--- title: "Bigin by Zoho CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Bigin by Zoho CRM the right Small Business CRM solution for you? Explore 744 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/" page_type: "reviews" language: "en" --- Bigin by Zoho CRM 4.7 (744) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Reviews of Bigin by Zoho CRM Ease of use 4.8 Customer Service 4.5 ## Pros and Cons in Reviews NG Nabil G CEOEducation Management, 2 - 10 employeesUsed the software for: More than 2 years. “It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale“ March 30, 2026 Koya M Co-Founder COOInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months. “The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems.“ April 13, 2026 IP Ibrahim P ManagerReal Estate, 2 - 10 employeesUsed the software for: Less than 6 months. “I have searched a lot of simple, sales pipelines tools, with automations, Bigin by Zoho is the easiest and best in terms of value, and improvements in features, every quarter.“ April 7, 2026 DD Dominic D ConsultantInformation Services, Self-employedUsed the software for: I used a free trial. “The only thing that surprised me a little was the need to archive emails in gmail (as opposed to delete), otherwise they won't persist in the CRM.“ June 19, 2026 Juan Luis V FounderFood & Beverages, 2 - 10 employeesUsed the software for: Less than 6 months. “With Bigin, we now have a much clearer way to see our pipeline, keep track of conversations, and make sure leads do not get forgotten.“ July 4, 2026 Clarisa P COOIndustrial Automation, 2 - 10 employeesUsed the software for: I used a free trial. “This can limit the evaluation during the free trial for teams that need stronger process control“ January 6, 2026 AK V VP - SalesComputer Software, 11 - 50 employeesUsed the software for: I used a free trial. “It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance.“ December 17, 2025 TK Tigran K OwnerConstruction, Self-employedUsed the software for: I used a free trial. “Need integration with Thumbtack, I’m having some difficulties setting up the ability to send SMS, or maybe I just haven’t figured it out yet.“ September 26, 2024 ## Showing most helpful reviews Showing 1-25 of 744 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mithil P. Mortgage Agent Financial Services Used the software for: I used a free trial ### "Simple, practical CRM for small businesses" September 8, 2026 5.0 Bigin CRM has been a great fit for my mortgage business. It helps me organize client and Realtor leads, track opportunities through each stage, schedule follow-ups and monitor referral sources—all in one place. The interface is clean, easy to understand and doesn’t feel overwhelming. It offers a great balance of simplicity and customization. I would recommend Bigin to any small business or professional looking for an effective CRM without unnecessary complexity. Pros Bigin CRM has been a great fit for my mortgage business. It helps me organize client and Realtor leads, track opportunities through each stage, schedule follow-ups and monitor referral sources—all in one place. Cons email management is tricky and doesn't work with all email providers. I want to send bulk emails, but it doesn't allow Review Source AB Anja B. Business Owner Consumer Goods Used the software for: I used a free trial ### "Simple, Effective, and Easy to Use" June 12, 2026 5.0 My overall experience with Bigin has been excellent. It is easy to use, quick to set up, and provides everything I need to manage leads, customers, and business partners efficiently. As a solo business owner, I appreciate that it helps me stay organized without the complexity and cost of larger CRM platforms. Pros What I like most about Bigin is its simplicity. It provides all the essential CRM features I need to manage leads, customers, and business partners without the complexity of larger CRM systems. The pipeline view is intuitive, easy to customize, and helps me stay organized and on top of follow-ups. Cons I would like to see more advanced reporting options and additional automation features. While Bigin covers the essentials very well, growing businesses may eventually need deeper analytics and more sophisticated workflow automation. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) I switched because the CRM solutions I had used previously were more complex than I needed for my small business. I was looking for a simpler, more affordable solution that would help me manage leads, customers, and business partners efficiently without spending a lot of time on setup and administration. Review Source DW Dee W. Insurance Consultant Insurance Used the software for: I used a free trial ### "Insurance Consultant" February 25, 2025 3.0 It has been great, just adding in new clients and sales each day. Watching the pipeline build and numbers to review growth. Pros The layout and features are very user friendly and understandable. Being able to input new data and organizing into different categories. Cons The training curve and all the bells and whistles Review Source gV girish V. CEO Industrial Automation Used the software for: Less than 6 months ### "Chief Executive Officer " June 24, 2026 5.0 cohesive and best value for MSMS's satisfied and good adequate features easy to use no need for comprehensive training Pros In our search for a value-for-money tool suitable for smaller scale operations, we conducted extensive analysis on several options. We are pleased to report that we found a splendid tool that not only meets our budget but also exceeds our expectations. The customer support has been exceptional, with prompt responses that provide clarity and concessions when needed. The support team even follows up with calls to ensure everything is clear. We are grateful to have a cohesive and comprehensive tool that has significantly enhanced our productivity, efficiency, and effectiveness. Cons can be simple and not feature rich only good for small to medium companies what s integration is poor Alternatives considered [Sales Force Assistant](https://www.capterra.com/p/247040/Sales-Quote-Assistant/) Reason for choosing Bigin by Zoho CRM price, features and functionality and flexibility Switched from [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) price, features and functionality and flexibility Review Source DD Dominic D. Consultant Information Services Used the software for: I used a free trial ### "Surprisingly feature-rich for a CRM pitched as basic." June 19, 2026 4.0 Love the usability...really sinple to use, so much so that it's a surprise that features are there with only a quick check or online or AI "hot-to" search. Pros Delightfully simply to use while surprisingly feature-rich. At first I was expecting to miss features I've been used to in other CRMs...after 14 days, that hasn't been the case. Seems to be much better value for money than alternatives. Cons The only thing that surprised me a little was the need to archive emails in gmail (as opposed to delete), otherwise they won't persist in the CRM. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reason for choosing Bigin by Zoho CRM Simple yet flexible and cheaper for an equivalent feature-set. Obviously I'm aware those other products have feature sets above and beyond what Bigin is designed to do. Review Source GJ Glecenda J. Senior Executive Leisure, Travel & Tourism Used the software for: I used a free trial ### "Game changer for start up's" August 25, 2026 5.0 Our team has started using Bigin for streamlining all of our inquiries received and it’s made our lives all the more easier, not only are we able to keep a record of our inquires we are able to connect to our customers through the platform through emails, WhatsApp etc. It gives us a one stop application where we are able to access all information in regards to an inquiry as it facilitates notes, upload of relevant documents and customization of field of the inquiry based on our end customer. Multiple team members are able to access information on our current inquiries at their fingertips regardless of their workspace at the time. As a team with multiple team members operating overseas it helps every member to stay on track of the progress of inquiries within the company. Pros The team handling inquiries for air tickets, tours, projects and cruises are able to streamline their inquiries as we have set up individual pipelines for each category of inquiries, this is by far the best feature that provides the most support in keeping the entire team working remotely well versed with the inquiries of the company and making sure each inquiry is attended to in a timely manner. Cons All features of Bigin by Zoho CRM are applicable to our company's requirement thus, no complaints. We would however benefit from an integration of Xero so that we are able to manage our cash flows in line with the inquiries we've secured for more enhancement. Review Source Vineet J. BDM Education Management Used the software for: I used a free trial ### "Bigin ZOHO" August 7, 2026 5.0 Overall, my experience has been very positive. It's easy to learn, keeps our sales process organized, and offers great value for managing leads without the complexity of larger CRM systems. Pros Easy to set up, simple to use, and the pipeline view makes it easy to track leads and follow-ups without feeling complicated. Cons The Meta Ads integration and WhatsApp automation could be more seamless, and the reporting options are a bit limited for growing teams. Review Source CS Cristian S. Ceo Graphic Design Used the software for: I used a free trial ### "Bigin simple crm by Zoho" August 12, 2026 4.0 A very simple CRM, even to configure. The customizable fields are very useful for keeping track of all the necessary information, and the tags are very useful for quick filtering. Importing contacts and associating fields is intuitive, and with the right plugin, you can save contacts directly from Gmail. Pros Simple to use for a first CMR. Quick initial setup, but can be integrated at any time. The mobile app is excellent. Very useful Gmail plugin. Cons Poor integration with Google Workspace: It manages a separate calendar visible in Workspace but doesn't share the main one; therefore, it becomes a duplicate. You can't use Google Meet directly in Bigin. Use only the main Google email address per user, not the alias. However, all of these issues can be resolved with Zoho CRM if necessary. Review Source CB Claire B. Founder Computer Software Used the software for: Less than 6 months ### "Simple yet powerful CRM" August 10, 2026 4.0 Has everything I need. Simple yet powerful. I particularly find custom fields useful which is great for tracking touchpoints with leads. Pros It's simple enough to learn quickly how it works and integrate into my workflow. No steep learning curves and the customer support is really helpful. Cons No extension for adding leads from LinkedIn. Since I do a lot of my prospecting through LinkedIn, this would have helped save me time and make my process more efficient Review Source LK Lauren K. Broker Commercial Real Estate Used the software for: Less than 6 months ### "Great CRM for Small Business" August 6, 2026 4.0 Overall, as a small independent CRE agent, i think this is a fantastic choice. It is affordable and has all the features you need to grow your business. Support is great too. Pros I like that the interface is clean, it is very user friendly, i appreciate the templates that you can utilize in the system. Cons I wish that it had templates specifically for Commercial Real Estate. Additionally, i wish it did not require so much customization on my end. Review Source WM Wong M. Property Realtor Commercial Real Estate Used the software for: 1-2 years ### "“The Complete 2025 Review: How Bigin by Zoho CRM Empowers Small Business Sales Teams”" October 9, 2025 5.0 Bigin by Zoho CRM tends to be a good fit when: - You are a small team (2-10 people) or startup. - You need basic CRM functionality (lead/contact/deal management, reminders, simple automations). - You want something you can setup quickly, and with minimal overhead (not a heavy IT project). - Price sensitivity is important. - You mostly work within simpler, linear sales pipelines rather than very complex, conditional processes. Pros WHAT IT DOES WELL 1. Ease of Use & Fast Setup - It has an intuitive UI, clean pipelines, and small teams can get started quickly. - Less learning curve compared to more feature-rich CRMs; up and running in less than an hour. 2. Affordable Pricing - For microenterprises or mom-and-pop stores, Bigin offers a lot of essential CRM functionality at lower cost vs “full” CRMs. - There is a free plan (with limitations), and paid plans that add more pipelines, workflows, records etc. 3. Pipeline-based Sales Tracking - Visual pipelines (drag & drop deal cards) are yells of ‘Way to go!’ - Good for tracking leads, contacts, deals, reminders; light automation for repetitive tasks. 4. Mobile & On-the-Go Functionality - The mobile app works well for me and my users. Helps us as small teams stay in touch with deals when away from desk. 5. Simple Integrations - Integrates well with other Zoho apps and with Gmail etc. Cons LIMITATIONS 1. Limited Features / Customization - As we scale up, or if we have more complicated processes, Bigin may feel restrictive. Features that we find lacking include: more advanced workflow automations, complex reporting, cross-filters, deeper customization of stages. - Once our needs grow, we need to move to full Zoho CRM. 2. Integration Constraints - While integrations exist, non-Zoho or less common tools sometimes are harder to connect or have less reliable syncs. - Glitches with Gmail add-on or with email/web-form integrations. 3. Automation Limitations - Automation is more basic: recurring tasks are simple, fewer triggers/conditions, less sophisticated rules. For example, stage transitions, automated follow-ups have constraints. 4. Onboarding Can Vary - Onboarding is less than ideal. Sometimes slow, reactive rather than proactive. - A few bugs/glitches or reliability issues appeared (e.g. missing form submissions, contacts disappearing) though not universal. 5. Scaling Up is a Challenge - If a venture has many users, many pipelines, or complex data, Bigin may not suffice long-term. Moving up to Zoho CRM or other robust CRMs may eventually be needed. Switched from [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) \- Lower Cost, Better Value at Entry Levels - Simpler UI / Less Complexity - Better Built-in Features Without “Add-On” Costs - Transparent / More Affordable Pricing as You Grow - Easier Migration & Setup from Spreadsheets or Minimal CRM Use Review Source BG Bhanu G. Head of Marketing Automotive Used the software for: 6-12 months ### "Simple and Helpful CRM for Small Businesses" July 25, 2025 5.0 My experience has been good. Bigin made my work easier and saved me time. I was able to manage leads and follow-ups without missing anything. It’s a good tool for small businesses or anyone just starting out with CRM. Pros Bigin is really easy to use. It helped me keep track of all my contacts, follow-ups, and deals in one place. I liked the mobile app the most—it’s simple and works smoothly. It’s perfect if you have a small team and want to stay organised without too much setup. Cons Some features are very basic. If your business grows, you might feel the need to switch to Zoho CRM for more options. Also, the reports could be more detailed. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) HubSpot CRM was very expensive for my small team, and many features we needed were only available in the paid plans. Bigin offered what we needed at a much better price. Review Source PK Peter K. CEO Human Resources Used the software for: Less than 6 months ### "A reliable, efficient, and well-designed CRM for small teams" October 14, 2025 5.0 Our overall experience with Bigin has been very positive. It has streamlined our lead and sales management, improved team collaboration, and helped us stay more organized and proactive with clients. It’s a great fit for small, fast-moving teams who want clarity and structure without heavy admin work. Pros Bigin is easy to use, visually clear, and highly effective for managing leads and sales. The value for money is excellent — you get powerful features without the complexity of enterprise CRMs. The system feels secure and stable, and the customer support team is quick and helpful whenever we have questions. Email tracking and pipeline views make follow-ups effortless, and the mobile app is a big advantage. Cons Some reporting and automation options could be more advanced, and integrations outside Zoho’s ecosystem are a bit limited. Switched from [MiniCRM](https://www.capterra.com/p/232891/MiniCRM/) We switched from MiniCRM because Bigin offered a cleaner, more intuitive interface and a smoother everyday experience. It’s faster, easier to customize to our workflow, and the mobile app is far superior. Overall, Bigin gives us better clarity, usability, and value for money. Review Source DR Daniele R. Administrative Director Construction Used the software for: I used a free trial ### "So far so Good!" April 24, 2025 5.0 Good! So far seems to have the functions that we need and at a price we can afford without breaking the bank Pros We like how it integrates with Gmail. Pipelines Module Customizations Email Tracking Cons So far not many complaints. The platform is a bit cumbersome and requires a bit of a learning curve. But still less than some other platforms. I would like a more simple straight forward dashboard but for the price and functions it's not a deal breaker by any means. For the price it is super worth it. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Copper](https://www.capterra.com/p/141642/Copper/) Reason for choosing Bigin by Zoho CRM I can't remember all the platforms that i looked at but in the end Bigin had the best balance between CRM, Lead Tracking and email integration functions along with a mobile app to allow me flexible working while on the go at a price that is affordable for us. Switched from [Streak](https://www.capterra.com/p/124465/Streak/) I really liked the simple straight forward function of Streak but the cost was WAY out of our budget. I didn't like how the communication from Streak I felt was misleading about thier basic free and first tier plans. And after finding out I'd have to pay a minimum of about $600 for a year of service I decided to find another platform Review Source EW Einstein W. Head of Product Information Technology and Services Used the software for: I used a free trial ### "Zoho Bigin For Beginners Works Well" February 28, 2025 5.0 Overall I was able to upload my 107 leads into the CRM within an hour and managed to build some stages quickly. I am yet to fully experience the automation part of the CRM however I am looking forward to it. Pros Importing leads into the CRM was straightforward with a few hiccups but it also allowed me to manage my leads and deals better. Cons Finding the right way to import the leads to the system was not as simple as I expected. A little tweaking of the import file was needed to get things right. It would be better if a failed import would give me specific feedback. Alternatives considered [Netskope One Platform](https://www.capterra.com/p/130671/Insightly/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Bigin by Zoho CRM More Affordability and better pricing with local pricing structure. Review Source VR Verified Reviewer Founder Events Services Used the software for: Less than 6 months ### "Great CRM for any startup" November 2, 2025 5.0 This has been a very postive experience with no complications in rolling out this new platform. It has provided good visibility of the sales function and allowed us to scale accordingly. Pros This is a great compact CRM that allows companies of all sizes to bring their contacts and pipeline together very easily. The setup and configuration is simple to use and it is great value for money. Email sync was very easy to add and we are now looking at other aspects of the CRM that we can add through the marketplace. Cons There is nothing that is particularly negative when looking at Bigin by Zoho CRM. The CRM is simple and this may mean that we need to migrate to another platform if/when we are growing further Review Source VR Verified Reviewer Co-Founder COO Information Technology and Services Used the software for: Less than 6 months ### "Great product and customer service" April 13, 2026 5.0 Pros Customer support has been excellent, very responsive and helpful whenever we faced issues or needed clarification. The team is quick to resolve problems and provides clear guidance, which has made onboarding and daily use much smoother for our operations. Cons The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems. Review Source VR Verified Reviewer web developer Internet Used the software for: 6-12 months ### "One of the best I've ever tried" November 4, 2025 5.0 I have been using Bigin, Zoho's CRM for small businesses, and the experience has been very positive. The interface is simple and intuitive, which makes it easy to track customers and opportunities. Even though it is a lightweight solution, it offers useful automations and practical integrations with email, calendar, and other everyday tools. In addition, it is extremely cost-effective for those who are structuring their business processes. It is a great option for those looking for a functional, uncomplicated CRM focused on efficiency. Pros The system is lightweight, visually clean, and very easy to use. Its intuitive interface makes it simple to track leads and deals, while basic automations help save time on daily tasks. Integrations with email, calendar, and other tools work smoothly, creating a more efficient workflow. Cons Some advanced features, such as fully customized reports and more complex automations, are still limited. Also, the official WhatsApp integration could be more straightforward and affordable. Review Source VR Verified Reviewer Sales Accounting Used the software for: Less than 6 months ### "Free version is excellent!" November 13, 2025 5.0 Overall experience is an A+ for the free version. I haven't found another free version that offers a sales pipeline. Pros The free version has all the features I look for in a CRM/sales and lead management tool. I was especially pleased to see that they have a sales pipeline that is customizable. Cons It's a little tricky at first to figure out how to quickly search for what you need-a specific contact, for instance. Review Source SC Shourya C. Founding Partner Real Estate Used the software for: Less than 6 months ### "Easy to Use Beginner CRM" April 9, 2026 5.0 Overall, my experience with Bigin by Zoho CRM has been very positive. It's simple, reliable, and effective for managing day-to-day CRM Pros I like the exceptional simplicity and user-friendly interface, which allows small businesses to transition away from spreadsheets without the steep learning curve of complex, traditional CRMs. Cons the biggest drawbacks of Bigin by Zoho CRM include limited customization options for fields, a lack of advanced automation for complex workflows, and limited third-party integrations Review Source AB Alison B. Co-Founder Internet Used the software for: I used a free trial ### "Helpful and Intuitive First CRM" December 29, 2025 5.0 Pros It was very intuitive and allowed me to set up both my pipelines and contacts in a way that worked for the industry that I'm in. It learns quickly and helps to organize emails to multiple groups at once. It's very easy to update, and the drag and drop features of the pipeline make it easy to track progress. It's my first CRM, and I'm very happy I chose Bigin by Zoho Cons Setting up the automation can be difficult, and there are some restrictions in terms of being able to have multiple pipelines if you have more than just one customer flow. Review Source CR Clayton R. Vice President Import and Export Used the software for: I used a free trial ### "Amazing CRM for your business" February 11, 2026 5.0 Good product and good customer service plus their self help tools are useful when help is needed. Great CRM for start up businesses Pros It helps me manage my customer data effectively and is very user friendly. The analytics offer a good view on performance parameters and can be customized easily to meet my organizational requirements Cons Still trying hard to find something to write. There is nothing that I can find as a con about this product Review Source VA Vinit A. Business Head Information Technology and Services Used the software for: I used a free trial ### "Simple, Reliable, and Easy-to-Use CRM" February 6, 2026 5.0 Overall, my experience with Bigin by Zoho CRM has been very positive. It’s simple, reliable, and effective for managing day-to-day CRM activities. Pros Simple, intuitive interface with just the right features for small teams-easy to adopt and use daily. Cons Limited advanced customization, but it’s understandable given how lightweight and beginner-friendly the product is. Review Source VS Vivan S. marketing Head Internet Used the software for: Less than 6 months ### "Great Experience" May 19, 2025 5.0 Bigin has been a smooth experience from day one. It strikes the right balance between simplicity and functionality. For anyone running a small business or freelancing, it removes all the clutter and just helps you focus on closing deals. I’d definitely recommend it to others who want a lightweight, no-hassle CRM. Pros I loved how easy it was to get started. The interface is super intuitive, and setting up pipelines and custom fields took no time at all. The mobile app is also a big plus—it keeps me updated on leads wherever I am. Cons Honestly, there’s not much to complain about. If I had to nitpick, some advanced features from larger CRMs are missing—but that’s also what keeps it clean and simple. It’s clearly built for small teams, which works great for me. Review Source BS Brian S. Owner Health, Wellness and Fitness Used the software for: Less than 6 months ### "Straightforward, Flexible and simple" September 3, 2025 5.0 I use Bigin to manage the business side of my coaching — leads, follow-ups, pipelines, you name it. It's not bloated or overbuilt, which is rare these days. I love that I can pair it with my training platform and keep everything streamlined. It works exceptionally well on mobile, which is huge for me since I'm often out with clients. If you're a solo service provider or small team, Bigin is worth checking out. Pros Bigin's clean and simple mobile app is also a big win for me when I'm out with clients—highly recommended if you want flexibility without bloat. Cons There is nothing I dislike about it so far. I'm excited to see the roadmap ahead in the next few years to watch this platform grow Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.