# SegMetrics Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about SegMetrics Software - reviews, pricing plans, popular comparisons to other Reporting products and more. Source: https://www.capterra.com/p/206769/SegMetrics --- # SegMetrics Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) SegMetrics ## What is SegMetrics? SegMetrics transforms raw marketing data into actionable reports that drive business decisions. Build custom dashboards tracking the KPIs that matter to your specific business model—monthly recurring revenue, customer acquisition cost, return on ad spend, churn rates, average order value, and dozens more. Our flexible reporting engine lets you slice data by any dimension: lead source, campaign, product, customer segment, time period, or custom tags. Create cohort reports showing how customer groups behave over time. Generate revenue reports by email sequence, webinar, or affiliate. Track funnel performance with detailed conversion analysis at every stage. Save your most important reports to shared dashboards for team visibility. Schedule automated report delivery to stakeholders. Export data for deeper analysis or board presentations. No technical skills required—our intuitive interface makes sophisticated reporting accessible to marketers, not just data analysts. ## What is SegMetrics used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Reporting](https://www.capterra.com/reporting-software/) Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $27 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## SegMetrics alternatives Highest Rated [4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.4 (2,966)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.6 (5,989)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/206769/SegMetrics/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Performance Metrics 5.0 (4) 25.00% of 4 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. ROI Tracking 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Campaign Tracking 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. Conversion Tracking 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Attribution Modeling 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Campaign Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results SegMetrics 62 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Generate one-off reports that meet information requirements System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Group campaigns by project, client, or campaign for better management. Track the performance of marketing campaigns across multiple channels. Analytics that breaks the data in a data set into related groups/categories. Provides a channel for team members to share media files, communicate, and work together Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track user conversions from all digital sources A report showing what actions customers perform Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Alter the layout and content of dashboards Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Connect to big data sources Import and export data to and from software applications Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Tracks metrics that provide insight into how a user interacts with any interface or product Generate reports to assess the financial performance of an organization Method of analysis that visualizes the series of events that lead towards a defined goal. Establish measurable goals and objectives and track their progress over a specific period of time Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Reports specific to marketing and associated campaigns Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion Allows users to manage data from a number of sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Set a time to generate routine reports automatically Search and filter data across systems to locate required information by entering keywords or certain criteria Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Review data from past periods to reveal recurring tendencies and predict future performance Monitor user activity through engagement methods Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Track and analyze information regarding website visitors An extended application or connector that enables users to perform additional services with their current set of tools Get Advice We can help you find the software with the features you need. Features 4.6 (8) 4.6 Based on 8 reviews ## Pricing Value for money 4.6 (8) Free Trial Free Version Basic $27.00 Per User,Per Month Value for money 4.6 (8) 4.6 Based on 8 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (8) 4.3 Based on 8 reviews ## User reviews Overall rating 4.8 Based on 8 reviews Filter by rating 5(7) 4(0) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent GZ Gabriel Z. Owner Health, Wellness and Fitness ### "Great experience! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 17, 2024 Pros Really appreciate the marketing attribution abilities using SegMetrics. Simple to see where high quality leads are coming from and how to scale media buying in a streamlined way. Definitely recommend over other options in the market! Cons Nothing - enjoy the entire experience so far Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BE Bryce E. Founder Marketing and Advertising ### "Endless Billing After Cancellation" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 2, 2024 Horrible, I do not trust them at all with holding credit card details. Pros Not much, it helped our ad tracking however it was expensive and convoluted. Cons This is by far the worst experience that I've had with a service. It didn't end up working for us and for a ton of our clients, we continued to be charged after cancelling. One client was continuing to use it and after they cancelled, they were continuously charged for an add-on that wasn't removed. Once I discovered this, they refunded it and supposedly cancelled and then today it was charged AGAIN and I only found out by receiving the refund notice. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TB Troy B. CEO Computer Software ### "It works and saves us lots of $$$" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 April 28, 2023 We are very satisfied and compared it to the other competitors. Pros I like how simple it is to set up and it gives us immediate insights into the ROI of our ad campaigns based on a longer sales cycle that ad platforms can't track. Cons The product is a little bloated for our use case. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR Jacob R. Founder Health, Wellness and Fitness ### " A great product that enable us to maximise ROI and know what products to develop" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 28, 2023 solving which ££ is most effective Pros It's built by people who really know what they are doing Cons a bit fiddly to integrate some third party forms but not a fault of segmetrics Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) GA was a nightmare to use Reasons for choosing SegMetrics Better fit and more affordable Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MB Mitch B. Systems Admin Fine Art ### "Simple insights into online business performance" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 22, 2021 I love that I get clear insights on the important metrics in my business and I can make good decisions Pros Setup was a total breeze, but what I like most is that Segmetrics is very friendly and straightforward to use vs other solutions which have too many options and it's difficult to find the data you need. Cons It would have been great to have a more in-depth onboarding and tutorial or course that I could go through and revisit to really get the most out of the tool. Reasons for choosing SegMetrics The pricing for Segmetrics made more sense for our business and as we were evaluating the two products, at the time we found that Segmetrics had superior tracking. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM Andrew M. President Computer Software ### "SegMetrics pulls together all of our marketing data" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 1, 2021 Good overall experience. Support is great. Pros SegMetrics allows us to see the relationships between the various marketing channels we use. Attribution has always been a challenge, but SegMetrics helps with this tremendously. Cons Until you understand the breadth of what it does, it can be a little tricky getting it set up. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Rui Zhi D. CEO Online Media ### "An essential attribution software for all marketers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2021 Great experience and provided the insights I've needed for making advertising decisions -- it's an indispensable tool for anyone that's spending money on online advertising. Their team is clearly dedicated to their customer success. Easy set up process. Pros Segmetrics helps provide a much clearer picture on which ad platforms are actually making sales. It's allowed me to see which leads are the most profitable and have the highest LTV. Cons I think that the User Interface could look better. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SQ Scott Q. Director of Digital Marketing Building Materials ### "Most Comprehensive Attribution Tool Available" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 4, 2021 My experience has been excellent. I am able to solve my attribution reporting problems in a much better fashion than I could using Salesforce reporting. Pros I like that I can tie every leads and opportunity out to a NAMED person. Even though they are tracking the anonymous events like everyone else, they can tell me with specificity who is included in the reports. This makes the tool ultimately more trustworthy. Unlike some other tools in the space, Segmetrics allows for reporting and tracking throughout the entire funnel. Cons You can build what ever you want from a modeling and reporting perspective which allows for tremendous flexibility but it requires a real understanding of the data. They have made improvements in this area and I am told more is on the way. In the end it would just speed up seeing the value in the tool. Reasons for choosing SegMetrics Segmetrics had better down funnel reporting capabilities than others in the space. We have a long sales cycle and the other tools just fall short. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/206769/SegMetrics/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)