---
title: "Bigin by Zoho CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Bigin by Zoho CRM the right Small Business CRM solution for you? Explore 744 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-09-29"
---

Bigin by Zoho CRM

4.7 (744)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 29th, 2026

# Reviews of Bigin by Zoho CRM

Ease of use

4.8

Customer Service

4.5

## Pros and Cons in Reviews

NG

Nabil G

CEOEducation Management, 2 - 10 employeesUsed the software for: More than 2 years.

“It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale“

March 30, 2026

Koya M

Co-Founder COOInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months.

“The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems.“

April 13, 2026

Juan Luis V

FounderFood & Beverages, 2 - 10 employeesUsed the software for: Less than 6 months.

“With Bigin, we now have a much clearer way to see our pipeline, keep track of conversations, and make sure leads do not get forgotten.“

July 4, 2026

DD

Dominic D

ConsultantInformation Services, Self-employedUsed the software for: I used a free trial.

“The only thing that surprised me a little was the need to archive emails in gmail (as opposed to delete), otherwise they won't persist in the CRM.“

June 19, 2026

AK V

VP - SalesComputer Software, 11 - 50 employeesUsed the software for: I used a free trial.

“It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance.“

December 17, 2025

Clarisa P

COOIndustrial Automation, 2 - 10 employeesUsed the software for: I used a free trial.

“This can limit the evaluation during the free trial for teams that need stronger process control“

January 6, 2026

IP

Ibrahim P

ManagerReal Estate, 2 - 10 employeesUsed the software for: Less than 6 months.

“I have searched a lot of simple, sales pipelines tools, with automations, Bigin by Zoho is the easiest and best in terms of value, and improvements in features, every quarter.“

April 7, 2026

Eduard X

Sales and Business DevelopmentElectrical/Electronic Manufacturing, 11 - 50 employeesUsed the software for: I used a free trial.

“Syncing with non-Zoho tools sometimes feels a bit limited or requires additional effort to configure“

January 20, 2025

## Showing most helpful reviews

Showing 1-25 of 744 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Mithil P.  
Mortgage Agent  
Financial Services  
Used the software for: I used a free trial

### "Simple, practical CRM for small businesses"

September 8, 2026

5.0

Bigin CRM has been a great fit for my mortgage business. It helps me organize client and Realtor leads, track opportunities through each stage, schedule follow-ups and monitor referral sources—all in one place. The interface is clean, easy to understand and doesn’t feel overwhelming. It offers a great balance of simplicity and customization. I would recommend Bigin to any small business or professional looking for an effective CRM without unnecessary complexity.

Pros

Bigin CRM has been a great fit for my mortgage business. It helps me organize client and Realtor leads, track opportunities through each stage, schedule follow-ups and monitor referral sources—all in one place.

Cons

email management is tricky and doesn't work with all email providers. I want to send bulk emails, but it doesn't allow

Review Source

AK V.  
VP - Sales  
Computer Software  
Used the software for: I used a free trial

### "Best CRM for small teams"

December 17, 2025

5.0

Overall experience has been great! It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance.

Pros

We had been exploring different CRM options for quite some time, but most either came with too many unnecessary features or lacked the essentials we needed. Another major challenge we faced was team adoption. With BIGIN, that completely changed. It offers exactly the right set of functionalities to track our daily activities, and my team found it extremely easy to use. The support has also been outstanding—whenever I’ve needed help, the support widget has provided quick and effective solutions. Highly recommend BIGIN to any team looking for a simple yet powerful CRM!

Cons

As such there are no negatives about the platform. All the functionalities work well - If I did have to point out something then maybe the fact that the mobile version doesn't have a couple of filters - which again is not a deal breaker.

Alternatives considered

[Odoo](https://www.capterra.com/p/135618/Odoo/)[Attio](https://www.capterra.com/p/259360/Attio/)

Reason for choosing Bigin by Zoho CRM

It offers exactly the right set of functionalities to track our daily activities, and my team found it extremely easy to use. The support has also been outstanding - whenever I’ve needed help, the support widget has provided quick and effective solutions.

Review Source

DW

Dee W.  
Insurance Consultant  
Insurance  
Used the software for: I used a free trial

### "Insurance Consultant"

February 25, 2025

3.0

It has been great, just adding in new clients and sales each day. Watching the pipeline build and numbers to review growth.

Pros

The layout and features are very user friendly and understandable. Being able to input new data and organizing into different categories.

Cons

The training curve and all the bells and whistles

Review Source

gV

girish V.  
CEO  
Industrial Automation  
Used the software for: Less than 6 months

### "Chief Executive Officer "

June 24, 2026

5.0

cohesive and best value for MSMS's satisfied and good adequate features easy to use no need for comprehensive training

Pros

In our search for a value-for-money tool suitable for smaller scale operations, we conducted extensive analysis on several options. We are pleased to report that we found a splendid tool that not only meets our budget but also exceeds our expectations. The customer support has been exceptional, with prompt responses that provide clarity and concessions when needed. The support team even follows up with calls to ensure everything is clear. We are grateful to have a cohesive and comprehensive tool that has significantly enhanced our productivity, efficiency, and effectiveness.

Cons

can be simple and not feature rich only good for small to medium companies what s integration is poor

Alternatives considered

[Sales Force Assistant](https://www.capterra.com/p/247040/Sales-Quote-Assistant/)

Reason for choosing Bigin by Zoho CRM

price, features and functionality and flexibility

Switched from

[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

price, features and functionality and flexibility

Review Source

DD

Dominic D.  
Consultant  
Information Services  
Used the software for: I used a free trial

### "Surprisingly feature-rich for a CRM pitched as basic."

June 19, 2026

4.0

Love the usability...really sinple to use, so much so that it's a surprise that features are there with only a quick check or online or AI "hot-to" search.

Pros

Delightfully simply to use while surprisingly feature-rich. At first I was expecting to miss features I've been used to in other CRMs...after 14 days, that hasn't been the case. Seems to be much better value for money than alternatives.

Cons

The only thing that surprised me a little was the need to archive emails in gmail (as opposed to delete), otherwise they won't persist in the CRM.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

Reason for choosing Bigin by Zoho CRM

Simple yet flexible and cheaper for an equivalent feature-set. Obviously I'm aware those other products have feature sets above and beyond what Bigin is designed to do.

Review Source

Tamalyn J.  
Founder  
Media Production  
Used the software for: Less than 6 months

### "I love it for solopreneurs."

May 2, 2026

5.0

I have recommended it to 3 of my solo mutuals. I am an experienced systems admin, Salesforce Admin and am also well versed in Monday.com when I was someone's employee. It hits different when you are building your own business and every penny, your penny, counts.

Pros

Bigin by Zoho CRM has very easy to follow UI for the experienced user and for the inexperienced, the free training sessions and webinars and KBs are also great. Lastly, you cannot beat the price for the value of what you get.

Cons

none that I can speak of. I am well versed in CRMs and it is comparable in functionality and ease of use and it is easier to use and configure than Salesforce. I said what I said.

Alternatives considered

[Close](https://www.capterra.com/p/132667/Close-io/)

Reason for choosing Bigin by Zoho CRM

Even though close.com is comparable in price, I got the phone feature included without paying per minute and it was easy to integrate with my Zoom Phone so my calls pop.

Switched from

[monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/)

Cost for one seat is too much for a small business not yet doing regular deals.

Review Source

Federico V.  
Director  
Computer Software  
Used the software for: 1-2 years

### "Your team only will use a CRM if it's simple and easy to use"

March 30, 2026

5.0

Very good functionality without complex UI. Covers the basic needs for opportunity follow-up. The best way your team will use a CRM is if it's simple.

Pros

It's simple and easy to use. The UI is very straight forward, which makes it easy to use and efficient. Your team won't have to make a masters degree to learn how to use it.

Cons

Don't have support in Spanish. Lack of support for unified inbox (have to get an additional product)

Alternatives considered

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Bigin by Zoho CRM

Best UX and ease of set up. Competitive pricing.

Review Source

Robert G.  
Ownert  
Construction  
Used the software for: I used a free trial

### "Great CRM with alot of features"

February 16, 2026

5.0

So far its simple to use and looks like it will do what I want it to do and will will be able to evolve my companies into it.

Pros

After trying to setup hubspot, which i gave up on i decided to try Zoho after seeing a sign for it in Union Station. So far it seems so simple to use and I am loving it.

Cons

There is not much I do not like so far. It seems very easy to work with and I cannot wait to get it going live.

Alternatives considered

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Bigin by Zoho CRM

hubspot was way to complicated and seems its just about charging huge money

Review Source

Thomas P.  
Owner  
Construction  
Used the software for: Less than 6 months

### "best CRM for price"

February 20, 2026

5.0

Great, I can access from any device, and as a Samsung user, it definitely makes things easier with watch apps.

Pros

Best value for the price, easy to use, and email integrations to make lead management simple. Looking forward to what they come out with next!

Cons

Not many add-on features, since the price is fair, upgrades that compete with other CRM software can be more competitive.

Alternatives considered

[HighLevel](https://www.capterra.com/p/177156/HighLevel/)

Reason for choosing Bigin by Zoho CRM

mainly price, i didnt need all the extra

Switched from

[Contractor+](https://www.capterra.com/p/213952/Contractor/)

Looking for something simpler and just for CRM purposes.

Review Source

GJ

Glecenda J.  
Senior Executive  
Leisure, Travel & Tourism  
Used the software for: I used a free trial

### "Game changer for start up's"

August 25, 2026

5.0

Our team has started using Bigin for streamlining all of our inquiries received and it’s made our lives all the more easier, not only are we able to keep a record of our inquires we are able to connect to our customers through the platform through emails, WhatsApp etc. It gives us a one stop application where we are able to access all information in regards to an inquiry as it facilitates notes, upload of relevant documents and customization of field of the inquiry based on our end customer. Multiple team members are able to access information on our current inquiries at their fingertips regardless of their workspace at the time. As a team with multiple team members operating overseas it helps every member to stay on track of the progress of inquiries within the company.

Pros

The team handling inquiries for air tickets, tours, projects and cruises are able to streamline their inquiries as we have set up individual pipelines for each category of inquiries, this is by far the best feature that provides the most support in keeping the entire team working remotely well versed with the inquiries of the company and making sure each inquiry is attended to in a timely manner.

Cons

All features of Bigin by Zoho CRM are applicable to our company's requirement thus, no complaints. We would however benefit from an integration of Xero so that we are able to manage our cash flows in line with the inquiries we've secured for more enhancement.

Review Source

DR

Daniele R.  
Administrative Director  
Construction  
Used the software for: I used a free trial

### "So far so Good!"

April 24, 2025

5.0

Good! So far seems to have the functions that we need and at a price we can afford without breaking the bank

Pros

We like how it integrates with Gmail. Pipelines Module Customizations Email Tracking

Cons

So far not many complaints. The platform is a bit cumbersome and requires a bit of a learning curve. But still less than some other platforms. I would like a more simple straight forward dashboard but for the price and functions it's not a deal breaker by any means. For the price it is super worth it.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Copper](https://www.capterra.com/p/141642/Copper/)

Reason for choosing Bigin by Zoho CRM

I can't remember all the platforms that i looked at but in the end Bigin had the best balance between CRM, Lead Tracking and email integration functions along with a mobile app to allow me flexible working while on the go at a price that is affordable for us.

Switched from

[Streak](https://www.capterra.com/p/124465/Streak/)

I really liked the simple straight forward function of Streak but the cost was WAY out of our budget. I didn't like how the communication from Streak I felt was misleading about thier basic free and first tier plans. And after finding out I'd have to pay a minimum of about $600 for a year of service I decided to find another platform

Review Source

JW

Joyce W.  
Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great CRM for affordable price"

May 7, 2025

4.0

Good service and support, not too complex to set up. Recommend for small businesses who don't need all features of more expensive CRMs.

Pros

Affordable CRM with most of the basic features required by small business.

Cons

Automations could be more sophisticated eg recurring tasks there is no custom period, only every week, every month, every year.

Switched from

[Capsule](https://www.capterra.com/p/249690/Capsule-Video/)

Cost and ease of use with pipelines and contact management

Review Source

Łukasz B.  
CEO  
Business Supplies and Equipment  
Used the software for: 1-2 years

### "Simple, intuitive, and great for small business sales management"

March 20, 2026

5.0

My overall experience with Bigin by Zoho CRM has been very positive. It is easy to use, intuitive, and helps keep contacts, deals, and daily sales activities well organized. The platform is simple enough for quick adoption, yet effective enough to improve workflow and support business growth.

Pros

What I liked most about Bigin by Zoho CRM is how simple and intuitive it is. It makes it easy to manage contacts, track deals, and keep the sales process organized without feeling overly complicated. The interface is clean, the setup is quick, and it’s a very practical solution for small businesses

Cons

What I liked least is that some advanced CRM features are more limited compared to larger, more complex platforms. However, for a small business or a team looking for simplicity and ease of use, this is usually not a major issue.

Review Source

Sourabh K.  
Founder  
Information Technology and Services  
Used the software for: I used a free trial

### "Simple, Affordable, and Easy-to-Use CRM"

January 27, 2026

5.0

Overall, my experience has been very positive. It is reliable, affordable, and perfect for startups and small businesses looking for a simple CRM.

Pros

Bigin by Zoho CRM is very easy to use with a clean interface. Lead and pipeline management are simple and effective, and task reminders help ensure no follow-ups are missed. It offers great value for money for small teams.

Cons

It has limited advanced automation and customization options. For large teams or complex workflows, more advanced features would be helpful.

Review Source

CS

Cristian S.  
Ceo  
Graphic Design  
Used the software for: I used a free trial

### "Bigin simple crm by Zoho"

August 12, 2026

4.0

A very simple CRM, even to configure. The customizable fields are very useful for keeping track of all the necessary information, and the tags are very useful for quick filtering. Importing contacts and associating fields is intuitive, and with the right plugin, you can save contacts directly from Gmail.

Pros

Simple to use for a first CMR. Quick initial setup, but can be integrated at any time. The mobile app is excellent. Very useful Gmail plugin.

Cons

Poor integration with Google Workspace: It manages a separate calendar visible in Workspace but doesn't share the main one; therefore, it becomes a duplicate. You can't use Google Meet directly in Bigin. Use only the main Google email address per user, not the alias. However, all of these issues can be resolved with Zoho CRM if necessary.

Review Source

VR

Verified Reviewer  
President  
Telecommunications  
Used the software for: 6-12 months

### "A great CRM with awesome features!"

January 26, 2026

5.0

Bigin has been a great addition to our daily systems as it keeps all the data in one spot for our contacts.

Pros

Love how easy it is to enter many different fields under one contact. It also has dark mode, which for me working with a stigmatism helps.

Cons

I find when selecting a contact, it will bring up a quick menu of different contact information, with that menu I would like to be able to put up what I would like to see at a quick glance.

Review Source

VR

Verified Reviewer  
web developer  
Internet  
Used the software for: 6-12 months

### "One of the best I've ever tried"

November 4, 2025

5.0

I have been using Bigin, Zoho's CRM for small businesses, and the experience has been very positive. The interface is simple and intuitive, which makes it easy to track customers and opportunities. Even though it is a lightweight solution, it offers useful automations and practical integrations with email, calendar, and other everyday tools. In addition, it is extremely cost-effective for those who are structuring their business processes. It is a great option for those looking for a functional, uncomplicated CRM focused on efficiency.

Pros

The system is lightweight, visually clean, and very easy to use. Its intuitive interface makes it simple to track leads and deals, while basic automations help save time on daily tasks. Integrations with email, calendar, and other tools work smoothly, creating a more efficient workflow.

Cons

Some advanced features, such as fully customized reports and more complex automations, are still limited. Also, the official WhatsApp integration could be more straightforward and affordable.

Review Source

WS

Wayne S.  
director  
Computer & Network Security  
Used the software for: Less than 6 months

### "easy to use, and keeps your pipeline organized"

March 31, 2026

5.0

excellent it works - easy to use, and keeps your pipeline organized without unnecessary complexity. The interface is clean, automation features are helpful, and it covers everything you need to manage deals efficiently. Perfect if you want a lightweight CRM that just works

Pros

Bigin by Zoho is a great choice for small teams or solo operators. It’s simple to set up, easy to use, and keeps your pipeline organized without unnecessary complexity. The interface is clean, automation features are helpful, and it covers everything you need to manage deals efficiently. Perfect if you want a lightweight CRM that just works

Cons

nothing - easy to use, and keeps your pipeline organized without unnecessary complexity. The interface is clean, automation features are helpful, and it covers everything you need to manage deals efficiently. Perfect if you want a lightweight CRM that just works

Review Source

VS

Vishwajit S.  
CEO  
Import and Export  
Used the software for: Less than 6 months

### "A Game Changer for Our Business"

September 18, 2025

5.0

Our overall experience has been overwhelmingly positive, as Bigin has provided a straightforward and effective way to streamline our sales process and improve customer communication.

Pros

The sheer simplicity of its interface allowed our team to get organized and manage our entire customer pipeline from day one without any complex training.

Cons

While excellent for our core needs, the reporting features could be more advanced to allow for deeper, more customized sales analytics.

Review Source

AS

Amrutha S.  
Architect  
Architecture & Planning  
Used the software for: Less than 6 months

### "product review "

June 26, 2026

4.0

good . the overall expereince using the bigin it was good. it bring clarity to my business while there are some issue

Pros

this is every userfriendly to use. my data can use easily and analsyse it with clarity. that help my business.

Cons

complexity of handiling huge data. when handiling large data set it is not fell like smooth . it create complexity

Review Source

AB

Alison B.  
Co-Founder  
Internet  
Used the software for: I used a free trial

### "Helpful and Intuitive First CRM"

December 29, 2025

5.0

Pros

It was very intuitive and allowed me to set up both my pipelines and contacts in a way that worked for the industry that I'm in. It learns quickly and helps to organize emails to multiple groups at once. It's very easy to update, and the drag and drop features of the pipeline make it easy to track progress. It's my first CRM, and I'm very happy I chose Bigin by Zoho

Cons

Setting up the automation can be difficult, and there are some restrictions in terms of being able to have multiple pipelines if you have more than just one customer flow.

Review Source

CR

Clayton R.  
Vice President  
Import and Export  
Used the software for: I used a free trial

### "Amazing CRM for your business"

February 11, 2026

5.0

Good product and good customer service plus their self help tools are useful when help is needed. Great CRM for start up businesses

Pros

It helps me manage my customer data effectively and is very user friendly. The analytics offer a good view on performance parameters and can be customized easily to meet my organizational requirements

Cons

Still trying hard to find something to write. There is nothing that I can find as a con about this product

Review Source

SPU

Sai Pradiktha U.  
MR  
Hospital & Health Care  
Used the software for: I used a free trial

### "Trial Experience"

November 12, 2025

4.0

a small or mid-sized team (sales/marketing oriented), looking for a lightweight CRM rather than a heavy, enterprise system,

Pros

Simple, intuitive, and easy to set up — perfect for small teams. Pipeline view gives clear visibility of deals and follow-ups. Affordable pricing with strong mobile access and Zoho integrations.

Cons

Limited advanced automation and workflow options. Reporting features could be more customizable. Some third-party integrations require extra setup.

Review Source

JA

Jul A.  
Technical Specialist  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Great CRM product for a small startup"

June 12, 2025

5.0

We just downloaded the free trial and were working after about one hour. We downloaded the empty template for Company and Contacts, which we filled in from our existing spreadsheet. This is a relational model so we imported first Company then Contacts and all fit well. Since then our sales people have used it successfully for new prospects and existing contacts. We have not yet been able to create a pipeline that meets our needs. The online seminars and occasional emails from the company were extremely useful.

Pros

\- Immediate Ease of Use - Clear structure based on a relational model - Excellent content in Free seminars - Good communication with sales and support staff

Cons

\- Limited options without extra payments (though expected) - Less clarity in building more complex pipelines

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[Coevera](https://www.capterra.com/p/125911/Coevera/)

Reason for choosing Bigin by Zoho CRM

We compared price, ease of install, features

Review Source

BS

Brian S.  
Owner  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Straightforward, Flexible and simple"

September 3, 2025

5.0

I use Bigin to manage the business side of my coaching — leads, follow-ups, pipelines, you name it. It's not bloated or overbuilt, which is rare these days. I love that I can pair it with my training platform and keep everything streamlined. It works exceptionally well on mobile, which is huge for me since I'm often out with clients. If you're a solo service provider or small team, Bigin is worth checking out.

Pros

Bigin's clean and simple mobile app is also a big win for me when I'm out with clients—highly recommended if you want flexibility without bloat.

Cons

There is nothing I dislike about it so far. I'm excited to see the roadmap ahead in the next few years to watch this platform grow

Review Source

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