---
title: "Flodesk Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Flodesk the right Email Marketing solution for you? Explore 167 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/207268/Flodesk/reviews/"
page_type: "reviews"
language: "en"
---

Flodesk

4.5 (167)

[View alternatives](https://www.capterra.com/p/207268/Flodesk/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 28th, 2026

# Reviews of Flodesk

Ease of use

4.7

Customer Service

4.4

## Pros and Cons in Reviews

Stephanie P

American Accent CoachE-Learning, Self-employedUsed the software for: 1-2 years.

“Their ecommerce option is also the most intuitive I've encountered online and makes setting up landing pages and checkouts a breeze. And whenever I get stuck on how to achieve something I have in mind, all I need to do is peruse their incredibly robust help center to find a detailed explanation.“

February 11, 2026

Julia D

Dr Julia DalalbaArchitecture & Planning, Self-employedUsed the software for: 1-2 years.

“It doesn't offer a direct link to Zenler, so I have to use Zapier as a third-party. And, it doesn't provide a section to keep the phone numbers of my e-mail list.“

December 15, 2025

CW

Candy W

Founder, Content CreatorEntertainment, 2 - 10 employeesUsed the software for: 1-2 years.

“It helps me to create a seamless relationship between my personal brand and audience that leads to loyalty, added value, sales, and brand awareness.“

October 18, 2025

MD

Mieko D

Marketing Coach for Creative EntrepreneursProfessional Training & Coaching, Self-employedUsed the software for: Less than 6 months.

“I can’t use the Checkout feature because of where I live, and I really wish this function were available anywhere Stripe works.“

October 27, 2025

KL

Kayla L

CEO and Creative DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“It saves me (and my clients) so much time because the drag-and-drop builder is seamless, the layouts are stunning, and the branding stays consistent without hours of tweaking.“

October 28, 2025

FM

Faran M

Life coachHealth, Wellness and Fitness, Self-employedUsed the software for: More than 2 years.

“When a client unsubscribe and change their mind, it’s not possible to add them manually, unless this has changed“

October 13, 2025

Natasha W

Founder, CoachProfessional Training & Coaching, Self-employedUsed the software for: Less than 6 months.

“I spent hours comparing all the email service providers and settled on Flodesk because of its ability to design beautiful and elegant emails that really reflect my brand.“

February 19, 2026

SI

Samantha I

OwnerHospitality, 2 - 10 employeesUsed the software for: More than 2 years.

“Not sure if it's an issue still. When I pause a workflow to update, if I remember correctly, it does something janky to the email people who are in the midst of this flow. . .“

February 27, 2026

## Showing most helpful reviews

Showing 1-25 of 167 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jennifer H.  
Owner  
Arts and Crafts  
Used the software for: 2+ years

### "Email Marketing That's Beautiful and User-Friendly!"

March 4, 2026

5.0

Overall, I'm so glad that I switched to Flodesk, and I plan to stay with them as long as my business needs continue to be met by their services. They have great customer service, pricing has been fair, and I love the simplicity and beauty of their newsletter templates.

Pros

I've been with Flodesk since its start. It's been great to watch it grow and even more exciting for my business as they've added updates, making it increasingly easier to create beautiful, professional-looking newsletters without the stress of needing to be super tech-savvy.

Cons

I've heard complaints about it lacking certain aspects for e-commerce, testing, segmentation, automated workflows, and such, but at this time, I'm not using many of these features, or I'm just beginning to dabble in them for my business. I mostly keep things simple, so I have few complaints at this time.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Reason for choosing Flodesk

The cost not increasing as my list grew.

Review Source

Response from Flodesk

March 13, 2026

Since the very beginning—that means so much, thank you. Getting to grow alongside you and your business is exactly what we're here for. On the e-commerce, segmentation, and workflow features—they've come a long way, and there's more on the horizon. When you're ready to dive further in, we'd love to help you get the most out of them. So glad you're still here. Here's to everything ahead.

Jaymie S.  
Soul Midwife and Spiritual Teacher  
Alternative Medicine  
Used the software for: 2+ years

### "My #1 Recommended Platform!"

February 13, 2026

5.0

My overall experience has always been positive since the day I signed up which was when they first launched. It's the one platform I've maintained for the entirety of my online creation journey to date and, other than them shutting it down, I can't imagine a scenario where I would feel the need to move to any other platform. Even when my websotr platform or payment processor or course platform has come with email servoces included it hasn't even crossed my mine to cancel and switch because it's served me so well and even grown with my business in ways it can function and help me.

Pros

I love the combination of functionality and beauty that Flodesk combines! As an entrepreneur I want simple systems that support my business growth and connect me with my audience and potential clients but form and flexibility in design are key to me enjoying and actually using them. With Flodesk I get the business system functionality that serves my need for masculine structure while being very easy to use, and customer support has also always been incredible if I get stuck, and serve my creative desire to make things still beautiful and pleasing to consume beyond just what I write. I also love that it's a female led team behind it!

Cons

I can't think of anything I haven't outright liked. They recently switched their pricing tiers to volume based which I don't love as a model but I understand it and can respect their need to grow and serve their clients and company best.

Review Source

Response from Flodesk

February 24, 2026

It’s incredible to hear that Flodesk has supported your business through so many stages of your journey. We’re so grateful for your trust and loyalty—thank you for growing with us!

WB

Warren B.  
President  
Marketing and Advertising  
Used the software for: 1-2 years

### "Loved Flodesk, until we needed Flodesk"

December 1, 2023

1.0

Started well, but even with multiple brands with Flodesk accounts, when we needed Flodesk, they let us down continually. We really like Flodesk, but the brand is unreliable.

Pros

Cost and design of Flodesk is very attractive.

Cons

Entirely unreliable and increasingly problematic customer service. Flodesk emails seem to be a good way to cause problems with your email domain.

Reason for choosing Flodesk

Design and cost along with usability of the product.

Switched from

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

Design and cost along with usability of the product.

Review Source

Sara R.  
Large Ensembles Festival Coordinator  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Hey there good lookin'!"

February 15, 2026

5.0

I use it in my own personal business and loved it so much that I suggested it to some of my contracts, and now we have started using it there too. Everyone's first response is "these emails look SO good!"

Pros

Flodesk is intuitive to use, and almost impossible to make unattractive. It does the heavy lifting for you in terms of making it pretty, no matter what. Importing contacts is easy, duplicates are dealt with and we don't end up with duplicate contact records, and best of all, I don't dread the process of laying out, assembling and sending out our emails.

Cons

I wish you could list labels on the csv import files instead of having to import each label's list separately. And I wish that when it was choosing between differing sets of contact info for the same person (brought in with multiple imports due to multiple labels or sources), Flodesk would ask which you wanted to keep, or keep both, instead of automatically choosing the most recent imported data. I also wish that sending the same email again to unopened recipients or a second list, etc. did not involve duplicating the email and starting over like it was brand new. But those are literally the only 3 things that I come up against that aren't ideal.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Flodesk

Price and the unlimited subscribers for no additional fees (grandfathered before that changed.) That lack of cap on subscribers was the biggest draw. Making the emails look pretty was the next biggest draw.

Switched from

[Keela](https://www.capterra.com/p/154358/Keela/)

UNLIMITED SUBSCRIBERS with no additional fees. Female founded company. Such pretty emails. Ease of use.

Review Source

Response from Flodesk

March 2, 2026

Thank you so much for this incredibly thoughtful review. We love hearing that Flodesk feels intuitive and makes creating beautiful emails something you don’t dread—that's the dream! Your detailed feedback around imports, contact records, and resend workflows is much appreciated—insights like this help us continue refining and improving the experience for our members. We’re so grateful to have you in the Flodesk community!

Natasha W.  
Founder, Coach  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Beautiful, simple and elegant emails without the technical overwhelm."

February 19, 2026

5.0

I'm a relatively new customer (3 months in) and its enabling me to improve my offers and grow my business. I'm not that tech savvy, so Flodesk is perfect, I can manage to do it myself, so haven't had to fork out for someone to do it for me.

Pros

I spent hours comparing all the email service providers and settled on Flodesk because of its ability to design beautiful and elegant emails that really reflect my brand. I want to create my emails as 'experiences', so visual design is important to me. Flodesk's onboarding is fantastic - webinars, tutorials, a help function that actually helps, meant that I was up and running really quickly.

Cons

It may not have all the snazzy bells and whistles of some of the other platforms, specifically split testing or advanced workflow functions, but this doesn't worry me as I like to keep things clear and simple.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[beehiiv](https://www.capterra.com/p/249823/beehiiv/)[Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)

Reason for choosing Flodesk

I watched a lot of review videos, made a checklist of features I wanted and Flodesk ranked the highest.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

I didn't like the look of the emails. Limited customization.

Review Source

Response from Flodesk

March 2, 2026

Thank you so much for sharing this. Knowing how thoughtfully you evaluated your options truly means a lot. We love that you’re creating emails as experiences—beautiful, on-brand design paired with simplicity is exactly what we aim to deliver. It’s an honor to support your growth, and we’re so grateful you chose Flodesk!

Stephanie P.  
American Accent Coach  
E-Learning  
Used the software for: 1-2 years

### "User-Centered Software That's a Delight to Use"

February 11, 2026

5.0

Using Flodesk has been one of the most delightful aspects of running a business online. The software makes it incredibly easy to set up one-off newsletters, automated workflows, and forms. Their ecommerce option is also the most intuitive I've encountered online and makes setting up landing pages and checkouts a breeze. And whenever I get stuck on how to achieve something I have in mind, all I need to do is peruse their incredibly robust help center to find a detailed explanation. In the rare event that I can't find what I'm looking for in their help articles, their support team is so quick to reply and incredibly patient in answering every question I've ever asked.

Pros

After working in SaaS for more than 7 years, I've seen a lot of software. And when it came time to choose what I would use for my own tech stack when starting my business, I did extensive research on email marketing platforms to see what was out there. I was instantly drawn to Flodesk for how intuitive their UI was and how design-forward their email builder was. I didn't need highly complex automations in the beginning but still needed something robust enough that could grow with me as my needs expanded, and Flodesk checked all of those boxes.

Cons

Two years ago, I felt that the functionality of Flodesk was a bit limited compared to competitors. But what I quickly realized was that this company builds out their product with their users at the center of the entire development process. I was so impressed by their public roadmap and the ability for users to add feature requests and vote for others' requests. And the product team actually selects most of their projects from those user requests! As a result, the features of Flodesk have grown considerably over a short period of time, and the product just continues to improve.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Reason for choosing Flodesk

The price, ease of use, and ability to create visually appealing emails that fit my brand made Flodesk the best choice.

Review Source

Response from Flodesk

February 24, 2026

Thank you so much for sharing this—it truly means a lot, especially coming from someone with years of SaaS experience. We’re honored that Flodesk stood out in your research and has been able to grow alongside your business. Building with our members at the center and continuously evolving based on their feedback is something we care deeply about. We’re so grateful to be part of your journey.

Nicole N.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "I've loved Flodesk since day one!"

January 21, 2026

5.0

Absolutely incredible - the support, the user-friendliness, the templates, the interface - is absolutely amazing. I would no doubt recommend Flodesk to anyone. If you're just getting into email marketing, Flodeks is also a GREAT introduction, it doesn't overcomplicate things, but it definitely delivers.

Pros

I absolutely LOVE everything about Flodesk. The ease of use, the interface, the new features that are constantly added. I've tried so many email marketing platforms and I kept coming back to Flodesk - now even get my clients to use it because man, it's incredible. I would 100% recommend Flodesk to any business owner out there.

Cons

Would like some more features & segmentation options & integrations, but overall everything is great!

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Pricing, ease of use, and email deliverability.

Review Source

Response from Flodesk

February 24, 2026

Thank you for not only trusting Flodesk in your own business, but for recommending it to your clients as well. That’s the highest compliment. Grateful to have you in the Flodesk community 💛

Tiziana S.  
owner  
Utilities  
Used the software for: 1-2 years

### "he Tool That Changed How I Communicate With Clients"

February 24, 2026

5.0

I love it. It makes communicating with my clients so much easier. I genuinely enjoy writing my newsletter now — and that positively influences my work and my business. It’s simply beautiful and an outstanding tool.

Pros

The aesthetics and variety of layouts make it easy, enjoyable, and inspiring to create newsletters and workflows

Cons

Setting up the workflows can be a bit challenging, and bulk actions are slow. Overall, the main difficulty for me is sustaining the cost.

Review Source

Response from Flodesk

March 2, 2026

Thank you so much for sharing this thoughtful feedback. We love hearing that Flodesk makes creating newsletters feel inspiring and that it’s positively influencing your work. That’s exactly what we hope for. Your notes around workflows, bulk actions, and cost are much appreciated—feedback like this truly helps us continue improving the experience for our members. We’re so grateful you’re part of the Flodesk community!

Betsy M.  
Principal  
Retail  
Used the software for: 1-2 years

### "Flodesk is fun!"

February 10, 2026

5.0

Learned how to use it fairly quickly - fairly plug-and-play. There's a bit of humor attached to using it and that's a welcome perk when you're feeling inundated with things to get done.

Pros

It's...quirky! I love the templates and although I've tried all the other email companies out there, Flodesk is simply faster, easier and more fun to use. I also think I might get better response rate over the others...

Cons

I'm not sure I'd call it a "con" but it took me a while to master how to add large batches of emails via CSV.

Reason for choosing Flodesk

Found the start-up curve was reasonable and loved the templates.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Pricing and ease of use for employees. Set up.

Review Source

Response from Flodesk

February 24, 2026

We love hearing this—thank you for sharing! Creating a platform that feels powerful and enjoyable to use has always been important to us, so it means a lot to hear that reflected in your experience. Thanks for being part of our community!

Nicky S.  
Positive Psychology Coach  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Amazing! From a complete novice and technophobe!"

February 19, 2026

5.0

Just amazing, from the customer service through to the masterclasses on Youtube and the whole experience. I'm getting my confidence quickly with all the support and I love it! Thank you!

Pros

I'm a complete novice when it comes to marketing and Flodesk is brilliant. I love the masterclasses which are easy to walk through step by step and the support has been amazing. Love the choice of templates and guidance you provide.

Cons

It'd be great if there was a search facility to look for templates. That would be super helpful. Thanks

Switched from

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

It was tricky to use, the support wasn't as good as Flodesk and the selection of templates

Review Source

Response from Flodesk

March 13, 2026

This made our day—thank you! Going from a complete novice to confidently building your email marketing? That's exactly what we're here for, and hearing that the masterclasses, templates, and support team have helped you get there means everything to us. Your note on template search is heard and appreciated. So glad you're here.

ED

Erica D.  
Founder  
E-Learning  
Used the software for: Less than 6 months

### "Emails I’m Proud Of. Checkout That Converts."

September 21, 2025

5.0

Flodesk has been the cleanest upgrade to my marketing stack. Emails actually look like my brand, automations are simple to build, and Checkout means I can launch and sell from the same dashboard. Fewer tools, fewer points of failure, and a more cohesive client experience from send to sale. It’s the rare platform that’s both beautiful and practical—design I’m proud of, workflows I can maintain, and offers I can deliver without duct-taped plugins. I recommend it to clients who want polish and simplicity in one place.

Pros

I switched to Flodesk for the design, stayed for the simplicity. The visual builder is elegant, automations are straightforward, and Checkout lets me sell without bouncing people to a clunky cart. One platform, one bill, no duct-tape plugins. My emails and checkout finally feel like the same brand—polished, consistent, and easy to run.

Cons

The only rough edges: no built-in payment plans and not enough direct integrations. Relying on Zapier adds friction (and another subscription). They’ve indicated payment plans are coming.

Switched from

[Podia](https://www.capterra.com/p/160788/Podia/)[Simplero](https://www.capterra.com/p/181776/Simplero/)

I tried Simplero and then Podia, but “all-in-one” meant too many compromises for my workflow and brand standards. I’m now using a specialist stack—tools I actually like logging into—so email, checkout, recording, and hosting each perform at a higher level. When something needs an upgrade, I swap that piece, not my whole business. I want to enjoy the platforms I open daily; specialist tools feel faster and more elegant.

Review Source

JS

Jake S.  
Founder  
E-Learning  
Used the software for: Less than 6 months

### "Really brilliant, easy to use newsletter/form software"

October 30, 2025

5.0

It was incredibly easy to use from the outset - easy to brand, simple to create clean sections that look great, and easy to organise newsletters. I really like the form / email flow functionality too, including how it's presented. Pricing based on functionality rather than audience size also felt a lot less punitive than MailChimp (which I used for almost 10 years before finally migrating, as costs were spiralling and I found myself archiving contacts to remain under the 10k audience threshold) - much better value for money (although I believe this pricing structure is soon changing). In addition, customer service has been phenomenal from the get-go, which really helped me to quickly get started after migrating from MailChimp.

Pros

Ease of use, ability to easily create visually appealing mail-outs and forms, pricing structure not based on audience size, and great customer service.

Cons

Lack of integration with Thinkific (which we've solved using Zapier). It would also be nice if we could group content blocks and duplicate them across different newsletters (rather than having to save, then individually paste across (e.g.) heading, image, text, CTA). Minor point though.

Review Source

AG

Amy G.  
Founder  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Flodesk…🧡 \*sigh\*"

October 24, 2025

5.0

It has been such an incredible relief in a sea of programming that we all have to use for our online businesses to find something that is always a burden lifted rather than a burden added to my business.

Pros

I absolutely love flodesk for so many reasons. I have been so impressed with the features available and the incredible level of its intuitiveness as you learn and use the site. I’m obsessed with the appearance of every aspect of the flodedk experience visually. I have been lucky enough to see every feature added that I need right when I need it. I’m thrilled with my interactions with the staff. I just can’t say enough about it.

Cons

I think there was one action that I didn’t find intuitive which I found frustrating. But I attended a very informative and helpful live call yesterday and had the question answered before I even asked.

Switched from

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

I had several one hour long sessions I had to attend to understand how to use Keap. I have never needed to attend any instruction until yesterday to use flodedk. I could understand it from the first time I got on the site.

Review Source

TK

Taraneh K.  
CEO  
Alternative Medicine  
Used the software for: 2+ years

### "Great Designs "

March 3, 2026

5.0

Love the platform and recommend it to those who need email services. I also have tried others and this is the best one.

Pros

The beautiful designs really make it fun to work in Flodesk. I like how intuitive it is to create the newsletters.

Cons

The price is a bit high for me, but standard I believe. I wish there was a slightly lower price tier.

Review Source

Response from Flodesk

March 13, 2026

Thank you for sharing this—hearing that the designs make it fun and the experience feels intuitive is exactly what we're going for. We hear you on pricing, and we appreciate you sharing that honestly. We're always thinking about how to deliver as much value as possible for every plan. So glad Flodesk is the one that's stuck, and that you're recommending it to others—that means everything.

RR

Rosanne R.  
Lead Designer  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Small Business Love for Flodesk!"

May 19, 2025

5.0

I really do love using Flodesk and it has worked seemlessly for my small business. I like the ability to segment my audience into many different groups so I can target my emails to them specifically. The few times I needed support I received it in a timely manner which is very important for me.

Pros

I love the interface of Flodesk. Not only is it easy to use, and personalize, but it looks so nice. I also love how I pay one price for as many emails and audience members that I have. No more worrying about going over my limit or being charged more for having more emails.

Cons

Flodesk hasn't updated their own templates in a while. However, they have made it easier to format and design your own, share with a friend, or even sell and make money on the side. But still, sometimes you need some inspiration and new templates from Flodesk, would be helpful. Also, to resend your email to those unopened, you have to wait a few days (at least at the time of this writting) but sometimes time is of essence and it would be great to resend to unopened sooner.

Reason for choosing Flodesk

Price was a significant consideration. While I loved Mailchimp's designs and interface, having email tiers became expensive.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

I was finding myself limited by the number of emails in my account and the rising costs associated with that.

Review Source

sS

sherrylee S.  
Head cook and bottle washer  
Publishing  
Used the software for: Less than 6 months

### "Easy on the eyes and the brain"

March 3, 2026

5.0

I am loving it. Way better than Mailerlite. I switched over in time for the unlimited plan, it was worth it.

Pros

i love the view-ability. It is easy on the eyes and super functional. I found creating a work was fast with a map to see where everything went next. I love the duplicate feature for the email tab. It makes creating a new email fast.

Cons

I had a hard time creating a sign up link that I can just hand out like candy. I want to be able to paste in a link when and where i want.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

cost, mailerlite wanted too much money for such a difficult product to use.

Review Source

Response from Flodesk

March 13, 2026

Hearing that workflows, the duplicate feature, and overall experience have made creation faster is exactly what we're going for. On the signup link—great news, you can absolutely do this with Flodesk! Your form has a shareable link you can paste anywhere you'd like. If you need help finding it, our support team is happy to walk you through it. So glad you made the switch.

Sue D.  
Creative Founder  
Religious Institutions  
Used the software for: 2+ years

### "Good for 73 year olds! Professional and simple to navigate "

October 26, 2025

5.0

Great! When I had an issue I received quick and helpful service I like the variety of templates and fonts and it’s simple to navigate.

Pros

Clean lines. Creatives templates that I can use for my business and keeping in touch with my subscribers. Great customer service.

Cons

Sometimes have trouble centering my photos. Which may be my browser settings but you were helpful and followed up.

Review Source

Ali B.  
Owner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great Aesthetic Choices for Female Focused Brands"

May 30, 2025

5.0

I have loved using Flodesk and I love how easy it is to see who has read each email. I also really love my Landing Page form.

Pros

My favorite part about Flodesk is the aesthetic. You can quickly and easily create aesthetically pleasing emails. For female focused brands - Flodesks designs are elegant and you have much better template options than other email platforms.

Cons

You are limited in your customizations. Platforms like MailChimp give you a little more customization ability in your designs. Flodesk is also more expensive than other platforms. I pay $30+ / monthly for functionality I can get for $13 on other platforms.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Reason for choosing Flodesk

Flodesks price was better and features are more aesthetic!

Review Source

VR

Verified Reviewer  
Owner  
Religious Institutions  
Used the software for: 6-12 months

### "Easy and fun to use!"

October 24, 2025

4.0

It's been great! Much easier to use than other email marketing tools I've tried. I spend less time in Flodesk than anything else.

Pros

It's very easy to use. And, when you don't know how to do something, it's easy to figure out from their help area!

Cons

I wish that the shop feature were included in the $19.00 option I am signed up for. I don't have many sales, so I wouldn't be able to cover that extra cost while building my brand.

Review Source

EC

Edna C.  
CEO  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Excellent tool for business!"

February 14, 2026

5.0

It has been 3 years using it for our business weekly, we send between 2-4 emails a week and it has been a great tool for generating and nurture our leads. We love how easy it has been to work in it for multiple audiences and campaigns.

Pros

Very easy to use and with lots of possibilities for your business. I like that the look and feel is very nice and non-branded. The templates are great, the design options too. I like that I can build my workflows and forms with just one tool and in the same place.

Cons

That stat section could be better to filter the data and it used have better pricing for the functions and number of contacts compared to other platforms and now it changed. Nonetheless it keeps being a useful option.

Review Source

Response from Flodesk

March 2, 2026

Three years and sending multiple emails a week—thank you for trusting Flodesk to support your business so consistently. We appreciate your feedback on reporting and analytics. Insights like yours help us continue improving the experience for our members!

MD

Mieko D.  
Marketing Coach for Creative Entrepreneurs  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "My creative assistant for email marketing"

October 27, 2025

5.0

Overall, I absolutely love Flodesk. I started my business just two months ago and currently have only 27 subscribers, but thanks to Flodesk’s beautiful and intuitive interface, I’ve been able to create a strong brand impression — and stay genuinely excited to keep going. This week marks Vol.10 of my weekly newsletter! 🎉 I really appreciate the unlimited subscribers feature — even though my list is still small, I don’t have to worry about scaling later. Sure, there are free platforms I could use for a small list, but I see Flodesk as my creative assistant — an investment that keeps me inspired and consistent. I’m truly happy that Flodesk exists.

Pros

Flodesk has an incredibly easy-to-navigate interface. I’ve used other platforms like Kit and MailerLite, but Flodesk feels so much simpler and more intuitive. After trying tools packed with complex features, I realized I don’t need that much — and that’s exactly why I love Flodesk’s simplicity. Being able to upload my own fonts is one of my favorite features because it helps me keep my brand consistent and unique. The overall design possibilities are so artistic — something I haven’t seen in other email platforms. Honestly, I get excited every time I open the site. There’s an invisible motivation that keeps me inspired to send my weekly emails regularly.

Cons

I can’t use the Checkout feature because of where I live, and I really wish this function were available anywhere Stripe works. The support team is friendly and kind, but I had one case where the person didn’t go deep enough to solve my issue, so it took several rounds of emails. In the end, it was resolved — so it’s okay! Just be patient; they will get it done eventually. After all, we’re all human.

Review Source

IN

Ilona N.  
Coach  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "If I Can Use It, Anyone Can"

October 13, 2025

5.0

I have not used Flodesk as extensively as I can as my business is new but I have set up several check-outs for my courses and I write a monthly newsletter for my clients. I am hoping to get a better grasp and all that is possible with Flodesk and it will grow with my business.

Pros

I'm not very tech-savy, so I really appreciate how easy Flodesk is to use. Everything feels simple and intuitive, and whenever I did have a question, their support team was quick and helpful. It's been such a relief to find a platform that makes things staightforward.

Cons

The only thing that I would love to see on Flodesk, and I believe this may be in the works, is the ability to set up instalment plans on check-out as I am a coach with monthly courses and often people would like to split up the payment.

Review Source

JC

Jacqueline C.  
Brand Designer  
Design  
Used the software for: 1-2 years

### "The Most Beautiful Email Marketing Templates "

February 14, 2025

5.0

It's probably the most beautiful email marketing platform out there for creators who put brand identity first and want to make a lasting impression.

Pros

For exquisite email templates this product is hands down at the top of their game. They put design out there front and centre, making it extremely easy to send really beautiful emails with very little design effort.

Cons

You eventually have to pay if you want to grow, but the price is high on Flodesk. The workflows aren't as robust as I would like and email segmentation appears to have limitations also.

Review Source

MU

Mel U.  
Photographer  
Photography  
Used the software for: Less than 6 months

### "Flodesk is amazing!"

October 14, 2025

5.0

Flodesk is great! I love the ability to make everything match my branding and just really customize it to how I want it.

Pros

The design is so customizable, looks clean, and is fairly easy to navigate. The emails are sooo pretty, and I like the variety of available forms.

Cons

I would love to personalize the image placeholders a bit more. I don’t love all the template options available and sometimes want to do more than simply adding the image as is. I also wish there was another way to organize all my email templates beyond the folder structure, but that’s a small detail.

Review Source

TE

Tina E.  
chief of staff  
E-Learning  
Used the software for: Less than 6 months

### "Wonderful quality of output and supportive team"

September 17, 2025

5.0

Supportive team, beautiful product and easy to build something that you are proud to share with discerning customers

Pros

Ease of use to create truly beautiful emails and landing pages. The launch year discount is a big plus

Cons

The only downside is that the landing page design is a bit too big, it takes work to scale the design down. No way a blocker but something to be aware of

Review Source

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