--- title: "PGP Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about PGP Software - reviews, pricing plans, popular comparisons to other Pricing Optimization products and more." source_url: "https://www.capterra.com/p/207702/PGP/" page_type: "product" language: "en" --- # PGP Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) PGP ## What is PGP? PGP is not just another price comparison tool. PGP makes specific recommendations on the optimal prices for each product, considering customers' value perception and price sensitivity. PGP is the result of more than 15 years of research in artificial intelligence, to simulate customers buying behavior and make profitable pricing decisions. Unlike other pricing tools, PGP projects the expected results in volume, revenue and profit, and allows you to simulate different scenarios. ## What is PGP used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/) Overall rating Based on 6 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $49 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for PGP?[Manage this product listing](https://www.g2.com/products/pgp/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### PGP 5.0 (6) VS. [### Smartpricing](https://www.capterra.com/p/203834/Smartpricing/) [4.6 (46)](https://www.capterra.com/p/203834/Smartpricing/reviews/) Starting Price $49 Flat Rate, Per Month Starting Price $98 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (6) Ease Of Use 4.5 (46) Value For Money 4.8 (6) Value For Money 4.5 (44) Customer Service 5.0 (5) Customer Service 4.7 (46) ## PGP alternatives [PriceShape](https://www.capterra.com/p/211519/PriceShape/) [4.7 (53)](https://www.capterra.com/p/211519/PriceShape/reviews/) Starting price $599.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/211519/PriceShape/) [Amazon Repricer](https://www.capterra.com/p/196867/Amazon-Repricer/) [4.8 (41)](https://www.capterra.com/p/196867/Amazon-Repricer/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/196867/Amazon-Repricer/) [Multiply](https://www.capterra.com/p/228102/Multiply/) [4.9 (44)](https://www.capterra.com/p/228102/Multiply/reviews/) Starting price $159.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228102/Multiply/) Highest Rated [PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (250)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158348/PriceLabs/) [View all alternatives](https://www.capterra.com/p/207702/PGP/alternatives/) ## FAQs about PGP Overview ### What company size and specific industries is PGP built for? PGP is designed for businesses of varying sizes that make pricing decisions across hundreds or thousands of products or services. It fits both B2C and B2B organizations, especially those in retail, wholesale, manufacturing, distribution, or other sectors with large and complex pricing catalogs. Features and Usability ### What are the key features of PGP? PGP offers dynamic pricing, repricing engine, and custom pricing rules for price adjustments, plus competitor price tracking and benchmark comparisons. It also includes pricing analytics, profitability analysis, forecast-based tools such as predictive analytics and price forecasting, along with product catalog management, promotions management, reporting, and data import/export. Getting Started and Support ### What training and onboarding options does PGP offer? PGP provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup and direct instruction, documentation offers written reference material for setup and feature use, and videos provide visual walkthroughs for self-paced learning. Getting Started and Support ### What customer support options does PGP offer? PGP provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. No reviewer feedback on support is available, so support quality, response times, and common frustrations cannot be described here. ## Features AI summary Based on 494 Pricing Optimization reviews Capterra data shows that buyers of pricing optimization software rank the following features as their top priorities: - **Repricing engine** (**43%** of reviewers rated this feature as critical) - **Custom Pricing Rules** (**48%**) - **Dynamic Pricing** (**54%**) PGP supports all three of the features reviewers value most: **Repricing engine**, **Custom Pricing Rules**, and **Dynamic Pricing**. Together, these capabilities help businesses adjust prices in real time, apply pricing logic that fits their strategy, and respond faster to market changes, allowing teams to protect margins and stay competitive. Repricing engine 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important AI-driven algorithms that allow for automatic repricing in real-time Dynamic Pricing 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Competitor Price Tracking 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Monitor and compare prices for competing products Data Import/Export 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications Price Forecasting 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) Pricing Analytics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. PGP 31 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Benchmarking: Compare key metrics for the business against prominent players in the industry - Competitor Price Tracking: Monitor and compare prices for competing products - Custom Pricing Rules: Create custom predefined rules for prices for products and services - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Dynamic Pricing: Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Elasticity-based pricing: Calculate the price elasticity of demand by analyzing pricing and market data to find the most optimal price points - Forecasting: Form predictions based on past and present data/trends - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Market Data Analysis: Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies - Multi-Store: Manage multiple teams and operations from a central location - Predictive Analytics: Predict future data based on historical data sets - Predictive Pricing Models: Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions - Price differentiation: Create unique pricing based on product, store, geography, or customer segmentation - Price Forecasting: Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) - Price List Management: Create and manage price lists for products, customer segments, and geographic locations. - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. - Product Catalog: Present a catalog of inventory that customers can view - Product Data Management: Capture, organize and track product-specific data and information in a centralized location - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Promotion Optimization: Assess and optimize pricing markdowns, special offers, or other promos - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Repricing engine: AI-driven algorithms that allow for automatic repricing in real-time - Scenario Planning: Develop potential scenarios to identify risks and opportunities - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance --- Features 4.8 (6) 4.8 Based on 6 reviews ## Pricing Value for money 4.8 (6) Free Trial Free Version Basic $49.00 Flat Rate,Per Month Value for money 4.8 (6) 4.8 Based on 6 reviews ## Support, customer service and training options Customer Service 5.0 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (5) 5.0 Based on 5 reviews ## User reviews Overall rating 5.0 Based on 6 reviews Filter by rating 5(6) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User Managing Director Utilities ### "A really good up" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 7, 2022 Pros If you are after designing, optimizing and managing pricing strategies, this software is for you. Cons Personally, I was not swayed by the interface. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CB Carolina B. Marketing Genfar Pharmaceuticals ### "Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 14, 2020 Pros Toda la info está en un solo lugar, se pueden hacer actualizaciones subiendo archivos de excel Cons Los titulos para encontrar los diferentes reportes no son tan intuitivos. Si uno no se acuerda como encontrar algo, toca llamar a preguntar. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. FA Federico A. Revenue Analyst Health, Wellness and Fitness ### "Review of Prexus by a member of Sanofi" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 13, 2020 Good experience overall, will keep working with it Pros Easy of use, customer support and correct suggestions of the model Cons Make it easier to understand to indirect users of the tool (commercial teams). Better results presentation. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. DA David Andres A. Coordinador de Mercadeo Machinery ### "Excelente herramienta para la gestión del ingreso" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 13, 2020 Prexus ha sido una herramienta que nos ha permito llevar nuestro sistema de gestión de precio a otro nivel, rompiendo con el paradigma que se tenía en el sector en el cual nosotros estamos. Antes, teníamos unas listas de precios y unos descuentos que se aplicaba para todos los clientes (no teníamos en cuenta el tipo de canal, la zona, o las características de cada producto), esto hacia que los precios no fueran justos para nuestros consumidores. La herramienta nos ha ayudado a generar un precio y un descuento justo para cada cliente, estando todos bajo una igualdad de condiciones. Los datos generados a partir de la herramienta, se han convertido en una fuente estratégica para el análisis y toma de decisiones al interior de la compañía. Pros La herramienta es muy amigable con el usuario y de fácil manejo; permite realizar cotizaciones fácilmente, configurando cada una de las características de los productos y el rol de cada cliente. La parametrización de los atributos y primas se logra hacer de una manera sencilla. El dashboard, permite visualizar de una manera resumida los gráficos, además que se puede personalizar de acuerdo a la necesidad que se tenga. El soporte por parte del equipo de Prexus, ha sido excelente; siempre están dispuestos ayudarnos y apoyarnos en necesidades particulares que podemos llegar a tener, creando soluciones dinámicas, rápidas y efectivas, que facilitan el análisis y la toma de decisiones. Cons Los cambios o mejoras que se han propuesto se han realizado y hasta el momento no hemos tenido grandes inconvenientes. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. FM Federico M. Head of Revenue Management Education Management ### "Highly recommended" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 13, 2020 Nuestra empresa ofrece sus productos en todo el país, teniendo un mercado muy variado y diferentes competidores según la zona geográfica. PGP nos ha permitido tener precios competitivos en todo el país sin descuidar nuestra calidad de marca y rentabilidad del negocio. Pros PGP es una herramienta muy poderosa y muy amigable e intuitiva para su utilización. Se ha adaptado fácilmente a nuestro negocio a pesar las dificultades que puede presentar por su particularidad (educación). En nuestro caso ha logrado consolidar una gran cantidad de variables que a su vez poseen muchos matices según las diferentes zonas geográficas a las que tenemos llegada. Cons Sería ideal cargar en PGP sólo un archivo plano que contenga toda la información necesaria Reasons for choosing PGP Calidad del producto, adaptación a nuestro negocio, facilidad de implementación, flexibilidad para incluir modificaciones, conocimientos y calidad humana de su gente y precio. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. FT Felipe T. Coordinador de Rentabilidad Marketing and Advertising ### "Excelente herramienta para la gestión de precios" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 24, 2020 Pros Es una herramienta de fácil uso que permite la estructuración de un proceso estratégico de precios en las empresas, permitiendo visualizar de forma clara la proyección de los resultados esperados,l as recomendaciones de precios, sensibilizar diferentes escenarios y con un excelente soporte. Cons Toda la herramienta me gusto, no tuve problemas con ella. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.