# Bigin by Zoho CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Bigin by Zoho CRM the right Small Business CRM solution for you? Explore 738 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews --- Bigin by Zoho CRM 4.7 (738) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 15th, 2026 # Reviews of Bigin by Zoho CRM Ease of use 4.8 Customer Service 4.5 ## Pros and Cons in Reviews NG Nabil G CEOEducation Management, 2 - 10 employeesUsed the software for: More than 2 years. “It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale“ March 30, 2026 Koya M Co-Founder COOInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months. “The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems.“ April 13, 2026 IP Ibrahim P ManagerReal Estate, 2 - 10 employeesUsed the software for: Less than 6 months. “I have searched a lot of simple, sales pipelines tools, with automations, Bigin by Zoho is the easiest and best in terms of value, and improvements in features, every quarter.“ April 7, 2026 Clarisa P COOIndustrial Automation, 2 - 10 employeesUsed the software for: I used a free trial. “This can limit the evaluation during the free trial for teams that need stronger process control“ January 6, 2026 AK V VP - SalesComputer Software, 11 - 50 employeesUsed the software for: I used a free trial. “It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance.“ December 17, 2025 OM Obed M Operations ManagerInformation Technology and Services, 51 - 200 employeesUsed the software for: Less than 6 months. “Before Bigin, we struggled to keep track of leads, follow-ups, and deal stages across various spreadsheets, which often led to missed opportunities and delayed responses.“ September 13, 2024 NG Nabil G CEOEducation Management, 2 - 10 employeesUsed the software for: More than 2 years. “Bigin is the perfect 'Goldilocks' CRM—not too complex, not too basic, but just right for small teams focused on closing deals rather than managing software.“ March 30, 2026 TK Tigran K OwnerConstruction, Self-employedUsed the software for: I used a free trial. “Need integration with Thumbtack, I’m having some difficulties setting up the ability to send SMS, or maybe I just haven’t figured it out yet.“ September 26, 2024 ## Showing most helpful reviews Showing 1-25 of 738 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Tamalyn J. Founder Media Production Used the software for: Less than 6 months ### "I love it for solopreneurs." May 2, 2026 5.0 I have recommended it to 3 of my solo mutuals. I am an experienced systems admin, Salesforce Admin and am also well versed in Monday.com when I was someone's employee. It hits different when you are building your own business and every penny, your penny, counts. Pros has very easy to follow UI for the experienced user and for the inexperienced, the free training sessions and webinars and KBs are also great. Lastly, you cannot beat the price for the value of what you get. Cons none that I can speak of. I am well versed in CRMs and it is comparable in functionality and ease of use and it is easier to use and configure than Salesforce. I said what I said. Alternatives considered [Close](https://www.capterra.com/p/132667/Close-io/) Reason for choosing Bigin by Zoho CRM Even though close.com is comparable in price, I got the phone feature included without paying per minute and it was easy to integrate with my Zoom Phone so my calls pop. Switched from [monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) Cost for one seat is too much for a small business not yet doing regular deals. Review Source gV girish V. CEO Industrial Automation Used the software for: Less than 6 months ### "Chief Executive Officer " June 24, 2026 5.0 cohesive and best value for MSMS's satisfied and good adequate features easy to use no need for comprehensive training Pros In our search for a value-for-money tool suitable for smaller scale operations, we conducted extensive analysis on several options. We are pleased to report that we found a splendid tool that not only meets our budget but also exceeds our expectations. The customer support has been exceptional, with prompt responses that provide clarity and concessions when needed. The support team even follows up with calls to ensure everything is clear. We are grateful to have a cohesive and comprehensive tool that has significantly enhanced our productivity, efficiency, and effectiveness. Cons can be simple and not feature rich only good for small to medium companies what s integration is poor Alternatives considered [Sales Force Assistant](https://www.capterra.com/p/247040/Sales-Quote-Assistant/) Reason for choosing Bigin by Zoho CRM price, features and functionality and flexibility Switched from [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) price, features and functionality and flexibility Review Source DW Dee W. Insurance Consultant Insurance Used the software for: I used a free trial ### "Insurance Consultant" February 25, 2025 3.0 It has been great, just adding in new clients and sales each day. Watching the pipeline build and numbers to review growth. Pros The layout and features are very user friendly and understandable. Being able to input new data and organizing into different categories. Cons The training curve and all the bells and whistles Review Source VR Verified Reviewer Digital Marketing Specialist Hospital & Health Care Used the software for: I used a free trial ### "Simple and Efficient CRM for Small Teams" March 16, 2026 5.0 My overall experience with has been good. It’s simple to use, helps manage leads and sales pipelines efficiently, and is ideal for small teams, though some advanced features are limited. Pros User-friendly interface, easy lead management, and seamless integration with other Zoho tools—making it simple to track deals and organize customer interactions efficiently. Cons Limited advanced features and integrations compared to full CRM platforms, and customization or reporting options can feel restricted for growing teams. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) I switched from Zoho CRM to because I needed a simpler and more streamlined CRM focused mainly on managing leads and sales pipelines. Bigin offers an easier interface and quicker setup, which works better for small teams and straightforward sales processes. Review Source AB Anja B. Business Owner Consumer Goods Used the software for: I used a free trial ### "Simple, Effective, and Easy to Use" June 12, 2026 5.0 My overall experience with Bigin has been excellent. It is easy to use, quick to set up, and provides everything I need to manage leads, customers, and business partners efficiently. As a solo business owner, I appreciate that it helps me stay organized without the complexity and cost of larger CRM platforms. Pros What I like most about Bigin is its simplicity. It provides all the essential CRM features I need to manage leads, customers, and business partners without the complexity of larger CRM systems. The pipeline view is intuitive, easy to customize, and helps me stay organized and on top of follow-ups. Cons I would like to see more advanced reporting options and additional automation features. While Bigin covers the essentials very well, growing businesses may eventually need deeper analytics and more sophisticated workflow automation. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) I switched because the CRM solutions I had used previously were more complex than I needed for my small business. I was looking for a simpler, more affordable solution that would help me manage leads, customers, and business partners efficiently without spending a lot of time on setup and administration. Review Source Federico V. Director Computer Software Used the software for: 1-2 years ### "Your team only will use a CRM if it's simple and easy to use" March 30, 2026 5.0 Very good functionality without complex UI. Covers the basic needs for opportunity follow-up. The best way your team will use a CRM is if it's simple. Pros It's simple and easy to use. The UI is very straight forward, which makes it easy to use and efficient. Your team won't have to make a masters degree to learn how to use it. Cons Don't have support in Spanish. Lack of support for unified inbox (have to get an additional product) Alternatives considered [Freshsales](https://www.capterra.com/p/155563/Freshsales/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Bigin by Zoho CRM Best UX and ease of set up. Competitive pricing. Review Source DD Dominic D. Consultant Information Services Used the software for: I used a free trial ### "Surprisingly feature-rich for a CRM pitched as basic." June 19, 2026 4.0 Love the usability...really sinple to use, so much so that it's a surprise that features are there with only a quick check or online or AI "hot-to" search. Pros Delightfully simply to use while surprisingly feature-rich. At first I was expecting to miss features I've been used to in other CRMs...after 14 days, that hasn't been the case. Seems to be much better value for money than alternatives. Cons The only thing that surprised me a little was the need to archive emails in gmail (as opposed to delete), otherwise they won't persist in the CRM. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reason for choosing Bigin by Zoho CRM Simple yet flexible and cheaper for an equivalent feature-set. Obviously I'm aware those other products have feature sets above and beyond what Bigin is designed to do. Review Source IP Ibrahim P. Manager Real Estate Used the software for: Less than 6 months ### "Simple, Effective, Sales Tool for SME's" April 7, 2026 4.0 I have searched a lot of simple, sales pipelines tools, with automations, Bigin by Zoho is the easiest and best in terms of value, and improvements in features, every quarter. Pros Price is great for SME's Sales Pipeline feature keeps it Simple Connects with Email & Messaging Apps Cons I found it challenging to connect to the Telephony or maybe i dont know how. The UI can be more smooth Alternatives considered [Kommo](https://www.capterra.com/p/120048/Kommo/) Reason for choosing Bigin by Zoho CRM Value Pricing, Lots of Features, Easy to Use Switched from [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Price was affordable Had the same, deal pipelines, Review Source PH Pratheeksha H. Management Trainee Machinery Used the software for: I used a free trial ### "Good CRM Tool for SMEs" June 15, 2026 5.0 Pros I have been using the trial version to track and monitor our RFQs. It has been a great experience. Its easy for Sales management team to view the RFQs that are in progress and can email the customer accordingly to follow up. Would definitely implement it for our regular usage. Cons As this is a CRM tool, there is no Gantt chart provision and there are few custom field which are non editable Review Source DC Dev C. Sales Head Information Technology and Services Used the software for: Less than 6 months ### "Bigin by Zoho review" May 22, 2026 5.0 Pros It's a very user friendly CRM software which is very much affordable as well. Me and my team are able to manage the leads effectively and as a sales head it is helping me to manage my team effectively. It integrates with my outlook as well and emails can be sent automatically . The performance and speed is good and Im getting good customer support from their sales team as well. And it's a secured platform. One company must use it and believe it. Cons Everything is working great. No cons as of now.Ive been using this software for past 3 months and didn't find any cons. Review Source BG Bhanu G. Head of Marketing Automotive Used the software for: 6-12 months ### "Simple and Helpful CRM for Small Businesses" July 25, 2025 5.0 My experience has been good. Bigin made my work easier and saved me time. I was able to manage leads and follow-ups without missing anything. It’s a good tool for small businesses or anyone just starting out with CRM. Pros Bigin is really easy to use. It helped me keep track of all my contacts, follow-ups, and deals in one place. I liked the mobile app the most—it’s simple and works smoothly. It’s perfect if you have a small team and want to stay organised without too much setup. Cons Some features are very basic. If your business grows, you might feel the need to switch to Zoho CRM for more options. Also, the reports could be more detailed. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) HubSpot CRM was very expensive for my small team, and many features we needed were only available in the paid plans. Bigin offered what we needed at a much better price. Review Source EW Einstein W. Head of Product Information Technology and Services Used the software for: I used a free trial ### "Zoho Bigin For Beginners Works Well" February 28, 2025 5.0 Overall I was able to upload my 107 leads into the CRM within an hour and managed to build some stages quickly. I am yet to fully experience the automation part of the CRM however I am looking forward to it. Pros Importing leads into the CRM was straightforward with a few hiccups but it also allowed me to manage my leads and deals better. Cons Finding the right way to import the leads to the system was not as simple as I expected. A little tweaking of the import file was needed to get things right. It would be better if a failed import would give me specific feedback. Alternatives considered [Insightly](https://www.capterra.com/p/130671/Insightly/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Bigin by Zoho CRM More Affordability and better pricing with local pricing structure. Review Source VR Verified Reviewer Founder Events Services Used the software for: Less than 6 months ### "Great CRM for any startup" November 2, 2025 5.0 This has been a very postive experience with no complications in rolling out this new platform. It has provided good visibility of the sales function and allowed us to scale accordingly. Pros This is a great compact CRM that allows companies of all sizes to bring their contacts and pipeline together very easily. The setup and configuration is simple to use and it is great value for money. Email sync was very easy to add and we are now looking at other aspects of the CRM that we can add through the marketplace. Cons There is nothing that is particularly negative when looking at . The CRM is simple and this may mean that we need to migrate to another platform if/when we are growing further Review Source VR Verified Reviewer President Telecommunications Used the software for: 6-12 months ### "A great CRM with awesome features!" January 26, 2026 5.0 Bigin has been a great addition to our daily systems as it keeps all the data in one spot for our contacts. Pros Love how easy it is to enter many different fields under one contact. It also has dark mode, which for me working with a stigmatism helps. Cons I find when selecting a contact, it will bring up a quick menu of different contact information, with that menu I would like to be able to put up what I would like to see at a quick glance. Review Source VR Verified Reviewer Founder Real Estate Used the software for: Less than 6 months ### "A Reliable CRM for Real Estate Professionals" April 4, 2026 5.0 Overall, it’s a great value-for-money CRM for real estate professionals who want to stay organized, improve efficiency, and scale their business without dealing with complex systems. Pros It helps me stay organized, never miss follow-ups, and manage all client interactions in one place. The mobile app is also very helpful when I’m on field visits. Cons At times, customizing fields and pipelines for specific real estate needs requires extra effort. Rest it is an amazing CRM to go for. Review Source Clarisa P. COO Industrial Automation Used the software for: I used a free trial ### "Simple and effective CRM for organizing sales pipelines" January 6, 2026 4.0 Pros What I liked most about Bigin is its ease of use and fast implementation. It allows you to structure a sales pipeline, customize stages and fields, and start working quickly without the complexity of larger CRMs. It’s especially well suited for small teams and growing companies. Cons Some advanced features such as more complex automations, validations by stage, or deeper reporting are only available in paid plans. This can limit the evaluation during the free trial for teams that need stronger process control Review Source RDM Rahul Dev M. CEO Industrial Automation Used the software for: 2+ years ### "Simple, Streamlined and Surprisingly powerful tool for Small Sales team" May 8, 2025 5.0 Bigin is a simple tool to begin your sales tracking and moving out of excel sheets . It does not overwhelm you like other CRM, and gets the work done that is managing your leads and deals, tracking them, and having timely reminders for the follow ups. Adding deals contacts is super easy, we are also using for tele marketing and its quite helpful there as well. If you are looking for simple tool to track your deals for small team, Bigin does the job. Pros What I liked most about is its simplified pipeline view, which makes tracking deals intuitive and visually clear for teams of all sizes. Additionally, the seamless integration with Zoho Campaigns allows for effective lead nurturing and email marketing directly linked to CRM data, enhancing both sales and marketing alignment. Cons What I liked least about is the limited automation capabilities, especially when compared to more robust platforms like Zoho CRM. The Stage Transition Rules are quite basic and lack the flexibility needed for more complex sales processes. Review Source SR Sahil R. CMO Education Management Used the software for: 1-2 years ### "Amazing Experience - Easy To Use" June 4, 2025 5.0 Its Simple, Easy To Use! Time Saming Boosts Productivity Enhances Smooth Transition from any CRM Pipeline view Is Awesome Easily Customisable Dashboards are amazing Pros I use this CRM for all my teams : Sales, Marketing, Customer Service, Customer Onboarding etc.Almost 50 People are on it and using it almost every minute. We have also used the stage automations and did marketing automations via it. Our Champions love it. Specially the dashboard with call analytics and target meter is amazing. Cons Dashboards are amazing Reward system and incentive release should be from there PI should also be sent from there 1 Zoom id should be integrated to all Stage transition should be better Review Source VR Verified Reviewer Sales Accounting Used the software for: Less than 6 months ### "Free version is excellent!" November 13, 2025 5.0 Overall experience is an A+ for the free version. I haven't found another free version that offers a sales pipeline. Pros The free version has all the features I look for in a CRM/sales and lead management tool. I was especially pleased to see that they have a sales pipeline that is customizable. Cons It's a little tricky at first to figure out how to quickly search for what you need-a specific contact, for instance. Review Source AB Alison B. Co-Founder Internet Used the software for: I used a free trial ### "Helpful and Intuitive First CRM" December 29, 2025 5.0 Pros It was very intuitive and allowed me to set up both my pipelines and contacts in a way that worked for the industry that I'm in. It learns quickly and helps to organize emails to multiple groups at once. It's very easy to update, and the drag and drop features of the pipeline make it easy to track progress. It's my first CRM, and I'm very happy I chose Bigin by Zoho Cons Setting up the automation can be difficult, and there are some restrictions in terms of being able to have multiple pipelines if you have more than just one customer flow. Review Source JT June T. owner Real Estate Used the software for: I used a free trial ### "our experienced with Bigin Zoho CRM" April 5, 2025 4.0 Review for Bigin CRM by Zoho Bigin CRM is a fantastic solution for small businesses and startups looking for a simple yet effective CRM system. What really stands out is its user-friendly interface – it’s clean, intuitive, and doesn’t overwhelm new users with unnecessary complexity. Setting up pipelines, tracking deals, and managing contacts is incredibly easy and streamlined. One of Bigin’s strongest features is its mobile app – it’s responsive, well-designed, and allows you to manage your leads on the go. The automation and integration capabilities (especially with other Zoho apps) are also quite powerful, considering the affordable pricing. That said, while it works wonderfully for small teams, it might feel limited for businesses that require more advanced customization, analytics, or enterprise-grade features. Overall, Bigin CRM is a reliable, efficient, and cost-effective tool for teams that need a no-fuss solution to manage customer relationships and sales pipelines. Pros simplicity and customisation Overall, Bigin CRM is a reliable, efficient, and cost-effective tool for teams that need a no-fuss solution to manage customer relationships and sales pipelines. Cons the interface is not as beautiful as monday.com Review Source JA Jul A. Technical Specialist Health, Wellness and Fitness Used the software for: Less than 6 months ### "Great CRM product for a small startup" June 12, 2025 5.0 We just downloaded the free trial and were working after about one hour. We downloaded the empty template for Company and Contacts, which we filled in from our existing spreadsheet. This is a relational model so we imported first Company then Contacts and all fit well. Since then our sales people have used it successfully for new prospects and existing contacts. We have not yet been able to create a pipeline that meets our needs. The online seminars and occasional emails from the company were extremely useful. Pros \- Immediate Ease of Use - Clear structure based on a relational model - Excellent content in Free seminars - Good communication with sales and support staff Cons \- Limited options without extra payments (though expected) - Less clarity in building more complex pipelines Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[Coevera](https://www.capterra.com/p/125911/Coevera/) Reason for choosing Bigin by Zoho CRM We compared price, ease of install, features Review Source SM Sergio M. CEO Biotechnology Used the software for: 6-12 months ### "Simple, Cost-Effective CRM with Smooth Pipeline Management" June 4, 2025 4.0 My overall experience with Bigin by Zoho has been very positive, especially for small sales teams that need a straightforward pipeline-centric CRM without the complexity or cost of a full-scale system. In practice, Bigin’s clean Kanban-style interface makes it easy to visualize where each deal stands at any given moment. Drag-and-drop deal cards simplify daily workflows, and the learning curve for new users is minimal—most team members were up and running within a day. Pros Robust for small to medium sales teams, very intuitive, but lacks some advanced analytics. Drag-and-drop deal cards streamline daily sales workflows. Quick Setup & Onboarding Initial configuration takes just a few minutes; most of the default fields already align with typical sales processes. New users require minimal training to start adding contacts, deals, and tasks immediately. Cons If your team needs deep data slicing (for example, multi-dimensional pivot reports), you may outgrow Bigin quickly. Review Source CG Carla G. CEO Retail Used the software for: I used a free trial ### "User-Friendly CRM with Great Value" September 30, 2025 5.0 Pros We really appreciated the pipeline visualization: it’s clean, easy to understand, and our team is finding it very effective. The price is also a big plus — it’s incredibly affordable compared to other CRMs on the market. Cons One possible downside could be the limited customization of automations: for our small company it works well for now, but in the future we might need more flexibility and customization. Review Source GB Gonçalo B. Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Zoho Bigin is a game-changer for small businesses" June 19, 2025 5.0 It's simple, intuitive, and does exactly what I need without overwhelming me with features I don’t use. The mobile app is a big plus, and automation saves me hours every week. Highly recommend for anyone looking for a lightweight CRM that delivers real value. Pros What I like most about Bigin is how easy it is to set up and use. The interface is clean and intuitive, and it focuses on exactly what small businesses need — no unnecessary complexity. The mobile app is excellent, and the pipeline view makes tracking deals super simple. Cons While Bigin covers the essentials very well, some advanced features (like detailed reporting or integrations) are limited unless you upgrade. It would be great to have a bit more flexibility without needing to switch to Zoho CRM. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.