# Bigin by Zoho CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Bigin by Zoho CRM the right Small Business CRM solution for you? Explore 722 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204998/apptivo/reviews --- Bigin by Zoho CRM 4.7 (722) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Bigin by Zoho CRM Ease of use 4.7 Customer Service 4.5 ## Pros and Cons in Reviews AK V VP - SalesComputer Software, 11 - 50 employeesUsed the software for: I used a free trial. “It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance.“ December 17, 2025 Clarisa P COOIndustrial Automation, 2 - 10 employeesUsed the software for: I used a free trial. “This can limit the evaluation during the free trial for teams that need stronger process control“ January 6, 2026 RM Rahul Dev M CEOIndustrial Automation, 11 - 50 employeesUsed the software for: More than 2 years. “Additionally, the seamless integration with Zoho Campaigns allows for effective lead nurturing and email marketing directly linked to CRM data, enhancing both sales and marketing alignment.“ May 8, 2025 AB Andrea B Business and Partnership AssociatePerforming Arts, 11 - 50 employeesUsed the software for: 6-12 months. “A lot of features that I don't need/won't use - would be nice to be able to remove them completely from home page or even have very basic option for purchase (I only need the contacts/company tracking feature)“ May 14, 2024 RM Rahul Dev M CEOIndustrial Automation, 11 - 50 employeesUsed the software for: More than 2 years. “What I liked most about Bigin by Zoho CRM is its simplified pipeline view, which makes tracking deals intuitive and visually clear for teams of all sizes.“ May 8, 2025 OM Obed M Operations ManagerInformation Technology and Services, 51 - 200 employeesUsed the software for: Less than 6 months. “Before Bigin, we struggled to keep track of leads, follow-ups, and deal stages across various spreadsheets, which often led to missed opportunities and delayed responses.“ September 13, 2024 RM Rahul Dev M CEOIndustrial Automation, 11 - 50 employeesUsed the software for: More than 2 years. “It does not overwhelm you like other CRM, and gets the work done that is managing your leads and deals, tracking them, and having timely reminders for the follow ups.“ May 8, 2025 HH Harry H Co-FounderEducation Management, 2 - 10 employeesUsed the software for: Less than 6 months. “It was frustrating that i encountered some bugs with the system but after speaking to support they were quick to fix.“ November 3, 2025 ## Showing most helpful reviews Showing 1-25 of 722 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Robert G. Ownert Construction Used the software for: I used a free trial ### "Great CRM with alot of features" February 16, 2026 5.0 So far its simple to use and looks like it will do what I want it to do and will will be able to evolve my companies into it. Pros After trying to setup hubspot, which i gave up on i decided to try Zoho after seeing a sign for it in Union Station. So far it seems so simple to use and I am loving it. Cons There is not much I do not like so far. It seems very easy to work with and I cannot wait to get it going live. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Bigin by Zoho CRM hubspot was way to complicated and seems its just about charging huge money Review Source VR Verified Reviewer Digital Marketing Specialist Hospital & Health Care Used the software for: I used a free trial ### "Simple and Efficient CRM for Small Teams" March 16, 2026 5.0 My overall experience with Bigin by Zoho CRM has been good. It’s simple to use, helps manage leads and sales pipelines efficiently, and is ideal for small teams, though some advanced features are limited. Pros User-friendly interface, easy lead management, and seamless integration with other Zoho tools—making it simple to track deals and organize customer interactions efficiently. Cons Limited advanced features and integrations compared to full CRM platforms, and customization or reporting options can feel restricted for growing teams. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) I switched from Zoho CRM to Bigin by Zoho CRM because I needed a simpler and more streamlined CRM focused mainly on managing leads and sales pipelines. Bigin offers an easier interface and quicker setup, which works better for small teams and straightforward sales processes. Review Source DW Dee W. Insurance Consultant Insurance Used the software for: I used a free trial ### "Insurance Consultant" February 25, 2025 3.0 It has been great, just adding in new clients and sales each day. Watching the pipeline build and numbers to review growth. Pros The layout and features are very user friendly and understandable. Being able to input new data and organizing into different categories. Cons The training curve and all the bells and whistles Review Source DB Deccy B. Project Lead Construction Used the software for: Less than 6 months ### "Can't fault Bigin - it works straight out of the box!" January 12, 2026 5.0 As a small construction business that had struggled with spreadsheets / emails / whatsapp messages etc, Bigin has given our company a single 'point of truth' for our sales / installation teams which has resulted in fewer things falling through the cracks. This in turn leads to a better customer experience overall - exactly what we were looking for. Pros Bigin is a really simple, highly intuitive CRM, ideal for small businesses who are looking to roll out an easy to use product that just works. There's a learning curve as you'd expect but it's minimal. Bigin comes with an extensive suite of ready to go pipelines or you can custom build your own - either way, you could be up and running in order an hour. Cons I haven't found any downsides yet as we're still only starting out - maybe they'll come in time. I guess being one of the lesser know CRMs, Youtube tutorials aren't as plentiful as you'd hope for but that said, it's not really that difficult to figure out how to do most things. Alternatives considered [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[monday.com](https://www.capterra.com/p/147657/monday-com/) Reason for choosing Bigin by Zoho CRM Primarily ease of use and a very shallow learning curve. Also, it was important that we were able to learn enough about Bigin quickly, in order to customize it to suit our requirements as paying for a third party to make changes etc could prove costly over time. Review Source Thomas P. Owner Construction Used the software for: Less than 6 months ### "best CRM for price" February 20, 2026 5.0 Great, I can access from any device, and as a Samsung user, it definitely makes things easier with watch apps. Pros Best value for the price, easy to use, and email integrations to make lead management simple. Looking forward to what they come out with next! Cons Not many add-on features, since the price is fair, upgrades that compete with other CRM software can be more competitive. Alternatives considered [HighLevel](https://www.capterra.com/p/177156/HighLevel/) Reason for choosing Bigin by Zoho CRM mainly price, i didnt need all the extra Switched from [Contractor+](https://www.capterra.com/p/213952/Contractor/) Looking for something simpler and just for CRM purposes. Review Source SH Suhayl H. Director Marketing and Advertising Used the software for: I used a free trial ### "Awesome CRM" February 28, 2026 5.0 Pros It’s easy to use and very affordable for small and medium-sized businesses. Also the automations are a gamechanger. Cons There aren't any real cons because it’s an entry level CRM. I would just include easier WhatsApp intergration where one can easily open a chat through the app. Switched from [Privyr](https://www.capterra.com/p/10031573/Privyr/) The Kanban view that makes it easier to keep track of leads Review Source Sourabh K. Founder Information Technology and Services Used the software for: I used a free trial ### "Simple, Affordable, and Easy-to-Use CRM" January 27, 2026 5.0 Overall, my experience has been very positive. It is reliable, affordable, and perfect for startups and small businesses looking for a simple CRM. Pros Bigin by Zoho CRM is very easy to use with a clean interface. Lead and pipeline management are simple and effective, and task reminders help ensure no follow-ups are missed. It offers great value for money for small teams. Cons It has limited advanced automation and customization options. For large teams or complex workflows, more advanced features would be helpful. Review Source VR Verified Reviewer President Telecommunications Used the software for: 6-12 months ### "A great CRM with awesome features!" January 26, 2026 5.0 Bigin has been a great addition to our daily systems as it keeps all the data in one spot for our contacts. Pros Love how easy it is to enter many different fields under one contact. It also has dark mode, which for me working with a stigmatism helps. Cons I find when selecting a contact, it will bring up a quick menu of different contact information, with that menu I would like to be able to put up what I would like to see at a quick glance. Review Source Mahesh K. Founder CEO Capital Markets Used the software for: Less than 6 months ### "Fast and Intuitive CRM" March 4, 2026 5.0 After using many CRMs, zeroed down to Bigin. Must say this is what we wanted intuitive for the senior members to use and fast for rest. Pros Fast and Intuitive. Thank you Zoho! Keep producing and helping entrepreneurs with such great tools to maximise efficiency. Cons Yet to figure out. However, feel that Zoho should provide a comprehensive tutorial video of using all features which can maximize the rate of adoption of Bigin. Alternatives considered [folk](https://www.capterra.com/p/251534/folk/) Reason for choosing Bigin by Zoho CRM Fast and intuitive at right price point. Review Source SD Sromon D. Head of Corporate Relations Marketing and Advertising Used the software for: I used a free trial ### "Cost effective and just the right fit " January 30, 2026 5.0 it made the organiztaion;s business development efforts streamlined. Smooth mapping of progress with. business development initiatives were easily tracked and mapped Pros workflow automation, lead stage mapping, cost effective, pipeline management, outreach automation, lead generation Cons the sales team has not been as transparent as i would like them to be and some features are hard to identify making support inevitable Review Source Gábor S. md Think Tanks Used the software for: 6-12 months ### "Great little crm that is ideal for Small and Medium Enterprises" March 3, 2025 5.0 Pros Easy to use and set up, ideal for SME companies. I use it myself and recommend it to others as well as a starter one. Great app and simple automations. Cons Importing leads is a bit tedious process, can be done in 3 steps with 3 different files (first company, then contact, then lead) Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Bigin by Zoho CRM Less expensive, simpler & more intuitive for Small Businesses Review Source IB Ivo B. Manager Management Consulting Used the software for: Less than 6 months ### "Simple, powerful, perfect!!!!" April 29, 2025 5.0 For a number of months now I am looking for a adequate CRM for our very small consulting and auditing company. All others I've checked so far were to complex, to pricey, or both. With BIGIN I feel that we've found the perfect solution for us. Pros Simplicity - if this is what you are looking for - this is your best CRM solution! Cons Haven't found any cons for the moment to be absolutely honest! Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Price and complexity of HubSpot make me make the switch. Review Source AK Aziz K. Admin Real Estate Used the software for: 6-12 months ### "Trusted CRM" June 13, 2025 5.0 Zoho Bigin has helped to improve customer relationship management, track communications, and gain better insights into our sales performance—all at a very cost-effective price point. Pros The platform is clean, intuitive, and quick to implement, making it ideal for teams that want to hit the ground running. We particularly appreciate the mobile app, which keeps our team connected and in control, even when working remotely. Cons Basic Analytics- Reporting is straightforward, but not ideal for deep data analysis or complex KPIs. Review Source VR Verified Reviewer web developer Internet Used the software for: 6-12 months ### "One of the best I've ever tried" November 4, 2025 5.0 I have been using Bigin, Zoho's CRM for small businesses, and the experience has been very positive. The interface is simple and intuitive, which makes it easy to track customers and opportunities. Even though it is a lightweight solution, it offers useful automations and practical integrations with email, calendar, and other everyday tools. In addition, it is extremely cost-effective for those who are structuring their business processes. It is a great option for those looking for a functional, uncomplicated CRM focused on efficiency. Pros The system is lightweight, visually clean, and very easy to use. Its intuitive interface makes it simple to track leads and deals, while basic automations help save time on daily tasks. Integrations with email, calendar, and other tools work smoothly, creating a more efficient workflow. Cons Some advanced features, such as fully customized reports and more complex automations, are still limited. Also, the official WhatsApp integration could be more straightforward and affordable. Review Source VR Verified Reviewer CEO Information Technology and Services Used the software for: 1-2 years ### "A Powerful CRM for Small and Medium Businesses!" January 15, 2025 5.0 My experience with Bigin has been excellent. It has significantly streamlined our sales processes, saving time and improving team collaboration. The affordability and reliability make it a fantastic value for money. The customer support team is also highly responsive and helpful. Pros Bigin's simplicity and user-friendly interface make it easy to set up and navigate. The seamless integration with other Zoho apps and email platforms enhances productivity. The customisation options and pipeline management tools are perfect for small to medium-sized businesses, ensuring efficient tracking of sales and client interactions. Cons While Bigin is fantastic, it could benefit from a few more advanced reporting features for power users. Additionally, a broader variety of integrations with third-party tools would make it even more versatile. Review Source PB Piotr B. Key Account Manager Retail Used the software for: Less than 6 months ### "Bigin by Zoho CRM Review" June 4, 2025 5.0 I started using Bigin when our small business needed a better way to track customer interactions and manage sales leads. From day one, the setup was incredibly easy — no long onboarding process or steep learning curve. The visual sales pipeline was the highlight for me. It gave my team a clear picture of where every deal stood, and dragging deals from one stage to another felt really natural. I also appreciated how clean and focused the interface was. Unlike other CRMs I've tried, Bigin doesn't overwhelm you with features you don’t need. It helped us stay organized without adding complexity to our workflow. That said, as our needs evolved, we did run into some limitations. The reporting tools are a bit too basic — you can’t slice and dice your data the way you might want to. Also, automation is minimal, so we couldn’t build out more advanced follow-up processes or email sequences. Integrations outside of the Zoho ecosystem were hit-or-miss. Still, for the price, Bigin delivered a lot of value. It’s ideal for small teams who want structure without the bloat. I’d recommend it for startups or service-based businesses that just want a simple, visual way to track their sales without getting buried in features they won’t use. Pros 1\. User-Friendly Interface 2. Pipeline-Centric Approach 3. Mobile-First Functionality 4. Affordability 5. Seamless Zoho Ecosystem Integration 6. Customization without Complexity Cons 1\. Limited Features for Growing Teams 2. Customization Constraints 3. No Multi-Pipeline Support in Basic Plan Review Source VR Verified Reviewer Sales Accounting Used the software for: Less than 6 months ### "Free version is excellent!" November 13, 2025 5.0 Overall experience is an A+ for the free version. I haven't found another free version that offers a sales pipeline. Pros The free version has all the features I look for in a CRM/sales and lead management tool. I was especially pleased to see that they have a sales pipeline that is customizable. Cons It's a little tricky at first to figure out how to quickly search for what you need-a specific contact, for instance. Review Source NV Natalia V. BDM Media Production Used the software for: 6-12 months ### "Streamline Your Virtual Reality / Animation Organization with Zoho Bigin CRM" November 19, 2024 5.0 Zoho Bigin has been a game-changer for our virtual reality company. It helps us organize client interactions, track leads, and stay on top of our sales pipelines with ease. Its user-friendly interface allows our team to onboard quickly, and the automation tools have saved us significant time. For a growing VR company, Bigin strikes the right balance between simplicity and functionality. Highly recommended for businesses looking for a cost-effective, reliable CRM to enhance their client management processes! Pros As a virtual reality company, we find Zoho Bigin an excellent CRM for managing client relationships and tracking our project pipelines. Its customizable pipelines are perfect for managing our VR projects, from initial client inquiries to project delivery stages. The integration with other Zoho tools, such as Zoho Projects and Zoho Desk, helps us streamline communication across teams and track progress effortlessly. Its mobile app allows us to stay updated during client meetings or fieldwork, which is invaluable in our fast-paced industry. As a virtual reality company, we find Zoho Bigin an excellent CRM for managing client relationships and tracking our project pipelines. Its customizable pipelines are perfect for managing our VR projects, from initial client inquiries to project delivery stages. The integration with other Zoho tools, such as Zoho Projects and Zoho Desk, helps us streamline communication across teams and track progress effortlessly. Its mobile app allows us to stay updated during client meetings or fieldwork, which is invaluable in our fast-paced industry. Cons While Zoho Bigin works well for smaller teams or straightforward processes, we occasionally find it limited when dealing with more complex VR project workflows. Features like advanced reporting and in-depth analytics could be improved to better support data-heavy businesses like ours. We’ve also experienced minor challenges when integrating with third-party tools specific to the VR industry, though Zoho's customer support has been responsive. Review Source AB Alison B. Co-Founder Internet Used the software for: I used a free trial ### "Helpful and Intuitive First CRM" December 29, 2025 5.0 Pros It was very intuitive and allowed me to set up both my pipelines and contacts in a way that worked for the industry that I'm in. It learns quickly and helps to organize emails to multiple groups at once. It's very easy to update, and the drag and drop features of the pipeline make it easy to track progress. It's my first CRM, and I'm very happy I chose Bigin by Zoho Cons Setting up the automation can be difficult, and there are some restrictions in terms of being able to have multiple pipelines if you have more than just one customer flow. Review Source JM Jared M. Consultant Marketing and Advertising Used the software for: 2+ years ### "Great and Easy CRM" April 1, 2025 5.0 My overall experience has been very positive. It’s simple, intuitive, and great for tracking sales and contacts. Pros Ease of access and fast implementation make it an ideal CRM for small teams or businesses getting started. Cons Although it’s easy for the team to get started, some advanced features are limited or require workarounds. Review Source GB Gonçalo B. Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Zoho Bigin is a game-changer for small businesses" June 19, 2025 5.0 It's simple, intuitive, and does exactly what I need without overwhelming me with features I don’t use. The mobile app is a big plus, and automation saves me hours every week. Highly recommend for anyone looking for a lightweight CRM that delivers real value. Pros What I like most about Bigin is how easy it is to set up and use. The interface is clean and intuitive, and it focuses on exactly what small businesses need — no unnecessary complexity. The mobile app is excellent, and the pipeline view makes tracking deals super simple. Cons While Bigin covers the essentials very well, some advanced features (like detailed reporting or integrations) are limited unless you upgrade. It would be great to have a bit more flexibility without needing to switch to Zoho CRM. Review Source AM Antonio M. Founder Marketing and Advertising Used the software for: 6-12 months ### "Great CRM if you use iOS and Mac OS" April 22, 2025 5.0 I have used plenty of CRM's, Bigin is one that I have fallen in love with, It's very easy to customize it. Pros They are constantly upgrading the user experience, I love that I can now use it seamlessly with my mac as an app, and also that I can have shortcuts through the control center on iOS. Cons The integration with whatsapp is not what I expected, you have the use templates. Review Source BS Brian S. Owner Health, Wellness and Fitness Used the software for: Less than 6 months ### "Straightforward, Flexible and simple" September 3, 2025 5.0 I use Bigin to manage the business side of my coaching — leads, follow-ups, pipelines, you name it. It's not bloated or overbuilt, which is rare these days. I love that I can pair it with my training platform and keep everything streamlined. It works exceptionally well on mobile, which is huge for me since I'm often out with clients. If you're a solo service provider or small team, Bigin is worth checking out. Pros Bigin's clean and simple mobile app is also a big win for me when I'm out with clients—highly recommended if you want flexibility without bloat. Cons There is nothing I dislike about it so far. I'm excited to see the roadmap ahead in the next few years to watch this platform grow Review Source Michael P. Sales Director Hospitality Used the software for: 1-2 years ### "The Best CRM" February 6, 2025 5.0 Great company, very helpful. Can use all the features including the mobile version Pros The Price, great value for money. So much cheaper than others. Cons Nothing really, I like the support & the politeness Review Source VR Venkateshwaran R. Marketing Manager Education Management Used the software for: Less than 6 months ### "Ease of use" June 19, 2025 4.0 It has been good - I have liked the platforms ease of use and versatility as well as the support of the after sales & support team Pros I love the platform for its versatility and ease of use - I have been using the platform for close to 4 months now - I use it to track my team's pipeline and I have to say, I like the overall experience so far Cons Initially, it was a little tricky to understand the workflows - but I had enough support from the team to make the transition easily Review Source Talk to a Capterra advisor for free and get results within 15 minutes.