--- title: "Gravity Forms Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Gravity Forms Software - reviews, pricing plans, popular comparisons to other Form Builder products and more." source_url: "https://www.capterra.com/p/206381/Gravity-Forms/" page_type: "product" language: "en" --- # Gravity Forms Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Gravity Forms ## What is Gravity Forms? Gravity Forms is WordPress form creation software that provides a drag-and-drop builder for customizing online forms and workflows. Users can build forms to capture leads, collect payments, manage subscriptions, run surveys, and more. The software includes features like conditional logic, file uploads, and integrations with services such as Stripe and MailChimp. Gravity Forms offers transparent pricing for individuals and businesses. It provides Basic, Pro, and Elite license plans that include access to different add-ons. ## What is Gravity Forms used for? [Form Builder](https://www.capterra.com/form-builder-software/)[Forms Automation](https://www.capterra.com/forms-automation-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 91 user reviews Reviews sentiment Positive 92% Neutral 8% Negative 0% Starting price $59 Flat Rate, Per Year Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... - Forms Automation / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Gravity Forms?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.gravityforms.com&name=Gravity Forms) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Gravity Forms 4.6 (91) VS. [4.7 (2,914)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting Price $59 Flat Rate, Per Year Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (87) Ease Of Use 4.7 (2,890) Value For Money 4.3 (71) Value For Money 4.5 (2,321) Customer Service 4.3 (57) Customer Service 4.5 (2,150) ## Gravity Forms alternatives [4.7 (973)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (5,303)](https://www.capterra.com/p/153140/Connecteam/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (199)](https://www.capterra.com/p/138990/Cognito-Forms/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.7 (4,238)](https://www.capterra.com/p/251329/Adobe-Acrobat-DC/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/206381/Gravity-Forms/alternatives/) ## FAQs about Gravity Forms Overview ### What problems does Gravity Forms solve? Gravity Forms solves manual form handling, disconnected website data capture, and rigid intake workflows by letting teams build conditional, multi-step forms that route submissions, payments, files, and notifications automatically into CRMs, spreadsheets, and email tools. Marketing teams, web developers, associations, and operations staff benefit most from faster lead capture, registrations, surveys, and service requests. Answer based on 67 reviews Overview ### Which roles and teams benefit most from Gravity Forms? Gravity Forms is most used by business owners, founders, and executives, along with marketing teams and web developers. Leaders use it to streamline lead capture, customer inquiries, and internal requests, while marketers build campaign forms and developers customize workflows, integrations, and site functionality without heavy development overhead. Answer based on 87 reviews Overview ### What company size and industries is Gravity Forms built for? Gravity Forms is built primarily for small businesses, which make up 92% of reviewers, especially in Marketing and Advertising at 19%. It also serves midsize businesses, digital agencies, freelancers, web designers, web developers, nonprofits, and enterprises, with strong use in Information Technology and Services at 18%, often for form building. Answer based on 91 reviews Features and Usability ### What are the key features of Gravity Forms? Gravity Forms includes core form creation and management features like customizable fields, drag-and-drop form building, conditional logic, and multi-page forms. Differentiating capabilities include alerts and notifications, data capture and entry storage, third-party integrations with CRMs and payment tools, plus workflow automation for routing submissions and follow-up actions. Answer based on 67 reviews Pricing ### How much does it cost and what fees or limitations are included? Gravity Forms starts at $59/year for the Basic License, with Pro at 159/year and Elite at 259/year. There is no free trial mentioned. Reviewers describe the pricing as reasonable for multiple sites and add-ons, but note some needed features require higher-tier subscriptions, extra plugins, or the costly Elite plan. Answer based on 25 reviews Integrations ### Which third-party tools and platforms does Gravity Forms integrate with? Gravity Forms integrates with Zapier, Stripe, Mailchimp, Make, Authorize.net, Trello, PayPal, and Slack. Reviewers most often mention Zapier for automation, Stripe and Authorize.net for payments, and Mailchimp for email capture. Its catalog also covers CRM, accounting, messaging, and support tools, with over 10 integrations overall. Answer based on 41 reviews Getting Started and Support ### What customer support options does Gravity Forms offer, and how do users rate the experience? Gravity Forms offers email/help desk support, an FAQ/forum, and a knowledge base. Users generally describe support as helpful and knowledgeable, with strong documentation and videos, but response times can vary. Some users find articles unclear or incomplete, especially for advanced styling, and beginners may face a steeper learning curve. Answer based on 10 reviews Features and Usability ### How user-friendly is the Gravity Forms interface? Gravity Forms offers a flexible form builder that many WordPress users find easy enough after a short learning period. Developers, agencies, and business teams like the drag-and-drop setup and customization options, but beginners may find the interface dated, some controls clunky, and form styling harder without CSS or add-ons. Answer based on 28 reviews Features and Usability ### Is Gravity Forms easy to use for beginners? Gravity Forms works well for building and managing WordPress forms once the basics are learned. Marketing teams, web developers, and small organizations often find setup, conditional logic, and integrations straightforward, but true beginners may face a learning curve, need add-ons for some tasks, and rely on CSS for deeper design changes. Answer based on 23 reviews ## Features AI summary Based on 2,885 Form Builder reviews Capterra data shows that buyers of form builder software rank the following features as their top priorities: - **Customizable Forms** (**57%** of reviewers rated this feature as critical) - **Forms Creation & Design** (**54%**) - **Customizable Fields** (**53%**) Gravity Forms supports all three features that reviewers rate most highly: **Customizable Forms**, **Forms Creation & Design**, and **Customizable Fields**. Together, these capabilities help businesses build forms that match specific workflows, adjust layouts and design to fit different use cases, and collect the right information with flexible field options, allowing teams to create more useful forms and manage data collection more efficiently. Customizable Forms 4.5 (47) 63.83% of 47 reviewers that rated this feature as important or highly important Customize contracts and forms to collect specific information Forms Creation & Design 4.4 (39) 74.36% of 39 reviewers that rated this feature as important or highly important Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system Customizable Fields 4.6 (43) 60.47% of 43 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Data Capture and Transfer 4.7 (42) 57.14% of 42 reviewers that rated this feature as important or highly important Import, collect, and capture data from multiple sources Third-Party Integrations 4.4 (47) 63.83% of 47 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Conditional Logic 4.5 (44) 65.91% of 44 reviewers that rated this feature as important or highly important Capability of a software or system to make decisions and perform actions based on specified conditions Gravity Forms 9 features ### All Features - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Forms Creation & Design: Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system - Forms Management: Store, manage and track all forms in a centralized location - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Features 4.6 (86) 4.6 Based on 86 reviews ## Pricing Value for money 4.3 (71) [View pricing plan details](https://www.capterra.com/p/206381/Gravity-Forms/pricing/) Basic License $59.00 Flat Rate,Per Year It includes: - 1 Site - Active Campaign Add-on - Campaign Monitor Add-on - Hubspot Add-on - Mailchimp Add-on - Standard Support Elite License $259.00 Flat Rate,Per Year It includes: - Active Campaign Add-on - Authorize.Net - Campaign Monitor Add-on - Coupons Add-on - Hubspot Add-on - Mailchimp Add-on - Partial Entries Add-on - Priority Support - Signature and Polls Add-on - Stripe and Dropbox Add-on - Trello Add-on - Unlimited Sites - User Registration - Wordpress Multisite - Zapier Add-on Pro License $159.00 Flat Rate,Per Year It includes: - 3 Sites - Active Campaign Add-on - Campaign Monitor Add-on - Hubspot Add-on - Mailchimp Add-on - Standard Support - Stripe and Dropbox Add-on - Trello Add-on - Wordpress Multisite - Zapier Add-on Value for money 4.3 (71) 4.3 Based on 71 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ FreshBooks](https://www.capterra.com/p/142390/FreshBooks/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) ## Support, customer service and training options Customer Service 4.3 (57) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (57) 4.3 Based on 57 reviews ## User reviews Overall rating 4.6 Based on 91 reviews Filter by rating 5(63) 4(21) 3(7) 2(0) 1(0) Mentioned topic Sorted by most recent Matthew F. C. President Information Technology and Services ### "Gravity Forms Review. Powerful Flexible and Built for WordPress" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 9, 2026 Overall, my experience with Gravity Forms has been positive. It is a reliable and powerful form builder that can handle both simple and complex use cases. While it may not be the most modern or beginner-friendly option, it makes up for it with flexibility and strong integrations. Once you get comfortable with it it becomes a very dependable tool for managing forms on WordPress. Pros What I like most about Gravity Forms is its power and flexibility. It goes far beyond basic form builders, allowing you to create highly customized forms with advanced logic workflows and integrations. The feature set is one of its biggest strengths. Conditional logic calculations, file uploads, and multi-page forms all work smoothly and give you a lot of control over how data is collected and processed. It integrates well with a wide range of third-party tools, including CRMs, email platforms, and payment processors, which makes it a strong choice for business use cases. From a value-for-money perspective, it is a solid investment, especially if you are running a WordPress site that relies heavily on forms for lead registrations or payments. Form creation is fairly straightforward once you understand the interface, and the flexibility makes it suitable for both simple and complex projects. Updates are consistent, and the platform is stable, which is important for something as critical as form submissions. Cons One of the main downsides is that it is not very beginner friendly. The interface can feel a bit outdated, and there is a learning curve, especially if you are new to WordPress or form builders. Some features require add-ons, which can make the setup feel more complicated than it needs to be. Styling forms can also be a challenge. Out-of-the-box designs are fairly basic and often require custom CSS to match your site, which may not be ideal for non-technical users. Customer support is generally good, but response times can vary depending on the issue. Compared to newer tools, it can feel less modern in terms of user experience and overall design workflow. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JT Joe T. Head of Marketing Information Technology and Services ### "Reliable, complex options - great forms for your website. " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 March 26, 2026 A great experience, we have had gravity forms on our website for over 8 years now, no need to change. Works absolutely fine, reliability is key for a contact form on a website, especially in B2B SaaS like ours. Pros Lots of different editing options, allows us to not only have forms on our website, it sends emails to both us and the person filling out the form, automatically which really helps. Cons It's fine now, but it is a little tricky to set up. The initial set up is relatively straight forward, but getting all the automated emails etc set up was a little tricky. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User President Marketing and Advertising ### "Incredibly Flexible" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 18, 2025 It's been consistently excellent. It's always our go-to solution for form building whenever we're dealing with WordPress websites. Pros Gravity Forms is easy to use, incredibly flexible, affordable, and consistently reliable. It makes building everything from super simple to complex-multi page forms easy. Cons I do wish that they had some more built in styling issues, but that's a minor issue since everything is customizable with a bit of css. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RO Rick O. Marketing Manager Retail ### "The Best of Them All" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 9, 2025 We have been using it for years and it serves our business perfectly well. We have added a third party PDF plugin to get the results of our forms. Pros It’s Quick and easy to get setup and going with the plugin. Creating the fields that are needed is pretty much just drag and drop. Cons Customization is rather limited without a third party plugin. That may not be an issue for most users. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PT Paul T. Managing Director Marketing and Advertising ### "The best Wordpress form builder that I've personally worked with" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 7, 2025 My go to form builder for Wordpress installations. Easy to work with during the build phases. Harder to share customisation with clients, who tend to be a bit freaked out by the Wordpress range of options and the way they're presented, which the Gravity Forms plugin utilises. Pros Incredibly powerful form builder to host within the Wordpress environment. Allows for lots of customisation and workflow adjustments over other form solutions which you'd typically embed, rather than host within your site. Cons As it relies heavily on the Wordpress UI, it doesn't look as pretty or intuitive as some other tools and the settings area can be a little hard to follow for novices. Switched from [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) Wanted to be able to build forms within the Wordpress environment and not embed from a 3rd party. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MS Melissa S. Marketing Director Construction ### "Good form builder - but not sure it's worth the cost." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 June 25, 2025 Gravity Forms works well! It is not significantly different than the competition, but it's a lovely and easy to use products. Pros Gravity Forms is easy to use, is beautifully styled, and it works well. There are loads of options and it's easy to make a custom form for any application. Cons Gravity Forms is more expensive than some of its freemium competitors. It is a better product - but it doesn't always make sense to use a paid form. Switched from [Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/) Gravity is more robust than Ninja Forms, and some aspects of the interface are easier to use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AS Adam S. Web DEveloper Marketing and Advertising ### "Poor Add-on Function" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 June 20, 2025 I recommended Gravity Forms to a client that accepts subscription payments online. After purchasing the plugin and the PayPal Checkout add-on, I spent hours and hours trying to get it to sync correctly with PayPal. It never did, so I ended up using PayPal's built-in buttons. Which defeated the whole purpose of purchasing GF and the add-on. Gravity Form's support tried to help, but had no explanation as to why the PayPal checkout add-on wasn't working. Pros Drag & Drop Builder is fairly easy to use. The options for formatting and message delivery are adequately clear to understand and use. Cons PayPal Checkout Add-on does not function as advertised. I recommended and purchased GF and the PayPal Checkout Add-on for a client. Even after several rounds of contacting support, we never could get the Add-on to communicate accurately with PayPal, which ended up with client subscribers not having a clearly associated Subscription tied to them. After wasting hours of time, I gave up and used PayPal's subscription buttons instead of GF PayPal Checkout. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BV Brian V. Owner Information Technology and Services ### "Gravity Forms is a simple way to provide a backbone for basic data driven services on Wordpress sites." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 3, 2025 Extremely positive - very stable plugin and good support. Tons of extensions and add-ons that make it powerful. Pros Gravity forms has been great for me as a developer and my clients for easy, data driven websites. The forms are easy to put together for my clients and I can use it with a number of extensions and plugins to display the data collected. I've been able to develop data driven sites for a variety of industries, from real estate to educational sites, and it has been the backbone for things like directories, to surveys and more. Cons There are a couple of challenges with Gravity Forms - one obvious one is having the ability to undo changes. Like say you accidentally delete a form input, you can't undo. I'd also like to see better ability to customize the layout - given the cost for Elite. Alternatives considered [Formidable Forms](https://www.capterra.com/p/175482/Formidable-Forms/) [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Reasons for choosing Gravity Forms Cost, flexibility and integration were the biggest things. The ability to tie into other add-ons was superior. Formstack I used for a long time but the cost was prohibitive, especially with a limit on forms. Jotform used to be open source, but didn't work out with support. I think we opted for Gravity Forms over Formidable because of the ease of use and add-on capabilities. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KN Kelsey N. Marketing Manager Health, Wellness and Fitness ### "Very good for basic form submission & lead collections needs" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 March 24, 2025 It worked fine for basic needs. We have since changed to use forms that flow direct into our CRM systems. Pros It was fairly simple to use & integrate. Reporting was easy to access as well. Cons I dont know if there was a paid version that would have been better but we were using a free version and the customizability of the forms wasnt great as far as I could see. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BB Bonnie B. Lead Systems Analyst Non-Profit Organization Management ### "he Limitless, User-Friendly Solution for ‘Impossible’ Business Problems" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 12, 2025 Gravity Forms has an amazing backend and frontend ui. It makes building forms and notifications simple as can be. It's easy for our users to navigate on the frontend. There's so many customizable options that what you can do with this feels limitless. Pros Gravity forms powers all of our external forms, screening, intake, etc. It's simple to use, powerful, captures all the data we need, and is attractive to boot. What once felt like impossible business problems, we've tackled solving them with Gravity Forms. Cons There is literally nothing I don't like about Gravity Forms. Switched from [GetFeedback](https://www.capterra.com/p/133180/GetFeedback/) [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Gravity Forms was simple, built into our website, and affordable. It was significantly easier to use as well. Alternatives considered [GetFeedback](https://www.capterra.com/p/133180/GetFeedback/) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reasons for choosing Gravity Forms Far more affordable for more customization options. We were also able to lock it down more easily. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/206381/Gravity-Forms/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Jotform vs Gravity Forms](https://www.capterra.com/compare/158456-206381/JotForm-4-0-vs-Gravity-Forms)[Google Workspace vs Gravity Forms](https://www.capterra.com/compare/206381-247901/Gravity-Forms-vs-Google-Workspace) [Formidable Forms vs Gravity Forms](https://www.capterra.com/compare/175482-206381/Formidable-Forms-vs-Gravity-Forms)