--- title: "influence Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about influence Software - reviews, pricing plans, popular comparisons to other Brand Management products and more." source_url: "https://www.capterra.com/p/208851/Influence/" page_type: "product" language: "en" publication_date: "2026-09-28" --- # influence Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) influence ## What is influence? At influence.co, we believe the power of influencer marketing comes from authentic human engagement. Our vibrant community of over 100k influencers can help you build brand awareness, create content and drive sales. With our product, we’re confident you can build a successful influencer marketing program in less than 30 minutes a day. ## What is influence used for? [Influencer Marketing](https://www.capterra.com/influencer-marketing-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Top alternative Featured Overall rating Based on 39 user reviews Reviews sentiment Positive 90% Neutral 5% Negative 5% Starting price $4 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for influence?[Manage this product listing](https://www.g2.com/products/influence-co-influence-co/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### influence 4.5 (39) VS. [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $4 Flat Rate, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (39) Ease Of Use 4.5 (94) Value For Money 4.5 (32) Value For Money 4.3 (74) Customer Service 4.7 (34) Customer Service 4.4 (72) ## influence alternatives [4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Meltwater](https://www.capterra.com/p/123153/Meltwater/) [4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 75% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/123153/Meltwater/) [#paid](https://www.capterra.com/p/232104/Hashtag-Paid/) [4.6 (51)](https://www.capterra.com/p/232104/Hashtag-Paid/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/232104/Hashtag-Paid/) ## FAQs about influence Overview ### Which roles and teams benefit most from influence? influence is most used by founders, CEOs, owners, and directors managing brand growth and business development. Marketing managers, social media managers, and agency teams use it to plan creator campaigns, coordinate content, and track audience engagement. Sales and key account managers rely on it to support partnership outreach and relationship management. Answer based on 39 reviews Overview ### What company size and specific industries is influence built for? influence is designed for businesses running influencer campaigns, especially brands in consumer products, beauty, fashion, and lifestyle sectors. It appears suited to small and mid-market companies that need to manage creator partnerships and campaign activity, with examples including Igloo Coolers, ESK Skincare, YesStyle, and EMU Australia. Features and Usability ### What are the key features of influence? influence offers influencer discovery, influencer relationship management, and influencer tracking for campaign oversight. It includes campaign planning, scheduling, segmentation, and approval process control, plus collaboration tools, commenting/notes, alerts/notifications, and workflow management. Reporting/analytics, campaign analytics, ROI tracking, and social media monitoring support performance measurement. Pricing ### How much does it cost and what fees or limitations are included? influence starts at $4 per month for the Basic plan, billed annually. A free version and free trial are available. The Basic plan includes 10 Brand Campaign Applications per week, 5 Member Contacts per week, 50 Results Per Search, and up to 3 influencer lists. Answer based on 7 reviews Integrations ### Which third-party tools and platforms does influence integrate with? influence connects natively to Instagram, Meta for Business, and Twitter/X. These social platforms cover core publishing and campaign workflows, giving teams direct access to major channels for content sharing, audience engagement, and brand activity within a focused integration set. Answer based on 1 reviews Getting Started and Support ### What training and onboarding options does influence offer? influence provides webinars for teams getting started. Webinars support guided instruction and live walkthroughs of key features, giving users a structured format for learning the product and reviewing setup steps, processes, and common tasks in a scheduled session. Answer based on 2 reviews Getting Started and Support ### What customer support options does influence offer? influence provides Email/Help Desk, FAQ/Forum, and a Knowledge Base. Users describe the platform as easy to learn and intuitive, and one review notes that customer service and the account team are helpful. The support setup appears straightforward, with guidance available through written resources and direct help. Answer based on 4 reviews ## Features AI summary Based on 2,438 Brand Management reviews Capterra data shows that buyers of Brand Management software rank the following features as their top priorities: - **Customizable Templates** (**53%** of reviewers rated this feature as critical) - **Content Management** (**45%**) - **Customizable Branding** (**51%**) influence includes **Content Management** and **Customizable Branding**, giving teams a way to organize brand assets and maintain a consistent visual identity across campaigns. However, it does not include **Customizable Templates**. Instead, it offers **Collaboration Tools** (**50%**), which help teams coordinate reviews, share feedback, and keep brand work moving efficiently, providing teams with better control over content creation and brand consistency. Campaign Management 2.3 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Faceted Search/Filter 4.0 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query Influencer Discovery 3.7 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Influencer Tracking 3.0 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion CRM 2.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Influencer Relationship Management 4.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat influence 39 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Brand Guidelines: Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Faceted Search/Filter: Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query - File Management: Create, save, and store files - Filtering: Find & retrieve relevant data or documents - Influencer Discovery: Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks - Influencer Relationship Management: Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat - Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Advertising: Create and manage advertising campaigns on social media networks - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.5 (39) 4.5 Based on 39 reviews ## Pricing Value for money 4.5 (32) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/208851/Influence/pricing/) Basic $4.00 Flat Rate,Per Month It includes: - 10 Brand Campaign Applications/Week - 50 Results Per Search - 5 Member Contacts/Week - Brands and Agencies - Build up to 3 Lists of Influencers - See Your Instagram Follower Growth Value for money 4.5 (32) 4.5 Based on 32 reviews ## Integrations [ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (34) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (34) 4.7 Based on 34 reviews ## User reviews Overall rating 4.5 Based on 39 reviews Filter by rating Counts reflect reviews available in this feed. 5(27) 4(8) 3(2) 2(2) 1(0) Mentioned topic Recent reviews first, then most helpful CS Creative Services Professional Creative Services Professional Used the software for: 1-3 years ### "INFLUENCE.CO" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 29, 2020 Influence offers me everything I need and more. Pros Influence.co isn't software. It's an online platform. I love how easy it makes connecting with existing people from within my network as well as new people, both clients and associates. Cons So far, I haven't noticed any problems or things I'd prefer it included that it doesn't already include. KA Key Accounts Manager Key Accounts Manager Used the software for: Less than 1 year ### "The most informed place to look for influencers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 October 6, 2020 The overall experience for me has been extremely good. I would definitely recommend this platform to all businesses looking out for influencer collaborations. Pros The software provides an ease of navigation while looking for influencers. It has something for everyone. One can connect to innumerable influencers through this platform based on their preferences, industry, budget, geographies and type of work. The platform is easy to use, very user friendly and does not require a lot of learning. For anyone looking out for influencers to promote your brand, this is the best platform out there! From an influencer point of view as well, I think the platform provides a space to not only established ones but also to those just starting out by helping them connect with businesses. Cons Some people have fake profiles that sometimes may leave you stranded and impact your experience but I think that is a part and parcel of every platform. There is nothing else that I can think of. IM Influencer Manager Influencer Manager Used the software for: 1-3 years ### "My Influence.co " 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 October 6, 2020 It is 6 out of 10 I want them to make sure all influencers are of good quality. Youtubers and Tiktokers are very few as well - hope they can add more. Pros Two years ago, the database of influencers are of good quality. Now, it's like they have added every account user who wishes to be in this site. Some are not active and you can see that the quality of posting is below the standard. I would rather see a small number of influencers in this site but are of high quality. I suggest someone should check each account for approval to the site. You can't just add every Instagrammer or Youtuber - there must be some parameters to be considered. I tried to post a free influencer campaign. Only two have responded. It is for Youtubers but these people are Instagrammers. I was contacted by the site's account manager to try the paid version but I was hesitant. It's easy to use \\\] Cons Not giving me enough value I was expecting VO VP of Business Development VP of Business Development Used the software for: Less than 1 year ### "What are great product!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 29, 2020 Pros The Influence.co team is very helpful and invested in our success. \[SENSITIVE CONTENT HIDDEN\] of the company has been on multiple calls with me and has offered some great pointers. My account manager is also fantastic and has been a great help. I love that the influencers on this platform are very responsive and really like the Influence.co platform. That makes my job very easy. Cons I wish there were some more paid options to reach more influencers quicker. LR Lindsey R. COO Used the software for: Less than 1 year ### "Influence the marketing tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 4/10 March 14, 2023 Pros Direct messaging to influencers and able to track responses Cons The tagging could be more controlled by the influencer than scraping softest and they’d make more money because they’d get found by right brands MM Marketing Manager Marketing Manager Used the software for: Less than 1 year ### "It is helpful but not so easy to use" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 April 20, 2021 Pros We found a couple of influencers for our marketing campaign. The software has a database of influencers in different parts of the world Cons Unfortunately, there are many fake profiles and it is difficult to find the right influencer. FO Founder Founder Used the software for: 3-5 years ### "Transactional - Outdated" 2.0 October 25, 2024 Pros It's got a huge database of creators from all over the globe. Cons It's quite an out-dated view of how influencer marketing works and is based on tractional qualities. CE CEO CEO Used the software for: 1-3 years ### "best influencer community" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 4, 2020 very good Pros its really usefull and they are extremelly professional Cons nothing there i dont like, i just expect to it grow more and more OW owner owner Used the software for: Less than 1 year ### "free trial" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 29, 2020 Pros connecting with influencers (although nothing ever came of it) Cons Not actually confirming an influencer - Steep price. DG Dawn G. Owner Used the software for: Less than 1 year ### "Great Tool For Businesses Looking To Advertise Through Influencers" 5.0 February 1, 2021 Overall, I am extremely happy with this software. It's the first of its kind that I've tried, so I can't compare it to other similar applications. But I'm very happy with the simplicity and overall ease of using this platform. Pros Prior to using this software I sought out influencers directly from social media platforms. I couldn't set my rates, had little negotiating power, and was often simply ignored by uninterested parties. It was time consuming work combing through countless profiles trying to find a decent (real) influencer to take my product. Influence totally changed the game by connecting me specifically with influencers in my niche, on platforms I was looking to advertise on, within a price range that I was comfortable with. It made advertising with influencers a hundred times easier and much less timely. Cons Unfortunately- you're still going to pay high prices for specific influencers. People with larger followings or in smaller niches tend to just require higher payouts. You do have more negotiating power on this platform than you would from essentially "cold messaging" them, but many influencers still have astronomical costs. [View all Reviews](https://www.capterra.com/p/208851/Influence/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.