# Gravity Forms Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Gravity Forms the right Form Builder solution for you? Explore 90 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/206381/Gravity-Forms/reviews --- Gravity Forms 4.6 (90) [View alternatives](https://www.capterra.com/p/206381/Gravity-Forms/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Gravity Forms Ease of use 4.4 Customer Service 4.3 ## Pros and Cons in Reviews JT Joe T Head of MarketingInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “Lots of different editing options, allows us to not only have forms on our website, it sends emails to both us and the person filling out the form, automatically which really helps.“ March 26, 2026 PT Paul T Managing DirectorMarketing and Advertising, Self-employedUsed the software for: More than 2 years. “Harder to share customisation with clients, who tend to be a bit freaked out by the Wordpress range of options and the way they're presented, which the Gravity Forms plugin utilises.“ September 7, 2025 Eddy D PresidentMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “It makes building everything from super simple to complex-multi page forms easy.“ December 18, 2025 AS Adam S Web DEveloperMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Which defeated the whole purpose of purchasing GF and the add-on.“ June 20, 2025 Brad C Business Intelligence AnalystHigher Education, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “While there are other platforms I can use with Google Sheets, Gravity Form does a fantastic job of integrating with our WordPress site.“ January 20, 2025 MS Melissa S Marketing DirectorConstruction, 51 - 200 employeesUsed the software for: More than 2 years. “Gravity Forms is more expensive than some of its freemium competitors.“ June 25, 2025 Benjamin F Digital Product OwnerNon-Profit Organization Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “Positive no complaints allows me to create robust solutions for most form builder use cases.“ November 25, 2024 Brittni A CRM ConsultantMarketing and Advertising, Self-employedUsed the software for: 1-2 years. “Part of the troubleshooting issue is that often it was clients who told me the form wouldn't process their payment but I was unable to recreate the issue.“ December 5, 2022 ## Showing most helpful reviews Showing 1-25 of 90 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Bobby G. President Food & Beverages Used the software for: 2+ years ### "The one and only form you'll ever need" April 8, 2022 5.0 Onboarding, Project Management, Employee Debriefs, Payment Processing, and automation of processes are all examples of how Gravity Forms is assisting us in our day to day operations, allowing us to be more efficient and lean. Pros Gravity Forms is the standard when it comes to creating forms for your website. We use it for Onboarding, Project Management, Employee Debriefs, Payment Processing, and automation of processes. Their conditional logic is unmatched in the form world. Cons Sometimes you have to add an additional plugin for a certain feature that isn't a Gravity Forms plugin, which can cost additional money. It's a little frustrating but I also understand. It allows a ton of additional features since developers can add to the myriad of features. Switched from [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) Conditional Logic is the big one here. It is unmatched. Review Source PT Paul T. Managing Director Marketing and Advertising Used the software for: 2+ years ### "The best Wordpress form builder that I've personally worked with" September 7, 2025 5.0 My go to form builder for Wordpress installations. Easy to work with during the build phases. Harder to share customisation with clients, who tend to be a bit freaked out by the Wordpress range of options and the way they're presented, which the Gravity Forms plugin utilises. Pros Incredibly powerful form builder to host within the Wordpress environment. Allows for lots of customisation and workflow adjustments over other form solutions which you'd typically embed, rather than host within your site. Cons As it relies heavily on the Wordpress UI, it doesn't look as pretty or intuitive as some other tools and the settings area can be a little hard to follow for novices. Switched from [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) Wanted to be able to build forms within the Wordpress environment and not embed from a 3rd party. Review Source JT Joe T. Head of Marketing Information Technology and Services Used the software for: 2+ years ### "Reliable, complex options - great forms for your website. " March 26, 2026 5.0 A great experience, we have had gravity forms on our website for over 8 years now, no need to change. Works absolutely fine, reliability is key for a contact form on a website, especially in B2B SaaS like ours. Pros Lots of different editing options, allows us to not only have forms on our website, it sends emails to both us and the person filling out the form, automatically which really helps. Cons It's fine now, but it is a little tricky to set up. The initial set up is relatively straight forward, but getting all the automated emails etc set up was a little tricky. Review Source AS Adam S. Web DEveloper Marketing and Advertising Used the software for: 1-2 years ### "Poor Add-on Function" June 20, 2025 3.0 I recommended Gravity Forms to a client that accepts subscription payments online. After purchasing the plugin and the PayPal Checkout add-on, I spent hours and hours trying to get it to sync correctly with PayPal. It never did, so I ended up using PayPal's built-in buttons. Which defeated the whole purpose of purchasing GF and the add-on. Gravity Form's support tried to help, but had no explanation as to why the PayPal checkout add-on wasn't working. Pros Drag & Drop Builder is fairly easy to use. The options for formatting and message delivery are adequately clear to understand and use. Cons PayPal Checkout Add-on does not function as advertised. I recommended and purchased GF and the PayPal Checkout Add-on for a client. Even after several rounds of contacting support, we never could get the Add-on to communicate accurately with PayPal, which ended up with client subscribers not having a clearly associated Subscription tied to them. After wasting hours of time, I gave up and used PayPal's subscription buttons instead of GF PayPal Checkout. Review Source BV Brian V. Owner Information Technology and Services Used the software for: 2+ years ### "Gravity Forms is a simple way to provide a backbone for basic data driven services on Wordpress sites." June 3, 2025 5.0 Extremely positive - very stable plugin and good support. Tons of extensions and add-ons that make it powerful. Pros Gravity forms has been great for me as a developer and my clients for easy, data driven websites. The forms are easy to put together for my clients and I can use it with a number of extensions and plugins to display the data collected. I've been able to develop data driven sites for a variety of industries, from real estate to educational sites, and it has been the backbone for things like directories, to surveys and more. Cons There are a couple of challenges with Gravity Forms - one obvious one is having the ability to undo changes. Like say you accidentally delete a form input, you can't undo. I'd also like to see better ability to customize the layout - given the cost for Elite. Alternatives considered [Formidable Forms](https://www.capterra.com/p/175482/Formidable-Forms/)[Formstack Forms](https://www.capterra.com/p/118892/Formstack/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Reason for choosing Gravity Forms Cost, flexibility and integration were the biggest things. The ability to tie into other add-ons was superior. Formstack I used for a long time but the cost was prohibitive, especially with a limit on forms. Jotform used to be open source, but didn't work out with support. I think we opted for Gravity Forms over Formidable because of the ease of use and add-on capabilities. Review Source BB Bonnie B. Lead Systems Analyst Non-Profit Organization Management Used the software for: 2+ years ### "he Limitless, User-Friendly Solution for ‘Impossible’ Business Problems" February 12, 2025 5.0 Gravity Forms has an amazing backend and frontend ui. It makes building forms and notifications simple as can be. It's easy for our users to navigate on the frontend. There's so many customizable options that what you can do with this feels limitless. Pros Gravity forms powers all of our external forms, screening, intake, etc. It's simple to use, powerful, captures all the data we need, and is attractive to boot. What once felt like impossible business problems, we've tackled solving them with Gravity Forms. Cons There is literally nothing I don't like about Gravity Forms. Alternatives considered [GetFeedback](https://www.capterra.com/p/133180/GetFeedback/)[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reason for choosing Gravity Forms Far more affordable for more customization options. We were also able to lock it down more easily. Switched from [GetFeedback](https://www.capterra.com/p/133180/GetFeedback/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Gravity Forms was simple, built into our website, and affordable. It was significantly easier to use as well. Review Source MS Melissa S. Marketing Director Construction Used the software for: 2+ years ### "Good form builder - but not sure it's worth the cost." June 25, 2025 4.0 Gravity Forms works well! It is not significantly different than the competition, but it's a lovely and easy to use products. Pros Gravity Forms is easy to use, is beautifully styled, and it works well. There are loads of options and it's easy to make a custom form for any application. Cons Gravity Forms is more expensive than some of its freemium competitors. It is a better product - but it doesn't always make sense to use a paid form. Switched from [Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/) Gravity is more robust than Ninja Forms, and some aspects of the interface are easier to use. Review Source VR Verified Reviewer President Marketing and Advertising Used the software for: 2+ years ### "Incredibly Flexible" December 18, 2025 5.0 It's been consistently excellent. It's always our go-to solution for form building whenever we're dealing with WordPress websites. Pros Gravity Forms is easy to use, incredibly flexible, affordable, and consistently reliable. It makes building everything from super simple to complex-multi page forms easy. Cons I do wish that they had some more built in styling issues, but that's a minor issue since everything is customizable with a bit of css. Review Source VR Verified Reviewer Business Intelligence Analyst Higher Education Used the software for: 1-2 years ### "Gravity Forms: Seamless Integration and Powerful Form Logic" January 20, 2025 5.0 Overall, Gravity Forms is an excellent tool integrated into our web-based platforms to meet internal and external stakeholders where they are and modernize our intake process. Pros While there are other platforms I can use with Google Sheets, Gravity Form does a fantastic job of integrating with our WordPress site. Additionally, the form logic and integration with our authentication process have been easy to navigate. Cons If I had to choose one thing, I would wish for more preset forms or for the platform to use AI to help me build out logic. The process can take a bit of time to manually populate forms with multiple logic paths. Review Source RO Rick O. Marketing Manager Retail Used the software for: 1-2 years ### "The Best of Them All" October 9, 2025 5.0 We have been using it for years and it serves our business perfectly well. We have added a third party PDF plugin to get the results of our forms. Pros It’s Quick and easy to get setup and going with the plugin. Creating the fields that are needed is pretty much just drag and drop. Cons Customization is rather limited without a third party plugin. That may not be an issue for most users. Review Source CW Chad W. Project Architect and Founder Marketing and Advertising Used the software for: 2+ years ### "Solid Form Management Solutions for WordPress" December 7, 2024 5.0 Saves a huge amount of time on WordPress website builds. The code is rock solid and I have had the opportunity to use it for many years without issue. Pros Hands down the best form management solution for WordPress. It brings advanced features to the table for endless custom integrations with other software. Cons Ease of use in setting up the most basic forms to the complex. Review Source GC Geoffrey C. Digital Marketing Specialist Building Materials Used the software for: 2+ years ### "Gravity Forms - Not bad, but look before committing" November 13, 2023 3.0 Overall experience is good. We've used it for 6+ years, but it is not the be all and end all of forms programs, at least not for us. Pros Integrated well into our Word Press site. For the most part did the job we need it to, but maybe not as "sexy" or intuitive as other programs. Cons Doesn't seem as robust or intuitive as other form programs, even some that are free to use. Reason for choosing Gravity Forms Gravity Forms was suggested by a 3rd party source and we didn't really know better at the time. Review Source CM Cytil M. Président Information Services Used the software for: 2+ years ### "The ultimate tools" August 11, 2022 5.0 Pros With gravity form you can easily build little form or very complex automations. We can’t imagine a wp without it ! Cons It could be perfect if there was a real integrating with divi Reason for choosing Gravity Forms It’s a better product on every points. Review Source SI Svetlana I. Executive Director Non-Profit Organization Management Used the software for: 1-2 years ### "User Friendly Forms for website " May 15, 2024 5.0 Overall, the experience has been great. The product has been a simple fix for collecting information that we need in our daily work. Pros Gravity Forms is easy to set up and use. Data can easily be downloaded in CSV format, which makes it easy to transfer to other databases. Cons Updating the form periodically is my least favorite part of the product. Review Source FS Fernando S. Marketing Manager Real Estate Used the software for: 2+ years ### "Very usefull if you don't have a CRM with webforms included" September 18, 2023 5.0 Pros Has a lot of integrations with email marketing platforms and CRMs Cons The forms has very basic (ugly) design and you will need to know CSS and HTML to improve it Review Source AH Albert H. Developer Non-Profit Organization Management Used the software for: 1-2 years ### "Excellent form builder with lots of automations, customizations, and templates" January 2, 2024 5.0 Pros This is an excellent form builder for WordPress. It has a great YouTube channel, knowledge base, support team, and documentation. It comes with a lot of templates and is highly customizable. With the right setup, you can automate most or all of your workflows. Cons The free version of this software comes with very little features. You must upgrade to Pro License for average users or Elite License for power users. Review Source AB Andy B. Marketing Coordinator Utilities Used the software for: 2+ years ### "Building forms is a cinch with Gravity Forms" October 13, 2022 5.0 The association used a calendar plug-in along with WooCommerce to sell registrations for our conferences. It worked fine, but wasn't customizable and was cumbersome. Gravity Forms with the Authorize.net integration has made replacing the old way of doing things with a newer, sleeker, easier way, plus the export capabilities of Gravity Forms for our entries makes archiving attendance much easier. Pros Customization. The association I work for once had a very laborius practice of conference registration. From the paper form to tracking to finalizing attendees, Gravity Forms makes it easy from start to finish of our conferences. Cons Since the update to version, I like everything about Gravity Forms. Reason for choosing Gravity Forms Our website had Gravity Forms, but only utilized it as our Contact Us form. I had a "free day" and learned how to use Gravity Forms for much more. That was a great "free day" for the association. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) In one word, customization. Review Source AV Amanda V. Admin, Support, developer and more Health, Wellness and Fitness Used the software for: 2+ years ### "Solid form app with a few minor limitations" March 20, 2024 4.0 Overall, we've been using it for 10 or so years now and have mostly been happy with it. Pros Having all of the forms easily accessible in one spot on the site is very ideal and probably the best feature. Very easy to use with the Divi Theme Cons You have to use CSS in most cases to customize the designs. The email it sends to people with the results aren't great but it's adequate. Can be difficult to integrate with Zapier apps Review Source JL Jonathan L. Owner Internet Used the software for: 2+ years ### "Keep your feet on the ground with Gravity Forms" September 1, 2020 4.0 Overall I do enjoy Gravity Forms and what it has to offer. You can do so many different forms in different ways. Pros I have been using Gravity forms for quite a few years and enjoy the ease of use the amount of functionality you can get from it! Cons As time has gone on, the support is not as good as it used to be and less things are being covered in the support. Little things keep breaking which is a pain. Also not being able to style the form easily is really annoying. IUt should have styling functionality right out of the box and not have to search for solutions that may or may not work! Reason for choosing Gravity Forms I use Gravity Forms and Formidable Forms together. Review Source kT katherine T. Owner Individual & Family Services Used the software for: 2+ years ### "Used to convert paper client forms to online forms! Much better!" April 28, 2021 5.0 Gravity Forms has eliminated paper forms for our business and everything can be filled out online now, which has been awesome! It's faster and clients definitely prefer it! Pros We used Gravity Forms in many places on our website that allowed clients to fill out paperwork/forms online through our website instead of the old fashioned way of using paper forms. Must better to have the digital forms instead of paper! Cons The software is pretty tedious to get set up for the first time. There are a lot of different options to put on your forms, but it is a slow, tedious process getting it set up for the first time. Review Source VR Verified Reviewer Marketing Coordinator Computer Software Used the software for: Less than 6 months ### "Hard to remember using forms before Gravity Forms" June 27, 2021 5.0 Overall, Gravity Forms is the only form software you should use on your Wordpress sites. After using it for the short time we have, we've completely forgotten all the struggles we had with previous forms because of how top tier Gravity Forms has been. Life time customer. Pros The ability to include customization is the number one reason this is one of my biggest "go-to's" for my website. Being able to embed links is huge and also super convenient. We use it to link users to things just as an external terms or service page before clicking certain boxes. It's a lifesaver to not have to double up on work and add that exact same URL somewhere else on the website. Cons The customer service has always been very professional and overall very quick. But currently the only way to contact support is through email. Which automatically causes some delays in the communication process. Being able to have an instant fix through a tech support call would be a huge feature to allow "Instant" fixes. Review Source VR Verified Reviewer Co-founder & CAO Information Technology and Services Used the software for: 1-2 years ### "A Contending WordPress Form Builder" April 15, 2021 3.0 Gravity forms is a good WordPress plugin no doubt, because it was part of my learning curve while building with WordPress. But I'd wish they work on their UI to give users better usage experiences. Pros Gravity forms has great logical features that can allow you to build form applications that can meet the need of any project. Another good thing is it's multi-page feature that brings down long forms into smaller pieces and bits. Cons Gravity forms plugin has a very uninviting user interface. Dull colours and unfriendly styling. Most times I have to struggle to see what is written as notifications and alerts when filling out the form. Review Source LF Lee F. Web Developer Design Used the software for: 2+ years ### "Forms for days" August 12, 2022 4.0 Much better than any competitor solution that I've used. Pros Gravity forms is very flexible, allowing for a variety of different form configurations, that and connecting to many different CRM and other add-ons make it very useful for a lot of clients. Front-end is a little bulky, but worth the trade off for it's functionality. Cons Front-end is a little bulky but with caching isn't too much of an issue. Review Source ML Mark L. Owner Information Technology and Services Used the software for: 1-2 years ### "Forms from Garvity Forms" July 7, 2022 5.0 Excellent selections and I like the customizing it can do for my business. Pros If you need forms for your business whether a large or small company, this system allows you to get and create a variety of forms for many business uses. Cons Possibly forms that are not needed- but this is really more of a preference Reason for choosing Gravity Forms Cost, selection of forms, easy of use and the customization ability. Review Source Len N. Owner Real Estate Used the software for: 2+ years ### "The Best Wordpress Plugin for Forms" May 25, 2021 5.0 Overall very happy with the product and have used it on multiple sites Pros Creating forms is super easy to do and you can do a lot of customization regarding questions, multiple choice, file uploading, etc. Cons Some of the formatting takes some tweaking to make sure that your form doesnt look super basic insite of your website. Review Source Similar Products Featured ## Related categories [Form Builder](https://www.capterra.com/form-builder-software/)[Forms Automation](https://www.capterra.com/forms-automation-software/)