--- title: "ActivePipe Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about ActivePipe Software - reviews, pricing plans, popular comparisons to other Contact Management products and more." source_url: "https://www.capterra.com/p/205661/ActivePipe/" page_type: "product" language: "en" --- # ActivePipe Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ActivePipe ## What is ActivePipe? ActivePipe is an email marketing intelligence platform built for real estate agencies. It sits on top of your existing CRM rather than replacing it, turning a static contact database into a working source of listing and buyer opportunities. Automated nurture campaigns keep every contact engaged with property content that is relevant to them. Behavioural persona detection identifies whether a contact is behaving like a seller, buyer, landlord or investor. Smart Property Matching sends each contact listings drawn from your network's stock. The Intent Engine reads email engagement to flag the contacts showing real intent, so agents know who to call and why. Built for principals and agency leaders who need consistent database engagement across the team, and for sales agents who want warmer conversations without the manual work. Always On. Always Converting. ## What is ActivePipe used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Contact Management](https://www.capterra.com/contact-management-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ActivePipe?[Manage this product listing](https://www.g2.com/products/activepipe/claim_requests/new?auto=true) ## ActivePipe Overview Updated September 2026 AI summary ActivePipe is a cloud-based platform for small, midsize, and enterprise teams seeking real estate CRM, email marketing, and lead management capabilities. It offers contact management, property matching, email campaigns, segmentation, lead capture, analytics, and third-party integrations. With real-time notifications, customizable templates, and API access, it helps organizations organize contacts and automate client communications. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ActivePipe 3.9 (9) VS. [4.4 (18,810)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price Contact vendor Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (9) Ease Of Use 4.0 (4,388) Value For Money 3.9 (8) Value For Money 4.0 (3,517) Customer Service 3.9 (8) Customer Service 4.1 (3,527) ## ActivePipe alternatives [4.3 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [4.8 (659)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) [4.5 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/152373/HubSpot-CRM/) [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) [4.6 (1,541)](https://www.capterra.com/p/213505/LinkedIn-for-Business/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/213505/LinkedIn-for-Business/) [View all alternatives](https://www.capterra.com/p/205661/ActivePipe/alternatives/) ## FAQs about ActivePipe Overview ### What company size and specific industries is ActivePipe built for? ActivePipe is designed for real estate professionals, especially agencies and brokerages with 10 or more agents. It fits company sizes in the small to mid-sized range within the real estate sector, where teams need email marketing tools tailored to property sales, client communications, and agent-led outreach. Features and Usability ### What are the key features of ActivePipe? ActivePipe offers email marketing and lead management tools such as email sequences, drip campaigns, autoresponders, and campaign segmentation. It also includes lead capture, landing pages/web forms, contact and subscriber management, campaign analytics, click and email tracking, real-time notifications, and CRM integrations. Integrations ### Which third-party tools and platforms does ActivePipe integrate with? ActivePipe integrates with over 20 third-party tools, including Agentbox, Eagle, BoomTown, Cloze, Contactually, Follow Up Boss, Google Workspace, HubSpot CRM, IXACT Contact, LionDesk, Lofty, Pipedrive, PropertyMe, Propertybase Salesforce Edition, Salesforce Sales Cloud, and Tribus. Answer based on 2 reviews Getting Started and Support ### What training and onboarding options does ActivePipe offer? ActivePipe provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online sessions support guided instruction, webinars cover group learning, documentation offers written reference material, and videos provide visual self-paced learning. Getting Started and Support ### What customer support options does ActivePipe offer? ActivePipe provides Email/Help Desk, FAQ/Forum, and a Knowledge Base for customer support. These channels give users written help and self-service resources for common questions. No reviewer feedback about support experience is available here, so channel quality, response times, and helpfulness cannot be described. ## Features AI summary Based on 1,459 Contact Management reviews Capterra data shows that buyers of Real Estate CRM software rank the following features as their top priorities: - **Contact Database** (**60%** of reviewers rated this feature as critical) - **Client Management** (**54%**) - **Customer Database** (**49%**) ActivePipe supports **Contact Database**, but it does not include **Client Management** or **Customer Database**. Instead, it offers **Contact Management** (**54%**), **Lead Management** (**54%**), and **Lead Capture** (**52%**). These features help real estate teams keep contact records organized, track prospects through the sales process, and collect new inquiries more efficiently, helping businesses stay responsive and manage pipeline activity with less manual work. Contact Database 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Contact Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Lead Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Lead Capture 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Email Campaign Management 4.2 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Subscriber Management 4.3 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists ActivePipe 53 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Batch Processing: Software's ability to perform similar action on multiple similar files simultaneously - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Client/Property Matching: Match clients or tenants with suitable properties based on their specific requirements, preferences and budget - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Scoring: Adjust the weighting of various scoring criteria to control how scores are calculated - Data Import/Export: Import and export data to and from software applications - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Marketing: Create and send email blasts/campaigns - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Real Estate: For realtors, real estate investors, property managers, and other real estate professionals. - Image Library: Store and manage images - Interaction Tracking: Track interaction history by documenting conversations for contacts - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - List Management: Manage contacts across multiple mailing lists - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Newsletter Management: Create and update newsletter content to increase engagement - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Prioritization: Arrange tasks based on the level of priority or urgency - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Shared Contacts: Share contacts with other applications like Gmail and CRM - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 3.9 (9) 3.9 Based on 9 reviews ## Pricing Value for money 3.9 (8) Agency Concierge + Agent Access Custom Quote Available It includes: - Send-on-behalf Campaigns - Personalised Newsletters - Email Newsletters Enterprise Custom Quote Available It includes: - Behavioural Persona Detection - Intent Dashboard - Email Campaign Builder - Personalised Newsletters - Contact Engagement Tracking Grow Custom Quote Available It includes: - Behavioural Persona Detection - Intent Dashboard - Email Campaign Builder - Personalised Newsletters - Contact Engagement Tracking - Market Insights - Real Estate Content Library Value for money 3.9 (8) 3.9 Based on 8 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ BoomTown](https://www.capterra.com/p/151892/BoomTown/)[ IXACT Contact](https://www.capterra.com/p/130605/IXACT-Contact/)[ Lofty](https://www.capterra.com/p/157457/Lofty/)[ Contactually](https://www.capterra.com/p/158259/Contactually/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.9 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.9 (8) 3.9 Based on 8 reviews ## User reviews Overall rating 3.9 Based on 9 reviews Filter by rating 5(4) 4(2) 3(2) 2(0) 1(1) Mentioned topic Sorted by most recent JT Jess T. SSM Real Estate ### "Active Pipe for CRM" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 25, 2024 Pros Direct and to the point - This works very well as a CRM Cons I do wish there were better search functionalities. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Roslyn I. Sales Executive Real Estate ### "An amazing product I could not be without" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 30, 2023 I have used for years, and love its ease of use, how quick the app is, should you ever have an issue the help desk is back to you instantly, of all the real estate products I use their contact team is EXCEPTIONAL, I wish others would take notice of their outstanding customer service. Pros The fact that every text you send is from your phone, you have a record, and not cost to send ...The ability to see who has opened the link you send and how many times they view... I do a lot of Auctions, the process of following up the contacts and keeping them updated is so important ACTIVEPIPE is my go to for this!Every agent should be using this! Cons Not much at all... I love this product - Its functions are easy and do the job you need it to do easily Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BB Bara B. RE Assistant Real Estate ### "Great and Easy for RE email marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 July 23, 2023 Pros Easy to learn and use for weekly marketing campaigns. Cons Certain functions aren't as easy to add to the email, or clear. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GY Gary Y. Director Real Estate ### "Great Product In Essence, Support When Issues, Poor." 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 December 18, 2021 More than disappointing. I'm sure there are other products that have a support team that is what the salesperson says it is. Pros Ease of use and automation looked good when being sold to us. Cons Not able to change a lot. Integration dropped off, which stops stopping automations and dealing with support was a nightmare. Unbelievably slow to respond, including none whatsoever from the ';account manager' in the hope that he could speed it up. Closing in on a week that we are not able to market as promised. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DG Daniel G. Business Development Executive Real Estate ### "ActivePipe Use for the Ray White Group" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 15, 2021 Fantastic. Highly recommend. Pros Easy to use, self sufficient but you also get out what you put in. Great database nurturing software. Cons One to one email capabilities, but their customer success and development team are incredibly responsive. Working with them to create new things is always a good experience. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BH brett H. Partner Real Estate ### "Activepipe for special projects" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 July 13, 2021 excellent - great tool if you use it as it's designed. Pros What i like most about this application is the ability to design and implement a specific email campaign for a project- with all the branding and flexibility that a project would need Cons the software has a great system for design adn implemeting your email campagins, BUT it requires some training to make it work, - i was lucky - had training from Ebany (who works with their team) she was amazing and kept me on track and learning and implementing the systems they have Reasons for choosing ActivePipe We ultimately chose activepipe because of their ability to use our existing CRM, integrate with it, and support our business growth. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NP Naomi P. Systems and Projects Manager Real Estate ### "Activepipe" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 13, 2021 Pros Easy to navigate for our agents and customer experience. Cons Being able to customise surveys being able to send to full databases instead of agent specific contacts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Suzanne S. Realtor Real Estate ### "I will not recommend active pipe to anyone " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 6, 2021 Same as above. Pros Cheap but you get what you are paying for Cons Highly frustrating company. Terrible customer service, no customer support phone number or chat, only emails that are responded to 24 hrs later, it takes days to get anything resolved if at all on top of delayed response as they are based out of Australia. They can block your data base and refuse to unblock it. Users cannot remove some contact from a send list before sending. Users cannot upload links, have to ask them to do it for you. Delays and very unsatisfactory. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Director of Brand Fulfillment Real Estate ### "Easy drag & drop templates " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 15, 2020 Great product! Easy to use as an admin, and not overly complicated to teach brokers how to use on their own. Pros This is the best email marketing system I have used for real estate. Drag and drop functionality makes building templates very easy. The built in property feed and market insights are a popular feature with our agents and help them easily and quickly promote listings. Cons We use a CRM called Close, and when we first used active pipe, there were some issues with the two platforms syncing with eachother. We've also had trouble with people unsubscribing from an agent, but not from the company, and these people tend to get annoyed they are still receiving emails (even though they unsubscribed). Switched from [Rezora](https://www.capterra.com/p/210709/Rezora/) Rezora was very clunky and temperamental to work in. Plus, our brand changed over to active pipe at a corporate level. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/205661/ActivePipe/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.