--- title: "Flodesk Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Flodesk the right Email Marketing solution for you? Explore 167 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/207268/Flodesk/reviews/" page_type: "reviews" language: "en" --- Flodesk 4.5 (167) [View alternatives](https://www.capterra.com/p/207268/Flodesk/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 21st, 2026 # Reviews of Flodesk Ease of use 4.7 Customer Service 4.4 ## Pros and Cons in Reviews Stephanie P American Accent CoachE-Learning, Self-employedUsed the software for: 1-2 years. “Their ecommerce option is also the most intuitive I've encountered online and makes setting up landing pages and checkouts a breeze. And whenever I get stuck on how to achieve something I have in mind, all I need to do is peruse their incredibly robust help center to find a detailed explanation.“ February 11, 2026 SI Samantha I OwnerHospitality, 2 - 10 employeesUsed the software for: More than 2 years. “Not sure if it's an issue still. When I pause a workflow to update, if I remember correctly, it does something janky to the email people who are in the midst of this flow. . .“ February 27, 2026 Natasha W Founder, CoachProfessional Training & Coaching, Self-employedUsed the software for: Less than 6 months. “I spent hours comparing all the email service providers and settled on Flodesk because of its ability to design beautiful and elegant emails that really reflect my brand.“ February 19, 2026 Julia D Dr Julia DalalbaArchitecture & Planning, Self-employedUsed the software for: 1-2 years. “It doesn't offer a direct link to Zenler, so I have to use Zapier as a third-party. And, it doesn't provide a section to keep the phone numbers of my e-mail list.“ December 15, 2025 CW Candy W Founder, Content CreatorEntertainment, 2 - 10 employeesUsed the software for: 1-2 years. “It helps me to create a seamless relationship between my personal brand and audience that leads to loyalty, added value, sales, and brand awareness.“ October 18, 2025 Tiziana S ownerUtilities, Self-employedUsed the software for: 1-2 years. “Setting up the workflows can be a bit challenging, and bulk actions are slow.“ February 24, 2026 KL Kayla L CEO and Creative DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “It saves me (and my clients) so much time because the drag-and-drop builder is seamless, the layouts are stunning, and the branding stays consistent without hours of tweaking.“ October 28, 2025 ER Ellie R Speech Language Pathologist and CEOHospital & Health Care, Self-employedUsed the software for: 1-2 years. “Sometimes I get a little held up in my creation flow due to those limitations.“ February 20, 2026 ## Showing most helpful reviews Showing 1-25 of 167 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jennifer H. Owner Arts and Crafts Used the software for: 2+ years ### "Email Marketing That's Beautiful and User-Friendly!" March 4, 2026 5.0 Overall, I'm so glad that I switched to Flodesk, and I plan to stay with them as long as my business needs continue to be met by their services. They have great customer service, pricing has been fair, and I love the simplicity and beauty of their newsletter templates. Pros I've been with Flodesk since its start. It's been great to watch it grow and even more exciting for my business as they've added updates, making it increasingly easier to create beautiful, professional-looking newsletters without the stress of needing to be super tech-savvy. Cons I've heard complaints about it lacking certain aspects for e-commerce, testing, segmentation, automated workflows, and such, but at this time, I'm not using many of these features, or I'm just beginning to dabble in them for my business. I mostly keep things simple, so I have few complaints at this time. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Flodesk The cost not increasing as my list grew. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I outgrew the Mailchimp free plan right as Flodesk introduced its platform. Their pricing couldn't be beat. Review Source Response from Flodesk March 13, 2026 Since the very beginning—that means so much, thank you. Getting to grow alongside you and your business is exactly what we're here for. On the e-commerce, segmentation, and workflow features—they've come a long way, and there's more on the horizon. When you're ready to dive further in, we'd love to help you get the most out of them. So glad you're still here. Here's to everything ahead. Sara R. Large Ensembles Festival Coordinator Non-Profit Organization Management Used the software for: 1-2 years ### "Hey there good lookin'!" February 15, 2026 5.0 I use it in my own personal business and loved it so much that I suggested it to some of my contracts, and now we have started using it there too. Everyone's first response is "these emails look SO good!" Pros Flodesk is intuitive to use, and almost impossible to make unattractive. It does the heavy lifting for you in terms of making it pretty, no matter what. Importing contacts is easy, duplicates are dealt with and we don't end up with duplicate contact records, and best of all, I don't dread the process of laying out, assembling and sending out our emails. Cons I wish you could list labels on the csv import files instead of having to import each label's list separately. And I wish that when it was choosing between differing sets of contact info for the same person (brought in with multiple imports due to multiple labels or sources), Flodesk would ask which you wanted to keep, or keep both, instead of automatically choosing the most recent imported data. I also wish that sending the same email again to unopened recipients or a second list, etc. did not involve duplicating the email and starting over like it was brand new. But those are literally the only 3 things that I come up against that aren't ideal. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Flodesk Price and the unlimited subscribers for no additional fees (grandfathered before that changed.) That lack of cap on subscribers was the biggest draw. Making the emails look pretty was the next biggest draw. Switched from [Keela](https://www.capterra.com/p/154358/Keela/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) UNLIMITED SUBSCRIBERS with no additional fees. Female founded company. Such pretty emails. Ease of use. Review Source Response from Flodesk March 2, 2026 Thank you so much for this incredibly thoughtful review. We love hearing that Flodesk feels intuitive and makes creating beautiful emails something you don’t dread—that's the dream! Your detailed feedback around imports, contact records, and resend workflows is much appreciated—insights like this help us continue refining and improving the experience for our members. We’re so grateful to have you in the Flodesk community! MM Maria M. Email Concierge Marketing and Advertising Used the software for: 6-12 months ### "Great, but needs development" August 30, 2024 3.0 Great on the surface, definitely beats mailchimp in simplicity and getting the job done BUT once you start using it, you find that some functionalities are either missing or not good enough. Pros The minimalist design is spot on - it really is unique. The fact that they charge a flat fee regardless of # of subscribers is also rare for the USPs. Overall I like their simple approach to the software and email sending and that it's easy to figure out how it works. Cons It's very much still a tool in development. A lot of technical functionalities are not yet in place or are not fully developed, such as AB testing, dynamic content, advanced and custom segmentation, and overall ability to make it more your own. They have a big community and lots of requests for new features that they are actively working on (which is great to see) but sometimes, as an email marketer, I find the functionalities lacking and wouldn't recommend the tool for someone with complex needs and audiences. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Client really didn't like mailchimp and were looking for a better tool Review Source Natasha W. Founder, Coach Professional Training & Coaching Used the software for: Less than 6 months ### "Beautiful, simple and elegant emails without the technical overwhelm." February 19, 2026 5.0 I'm a relatively new customer (3 months in) and its enabling me to improve my offers and grow my business. I'm not that tech savvy, so Flodesk is perfect, I can manage to do it myself, so haven't had to fork out for someone to do it for me. Pros I spent hours comparing all the email service providers and settled on Flodesk because of its ability to design beautiful and elegant emails that really reflect my brand. I want to create my emails as 'experiences', so visual design is important to me. Flodesk's onboarding is fantastic - webinars, tutorials, a help function that actually helps, meant that I was up and running really quickly. Cons It may not have all the snazzy bells and whistles of some of the other platforms, specifically split testing or advanced workflow functions, but this doesn't worry me as I like to keep things clear and simple. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[beehiiv](https://www.capterra.com/p/249823/beehiiv/)[Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Flodesk I watched a lot of review videos, made a checklist of features I wanted and Flodesk ranked the highest. Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) I didn't like the look of the emails. Limited customization. Review Source Response from Flodesk March 2, 2026 Thank you so much for sharing this. Knowing how thoughtfully you evaluated your options truly means a lot. We love that you’re creating emails as experiences—beautiful, on-brand design paired with simplicity is exactly what we aim to deliver. It’s an honor to support your growth, and we’re so grateful you chose Flodesk! Stephanie P. American Accent Coach E-Learning Used the software for: 1-2 years ### "User-Centered Software That's a Delight to Use" February 11, 2026 5.0 Using Flodesk has been one of the most delightful aspects of running a business online. The software makes it incredibly easy to set up one-off newsletters, automated workflows, and forms. Their ecommerce option is also the most intuitive I've encountered online and makes setting up landing pages and checkouts a breeze. And whenever I get stuck on how to achieve something I have in mind, all I need to do is peruse their incredibly robust help center to find a detailed explanation. In the rare event that I can't find what I'm looking for in their help articles, their support team is so quick to reply and incredibly patient in answering every question I've ever asked. Pros After working in SaaS for more than 7 years, I've seen a lot of software. And when it came time to choose what I would use for my own tech stack when starting my business, I did extensive research on email marketing platforms to see what was out there. I was instantly drawn to Flodesk for how intuitive their UI was and how design-forward their email builder was. I didn't need highly complex automations in the beginning but still needed something robust enough that could grow with me as my needs expanded, and Flodesk checked all of those boxes. Cons Two years ago, I felt that the functionality of Flodesk was a bit limited compared to competitors. But what I quickly realized was that this company builds out their product with their users at the center of the entire development process. I was so impressed by their public roadmap and the ability for users to add feature requests and vote for others' requests. And the product team actually selects most of their projects from those user requests! As a result, the features of Flodesk have grown considerably over a short period of time, and the product just continues to improve. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Flodesk The price, ease of use, and ability to create visually appealing emails that fit my brand made Flodesk the best choice. Review Source Response from Flodesk February 24, 2026 Thank you so much for sharing this—it truly means a lot, especially coming from someone with years of SaaS experience. We’re honored that Flodesk stood out in your research and has been able to grow alongside your business. Building with our members at the center and continuously evolving based on their feedback is something we care deeply about. We’re so grateful to be part of your journey. Jaymie S. Soul Midwife and Spiritual Teacher Alternative Medicine Used the software for: 2+ years ### "My #1 Recommended Platform!" February 13, 2026 5.0 My overall experience has always been positive since the day I signed up which was when they first launched. It's the one platform I've maintained for the entirety of my online creation journey to date and, other than them shutting it down, I can't imagine a scenario where I would feel the need to move to any other platform. Even when my websotr platform or payment processor or course platform has come with email servoces included it hasn't even crossed my mine to cancel and switch because it's served me so well and even grown with my business in ways it can function and help me. Pros I love the combination of functionality and beauty that Flodesk combines! As an entrepreneur I want simple systems that support my business growth and connect me with my audience and potential clients but form and flexibility in design are key to me enjoying and actually using them. With Flodesk I get the business system functionality that serves my need for masculine structure while being very easy to use, and customer support has also always been incredible if I get stuck, and serve my creative desire to make things still beautiful and pleasing to consume beyond just what I write. I also love that it's a female led team behind it! Cons I can't think of anything I haven't outright liked. They recently switched their pricing tiers to volume based which I don't love as a model but I understand it and can respect their need to grow and serve their clients and company best. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp was confusing to use and had limits on segmentation and subscriber amounts at the time. Review Source Response from Flodesk February 24, 2026 It’s incredible to hear that Flodesk has supported your business through so many stages of your journey. We’re so grateful for your trust and loyalty—thank you for growing with us! Nicole N. Founder Marketing and Advertising Used the software for: 2+ years ### "I've loved Flodesk since day one!" January 21, 2026 5.0 Absolutely incredible - the support, the user-friendliness, the templates, the interface - is absolutely amazing. I would no doubt recommend Flodesk to anyone. If you're just getting into email marketing, Flodeks is also a GREAT introduction, it doesn't overcomplicate things, but it definitely delivers. Pros I absolutely LOVE everything about Flodesk. The ease of use, the interface, the new features that are constantly added. I've tried so many email marketing platforms and I kept coming back to Flodesk - now even get my clients to use it because man, it's incredible. I would 100% recommend Flodesk to any business owner out there. Cons Would like some more features & segmentation options & integrations, but overall everything is great! Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Pricing, ease of use, and email deliverability. Review Source Response from Flodesk February 24, 2026 Thank you for not only trusting Flodesk in your own business, but for recommending it to your clients as well. That’s the highest compliment. Grateful to have you in the Flodesk community 💛 Emiko R. Funder, Busineness and Brand Consultant E-Learning Used the software for: 2+ years ### "Flodesk Makes Email Marketing Feel Like Art, Not Effort" November 8, 2025 5.0 I’ve been using Flodesk since the very beginning, and it has never disappointed me. I’m beyond satisfied and always refer my clients to it. I also love their referral program — it’s a great bonus. What makes me love Flodesk even more is knowing that it was \[sensitive content hidden\] by two incredible women, \[sensitive content hidden\] . Thank you so much for creating this platform. I truly appreciate how your team understands what small business owners need to run their business with ease, beauty, and heart. Pros I love the simplicity of Flodesk. I’m not tech-savvy, yet I can comfortably use the platform. Even when I don’t know how to do certain things, there are always excellent resources available to guide me, and their customer service is fantastic — warm, supportive, and quick to respond. The beautifully designed templates make customization effortless, so everything can reflect my brand. It’s clear that every aspect of Flodesk is thoughtfully built and visually stunning. I also love that the platform keeps evolving — each new update feels like waking up on Christmas morning. The learning curve is virtually nonexistent. Whenever I get stuck, the support team guides me step by step until I succeed. Everything flows naturally and intuitively, making it easy to stay confident and productive. My favorite feature is the Poll function. It allows me to connect with my audience in a simple, engaging way. Creating polls takes seconds, and I can download the results instantly, making communication feel personal and fun. Managing and segmenting my audience is also incredibly easy, which is especially helpful during launch periods when organization is key. The platform makes it effortless to see who’s engaging and tailor my emails accordingly. Flodesk truly feels like a tool built for small business owners who want both simplicity and sophistication. Cons I wish I could use the checkout page to sell different products with various pricing tiers. The great thing is that this feature might be available in the future and I’m really looking forward to it. Honestly, there’s nothing else to complain about with Flodesk. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I did not love the templates at all. Also I did not like how they changed pricing based on the subscribers numbers. Review Source Tiziana S. owner Utilities Used the software for: 1-2 years ### "he Tool That Changed How I Communicate With Clients" February 24, 2026 5.0 I love it. It makes communicating with my clients so much easier. I genuinely enjoy writing my newsletter now — and that positively influences my work and my business. It’s simply beautiful and an outstanding tool. Pros The aesthetics and variety of layouts make it easy, enjoyable, and inspiring to create newsletters and workflows Cons Setting up the workflows can be a bit challenging, and bulk actions are slow. Overall, the main difficulty for me is sustaining the cost. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I wasn't enjoing the experience of writing at all Review Source Response from Flodesk March 2, 2026 Thank you so much for sharing this thoughtful feedback. We love hearing that Flodesk makes creating newsletters feel inspiring and that it’s positively influencing your work. That’s exactly what we hope for. Your notes around workflows, bulk actions, and cost are much appreciated—feedback like this truly helps us continue improving the experience for our members. We’re so grateful you’re part of the Flodesk community! Aubre W. Website and brand designer Design Used the software for: 2+ years ### "Email marketing that actually feels good to create" November 4, 2025 5.0 My overall experience has been genuinely wonderful. Flodesk makes email marketing feel thoughtful and human. It encourages me to slow down, create with intention, and make my emails a space that feels good for my audience to land in. It feels like a platform designed for creatives and service-based business owners who care about aesthetics, ease, and building real connection. I actually look forward to writing and sending emails now. Pros I love how beautifully simple Flodesk is to use. The email builder feels intuitive and spacious, and I can create designs that feel aligned with my brand without wrestling with the tech. The workflows and segmentation features make nurturing my list feel more intentional and less overwhelming. It actually makes email marketing enjoyable. With it being similarly priced to other email marketing platforms, it makes Flodesk an even easier choice! Cons The checkout feature is visually stunning and so simple to set up, but I found myself wishing for a bit more flexibility in how people can make payments. It works beautifully for lower ticket offers that only need a single pricing option, but I also sell higher ticket offers, such as website templates, and I like to provide payment plans to make those more accessible. I did find a workaround for creating a split pay option, but it is not very smooth and takes quite a bit of time to set up since it requires creating a separate workflow for each payment plan version. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Those were frustrating to use. I tried out a free trial of Flodeska and it was just so easy to use, I stuck with it. Review Source GD Gloria D. Owner Food & Beverages Used the software for: 1-2 years ### "The BEST SERVICE for ME!" January 20, 2026 5.0 It has been positive, and I am glad I choose this service over others I was thinking about. Uncomplicated so I don't have to be a tech expert. Pros The ease of use and all the great templates and functions that are available. I have been with them since the beginning, and the price was another big factor. Cons I don't have anything negative to say, but the only beef I have is that there is no way to find out who the unsent emails are without manually going through the whole list. That is very time consuming. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Flodesk Price and ease of use were the main factors. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The cost was going up, and the functions were not there....Flodesk had what I was looking for, Review Source RB Rebecca B. Founder Design Used the software for: Less than 6 months ### "Out of this world support " November 6, 2025 5.0 I’ve gotta shout out Flodesk’s support team. I was working on connecting a client’s DNS records and, listen… I am the tech person. This is literally my lane. So when things weren’t connecting, I was like, “Cool cool cool, love this for me." Enter Flodesk Support. If you’ve ever had to deal with support teams who go full ghost or send you copy-paste nonsense, this was the complete opposite. Flodesk? 12/10 experience. Would absolutely recommend. Pros They replied fast, were actually friendly (rare), and didn’t treat me like I was out here trying to plug a toaster into the cloud. They even checked back in on their own to make sure everything was working after the fix. Cons Absolutely nothing to dislike. They were quick, friendly, and proactive. A rare support experience these days. Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) I switched because Flodesk is just… prettier. More options, more freedom, and way easier to work with. I’m not fighting the platform to make things look good. It just gets it. Review Source JS Jake S. Founder E-Learning Used the software for: Less than 6 months ### "Really brilliant, easy to use newsletter/form software" October 30, 2025 5.0 It was incredibly easy to use from the outset - easy to brand, simple to create clean sections that look great, and easy to organise newsletters. I really like the form / email flow functionality too, including how it's presented. Pricing based on functionality rather than audience size also felt a lot less punitive than MailChimp (which I used for almost 10 years before finally migrating, as costs were spiralling and I found myself archiving contacts to remain under the 10k audience threshold) - much better value for money (although I believe this pricing structure is soon changing). In addition, customer service has been phenomenal from the get-go, which really helped me to quickly get started after migrating from MailChimp. Pros Ease of use, ability to easily create visually appealing mail-outs and forms, pricing structure not based on audience size, and great customer service. Cons Lack of integration with Thinkific (which we've solved using Zapier). It would also be nice if we could group content blocks and duplicate them across different newsletters (rather than having to save, then individually paste across (e.g.) heading, image, text, CTA). Minor point though. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp charged far too much for larger audience sizes, and looked outdated/wasn't that easy to use Review Source RR Rosanne R. Lead Designer Health, Wellness and Fitness Used the software for: 2+ years ### "Small Business Love for Flodesk!" May 19, 2025 5.0 I really do love using Flodesk and it has worked seemlessly for my small business. I like the ability to segment my audience into many different groups so I can target my emails to them specifically. The few times I needed support I received it in a timely manner which is very important for me. Pros I love the interface of Flodesk. Not only is it easy to use, and personalize, but it looks so nice. I also love how I pay one price for as many emails and audience members that I have. No more worrying about going over my limit or being charged more for having more emails. Cons Flodesk hasn't updated their own templates in a while. However, they have made it easier to format and design your own, share with a friend, or even sell and make money on the side. But still, sometimes you need some inspiration and new templates from Flodesk, would be helpful. Also, to resend your email to those unopened, you have to wait a few days (at least at the time of this writting) but sometimes time is of essence and it would be great to resend to unopened sooner. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Flodesk Price was a significant consideration. While I loved Mailchimp's designs and interface, having email tiers became expensive. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) I was finding myself limited by the number of emails in my account and the rising costs associated with that. Review Source JT Jaclyn T. Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Where beauty meets user-friendly features!" February 20, 2026 5.0 Flodesk has been a joy to work with. I have little patience with tech and feature-heavy systems, but Flodesk is so easy. Pros Flodesk is very user friendly! The analytics are informative without being overwhelming. I never have issues with deliverability. Templates are easy to customize and aesthetically stunning. It's a great price for all the customization and features that are available! Cons Nothing, I love it! There is nothing that I don't like. I like everything about it. I can't think of one thing that I don't like. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Flodesk was recommended to me as being easier to use. Review Source Response from Flodesk March 13, 2026 This is so kind, thank you! Knowing that the analytics, deliverability, and templates are all landing the way they should means a lot to us. If you ever think of something we could do better, we're always listening. So glad Flodesk has been a joy—you deserve tools that work as hard as you do. SP Shannon P. Brand Designer and Web Designer Design Used the software for: 2+ years ### "The best email marketing service provider for small businesses" October 18, 2025 5.0 I have played with several other ESPs, and Flodesk has them all beat. Besides the beautiful designs, intuitive user interface, and ease of use - the customer service is some of the best customer service I've ever experienced. They are always quick to respond, always thinking of the small business owner, and always so helpful. They're always cheering others on and finding ways to actually implement our feedback/requests. Pros The designs are beautiful. It's easy to use. It's intuitive. The customer service is the best. I love the brand's integrity, too. Cons The analytics/tagging are not as robust as other email service providers, but it serves my needs as a small business owner. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Flodesk Customer service, better pricing, ease of use, branding capabilities, design. Review Source Michelle K. Founder Publishing Used the software for: 1-2 years ### "Flodesk Super fan!" October 27, 2025 5.0 I used aweber for many years, but it seemed like the software was outdated. I've been using flodesk to run my six figure business and love it! Pros I love the visual element of flodesk along with the ease of setting up workflows, lists and audiences. Cons I can't think of anything. Flodesk has great forms that I use for my waiting lists and emails lists and everything flows nicely. Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Aweber was outdated and didn't look very good. Review Source BP Brennan P. Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Steadfast Chiropractic Flodesk Review " April 2, 2025 5.0 My overall experience with flodesk has been great! We have so many different audience segments and different email sequences for not only our educating our practice members but also for helping convert leads into practice members. From our monthly newsletters to helping fill up in office events our office would not function without flodesk! Pros Being able to create email campaigns. As a small business owner every lead matters, so making sure that having a lead nurturing sequence that automatically goes out on schedule to help convert that lead is super important. Cons Not having as much flexibility to change images within flodesk, this unfortunately can limit the creativity and the look of some of the emails that we like to send out. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Flodesk We used to use this product but the integrations did not have the same capabilities as flodesk, and the service was not as simplified as we Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) At the recommendation of some colleagues we made the switch and we haven't looked back once. Review Source MS Morgan S. co-founder Staffing and Recruiting Used the software for: 2+ years ### "Easy Peasy" July 24, 2025 4.0 Wonderful we have been using for 4-5 years and will continue to do so. I love how we can use the templates and plan to use them all as a test to see which works best. Pros I am not the marketing person on our team however this is one software I believe I can get into and self learn and easily make it work. Cons I wish I could see WHY emails may not be delivered. Or even AI tool to help me write an email they assume is better delivery. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) aesthetics was a play in this decision. I also believe flodesk is more user friendly. Review Source AC Allison C. Founder Marketing and Advertising Used the software for: Less than 6 months ### "The most beautiful ESP for solopreneurs" February 20, 2025 5.0 Pros The most aesthetically pleasing ESP out there! Every template they offer for emails, landing pages, and forms are so beautiful. SUPER easy to use, and perfect if you just need a basic ESP that isn't MailChimp. Cons Could use more advanced features, like advanced workflows, tagging, more custom form fields. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) ActiveCampaign is great, but didn't need all of its features. Something more simplified works for me. Review Source EC Edna C. CEO Health, Wellness and Fitness Used the software for: 2+ years ### "Excellent tool for business!" February 14, 2026 5.0 It has been 3 years using it for our business weekly, we send between 2-4 emails a week and it has been a great tool for generating and nurture our leads. We love how easy it has been to work in it for multiple audiences and campaigns. Pros Very easy to use and with lots of possibilities for your business. I like that the look and feel is very nice and non-branded. The templates are great, the design options too. I like that I can build my workflows and forms with just one tool and in the same place. Cons That stat section could be better to filter the data and it used have better pricing for the functions and number of contacts compared to other platforms and now it changed. Nonetheless it keeps being a useful option. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Pricing for contacts was better on Flodesk Review Source Response from Flodesk March 2, 2026 Three years and sending multiple emails a week—thank you for trusting Flodesk to support your business so consistently. We appreciate your feedback on reporting and analytics. Insights like yours help us continue improving the experience for our members! IN Ilona N. Coach Health, Wellness and Fitness Used the software for: 2+ years ### "If I Can Use It, Anyone Can" October 13, 2025 5.0 I have not used Flodesk as extensively as I can as my business is new but I have set up several check-outs for my courses and I write a monthly newsletter for my clients. I am hoping to get a better grasp and all that is possible with Flodesk and it will grow with my business. Pros I'm not very tech-savy, so I really appreciate how easy Flodesk is to use. Everything feels simple and intuitive, and whenever I did have a question, their support team was quick and helpful. It's been such a relief to find a platform that makes things staightforward. Cons The only thing that I would love to see on Flodesk, and I believe this may be in the works, is the ability to set up instalment plans on check-out as I am a coach with monthly courses and often people would like to split up the payment. Review Source KM Kay M. Author Entertainment Used the software for: 6-12 months ### "Flodesk is wonderful !!" September 19, 2025 5.0 A\* It’s easy to navigate and delivery is great! Customer service has been very efficient and friendly!! Pros The templates! They are absolutely beautiful and the pre-designs take most of the work out. Flodesk has been a game-changer! Cons I would love to see an emoji chart built in. If there is one, I haven’t spotter it yet. Other than that, no complaints! Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Flodesk Beautiful templates that are easy to use. Switched from [Benchmark Email](https://www.capterra.com/p/71152/Benchmark-Email/) Under pleased with templates and support Review Source VR Verified Reviewer Curriculum Designer Primary/Secondary Education Used the software for: Less than 6 months ### "Great for Beginners and Pros" November 7, 2025 5.0 Overall, it has been an easy learning curve and I have had amazing support through tutorials and customer service. Pros Flodesk was so easy to get started with as a beginner! The learning curve was easy and there are lots of tutorials to help. Even with its ease of use, the content is eye-catching and makes for very professional emails when marketing to subscribers. The customer service is exceptional! Cons I havent found anything I dislike yet. I do worry about the cost for new users who don't lock in the unlimited plan. Review Source MU Mel U. Photographer Photography Used the software for: Less than 6 months ### "Flodesk is amazing!" October 14, 2025 5.0 Flodesk is great! I love the ability to make everything match my branding and just really customize it to how I want it. Pros The design is so customizable, looks clean, and is fairly easy to navigate. The emails are sooo pretty, and I like the variety of available forms. Cons I would love to personalize the image placeholders a bit more. I don’t love all the template options available and sometimes want to do more than simply adding the image as is. I also wish there was another way to organize all my email templates beyond the folder structure, but that’s a small detail. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.