# Markup Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Markup Software - reviews, pricing plans, popular comparisons to other Collaboration products and more.

Source: https://www.capterra.com/p/206850/Markup

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# 

 Markup Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Markup

## What is Markup?

MarkUp.io is a collaborative feedback platform that allows users to comment on and review over 30 different file types, including websites, images, PDFs, and videos. It enables teams to provide clear, contextual feedback and cut down review loops by 80%. It also has a Chrome extension that allows users to create new MarkUps straight from their browser. With Markup.io, users can upload their content, drop a comment, and share for review.

## What is Markup used for?

[Collaboration](https://www.capterra.com/collaboration-software/)

Top alternative

Featured

Overall rating

Based on 11 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Markup?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.ceros.com/&name=Markup)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Markup

4.4 (11)

VS.

[4.7 (24,085)](https://www.capterra.com/p/135003/Slack/reviews/)

Starting Price

Contact vendor

Starting Price

$8.75

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (11)

Ease Of Use

4.6 (10,968)

Value For Money

4.2 (9)

Value For Money

4.5 (6,711)

Customer Service

4.2 (6)

Customer Service

4.4 (6,461)

## Markup alternatives

[4.5 (13,561)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting price

$10.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)

[4.5 (11,001)](https://www.capterra.com/p/168668/Microsoft-Teams/reviews/)

Starting price

$4.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/168668/Microsoft-Teams/)

[Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)

[4.7 (17,538)](https://www.capterra.com/p/247901/Google-Workspace/reviews/)

Starting price

$7.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/247901/Google-Workspace/)

[Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)

[4.6 (14,567)](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/reviews/)

Starting price

$14.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)

[View all alternatives](https://www.capterra.com/p/206850/Markup/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Communication Management

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Manage and track all internal and external communication conducted via calls, email, text, or chat

Content Management

2.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Document Management

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Store, manage, and track all electronic documents in a centralized location

Document Storage

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Store and organize documents in a centralized system

File Sharing

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Public or private sharing of digital files such as documents, audio/video, images, and more

Secure Data Storage

3.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Securely stores data to prevent data loss or breaches

Markup 18 features

An @mention is a way to tag or notify a specific person about a message/post

Define levels of authorization for access to specific files or systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Assign issues and tasks based on availability or required skills

Provides a channel for team members to share media files, communicate, and work together

Leave comments and notes on documents for others to view

Manage and track all internal and external communication conducted via calls, email, text, or chat

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Store, manage, and track all electronic documents in a centralized location

Store and organize documents in a centralized system

Assemble applications and processes by dragging over and arranging pre-built components

Create, save, and store files

Public or private sharing of digital files such as documents, audio/video, images, and more

Notifications that are delivered to users as soon as an event occurs

Securely stores data to prevent data loss or breaches

Allow users to access multiple services after entering their login credentials once

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Set up connections to third-party platforms to improve business processes

Get Advice

We can help you find the software with the features you need.

Features

4.5 (11)

4.5

Based on 11 reviews

## Pricing

Value for money

4.2 (9)

### Starting price

Contact vendor  
for pricing

Free trial  
available

Value for money

4.2 (9)

4.2

Based on 9 reviews

## Integrations

[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Loom](https://www.capterra.com/p/191187/Loom/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (6)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (6)

4.2

Based on 6 reviews

## User reviews

Overall rating

4.4

Based on 11 reviews

Filter by rating

5(7)

4(3)

3(0)

2(0)

1(1)

Mentioned topic

Sorted by most recent

AU

Anonymous User

CEO

Information Technology and Services

### "Bait and Switch - FIND AN ALTERNATIVE"

1.0

Overall Rating

1.0

1.0

Ease of Use

4.0

4.0

Features

2.0

2.0

Customer Service

2.0

2.0

Likelihood to Recommend

0/10

August 6, 2025

Indifferent. Their chat support was essentially "If you don't like it, too bad. We can give you 30 days to get your shi but then we're deleting all of your projects markups unless you pay 280% increase.

Pros

It used to be a solid and relaible program to use when we needed better collaboration with our clients. We'd used it for years.

Cons

WOW! Markup.io just went up 280% from last year to this year. Markup has sent a strong message that the businesses who helped them build, can take a flying f-off. - No feature upgrade to justify the dramatic increase. - No communication with customers about the increase. - Completely removed Free and Small Buinsess teirs. - No grandfathering for businesses who have supported them for years, no discount, no loyalty bonus...nothing but.... Pay the 280% upgrade, or they DELETE your entire space and all projects. No archives, no grace period, nothing. Do NOT trust your client projects to Markup.io. Their business model is not trustworthy and they will pull the rug out from under you if it benefits their bottom line.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Akou Kafui A.

Gestionnaire

Commercial Real Estate

### "Logiciel de Collaboration "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

9/10

November 10, 2023

Pros

Simple et professionnel permettant de collaborer avec les équipes et travailler à distance . Je le recommande

Cons

Simple et professionnel. Je n’ai rien comme inconvénient pour le moment.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TV

Tim V.

Multimedia Tutor

Computer Software

### "Markup as a Multimedia Tuition Software"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

6/10

April 20, 2023

Markup made it easy to educate on the use and efficiency of software and the overall effect it has on modernising a company.

Pros

Software was easy to use and learn, and the layout was very clear and easy to navigate.

Cons

Faster communication and simpler and easier file sharing could improve the user experience.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

YL

yas L.

Marketing Manager

Apparel & Fashion

### "easy for everyone, all-in-one now with video, got even better with updates, "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 13, 2023

It's easy and got even better with the updates. (which doesn't happen often). They have continuously improved it, e.g. the comments functionalities. They also added new features (e.g. video) which is fantastic as I can do everything in one app instead of having to use frame.io in addition. They also invite me for early release, feedback sessions, etc. wand show great initiative to build a community.

Pros

love that they have now included markup function for videos, so it's my all-in-one go-to tool for creative collaboration. I contacted help twice and got a reply fairly quickly.

Cons

it started off as completely free which was an incredibly helpful tool. Now, they have reduced the number of folders/files you can have, so it's still great but limiting without the Pro version.

Switched from

[Frame.io](https://www.capterra.com/p/148214/Frame-io/)

[Adobe InDesign](https://www.capterra.com/p/233314/Adobe-InDesign/)

more accessible and easier to use for everyone, even laymen, all in one tool

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

VL

Valerie L.

Senior Marketing Manager

Leisure, Travel & Tourism

### "Proof online content easily"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

January 13, 2023

Pros

It's so easy to mark an online page, review the comments and resolve them. You can also switch from one mode to another letting you add comments or browse the pages.

Cons

You can only add a "bubble" and not a delete, add, highlight, etc like you would do in Adobe with a PDF

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 27, 2023

Thanks for the amazing feedback, Valerie. We're so happy MarkUp.io has been helping you review webpages. If you haven't already joined our Slack community, we'd love to see you there. http://markup-community.slack.com

DC

Divaldo C.

CEO

Consumer Services

### "Best collaboration tool for developers"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

January 7, 2023

The biggest benefit was getting feedback from customers without having to twist several emails and files so that the projects move forward, they can test and leave their comments that after we receive them we make the necessary changes. We are aware of all changes and always receive notifications about developments.

Pros

I love the link sharing feature so my clients can give their feedback on the evolution of website and web app development.

Cons

I think the price is quite high for a tool that has specific purposes.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

February 27, 2023

We're SO happy that MarkUp.io has simplified your workflow, Divaldo. Thanks for taking the time to leave us such positive feedback and we'd love to see you in our Slack community some time: http://markup-community.slack.com

CA

Caitlin A.

Operations Manager

Marketing and Advertising

### "Markup REVIEW"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 25, 2022

Pros

Prior to MarkUp, my team was using PMS tasks with checklists to outline necessary edits for the websites we manage. It was successful but definitely had room for improvement to save the team time from having to intricately describe needed edits along with gathering and uploading screenshots. We started envisioning a product like MarkUp and began our research. By the time we got to MarkUp, it was a bit shocking to see our dream actually existed. Along with being EXACTLY what we needed, MarkUp is super user friendly making training and implementing a breeze. The navigation and overall use is very straight forward. I also like how easy it is to share the projects/edits so that you can link them any type of task so it can still be actionable item for our team. We did start with a free trial to make sure it was the right product for us and when we were ready to upgrade, \[SENSITIVE CONTENT\] was our guy. He took a lot of great care in learning about how we use the product to get us on the right plan. He also did some additional training to help us better organize our structure and workflow to make it more successful and get better use with the our Plan. Really appreciated how informative he was as well as making sure we were taken care of!

Cons

At this time the only thing that comes to mind is that we use one project per site and edits may come in at different times. It'd help with our QC process if we could potentially archive older resolved edits so that we can still access them but not have such a long running list of "resolved comments" that you have to sort through to make sure the current task was completed.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JJ

Jai J.

Owner

Information Technology and Services

### "A free software worth a lot of value"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

December 30, 2021

Pros

Price: It's free Ease of use: It will take you 30 seconds to figure out how it works for both you & your client Features: You can leave text comments and even attach files to the comments which are very useful if the client wants to change the media in a particular section

Cons

It is free software – at least as of now, so I don't think I can provide any con based on the value it provides at no charge.

Switched from

[Trello](https://www.capterra.com/p/211559/Trello/)

I used Trello to receive feedback for website design – probably not the best solution. MarkUp helped me to make this process way easier for myself and my clients.

Alternatives considered

[Trello](https://www.capterra.com/p/211559/Trello/)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Leopold S.

Designer

Design

### "Markup becomes the next big thing"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 29, 2021

Pros

I am very excited about MarkUp and have been using it for quite a while now. The biggest plus is that it's free and makes my workflow so much easier. I can create a "MarkUp" from a design draft, share the link with my clients and they can comment directly live on the website. Also, the team is very dedicated, constantly coming out with new features and actively involving users in further development with surveys. I really don't want to miss MarkUp anymore! And the Chrome-Extension makes it even easier to create a new MarkUp right from an open Tab.

Cons

There are only two small points that need to be improved (but the team is already doing it, I think): the loading times need to be reduced, sometimes it takes almost a minute to load a website in MarkUp and add comments. Also it would be great if there would be a translation or you could translate predefined text modules yourself. PS: My customers are confused because they see the Intercom bubble from MarkUp Support and think they can chat with me there.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Freelance

Events Services

### "Great for teams, but not a perfect product"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

September 1, 2020

It worked well for our needs. It's easy for web designers to get feedback from clients.

Pros

We used this for our new church website to allow a number of people to provide feedback. It worked well for gathering everyone's input.

Cons

Sometimes comments get lost and some of the site's designs changed a little bit when viewed with markup. Lots of bugs, but nothing critical.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/206850/Markup/reviews/)

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)