# Claravine Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Claravine Software - reviews, pricing plans, popular comparisons to other Data Management products and more.

Source: https://www.capterra.com/p/207532/Claravine

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# 

 Claravine Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Claravine

## What is Claravine?

Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences. Our SaaS platform gets everyone on the same page to be proactive, drive global collaboration, automate data flows, and quickly adapt to changing business needs. Rather than worrying if data is accurate, teams can trust their data and make confident business decisions.

## What is Claravine used for?

[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Data Governance](https://www.capterra.com/data-governance-software/)[Metadata Management](https://www.capterra.com/metadata-management-software/)

Top alternative

Featured

Overall rating

Based on 23 user reviews

Reviews sentiment

Positive

83%

Neutral

17%

Negative

0%

Contact vendor  
for pricing

Free trial  
not available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Claravine

4.4 (23)

VS.

[4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (23)

Ease Of Use

4.1 (0)

Value For Money

4.4 (15)

Value For Money

3.7 (0)

Customer Service

4.7 (18)

Customer Service

3.9 (0)

## Claravine alternatives

[Stratio Data Fabric](https://www.capterra.com/p/10010133/Stratio-Data-Fabric/)

[0.0](https://www.capterra.com/p/10010133/Stratio-Data-Fabric/#reviews)

Starting price

$0.01

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

0%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10010133/Stratio-Data-Fabric/)

Highest Rated

[Snowplow BDP](https://www.capterra.com/p/186343/Snowplow-Insights/)

[4.8 (9)](https://www.capterra.com/p/186343/Snowplow-Insights/reviews/)

Starting price

$1500.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/186343/Snowplow-Insights/)

[Phoenix](https://www.capterra.com/p/195734/Blueway/)

[4.4 (5)](https://www.capterra.com/p/195734/Blueway/#reviews)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/195734/Blueway/)

[Tableau](https://www.capterra.com/p/208764/Tableau/)

[4.6 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/208764/Tableau/)

[View all alternatives](https://www.capterra.com/p/207532/Claravine/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Activity Tracking

Track and document all activities across devices, networks, and other systems

Ad hoc Reporting

Generate one-off reports that meet information requirements

API

Application programming interface that allows for integration with other systems/databases

Campaign Tracking

Track the performance of marketing campaigns across multiple channels.

Claravine 33 features

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Generate one-off reports that meet information requirements

Application programming interface that allows for integration with other systems/databases

Track the performance of marketing campaigns across multiple channels.

Provides a channel for team members to share media files, communicate, and work together

Track and manage adherence to policies for any service, product, process, or supplier

Configure existing workflows to meet your organization's needs

Analyze survey results via statistical testing or crosstabs directly within the software

Import, collect, and capture data from multiple sources

Connect to big data sources

Discover and connect variety of data sources to the application for analysis

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Import and export data to and from software applications

Combining data from different sources and providing a unified view

Track the management and flow of data throughout the organization

Move from one database to another, or upgrade the version of database software being used

Establish guidelines about how much and what kind of data can be stored in the repository

Protect sensitive data for digital privacy

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Assemble applications and processes by dragging over and arranging pre-built components

Accountability over info/data that ensures appropriate behavior in the valuation, creation, storage, use, archiving & deletion of info.

Verify, organize, manage & store enterprise data assets in a centralized repository

Collect and maintain structured information that describes data or content

Create, manage, and track policies and procedures within an organization

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work

Search and filter data across systems to locate required information by entering keywords or certain criteria

Allow users to access multiple services after entering their login credentials once

Set up connections to third-party platforms to improve business processes

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Track revisions and updates made to files and navigate between different versions

Get Advice

We can help you find the software with the features you need.

Features

4.2 (23)

4.2

Based on 23 reviews

## Pricing

Value for money

4.4 (15)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.4 (15)

4.4

Based on 15 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Google Cloud Storage](https://www.capterra.com/p/253631/Google-Cloud-Storage/)[

Adobe Workfront](https://www.capterra.com/p/268205/Adobe-Workfront/)[

Bitly](https://www.capterra.com/p/172575/Bitly/)[

Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[

Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/)[

Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[

TikTok](https://www.capterra.com/p/237591/TikTok/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (18)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (18)

4.7

Based on 18 reviews

## User reviews

Overall rating

4.4

Based on 23 reviews

Filter by rating

5(13)

4(6)

3(4)

2(0)

1(0)

Mentioned topic

Sorted by most recent

GS

Genevieve S.

Social Media Specialist III

Biotechnology

### "Easy to use"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

December 2, 2020

Easy to use for what we need to track our social media ads.

Pros

Ease of use for our identifiers (i.e. region, platform, image size, etc.).

Cons

More free form fields. There is only one.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

HC

Heather C.

Digital marketing

Biotechnology

### "User Review"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

5/10

December 2, 2020

Manual, time consuming. Frustrating

Pros

It integrates with adobe analytics. Fields are customizable

Cons

It is hard to copy and paste into customizable fields with drop downs. Updates are from another team and challenging to get made. It doesn’t integrate with social platforms so very manual. Hard to go back in and update previous entries.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RM

Richmond M.

Lead Decision Science Analyst

Financial Services

### "Claravine -- Taxonomy management for marketing performance"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 30, 2020

Claravine has been rapidly enhancing their software offering while still providing timely and helpful customer support and guidance. Whenever we do find bugs (which is rare) they are quick to address and help us resolve issues.

Pros

The ease of use and integration to the various operations and analytics systems we use is the biggest benefit for maintaining and governing our strategic cross-channel taxonomy.

Cons

There are still features like their new API connectors which we think will be useful down the road for greater automation into our processes. I'm confident Claravine will enhance this API over the near term for us to take fuller advantage of it.

Alternatives considered

[Aprimo Productivity](https://www.capterra.com/p/168220/Marketing-Productivity/)

Reasons for choosing Claravine

We found Claravine to have the most flexible integration across all of our marketing execution and analytics platforms both internally and externally.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ZH

ziyu h.

Marketing Senior Manager

Information Services

### "Claravine is the star product I use for marketing insights tracking "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 30, 2020

Very positive, Claravine teams are very professional, responsive, and dedicated in product development and improving their customer experience. I strongly recommend Claravine for marketing companies!

Pros

1, Very functional in terms of our marketing insights tracking needs 2, Easy to use, minimum training needed 3, Flexibility, can customize to different uses cases 4, Excellent customer service 5, Product\`s broad compliance to major marketing platform including Google, Adobe and others

Cons

1, Would like to see Claravine add basic data processing function such as separate text strings in one column and pass them to different attributes before pass data to adobe analytics. 2, also enhance file scheduling option consider that we need to pass claravine file to Google Cloud for big data analysis

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Melissa R.

Digital Marketing Specialist

Research

### "Easy to use"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

November 25, 2020

Pros

Being able to create tracking codes quickly and efficiently really helps with my day to day tasks

Cons

It would be interesting to be able to see simple click reporting on the tracking we create

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

VA

Vinayak A.

Account Manager

Marketing and Advertising

### "Awesome"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

November 25, 2020

Good.

Pros

User friendly Easy Access Good interface

Cons

Editing the Claravine details could be more easier Uploading claravine details via XLS should be integrated which is missing here.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CP

Colleen P.

Senior Consultant

Marketing and Advertising

### "Web Tracking Made Easy with Claravine"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 25, 2020

We're able to set up tracking links easily and efficiently via Claravine and determine key web traffic drivers in a more standardized manner than ever before.

Pros

The product is very user-friendly and allows for seamless integration with our existing web analytics tool. The support representatives provided thorough training and continue to remain available for any questions or issues that arise.

Cons

Easy, automated integration with Oracle's Eloqua software would be ideal.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MW

Meredith W.

Sr. Digital Analyst

Construction

### "The BEST tool for UTM generation and data governance!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 24, 2020

From start to present time, our experience with Claravine has been exceptional. I originally brought on the tool to help with consistency in our UTM labeling for cleaner data and more accurate reporting from our marketing efforts. Because our division had such a positive impact on our business, I ended up opening up the enterprise to using the tool. Since then, everyone has loved and benefitted from it. I cannot imagine losing Claravine in our Martech - it would force us to take a step back in our digital analytics maturity!

Pros

I love how much governance and control you have when it comes to your fields and parameters for your UTM links. Simple things like forcing lower case and adding dashes when a space is entered are both valuable functions for collecting data from a UTM link on the backend of Google Analytics.

Cons

There are very few things and I even struggle to think of something. However, if I had to put something down, it would be the interface/verbiage used in the tool. The platform was originally designed for Adobe Analytics clients, so the labeling of buttons/functionality of the interface is tailored more towards Adobe Analytics instead of Google Analytics. Though, this does not interfere with our usage of the tool or the value we get out of it.

Switched from

[Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)

Since we are a larger company, we have SO many different people creating UTM links - both in-house and outsourced resources. Because of this, it was nearly impossible to control what folks were using for campaign names, how they were spelling them, etc. We needed something that would provide more governance and control over UTM generation so that our data we would get back from campaigns and marketing initiatives was clean, which in turn would help us to make more accurate data-driven decisions in the business.

Reasons for choosing Claravine

At the time, and I even think still, there was no other tool out there (besides a spreadsheet) for UTM generation. I was thrilled to finally find Claravine!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TS

Timothy S.

Media Tracking Lead

Pharmaceuticals

### "Attentive, Well Rounded Service and a Premium Product"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 23, 2020

Positive. I utilize the Claravine software each and every work day as the Enterprise-wide Claravine administrator for my client and I very much enjoy it. The software is so customizable that I am able to create templates to accommodate my needs at a moment's notice. The search functionality is essential and I would be lost without it - perhaps my favorite element of the software. The team is so responsive and helpful that it gives me confidence in my own abilities, knowing that I can go into any situation and my tracking support team is a click away. I am extremely satisfied with this stellar product and the service and would recommend it to anyone who asked. Five Stars.

Pros

I like most, how attentive to detail the Claravine team is. They are always responsive and they are incredible helpful and knowledgeable when I run into issues. Open issues are never open for long, as the entire Claravine team is so knowledgable about all facets of the product and willing to help. The people are delightful, the software is user friendly, the service is swift and accessibility couldn't be easier. I recommend Claravine because their product works, it works well and their team is world class.

Cons

Our Claravine had a data integration bug early on in our implementation of the Claravine system. There was an issue where our data was not lining up and a massive bug was discovered that was causing this data drift. Claravine worked closely with me and my team to quickly identify the root cause of the issue. They were able to provide without delay, corrected files for our outstanding discrepant data. Once the error was resolved, we put into place a short term fix to keep the error from happening in the present tense while we worked to develop a long-term solution that resolved the issue entirely. The size and gravity of this error was honestly a make or break moment; lesser companies would have not been able to meet our needs but Claravine was helpful and attentive at every step along the way. Sure, Claravine's great when everything is working correctly, but my experience has shown that Claravine is even great when big things go wrong and you can count on their team to help resolve any issue you may encounter.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MG

Michaela G.

Sr. Digital Marketing Specialist

Biotechnology

### "How Did You Track Marketing Campaigns Globally BEFORE Claravine?"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

November 21, 2020

Overall my experience has been awesome. Like I stated in my title of the review, I don't know how we tracked campaigns prior (I mean, my previous company used the google campaign builder, but it didn't store, allow for export, or allow to build multiple CIDS at the same time. Claravine is a great CID tool - and continues to improve with the updates. I am grateful to be currently using Claravine. It allows us to track global marketing campaigns & manage various channels, fields etc that caters to our needs.

Pros

What I like most about Claravine is the ability drag, drop - when creating multiple CIDS in one sitting. Other tools I have used, you have to input each field even though the fields might be the same. Also, I am thankful that you can save and export - and ideally not lost changes.

Cons

What I am not a fan of currently is the ability NOT to edit the CIDS after you have already submitted. There are times when the fields will need to change after I have already built out a number of CIDS - and once submitted, I cannot go back in and edit and then resubmit.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/207532/Claravine/reviews/)

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