# Target Circle Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Target Circle the right Influencer Marketing solution for you? Explore 19 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/205341/Target-Circle/reviews

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Target Circle

4.8 (19)

[View alternatives](https://www.capterra.com/p/205341/Target-Circle/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Target Circle

Ease of use

4.7

Customer Service

5.0

## Showing most helpful reviews

Showing 1-19 of 19 Reviews

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Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Robbert Jan T.  
Search Engine Optimization Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Simply cannot believe how such good software comes for such a price"

August 5, 2020

5.0

Pros

I chose Target Circle because I was looking for an affiliate management platform with all-inclusive functionalities. As of now I can say that this is a software I can totally rely on. It’s a great technology solution that manages all kinds of affiliate management tasks such as partner billing and payouts and reporting for us. Our team is very happy with the platform. We monitor the dashboard every day that gives us a great overview of all the actions and extract reports on a weekly basis. The software allows us to work out our own customized report templates according to our needs and metrics that are important to us. Pricing is relatively fair and clear as well. Haven’t paid anything additionally yet.

Cons

The integration was kind of difficult with our platform, but we managed to overcome it.

Review Source

BD

Bartłomiej D.  
Managing Partner  
Marketing and Advertising  
Used the software for: 2+ years

### "Great tool to set up and manage your partner programs. "

July 13, 2020

5.0

Pros

As a new player in the performance marketing industry, we needed a highly developed platform. The wide range of time-saving tools gives our account managers free space and allows them to focus on campaign management and optimization. One of the key arguments for choosing Target Circle was the advanced technology in terms of tracking. A constantly growing shared publisher database - Target Circle has an entire publisher management team dedicated to extending the quantity and quality of affiliates in the open marketplace – was another selling point for the choice of Target Circle. The various customization possibilities and the fast and professional support complete the package.

Cons

Some UX challenges at the beginning, resulting in too much manual work, but everything changed over time.

Alternatives considered

[TUNE](https://www.capterra.com/p/127990/HasOffers/)

Reason for choosing Target Circle

Customer support and constant development as well as value for money.

Review Source

AW

Aidan W.  
Campaign manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "A good place to start in marketing. I have a good relationship with co workers."

July 3, 2020

4.0

The service is excellent.

Pros

The features are easy to use and if you have an issue the support team they assist you immediately.

Cons

I cannot access the back end of publishers accounts to assist them with adding websites or updating their accounts.

Review Source

VR

Verified Reviewer  
Web Developer | Support Technician  
Marketing and Advertising  
Used the software for: 2+ years

### "Easy to Deploy and Easy to use!"

June 29, 2020

4.0

User Friendly interface with lots of great tracking features. You're alway in the know about upcoming features too. Really worth a try if you want to get started in campaign perfromance tracking

Pros

Great tracking capabilities across devices and domains using 1st Party Cookie and Postback ("Cookieless") solutions. Great implementation instructions to follow with screenshots always help the first time users whether they are Publishers, Advertisers or Network/Agencies. Lost of planned and upcoming features and the guys really listen to feedback of the users to make for a great UX.

Cons

Sometimes there are a few bugs after deployments but the support team are very quick to fix issues whenever they arise - No system is perfect though and its how you handle an issue that counts. The TC support crew are great at this.

Reason for choosing Target Circle

Price and ease of deployment

Review Source

DG

Donna G.  
Owner  
Management Consulting  
Used the software for: 1-2 years

### "Who doesn't love savings!?"

August 24, 2020

4.0

Overall, the store locator feature combined with the item search is a real time saver when I am looking for something I don't buy often and don't have to hunt all over the store or find an employee to ask in order to locate it. Seemed like there were more savings offers when it was Cartwheel, but still usually save a few bucks when shopping by using the app.

Pros

While most retailers are constantly pestering you to download their app, most don't really give you compelling reasons to do so. The Circle app, the next gen of Cartwheel, makes it easy to save money as you shop. I use the scanner feature as I put items in my cart, and it will tell you if savings are available, and you can then add that to your wallet. Also will sometimes suggest an alternate product with savings if the one you scanned doesn't have savings. The app also saves past receipts, so if you have a return later you can just pull it up in the app. Also, easy to choose the store you are shopping in with the app, and it will tell you where in the store a product is located if you are looking for something specific. Love the savings!!

Cons

My only complaint is that just like with the old Cartwheel app, you can scan through and look for savings by product category, but these are not linked to store inventory. So you will see a '50% off' deal and look all over the store for it and not find it most of the time. I suspect most of the 'big savings' items are closeouts, but used to use the 'offers' feature when making my shopping list but have given up on that as I waste too much time hunting for them and not finding them. So just scan items as I put them in my cart. Also not clear how the 'Target Circle benefits' is supposed to work. I will have the item savings show up in my wallet, but no 'earnings' most of the time. Added bonus is nice, but not sure why it is usually not there, not clear how I earn it.

Review Source

LB

Lisa B.  
Executive Assistant  
Education Management  
Used the software for: 1-2 years

### "All Stores Need a Similar App"

March 23, 2022

5.0

Pros

This app makes shopping so easy! It allows you to search items and tells you the exact aisle it’s located in and if it’s in stock or not. It also allows you to create a shopping list and will map out your route through the store! I check the app at least daily and usually quickly schedule a drive up pick up. This app is a mom lifesaver!

Cons

I think there are very few, if any cons. I wish other stores would make similar apps.

Review Source

NH

Niklas H.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Tool to effectively manage strong partnerships "

June 23, 2020

5.0

Since over the past few years the number of partners we work with had significantly increased, we needed to implement a better solution to manage all those partnerships. Target Circle platform enabled us to create our own in-house set up, which helps us to strengthen brand-awareness and build stronger relationships with our partners. The main trigger why we chose Target Circle was the fully automated billing and partner payout feature, which in long term saves a huge amount of time and effort for our team as well, since all the reports and analytics are automatically generated and can be customized. When setting up our account we could tailor the customizable preferences according to our needs and so far have had a very pleasant experience working with the support.

Pros

Tracking is good, modular build, easy payout system

Cons

In the beginning there were some UI issues I didn't like but most have been solved

Review Source

SL

Stian L.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Affiliate marketing software we were looking for!"

June 29, 2020

5.0

Pros

We were looking for an affiliate marketing software and exploring different alternatives for that. The most important part for us was partnership management as it became difficult throughout time to manually manage all of our existing affiliates.That is when Target Circle came in, and offered us their solution. We were able to control and optimize all of our traffic sources in a short time period. The platform dashboard is friendly and easy to navigate. What we loved particularly is a possibility to customize type of the reports we wanted to download. This saves a lot of time that we would normally put in to manually create the reports.

Cons

It happens that reports load slower than expected.

Review Source

VR

Verified Reviewer  
Social Media Manager  
Real Estate  
Used the software for: 6-12 months

### "If you want to build affiliate program, this is your tool!"

June 26, 2020

5.0

Building affiliate program with Target Circle

Pros

It is really simple and easy to use, yet it offers a variety of options. As soon as I have created offer, we got access to Marketplace with variety of affiliates that we could get in touch with. On one side we had tracking solution in place, and on the other we already had affiliates ready to promote. It's a bargain that you don't find that easily.

Cons

Integration was a bit longer, but it was due to the fact that we were insisting on a tailored solution, where they basically needed to make new tool for us.

Review Source

Elisabeth G.  
Sales manager  
Marketing and Advertising  
Used the software for: 2+ years

### "A software witch is easy to manage without help or training. "

June 29, 2020

5.0

Great overall, and the customer service is fenomenal.

Pros

The detailed information of the sales from varius publishers and currency options.

Cons

Could be easier to select options of dates on the reports.

Review Source

KT

Kobei T.  
Head designer  
Consumer Goods  
Used the software for: 2+ years

### "Target circle right on the nose"

June 9, 2022

5.0

Target circle is a very good benefit too me. You also get money back when you spend with them to go towards other target purchases. And awesome gift cards

Pros

Target circle helps me find the right deals when looking for a printer that will help with the production of making t shirts and laptops that will help with the process. Target also shows deals with apparels that we can use in our store

Cons

The software doesn’t have EVERYTHING on it with deals it’s more as so you have to catch them and see what’s available.

Review Source

RF

Roger F.  
CEO  
Retail  
Used the software for: 6-12 months

### "Easy to use, efficient, smart platform"

July 20, 2020

5.0

Affiliate management platform of choice for us!

Pros

Since we started with our business we have been using several different tracking tools. However Target Circle stands out in so many aspects. Technically, we never had better report sections and offer management tools. But, the part that was really unexpected was a complete management of our affiliates. We didn;t have to manually create invoices for them, everything is automatized. If you want to cut your time in a daily routine with your affiliate program, this is the right solution for you. It’s also easy to communicate with the support team.

Cons

We used to have some day when the platform was loading really slow, but basically that was not a deal breaker.

Review Source

Marija S.  
Director  
Entertainment  
Used the software for: 1-2 years

### "Advanced tech tool for scaling an online business"

July 17, 2020

5.0

If you want to spend your marketing budget wisely, then the Target Circle tracking solution is a good decision.

Pros

Target Circle helps us to manage all our affiliate marketing activities in one place. Besides that, we are provided with professional support for smooth publisher onboarding and campaign rollout. The tracking technology and the pricing are perfectly adjusted to the various business needs allowing us to choose without overpaying for unnecessary things.

Cons

System could run faster. But that wasn’t that crucial.

Review Source

Aileen Z.  
student  
Higher Education  
Used the software for: 2+ years

### "Great idea, almost great implementation"

April 29, 2021

4.0

I enjoy the small satisfaction of getting a good deal on my essentials, and Target Circle makes obtaining this small satisfaction easy and almost painless.

Pros

I shop at Target about twice a month, usually for groceries and household goods. The Target app is very helpful for locating the product I am looking for within the store, and Target Circle frequently shows ways for me to save a little money on the products I was planning to buy anyway.

Cons

Sometimes coupons do not show all products to which it can apply, and it's not the easiest to figure out which products within each category are discounted, since the app catalog isn't a perfect reflection of what each Target has in stock.

Review Source

KO

Kelsey O.  
Personal Care Assistant  
Hospital & Health Care  
Used the software for: 2+ years

### "Target Circle is free, easy to use, and helps you save money!"

August 10, 2021

5.0

Pros

I like that it helps me save mpney on things that I am already buying. It is also free and easy to use.

Cons

I wish it was faster to use. You have to scan your products individually. Instead, it would be nice if all of the coupons were automatically stored and you just had to scan the barcode to collect them all.

Review Source

tC

theresa C.  
Consultant  
Apparel & Fashion  
Used the software for: 2+ years

### "Great for price checking"

July 20, 2021

5.0

I have always had a great experience with the app. Nice to have handy.

Pros

One of my BIGGEST pet peeves when shopping is not knowing a price. You find a random item and go 'ooo cute!' But then you have to find a scanner. Sometimes they do not work but the handy app is there to help! Simple scan the barcode and Yada! Not only do you see a price but also an idea where to look for more.

Cons

Does scan quickly which doesn't give you time to adjust the barcode. You sometimes end up having to scan a few times.

Review Source

PS

Priit S.  
Sales Manager  
Human Resources  
Used the software for: 1-2 years

### "Software that helps us to increase online sales"

August 12, 2020

5.0

Pros

We were looking for an affiliate marketing platform to increase our online sales. Since integrating with TargetCircle about two years ago, we have more than doubled our online sales. The first sales started to appear after a month, and the numbers grew every month. We are able to monetize all our performance daily by login into our account and payments for publishers are not a problem anymore. We know what we are paying for. All the transactions are transparent.

Cons

The platform could be a little faster to use

Review Source

DD

DeAndre D.  
Para-educator  
Education Management  
Used the software for: 6-12 months

### "Solidified My Loyalty to Target"

June 25, 2020

5.0

I love that Target continues to come out on top! I prefer to use their curbside pick up more than any other app of any other category and how the money i save from purchases can be put towards future purchases. Target definitely leads all the other retail stores with their app and services that they provide.

Pros

I love that you can get cash back from purchases that can be put towards future purchases. I also frequently use the curbside pick up feature, something that was available before COVID-19.

Cons

How long it can take for your curbside order to be ready.

Review Source

MN

Marten N.  
SIAM Service Manager  
Information Technology and Services  
Used the software for: I used a free trial

### "Good tool for managing performance offers"

August 17, 2020

5.0

Target Circle allows us to maintain our offers without big effort. Their reporting system helped me to choose the best traffic sources so I was able to motivate them even more.

Pros

Easy to use and intuitive dashboard. Very nice Reports module which allows us to track the offers with many details and KPI’s. We were able to compare and optimise traffic sources easily.

Cons

Platform does have only English language version. Some partners will be more happy to work with their local languages.

Review Source

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