# Bigin by Zoho CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Bigin by Zoho CRM the right Small Business CRM solution for you? Explore 730 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews --- Bigin by Zoho CRM 4.7 (730) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Bigin by Zoho CRM Ease of use 4.8 Customer Service 4.5 ## Pros and Cons in Reviews NG Nabil G CEOEducation Management, 2 - 10 employeesUsed the software for: More than 2 years. “It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale“ March 30, 2026 Koya M Co-Founder COOInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months. “The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems.“ April 13, 2026 AK V VP - SalesComputer Software, 11 - 50 employeesUsed the software for: I used a free trial. “It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance.“ December 17, 2025 Clarisa P COOIndustrial Automation, 2 - 10 employeesUsed the software for: I used a free trial. “This can limit the evaluation during the free trial for teams that need stronger process control“ January 6, 2026 IP Ibrahim P ManagerReal Estate, 2 - 10 employeesUsed the software for: Less than 6 months. “I have searched a lot of simple, sales pipelines tools, with automations, Bigin by Zoho is the easiest and best in terms of value, and improvements in features, every quarter.“ April 7, 2026 OM Obed M Operations ManagerInformation Technology and Services, 51 - 200 employeesUsed the software for: Less than 6 months. “Before Bigin, we struggled to keep track of leads, follow-ups, and deal stages across various spreadsheets, which often led to missed opportunities and delayed responses.“ September 13, 2024 AB Alison B Co-FounderInternet, Self-employedUsed the software for: I used a free trial. “It was very intuitive and allowed me to set up both my pipelines and contacts in a way that worked for the industry that I'm in.“ December 29, 2025 TK Tigran K OwnerConstruction, Self-employedUsed the software for: I used a free trial. “Need integration with Thumbtack, I’m having some difficulties setting up the ability to send SMS, or maybe I just haven’t figured it out yet.“ September 26, 2024 ## Showing most helpful reviews Showing 1-25 of 730 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Federico V. Director Computer Software Used the software for: 1-2 years ### "Your team only will use a CRM if it's simple and easy to use" March 30, 2026 5.0 Very good functionality without complex UI. Covers the basic needs for opportunity follow-up. The best way your team will use a CRM is if it's simple. Pros It's simple and easy to use. The UI is very straight forward, which makes it easy to use and efficient. Your team won't have to make a masters degree to learn how to use it. Cons Don't have support in Spanish. Lack of support for unified inbox (have to get an additional product) Alternatives considered [Freshsales](https://www.capterra.com/p/155563/Freshsales/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Bigin by Zoho CRM Best UX and ease of set up. Competitive pricing. Review Source Tamalyn J. Founder Media Production Used the software for: Less than 6 months ### "I love it for solopreneurs." May 2, 2026 5.0 I have recommended it to 3 of my solo mutuals. I am an experienced systems admin, Salesforce Admin and am also well versed in Monday.com when I was someone's employee. It hits different when you are building your own business and every penny, your penny, counts. Pros Bigin by Zoho CRM has very easy to follow UI for the experienced user and for the inexperienced, the free training sessions and webinars and KBs are also great. Lastly, you cannot beat the price for the value of what you get. Cons none that I can speak of. I am well versed in CRMs and it is comparable in functionality and ease of use and it is easier to use and configure than Salesforce. I said what I said. Alternatives considered [Close](https://www.capterra.com/p/132667/Close-io/) Reason for choosing Bigin by Zoho CRM Even though close.com is comparable in price, I got the phone feature included without paying per minute and it was easy to integrate with my Zoom Phone so my calls pop. Switched from [monday.com](https://www.capterra.com/p/147657/monday-com/) Cost for one seat is too much for a small business not yet doing regular deals. Review Source DW Dee W. Insurance Consultant Insurance Used the software for: I used a free trial ### "Insurance Consultant" February 25, 2025 3.0 It has been great, just adding in new clients and sales each day. Watching the pipeline build and numbers to review growth. Pros The layout and features are very user friendly and understandable. Being able to input new data and organizing into different categories. Cons The training curve and all the bells and whistles Review Source VR Verified Reviewer Digital Marketing Specialist Hospital & Health Care Used the software for: I used a free trial ### "Simple and Efficient CRM for Small Teams" March 16, 2026 5.0 My overall experience with Bigin by Zoho CRM has been good. It’s simple to use, helps manage leads and sales pipelines efficiently, and is ideal for small teams, though some advanced features are limited. Pros User-friendly interface, easy lead management, and seamless integration with other Zoho tools—making it simple to track deals and organize customer interactions efficiently. Cons Limited advanced features and integrations compared to full CRM platforms, and customization or reporting options can feel restricted for growing teams. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) I switched from Zoho CRM to Bigin by Zoho CRM because I needed a simpler and more streamlined CRM focused mainly on managing leads and sales pipelines. Bigin offers an easier interface and quicker setup, which works better for small teams and straightforward sales processes. Review Source IP Ibrahim P. Manager Real Estate Used the software for: Less than 6 months ### "Simple, Effective, Sales Tool for SME's" April 7, 2026 4.0 I have searched a lot of simple, sales pipelines tools, with automations, Bigin by Zoho is the easiest and best in terms of value, and improvements in features, every quarter. Pros Price is great for SME's Sales Pipeline feature keeps it Simple Connects with Email & Messaging Apps Cons I found it challenging to connect to the Telephony or maybe i dont know how. The UI can be more smooth Alternatives considered [Kommo](https://www.capterra.com/p/120048/amoCRM/) Reason for choosing Bigin by Zoho CRM Value Pricing, Lots of Features, Easy to Use Switched from [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Price was affordable Had the same, deal pipelines, Review Source TA Tate A. Marketing E-Learning Used the software for: Less than 6 months ### "Proper CRM without Overhead Costs" April 28, 2026 5.0 We needed a proper CRM without the overhead costs that come with most platforms. Bigin lets us stay organized, manage our pipeline, and keep the team aligned — all without breaking the budget. For cost-conscious small businesses, it's hard to beat. Pros Bigin delivers everything a small business needs from a CRM at a fraction of the cost of the big players. It's intuitive, quick to set up, and the team was up and running in no time. Cons Some of the more advanced features you'd find in enterprise CRMs aren't there, but honestly that's the tradeoff for the price. For what we need, it more than delivers. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Bigin by Zoho CRM Great but expensive - didnt need tech stack of features Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Active Campaign SUCKS - awful awful CS - awful experience, so hard to use, but good AI Review Source Łukasz B. CEO Business Supplies and Equipment Used the software for: 1-2 years ### "Simple, intuitive, and great for small business sales management" March 20, 2026 5.0 My overall experience with Bigin by Zoho CRM has been very positive. It is easy to use, intuitive, and helps keep contacts, deals, and daily sales activities well organized. The platform is simple enough for quick adoption, yet effective enough to improve workflow and support business growth. Pros What I liked most about Bigin by Zoho CRM is how simple and intuitive it is. It makes it easy to manage contacts, track deals, and keep the sales process organized without feeling overly complicated. The interface is clean, the setup is quick, and it’s a very practical solution for small businesses Cons What I liked least is that some advanced CRM features are more limited compared to larger, more complex platforms. However, for a small business or a team looking for simplicity and ease of use, this is usually not a major issue. Review Source NG Nabil G. CEO Education Management Used the software for: 2+ years ### "The Perfect Bridge Between Spreadsheets and Enterprise CRM" March 30, 2026 5.0 Bigin is the perfect 'Goldilocks' CRM—not too complex, not too basic, but just right for small teams focused on closing deals rather than managing software. Pros What I liked most was the uncluttered, pipeline-focused interface. It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale Cons While the simplicity is its greatest strength, the limited reporting depth and strict caps on custom fields mean that fast-growing teams might outgrow the platform's capabilities relatively quickly Review Source VR Verified Reviewer Founder Real Estate Used the software for: Less than 6 months ### "A Reliable CRM for Real Estate Professionals" April 4, 2026 5.0 Overall, it’s a great value-for-money CRM for real estate professionals who want to stay organized, improve efficiency, and scale their business without dealing with complex systems. Pros It helps me stay organized, never miss follow-ups, and manage all client interactions in one place. The mobile app is also very helpful when I’m on field visits. Cons At times, customizing fields and pipelines for specific real estate needs requires extra effort. Rest it is an amazing CRM to go for. Review Source VR Verified Reviewer Co-Founder COO Information Technology and Services Used the software for: Less than 6 months ### "Great product and customer service" April 13, 2026 5.0 Pros Customer support has been excellent, very responsive and helpful whenever we faced issues or needed clarification. The team is quick to resolve problems and provides clear guidance, which has made onboarding and daily use much smoother for our operations. Cons The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems. Review Source JW Joyce W. Founder Marketing and Advertising Used the software for: 1-2 years ### "Great CRM for affordable price" May 7, 2025 4.0 Good service and support, not too complex to set up. Recommend for small businesses who don't need all features of more expensive CRMs. Pros Affordable CRM with most of the basic features required by small business. Cons Automations could be more sophisticated eg recurring tasks there is no custom period, only every week, every month, every year. Switched from [Capsule](https://www.capterra.com/p/249690/Capsule-Video/) Cost and ease of use with pipelines and contact management Review Source EW Einstein W. Head of Product Information Technology and Services Used the software for: I used a free trial ### "Zoho Bigin For Beginners Works Well" February 28, 2025 5.0 Overall I was able to upload my 107 leads into the CRM within an hour and managed to build some stages quickly. I am yet to fully experience the automation part of the CRM however I am looking forward to it. Pros Importing leads into the CRM was straightforward with a few hiccups but it also allowed me to manage my leads and deals better. Cons Finding the right way to import the leads to the system was not as simple as I expected. A little tweaking of the import file was needed to get things right. It would be better if a failed import would give me specific feedback. Alternatives considered [Insightly](https://www.capterra.com/p/130671/Insightly/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Bigin by Zoho CRM More Affordability and better pricing with local pricing structure. Review Source AS Antonio S. Web Designer, SEO, Marketer Information Technology and Services Used the software for: I used a free trial ### "Flexible and User-Friendly CRM for Small Teams and Freelancers" May 29, 2025 5.0 Flexible and user-friendly CRM, perfect for freelancers and small teams, with great features and smooth Zoho integration. Pros This CRM is intuitive and easy to tailor to your needs, making it a great fit for solo professionals and small teams. The pricing is fair, even for the Premium plan. It helps keep lead tracking and deal management organized, and connects smoothly with other Zoho apps. The Signal feature adds extra value. A solid choice! Cons The filters and automations could probably be improved, but that would be a bonus compared to how I currently use it. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing Bigin by Zoho CRM Lower and more affordable price for a freelance business, while still offering all the necessary features. Review Source Alejandro E. Director Real Estate Used the software for: 6-12 months ### "Great for pipeline your sale deals" February 20, 2025 5.0 Pros Pipeline is very easy to implement, I am a realtor and the fact I can create several pipelines for each kind of deal is great, it gives you focus on the important deals Cons None that I think, maybe the setup for WhatsApp is a little tricky but once you implemented it is great Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) I was looking for a more easy to implement app Review Source AK Aziz K. Admin Real Estate Used the software for: 6-12 months ### "Trusted CRM" June 13, 2025 5.0 Zoho Bigin has helped to improve customer relationship management, track communications, and gain better insights into our sales performance—all at a very cost-effective price point. Pros The platform is clean, intuitive, and quick to implement, making it ideal for teams that want to hit the ground running. We particularly appreciate the mobile app, which keeps our team connected and in control, even when working remotely. Cons Basic Analytics- Reporting is straightforward, but not ideal for deep data analysis or complex KPIs. Review Source VR Verified Reviewer web developer Internet Used the software for: 6-12 months ### "One of the best I've ever tried" November 4, 2025 5.0 I have been using Bigin, Zoho's CRM for small businesses, and the experience has been very positive. The interface is simple and intuitive, which makes it easy to track customers and opportunities. Even though it is a lightweight solution, it offers useful automations and practical integrations with email, calendar, and other everyday tools. In addition, it is extremely cost-effective for those who are structuring their business processes. It is a great option for those looking for a functional, uncomplicated CRM focused on efficiency. Pros The system is lightweight, visually clean, and very easy to use. Its intuitive interface makes it simple to track leads and deals, while basic automations help save time on daily tasks. Integrations with email, calendar, and other tools work smoothly, creating a more efficient workflow. Cons Some advanced features, such as fully customized reports and more complex automations, are still limited. Also, the official WhatsApp integration could be more straightforward and affordable. Review Source Clarisa P. COO Industrial Automation Used the software for: I used a free trial ### "Simple and effective CRM for organizing sales pipelines" January 6, 2026 4.0 Pros What I liked most about Bigin is its ease of use and fast implementation. It allows you to structure a sales pipeline, customize stages and fields, and start working quickly without the complexity of larger CRMs. It’s especially well suited for small teams and growing companies. Cons Some advanced features such as more complex automations, validations by stage, or deeper reporting are only available in paid plans. This can limit the evaluation during the free trial for teams that need stronger process control Review Source VR Verified Reviewer Sales Accounting Used the software for: Less than 6 months ### "Free version is excellent!" November 13, 2025 5.0 Overall experience is an A+ for the free version. I haven't found another free version that offers a sales pipeline. Pros The free version has all the features I look for in a CRM/sales and lead management tool. I was especially pleased to see that they have a sales pipeline that is customizable. Cons It's a little tricky at first to figure out how to quickly search for what you need-a specific contact, for instance. Review Source VS Vivan S. marketing Head Internet Used the software for: Less than 6 months ### "Great Experience" May 19, 2025 5.0 Bigin has been a smooth experience from day one. It strikes the right balance between simplicity and functionality. For anyone running a small business or freelancing, it removes all the clutter and just helps you focus on closing deals. I’d definitely recommend it to others who want a lightweight, no-hassle CRM. Pros I loved how easy it was to get started. The interface is super intuitive, and setting up pipelines and custom fields took no time at all. The mobile app is also a big plus—it keeps me updated on leads wherever I am. Cons Honestly, there’s not much to complain about. If I had to nitpick, some advanced features from larger CRMs are missing—but that’s also what keeps it clean and simple. It’s clearly built for small teams, which works great for me. Review Source AB Alison B. Co-Founder Internet Used the software for: I used a free trial ### "Helpful and Intuitive First CRM" December 29, 2025 5.0 Pros It was very intuitive and allowed me to set up both my pipelines and contacts in a way that worked for the industry that I'm in. It learns quickly and helps to organize emails to multiple groups at once. It's very easy to update, and the drag and drop features of the pipeline make it easy to track progress. It's my first CRM, and I'm very happy I chose Bigin by Zoho Cons Setting up the automation can be difficult, and there are some restrictions in terms of being able to have multiple pipelines if you have more than just one customer flow. Review Source CR Clayton R. Vice President Import and Export Used the software for: I used a free trial ### "Amazing CRM for your business" February 11, 2026 5.0 Good product and good customer service plus their self help tools are useful when help is needed. Great CRM for start up businesses Pros It helps me manage my customer data effectively and is very user friendly. The analytics offer a good view on performance parameters and can be customized easily to meet my organizational requirements Cons Still trying hard to find something to write. There is nothing that I can find as a con about this product Review Source JM Jared M. Consultant Marketing and Advertising Used the software for: 2+ years ### "Great and Easy CRM" April 1, 2025 5.0 My overall experience has been very positive. It’s simple, intuitive, and great for tracking sales and contacts. Pros Ease of access and fast implementation make it an ideal CRM for small teams or businesses getting started. Cons Although it’s easy for the team to get started, some advanced features are limited or require workarounds. Review Source CG Carla G. CEO Retail Used the software for: I used a free trial ### "User-Friendly CRM with Great Value" September 30, 2025 5.0 Pros We really appreciated the pipeline visualization: it’s clean, easy to understand, and our team is finding it very effective. The price is also a big plus — it’s incredibly affordable compared to other CRMs on the market. Cons One possible downside could be the limited customization of automations: for our small company it works well for now, but in the future we might need more flexibility and customization. Review Source JJ Jerlin J. Manager Food & Beverages Used the software for: I used a free trial ### "Perfect for Growing Businesses" August 28, 2025 5.0 It strikes a great balance between functionality and simplicity—without the heavy cost of bigger CRMs. Highly recommend it for teams looking to streamline their sales process! Pros Zoho Bigin is the perfect CRM for small and growing businesses. It’s simple, easy to set up, and gives a clear pipeline view that makes tracking deals and follow-ups effortless. Cons Limited advanced features compared to full-scale CRMs like Zoho CRM or Salesforce (may not suit very large enterprises). Review Source AM Antonio M. Founder Marketing and Advertising Used the software for: 6-12 months ### "Great CRM if you use iOS and Mac OS" April 22, 2025 5.0 I have used plenty of CRM's, Bigin is one that I have fallen in love with, It's very easy to customize it. Pros They are constantly upgrading the user experience, I love that I can now use it seamlessly with my mac as an app, and also that I can have shortcuts through the control center on iOS. Cons The integration with whatsapp is not what I expected, you have the use templates. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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