# Adapty Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Adapty Software - reviews, pricing plans, popular comparisons to other Subscription Management products and more. Source: https://www.capterra.com/p/205858/Adapty --- # Adapty Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Adapty ## What is Adapty? Adapty helps mobile developers analyze and grow in-app subscriptions, integrate in-app purchases within a few hours, and run monetization experiments faster and cheaper. - Test prices of in-app purchases without app releases. - Integrate IAPs within a few hours with a simple, developer-friendly SDK. No server coding required. - Double your subscription revenue in 3 months with A/B testing for paywalls. - Measure your in-app economy from trials to refunds with real-time analytics. ## What is Adapty used for? [Subscription Management](https://www.capterra.com/subscription-management-software/) Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $99 Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Adapty alternatives Highest Rated [FlexPortal](https://www.capterra.com/p/10034790/FlexPortal/) [5.0 (6)](https://www.capterra.com/p/10034790/FlexPortal/#reviews) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10034790/FlexPortal/) [4.7 (206)](https://www.capterra.com/p/178774/Stripe-Billing/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.2 (105)](https://www.capterra.com/p/131433/Chargebee/reviews/) Starting price $7188.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 84% of reviewers rated it above 4 stars [4.7 (35)](https://www.capterra.com/p/197713/SubscriptionFlow/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/205858/Adapty/alternatives/) ## FAQs about Adapty Overview ### Which roles and teams benefit most from Adapty? Adapty benefits founders, CEOs, and product leaders who need subscription analytics, pricing visibility, and revenue optimization for mobile apps. Marketing and user acquisition teams use it to test paywalls and improve conversion, while developers and engineering teams rely on SDKs, integrations, and purchase event tracking for faster implementation. Answer based on 10 reviews Overview ### What company size and industries is Adapty built for? Adapty is built for small businesses, with 100% of reviewers coming from that segment, led by Entertainment and Health, Wellness and Fitness at 20% each, followed by E-Learning at 10%. It fits companies managing recurring revenue, especially for subscription management, which accounts for 100% of reported use cases. Answer based on 10 reviews Features and Usability ### What are the key features of Adapty? Adapty offers subscription management, recurring billing, and subscription plan management for in-app purchases and recurring revenue. It also includes cancellation management, revenue management, revenue recognition, and discount management, plus real-time analytics, real-time reporting, customer profiles, transaction history, usage tracking/analytics, API access, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? Adapty starts at $99 per month for the Pro plan, which includes 3 members, A/B Testing, Personalization, Postback Integrations, and realtime chat support. A free version is also available. The plan details provided do not list setup fees, contract requirements, or other pricing limitations. Integrations ### Which third-party tools and platforms does Adapty integrate with? Adapty integrates with 8 third-party tools, including analytics and attribution platforms such as Adjust, Amplitude, AppsFlyer, Mixpanel, and SplitMetrics Optimize, plus Amazon S3, Brunch, and Webhook Relay. These integrations cover event tracking, storage, optimization, and webhook delivery. Getting Started and Support ### What training and onboarding options does Adapty offer? Adapty provides in-person training, webinars, and documentation to help teams get started. In-person training supports direct instruction, webinars offer guided online learning, and documentation gives written reference material for self-paced review and feature lookup as needed. Getting Started and Support ### What customer support options does Adapty offer? Adapty provides email/help desk support, FAQ/forum resources, and chat. These channels give users multiple ways to get help, though no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Recurring/Subscription Billing 5.0 (7) 85.71% of 7 reviewers that rated this feature as important or highly important Automated process of charging customers at regular intervals for repeated access or use of a product or service Subscription Plan Management 4.8 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Manage the subscription plans of all active members Usage Tracking/Analytics 5.0 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Track and interpret metrics on the usage of company resources Discount Management 4.3 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Track products that are for sale at a reduced price or part of coupon promotions Product Catalog 4.3 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Present a catalog of inventory that customers can view Cancellation Management 5.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Allow customers to cancel their subscription remotely. Adapty 19 features Application programming interface that allows for integration with other systems/databases Allow customers to cancel their subscription remotely. Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Record customer information, purchase history, and other notes Graphical representation of data Track products that are for sale at a reduced price or part of coupon promotions Present a catalog of inventory that customers can view Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Automated process of charging customers at regular intervals for repeated access or use of a product or service Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitor sales and make necessary adjustment in order to increase demand and revenue An accounting principle that identifies the specific conditions in which revenue is recognized and determines how to account for it. Process of managing customer subscription lifecycle for a recurring service or a product Manage the subscription plans of all active members Set up connections to third-party platforms to improve business processes Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period Track and interpret metrics on the usage of company resources Get Advice We can help you find the software with the features you need. Features 4.7 (10) 4.7 Based on 10 reviews ## Pricing Value for money 4.8 (10) Free Version Free $0.00 Pro $99.00 Per Month It includes: - A/B Testing - Personalization - Postback Integrations - Realtime chat support - 3 members (owner and 2 seats) Value for money 4.8 (10) 4.8 Based on 10 reviews ## Integrations [ Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/)[ Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[ AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[ Amplitude](https://www.capterra.com/p/158741/Amplitude/)[ Adjust](https://www.capterra.com/p/156559/Adjust/)[ Webhook Relay](https://www.capterra.com/p/211469/Webhook-Relay/)[ SplitMetrics Optimize](https://www.capterra.com/p/245860/SplitMetrics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (10) 4.4 Based on 10 reviews ## User reviews Overall rating 4.7 Based on 10 reviews Filter by rating 5(8) 4(1) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent AK Anton K. Head of UA Entertainment ### "Honestly one of the best tools we've used" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 21, 2026 We've been on Adapty for a while and can't imagine going back. What hooked us from day one was the speed: paywall changes, A/B tests, price experiments, all without pushing a new app build. Pros Customer service is genuinely top tier. They reply fast and actually know what they're talking about, not reading off a support script. The platform covers pretty much everything we need in one place: paywall builder, A/B testing, segmentation, cohort analytics, and integrations with all the major ad networks and analytics tools. Adapty UA deserves a separate shoutout. It entirely replaced our previous BI. Way more convenient, faster, and revenue by source updates in real time. We're not waiting until the next day to see how a campaign performs anymore. For anyone running paid UA on a subscription app, this alone is worth trying the platform. Cons Hard to think of something real. They ship features so often that updates sometimes slip past me, but that's a good problem to have. For any team working with mobile subscriptions, it's well worth checking out. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Denis G. Product and Marketing manager Utilities ### "Adapty - best instrument for paywall testing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 20, 2026 for me - it's quite chalanging service that helps me to manage paywall tests across multiple apps. and it helps me to make a plan of test very good quality so I can go to my goals. Pros paywall testing things: - paywall builder - plan of testing based on market analysis clear analytics of money: revenue, proceed, cohort analysis, conversions onboardings and making polls on onboardings - is very good. i can connect result of the pools with some metrics - like LTV - that's great! Cons sometimes interface can be a bit complecated but usually adapty team fixes this. also mixing together ios and android apps in interface is not a good idea Alternatives considered [Apphud](https://www.capterra.com/p/236551/Apphud/) Reasons for choosing Adapty it has lots more features and usage is more comfortable Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Sergei T. CEO Health, Wellness and Fitness ### "Best for b2c saas mobile app" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 18, 2026 Solid tool. Saves us a lot of time and lets us focus on running experiments instead of building infrastructure. The team responds quickly when we have questions. We see real impact on revenue, so we plan to keep using it. Pros We use Adapty for paywalls, A/B tests and analytics. It really helps us grow revenue through experiments and gives a clear picture of our payback and unit economics. Setting up tests is fast, no need to push app updates every time we want to try a new paywall. Cons Paywall Builder sometimes lags a bit, but it doesn’t really get in the way of getting results, just affects building time. Alternatives considered [RevenueCat](https://www.capterra.com/p/212540/RevenueCat/) [Adjust](https://www.capterra.com/p/156559/Adjust/) Reasons for choosing Adapty Adapty is cheaper and more convenient than RevenueCat for mobile subscriptions, and gives better revenue forecasts plus a more flexible paywall builder. Compared to Adjust, it’s also cheaper and surprisingly more accurate on attribution requests. Two strong use cases in one tool. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RM Roi M. CEO Computer Software ### "Just use Adatpy and thank me later." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 13, 2026 If you are building mobile apps and you want a one stop stop for everything - do yourself a favor and use Adapty. Pros They understand SaaS. They understand mobile. I'm working with them for years - easy the best service I've paid for. Cons I can't keep up with all the new features they are adding. But for real, I can't say nothing bad on the team or the product. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AL Alexander L. Product Manager Program Development ### "Strong subscription management platform with useful analytics and testing tools" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 12, 2026 Overall, our experience with Adapty has been positive. The platform covers many important subscription management and monetization needs in one place: paywalls, onboarding, experiments, segmentation, and analytics. It is especially useful for teams that want to move fast and test different monetization hypotheses. We also appreciate the market and niche analytics that Adapty provides, as we use these insights as benchmarks for our own product and monetization work. There is still room for improvement in advanced analytics and user filtering, but the product is valuable for our workflow, and the recent improvement in customer support makes the experience much better. Pros Adapty gives us a strong set of tools for managing subscriptions and improving monetization. We use it to analyze subscription performance, create custom user segments, run A/B tests, build onboarding flows and paywalls, and review cohort analytics. These features help us make more data-driven product decisions. Also, during the last two months, the support team has become much more responsive and helpful, and the quality of answers has improved noticeably. Cons I would like to see more flexibility in filtering the app user database. For example, it would be helpful to have more advanced filters and easier ways to work with user-level data. Another useful improvement would be the ability to use two-level group by for key analytics charts, so teams could analyze performance across more detailed segments without exporting data. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Marketing manager Education Management ### "Esential tool for mobile developers at any stage " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 11, 2026 Pros The service is evolving fast and ships great new features regularly. I also enjoy the mobile community events the company organises offline. Cons Sometimes updates go unnoticed and the new interface changes and new metrics shipped cause confusion. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kemal Cagin S. Developer Entertainment ### "Solid Choice" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 8, 2026 Solid choice if you run subscriptions on iOS/Android. Saved us a ton of engineering hours and we ship paywall changes weekly now without a release. Pros Setting up paywalls without bugging our dev team every time is honestly the main reason we got it. SDK was straightforward to plug in. Support team replied within a few 'minutes' when we had an issue. Also, A/B testing is incredibly easy. Dashboard is clean, we can get all analytics we need super fast. Cons Still feel like the paywall template library could be bigger. Would love to see new templates shipped every week to be honest. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Igor K. Founder E-Learning ### "Great platform for mobile subscriptions with amazing support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 8, 2026 Overall our experience with Adapty has been great. We use it daily across multiple mobile apps and it saved us a lot of time compared to building subscription infrastructure ourselves. Setup was easier then expected, documentation is clear, and the platform feels very mature and stable. We also really appreciate how responsive the team is. It doesn’t feel like “just another SaaS”, they actually communicate with users and listen to feedback. After 2 years of usage we can definitely recommend Adapty for mobile app teams working with subscriptions and in-app purchases. Pros We’ve been using Adapty for around 2 years now with our team of 8 people, and honestly it became one of the most reliable tools in our workflow. The API is really well designed, integrations are smooth, and it supports all the platforms we need. The servers are stable and fast, which is super important for subscription apps. But probably the biggest advantage is their support team. Every time we had questions or some urgent issue, they replied very quickly and actually tried to help instead of sending generic answers. You can feel that they care about the product and customers. Cons There honestly isn’t much to complain about. Sometimes we wished some analytics features or dashboard improvements came a bit faster, but overall the experience has been very positive for us. Switched from [Apphud](https://www.capterra.com/p/236551/Apphud/) Apphud was not tracking purchases reliably. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JC Jonathan C. Software Engineer Hospital & Health Care ### "Good, until it breaks" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 May 3, 2023 Pros It is relatively easy to integrate and the console is very powerful. They integrate very well with the app stores. Cons The Customer Support expectations for a Pro+ account was "Priority Chat Support". However, during a blocking outage, the rate of new messages from support was roughly once per every 24 hours. Alternatives considered [RevenueCat](https://www.capterra.com/p/212540/RevenueCat/) [Purchasely](https://www.capterra.com/p/252429/Purchasely/) Reasons for choosing Adapty The documentation and sales pitch were more compelling. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. IC Ilya C. Lead iOS Developer Health, Wellness and Fitness ### "Great A/B tests and Price testing without app releases" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 12, 2022 \- Great customer service, who will come to help 24/7, even if our mistakes cause problems - Easy setup for a developer. I did it a long time ago, and since then, it works perfectly - Advanced user analytics dashboard with charts, and I can see at a glance if the new version converts better to the paid plan Pros Well-written documentation that will answer any question you may have. And the most relevant thing is the ability to test in-app purchase prices without app releases. It’s all a definite time-saver. Also, AB tests and advanced analytics are straightforward to set up. Cons Adapty used to be able to send push notifications to unsubscribed users, but now they no longer support that feature. But the good news is that they would do a link with another service. It will be exciting for us. Switched from [RevenueCat](https://www.capterra.com/p/212540/RevenueCat/) Adapty has much more user analytics and they add new features every month. It's also cheaper for high-volume apps with an enterprise plan. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.