--- title: "Priority Engine Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Priority Engine Software - reviews, pricing plans, popular comparisons to other Sales Intelligence products and more." source_url: "https://www.capterra.com/p/206193/Priority-Engine/" page_type: "product" language: "en" --- # Priority Engine Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 24, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Priority Engine ## What is Priority Engine? B2B lead generation solution that comes with purchase intent data for sales and marketing teams that follow a buyers search journey. ## What is Priority Engine used for? [Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)[Buyer Intent](https://www.capterra.com/buyer-intent-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Priority Engine?[Manage this product listing](https://www.g2.com/products/smarte/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Priority Engine 4.0 (2) VS. [### Apollo.io](https://www.capterra.com/p/158696/Apollo/) [4.5 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.0 (2) Ease Of Use 4.5 (398) Value For Money 0.0 (0) Value For Money 4.4 (315) Customer Service 5.0 (1) Customer Service 4.2 (316) ## Priority Engine alternatives Highest Rated [Cognism](https://www.capterra.com/p/169083/Cognism/) [4.7 (263)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169083/Cognism/) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) [4.1 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168264/ZoomInfo-sales/) [ZoomInfo Marketing](https://www.capterra.com/p/253715/ZoomInfo-Marketing/) [4.3 (4)](https://www.capterra.com/p/253715/ZoomInfo-Marketing/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 75% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/253715/ZoomInfo-Marketing/) [Lusha](https://www.capterra.com/p/198383/Lusha/) [4.0 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 76% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/198383/Lusha/) ## Features AI summary Based on 316 Sales Intelligence reviews Capterra data shows that buyers of Account Based Marketing software rank the following features as their top priorities: - **Search/Filter** (**38%** of reviewers rated this feature as critical) - **Target Account Identification** (**43%**) - **Lead Qualification** (**45%**) Priority Engine includes **Lead Qualification** but does not offer **Search/Filter** or **Target Account Identification**. Its **Lead Qualification** capability helps teams focus on prospects that are more likely to convert, giving sales and marketing teams a clearer way to prioritize outreach and spend time on higher-value opportunities. Lead Qualification 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors B2B Lead Generation 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads Competitive Analysis 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience Customer Journey Mapping 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Visualize and analyze customer experience across all touchpoints and channels Customer Profiles 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Record customer information, purchase history, and other notes Intent Data 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Data results that indicate future customer interest in products Priority Engine 12 features ### All Features - B2B Lead Generation: Manage the process of attracting and converting business prospects into leads - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Email Alerts: Receive and/or send email notifications for urgent updates, requests, or other information - Intent Data: Data results that indicate future customer interest in products - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Notifications: Real-time alerts or notifications that inform teams about new leads or prospects - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Personalization: Adjust communications based on previous interactions or personal preferences --- Get Advice We can help you find the software with the features you need. Features 4.5 (2) 4.5 Based on 2 reviews ## Pricing ### Starting price Free trial not available Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (1) 5.0 Based on 1 reviews ## User reviews Overall rating 4.0 Based on 2 reviews Filter by rating 5(0) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Joao Pedro A. Marketing Operations Computer Software ### "Pirority Engine it's a great tool to find new leads on the accounts you need!" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 January 23, 2023 Pros We've been using Priority Engine a lot in order to find leads on our target markets, we just need to filter and it's done. Also it give us intent data! Cons it's very confusing, the UI needs a revamp. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Operations Computer Software ### "Priority Engine it's a great tool for lead discovery" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 21, 2022 Pros this is a great tool that allows you to discovery what each account/company it's doing on your website! Perfect for Account Based Marketing Cons It can be very complicated to understand how to use, the UX could be better. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.