---
title: "Bigin by Zoho CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Bigin by Zoho CRM the right Small Business CRM solution for you? Explore 738 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/"
page_type: "reviews"
language: "en"
---

Bigin by Zoho CRM

4.7 (738)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated July 29th, 2026

# Reviews of Bigin by Zoho CRM

Ease of use

4.8

Customer Service

4.5

## Pros and Cons in Reviews

NG

Nabil G

CEOEducation Management, 2 - 10 employeesUsed the software for: More than 2 years.

“It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale“

March 30, 2026

Koya M

Co-Founder COOInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months.

“The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems.“

April 13, 2026

IP

Ibrahim P

ManagerReal Estate, 2 - 10 employeesUsed the software for: Less than 6 months.

“I have searched a lot of simple, sales pipelines tools, with automations, Bigin by Zoho is the easiest and best in terms of value, and improvements in features, every quarter.“

April 7, 2026

DD

Dominic D

ConsultantInformation Services, Self-employedUsed the software for: I used a free trial.

“The only thing that surprised me a little was the need to archive emails in gmail (as opposed to delete), otherwise they won't persist in the CRM.“

June 19, 2026

Juan Luis V

FounderFood & Beverages, 2 - 10 employeesUsed the software for: Less than 6 months.

“With Bigin, we now have a much clearer way to see our pipeline, keep track of conversations, and make sure leads do not get forgotten.“

July 4, 2026

OM

Obed M

Operations ManagerInformation Technology and Services, 51 - 200 employeesUsed the software for: Less than 6 months.

“Before Bigin, we struggled to keep track of leads, follow-ups, and deal stages across various spreadsheets, which often led to missed opportunities and delayed responses.“

September 13, 2024

AK V

VP - SalesComputer Software, 11 - 50 employeesUsed the software for: I used a free trial.

“It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance.“

December 17, 2025

Clarisa P

COOIndustrial Automation, 2 - 10 employeesUsed the software for: I used a free trial.

“This can limit the evaluation during the free trial for teams that need stronger process control“

January 6, 2026

## Showing most helpful reviews

Showing 1-25 of 738 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Juan Luis V.  
Founder  
Food & Beverages  
Used the software for: Less than 6 months

### "Simple, practical, and easy to adopt"

July 4, 2026

5.0

Our overall experience with Bigin has been very positive. We have been using it for several months at JLP GLOBAL, and it has helped us bring more order to our lead management and follow up process. Before Bigin, part of our workflow depended too much on manual tracking. With Bigin, we now have a much clearer way to see our pipeline, keep track of conversations, and make sure leads do not get forgotten. What we appreciate most is that it feels practical. It does not try to be overly complicated, and that has made adoption much easier for our team. For us, it has been a smart and cost effective solution.

Pros

What we like most about Bigin is that it keeps things simple. At JLP GLOBAL, we needed a CRM that could help us organize leads and follow ups better, without adding a lot of complexity to our day to day work. Bigin has been very easy to understand and use from the start. It gives us a clear view of where each lead is, what needs to happen next, and who needs follow up. We also think the price makes a lot of sense for what it offers. For a small team that wants to be more organized without paying for a heavy CRM, it has been a very good fit.

Cons

What we liked least is that some integrations and automations take more trial and error than expected, especially when working with external tools. The CRM itself is simple, but some setup details can be less straightforward than they should be. Also, if you want very advanced workflows, you may need a bit of patience to get everything working the way you want. Still, for our needs, this has not been a major problem.

Review Source

gV

girish V.  
CEO  
Industrial Automation  
Used the software for: Less than 6 months

### "Chief Executive Officer "

June 24, 2026

5.0

cohesive and best value for MSMS's satisfied and good adequate features easy to use no need for comprehensive training

Pros

In our search for a value-for-money tool suitable for smaller scale operations, we conducted extensive analysis on several options. We are pleased to report that we found a splendid tool that not only meets our budget but also exceeds our expectations. The customer support has been exceptional, with prompt responses that provide clarity and concessions when needed. The support team even follows up with calls to ensure everything is clear. We are grateful to have a cohesive and comprehensive tool that has significantly enhanced our productivity, efficiency, and effectiveness.

Cons

can be simple and not feature rich only good for small to medium companies what s integration is poor

Alternatives considered

[Sales Force Assistant](https://www.capterra.com/p/247040/Sales-Quote-Assistant/)

Reason for choosing Bigin by Zoho CRM

price, features and functionality and flexibility

Switched from

[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

price, features and functionality and flexibility

Review Source

DW

Dee W.  
Insurance Consultant  
Insurance  
Used the software for: I used a free trial

### "Insurance Consultant"

February 25, 2025

3.0

It has been great, just adding in new clients and sales each day. Watching the pipeline build and numbers to review growth.

Pros

The layout and features are very user friendly and understandable. Being able to input new data and organizing into different categories.

Cons

The training curve and all the bells and whistles

Review Source

Tamalyn J.  
Founder  
Media Production  
Used the software for: Less than 6 months

### "I love it for solopreneurs."

May 2, 2026

5.0

I have recommended it to 3 of my solo mutuals. I am an experienced systems admin, Salesforce Admin and am also well versed in Monday.com when I was someone's employee. It hits different when you are building your own business and every penny, your penny, counts.

Pros

Bigin by Zoho CRM has very easy to follow UI for the experienced user and for the inexperienced, the free training sessions and webinars and KBs are also great. Lastly, you cannot beat the price for the value of what you get.

Cons

none that I can speak of. I am well versed in CRMs and it is comparable in functionality and ease of use and it is easier to use and configure than Salesforce. I said what I said.

Alternatives considered

[Close](https://www.capterra.com/p/132667/Close-io/)

Reason for choosing Bigin by Zoho CRM

Even though close.com is comparable in price, I got the phone feature included without paying per minute and it was easy to integrate with my Zoom Phone so my calls pop.

Switched from

[monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/)

Cost for one seat is too much for a small business not yet doing regular deals.

Review Source

AB

Anja B.  
Business Owner  
Consumer Goods  
Used the software for: I used a free trial

### "Simple, Effective, and Easy to Use"

June 12, 2026

5.0

My overall experience with Bigin has been excellent. It is easy to use, quick to set up, and provides everything I need to manage leads, customers, and business partners efficiently. As a solo business owner, I appreciate that it helps me stay organized without the complexity and cost of larger CRM platforms.

Pros

What I like most about Bigin is its simplicity. It provides all the essential CRM features I need to manage leads, customers, and business partners without the complexity of larger CRM systems. The pipeline view is intuitive, easy to customize, and helps me stay organized and on top of follow-ups.

Cons

I would like to see more advanced reporting options and additional automation features. While Bigin covers the essentials very well, growing businesses may eventually need deeper analytics and more sophisticated workflow automation.

Switched from

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

I switched because the CRM solutions I had used previously were more complex than I needed for my small business. I was looking for a simpler, more affordable solution that would help me manage leads, customers, and business partners efficiently without spending a lot of time on setup and administration.

Review Source

Federico V.  
Director  
Computer Software  
Used the software for: 1-2 years

### "Your team only will use a CRM if it's simple and easy to use"

March 30, 2026

5.0

Very good functionality without complex UI. Covers the basic needs for opportunity follow-up. The best way your team will use a CRM is if it's simple.

Pros

It's simple and easy to use. The UI is very straight forward, which makes it easy to use and efficient. Your team won't have to make a masters degree to learn how to use it.

Cons

Don't have support in Spanish. Lack of support for unified inbox (have to get an additional product)

Alternatives considered

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Bigin by Zoho CRM

Best UX and ease of set up. Competitive pricing.

Review Source

DD

Dominic D.  
Consultant  
Information Services  
Used the software for: I used a free trial

### "Surprisingly feature-rich for a CRM pitched as basic."

June 19, 2026

4.0

Love the usability...really sinple to use, so much so that it's a surprise that features are there with only a quick check or online or AI "hot-to" search.

Pros

Delightfully simply to use while surprisingly feature-rich. At first I was expecting to miss features I've been used to in other CRMs...after 14 days, that hasn't been the case. Seems to be much better value for money than alternatives.

Cons

The only thing that surprised me a little was the need to archive emails in gmail (as opposed to delete), otherwise they won't persist in the CRM.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

Reason for choosing Bigin by Zoho CRM

Simple yet flexible and cheaper for an equivalent feature-set. Obviously I'm aware those other products have feature sets above and beyond what Bigin is designed to do.

Review Source

TA

Tate A.  
Marketing  
E-Learning  
Used the software for: Less than 6 months

### "Proper CRM without Overhead Costs"

April 28, 2026

5.0

We needed a proper CRM without the overhead costs that come with most platforms. Bigin lets us stay organized, manage our pipeline, and keep the team aligned — all without breaking the budget. For cost-conscious small businesses, it's hard to beat.

Pros

Bigin delivers everything a small business needs from a CRM at a fraction of the cost of the big players. It's intuitive, quick to set up, and the team was up and running in no time.

Cons

Some of the more advanced features you'd find in enterprise CRMs aren't there, but honestly that's the tradeoff for the price. For what we need, it more than delivers.

Alternatives considered

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Bigin by Zoho CRM

Great but expensive - didnt need tech stack of features

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Active Campaign SUCKS - awful awful CS - awful experience, so hard to use, but good AI

Review Source

PH

Pratheeksha H.  
Management Trainee  
Machinery  
Used the software for: I used a free trial

### "Good CRM Tool for SMEs"

June 15, 2026

5.0

Pros

I have been using the trial version to track and monitor our RFQs. It has been a great experience. Its easy for Sales management team to view the RFQs that are in progress and can email the customer accordingly to follow up. Would definitely implement it for our regular usage.

Cons

As this is a CRM tool, there is no Gantt chart provision and there are few custom field which are non editable

Review Source

AS

Amrutha S.  
Architect  
Architecture & Planning  
Used the software for: Less than 6 months

### "product review "

June 26, 2026

4.0

good . the overall expereince using the bigin it was good. it bring clarity to my business while there are some issue

Pros

this is every userfriendly to use. my data can use easily and analsyse it with clarity. that help my business.

Cons

complexity of handiling huge data. when handiling large data set it is not fell like smooth . it create complexity

Review Source

BG

Bhanu G.  
Head of Marketing  
Automotive  
Used the software for: 6-12 months

### "Simple and Helpful CRM for Small Businesses"

July 25, 2025

5.0

My experience has been good. Bigin made my work easier and saved me time. I was able to manage leads and follow-ups without missing anything. It’s a good tool for small businesses or anyone just starting out with CRM.

Pros

Bigin is really easy to use. It helped me keep track of all my contacts, follow-ups, and deals in one place. I liked the mobile app the most—it’s simple and works smoothly. It’s perfect if you have a small team and want to stay organised without too much setup.

Cons

Some features are very basic. If your business grows, you might feel the need to switch to Zoho CRM for more options. Also, the reports could be more detailed.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

HubSpot CRM was very expensive for my small team, and many features we needed were only available in the paid plans. Bigin offered what we needed at a much better price.

Review Source

JW

Joyce W.  
Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great CRM for affordable price"

May 7, 2025

4.0

Good service and support, not too complex to set up. Recommend for small businesses who don't need all features of more expensive CRMs.

Pros

Affordable CRM with most of the basic features required by small business.

Cons

Automations could be more sophisticated eg recurring tasks there is no custom period, only every week, every month, every year.

Switched from

[Capsule](https://www.capterra.com/p/249690/Capsule-Video/)

Cost and ease of use with pipelines and contact management

Review Source

jS

josh S.  
owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Simple, Affordable"

April 18, 2025

5.0

Really good. Allows for me to grow and expand with features both built in and 3rd-party add-ons. I did the mass email upgrade on another profile I had and it worked well.

Pros

The screen isn't crowded like I have seen in Hubspot. It's simple and allows me to filter the ways I need to to make calls. The price is very fair for what you get.

Cons

When trying to make calls and review contact, wish I could show past notes for that person.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

too much going on in the screen and felt like it was a distraction.

Review Source

VR

Verified Reviewer  
Founder  
Events Services  
Used the software for: Less than 6 months

### "Great CRM for any startup"

November 2, 2025

5.0

This has been a very postive experience with no complications in rolling out this new platform. It has provided good visibility of the sales function and allowed us to scale accordingly.

Pros

This is a great compact CRM that allows companies of all sizes to bring their contacts and pipeline together very easily. The setup and configuration is simple to use and it is great value for money. Email sync was very easy to add and we are now looking at other aspects of the CRM that we can add through the marketplace.

Cons

There is nothing that is particularly negative when looking at Bigin by Zoho CRM. The CRM is simple and this may mean that we need to migrate to another platform if/when we are growing further

Review Source

SH

Sebastian H.  
Chairman  
Hospital & Health Care  
Used the software for: 6-12 months

### "Great value!"

April 10, 2026

5.0

Pros

zoho bigin is great for our non-profit, as they provide great CRM services with enough functionality that we need, especially the gmail plugin they offer for google chrome works great to import relevant contacts directly into out bigin CRM. we would recommend using bigin for every SMB and nonprofit that needs simple yet powerful functionality.

Cons

the performance and speed coould slightly be improved to make it feel more snappier but the value for money is great!

Review Source

VR

Verified Reviewer  
Founder  
Real Estate  
Used the software for: Less than 6 months

### "A Reliable CRM for Real Estate Professionals"

April 4, 2026

5.0

Overall, it’s a great value-for-money CRM for real estate professionals who want to stay organized, improve efficiency, and scale their business without dealing with complex systems.

Pros

It helps me stay organized, never miss follow-ups, and manage all client interactions in one place. The mobile app is also very helpful when I’m on field visits.

Cons

At times, customizing fields and pipelines for specific real estate needs requires extra effort. Rest it is an amazing CRM to go for.

Review Source

Clarisa P.  
COO  
Industrial Automation  
Used the software for: I used a free trial

### "Simple and effective CRM for organizing sales pipelines"

January 6, 2026

4.0

Pros

What I liked most about Bigin is its ease of use and fast implementation. It allows you to structure a sales pipeline, customize stages and fields, and start working quickly without the complexity of larger CRMs. It’s especially well suited for small teams and growing companies.

Cons

Some advanced features such as more complex automations, validations by stage, or deeper reporting are only available in paid plans. This can limit the evaluation during the free trial for teams that need stronger process control

Review Source

DC

Dev C.  
Sales Head  
Information Technology and Services  
Used the software for: Less than 6 months

### "Bigin by Zoho review"

May 22, 2026

5.0

Pros

It's a very user friendly CRM software which is very much affordable as well. Me and my team are able to manage the leads effectively and as a sales head it is helping me to manage my team effectively. It integrates with my outlook as well and emails can be sent automatically . The performance and speed is good and Im getting good customer support from their sales team as well. And it's a secured platform. One company must use it and believe it.

Cons

Everything is working great. No cons as of now.Ive been using this software for past 3 months and didn't find any cons.

Review Source

SH

Stephen H.  
Chief Strategy Officer  
Computer Software  
Used the software for: Less than 6 months

### "Premium 5-star product at an unbeatable price"

November 26, 2025

4.0

Overall, it is a great product—ideal for small businesses or startups that do not have a large sales team, but still need more automation to manage sales processes with limited resources.

Pros

I like the comprehensive features typically found in more costly software such as Salesforce, but at a very affordable price.

Cons

The loading time of certain page can be improved, as it sometimes freezes when attempting to log in.

Review Source

RW

Ronald W.  
CEO  
Education Management  
Used the software for: 1-2 years

### "nbox-native pipeline CRM that our team actually uses"

September 8, 2025

5.0

We’re a study-abroad agency, and most leads start in Gmail. With Bigin, turning an inquiry into a tracked Contact + Deal, attaching the email, and scheduling follow-up takes under a minute. The pipeline view gives instant visibility on who’s waiting on what, hand-offs are cleaner because every email and note is on the record, and our team actually keeps the CRM updated because it’s simple and fast. For small to midsize teams that live in their inbox and need a trustworthy pipeline, Bigin hits the sweet spot on power vs. simplicity.

Pros

Fast, clean pipeline view; effortless lead capture from email/web forms; the Gmail add-on saves time; tasks and reminders keep our team consistent; mobile app is reliable at events.

Cons

Advanced automation/reporting and complex sales processes are limited versus full Zoho CRM. Would love deeper custom field mapping during quick capture and richer email sequences.

Review Source

SC

Shourya C.  
Founding Partner  
Real Estate  
Used the software for: Less than 6 months

### "Easy to Use Beginner CRM"

April 9, 2026

5.0

Overall, my experience with Bigin by Zoho CRM has been very positive. It's simple, reliable, and effective for managing day-to-day CRM

Pros

I like the exceptional simplicity and user-friendly interface, which allows small businesses to transition away from spreadsheets without the steep learning curve of complex, traditional CRMs.

Cons

the biggest drawbacks of Bigin by Zoho CRM include limited customization options for fields, a lack of advanced automation for complex workflows, and limited third-party integrations

Review Source

CR

Clayton R.  
Vice President  
Import and Export  
Used the software for: I used a free trial

### "Amazing CRM for your business"

February 11, 2026

5.0

Good product and good customer service plus their self help tools are useful when help is needed. Great CRM for start up businesses

Pros

It helps me manage my customer data effectively and is very user friendly. The analytics offer a good view on performance parameters and can be customized easily to meet my organizational requirements

Cons

Still trying hard to find something to write. There is nothing that I can find as a con about this product

Review Source

SPU

Sai Pradiktha U.  
MR  
Hospital & Health Care  
Used the software for: I used a free trial

### "Trial Experience"

November 12, 2025

4.0

a small or mid-sized team (sales/marketing oriented), looking for a lightweight CRM rather than a heavy, enterprise system,

Pros

Simple, intuitive, and easy to set up — perfect for small teams. Pipeline view gives clear visibility of deals and follow-ups. Affordable pricing with strong mobile access and Zoho integrations.

Cons

Limited advanced automation and workflow options. Reporting features could be more customizable. Some third-party integrations require extra setup.

Review Source

JA

Jul A.  
Technical Specialist  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Great CRM product for a small startup"

June 12, 2025

5.0

We just downloaded the free trial and were working after about one hour. We downloaded the empty template for Company and Contacts, which we filled in from our existing spreadsheet. This is a relational model so we imported first Company then Contacts and all fit well. Since then our sales people have used it successfully for new prospects and existing contacts. We have not yet been able to create a pipeline that meets our needs. The online seminars and occasional emails from the company were extremely useful.

Pros

\- Immediate Ease of Use - Clear structure based on a relational model - Excellent content in Free seminars - Good communication with sales and support staff

Cons

\- Limited options without extra payments (though expected) - Less clarity in building more complex pipelines

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[Coevera](https://www.capterra.com/p/125911/Coevera/)

Reason for choosing Bigin by Zoho CRM

We compared price, ease of install, features

Review Source

BS

Brian S.  
Owner  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Straightforward, Flexible and simple"

September 3, 2025

5.0

I use Bigin to manage the business side of my coaching — leads, follow-ups, pipelines, you name it. It's not bloated or overbuilt, which is rare these days. I love that I can pair it with my training platform and keep everything streamlined. It works exceptionally well on mobile, which is huge for me since I'm often out with clients. If you're a solo service provider or small team, Bigin is worth checking out.

Pros

Bigin's clean and simple mobile app is also a big win for me when I'm out with clients—highly recommended if you want flexibility without bloat.

Cons

There is nothing I dislike about it so far. I'm excited to see the roadmap ahead in the next few years to watch this platform grow

Review Source

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