--- title: "Markup Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Markup Software - reviews, pricing plans, popular comparisons to other Collaboration products and more." source_url: "https://www.capterra.com/p/206850/Markup/" page_type: "product" language: "en" --- # Markup Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Markup ## What is Markup? MarkUp.io is a collaborative visual feedback and review platform that helps teams collect clear, contextual comments directly on websites, images, PDFs, videos, and 30+ other file types. Teams can upload content, create MarkUps from live websites, share review links with clients or stakeholders, and manage feedback in one centralized workspace. Guest reviewers do not need to create an account to leave feedback. They can open a shared link, click directly on the content, and comment. This makes review cycles easier for clients, stakeholders, and external collaborators while helping teams reduce back-and-forth, avoid scattered feedback, and cut down review loops by up to 80%. MarkUp also includes a Chrome extension so users can create new MarkUps directly from their browser. It is especially useful for marketing teams, creative agencies, web teams, video teams, UX/product teams, and client-facing review workflows, while remaining flexible enough for any team reviewing digital content. ## What is Markup used for? [Collaboration](https://www.capterra.com/collaboration-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Markup?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.ceros.com/&name=Markup) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Markup 4.4 (11) VS. [4.7 (24,165)](https://www.capterra.com/p/135003/Slack/reviews/) Starting Price Contact vendor Starting Price $8.75 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (11) Ease Of Use 4.6 (11,085) Value For Money 4.2 (9) Value For Money 4.5 (6,809) Customer Service 4.2 (6) Customer Service 4.4 (6,564) ## Markup alternatives [Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/) [4.5 (11,108)](https://www.capterra.com/p/168668/Microsoft-Teams/reviews/) Starting price $4.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) [4.7 (17,646)](https://www.capterra.com/p/247901/Google-Workspace/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) [4.6 (14,646)](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) [4.6 (14,133)](https://www.capterra.com/p/227157/Microsoft-365/reviews/) Starting price $6.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/206850/Markup/alternatives/) ## FAQs about Markup Overview ### Which roles and teams benefit most from Markup? Markup is most used by marketing teams, designers, and business leaders who need fast visual feedback and clear collaboration. Marketing managers use it to review campaigns and web assets, designers streamline revisions, and owners, CEOs, and operations managers keep approvals moving across clients, internal teams, and creative projects. Answer based on 11 reviews Overview ### What company size and specific industries is Markup built for? Markup is designed for small, mid-market, and enterprise teams that review digital content, especially marketing teams, creative agencies, web teams, video teams, UX and product teams, and other client-facing groups. It fits organizations that need structured feedback on websites, visuals, and other digital assets. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Markup? Markup offers collaboration and communication features such as @mentions, commenting/notes, assignment management, and status tracking. It also includes document management, document storage, file sharing, and file management, plus access controls/permissions, single sign-on, secure data storage, real-time notifications, and third-party integrations. Integrations ### Which third-party tools and platforms does Markup integrate with? Markup integrates with Loom, Microsoft Teams, Slack, and Zapier. These connections cover communication and workflow automation tools, giving teams options for sharing feedback, coordinating work, and linking Markup with other apps used in daily collaboration. Getting Started and Support ### What training and onboarding options does Markup offer? Markup provides documentation and videos to help teams get started. Documentation gives written reference material for setup and feature details, while videos support visual walkthroughs that users can review at their own pace. Getting Started and Support ### What customer support options does Markup offer? Markup provides Email/Help Desk, FAQ/Forum, Knowledge Base, and Chat support. These channels give users multiple ways to find answers or contact support, though no reviewer feedback is available here to describe response times, helpfulness, or common frustrations with the support experience. ## Features AI summary Based on 21,489 Collaboration reviews Capterra data shows that buyers of collaboration software rank the following features as their top priorities: - **Secure Data Storage** (**65%** of reviewers rated this feature as critical) - **Collaboration Tools** (**54%**) - **Document Storage** (**57%**) Markup supports all three features reviewers value most: **Secure Data Storage**, **Collaboration Tools**, and **Document Storage**. Together, these capabilities help teams protect shared information, work together more effectively, and keep files organized in one place, allowing businesses to improve coordination and manage documents with greater confidence. Secure Data Storage 3.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Securely stores data to prevent data loss or breaches Document Storage 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Store and organize documents in a centralized system File Sharing 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Public or private sharing of digital files such as documents, audio/video, images, and more Communication Management 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat Content Management 2.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Document Management 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Store, manage, and track all electronic documents in a centralized location Markup 22 features ### All Features - @mentions: An @mention is a way to tag or notify a specific person about a message/post - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Assignment Management: Assign issues and tasks based on availability or required skills - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customizable Branding: Add customized logos and colors to align with company branding - Document Management: Store, manage, and track all electronic documents in a centralized location - Document Storage: Store and organize documents in a centralized system - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - File Management: Create, save, and store files - File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more - Prioritization: Arrange tasks based on the level of priority or urgency - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Secure Data Storage: Securely stores data to prevent data loss or breaches - Single Sign On: Allow users to access multiple services after entering their login credentials once - Status Tracking: Track the status over time for a request, process, asset, or transaction - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.5 (11) 4.5 Based on 11 reviews ## Pricing Value for money 4.2 (9) ### Starting price Free trial available Value for money 4.2 (9) 4.2 Based on 9 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Loom](https://www.capterra.com/p/191187/Loom/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (6) 4.2 Based on 6 reviews ## User reviews Overall rating 4.4 Based on 11 reviews Filter by rating 5(7) 4(3) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent AN Anonymous User CEO Information Technology and Services ### "Bait and Switch - FIND AN ALTERNATIVE" 1.0 Overall Rating 1.0 1.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 August 6, 2025 Indifferent. Their chat support was essentially "If you don't like it, too bad. We can give you 30 days to get your shi but then we're deleting all of your projects markups unless you pay 280% increase. Pros It used to be a solid and relaible program to use when we needed better collaboration with our clients. We'd used it for years. Cons WOW! Markup.io just went up 280% from last year to this year. Markup has sent a strong message that the businesses who helped them build, can take a flying f-off. - No feature upgrade to justify the dramatic increase. - No communication with customers about the increase. - Completely removed Free and Small Buinsess teirs. - No grandfathering for businesses who have supported them for years, no discount, no loyalty bonus...nothing but.... Pay the 280% upgrade, or they DELETE your entire space and all projects. No archives, no grace period, nothing. Do NOT trust your client projects to Markup.io. Their business model is not trustworthy and they will pull the rug out from under you if it benefits their bottom line. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Akou Kafui A. Gestionnaire Commercial Real Estate ### "Logiciel de Collaboration " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 November 10, 2023 Pros Simple et professionnel permettant de collaborer avec les équipes et travailler à distance . Je le recommande Cons Simple et professionnel. Je n’ai rien comme inconvénient pour le moment. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TV Tim V. Multimedia Tutor Computer Software ### "Markup as a Multimedia Tuition Software" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 April 20, 2023 Markup made it easy to educate on the use and efficiency of software and the overall effect it has on modernising a company. Pros Software was easy to use and learn, and the layout was very clear and easy to navigate. Cons Faster communication and simpler and easier file sharing could improve the user experience. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. YL yas L. Marketing Manager Apparel & Fashion ### "easy for everyone, all-in-one now with video, got even better with updates, " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 13, 2023 It's easy and got even better with the updates. (which doesn't happen often). They have continuously improved it, e.g. the comments functionalities. They also added new features (e.g. video) which is fantastic as I can do everything in one app instead of having to use frame.io in addition. They also invite me for early release, feedback sessions, etc. wand show great initiative to build a community. Pros love that they have now included markup function for videos, so it's my all-in-one go-to tool for creative collaboration. I contacted help twice and got a reply fairly quickly. Cons it started off as completely free which was an incredibly helpful tool. Now, they have reduced the number of folders/files you can have, so it's still great but limiting without the Pro version. Switched from [Frame.io](https://www.capterra.com/p/148214/Frame-io/) [Adobe InDesign](https://www.capterra.com/p/233314/Adobe-InDesign/) more accessible and easier to use for everyone, even laymen, all in one tool Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VL Valerie L. Senior Marketing Manager Leisure, Travel & Tourism ### "Proof online content easily" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 January 13, 2023 Pros It's so easy to mark an online page, review the comments and resolve them. You can also switch from one mode to another letting you add comments or browse the pages. Cons You can only add a "bubble" and not a delete, add, highlight, etc like you would do in Adobe with a PDF Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 27, 2023 Thanks for the amazing feedback, Valerie. We're so happy MarkUp.io has been helping you review webpages. If you haven't already joined our Slack community, we'd love to see you there. http://markup-community.slack.com DC Divaldo C. CEO Consumer Services ### "Best collaboration tool for developers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 7, 2023 The biggest benefit was getting feedback from customers without having to twist several emails and files so that the projects move forward, they can test and leave their comments that after we receive them we make the necessary changes. We are aware of all changes and always receive notifications about developments. Pros I love the link sharing feature so my clients can give their feedback on the evolution of website and web app development. Cons I think the price is quite high for a tool that has specific purposes. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 27, 2023 We're SO happy that MarkUp.io has simplified your workflow, Divaldo. Thanks for taking the time to leave us such positive feedback and we'd love to see you in our Slack community some time: http://markup-community.slack.com CA Caitlin A. Operations Manager Marketing and Advertising ### "Markup REVIEW" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 25, 2022 Pros Prior to MarkUp, my team was using PMS tasks with checklists to outline necessary edits for the websites we manage. It was successful but definitely had room for improvement to save the team time from having to intricately describe needed edits along with gathering and uploading screenshots. We started envisioning a product like MarkUp and began our research. By the time we got to MarkUp, it was a bit shocking to see our dream actually existed. Along with being EXACTLY what we needed, MarkUp is super user friendly making training and implementing a breeze. The navigation and overall use is very straight forward. I also like how easy it is to share the projects/edits so that you can link them any type of task so it can still be actionable item for our team. We did start with a free trial to make sure it was the right product for us and when we were ready to upgrade, \[SENSITIVE CONTENT\] was our guy. He took a lot of great care in learning about how we use the product to get us on the right plan. He also did some additional training to help us better organize our structure and workflow to make it more successful and get better use with the our Plan. Really appreciated how informative he was as well as making sure we were taken care of! Cons At this time the only thing that comes to mind is that we use one project per site and edits may come in at different times. It'd help with our QC process if we could potentially archive older resolved edits so that we can still access them but not have such a long running list of "resolved comments" that you have to sort through to make sure the current task was completed. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JJ Jai J. Owner Information Technology and Services ### "A free software worth a lot of value" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 30, 2021 Pros Price: It's free Ease of use: It will take you 30 seconds to figure out how it works for both you & your client Features: You can leave text comments and even attach files to the comments which are very useful if the client wants to change the media in a particular section Cons It is free software – at least as of now, so I don't think I can provide any con based on the value it provides at no charge. Switched from [Trello](https://www.capterra.com/p/211559/Trello/) I used Trello to receive feedback for website design – probably not the best solution. MarkUp helped me to make this process way easier for myself and my clients. Alternatives considered [Trello](https://www.capterra.com/p/211559/Trello/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Leopold S. Designer Design ### "Markup becomes the next big thing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 29, 2021 Pros I am very excited about MarkUp and have been using it for quite a while now. The biggest plus is that it's free and makes my workflow so much easier. I can create a "MarkUp" from a design draft, share the link with my clients and they can comment directly live on the website. Also, the team is very dedicated, constantly coming out with new features and actively involving users in further development with surveys. I really don't want to miss MarkUp anymore! And the Chrome-Extension makes it even easier to create a new MarkUp right from an open Tab. Cons There are only two small points that need to be improved (but the team is already doing it, I think): the loading times need to be reduced, sometimes it takes almost a minute to load a website in MarkUp and add comments. Also it would be great if there would be a translation or you could translate predefined text modules yourself. PS: My customers are confused because they see the Intercom bubble from MarkUp Support and think they can chat with me there. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Freelance Events Services ### "Great for teams, but not a perfect product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 September 1, 2020 It worked well for our needs. It's easy for web designers to get feedback from clients. Pros We used this for our new church website to allow a number of people to provide feedback. It worked well for gathering everyone's input. Cons Sometimes comments get lost and some of the site's designs changed a little bit when viewed with markup. Lots of bugs, but nothing critical. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/206850/Markup/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.