--- title: "Setupad Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Setupad Software - reviews, pricing plans, popular comparisons to other Ad Server products and more." source_url: "https://www.capterra.com/p/209531/Setupad/" page_type: "product" language: "en" --- # Setupad Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Setupad ## What is Setupad? Setupad works with over 500 publishers to boost ad revenue through advanced programmatic advertising solutions. By leveraging Prebid technology and offering access to premium demand sources, Setupad provides publishers with the right technology and tools to combine all their demand sources, maintain transparency, and optimize performance. Whether through managed services or self-serve options, Setupad ensures publishers have the flexibility and control they need for successful website monetization. ## What is Setupad used for? [Ad Server](https://www.capterra.com/ad-server-software/) Top alternative Featured Overall rating Based on 27 user reviews Reviews sentiment Positive 96% Neutral 0% Negative 4% Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Setupad?[Manage this product listing](https://www.g2.com/products/setupad/claim_requests/new?auto=true) ## Setupad Overview Updated September 2026 AI summary Setupad is a cloud-based ad server designed for businesses of all sizes seeking to manage and optimize digital ad inventory. It features ad unit creation, A/B testing, bid management, and supports formats including mobile, native, video, and rich media. Real-time data, impression forecasting, and customizable reporting enable responsive performance tracking and informed ad monetization decisions. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Setupad 4.9 (27) VS. [4.5 (49)](https://www.capterra.com/p/93247/Ad-Butler/reviews/) Starting Price Contact vendor Starting Price $179 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (27) Ease Of Use 4.2 (210) Value For Money 4.6 (24) Value For Money 4.6 (208) Customer Service 4.9 (27) Customer Service 4.6 (208) ## Setupad alternatives Highest Rated [wetracked.io](https://www.capterra.com/p/10028367/wetracked-io/) [5.0 (210)](https://www.capterra.com/p/10028367/wetracked-io/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10028367/wetracked-io/) [CentrAds](https://www.capterra.com/p/10035646/CentrAds/) [5.0 (2)](https://www.capterra.com/p/10035646/CentrAds/#reviews) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10035646/CentrAds/) [Quartile](https://www.capterra.com/p/231674/Quartile/) [4.5 (94)](https://www.capterra.com/p/231674/Quartile/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/231674/Quartile/) [Bannerflow](https://www.capterra.com/p/161073/Bannerflow/) [4.5 (16)](https://www.capterra.com/p/161073/Bannerflow/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/161073/Bannerflow/) [View all alternatives](https://www.capterra.com/p/209531/Setupad/alternatives/) ## FAQs about Setupad Overview ### Which roles and teams benefit most from Setupad? Setupad is most used by publishers, ad operations teams, and executive leaders who need to grow ad revenue efficiently. Programmatic specialists and digital sales leads rely on it to optimize yield and manage monetization workflows, while founders, CEOs, and IT administrators use it to streamline setup, oversee performance, and support scalable website operations. Answer based on 27 reviews Overview ### What company size and industries is Setupad built for? Setupad is built for website owners at small businesses, which make up 93% of reviewers, with online media the leading industry at 15%. It also serves marketing and advertising at 11%, internet companies at 7%, and some midsize businesses at 7%, primarily for ad server use. Answer based on 27 reviews Features and Usability ### What are the key features of Setupad? Setupad offers ad inventory management, ad optimization, and bid management for publisher monetization workflows. It also includes ad tags, ad unit creation, and banner management, along with mobile, native, rich media, and video ad serving. Reporting/analytics, real-time data, impression forecasting, and A/B testing support performance tracking. Integrations ### Which third-party tools and platforms does Setupad integrate with? Setupad integrates with Google Analytics 360 for analytics and reporting connections. No additional catalog integrations are listed for this product. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does Setupad offer? Setupad provides webinars, documentation, and videos to help teams get started. Webinars offer live or scheduled guidance, documentation gives written reference material for setup and feature checks, and videos provide visual walkthroughs for learning at a self-paced pace. Getting Started and Support ### What customer support options does Setupad offer? Setupad provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Reviewers describe the support team as responsive, proactive, and quick to handle questions or issues, including occasional replies outside regular working hours. Answer based on 3 reviews ## Features AI summary Based on 292 Ad Server reviews Capterra reviewers highlight these as the features buyers care about most when choosing an ad server: - **Click Tracking** (**45%** of reviewers rated this feature as critical) - **Campaign Analytics** (**42%**) - **Performance Metrics** (**47%**) Setupad includes **Performance Metrics**, giving teams a way to measure ad results and keep an eye on delivery outcomes over time. However, it does not offer **Click Tracking** or **Campaign Analytics**. Instead, the product provides other highly valued capabilities, including **Real-Time Data** (**48%**) and **Real-Time Monitoring** (**38%**), which help businesses react faster to campaign changes, spot issues as they happen, and make better optimization decisions. Performance Metrics 4.6 (5) 100.00% of 5 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Ad Inventory Management 4.8 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Manage advertised inventory that is featured and tracked across marketing campaigns Banner Management 4.6 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Manage digital banner ads on company websites or affiliate partner websites Ad Tag 4.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Adding a code snippet in website's or app's source code for serving as a placeholder for actual ads Ad Optimization 4.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Ad Unit Creation 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Creating, customizing and managing ads Setupad 22 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Ad Inventory Management: Manage advertised inventory that is featured and tracked across marketing campaigns - Ad Optimization: Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. - Ad Tag: Adding a code snippet in website's or app's source code for serving as a placeholder for actual ads - Ad Unit Creation: Creating, customizing and managing ads - Advertising Management: Manage advertising space and its sales within your network or publication - Banner Management: Manage digital banner ads on company websites or affiliate partner websites - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Customizable Reports: Alter the layout and content of reports - Filtering: Find & retrieve relevant data or documents - Geo-Targeting: Able to tailor ads based on consumer general region, state or designated market area (DMA). - Impression Forecasting: Projecting the number or types of ad impressions that will be available on a website or app in future - Mobile Ad Serving: Self-serving platform to help advertisers manage their ads on apps or mobile web. - Multiple File Format Support: Supports multiple file formats, such as Doc, Docx, PDF, HTML, etc. - Native Ad Serving: Ads served to users as part of the flow of their online browsing experience. - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rich Media Ad Serving: Type of ad serving that helps add placements and serves ads that contain multiple files like video, audio, or image. - Video Ad Serving: Ads displayed directly within a video player - Website Analytics: Track and analyze information regarding website visitors --- Features 4.7 (27) 4.7 Based on 27 reviews ## Pricing Value for money 4.6 (24) Value for money 4.6 (24) 4.6 Based on 24 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) ## Support, customer service and training options Customer Service 4.9 (27) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (27) 4.9 Based on 27 reviews ## User reviews Overall rating 4.9 Based on 27 reviews Filter by rating 5(26) 4(0) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent MK Matea K. Customer Success Manager Marketing and Advertising ### "Setupad: Reliable Monetization Platform with Outstanding Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 30, 2025 Pros For ADTECH LAB, Setupad turned out to be a reliable and results-driven partner, helping us increase our publishers programmatic ad revenue. The platform’s robust features, advanced technology, and user-friendly interface are complemented by an exceptional account management team that truly prioritizes client success. What we liked most about our cooperation is being able to contact our account management at any time, and getting a promptly response. So, if you're searching for a monetization partner that delivers both great technology and top-notch support, Setupad is a fantastic choice. Cons We’ve experienced no complaints about their work, as every issue or challenge we faced was promptly and efficiently resolved, before it became a problem. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CJ Carlos Javier L. Business Developer Automotive ### "Positive experience with Setupad" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 29, 2025 More than two years collaborating to monetize our programmatic inventory. Always ready to help, to advise about new opportunities and to alert when anything turned wrong (technical issues from our side). I really recommend them. Pros Great support, the team is always on to help you in any question or issue. Cons Really nothing. I haven’t negative points to review about Setupad. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ML Martin L. COO Automotive ### "Reliable Partner for Monetization" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 29, 2025 Our experience with Setupad has been efficient and hassle-free. The platform integrates well, and the team's support has made the transition smooth. We’ve seen promising results so far, and we look forward to optimizing further with their help. We continuously review our revenue month by month and implement changes based on ongoing suggestions to keep improving. Pros I really liked the onboarding process and the support we received, especially from our contact (\[sensitive content hidden\]). Their willingness and availability played a key role, and the clarity in communication made everything much smoother. Cons There’s nothing significant to mention at this point. So far, our experience has been positive, and we haven't encountered major issues. If anything comes up in the future, we trust the team will address it effectively. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MO Manuel O. Programmatic Specialist Online Media ### "Growing organically with SETUP" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 29, 2025 I would give them a 4/5 overall. As I was saying, the personalization, the service, having a team on the other side of the screen that you know is going to help you and listen to you, seems to me to be the +1 for any company. They are on the right track. Pros First of all, I could say the personalized service I am receiving. I think it is one of the most critical and relevant points in any technology and it is vital for us, since we can ask questions and discuss the projections we have in the company. Then, I could say the level of monetization capacity and technology they use to improve revenues; on our side we have seen an increase of no less than 10%, which makes us very happy and we want to expand the business relationship. Cons Not having all the products to monetize could be one of its weaknesses. I like to work with technology that has the largest 360 of products and today SETUP still cannot complete it. Switched from [AdPushup](https://www.capterra.com/p/207531/adpushup/) They were not generating enough revenue with the inventory we had. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JG Jonas G. CEO Media Production ### "Best ad partner for publishers in the Baltics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 23, 2025 From day one it has been built on trust and as a publisher it's important. If we are struggling with low cpm's or other important factors, they help us out. We are not a huge site, but we do not feel like we are left out or we are too small to be cared about. Pros First of all - the people. The product can be great, but Setupad is more than a tool for us as a publisher. They are a partner who does not only help us with generating more revenue, but also help with new ideas how to monetise our site better. They helped us with mapping the users using ad-block to make sure we know if it is a problem or not. We launched a new site and they helped us to make sure our ad placements are well positioned etc. Platform itself is simple to use, gives you good insights what's going on and also helps to identify problems. As we can only use one exclusive client from one specific industry, they helped us to block this industry from their networks so we can have a exclusive direct deal with one client. We have been working together for several years now and this year our account manager changed. The change was seamless and we as a client were not affected. Finally, we used Google Adsense before and they tripled the revenue in some months. They do well revenue wise as well. :) Cons It's not what I least like, but I hope that they will get more traffic from the local clients as they have a great future possibility to become the leading platform for advertisers as well. More local advertisers means more country specific ad spend which is better for us as publishers. Switched from [Google AdSense](https://www.capterra.com/p/241274/Google-AdSense/) Wanted to increase revenue and needed a partner with proper CRM. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. IM Istvan M. Administrator Information Services ### "Earn more 3-4 times more than before" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 23, 2025 Far better than AdSense so it was a wise decision to change to Setupad. Pros System Dashboard is clear understandable Cons I got fare ecpm however it is really unpredictable. Can I have a be little more information about how this works? Switched from [Google AdSense](https://www.capterra.com/p/241274/Google-AdSense/) Better income comparing to other product Alternatives considered [PicMonkey](https://www.capterra.com/p/238721/PicMonkey/) Reasons for choosing Setupad Some other companies asked to join to their portfolio but somehow these always stacked. AdSense onboarding was pretty fast and seamless. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ruslan O. CTO Online Media ### "Setupad is a reliable ad partner" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 21, 2025 We’ve been working with Setupad for nearly two years now, and our experience has been great. Any questions are addressed quickly. Payments are well organized - an email notification is sent when the month is finalized, and all payments reach our account on time without any delays. We're very happy to be part of the Setupad network. Pros Setupad’s responsiveness to queries and flexibility in payment terms Cons After working together for over 1.5 years, we can’t think of any downsides. The Setupad team has proven themselves to be a great ad partner! Switched from [Google AdSense](https://www.capterra.com/p/241274/Google-AdSense/) Better RPM, nice dashboard, good support Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User SEO Building Materials ### "Not recommended at all" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 3.0 3.0 Likelihood to Recommend 0/10 June 14, 2022 Pros Nothing much only earning increases but only by a few dollars and that too in te festive season. In other seasons you might not have even much earnings. Cons This ad network is not recommended at all. It ads are hell slow and you have to figure out your own ways to improve the slow loading. Thi is pathetic. It akes a lot of time to put those codes in the website. Plus there is 3 months waiting period before your first payment arrives and a waiting period of 30 days if you want to move out your website. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VD Vladan D. Programmatic and Ad operations manager Internet ### "Setupad - highly recommended" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 17, 2022 We are using Setupad SaaS product for Header Bidding (and it is connected to our Ad exchange account) for our classified site for used cars. We have great cooperation from the begining. They are great professionals, with strong knowledge and experience. Also, everything is transparent and automated, all payments are done as agreed. Technical support is exceptional. We are highly recommend Setupad. Pros Easy to use Transparency Support Professional Cons Nothing, we are totally satisfied with Setupad Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Deyan V. CEO Computer Games ### "Setupad is a great AD network" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 24, 2022 Pros I liked most how my revenue grew when I implemented Setupad to our website Cons I haven't found any cons so far. I hope they continue the great work Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/209531/Setupad/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [wetracked.io vs Setupad](https://www.capterra.com/compare/209531-10028367/Setupad-vs-wetracked-io)