# Flodesk Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Flodesk the right Email Marketing solution for you? Explore 167 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/207268/Flodesk/reviews

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Flodesk

4.5 (167)

[View alternatives](https://www.capterra.com/p/207268/Flodesk/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated June 3rd, 2026

# Reviews of Flodesk

Ease of use

4.7

Customer Service

4.4

## Pros and Cons in Reviews

Stephanie P

American Accent CoachE-Learning, Self-employedUsed the software for: 1-2 years.

“Their ecommerce option is also the most intuitive I've encountered online and makes setting up landing pages and checkouts a breeze. And whenever I get stuck on how to achieve something I have in mind, all I need to do is peruse their incredibly robust help center to find a detailed explanation.“

February 11, 2026

Julia D

Dr Julia DalalbaArchitecture & Planning, Self-employedUsed the software for: 1-2 years.

“It doesn't offer a direct link to Zenler, so I have to use Zapier as a third-party. And, it doesn't provide a section to keep the phone numbers of my e-mail list.“

December 15, 2025

Natasha W

Founder, CoachProfessional Training & Coaching, Self-employedUsed the software for: Less than 6 months.

“I spent hours comparing all the email service providers and settled on Flodesk because of its ability to design beautiful and elegant emails that really reflect my brand.“

February 19, 2026

SI

Samantha I

OwnerHospitality, 2 - 10 employeesUsed the software for: More than 2 years.

“Not sure if it's an issue still. When I pause a workflow to update, if I remember correctly, it does something janky to the email people who are in the midst of this flow. . .“

February 27, 2026

CW

Candy W

Founder, Content CreatorEntertainment, 2 - 10 employeesUsed the software for: 1-2 years.

“It helps me to create a seamless relationship between my personal brand and audience that leads to loyalty, added value, sales, and brand awareness.“

October 18, 2025

GD

Gloria D

OwnerFood & Beverages, Self-employedUsed the software for: 1-2 years.

“I don't have anything negative to say, but the only beef I have is that there is no way to find out who the unsent emails are without manually going through the whole list.“

January 20, 2026

KL

Kayla L

CEO and Creative DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“It saves me (and my clients) so much time because the drag-and-drop builder is seamless, the layouts are stunning, and the branding stays consistent without hours of tweaking.“

October 28, 2025

Tiziana S

ownerUtilities, Self-employedUsed the software for: 1-2 years.

“Setting up the workflows can be a bit challenging, and bulk actions are slow.“

February 24, 2026

## Showing most helpful reviews

Showing 1-25 of 167 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jennifer H.  
Owner  
Arts and Crafts  
Used the software for: 2+ years

### "Email Marketing That's Beautiful and User-Friendly!"

March 4, 2026

5.0

Overall, I'm so glad that I switched to Flodesk, and I plan to stay with them as long as my business needs continue to be met by their services. They have great customer service, pricing has been fair, and I love the simplicity and beauty of their newsletter templates.

Pros

I've been with Flodesk since its start. It's been great to watch it grow and even more exciting for my business as they've added updates, making it increasingly easier to create beautiful, professional-looking newsletters without the stress of needing to be super tech-savvy.

Cons

I've heard complaints about it lacking certain aspects for e-commerce, testing, segmentation, automated workflows, and such, but at this time, I'm not using many of these features, or I'm just beginning to dabble in them for my business. I mostly keep things simple, so I have few complaints at this time.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Flodesk

The cost not increasing as my list grew.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I outgrew the Mailchimp free plan right as Flodesk introduced its platform. Their pricing couldn't be beat.

Review Source

Response from Flodesk

March 13, 2026

Since the very beginning—that means so much, thank you. Getting to grow alongside you and your business is exactly what we're here for. On the e-commerce, segmentation, and workflow features—they've come a long way, and there's more on the horizon. When you're ready to dive further in, we'd love to help you get the most out of them. So glad you're still here. Here's to everything ahead.

AK

Alexandra K.  
owner and lead photographer and creative  
Photography  
Used the software for: 2+ years

### "Flodesk is my vibe!"

March 3, 2026

5.0

I love Flodesk and I highly recommend for any person wanting to create beautiful, modern designs for their mass emails, campaigns, lead forms etc....such a necessary and fantastic marketing tool!

Pros

What I love most about Flodesk is how beautiful the templates are and how easy they are to build out and customize. It's also so helpful because in my industry (creative agency), I can purchase ready to go designs and campaigns that are on brand for me right oout the door!

Cons

I would have to say that what I like least about Flodesk is the price...but that is not out of line compared to other email campaign sites. In a perfect Utopian world...it would be free! Haha.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Because so many people in my photography industry were using Flodesk. And then the yearly 50% off was a no brainer.

Review Source

Response from Flodesk

March 13, 2026

Thank you for sharing this. Beautiful, on-brand emails right out of the gate are exactly what we're built for, and hearing that it's working for your creative agency makes us so happy. And honestly, we laughed at the free Utopian world comment—if only! So glad the value clicked, and that you're recommending Flodesk to others in your industry. That means the world to us.

MM

Maria M.  
Email Concierge  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great, but needs development"

August 30, 2024

3.0

Great on the surface, definitely beats mailchimp in simplicity and getting the job done BUT once you start using it, you find that some functionalities are either missing or not good enough.

Pros

The minimalist design is spot on - it really is unique. The fact that they charge a flat fee regardless of # of subscribers is also rare for the USPs. Overall I like their simple approach to the software and email sending and that it's easy to figure out how it works.

Cons

It's very much still a tool in development. A lot of technical functionalities are not yet in place or are not fully developed, such as AB testing, dynamic content, advanced and custom segmentation, and overall ability to make it more your own. They have a big community and lots of requests for new features that they are actively working on (which is great to see) but sometimes, as an email marketer, I find the functionalities lacking and wouldn't recommend the tool for someone with complex needs and audiences.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Client really didn't like mailchimp and were looking for a better tool

Review Source

Sara R.  
Large Ensembles Festival Coordinator  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Hey there good lookin'!"

February 15, 2026

5.0

I use it in my own personal business and loved it so much that I suggested it to some of my contracts, and now we have started using it there too. Everyone's first response is "these emails look SO good!"

Pros

Flodesk is intuitive to use, and almost impossible to make unattractive. It does the heavy lifting for you in terms of making it pretty, no matter what. Importing contacts is easy, duplicates are dealt with and we don't end up with duplicate contact records, and best of all, I don't dread the process of laying out, assembling and sending out our emails.

Cons

I wish you could list labels on the csv import files instead of having to import each label's list separately. And I wish that when it was choosing between differing sets of contact info for the same person (brought in with multiple imports due to multiple labels or sources), Flodesk would ask which you wanted to keep, or keep both, instead of automatically choosing the most recent imported data. I also wish that sending the same email again to unopened recipients or a second list, etc. did not involve duplicating the email and starting over like it was brand new. But those are literally the only 3 things that I come up against that aren't ideal.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Flodesk

Price and the unlimited subscribers for no additional fees (grandfathered before that changed.) That lack of cap on subscribers was the biggest draw. Making the emails look pretty was the next biggest draw.

Switched from

[Keela](https://www.capterra.com/p/154358/Keela/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

UNLIMITED SUBSCRIBERS with no additional fees. Female founded company. Such pretty emails. Ease of use.

Review Source

Response from Flodesk

March 2, 2026

Thank you so much for this incredibly thoughtful review. We love hearing that Flodesk feels intuitive and makes creating beautiful emails something you don’t dread—that's the dream! Your detailed feedback around imports, contact records, and resend workflows is much appreciated—insights like this help us continue refining and improving the experience for our members. We’re so grateful to have you in the Flodesk community!

Natasha W.  
Founder, Coach  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Beautiful, simple and elegant emails without the technical overwhelm."

February 19, 2026

5.0

I'm a relatively new customer (3 months in) and its enabling me to improve my offers and grow my business. I'm not that tech savvy, so Flodesk is perfect, I can manage to do it myself, so haven't had to fork out for someone to do it for me.

Pros

I spent hours comparing all the email service providers and settled on Flodesk because of its ability to design beautiful and elegant emails that really reflect my brand. I want to create my emails as 'experiences', so visual design is important to me. Flodesk's onboarding is fantastic - webinars, tutorials, a help function that actually helps, meant that I was up and running really quickly.

Cons

It may not have all the snazzy bells and whistles of some of the other platforms, specifically split testing or advanced workflow functions, but this doesn't worry me as I like to keep things clear and simple.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[beehiiv](https://www.capterra.com/p/249823/beehiiv/)[Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Flodesk

I watched a lot of review videos, made a checklist of features I wanted and Flodesk ranked the highest.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

I didn't like the look of the emails. Limited customization.

Review Source

Response from Flodesk

March 2, 2026

Thank you so much for sharing this. Knowing how thoughtfully you evaluated your options truly means a lot. We love that you’re creating emails as experiences—beautiful, on-brand design paired with simplicity is exactly what we aim to deliver. It’s an honor to support your growth, and we’re so grateful you chose Flodesk!

Tiziana S.  
owner  
Utilities  
Used the software for: 1-2 years

### "he Tool That Changed How I Communicate With Clients"

February 24, 2026

5.0

I love it. It makes communicating with my clients so much easier. I genuinely enjoy writing my newsletter now — and that positively influences my work and my business. It’s simply beautiful and an outstanding tool.

Pros

The aesthetics and variety of layouts make it easy, enjoyable, and inspiring to create newsletters and workflows

Cons

Setting up the workflows can be a bit challenging, and bulk actions are slow. Overall, the main difficulty for me is sustaining the cost.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I wasn't enjoing the experience of writing at all

Review Source

Response from Flodesk

March 2, 2026

Thank you so much for sharing this thoughtful feedback. We love hearing that Flodesk makes creating newsletters feel inspiring and that it’s positively influencing your work. That’s exactly what we hope for. Your notes around workflows, bulk actions, and cost are much appreciated—feedback like this truly helps us continue improving the experience for our members. We’re so grateful you’re part of the Flodesk community!

SL

Stephanie L.  
Rhythm-Led Business Coach and Retreat Host  
Professional Training & Coaching  
Used the software for: 2+ years

### "Simple, beautiful, and actually enjoyable to use"

March 9, 2026

5.0

It keeps email marketing feeling manageable instead of like another thing keeping you glued to your laptop. I can stay connected with my audience without adding more noise or complexity to my business. Big fan.

Pros

I recommend Flodesk all the time — both to clients and within my communities. As someone who teaches a rhythm-led approach to business, I’m pretty picky about tools. If something is complicated or draining, it’s a no from me. Flodesk is the opposite. It’s simple, beautiful, and easy to use, which means I can write and send emails quickly without getting lost in tech.

Cons

There are a few advanced features that larger platforms offer, but honestly the simplicity is part of what makes Flodesk so great. It keeps the platform lightweight and easy to use.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Primarily for the design. I wanted emails that looked beautiful and on-brand without spending a lot of time formatting, and Flodesk made that much easier than Mailchimp.

Review Source

Response from Flodesk

March 13, 2026

Recommending Flodesk to your clients and communities—that means the world to us. "Simple, beautiful, and easy to use" is exactly what we're building for. Email marketing should fit into your business, not take it over, and hearing that Flodesk helps you stay connected without the complexity is everything. So glad you're here.

ER

Ellie R.  
Speech Language Pathologist and CEO  
Hospital & Health Care  
Used the software for: 1-2 years

### "Growing with Flodesk"

February 20, 2026

5.0

Flodesk has been easy to use from day one, and the more experience I gain with Flodesk the more I'm able to accomplish.

Pros

What I love the most about Flodesk is the ability to customize it to your brand and your needs. I also appreciate that I can track customer data and create specific segments and workflows - this has been a game changer for my business!

Cons

I wish there was an option to make my own photo layers and manipulate layouts similar to how you can on platforms like Canva. Sometimes I get a little held up in my creation flow due to those limitations.

Switched from

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

It was too difficult to use Kit. It took forever to learn, and I never quite got it right.

Review Source

Response from Flodesk

March 13, 2026

Thank you for this—hearing that segments, workflows, and brand customization have been a game-changer for your business is exactly the kind of thing that keeps us going. On the photo layering front, our Canva integration might be just what you're looking for. You can design in Canva and bring it straight into Flodesk—creative flexibility without breaking your flow. So glad Flodesk clicked where other tools didn't. Here's to everything you'll keep building.

MS

Mel S.  
Founder and Lead Designer  
Design  
Used the software for: 1-2 years

### "So easy to use, so intuitive to design with. "

February 16, 2026

5.0

I've been a Flodesk user for years, and have built my entire workflow with their email and checkout products. Couldn't be happier with the continuing developments their team is making, and excited for the future, too.

Pros

It's so easy to use, and so intuitive to design with. And getting better every day. I really like the integrations with Unsplash and Canva for evocative images to really make the emails shine.

Cons

The only draw back so far has been sales tax integration but I know that's underway, and I'm looking forward to that so I can use Flodesk for even more of my business!

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

At the time, Mailchimp was so frustrating to design with, and so expensive to grow with.

Review Source

Response from Flodesk

March 2, 2026

Thank you so much for being with us for years—that kind of trust truly means a lot. We’re so glad Flodesk continues to feel intuitive and inspiring to design with, and that integrations like Canva help bring your emails to life. We appreciate your patience and excitement as we continue expanding what’s possible. We’re just as excited about what’s ahead!

Nicky S.  
Positive Psychology Coach  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Amazing! From a complete novice and technophobe!"

February 19, 2026

5.0

Just amazing, from the customer service through to the masterclasses on Youtube and the whole experience. I'm getting my confidence quickly with all the support and I love it! Thank you!

Pros

I'm a complete novice when it comes to marketing and Flodesk is brilliant. I love the masterclasses which are easy to walk through step by step and the support has been amazing. Love the choice of templates and guidance you provide.

Cons

It'd be great if there was a search facility to look for templates. That would be super helpful. Thanks

Switched from

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

It was tricky to use, the support wasn't as good as Flodesk and the selection of templates

Review Source

Response from Flodesk

March 13, 2026

This made our day—thank you! Going from a complete novice to confidently building your email marketing? That's exactly what we're here for, and hearing that the masterclasses, templates, and support team have helped you get there means everything to us. Your note on template search is heard and appreciated. So glad you're here.

AG

Amy G.  
Founder  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Flodesk…🧡 \*sigh\*"

October 24, 2025

5.0

It has been such an incredible relief in a sea of programming that we all have to use for our online businesses to find something that is always a burden lifted rather than a burden added to my business.

Pros

I absolutely love flodesk for so many reasons. I have been so impressed with the features available and the incredible level of its intuitiveness as you learn and use the site. I’m obsessed with the appearance of every aspect of the flodedk experience visually. I have been lucky enough to see every feature added that I need right when I need it. I’m thrilled with my interactions with the staff. I just can’t say enough about it.

Cons

I think there was one action that I didn’t find intuitive which I found frustrating. But I attended a very informative and helpful live call yesterday and had the question answered before I even asked.

Switched from

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

I had several one hour long sessions I had to attend to understand how to use Keap. I have never needed to attend any instruction until yesterday to use flodedk. I could understand it from the first time I got on the site.

Review Source

BP

Brennan P.  
Owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Steadfast Chiropractic Flodesk Review "

April 2, 2025

5.0

My overall experience with flodesk has been great! We have so many different audience segments and different email sequences for not only our educating our practice members but also for helping convert leads into practice members. From our monthly newsletters to helping fill up in office events our office would not function without flodesk!

Pros

Being able to create email campaigns. As a small business owner every lead matters, so making sure that having a lead nurturing sequence that automatically goes out on schedule to help convert that lead is super important.

Cons

Not having as much flexibility to change images within flodesk, this unfortunately can limit the creativity and the look of some of the emails that we like to send out.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Flodesk

We used to use this product but the integrations did not have the same capabilities as flodesk, and the service was not as simplified as we

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

At the recommendation of some colleagues we made the switch and we haven't looked back once.

Review Source

JT

Jaclyn T.  
Owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Where beauty meets user-friendly features!"

February 20, 2026

5.0

Flodesk has been a joy to work with. I have little patience with tech and feature-heavy systems, but Flodesk is so easy.

Pros

Flodesk is very user friendly! The analytics are informative without being overwhelming. I never have issues with deliverability. Templates are easy to customize and aesthetically stunning. It's a great price for all the customization and features that are available!

Cons

Nothing, I love it! There is nothing that I don't like. I like everything about it. I can't think of one thing that I don't like.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Flodesk was recommended to me as being easier to use.

Review Source

Response from Flodesk

March 13, 2026

This is so kind, thank you! Knowing that the analytics, deliverability, and templates are all landing the way they should means a lot to us. If you ever think of something we could do better, we're always listening. So glad Flodesk has been a joy—you deserve tools that work as hard as you do.

Ali B.  
Owner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great Aesthetic Choices for Female Focused Brands"

May 30, 2025

5.0

I have loved using Flodesk and I love how easy it is to see who has read each email. I also really love my Landing Page form.

Pros

My favorite part about Flodesk is the aesthetic. You can quickly and easily create aesthetically pleasing emails. For female focused brands - Flodesks designs are elegant and you have much better template options than other email platforms.

Cons

You are limited in your customizations. Platforms like MailChimp give you a little more customization ability in your designs. Flodesk is also more expensive than other platforms. I pay $30+ / monthly for functionality I can get for $13 on other platforms.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Reason for choosing Flodesk

Flodesks price was better and features are more aesthetic!

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I loved the aesthetic of Flodesk emails, but what I loved most was the Landing Page aesthetic options - fit my brand much better than mailchimp!

Review Source

MH

Monique H.  
Curly Hair Educator  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Flodesk Fan"

October 25, 2025

5.0

Clear, Great Guidance, User Friendly, Exceptional Customer Service. I'm always impressed with the speed of email responses and clear direction on what to do.

Pros

I absolutely love all the beautiful templates! And the ease of using the platform. I also really enjoy the Canva Integration. Makes things so much easier to import images. However, I'd have to say that the thing I like the most is the customer service! Always so prompt and helpful. And the webinar on Checkouts was so great. Thank you again!

Cons

Honestly, there isn't anything that I don't like that I can think of. My experience thus far has been wonderful!

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Because Flodesk is way prettier and the templates offered work better with the aesthetics I wanted.

Review Source

MS

Morgan S.  
co-founder  
Staffing and Recruiting  
Used the software for: 2+ years

### "Easy Peasy"

July 24, 2025

4.0

Wonderful we have been using for 4-5 years and will continue to do so. I love how we can use the templates and plan to use them all as a test to see which works best.

Pros

I am not the marketing person on our team however this is one software I believe I can get into and self learn and easily make it work.

Cons

I wish I could see WHY emails may not be delivered. Or even AI tool to help me write an email they assume is better delivery.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

aesthetics was a play in this decision. I also believe flodesk is more user friendly.

Review Source

Mona F.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "The Only Email Platform I Recommend to My Clients"

November 4, 2025

5.0

As the owner of a marketing agency working with 76 active coaching clients, I’ve tried just about every email platform out there. Flodesk is the one I’ve stuck with - and the only one I recommend to my clients. It’s simple, reliable, and beautiful. The design flexibility helps my clients maintain brand consistency without needing a full creative team, and the learning curve is almost nonexistent. My agency runs multiple client email workflows through Flodesk every week, and it’s never let us down.

Pros

I’ve tested more platforms than I can count, and Flodesk stands out immediately. It’s one of the most intuitive tools I’ve ever used. There’s no wasted time on tutorials or complex setup. The interface is clean, logical, and built for people who want results without the tech struggle. Even my marketing coaching clients, many of whom are new to email marketing, adapt to it quickly and feel confident creating campaigns on their own. Within a day, someone can design and send professional emails that look like they came from a full creative team.

Cons

While Flodesk is beautifully designed and very user-friendly, one area I’d like to see improved is the variety of layout options and flexibility for adding multiple photos. Right now you’re a bit limited in how many photo-rich sections you can build and how many layout permutations are available before things start to feel repetitive.

Review Source

Nathalie C.  
Artist and Designer  
Fine Art  
Used the software for: 2+ years

### "The best newsletter system on the market"

October 31, 2025

5.0

Customer service is easy to reach out to & very much responsive. Flodesk is an affordable option for newsletter. Easy to integrate to your website.

Pros

Flodesk is well designed and It is so easy to create your newsletters. I love the checkout feature and upsell, which I didn't use that much yet!

Cons

You won't want to cancel your sub! Never! This is the best newsletter on the market. I would love more templates!

Review Source

MD

Mieko D.  
Marketing Coach for Creative Entrepreneurs  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "My creative assistant for email marketing"

October 27, 2025

5.0

Overall, I absolutely love Flodesk. I started my business just two months ago and currently have only 27 subscribers, but thanks to Flodesk’s beautiful and intuitive interface, I’ve been able to create a strong brand impression — and stay genuinely excited to keep going. This week marks Vol.10 of my weekly newsletter! 🎉 I really appreciate the unlimited subscribers feature — even though my list is still small, I don’t have to worry about scaling later. Sure, there are free platforms I could use for a small list, but I see Flodesk as my creative assistant — an investment that keeps me inspired and consistent. I’m truly happy that Flodesk exists.

Pros

Flodesk has an incredibly easy-to-navigate interface. I’ve used other platforms like Kit and MailerLite, but Flodesk feels so much simpler and more intuitive. After trying tools packed with complex features, I realized I don’t need that much — and that’s exactly why I love Flodesk’s simplicity. Being able to upload my own fonts is one of my favorite features because it helps me keep my brand consistent and unique. The overall design possibilities are so artistic — something I haven’t seen in other email platforms. Honestly, I get excited every time I open the site. There’s an invisible motivation that keeps me inspired to send my weekly emails regularly.

Cons

I can’t use the Checkout feature because of where I live, and I really wish this function were available anywhere Stripe works. The support team is friendly and kind, but I had one case where the person didn’t go deep enough to solve my issue, so it took several rounds of emails. In the end, it was resolved — so it’s okay! Just be patient; they will get it done eventually. After all, we’re all human.

Review Source

Tanya B.  
Wedding and Event Planner  
Hospitality  
Used the software for: 2+ years

### "Having a great experience with Flodesk"

February 27, 2026

5.0

My overall experience with Flodesk has been great. I has allowed me to send email campaigns to potential clients and grow my email list.

Pros

I really like the variety of the designs that is offered. I love that I can customize my emails and send to different segments.

Cons

I do not like that I cannot conjoin two different layouts into one design but overall it is a great experience.

Review Source

Response from Flodesk

March 13, 2026

Thank you for this—knowing that the designs, customization, and segments are working well for your email campaigns means a lot. Your feedback on combining layouts is noted. We're always evolving, and this is exactly the kind of input that helps us get there. So glad Flodesk has been part of growing your list. Here's to what's ahead.

IN

Ilona N.  
Coach  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "If I Can Use It, Anyone Can"

October 13, 2025

5.0

I have not used Flodesk as extensively as I can as my business is new but I have set up several check-outs for my courses and I write a monthly newsletter for my clients. I am hoping to get a better grasp and all that is possible with Flodesk and it will grow with my business.

Pros

I'm not very tech-savy, so I really appreciate how easy Flodesk is to use. Everything feels simple and intuitive, and whenever I did have a question, their support team was quick and helpful. It's been such a relief to find a platform that makes things staightforward.

Cons

The only thing that I would love to see on Flodesk, and I believe this may be in the works, is the ability to set up instalment plans on check-out as I am a coach with monthly courses and often people would like to split up the payment.

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JC

Jacqueline C.  
Brand Designer  
Design  
Used the software for: 1-2 years

### "The Most Beautiful Email Marketing Templates "

February 14, 2025

5.0

It's probably the most beautiful email marketing platform out there for creators who put brand identity first and want to make a lasting impression.

Pros

For exquisite email templates this product is hands down at the top of their game. They put design out there front and centre, making it extremely easy to send really beautiful emails with very little design effort.

Cons

You eventually have to pay if you want to grow, but the price is high on Flodesk. The workflows aren't as robust as I would like and email segmentation appears to have limitations also.

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VR

Verified Reviewer  
Curriculum Designer  
Primary/Secondary Education  
Used the software for: Less than 6 months

### "Great for Beginners and Pros"

November 7, 2025

5.0

Overall, it has been an easy learning curve and I have had amazing support through tutorials and customer service.

Pros

Flodesk was so easy to get started with as a beginner! The learning curve was easy and there are lots of tutorials to help. Even with its ease of use, the content is eye-catching and makes for very professional emails when marketing to subscribers. The customer service is exceptional!

Cons

I havent found anything I dislike yet. I do worry about the cost for new users who don't lock in the unlimited plan.

Review Source

MU

Mel U.  
Photographer  
Photography  
Used the software for: Less than 6 months

### "Flodesk is amazing!"

October 14, 2025

5.0

Flodesk is great! I love the ability to make everything match my branding and just really customize it to how I want it.

Pros

The design is so customizable, looks clean, and is fairly easy to navigate. The emails are sooo pretty, and I like the variety of available forms.

Cons

I would love to personalize the image placeholders a bit more. I don’t love all the template options available and sometimes want to do more than simply adding the image as is. I also wish there was another way to organize all my email templates beyond the folder structure, but that’s a small detail.

Review Source

MRR

Maria Rosalyn R.  
Email Marketing Strategists  
Marketing and Advertising  
Used the software for: I used a free trial

### "Great email marketing platform especially for beginners!"

November 4, 2025

5.0

As an email marketer- this is one of my top pick for anyone just starting their email marketing journey whether in coaching or ecommerce industry

Pros

Easy to use, no complicated setup. Guides and articles are super helpful! Plus Flodesk is constantly upgrading its features which is like. I also love their onboarding emails, they have great email copy on how to make impactful campaigns, etc.

Cons

I think none so far, my experience has all been good. I'm super familiar with navigating email platform and compared to other competitors, Flodesk is easy to use!

Review Source

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