# Gravity Forms Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Gravity Forms the right Form Builder solution for you? Explore 91 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/206381/Gravity-Forms/reviews --- Gravity Forms 4.6 (91) [View alternatives](https://www.capterra.com/p/206381/Gravity-Forms/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of Gravity Forms Ease of use 4.4 Customer Service 4.3 ## Pros and Cons in Reviews JT Joe T Head of MarketingInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “Lots of different editing options, allows us to not only have forms on our website, it sends emails to both us and the person filling out the form, automatically which really helps.“ March 26, 2026 PT Paul T Managing DirectorMarketing and Advertising, Self-employedUsed the software for: More than 2 years. “Harder to share customisation with clients, who tend to be a bit freaked out by the Wordpress range of options and the way they're presented, which the Gravity Forms plugin utilises.“ September 7, 2025 Matthew F. C PresidentInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “It is a reliable and powerful form builder that can handle both simple and complex use cases. While it may not be the most modern or beginner-friendly option, it makes up for it with flexibility and strong integrations. Once you get comfortable with it it becomes a very dependable tool for managing forms on WordPress.“ May 9, 2026 Matthew F. C PresidentInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “One of the main downsides is that it is not very beginner friendly.“ May 9, 2026 Matthew F. C PresidentInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “It integrates well with a wide range of third-party tools, including CRMs, email platforms, and payment processors, which makes it a strong choice for business use cases.“ May 9, 2026 AS Adam S Web DEveloperMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Which defeated the whole purpose of purchasing GF and the add-on.“ June 20, 2025 Matthew F. C PresidentInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “Form creation is fairly straightforward once you understand the interface, and the flexibility makes it suitable for both simple and complex projects.“ May 9, 2026 MS Melissa S Marketing DirectorConstruction, 51 - 200 employeesUsed the software for: More than 2 years. “Gravity Forms is more expensive than some of its freemium competitors.“ June 25, 2025 ## Showing most helpful reviews Showing 1-25 of 91 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Matthew F. C. President Information Technology and Services Used the software for: 2+ years ### "Gravity Forms Review. Powerful Flexible and Built for WordPress" May 9, 2026 5.0 Overall, my experience with Gravity Forms has been positive. It is a reliable and powerful form builder that can handle both simple and complex use cases. While it may not be the most modern or beginner-friendly option, it makes up for it with flexibility and strong integrations. Once you get comfortable with it it becomes a very dependable tool for managing forms on WordPress. Pros What I like most about Gravity Forms is its power and flexibility. It goes far beyond basic form builders, allowing you to create highly customized forms with advanced logic workflows and integrations. The feature set is one of its biggest strengths. Conditional logic calculations, file uploads, and multi-page forms all work smoothly and give you a lot of control over how data is collected and processed. It integrates well with a wide range of third-party tools, including CRMs, email platforms, and payment processors, which makes it a strong choice for business use cases. From a value-for-money perspective, it is a solid investment, especially if you are running a WordPress site that relies heavily on forms for lead registrations or payments. Form creation is fairly straightforward once you understand the interface, and the flexibility makes it suitable for both simple and complex projects. Updates are consistent, and the platform is stable, which is important for something as critical as form submissions. Cons One of the main downsides is that it is not very beginner friendly. The interface can feel a bit outdated, and there is a learning curve, especially if you are new to WordPress or form builders. Some features require add-ons, which can make the setup feel more complicated than it needs to be. Styling forms can also be a challenge. Out-of-the-box designs are fairly basic and often require custom CSS to match your site, which may not be ideal for non-technical users. Customer support is generally good, but response times can vary depending on the issue. Compared to newer tools, it can feel less modern in terms of user experience and overall design workflow. Review Source PT Paul T. Managing Director Marketing and Advertising Used the software for: 2+ years ### "The best Wordpress form builder that I've personally worked with" September 7, 2025 5.0 My go to form builder for Wordpress installations. Easy to work with during the build phases. Harder to share customisation with clients, who tend to be a bit freaked out by the Wordpress range of options and the way they're presented, which the Gravity Forms plugin utilises. Pros Incredibly powerful form builder to host within the Wordpress environment. Allows for lots of customisation and workflow adjustments over other form solutions which you'd typically embed, rather than host within your site. Cons As it relies heavily on the Wordpress UI, it doesn't look as pretty or intuitive as some other tools and the settings area can be a little hard to follow for novices. Switched from [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) Wanted to be able to build forms within the Wordpress environment and not embed from a 3rd party. Review Source AS Adam S. Web DEveloper Marketing and Advertising Used the software for: 1-2 years ### "Poor Add-on Function" June 20, 2025 3.0 I recommended Gravity Forms to a client that accepts subscription payments online. After purchasing the plugin and the PayPal Checkout add-on, I spent hours and hours trying to get it to sync correctly with PayPal. It never did, so I ended up using PayPal's built-in buttons. Which defeated the whole purpose of purchasing GF and the add-on. Gravity Form's support tried to help, but had no explanation as to why the PayPal checkout add-on wasn't working. Pros Drag & Drop Builder is fairly easy to use. The options for formatting and message delivery are adequately clear to understand and use. Cons PayPal Checkout Add-on does not function as advertised. I recommended and purchased GF and the PayPal Checkout Add-on for a client. Even after several rounds of contacting support, we never could get the Add-on to communicate accurately with PayPal, which ended up with client subscribers not having a clearly associated Subscription tied to them. After wasting hours of time, I gave up and used PayPal's subscription buttons instead of GF PayPal Checkout. Review Source JT Joe T. Head of Marketing Information Technology and Services Used the software for: 2+ years ### "Reliable, complex options - great forms for your website. " March 26, 2026 5.0 A great experience, we have had gravity forms on our website for over 8 years now, no need to change. Works absolutely fine, reliability is key for a contact form on a website, especially in B2B SaaS like ours. Pros Lots of different editing options, allows us to not only have forms on our website, it sends emails to both us and the person filling out the form, automatically which really helps. Cons It's fine now, but it is a little tricky to set up. The initial set up is relatively straight forward, but getting all the automated emails etc set up was a little tricky. Review Source BV Brian V. Owner Information Technology and Services Used the software for: 2+ years ### "Gravity Forms is a simple way to provide a backbone for basic data driven services on Wordpress sites." June 3, 2025 5.0 Extremely positive - very stable plugin and good support. Tons of extensions and add-ons that make it powerful. Pros Gravity forms has been great for me as a developer and my clients for easy, data driven websites. The forms are easy to put together for my clients and I can use it with a number of extensions and plugins to display the data collected. I've been able to develop data driven sites for a variety of industries, from real estate to educational sites, and it has been the backbone for things like directories, to surveys and more. Cons There are a couple of challenges with Gravity Forms - one obvious one is having the ability to undo changes. Like say you accidentally delete a form input, you can't undo. I'd also like to see better ability to customize the layout - given the cost for Elite. Alternatives considered [Formidable Forms](https://www.capterra.com/p/175482/Formidable-Forms/)[Formstack Forms](https://www.capterra.com/p/118892/Formstack/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Reason for choosing Gravity Forms Cost, flexibility and integration were the biggest things. The ability to tie into other add-ons was superior. Formstack I used for a long time but the cost was prohibitive, especially with a limit on forms. Jotform used to be open source, but didn't work out with support. I think we opted for Gravity Forms over Formidable because of the ease of use and add-on capabilities. Review Source BB Bonnie B. Lead Systems Analyst Non-Profit Organization Management Used the software for: 2+ years ### "he Limitless, User-Friendly Solution for ‘Impossible’ Business Problems" February 12, 2025 5.0 Gravity Forms has an amazing backend and frontend ui. It makes building forms and notifications simple as can be. It's easy for our users to navigate on the frontend. There's so many customizable options that what you can do with this feels limitless. Pros Gravity forms powers all of our external forms, screening, intake, etc. It's simple to use, powerful, captures all the data we need, and is attractive to boot. What once felt like impossible business problems, we've tackled solving them with Gravity Forms. Cons There is literally nothing I don't like about Gravity Forms. Alternatives considered [GetFeedback](https://www.capterra.com/p/133180/GetFeedback/)[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reason for choosing Gravity Forms Far more affordable for more customization options. We were also able to lock it down more easily. Switched from [GetFeedback](https://www.capterra.com/p/133180/GetFeedback/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Gravity Forms was simple, built into our website, and affordable. It was significantly easier to use as well. Review Source MS Melissa S. Marketing Director Construction Used the software for: 2+ years ### "Good form builder - but not sure it's worth the cost." June 25, 2025 4.0 Gravity Forms works well! It is not significantly different than the competition, but it's a lovely and easy to use products. Pros Gravity Forms is easy to use, is beautifully styled, and it works well. There are loads of options and it's easy to make a custom form for any application. Cons Gravity Forms is more expensive than some of its freemium competitors. It is a better product - but it doesn't always make sense to use a paid form. Switched from [Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/) Gravity is more robust than Ninja Forms, and some aspects of the interface are easier to use. Review Source Bobby G. President Food & Beverages Used the software for: 2+ years ### "The one and only form you'll ever need" April 8, 2022 5.0 Onboarding, Project Management, Employee Debriefs, Payment Processing, and automation of processes are all examples of how Gravity Forms is assisting us in our day to day operations, allowing us to be more efficient and lean. Pros Gravity Forms is the standard when it comes to creating forms for your website. We use it for Onboarding, Project Management, Employee Debriefs, Payment Processing, and automation of processes. Their conditional logic is unmatched in the form world. Cons Sometimes you have to add an additional plugin for a certain feature that isn't a Gravity Forms plugin, which can cost additional money. It's a little frustrating but I also understand. It allows a ton of additional features since developers can add to the myriad of features. Switched from [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) Conditional Logic is the big one here. It is unmatched. Review Source VR Verified Reviewer President Marketing and Advertising Used the software for: 2+ years ### "Incredibly Flexible" December 18, 2025 5.0 It's been consistently excellent. It's always our go-to solution for form building whenever we're dealing with WordPress websites. Pros Gravity Forms is easy to use, incredibly flexible, affordable, and consistently reliable. It makes building everything from super simple to complex-multi page forms easy. Cons I do wish that they had some more built in styling issues, but that's a minor issue since everything is customizable with a bit of css. Review Source RO Rick O. Marketing Manager Retail Used the software for: 1-2 years ### "The Best of Them All" October 9, 2025 5.0 We have been using it for years and it serves our business perfectly well. We have added a third party PDF plugin to get the results of our forms. Pros It’s Quick and easy to get setup and going with the plugin. Creating the fields that are needed is pretty much just drag and drop. Cons Customization is rather limited without a third party plugin. That may not be an issue for most users. Review Source VR Verified Reviewer Business Intelligence Analyst Higher Education Used the software for: 1-2 years ### "Gravity Forms: Seamless Integration and Powerful Form Logic" January 20, 2025 5.0 Overall, Gravity Forms is an excellent tool integrated into our web-based platforms to meet internal and external stakeholders where they are and modernize our intake process. Pros While there are other platforms I can use with Google Sheets, Gravity Form does a fantastic job of integrating with our WordPress site. Additionally, the form logic and integration with our authentication process have been easy to navigate. Cons If I had to choose one thing, I would wish for more preset forms or for the platform to use AI to help me build out logic. The process can take a bit of time to manually populate forms with multiple logic paths. Review Source VR Verified Reviewer International Division Information Technology and Services Used the software for: 2+ years ### "Unparalleled form management system" September 25, 2023 5.0 Pros Gravity Forms is the ultimate form management system. It allows to easily create forms, add fields, add conditions for those fields and display it easily on your website. In addition, it has a huge list of integrations that allows us to very quickly and cost effectively integrate the forms with different systems. The data capture element is fantastic and helps organise our lead database easily. Cons Some features like third party integrations may require a bit more technical knowledge, but that's to be expected with such complex functionalities. The fact that it offers it and makes it easy to do is impressive. Review Source VR Verified Reviewer Owner Graphic Design Used the software for: 2+ years ### "The best form solution for Wordpress" July 21, 2023 5.0 Excellent, I have tried other solutions but i always come back to it Pros Easy to set up and make forms, affordable, good automations and add ons both built in and via third party Cons nothing really, sometimes the enquires go to my spam Review Source VR Verified Reviewer Vice President, Innovation & Strategy Marketing and Advertising Used the software for: 2+ years ### "Can't Do WordPress Without It" March 29, 2022 5.0 Unless we're embedding a native MAP/CRM form, there's no reason to use anything else in WordPress. Pros Gravity Forms is by far our favorite WordPress forms engine. It's ubiquitous, easy to style and easy to integrate. Cons Gravity Forms does require styling to offer a best-in-class user experience. Fortunately, this is easy for anyone with CSS knowledge. Out of the box integrations can be a bit weak, but Zapier powers just about anything. Review Source FS Fernando S. Marketing Manager Real Estate Used the software for: 2+ years ### "Very usefull if you don't have a CRM with webforms included" September 18, 2023 5.0 Pros Has a lot of integrations with email marketing platforms and CRMs Cons The forms has very basic (ugly) design and you will need to know CSS and HTML to improve it Review Source AH Albert H. Developer Non-Profit Organization Management Used the software for: 1-2 years ### "Excellent form builder with lots of automations, customizations, and templates" January 2, 2024 5.0 Pros This is an excellent form builder for WordPress. It has a great YouTube channel, knowledge base, support team, and documentation. It comes with a lot of templates and is highly customizable. With the right setup, you can automate most or all of your workflows. Cons The free version of this software comes with very little features. You must upgrade to Pro License for average users or Elite License for power users. Review Source AB Andy B. Marketing Coordinator Utilities Used the software for: 2+ years ### "Building forms is a cinch with Gravity Forms" October 13, 2022 5.0 The association used a calendar plug-in along with WooCommerce to sell registrations for our conferences. It worked fine, but wasn't customizable and was cumbersome. Gravity Forms with the Authorize.net integration has made replacing the old way of doing things with a newer, sleeker, easier way, plus the export capabilities of Gravity Forms for our entries makes archiving attendance much easier. Pros Customization. The association I work for once had a very laborius practice of conference registration. From the paper form to tracking to finalizing attendees, Gravity Forms makes it easy from start to finish of our conferences. Cons Since the update to version, I like everything about Gravity Forms. Reason for choosing Gravity Forms Our website had Gravity Forms, but only utilized it as our Contact Us form. I had a "free day" and learned how to use Gravity Forms for much more. That was a great "free day" for the association. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) In one word, customization. Review Source SI Svetlana I. Executive Director Non-Profit Organization Management Used the software for: 1-2 years ### "User Friendly Forms for website " May 15, 2024 5.0 Overall, the experience has been great. The product has been a simple fix for collecting information that we need in our daily work. Pros Gravity Forms is easy to set up and use. Data can easily be downloaded in CSV format, which makes it easy to transfer to other databases. Cons Updating the form periodically is my least favorite part of the product. Review Source KW Karen W. Owner Design Used the software for: 2+ years ### "Gravity Forms Opens Up A World of Possiblilities" February 17, 2022 5.0 Pros Gravity Forms is a simple to use form that allows you to perform difficult tasks. I like that when someone submits a form you can, through the use of conditional logic, trigger a notification which may be sent to a specific user requesting them to perform a specific action. (Seem complicated? It is not.) Cons Unless you are very good at code not every thing you want to do can be done without purchasing another piece of software, Gravity Wiz. I still love it because you can do so much with the basic Gravity Forms software. Reason for choosing Gravity Forms Gravity Forms seemed to be a much better product for the money. Review Source JV JASON V. Web/Graphic Designer Graphic Design Used the software for: 2+ years ### "Easy for my clients to use" October 17, 2020 5.0 I build a lot of websites for churches and they always ask for the ability to create forms for events or prayer requests. I love that I can confidently say yes. When showing them how easy it is to create a form and gather information I always get the "oohs and aahs" . It's just super easy to use. Over the years it has gotten so much better and less clunky. Pros I love the drag and drop option for creating forms. Showing it off to clients always gets the "wow factor". Cons CSS can be clunky when it comes to. quick fix or implementation. I find that once I have injected Gravity Forms into my design I'll get transparent field backgrounds that I will need to fix in the CSS. Review Source EV Emiel V. Managing Partner Legal Services Used the software for: 2+ years ### "We only use Gravity forms for our website forms" October 14, 2022 4.0 Pros Highly customizable and easy to connect with our backend. Cons Measurement options are limited or difficult to implement. Review Source Andrew E. Director of Web Services Information Technology and Services Used the software for: 1-2 years ### "Powerful and flexible form builder for WordPress" June 24, 2015 5.0 I have used many form plugins, built my own, and crafted my own PHP libraries because I needing control and flexibility. Then I found Gravity Forms. As a WordPress developer, Gravity Forms has become an essential tool for the WordPress tool belt. It's powerful enough to build robust forms, integrates well with many other platforms (like MailChimp), and it's easy for site managers and non developers to admin, build, and review form entries. The drag and drop UI is clean, simple, and easy, Pros Easy to use Powerful Great admin Fantastic support - both in knowledge and response. Better than average spam prevention. Cons Styling is just OK. Takes some progressive CSS knowledge to really manipulate default style sheets. Review Source JC Janey C. Web Developer Information Technology and Services Used the software for: 1-2 years ### "The only form builder you need" March 27, 2022 5.0 Overall this is the best form builder I have ever used for WordPress. It is incredibly versatile, has a lot of third party integrations and can be extended to be more than just a form builder by using plugins such as Gravity views to display data on the front end of your website as content. Pros The best features for me are being able to save form submissions to Google Sheets and to integrate with automations like Zapier and Integromat. It is also easy to use with a drag and drop interface and the conditional fields options make this form builder very versatile. Cons It is quite pricey for me because of the exchange rate - I am a South African based business. Reason for choosing Gravity Forms Gravity Forms had the most features, making it more versatile. Review Source VG Valerio G. CEO Internet Used the software for: 2+ years ### "One of the best form builder for Wordpress" October 13, 2022 5.0 Pros Not really simple to use to create forms, but when you catch its logic you can really automate all your data entry by users. In my most complex setup I've created a form with nested forms, file uploads, pdf creation, email sending with attachments plus data added to a Google Sheet and files sent to a dropbox account, duplicated to a Google Drive folder via Zapier. It takes some time to build the form... but then it works like a charm and the customer has all his data in the right place! Cons The form builder interface: not really simple but it works. Review Source PP Prem P. Freelancer Information Technology and Services Used the software for: 6-12 months ### "Form without coding skill for automated lead collection" January 28, 2023 5.0 Pros Features and option are so vast that you can create any type of form you want. It has an advantage of automations also. Cons Some features are only available in paid subscriptions Alternatives considered [Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[Typeform](https://www.capterra.com/p/137289/Typeform/) Review Source Similar Products Featured ## Related categories [Form Builder](https://www.capterra.com/form-builder-software/)[Forms Automation](https://www.capterra.com/forms-automation-software/)