# Switchy Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Switchy the right Link Management Tools solution for you? Explore 31 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/206533/Switchy/reviews

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Switchy

4.9 (31)

[View alternatives](https://www.capterra.com/p/206533/Switchy/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Switchy

Ease of use

4.8

Customer Service

4.7

## Pros and Cons in Reviews

Diego C

MarketerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“Switchy is the ultimate link customization tool.“

September 21, 2022

DC

Dunia C

Content CreatorMarketing and Advertising, Self-employedUsed the software for: Less than 6 months.

“Well, just because something is minimalistic doesn't make it easy to use (hello Ikea).“

July 13, 2021

JK

Joseph K

social media managerDesign, 2 - 10 employeesUsed the software for: 6-12 months.

“I have saved lots of money by switching to switchy from services where i was charged lots just for the custom domain and i had to buy a biolink app but switchy has them bundled together!“

July 30, 2021

Diego C

MarketerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“I got Switchy with a lump sum offer, and it has become one of my best investments.“

September 21, 2022

Hansil M

Ecommerce business ownerConsumer Goods, 11 - 50 employeesUsed the software for: Less than 6 months.

“Easy to use interface. Plus they have come up with bio link landing pages which is great. “

August 5, 2021

## Showing most helpful reviews

Showing 1-25 of 31 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Bakari C.  
Web Developer, Media Specialist  
Media Production  
Used the software for: 6-12 months

### "Very Useful for Affiliate Marketing"

July 22, 2021

5.0

Getting set up with Switchy was fairly easy. It helps that Switchy is not a WordPress plugin and can be used outside your web management application. I was able to take advantage of a lifetime deal for Switchy on AppSumo, so check there to see if the deal is still being offered.

Pros

I really glad that I switched to Switchy, because it enables me to create and manage my affiliates links outside of WordPress, and it tracks clicks of my affiliate links posted on my blogs, social media sites, or any where else I post them. You can create different custom domain names for your links so they are tied to your website site(s). I also used their Chrome web extension to help create links. Switchy includes other features like Smartpages and Deep Links, which I haven't used used yet.

Cons

It might useful if Switchy sent a monthly or weekly report of affiliate link clicks. I have a reminder to review my Switchy account once a month to see which links are clicked the most.

Switched from

[Pretty Links](https://www.capterra.com/p/220053/Pretty-Link/)

Switched because I got Switchy as a lifetime deal, and because I'm trying to use less plugins on my websites. Pretty Links is a great affiliate links plugin.

Review Source

JS

Jacob S.  
Business Owner  
Online Media  
Used the software for: 1-2 years

### "Fantastic Link shortener, perhaps the best shortener I've ever used. "

June 4, 2025

5.0

Pros

I enjoy switchy's features. It's very easy to use, keeps it simple when necessary, but still has very robust set of features. The support is great and friendly. It has a small learning curve, and I suspect beginners can start right away, and intermediate/advanced users can set up tons of additional tracking abilities. -also api & advanced integratoins, tons of useful features for power users.

Cons

\-I don't have many complaints, it is a complete solution for what it is. - I shared some feedback about thier Chrome extension, which they promptly responded and were very supportive. -Documentation is decent, but it could be far more navigable and I feel there could be more use cases demonstrated or video tutorials. It's plenty easy to get started and get basics going.

Alternatives considered

[Bitly](https://www.capterra.com/p/172575/Bitly/)

Reason for choosing Switchy

Switchy had more recommendations from forums i trust.

Review Source

HG

Himanshu G.  
Content Marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Branded link shortener with numerous other features"

August 29, 2021

4.0

Pros

Switchy allows us to shorten links in our own custom domains and provides a very comprehensive view of the link clicks and conversions. It has numerous features like custom view and utm tags. More advanced features include geotargeting, deep linking, link cloaking and a/b testing. Plus they have also recently added smartpages that can house all your important public links in one place.

Cons

There's nothing much that I dislike about Switchy. It delivers way more than what it promises.

Review Source

David D.  
Artistic Director  
Design  
Used the software for: Less than 6 months

### "If you want to accomplish URL shortening and having the analytics AND deep links... look no more"

March 30, 2022

5.0

I had been using another tool that I was quite happy with it because it offered some other options that I throught I liked but in all reality i did no have a real use for! So I was not paying attention to the issues.

Pros

The ability to use deep links is incredibly important in this day and age! If it where to be only for this it would suffice, but the fact that I can implement this for several domains make it a no brainer.

Cons

So far I have not come across any dislikes for this platform! I haven't even had to bother support yet.

Switched from

[Linkjoy](https://www.capterra.com/p/215796/Linkjoy/)

The deeplinking option and the UI in general, the lack of updates did not help.

Review Source

James P.  
Chied Lion  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Link Shortener & Cloaker in One"

November 6, 2021

5.0

It helps me track visitors to my website links and YouTube videos. I get granular details of where they are from. This helps me create articles and videos targeted for different countries.

Pros

It provides statistics on devices, referrers, countries, browsers, operating systems and a map of visitors. Also, when you create a link, you can download it as a QR Code and share on documents. And it's unlimited links I can shorten and cloak. You can add pixels for retargeting purposes. Love the geolocation feature as you redirect visitors from specific countries to specific URLs. You can also do A/B testing. The cost is also very reasonable.

Cons

Need to have a domain in order to cloak.

Switched from

[Pretty Links](https://www.capterra.com/p/220053/Pretty-Link/)[Bitly](https://www.capterra.com/p/172575/Bitly/)

Switchy provides far more statistics than Bitly. Switchy is SAAS, so don't have to be tied down to my Wordpress site when using Pretty Links.

Review Source

Diego C.  
Marketer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Switchy is my favorite URL shortener."

September 21, 2022

5.0

Switchy is the ultimate link customization tool. It has advanced features that allow you to do more than shorten URLs, such as link, password protection, A/B testing, the option to create a deep link, among others.

Pros

I got Switchy with a lump sum offer, and it has become one of my best investments. It's a solid tool, and they keep getting better. It is easy to shorten and customize links. I like the option to put my own cover to share on social networks. Also, you can modify the title and the description is great. Another feature that I like is being able to set up your own domain on the platform. So I can share the links even more personalized with the name of my website. A few months ago they launched the option to create Smartpages, and it's great for creating bios. The templates are nice.

Cons

Although Switchy has developed new features, I think the process has been quite slow. There are functions that got stuck in the roadmap, like the Postback URL option, for example.

Review Source

Edwyn A.  
Affiliate Marketer  
E-Learning  
Used the software for: 6-12 months

### "I love this link shortener!"

January 29, 2021

5.0

I basically use it a lot to keep track of every link I share to the public, the metrics are very helpful to analyze how much engagement you're receiving and take decisions from there.

Pros

This is an awesome and great alternative to bit.ly, it has all the essential features you can expect from a link shortener, pixels for retargeting, metrics, favicon, UTMs tags, folders, notes, A/B split testing, bulk import, even the option to apply embedded widgets in your links, and more, what I love the most by the time is deep-link functionality specially those that can pre-populate data like Email, SMS, Whatsapp to mention some, you can find the full deep-links integration in here: http://help.switchy.io/en/articles/4623900-messenger-links Soon they will release the bio-link similar to Linktree, I can't wait for this feature to arrive! Btw, I also love the look & feel of the user interface, it is pretty easy to use.

Cons

The only thing I don't like that much is that when you're seeing your links there are some icons to manage the actions like duplicate, edit, preview, etc. but these are one next to the another so this takes lot of space in the table reducing the columns width for the rest of the data (title, description, notes..) I would personally prefer to display a dropdown showing these actions instead.

Review Source

Leopold S.  
Designer  
Design  
Used the software for: 6-12 months

### "Switched to Switchy and love it"

March 8, 2022

5.0

Pros

Switchy bundles link shortener, QR code generator and so much more into one. It is the ideal alternative to Bitly and more and more platforms are integrating Switchy into their tools and programs. The configuration options are manifold - from embeds in the links to deep links - and make the heart of a web developer or marketer beat faster. But also for the simple shortening of links Switchy is suitable for everyone thanks to the Chrome extension.

Cons

There is nothing negative to say! I truly love Switchy and it's continuing improving.

Review Source

Rolando M.  
Creator  
Design  
Used the software for: 6-12 months

### "The Perfect link Shortener"

July 15, 2022

5.0

I use Switchy to track views from my YouTube videos and social media posts. I like that in the dashboard you can get a view of all your links and how many views it has. This is a very customizable link shortener and the only one you'll need.

Pros

You can easily create short URLs with swithy. You can also install the Chrome extension for faster access. You can track, add pictures, add tags, pixels and more.

Cons

The only con for me is that it takes too many clicks to create your links, there are times I just want to short a link without adding tags, thumbnail etc.

Review Source

Ankush C.  
Founder  
E-Learning  
Used the software for: 6-12 months

### "Easy to Use Link Shortner, bio page and much more"

May 20, 2022

5.0

I am extremely satisfied with Switchy and use it for creating branded custom links. The cloaking feature allows me to use Switchy where I do not have a CNAME option

Pros

1\. Switchy is very easy and intiutive to use and is feature packed 2. You can shorten links, geenrate customized QR codes, set goe-location redirection, embed videos, cloak link and create a GDPR pop-up and much more 3. You can easily create bio pages for Instagram 4. Easy to understand analytics

Cons

There is nothing that is bad about this product. All I can suggest is that if there is flexibility in how you view your statistics through some customization, then it would be fantastic.

Review Source

Grant M.  
Financial Adviser  
Financial Services  
Used the software for: 6-12 months

### "Awesome link shortener"

December 21, 2022

5.0

Really easy for beginners, but there's heaps of advanced features for those with more technical knowledge. I'm a beginner, so I just use it to cloak links to my domain and have my pixels set up.

Pros

It's really easy to set up the CNAME so all of my links are on my domain, but you don't necessarily need the custom domain (I didn't use it for the first 6 months or so). It's easy to shorten a link, you can cloak the link (so it looks like it's on your domain, even when it's not), you can add your pixel to your socials, etc. It's got solid analytics as well, if that's your thing.

Cons

There was one time where it went down for a little bit, but that was several months ago and was only for a short period of time. It did mean, though, that my links stopped working while it was down. It looks like they've upgraded their systems as it was only a one-time thing, fortunately.

Review Source

VR

Verified Reviewer  
Designer and Marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Switchy Lets You Manage Links Easily"

June 16, 2022

5.0

I can create a bio landing page, customize and shorten links, track every click on a link, and see detailed analytics of clicks, audience sources, and much more with this tool.

Pros

This simple link shortener does so much more than just shorten links. Easy-to-use tool for creating bio pages, customizing social media links, shortening links, tracking links, getting analytics reports, and more.

Cons

I have not experienced any issues with Switchy. So far, so good.

Review Source

oscar M.  
Marketing de contenidos  
Marketing and Advertising  
Used the software for: 6-12 months

### "Alternativa a Clickmagic por un precio mínimo"

September 3, 2022

5.0

Me encanta, funciona perfecto y es fácil de usar. Si te dedicas al marketing de afiliación creo que es imprescindible

Pros

Me encanta poder medir los clicks en mis enlaces de afiliación en mis redes sociales y en mi blog de forma profesional. Antes usaba clickmagic pero es mucho más cara y aunque es buena aplicación con Switchy hago lo mismo por un precio mucho más competitivo.

Cons

Me gustaría poder crear parámetros en cada enlace sin necesidad de crear nuevos enlaces.

Review Source

ME

Matthew E.  
Founder  
Information Technology and Services  
Used the software for: 1-2 years

### "Switchy is the best link shortener, and is developing into a complete ecosystem for social media"

July 28, 2021

5.0

Pros

Switchy is a very solid link shortening tool. I have never had any complaints about not being able to access a link I have created, and the analytics it gives me have been very useful in tailoring my offerings to target certain countries (a lot of my viewers were in Ireland, I was targeting for the U.S.A)! Although I use Switchy as a link shortening tool only, I regularly receive emails about new updates that have been released including a bio link builder and more recently, link cloaking. Switchy is very easy to use and everything is laid out clearly.

Cons

I have experienced a couple of instances where Switchy did not update with details when I entered a link that needed to be shortened, and so I couldn't complete the process. A page refresh fixed this issue, but if I had already pre-filled some details these were lost. Thankfully Switchy not updating was a very rare occurrence and not one that I could replicate.

Review Source

Jim L.  
Founding Director  
Professional Training & Coaching  
Used the software for: 1-2 years

### "My First Links Software & I'm Loving It! "

September 14, 2022

5.0

Pros

I bought this as a LTD from Appsumo. It also came with smartpages that I can build as a online profile so it's great value. You can do much more than just link shortening with Switchy and it has 0% downtime for me. I can use retargeting pixels, link cloaking and much more. I love it!

Cons

The UI looks dated. I think it's time for a refresh.

Review Source

SK

SANJAY K.  
Software Engineer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Best to app to track the links"

December 1, 2020

5.0

I'm a proud paid user of the Switchy tool and able to generate good leads after using this. The domain customization and Pixel tracking on Facebook and LinkedIn really help to retarget my audience with relevant ads. It's really adding value to the purchase I made.

Pros

The Pixel targeting, the Bulk import option is one of the amazing features which Switchy providing. A referral program is a great way to generate some passive income with it. 4 Different types of Linked Modification are allowed which is a really great feature. Worth for the subscription

Cons

The referral program doesn't work well I guess, apart from that the price is a bit expensive for 30k views. Beyond that need to pay or upgrade the existing pack. Otherwise Switchy is really good. Comparing to other competitors in the market Switchy Subscription is less...

Review Source

VR

Verified Reviewer  
Founder and Consultant  
Information Technology and Services  
Used the software for: 1-2 years

### "A very complete short links package"

August 30, 2022

5.0

I use Switchy for my clien's short links and bio pages. I really like how feature packed it is. You can do A/B testing, attach pixels or scripts and so much more.

Pros

Besides offering many features for your links, It also includes a start/bio page builder which I find extremely useful.

Cons

Haven't really found issues during my use.

Review Source

VR

Verified Reviewer  
Marketing Director  
Mechanical or Industrial Engineering  
Used the software for: 6-12 months

### "We now collect analytics almost everywhere"

February 24, 2022

5.0

Analytics and retargeting make easy with Switchy, we use it daily for our links and also for our retargeting campaign

Pros

This is a great link shortener that also collect analytics. It comes with a simple mini smart page builder similar to many of those bio pages.

Cons

there isn't really things I don't like, things great, maybe some changes on the UI/UX will be better

Review Source

AK

Ashok K.  
Designer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Best URL Shortner"

November 3, 2021

5.0

Good URL Shortner tool.

Pros

I like the Swithcy most out of all URL shorteners. Switchy was able to provide the service well and good without any interruptions. While optimizing the url we have several options such as template to connect all the utm tags, Link cloaking, geo location based targeting, embedding the widgets and more. Thier new launch of Smart page reduces the need of tools like taplink and more

Cons

I feel tat we don't have an option for the device based targeting. But I don't Remember correctly, Earlier it was there and it has been cancelled.

Review Source

VR

Verified Reviewer  
Freelance  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Great shortener and smartpage option"

September 2, 2021

5.0

Pros

I used link shorteners before but nothing like this. It is really easy to configure and you have a lot of options from beginners to experts. And I love the smart pages, they are just great.

Cons

There is nothing I dislike about this software.

Review Source

NS

Natapol S.  
COO  
Sports  
Used the software for: 1-2 years

### "Features Rich and Easy to Use in addition to Beautiful UI"

July 5, 2021

5.0

I have to repeat this again, and all my friends that use Switchy said the same thing: It is super easy to use with lovely UI.

Pros

Switchy is one of my favorite tools. It was so easy to use right away with beautiful and pleasantly looking UI. It has all the necessary from a link shortener ranging from any retargeting tools, stat analytics reports, or even QR code. My favorite feature is that you can make the shortened link from Switchy show customized photo on the social medial platforms. This is very awesome.

Cons

Although it is usually fast, but for sometimes the redirecting felt sluggish a bit, but acceptable. This area is welcome to improve.

Reason for choosing Switchy

It is so simple and quick to create a new link.

Switched from

[Rebrandly](https://www.capterra.com/p/166180/Rebrandly/)[Bitly](https://www.capterra.com/p/172575/Bitly/)

Cost and Ease of Usage.

Review Source

Hansil M.  
Ecommerce business owner  
Consumer Goods  
Used the software for: Less than 6 months

### "Worth the price - value for money"

August 5, 2021

5.0

Pros

The overall features are good. Easy to use interface. Plus they have come up with bio link landing pages which is great. One of the most used softwares daily.

Cons

Conversion tracking is on the roadmap which will make it more feature rich

Review Source

DK

Deyan K.  
Founder  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "Great dynamic link shortner with special powers"

April 7, 2023

5.0

I'm very satisfied with my purchase of Switchy, great value for money.

Pros

Simple, easy to use yet effective link shortner. However, I did purchase mainly because of the bio link pages for use on social media - they work great and are very easy to implement.

Cons

I can't remember of anything that I could have disliked, I've tested and used both the dynamic link shortner and the bio pages without any problems.

Alternatives considered

[Linktree](https://www.capterra.com/p/229171/Linktree/)[Bitly](https://www.capterra.com/p/172575/Bitly/)

Review Source

BB

Bijay B.  
Managing Director  
Education Management  
Used the software for: 6-12 months

### "Very simple and Effective. "

November 3, 2021

5.0

Pros

I think it is an interesting and useful tool for creating and using shorter, custom and tracking links. The ability to shorten URLs, customize the links and create groups with customized URLs is a nice feature. Switchy makes it very easy to track clicks and retarget with ads campaigns. The app is easy to use and is especially useful for social media marketing.

Cons

I feel the product development and update is a bit slow.

Review Source

KK

Krishna K.  
Marketing  
Education Management  
Used the software for: 6-12 months

### "Really simple link shortner"

November 3, 2021

4.0

Pros

This is a really simple link shortening Tool that is for marketers, agencies and anyone else who wants to add a retargeting pixel or A/B test links. I use this for tracking conversions, or just to track the number of times one of my URLs is clicked. This is a very useful tool for SMM, and I highly recommend it.

Cons

It has a slug restriction which i dont like.

Review Source

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