. For a small team that wants to be more organized without paying for a heavy CRM, it has been a very good fit.

Cons

What we liked least is that some integrations and automations take more trial and error than expected, especially when working with external tools. The CRM itself is simple, but some setup details can be less straightforward than they should be. Also, if you want very advanced workflows, you may need a bit of patience to get everything working the way you want. Still, for our needs, this has not been a major problem.

Review Source

Tamalyn J.  
Founder  
Media Production  
Used the software for: Less than 6 months

### "I love it for solopreneurs."

May 2, 2026

5.0

I have recommended it to 3 of my solo mutuals. I am an experienced systems admin, Salesforce Admin and am also well versed in Monday.com when I was someone's employee. It hits different when you are building your own business and every penny, your penny, counts.

Pros

Bigin by Zoho CRM has very easy to follow UI for the experienced user and for the inexperienced, the free training sessions and webinars and KBs are also great. Lastly, you cannot beat the price for the value of what you get.

Cons

none that I can speak of. I am well versed in CRMs and it is comparable in functionality and ease of use and it is easier to use and configure than Salesforce. I said what I said.

Alternatives considered

[Close](https://www.capterra.com/p/132667/Close-io/)

Reason for choosing Bigin by Zoho CRM

Even though close.com is comparable in price, I got the phone feature included without paying per minute and it was easy to integrate with my Zoom Phone so my calls pop.

Switched from

[monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/)

Cost for one seat is too much for a small business not yet doing regular deals.

Review Source

Federico V.  
Director  
Computer Software  
Used the software for: 1-2 years

### "Your team only will use a CRM if it's simple and easy to use"

March 30, 2026

5.0

Very good functionality without complex UI. Covers the basic needs for opportunity follow-up. The best way your team will use a CRM is if it's simple.

Pros

It's simple and easy to use. The UI is very straight forward, which makes it easy to use and efficient. Your team won't have to make a masters degree to learn how to use it.

Cons

Don't have support in Spanish. Lack of support for unified inbox (have to get an additional product)

Alternatives considered

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Bigin by Zoho CRM

Best UX and ease of set up. Competitive pricing.

Review Source

Robert G.  
Ownert  
Construction  
Used the software for: I used a free trial

### "Great CRM with alot of features"

February 16, 2026

5.0

So far its simple to use and looks like it will do what I want it to do and will will be able to evolve my companies into it.

Pros

After trying to setup hubspot, which i gave up on i decided to try Zoho after seeing a sign for it in Union Station. So far it seems so simple to use and I am loving it.

Cons

There is not much I do not like so far. It seems very easy to work with and I cannot wait to get it going live.

Alternatives considered

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Bigin by Zoho CRM

hubspot was way to complicated and seems its just about charging huge money

Review Source

Thomas P.  
Owner  
Construction  
Used the software for: Less than 6 months

### "best CRM for price"

February 20, 2026

5.0

Great, I can access from any device, and as a Samsung user, it definitely makes things easier with watch apps.

Pros

Best value for the price, easy to use, and email integrations to make lead management simple. Looking forward to what they come out with next!

Cons

Not many add-on features, since the price is fair, upgrades that compete with other CRM software can be more competitive.

Alternatives considered

[HighLevel](https://www.capterra.com/p/177156/HighLevel/)

Reason for choosing Bigin by Zoho CRM

mainly price, i didnt need all the extra

Switched from

[Contractor+](https://www.capterra.com/p/213952/Contractor/)

Looking for something simpler and just for CRM purposes.

Review Source

CA Raveena D.  
CA  
Accounting  
Used the software for: I used a free trial

### "Excellent Bigin"

December 29, 2025

5.0

Zoho Bigin is really helpful for managing leads and sales. Easy to use, clean dashboard, and perfect for small businesses. It has made follow-ups and deal tracking much more organized.

Cons

everything went well. so nothing negative to write here. The clean interface and affordable pricing make it a great choice for startups and growing teams.

Alternatives considered

[Odoo](https://www.capterra.com/p/135618/Odoo/)

Reason for choosing Bigin by Zoho CRM

inexpensive and value for money. and overall good ratg brought me here to use begin.

Review Source

BG

Bhanu G.  
Head of Marketing  
Automotive  
Used the software for: 6-12 months

### "Simple and Helpful CRM for Small Businesses"

July 25, 2025

5.0

My experience has been good. Bigin made my work easier and saved me time. I was able to manage leads and follow-ups without missing anything. It’s a good tool for small businesses or anyone just starting out with CRM.

Pros

Bigin is really easy to use. It helped me keep track of all my contacts, follow-ups, and deals in one place. I liked the mobile app the most—it’s simple and works smoothly. It’s perfect if you have a small team and want to stay organised without too much setup.

Cons

Some features are very basic. If your business grows, you might feel the need to switch to Zoho CRM for more options. Also, the reports could be more detailed.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

HubSpot CRM was very expensive for my small team, and many features we needed were only available in the paid plans. Bigin offered what we needed at a much better price.

Review Source

Łukasz B.  
CEO  
Business Supplies and Equipment  
Used the software for: 1-2 years

### "Simple, intuitive, and great for small business sales management"

March 20, 2026

5.0

My overall experience with Bigin by Zoho CRM has been very positive. It is easy to use, intuitive, and helps keep contacts, deals, and daily sales activities well organized. The platform is simple enough for quick adoption, yet effective enough to improve workflow and support business growth.

Pros

What I liked most about Bigin by Zoho CRM is how simple and intuitive it is. It makes it easy to manage contacts, track deals, and keep the sales process organized without feeling overly complicated. The interface is clean, the setup is quick, and it’s a very practical solution for small businesses

Cons

What I liked least is that some advanced CRM features are more limited compared to larger, more complex platforms. However, for a small business or a team looking for simplicity and ease of use, this is usually not a major issue.

Review Source

CS

Cristian S.  
Ceo  
Graphic Design  
Used the software for: I used a free trial

### "Bigin simple crm by Zoho"

August 12, 2026

4.0

A very simple CRM, even to configure. The customizable fields are very useful for keeping track of all the necessary information, and the tags are very useful for quick filtering. Importing contacts and associating fields is intuitive, and with the right plugin, you can save contacts directly from Gmail.

Pros

Simple to use for a first CMR. Quick initial setup, but can be integrated at any time. The mobile app is excellent. Very useful Gmail plugin.

Cons

Poor integration with Google Workspace: It manages a separate calendar visible in Workspace but doesn't share the main one; therefore, it becomes a duplicate. You can't use Google Meet directly in Bigin. Use only the main Google email address per user, not the alias. However, all of these issues can be resolved with Zoho CRM if necessary.

Review Source

VR

Verified Reviewer  
Co-Founder COO  
Information Technology and Services  
Used the software for: Less than 6 months

### "Great product and customer service"

April 13, 2026

5.0

Pros

Customer support has been excellent, very responsive and helpful whenever we faced issues or needed clarification. The team is quick to resolve problems and provides clear guidance, which has made onboarding and daily use much smoother for our operations.

Cons

The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems.

Review Source

Mahesh K.  
Founder CEO  
Capital Markets  
Used the software for: Less than 6 months

### "Fast and Intuitive CRM"

March 4, 2026

5.0

After using many CRMs, zeroed down to Bigin. Must say this is what we wanted intuitive for the senior members to use and fast for rest.

Pros

Fast and Intuitive. Thank you Zoho! Keep producing and helping entrepreneurs with such great tools to maximise efficiency.

Cons

Yet to figure out. However, feel that Zoho should provide a comprehensive tutorial video of using all features which can maximize the rate of adoption of Bigin.

Alternatives considered

[folk](https://www.capterra.com/p/251534/folk/)

Reason for choosing Bigin by Zoho CRM

Fast and intuitive at right price point.

Review Source

Clarisa P.  
COO  
Industrial Automation  
Used the software for: I used a free trial

### "Simple and effective CRM for organizing sales pipelines"

January 6, 2026

4.0

Pros

What I liked most about Bigin is its ease of use and fast implementation. It allows you to structure a sales pipeline, customize stages and fields, and start working quickly without the complexity of larger CRMs. It’s especially well suited for small teams and growing companies.

Cons

Some advanced features such as more complex automations, validations by stage, or deeper reporting are only available in paid plans. This can limit the evaluation during the free trial for teams that need stronger process control

Review Source

AS

Ashish S.  
Editorial Head  
E-Learning  
Used the software for: I used a free trial

### "Bigin CRM Put Our Sales on Autopilot: Easy, Secure, and Smooth"

October 30, 2025

4.0

Switching to Bigin by Zoho CRM has genuinely improved the way our team at WallStreetMojo works. We finally are moving away from tedious spreadsheets and scattered email threads, and now our whole process; lead management, sales pipelines, and communication; is organized and automated in one place. The dashboard view and easy updates mean everyone stays in the loop without manual follow-ups.

Pros

What stands out most are the automation features that save time and reduce repetitive work. Even team members who aren’t tech-savvy took to Bigin quickly, thanks to its simple and intuitive interface. Lead management is super smooth; capturing, tracking, and engaging leads feels effortless. The integrated email tracking means we’re always on top of conversations, which really helps with timely follow-ups. Security is solid, with clear access controls and user roles, and we’ve found the value for money to be excellent. Customer support is quick to respond and solves most queries without much back and forth.

Cons

There are a few things Bigin could improve. We’ve hit a couple of minor bugs and issues here and there; but nothing show-stopping.

Review Source

SD

Sromon D.  
Head of Corporate Relations  
Marketing and Advertising  
Used the software for: I used a free trial

### "Cost effective and just the right fit "

January 30, 2026

5.0

it made the organiztaion;s business development efforts streamlined. Smooth mapping of progress with. business development initiatives were easily tracked and mapped

Pros

workflow automation, lead stage mapping, cost effective, pipeline management, outreach automation, lead generation

Cons

the sales team has not been as transparent as i would like them to be and some features are hard to identify making support inevitable

Review Source

VS

Vishwajit S.  
CEO  
Import and Export  
Used the software for: Less than 6 months

### "A Game Changer for Our Business"

September 18, 2025

5.0

Our overall experience has been overwhelmingly positive, as Bigin has provided a straightforward and effective way to streamline our sales process and improve customer communication.

Pros

The sheer simplicity of its interface allowed our team to get organized and manage our entire customer pipeline from day one without any complex training.

Cons

While excellent for our core needs, the reporting features could be more advanced to allow for deeper, more customized sales analytics.

Review Source

AB

Alison B.  
Co-Founder  
Internet  
Used the software for: I used a free trial

### "Helpful and Intuitive First CRM"

December 29, 2025

5.0

Pros

It was very intuitive and allowed me to set up both my pipelines and contacts in a way that worked for the industry that I'm in. It learns quickly and helps to organize emails to multiple groups at once. It's very easy to update, and the drag and drop features of the pipeline make it easy to track progress. It's my first CRM, and I'm very happy I chose Bigin by Zoho

Cons

Setting up the automation can be difficult, and there are some restrictions in terms of being able to have multiple pipelines if you have more than just one customer flow.

Review Source

CB

Claire B.  
Founder  
Computer Software  
Used the software for: Less than 6 months

### "Simple yet powerful CRM"

August 10, 2026

4.0

Has everything I need. Simple yet powerful. I particularly find custom fields useful which is great for tracking touchpoints with leads.

Pros

It's simple enough to learn quickly how it works and integrate into my workflow. No steep learning curves and the customer support is really helpful.

Cons

No extension for adding leads from LinkedIn. Since I do a lot of my prospecting through LinkedIn, this would have helped save me time and make my process more efficient

Review Source

VA

Vinit A.  
Business Head  
Information Technology and Services  
Used the software for: I used a free trial

### "Simple, Reliable, and Easy-to-Use CRM"

February 6, 2026

5.0

Overall, my experience with Bigin by Zoho CRM has been very positive. It’s simple, reliable, and effective for managing day-to-day CRM activities.

Pros

Simple, intuitive interface with just the right features for small teams-easy to adopt and use daily.

Cons

Limited advanced customization, but it’s understandable given how lightweight and beginner-friendly the product is.

Review Source

SPU

Sai Pradiktha U.  
MR  
Hospital & Health Care  
Used the software for: I used a free trial

### "Trial Experience"

November 12, 2025

4.0

a small or mid-sized team (sales/marketing oriented), looking for a lightweight CRM rather than a heavy, enterprise system,

Pros

Simple, intuitive, and easy to set up — perfect for small teams. Pipeline view gives clear visibility of deals and follow-ups. Affordable pricing with strong mobile access and Zoho integrations.

Cons

Limited advanced automation and workflow options. Reporting features could be more customizable. Some third-party integrations require extra setup.

Review Source

VS

Vivan S.  
marketing Head  
Internet  
Used the software for: Less than 6 months

### "Great Experience"

May 19, 2025

5.0

Bigin has been a smooth experience from day one. It strikes the right balance between simplicity and functionality. For anyone running a small business or freelancing, it removes all the clutter and just helps you focus on closing deals. I’d definitely recommend it to others who want a lightweight, no-hassle CRM.

Pros

I loved how easy it was to get started. The interface is super intuitive, and setting up pipelines and custom fields took no time at all. The mobile app is also a big plus—it keeps me updated on leads wherever I am.

Cons

Honestly, there’s not much to complain about. If I had to nitpick, some advanced features from larger CRMs are missing—but that’s also what keeps it clean and simple. It’s clearly built for small teams, which works great for me.

Review Source

GS

Gaurav S.  
Marketing and Sales  
Automotive  
Used the software for: Less than 6 months

### "Best and easy to use CRM software. "

December 30, 2025

5.0

Pros

Best lead and sales management software specially for small scale businesses. Also using this for Task and reminders. Works very well.

Cons

It doesn't cover orders management. Which is i think should be included for a seamless workflow for managing CRM operations.

Review Source

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