# ActivePipe Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about ActivePipe Software - reviews, pricing plans, popular comparisons to other Real Estate CRM products and more.

Source: https://www.capterra.com/p/205661/ActivePipe/

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# 

 ActivePipe Software Review 2026: Features, Integrations, Pros & Cons

Last updated on July 21, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

ActivePipe

## What is ActivePipe?

The MoxiWorks Email Platform delivers the right content, to the right people, and the right time. Nurture and convert more leads by providing targeted, curated email content around their property journey. Build better relationships with hands-free lead generation. - Automatic personalization - lead nurturing campaigns - drive sales performance - guess less, sell more Make every property journey seamless with perfectly timed and targeted information. For Brokers: Follow-up gets done 1. Stop chasing agents to follow up. 2. Protect your brand. 3. Turn scattered leads into a steady flow. 4. Support agents – no hand-holding. For Agents: Never miss a lead. 1. Follow-up reminders, built-in. 2. Stay top of mind automatically. 3. Match buyers with new listings. 4. Look sharp on your busiest days. For Teams: Track team follow-up. 1. See who’s staying in touch. 2. Keep every email on-brand. 3. Automate nurture across the team. 4. No more cleanup duty.

## What is ActivePipe used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Contact Management](https://www.capterra.com/contact-management-software/)

Top alternative

Featured

Overall rating

Based on 9 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

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Do you work for ActivePipe?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://moxiworks.com&name=ActivePipe)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### ActivePipe

3.9 (9)

VS.

[4.4 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

Starting Price

Contact vendor

Starting Price

$25

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (9)

Ease Of Use

4.0 (199)

Value For Money

3.9 (8)

Value For Money

4.0 (146)

Customer Service

3.9 (8)

Customer Service

4.1 (158)

## ActivePipe alternatives

Highest Rated

[4.8 (654)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[4.7 (463)](https://www.capterra.com/p/245800/Monday-CRM/reviews/)

Starting price

$12.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[4.7 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Starting price

$7.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/205661/ActivePipe/alternatives/)

## FAQs about ActivePipe

Overview

### What company size and specific industries is ActivePipe built for?

ActivePipe is designed for real estate agencies and brokerages with 10 or more agents. It targets the real estate industry, especially businesses that need an email marketing platform built for teams managing client communication, property updates, and agent-led marketing activities.

Features and Usability

### What are the key features of ActivePipe?

ActivePipe offers email sequences, drip campaigns, and autoresponders for campaign delivery, plus campaign segmentation, personalization, and dynamic content. It also includes lead generation, lead nurturing, lead scoring, and customer journey mapping, along with campaign analytics, click tracking, email tracking, and real-time notifications.

Talk to an expert

### More questions?

Ask our experts

Integrations

### Which third-party tools and platforms does ActivePipe integrate with?

ActivePipe integrates with over 20 third-party tools, including CRM and real estate platforms such as Agentbox, Eagle, BoomTown, Cloze, Follow Up Boss, Google Workspace, HubSpot CRM, Pipedrive, and PropertyMe. Its catalog also includes Constellation1, Contactually, IXACT Contact, LionDesk, Lofty, MoxiEngage, and Propertybase Salesforce Edition.

Answer based on 2 reviews

Getting Started and Support

### What training and onboarding options does ActivePipe offer?

ActivePipe provides in person training, live online sessions, webinars, documentation, and videos. In person and live online options support guided instruction, webinars cover scheduled learning sessions, documentation offers written reference material, and videos provide visual guidance for review at any time.

Getting Started and Support

### What customer support options does ActivePipe offer?

ActivePipe provides email/help desk support, a FAQ/forum, and a knowledge base for customer assistance. These channels give users access to written guidance and self-service help, but there is no reviewer feedback available here to describe response times, helpfulness, or common support frustrations.

## Features

AI summary

Based on 1,447 Real Estate CRM reviews

Capterra reviewers highlight these as the features buyers value most when choosing a Real Estate CRM:

-   **Contact Database** (**61%** of reviewers rated this feature as critical)
-   **Customer Database** (**50%**)
-   **Contact Management** (**54%**)

ActivePipe includes **Contact Database** and **Contact Management**, giving real estate teams a clear way to store prospect details and manage ongoing relationships across their pipeline. However, it does not include **Customer Database**. Instead, it offers other highly rated capabilities such as **Lead Management** (**54%**), **Lead Capture** (**53%**), and **Alerts/Notifications** (**41%**), helping businesses track new opportunities, collect incoming leads, and stay on top of follow-up tasks.

Contact Database

5.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Contact Management

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Lead Management

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Lead Capture

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Automatically identify and save contact information of potential customers

Email Campaign Management

4.2 (5)

60.00% of 5 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

Subscriber Management

4.3 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Add or remove subscribers from mailing lists

ActivePipe 53 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Create and automatically send premade copy in response to customer messages

Software's ability to perform similar action on multiple similar files simultaneously

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Set campaign schedules by selecting start, pause, and end dates

Track the amount of clicks on individual products to measure campaign results

Match clients or tenants with suitable properties based on their specific requirements, preferences and budget

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Visualize and analyze customer experience across all touchpoints and channels

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Adjust the weighting of various scoring criteria to control how scores are calculated

Import and export data to and from software applications

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Create and send email blasts/campaigns

Set up automated email sequences to streamline outreach and engage leads/contacts

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

For realtors, real estate investors, property managers, and other real estate professionals.

Store and manage images

Track interaction history by documenting conversations for contacts

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Engage with a lead throughout the sales process by actively providing information

Divide leads into buckets based on predefined criteria and routing rules

Manage contacts across multiple mailing lists

Optimize content to ensure it is easily accessible for mobile users

Create and update newsletter content to increase engagement

Adjust communications based on previous interactions or personal preferences

Predict future data based on historical data sets

Arrange tasks based on the level of priority or urgency

Tools designed to streamline the process of lead generation and management for sales teams

Analyze and gain insights into data in real-time

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Timed notification for any upcoming task, deadline, appointment, or activity

View and track pertinent metrics to find patterns and gain insights from data

Search and filter data across systems to locate required information by entering keywords or certain criteria

Group leads or contacts based on their specific characteristics

Share contacts with other applications like Gmail and CRM

Add or remove subscribers from mailing lists

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

3.9 (9)

3.9

Based on 9 reviews

## Pricing

Value for money

3.9 (8)

Agency Concierge + Agent Access

Custom Quote Available

It includes:

-   Send-on-behalf Campaigns
-   Personalised Newsletters
-   Email Newsletters

Enterprise

Custom Quote Available

It includes:

-   Behavioural Persona Detection
-   Intent Dashboard
-   Email Campaign Builder
-   Personalised Newsletters
-   Contact Engagement Tracking

Grow

Custom Quote Available

It includes:

-   Behavioural Persona Detection
-   Intent Dashboard
-   Email Campaign Builder
-   Personalised Newsletters
-   Contact Engagement Tracking
-   Market Insights
-   Real Estate Content Library

Value for money

3.9 (8)

3.9

Based on 8 reviews

## Integrations

[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[

BoomTown](https://www.capterra.com/p/151892/BoomTown/)[

IXACT Contact](https://www.capterra.com/p/130605/IXACT-Contact/)[

Lofty](https://www.capterra.com/p/157457/Lofty/)[

Contactually](https://www.capterra.com/p/158259/Contactually/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.9 (8)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.9 (8)

3.9

Based on 8 reviews

## User reviews

Overall rating

3.9

Based on 9 reviews

Filter by rating

5(4)

4(2)

3(2)

2(0)

1(1)

Mentioned topic

Sorted by most recent

JT

Jess T.

SSM

Real Estate

### "Active Pipe for CRM"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

September 25, 2024

Pros

Direct and to the point - This works very well as a CRM

Cons

I do wish there were better search functionalities.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Roslyn I.

Sales Executive

Real Estate

### "An amazing product I could not be without"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 30, 2023

I have used for years, and love its ease of use, how quick the app is, should you ever have an issue the help desk is back to you instantly, of all the real estate products I use their contact team is EXCEPTIONAL, I wish others would take notice of their outstanding customer service.

Pros

The fact that every text you send is from your phone, you have a record, and not cost to send ...The ability to see who has opened the link you send and how many times they view... I do a lot of Auctions, the process of following up the contacts and keeping them updated is so important ACTIVEPIPE is my go to for this!Every agent should be using this!

Cons

Not much at all... I love this product - Its functions are easy and do the job you need it to do easily

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BB

Bara B.

RE Assistant

Real Estate

### "Great and Easy for RE email marketing"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

July 23, 2023

Pros

Easy to learn and use for weekly marketing campaigns.

Cons

Certain functions aren't as easy to add to the email, or clear.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GY

Gary Y.

Director

Real Estate

### "Great Product In Essence, Support When Issues, Poor."

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

2/10

December 18, 2021

More than disappointing. I'm sure there are other products that have a support team that is what the salesperson says it is.

Pros

Ease of use and automation looked good when being sold to us.

Cons

Not able to change a lot. Integration dropped off, which stops stopping automations and dealing with support was a nightmare. Unbelievably slow to respond, including none whatsoever from the ';account manager' in the hope that he could speed it up. Closing in on a week that we are not able to market as promised.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DG

Daniel G.

Business Development Executive

Real Estate

### "ActivePipe Use for the Ray White Group"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 15, 2021

Fantastic. Highly recommend.

Pros

Easy to use, self sufficient but you also get out what you put in. Great database nurturing software.

Cons

One to one email capabilities, but their customer success and development team are incredibly responsive. Working with them to create new things is always a good experience.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BH

brett H.

Partner

Real Estate

### "Activepipe for special projects"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

July 13, 2021

excellent - great tool if you use it as it's designed.

Pros

What i like most about this application is the ability to design and implement a specific email campaign for a project- with all the branding and flexibility that a project would need

Cons

the software has a great system for design adn implemeting your email campagins, BUT it requires some training to make it work, - i was lucky - had training from Ebany (who works with their team) she was amazing and kept me on track and learning and implementing the systems they have

Reasons for choosing ActivePipe

We ultimately chose activepipe because of their ability to use our existing CRM, integrate with it, and support our business growth.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NP

Naomi P.

Systems and Projects Manager

Real Estate

### "Activepipe"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 13, 2021

Pros

Easy to navigate for our agents and customer experience.

Cons

Being able to customise surveys being able to send to full databases instead of agent specific contacts.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SS

Suzanne S.

Realtor

Real Estate

### "I will not recommend active pipe to anyone "

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

January 6, 2021

Same as above.

Pros

Cheap but you get what you are paying for

Cons

Highly frustrating company. Terrible customer service, no customer support phone number or chat, only emails that are responded to 24 hrs later, it takes days to get anything resolved if at all on top of delayed response as they are based out of Australia. They can block your data base and refuse to unblock it. Users cannot remove some contact from a send list before sending. Users cannot upload links, have to ask them to do it for you. Delays and very unsatisfactory.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Director of Brand Fulfillment

Real Estate

### "Easy drag & drop templates "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 15, 2020

Great product! Easy to use as an admin, and not overly complicated to teach brokers how to use on their own.

Pros

This is the best email marketing system I have used for real estate. Drag and drop functionality makes building templates very easy. The built in property feed and market insights are a popular feature with our agents and help them easily and quickly promote listings.

Cons

We use a CRM called Close, and when we first used active pipe, there were some issues with the two platforms syncing with eachother. We've also had trouble with people unsubscribing from an agent, but not from the company, and these people tend to get annoyed they are still receiving emails (even though they unsubscribed).

Switched from

[Rezora](https://www.capterra.com/p/210709/Rezora/)

Rezora was very clunky and temperamental to work in. Plus, our brand changed over to active pipe at a corporate level.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/205661/ActivePipe/reviews/)

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